KR20060062421A - Advertisement system coupled webpage and advertisement method using items attached the webpage - Google Patents

Abstract

The present invention creates an item similar to the shape of the product to be advertised and attaches it to a webpage on the Internet to expose the item to an unspecified number of visitors visiting the webpage, so that the product corresponding to the item can be advertised. The present invention relates to a webpage advertisement interworking system and an advertisement method using an item, and provides a blog capable of posting various contents according to interests as an internet webpage and a specific user authenticated through a membership authentication procedure. The advertisement item representing the shape of the product is configured to include a blog operation server that is used in the blog to be exposed to an unspecified number of visitors to the blog, it is possible to naturally advertise the product to a large number of visitors to the web page, Intrigued by advertising There is an effect that can maximize the effect.

Ad, product, item, advertisement item, blog, web page, interlocking system

Description

Advertisement System coupled Webpage and Advertisement Method Using Items attached the Webpage}             

1 is a configuration diagram schematically showing the configuration of an advertisement interworking system according to the present invention;

2 is a block diagram showing a configuration of a blog operation server of an advertisement interworking system according to a first embodiment of the present invention;

3 is a configuration diagram schematically showing the configuration of an advertisement interworking system according to a second embodiment of the present invention;

4 is a block diagram showing in detail the internal configuration of the advertisement linkage system of FIG.

5 is a flowchart illustrating a method of operating an advertisement interworking system according to the present invention.

<Explanation of symbols on main parts of the drawings>

B: Blog S: Product Related Sites

100: blog operation server 200: item server

110: operation control unit 120: item recognition unit

130, 230: item DB 210: item processing unit

220: billing processing unit

The present invention relates to a webpage advertisement interworking system and an advertisement method using an advertisement item, and in particular, to an unspecified number of visitors visiting the webpage by creating an item similar to the shape of a product to be advertised and attaching it to a webpage on the Internet. The present invention relates to a web page advertisement linkage system and an advertisement method using an advertisement item for exposing an item so that a product corresponding to the item can be advertised.

The Internet, which began to spread to the general public through a web browser called Mosaic, was formed in earnest as a commercial net consortium was formed for commercial use of the internet.

In addition, with the commercialization of the Internet, the age of Internet advertising, which carries out advertisement / promotion of products and the like through the Internet, has come.

Unlike traditional TV, newspaper, and radio advertising, these internet advertisements can be modified at any time with minimal cost, differentiated advertisements, and advertisers and consumers can interact with each other. In addition, the market is booming as the Internet population surges.

These internet advertisements include banner advertisements, frame advertisements, push ads, free-access advertisements, content-based advertisements, interstitial advertisements, and mail advertisements. Banners that display images linking to advertiser sites of dual websites Advertisements and mail advertisements that display advertisements of advertiser websites in mail magazines are widely used.

However, the banner used in the advertising system on the Internet is produced and mounted in the form of a direct advertisement to indicate that it is a product advertisement, and thus can be intuitively recognized as an advertisement of a product. There is a problem that can cause psychological rejection of the visitor.

At this time, if the degree of rejection is severe, it is possible to operate so that only the banner is blocked from appearing on the web page using a separate program or the like, in which case the use of the banner for advertising effect is meaningless.

In addition, the Internet advertisement focuses not only on how many customers are exposed to the advertisement, but also on how many customers can respond to the advertisement and cause recognition or purchase of the product. There are very few Internet users responding to, and this is also concentrated on expensive giveaway-type advertisements, which has a problem that the effect is very small compared to the exposure frequency of the Internet advertisements.

The present invention has been made to solve the above-described problems of the prior art, the advertising items representing the shape of a particular product is used in a blog that can be implemented differently according to individuality, so that it can be naturally exposed to an unspecified number, accordingly It is an object of the present invention to provide a webpage advertisement interworking system and advertisement method using advertisement items that can improve the recognition or purchase effect of products.

The web page advertisement interworking system using the advertisement item according to the present invention for solving the above problems is a web page provided with content by an individual or a plurality of people on the Internet, and according to the user's selection of operating the web page It is implemented on a web page, characterized in that it comprises an advertising item representing the shape of the product to be advertising.

