KR20060106103A - System and method for producing advertisement through internet - Google Patents

Abstract

The present invention relates to a public relations production system and a method for producing a customized presentation that integrates design and multimedia according to professional planning and design concept according to the purpose and direction of public relations on the Internet in an easier and faster way. Promotional product production server of the promotional material production system according to the invention includes a storage unit for storing the promotional material source and the control unit for producing a promotional material, the control unit further includes a promotional material classification module, planning book generation module, promotional material search module, promotional material integrated module and control module. Include.

The promotional material classification module classifies the promotional materials required for the production according to the purpose and type of publicity, and the proposal generation module generates the promotional material. The promotional material search module searches for a promotional material source in the storage unit, and the promotional material integration module combines the promotional material source used to produce the promotional material. The control module controls each module and provides the user terminal with a screen for selection and setting necessary for producing a promotional material.

Promotional materials, proposals, designs, presentations

Description

 System and Method for Producing Advertisement through Internet}

1 is a block diagram of a promotional material production system according to an embodiment of the present invention

Figure 2 is a block diagram of a promotional material production server according to an embodiment of the present invention

Figure 3 is a promotional article production flow chart in accordance with the present invention

4 is a flow chart setting flowchart of the project of FIG.

FIG. 5 is a flowchart for creating a promotional content of FIG. 3.

Figure 6 is an example of a screen for producing a promotional material according to an embodiment of the present invention

<Explanation of symbols for the main parts of the drawings>

11: Promotional material classification module 12: Planning document generation module

13: Promotional Search Module 14: Promotional Integration Module

15: charging module 16: control module

21: Planning Database 22: Design Database

23: multimedia database 24: integrated promotional database

25: user database

The present invention relates to a system and a method for producing a promotional material through the Internet. More specifically, the professional presentation and design according to the design concept and multimedia according to the purpose and direction of public relations on the Internet more easily and quickly The present invention relates to a public relations production system and a production method through the Internet.

It is no exaggeration to say that the life of a company is in marketing in the age of infinite competition. Various media such as newspaper, print, and broadcasting are used to highlight corporate image and promote products.

The production form of the company's public relations is largely divided into a production of a video and a brochure or a CD-ROM title containing a simple corporate image. Video productions have a long production period and the production process is difficult, so SMEs prefer PowerPoint presentations that are relatively short in production and easy to produce.

In general, presentation production is commissioned by an external presentation maker for custom production and internally produced by the company.

In the case of making a presentation by requesting an external presentation maker, there are problems in that the production cost is high, the risk of leakage of company information such as technology development information, and the recycling of the produced presentation is weak.

On the other hand, when producing a presentation in a company, in most cases, the presentation is produced in a uniform and simple form without professional planning and design concepts, and it is difficult to satisfy the aesthetics of the publicity. There was a problem.

The present invention has been made to solve the above problems, and through the Internet to create a customized presentation incorporating the design and multimedia according to the professional planning and design concept according to the purpose and direction of public relations on the Internet in an easier and faster way more easily The technical problem is to provide a promotional material production system.

In addition, the present invention is to provide a method of producing a promotional material through the Internet to easily and quickly produce a customized presentation integrated with design and multimedia according to the professional planning and design concept according to the purpose and direction of public relations on the Internet. It is another technical problem.

Promotional product production server of the promotional material production system through the Internet of the present invention for achieving the above object includes a storage unit for storing the promotional material source and the control unit for producing a promotional material, the control unit is a promotional material classification module, planning letter generation module, promotional material search Modules, promotional material integration modules, and control modules.

The promotional material classification module classifies the promotional materials required for the production of promotional materials according to the purpose and type of publicity, and the proposal generation module generates the promotional material. The Promotion Search module retrieves the promotion source from the storage, and the Promotion Integration module combines the promotion source used to produce the promotion. The control module controls each module and provides a screen for selection and setting necessary for the production of the promotional material to the user terminal.

