KR20060039462A - Motion picture display panels and their operation system that either replace or supplement the printed information media or pops around the point-of-sales areas and the business buildings - Google Patents

Motion picture display panels and their operation system that either replace or supplement the printed information media or pops around the point-of-sales areas and the business buildings Download PDF

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Publication number
KR20060039462A
KR20060039462A KR1020040088546A KR20040088546A KR20060039462A KR 20060039462 A KR20060039462 A KR 20060039462A KR 1020040088546 A KR1020040088546 A KR 1020040088546A KR 20040088546 A KR20040088546 A KR 20040088546A KR 20060039462 A KR20060039462 A KR 20060039462A
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screening
information
image information
data
video
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KR1020040088546A
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Korean (ko)
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배상범
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(주)팝젠
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/4223—Cameras
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4882—Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4886—Data services, e.g. news ticker for displaying a ticker, e.g. scrolling banner for news, stock exchange, weather data

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

본 발명은 POP(Point-Of-Purchase, 구매시점)용 TV를 통해 일반적으로 16:9 비율의 가로화면인 PDP 또는 LCD 제품을 피벗(pivot, 가로와 세로 변환)기능을 채용한 세로화면으로 재구성하여, 일선 영업매장이나 비즈니스 건물에서 사용되는 각종 POP 또는 인포메이션용 인쇄/게시물들을 대체하거나 보완할 수 있는 동영상 표시 제품 및 이를 위한 운영시스템이다.
The present invention reconstructs a PDP or LCD product, which is generally a 16: 9 horizontal screen, to a vertical screen employing a pivot (pivot, horizontal and vertical conversion) function through a TV for POP (Point-Of-Purchase). By doing so, it is a video display product that can replace or supplement various POPs or information printing / posts used in front offices or business buildings, and an operating system for the same.

POP 광고, 동영상 인포메이션, 지역광고POP ads, video information, local ads

Description

영업매장이나 비즈니스 건물에서 사용되는 각종 POP 또는 인포메이션용 인쇄/게시물들을 대체하거나 보완할 수 있는 동영상 표시 제품 및 이를 위한 운영시스템 {Motion picture display panels and their operation system that either replace or supplement the printed information media or POPs around the point-of-sales areas and the business buildings}  Moving picture display panels and their operation system that either replace or supplement the printed information media or to replace or supplement various POPs or informational prints / posts used in sales or business buildings POPs around the point-of-sales areas and the business buildings}

사람의 인지능력은 문자보다는 이미지, 고정된 이미지보다는 움직이는 이미지나 동영상에 더욱 큰 관심과 주목률을 보이기 때문에 POP나 인포메이션용 메시지의 효과적 전달과 시선집중도 향상에는 기존의 인쇄물보다는 동영상에서 더욱 큰 성과를 가져올 수 있다.
Since human cognitive ability shows greater interest and attention rate on moving images or videos than on texts and fixed images, the effective delivery of POP and information messages and the improvement of attention are more likely to be achieved in videos than in conventional prints. Can be.

지금까지는 인쇄물처럼 고정된 이미지거나, 롤을 이용한 현수막 광고물처럼 인쇄된 출력물을 통한 광고를 표출하는 형태이나, 본 발명은 TV와 함께 광고물도 동시에 노출할 수 있는 장점이 있다.

Until now, a form of expressing an advertisement through a printed image, such as a fixed image or a banner advertisement using a roll, has the advantage that the present invention can simultaneously expose an advertisement together with a TV.

지금까지 일반 매장이나 식당 등 공중접객장소의 경우 공중파방송이나 케이블방송 등을 그대로 방송하고, 매장이나 점포 등에서 별도의 안내방송이나 간단한 공지사항, 홍보방송을 할 수 있는 마땅한 솔루션이 없었다.
Up to now, public reception places such as general stores or restaurants have been broadcast as they are, and there has been no proper solution for providing separate announcements, simple announcements, and publicity broadcasts at stores and stores.