In addition, the blog advertisement interworking system using the advertisement item according to the present invention provides a blog that can be posted on a variety of content in accordance with the interest as an Internet web page, and the operation service of the blog to a specific user authenticated through the membership authentication procedure, Advertising items representing the shape of the product is used for the blog is characterized in that it comprises a blog operation server to be exposed to an unspecified number of visitors to the blog.

The blog advertisement method using the advertisement item according to the present invention includes an item generating step of generating an advertisement item that mimics the shape of a product, and selecting an item to be used for a blog among the generated advertisement items, and attaching it to the blog, and the blog And an item usage step of calculating an exposure degree of the advertisement item to an unspecified number of visitors, and a mileage payment step of paying a predetermined mileage to the blog operator according to the calculated value.

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

Advertisement interworking system according to the present invention is basically a web page on which the content is provided by individuals or a plurality of people on the Internet, and is mounted on the web page according to the user's selection of the user operating the web page to decorate the web page It is configured to include a plurality of items.

In this case, the web page may include all web pages / documents implemented on the Internet network according to a page description language such as HTML and XML, and may particularly indicate a blog, an online community site, a personal bulletin board, and the like, which are being used in recent years.

Among them, the blog is a web site where general users who use the Internet can post freely according to their interests, and a new post is in the form of a journal appearing at the top.

These blogs serve as one-person media that can express their opinions by posting articles, photos, or videos freely from their daily journals to social issues on bulletin board sites. Eagles) as well as large portal sites (Naver blog, Cyworld mini homepage, etc.) to provide the blog service to the users of each site.

On the other hand, the plurality of items are those that can be used to decorate the web page according to the user's taste or interest of the web page operator, it is implemented to represent a number of items being used in reality.

The advertisement item is intended to be naturally exposed to the unspecified number of visitors visiting the webpage without the idea of a particular advertisement when the user attaches to his webpage.

Therefore, the advertisement item may set a hyperlink to move to the related site (S) of the corresponding product when the item is clicked according to the selection.

In this case, the advertisement item may be implemented in various forms.

That is, the advertisement item may be implemented as a static image representing the shape of the product, and furthermore, the advertisement item may be implemented as a dynamic image so as to cause an interest of the user by implementing the operation of the product together with sound.

In this case, when the advertisement item is implemented as a static / dynamic image, when an event is generated by a mouse or a predetermined input tool by an unspecified user who visits the web page where the item is displayed, detailed information about the product to be advertised. It may be implemented to create a window indicating the, and the generated window may be posted on the enlarged image or detailed specifications of the product.

In addition, the advertisement item may be implemented by converting the CF of the product into a form of video data attachable to the website in some cases.

 Therefore, in the present specification, an advertisement interworking system using an advertisement item according to the present invention is described as an example applied to the blog, but as described above, the present invention is not limited to the blog, but all web pages posted on the web. It can be applied to the above, and it can be applied to avatars which do not constitute a single web page but can express personality of each Internet user.

1 is a schematic diagram schematically showing a configuration of an advertisement interworking system according to a first embodiment of the present invention.

The advertisement interworking system using the advertisement item according to the first embodiment of the present invention is an Internet web page, which can be used to post various contents according to interests, and the operation of the blog to a specific user authenticated through the membership authentication procedure. Providing a service, it is configured to include a blog management server 100 to be exposed to an unspecified number of advertisement items representing the shape of the product is used in the blog (B) to visit the blog (B).

2 is a block diagram illustrating a configuration of a blog operation server of an advertisement interworking system according to a first embodiment of the present invention.

The blog operation server 100 of the advertisement interworking system according to the present invention is an operation server that provides a service for operating a blog B only to specific users subscribed through a membership registration procedure. ) Provides a variety of templates and items, such as to operate more easily and simply and manages to maintain the blog (B) continuously.

Therefore, the blog server 100 is a user authentication unit 140 for authenticating whether a user who accesses the site for blog operation is a specific user subscribed to, and the user according to whether the user authentication unit 140 is authenticated It is configured to include an operation control unit 110 to authorize the authority to operate his blog (B) and to enable the blog (B) to be smoothly operated by the user.