In a preferred embodiment of the present invention further includes a charging module for presenting to the user terminal by real-time deduction of the price of the selected promotional material source for the production of promotional materials.

The storage unit stores a proposal database in which a proposal plan is stored, a design database in which design sources such as graphics and images are stored, a multimedia database in which multimedia sources such as 3D animation, video, sound, and the like are stored in the control unit. It includes an integrated promotional database and a user database where user information is stored.

Preferably, the planning documents stored in the planning database are classified and stored according to the purpose of the promotional material, such as business presentation, investment presentation, management strategy, corporate promotion, new product, vision declaration, and architecture / construction, IT / computer, electronic / It is classified and stored as telecommunication, finance / banking, and other / general memorial events.

In one embodiment of the present invention, the proposal generation module is a proposal volume control unit for adjusting the amount of the proposal according to the ratio of the introduction, the main body and the conclusion of the proposal, and the items of the introduction, the main body and the conclusion of the proposal. The planner further includes an item generating unit.

In the promotional material production method for achieving another object of the present invention, the promotional material production server provides a project selection screen classified according to the promotional purpose to the user terminal and sets the project selected by the user terminal (first step).

Next, by receiving a selection of the type of industry of the promotional material from the user terminal to provide a plurality of plans corresponding to the selected industry to the user terminal and set the plan selected by the user terminal as the plan of the project or receive a plan generation value from the user terminal Prepare the plan and set it as the project plan (Step 2).

When the plan of the project is set, the intro and the design concept of the project are set (third step), and the promotional contents, graphics, and multimedia are set for each item of the plan (fourth step).

Finally, the project generated in the first step to the fourth step is integrated to generate an integrated promotional material and store it in the predetermined storage unit 20 (step 5).

In one embodiment of the present invention, in the preparation of the second stage of the proposal, a screen for setting the ratio and items of the introduction, the main body, and the conclusion of the proposal is provided, and the ratio and the items of the introduction, the main body, and the conclusion from the user terminal. Create a proposal by receiving the setting value for. At this time, the user can create, add, and delete items of the plan.

The design concept set in the third step is composed of the first page of the project, the entire background layout, and the ending set unit.

The graphic and multimedia setting of the fourth step may be performed by receiving a search request from a user terminal, searching a design database and a multimedia database, providing a graphic chart, a graphic source, and a multimedia source, and receiving a selection of the user terminal to select the selected graphic. And integrate multimedia sources with promotional content.

The promotional material source used for producing the promotional material is provided at a price differentiated according to the frequency of use or quality, and the cost for the promotional material source selected by the user terminal is calculated in real time for each step and presented to the user terminal.

The integrated promotional material generated through the first to fourth steps includes link information and content for each source of the promotional material selected and used for producing the promotional material.

The objects, features and advantages of the present invention will be more readily understood by reference to the accompanying drawings and the following detailed description.

Preferred embodiments of the present invention include embodiments such as computer systems and computer program products programmed to carry out the method of the present invention. In accordance with an embodiment of a computer system, a set of instructions for carrying out a method resides in one or more memories, the set of instructions being stored in a storage means such as, for example, a hard disk until the computer system needs them. Can be stored as.

1 is a block diagram of a promotional material production system according to an embodiment of the present invention. Referring to Figure 1, the promotional material production system includes a plurality of terminals (1a, 1b, ..., 1n), the promotional material production server 2 and the electronic payment system (3).

A plurality of user terminals (1a, 1b, ..., 1n) is connected to the promotional material production server 2 via the Internet network and requests the promotional material production server (2) to produce the promotional material.

The promotional material production server 2 stores promotional information such as design information and design sources and multimedia sources, which are felt according to the project type and business type of the promotional material, and produces promotional materials corresponding to the request for producing promotional materials of the user terminal 1. Extract and integrate sources to create integrated presentation promotions.

The electronic payment system 3 is connected to the promotional material production server 2 to support payment of the promotional material production cost of the user terminal 1.

2 is a block diagram of the promotional material production server 2 according to an embodiment of the present invention. Referring to Figure 2, the promotional material production server 2 includes a control unit 10 for producing a promotional material and a storage unit 20 for storing the promotional material source, the control unit 10 is a promotional material classification module 11, planning proposal generation The module 12 further includes a promotional material search module 13, a promotional material integration module 14, and a control module 15.

The promotional material classification module 11 classifies promotional materials, such as planning, design, and multimedia, required for the production of promotional materials according to the purpose and type of public relations, and the proposal generating module 12 includes a user terminal (1) for setting a suitable plan for a project. The plan shall be changed or rewritten in response to the request of

The promotional material search module 13 receives a promotional material source selection and search request of the user terminal 1 and searches a promotional material source in the storage unit 20, and the promotional material integration module 14 requests a production of the promotional material of the user terminal 1. Combine multiple promotional sources that are selected and set in response. The control module 15 controls each module and provides the user terminal 1 with a screen on which the selection and setting necessary for the production of the promotional material can be made and receives the selection and setting of the user terminal 1.

In a preferred embodiment of the present invention, the control unit 10 further includes a charging module 16 for presenting to the user terminal 1 the real-time value of the selected promotional material source at each stage of production of the promotional material.

The storage unit 20 includes a plan database 21 storing a plan of a promotional material, a design database 22 storing a design source of a promotional material such as graphics and images, and a multimedia database storing multimedia sources such as 3D animation, video, and sound. (23) and the integrated promotional material database 24 for storing the promotional material generated by the control unit 10 by the setting of the user terminal 1 and the user database 25 for storing the user information.

In a preferred embodiment, the plan book stored in the plan database 21 may be classified and stored according to the purpose of the promotional material, business presentations, investment presentations, management strategies, corporate promotions, new products, vision declarations, depending on the type of construction / It can be classified and stored as construction, IT / computer, electronic / communication, finance / bank, and other / general memorial events.

In a modified embodiment of the present embodiment, the proposal generation module 12 is a proposal volume control unit (not shown) for adjusting the amount of the project according to the ratio of the introduction, the main body and the conclusion of the proposal and the introduction, main body and It further includes a planner item generating unit (not shown) for creating, adding, and deleting an item of conclusion.

3 is a flowchart of production of a promotional material according to the present invention, FIG. 4 is a flowchart of setting up a plan of the project of FIG. 3, and FIG. 5 is a flowchart of creating a promotional content of FIG. 3.

Referring to FIG. 3, in the production order of the promotional material, a project selection screen for selecting a project classified according to the promotional purpose of the promotional material in the promotional material production server 2 is provided to the user terminal 1, and the user terminal 1 is provided to the user terminal 1. Set up the selected project (Step 1).

Next, the user terminal 1 receives a selection of the business category of the promotional material and provides a plurality of plans corresponding to the selected industry to the user terminal 1 and sets the plan selected by the user terminal as the plan of the project, or the user terminal. (1) Receives the values necessary for creating the proposal from the proposal, prepares the proposal, and sets it as the proposal of the project (step 2).

The second step will be described in more detail with reference to FIG. 4. First, an industry selected by the user terminal 1 is received (20), and a plan corresponding to the selected industry is searched in the plan database 21 for a user terminal. Presented as (1) (S22).

Next, the proposal presented by the user terminal 1 is selected (S24, S26) and is set as the proposal of the project, or the user terminal 1 receives the proposal preparation value to create a new proposal accordingly ( S24, S25) and set as the plan of the project.

The plan preparation (S25) presents a screen for setting the ratio and items of the introduction, the main body, and the conclusion of the planning document to the user terminal 1, and sets the ratio and items of the main body and the conclusion from the user terminal (1). The plan generation module 12 receives the value and generates a new plan corresponding thereto.