In addition, the database 130 stores a plurality of item data attachable to the blog B, and the advertisement item data of the blog is stored when the advertisement item stored in the database 130 is mounted on the blog B. And an item recognizing unit 120 for recognizing the number of exposures, the exposure period, and the like exposed to the unspecified number of visitors visiting the blog B, and calculating the degree.

The database 120 is used for the item DB 131 storing a plurality of the item data, setting data of the blog operated for each user or various posts posted on the blog B, and the blog B. It is configured to include a blog DB 132 is stored item list data.

The item recognizing unit 120 calculates a page view of a web page to which the advertisement item is attached in the blog, a period during which the advertisement item is attached to the web page, an exposure time in the page view, and the like. can do.

In addition, the blog operation server 100 is a communication module 160 for transmitting blog data for implementing a blog (B) to operate a blog from a user's PC or a mobile communication terminal or a home server that is accessed through the Internet network. It is configured to include, and comprises a UI unit 150 for the controller to control the operation server 100 to control and monitor the operation of the operation server.

In this case, the operation controller 110 may be configured to pay a predetermined mileage to the blog operator according to the exposure degree calculation data of the advertisement item calculated through the item recognition unit 120.

The mileage paid to the blog operator may be implemented differently by setting of the operation server 100 that provides the blog service, and the selected item when the blog operator selects an item to be used in the item DB 131. This may actually be used for billing processing to be implemented in the blog or for a number of events or other content services provided separately in the operation server.

In particular, when the advertisement item is clicked by an unspecified user on the web page, a hyperlink may be set to move to a related site S of the corresponding product represented by the item. The number of movements to the related site S may be calculated and added to the exposure degree calculation data.

In this case, the related site is a manufacturer of the product, an online shopping mall where the product is sold, or an online community where a user's review of the product is provided. Can be.

Therefore, even when a user who has moved to a related site through the advertisement item actually purchases the corresponding product, the user may be able to recognize the sum and add the calculated data.

3 is a configuration diagram schematically showing a configuration of an advertisement interworking system according to a second embodiment of the present invention.

That is, the advertisement interworking system according to the second embodiment configures the item DB 131 of the blog operation server 100 of the embodiment as a separate server 200, thereby providing item data that can be provided to the blog B. Independent maintenance and management

Accordingly, the advertisement interworking system according to the second embodiment of the present invention provides a blog B in which a plurality of contents expressing itself on the Internet is posted, and a predetermined product among items attachable to the blog to decorate or express the blog B. An item server 200 that allows an advertisement item modeled after the shape to be used, and provides a blog operation service to a specific user subscribed through a membership registration procedure, and stores a blog for storing data on an advertisement item attached to the blog. It is configured to include a server (100).

4 is a detailed block diagram illustrating an internal configuration of the advertisement interworking system of FIG. 3.

That is, the item server 200 stores an item DB 230 in which a plurality of general items attachable to a main page or a plurality of subpages of the blog and an advertisement item indicating a product to be advertised are stored, and the item DB 230. If an item to be used for the blog is selected from among a plurality of items stored in the item, the item processing unit 210 is configured to transmit the item data to the blog so that the selected item can be implemented on the blog.

In addition, when the billing amount corresponding to the selected item is charged and the billed amount is completed, the billing processing unit 220 to generate the item billing data to be available in the blog only for the paid items to the item processing unit 210 It may be configured to include more.

In addition, the item server 200 is configured to include an item UI 240 to implement a plurality of item data on the web so that a user can select a plurality of item data stored in the item DB 230, It is configured to include a communication module 250 is connected to the operation server 100 'and the user side terminal to transmit and receive control data and blog data accordingly.

On the other hand, the operation server 100 ′ according to the second embodiment of the present invention is similar to the configuration of the first embodiment, and in particular for each blog operated by an authenticated user on behalf of a separate item server 200. And an item control DB 131 for storing operation setting data or a list data of a plurality of posts posted to the blog or a plurality of general / advertising items used in the blog.

That is, the operation server 100 ′ generates a list of a plurality of general or advertisement items used for each blog so that the degree of exposure of the advertisement item used in the blog B can be recognized more accurately, and the exposure recognized item. It is configured to determine whether the item for advertising.

Looking at the operation of the present invention configured as described above are as follows. 6 is a flowchart illustrating a method of operating an advertisement interworking system according to the present invention.

First, an advertisement item modeled after the shape of the product is generated (S1).

In this case, the generated advertisement item may be implemented as static / dynamic image data or video data that can be expressed on the web.

Select an item to be attached to the blog operated by the user among the generated advertisement items (S2).

The selected item is registered in the item list of the blog through a charging process of selecting an item for advertisement to be used and paying a certain amount to apply to the blog, and the blog operator decides whether to implement the item on the blog. (S3, S4)

When the advertisement item registered in the blog by the blog operator is expressed on the web, when the advertisement item is exposed to an unspecified number of visitors to the blog, the advertisement is recognized in real time, and the web page to which the advertisement item is attached is exposed. The number of times or the exposure time or exposure period is calculated. (S5, S8)

In addition, when the advertisement item is clicked to move to the related site of the product corresponding to the item, the exposure degree is calculated including the number of movements (S6 and S7).

The mileage is paid to the operator of the blog according to the calculated exposure degree of the advertisement item, and the operator can purchase a plurality of items or use various contents again through the paid mileage (S9).

As described above, in the present specification, an advertisement item representing a predetermined product is an item usable in a blog or the like, but the advertisement item may be implemented in other manners.

In brief, the advertisement item may produce an item using a logo for promoting an image of a company, in addition to advertising a specific product, and may also characterize a cultural industry such as a movie, a play, a concert, or the like. It can be implemented with major features such as, posters, music or music videos.

Also, as a kind of icon for expressing and spreading one's own thoughts on election or social issues, the root ribbon used in the 'Ribbon Ribbon Movement', which was widely held among netizens, was used as a non-profit advertising item. can do.

In addition, as a part of the social movement for non-profit, the fruit of love, donations, seals, etc. can be implemented as the advertisement item, which can lead to a greater number of participation.

On the other hand, in the case of being used for non-commercial purposes as described above or for individuals who operate their own websites without subscribing to a specific blog operation site, the item for advertisement can be easily produced using a simple item production tool, and in particular, operates a SOHO business. In the case of an individual entrepreneur, a business item may be produced for advertisement to more easily promote its own site and products.

As described above, the web page advertisement interworking system and the advertisement method using the advertisement item according to the present invention have been described with reference to the illustrated drawings, but the present invention is not limited by the embodiments and drawings disclosed herein, and the Internet is used. The inventive concept of advertising or promoting a product using items available on an individual web page can be easily applied by those skilled in the art within the scope of protection.

The blog advertisement interlocking system and the advertisement method using the advertisement item according to the present invention configured as described above may be exposed to an unspecified number by making items available on a web page such as an individual blog or an online community for advertisement. The product can be advertised naturally to a large number of visitors to the webpage, and it has the effect of maximizing the advertisement effect by inducing user interest.

In addition, since the image or video data that can simply and intuitively represent the features of the product as the advertisement item can be repeatedly used in all accessible web pages, there is an effect of reducing the advertising cost including the production cost.

In addition, as the exposure degree of the advertisement item increases, the mileage for the blog activity is greatly accumulated, so that the blog operator can more actively use the advertisement item.

Claims (21)