In an embodiment of the present invention, the item selected from the user terminal 1 in the plan item generating unit (not shown) of the plan generating module 12 adds, deletes, and generates an item of the plan. The items in the proposal presented as a user terminal (1) include, for example, an overview of the company (overview, history, organization chart, etc.), a business introduction (business field, product introduction, key strategy, etc.) in the introduction, and a future direction (in conclusion). Plan, future direction, vision, etc.).

Referring to FIG. 3 again, after the project plan is set, the design of the project is set (third step). To set the animation source for the various pictures or logos suitable for the logo or copy phrase or title content suitable for the intro of the project, and to receive a design concept search request from the user terminal 1 to set the overall design of the project. The design database 22 is searched to provide the user terminal 1 with a plurality of design concepts consisting of the first page of the project, the entire background layout and the ending set unit, and the selection of the user terminal 1 to receive the selection of the project. Set the design concept.

Next, the promotional contents, graphics, and multimedia are set for each item of the proposal (step 4). The fourth step will be described in more detail with reference to FIG. 5. First, a screen for editing an intro content or a logo of a project is presented to the user terminal 1, and the intro content is edited (S40). Applies the intro setting set in. Next, a plan item is selected (S41) and the promotional contents for each item are edited (S42). At this time, if there is a graphic and multimedia search request (S43) of the user terminal (1), the search request is received to search the design database and the multimedia database (S44) to present a graphic source and a multimedia source, and the user terminal 1 is selected. Integrate graphic and multimedia sources with promotional content (S45). The steps S41 to S46 are repeated until the promotion content is completed (S46).

Referring to FIG. 3 again, the project generated in the first to the fourth step is integrated to generate an integrated promotional material and store it in the predetermined storage unit 20 (step 5). The promotional material integration module 14 combines the link information of each promotional material source and the promotional content to generate an integrated promotional material and store the generated integrated promotional material as an integrated promotional material database 24. The integrated promotional material stored as described above may be changed by downloading and transmitting the promotional material, performing a presentation, and modifying the promotional material at the request of the user terminal 1.

In another embodiment of the present invention, when the user is connected to the promotional material production server 2 through the user terminal 1 to be registered as a member, the promotional material production server 2 may be configured to display the membership grade information according to the user's selection. It is possible to classify the level of membership received from 1) and provide differentiated information according to the level of membership. For example, the membership level is set as a special member for general members and SMEs, and the special member receives the company information of the special member and provides information on the produced advertisement corresponding to the annual year of the company. Promote information provided according to the company's annual year provides information on the business plan information to companies within two years from the start-up, and information on the business strategy information to companies within two to three years. The company provides vision strategy promotional material information to companies within 3 to 5 years, provides investment information promotional material information to companies within 5 to 7 years, and corporate image promotional material information to companies within 7 to 10 years. do. Promotional information provided corresponding to each year is prepared in advance and stored in the integrated promotional database 24 and are selected by a special member so that the special member can easily modify the promotional information as desired. Produce promotional materials for the year. However, because the company may differ in the information required for the company's annual information, it is possible to select the promotional information for each year.

6 is an exemplary view of a screen for producing a promotional material according to an embodiment of the present invention.

Referring to FIG. 6, the promotional material production screen 6 includes a project selection unit 6a, a planner setting unit 6b, a design setting unit 6c, and a promotional content creation unit 6d.

The project selection unit 6a classifies and presents the project type into a business presentation session, an investment presentation session, a management strategy, a company promotion, a new product, a vision declaration from the promotional material production server 2 to the user terminal 1, and the user terminal. In (1), you can select a project type suitable for the purpose of the promotional material.

When the project selection is selected by the user terminal 1, the planning book setting unit 6b presents the industry type selection so that the industry type planning letter can be set according to the selected project and receives the industry type selection information of the user terminal 1, and searches for the promotional material. The plan database 21 is searched by the industry selected in the module 12 to provide a plurality of plan books to the user terminal 1.