A web page provided with contents by an individual or a plurality on the Internet; A web page advertisement interworking system using an advertisement item, which is implemented on the web page according to a user's selection of operating the web page, and includes an advertisement item indicating a shape of a product to be advertised. A web page provided with contents by an individual or a plurality on the Internet; A webpage advertisement interworking system using an advertisement item as a participant in a non-profit social movement, representing welfare activities such as the fruit of love or a seal and including an advertisement item that can be implemented on the webpage. A web page provided with contents by an individual or a plurality on the Internet; A web page advertisement interworking system using an advertisement item, which is implemented to advertise a cultural industry such as a play, a movie, a concert, and is configured to include an advertisement item that appears on the web page. The method according to any one of claims 1 to 3, The advertisement item is a web page advertisement interworking system using an advertisement item, characterized in that the image to represent the product to be advertised. The method of claim 4, wherein The advertisement item is a web page advertisement interworking system using an advertisement item, characterized in that implemented in conjunction with the sound source data to have a dynamic movement. The method of claim 4, wherein When the event occurs by an unspecified user accessing the web page where the item is displayed, the advertisement item is configured to generate a window indicating detailed information about the product to be advertised. Ad linkage system. The method according to any one of claims 1 to 6, When the advertisement item is selected by an unspecified user accessing the web page, the advertisement item is hyperlinked to move to a product information site of a corresponding product represented by the item or a shopping mall site selling the product. Web page advertisement linkage system. A blog capable of posting various contents according to interests as an Internet web page; It provides a blog operation service to a specific user authenticated through the membership authentication process, and includes a blog operation server to be exposed to an unspecified number of advertising items representing the shape of the product is used in the blog to visit the blog Blog advertisement interworking system using an advertising item, characterized in that configured to. The method of claim 8, The blog operation server may include: an item DB storing a plurality of item data for advertisement; And an item recognition unit configured to calculate a degree by recognizing the number of exposures of the advertisement item data used for the blog. The method of claim 9, The blog operation server is configured to maintain and manage the operation of the blog, and comprises an operation control unit for providing a predetermined mileage to the blog operator according to the exposure degree data of the advertisement item calculated through the item recognition unit. Blog advertising interworking system characterized. A blog in which a plurality of contents representing themselves are posted on the Internet; An item server for allowing an advertisement item modeled after a shape of a predetermined product among items attachable to the blog to decorate or express the blog; Blog advertisement service is provided to a specific user subscribed through the membership registration process, and includes a blog operation server that stores data about advertisement items attached to the blog. Interlock system. The method of claim 11, The item server may include: an item DB storing a plurality of general items attachable to a main page or a plurality of subpages of the blog and an advertisement item indicating a product to be advertised; When an item to be used for a blog is selected from among a plurality of items stored in the item DB, an item processing unit for transmitting the item data to the blog so that the selected item can be implemented on the blog, characterized in that configured to include Blog advertisement interworking system using advertisement items. The method of claim 12, The item server may further include a billing processing unit that charges a certain amount corresponding to the selected item and, when a predetermined amount is paid, generates item billing data so that the paid item can be used in the blog and delivers it to the item processing unit. Blog advertisement interworking system using an advertising item, characterized in that configured to. The method of claim 11, The operation server includes a user authentication unit for performing user authentication to provide a blog operation service only for a specific user subscribed; And an item control DB for storing operation setting data of each blog operated by an authenticated user or a plurality of posts posted to the blog or a list data of a plurality of general / advertising items used in the blog. Blog advertisement interworking system using advertisement items. The method of claim 14, The operation server is a blog advertisement interworking system using an advertising item, characterized in that it comprises an item recognition unit for recognizing the exposure degree of the advertisement item used in each blog. The method of claim 15, The item recognizing unit is a page view of a web page to which the advertisement item is attached in the blog or the number of times the advertisement item has been used within the blog or the number of times the advertisement item is moved to a related site of the product through the advertisement item. Blog advertising interworking system using the advertising item, characterized in that for calculating. The method according to claim 8 or 11, wherein The blog is a blog advertising interworking system using an advertising item, characterized in that it comprises an online community or an online cafe. An item generating step of generating an advertisement item imitating the shape of the product; An item using step of selecting an item to be used for a blog among the generated advertisement items, mounting the blog item, and calculating a degree to which the advertisement item is exposed to an unspecified number of visitors to the blog;  And a mileage payment step of paying a predetermined mileage to the blog operator according to the calculated value. The method of claim 18, The item generating step is a blog linked advertising method using an advertisement item, characterized in that to implement the advertising item in a static or dynamic image. The method of claim 18, The item using step includes a charging step of selecting an item for advertisement to be used and paying a predetermined amount to apply to the blog; An item implementing step of applying to the blog after the payment so that the advertisement item is implemented on the blog; And an exposure degree calculating step of calculating the number of times of exposure of the web page to which the advertisement item is attached or the number of visits of the blog by a plurality of exposure periods or the like. The method of claim 20, The step of calculating the exposure degree blog linked advertising method using the advertising item, characterized in that the calculation including the number of movements when moving to the relevant site of the product corresponding to the item by clicking the item for advertising.

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