In addition, the planner setting unit 6b includes a planner selecting unit (a1) capable of selecting a planner among the searched planners and a planner preparing unit (a2) capable of receiving setting values for creating a new planner. ), And set the plan generated by the plan selected from the plan selector (a1) or the plan set value received from the plan preparer (a2) as the plan of the project.

The value received through the proposal writing unit (a2) includes ratio setting values and items for the introduction main body and conclusions of the proposal, and the total amount of the project in the proposal volume control unit (not shown) of the proposal generation module 13. It is set as the ratio of the main body and conclusion of the proposal. In addition, an item selected from the user terminal 1 in the plan item generating unit (not shown) of the plan generating module 13 is added, deleted, and generated as an item of the plan. The items of the proposal presented as a user terminal (1) include the company overview (summary, history, organization chart, etc.) in the introduction, the business introduction (business area, product introduction, key strategy, etc.) in the main body, and the future direction (promotion plan). , Future direction, vision, etc.).

When the plan is set in the plan setting unit 6b, the design setting unit 6c may design an intro setting unit b1 and a design concept of the project so as to set an intro of a project suitable for the purpose and type of the promotional material. The concept setting unit b2 is presented.

Through the intro setting unit b1, the user terminal 1 receives a selection for creating a logo, a copy phrase or a title of a promotional material, and various pictures and intro animation sources suitable for the contents.

The design concept setting unit b2 searches the design database 22 in response to a request for design concept search from the user terminal 1, and the user terminal 1 is composed of the first page of the project, the entire background layout, and the ending set unit. It provides a number of design concepts to set the design concept selected in the user terminal 1 as the design of the project. The intro sources and multiple design concepts presented above are preferably arranged by price or by number of views.

Next, the public relations content creation unit 6d edits the public relations content for each plan item of the project and sets various graph charts, graphic sources, and multimedia. More specifically, the contents of the intro or the logo is input to the intro sulcheon window (c1) to apply the contents set in the intro setting unit (b1), in the item table (c2) to edit the promotional content for each item of the proposal If you select an item in the proposal, you can edit the selected item in the edit window (c3).

In addition, the graphic and multimedia search request of the user terminal 1 is received through the graphic and multimedia search window c4 and searched in the multimedia database 23 to provide the searched graphic and multimedia sources to the user terminal 1.

The graphics and multimedia sources provided to the user terminal 1 include graphic charts (eg diagrams, graphs, tables, etc.), graphic sources (eg photos and 3D images, icons, etc.) and multimedia (eg , Sound, video, animation, etc.) is selected by an input means such as a mouse of the user terminal 1 and moved to the edit window c3 to be integrated into the promotional material by the promotional material integration module 14. At this time, the link information of the promotional material source used in the promotional material production step and the promotional content are integrated.

The promotional material sources presented in each step of the screen 6 are presented with differentiated prices according to the frequency of use or quality, and the promotional material source cost reflecting the selection of the user terminal 1 in real time is calculated and returned to the user terminal 1. Presented.

Preferably, when the promotional material is completed, it is preferable to link with the payment system that supports the purchase decision and the payment system that can determine the purchase at each stage. This is because the present invention can be sufficiently configured by applying a general electronic payment system. Not to mention

The present invention is not limited to the above-described embodiments, and various modifications and changes can be made by those skilled in the art, which are included in the spirit and scope of the present invention as defined in the appended claims.

As described above, according to the system for producing a promotional material through the Internet according to the present invention, it is possible to easily and quickly produce a customized presentation integrating design and multimedia according to professional planning and design concept according to the purpose and direction of publicity. It is effective to provide a system for producing promotional materials through the Internet.

In addition, according to the method for producing a promotional material through the Internet according to the present invention, it is possible to set a different price according to the quality at the time of producing a customized promotional material has the effect of producing an effective promotional material while reducing the cost.

In addition, according to the method for producing a promotional material through the Internet according to the present invention, there is an effect that can be produced by applying the advanced technology in the field of content design without specialized knowledge.

Claims (13)

Promote production server connected to a plurality of user terminals through the Internet network, A storage unit storing a promotional material source; And A control unit for producing a promotional material; To include, the control unit, A promotional material classification module for classifying promotional material sources required for the production of promotional materials according to the purpose and industry of publicity; A proposal generation module for generating a proposal of the promotional material; A promotional material search module for searching for a promotional material source in the storage; A promotional material integration module for combining the promotional material source used to produce the promotional material; A charging module for presenting a real-time value of the selected promotional material source in the production of the promotional material; And A control module for controlling the modules and providing a screen for selection and setting necessary for producing a promotional material to the user terminal; Promotional production system through the Internet comprising a. The method of claim 1, The storage unit A proposal database in which a proposal of the promotional material is stored; A design database storing design sources of promotional materials such as graphics and images; A multimedia database storing multimedia sources such as three-dimensional animation, video, and sound; An integrated promotional database storing promotional materials generated by the controller; And A user database storing user information; Promotional production system through the Internet comprising a. The method of claim 2, The proposal stored in the proposal database A system for producing promotional materials through the Internet, which are classified and stored as business presentations, investment presentations, business strategies, corporate promotions, new products, and vision declarations. The method of claim 2, The proposal stored in the proposal database A system for producing promotional materials through the Internet, which is classified and stored as architecture / construction, IT / computer, electronics / communication, finance / banking, and other / general memorial events. The method of claim 1, The plan generation module Planning volume control unit for adjusting the volume according to the ratio of the introduction, main body and conclusion of the proposal; A proposal item generation unit for creating, adding, and deleting items of the introduction, the main body, and the conclusion of the proposal; Promotional production system through the Internet further comprising a. As a method of producing a promotional material in a promotional material production server to which a plurality of user terminals are connected through the Internet, A first step of providing a project selection screen classified according to a promotional purpose of the promotional material to the user terminal in the promotional material production server and setting a project selected by the user terminal; Receiving a selection of the business category of the promotional material from the user terminal to provide a plurality of proposals corresponding to the selected industry to the user terminal and set the proposal selected by the user terminal as the proposal of the project or receive a proposal generation value from the user terminal A second step of creating a proposal of the project; A third step in design setting up the intro and design concept of the project; A fourth step of creating promotional contents for setting promotional contents, graphics, and multimedia for each item of the proposal; And A fifth step of generating an integrated promotional material by integrating the projects generated in the first to fourth steps and storing them in a predetermined storage unit; Method of producing a promotional material via the Internet comprising a. The method of claim 6, The second step, Providing a screen for setting the ratio and items of the introductory main body and conclusion of the proposal, and receiving the setting value for the ratio and items of the introductory main conclusion from the user terminal to generate a proposal by the Internet. The method of claim 7, wherein Method of producing a promotional material through the Internet that allows the user to create, add and delete the items of the plan. The method of claim 6, The design concept of the third stage Method of producing a promotional material through the Internet consisting of the first page of the project and the entire background layout and ending set unit. The method of claim 6, The graphic and multimedia settings of the fourth step is Receiving a search request of the user terminal, the multimedia database is searched to provide a graphic chart, a graphic source and a multimedia, and a selection of the user terminal is received to integrate the selected graphic chart, graphic source and multimedia into the promotional contents. How to create a promotional material through. The method according to any one of claims 6 to 10, Method of producing a promotional material through the Internet that provides a source of the promotional material used in the first step to the fourth price differentiated according to the frequency of use or quality. The method of claim 6, In the fifth step The integrated promotional material is a method of producing a promotional material through the Internet including the link information and content for each source used promotional material. The method of claim 6, Method for producing a promotional material through the Internet to calculate the cost for the promotional material source selected by the user terminal in real time for each step.

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