본 고안은 이러한 고객의 요구사항에 맞는 맞춤방송을 할 수 있는 솔루션으로 기존의 공중파방송이나 케이블방송은 물론 건물이나 매장에서 인포메이션 기능과 공지사항, 안내판으로 활용할 수도 있고, 화면 상단이나 하단을 이용한 배너광고를 통해 기업이미지 광고나 상품광고를 할 수 있도록 발명했다.
The present invention is a solution that can be tailored to meet the customer's requirements. It can be used as information, announcements, and information boards in buildings and stores, as well as existing airwave or cable broadcasting. Invented to advertise corporate image or product through advertisement.

그리고 화면을 좌우를 따라 흐르는 문자서비스, 일명 자막뉴스를 할 수 있도록 함으로써 최신 뉴스는 물론 기업이나 매장의 고객들을 대상으로 한 다양한 메시지를 전달할 수 있다.
And by allowing the text service flowing along the left and right, aka subtitle news, you can deliver the latest news as well as a variety of messages for customers in the company or store.

본 발명은 인터넷 네트워크를 통해 영상정보와 상기 영상정보의 송출 날짜, 장소, 시간, 회수에 관한 영상정보 상영정보값을 검색 및 등록하며, 실시간 또는 예약을 통해 영상정보 송출을 확인하는 사용자단말기;
According to an aspect of the present invention, there is provided a user terminal for retrieving and registering image information and information information on a transmission date, place, time, and number of times of transmission of the image information through an internet network, and confirming the transmission of image information through real time or reservation;

영상정보 상영정보값을 입력받아 표준포맷 상영데이터를 생성시키며, 상기 영상정보 상영정보값에 의거하여 상기 표준포맷 상영데이터의 상영스케줄을 관리하며, 상기 데이터의 원격 모니터링에 의해 전송된 상영상황 및 유동인구의 촬영데이터를 통해 유동인구수를 산출하여 사용자단말의 요구에 따라 실시간으로 제공하는 메인서버;
Generates standard format screening data by receiving the image information screening information value, manages the screening schedule of the standard format screening data based on the video information screening information value, and transmits the video status and flow transmitted by remote monitoring of the data. A main server that calculates the floating population through the photographing data of the population and provides the real-time population according to the needs of the user terminal;

상기 메인서버와 연동할 수 있는 클라이언트 모듈 및 영상정보 상영소프트웨어를 탑재하고, 메인서버의 요구에 의한 상영스케줄 편성데이터 및 상영기록을 전송하며, 뱅크(Bank) 타입의 데이터 관리시스템을 내장하여 상기 뱅크 데이터의 삽입 ? 삭제 ? 리스케줄링을 수행하며, 실시간 또는 유휴시간을 이용한 영상정보에 관련한 데이터의 송수신을 수행하고, 규정모듈에 의해서 영상정보의 소거 및 재상영을 위한 대기를 수행하는 셋탑박스;
It is equipped with a client module and image information screening software that can interoperate with the main server, transmits screening schedule data and screening records according to the request of the main server, and incorporates a bank type data management system. Insert data delete ? A set-top box for performing rescheduling, transmitting and receiving data related to image information using real time or idle time, and performing standby for erasing and re-displaying image information by a prescribed module;

상기 셋탑박스에 연결되며, 상기 셋탑박스가 제어하는 상영스케줄에 따라 영상을 디스플레이하는 역할을 수행하는 디스플레이패널;
A display panel connected to the set top box and displaying an image according to a screening schedule controlled by the set top box;

상기 셋탑박스에 선택적으로 접속되며, 상영상황 및 유동인구를 촬영하는 웹카메라로 이루어진 상영 및 모니터링 장비;
A screening and monitoring device selectively connected to the set top box, the screening device comprising a web camera for capturing a situation and a floating population;

를 포함하여 이루어져 있다.
Consists of including.

이하, 첨부된 도면을 참조하여 본 발명을 상세히 설명하기로 한다.
Hereinafter, with reference to the accompanying drawings will be described in detail the present invention.

도 1은 각 매장이나 비즈니스 건물에 설치되는 POP TV의 모습으로, PDP나 LCD 등의 디스플레이를 통해 일반 공중이나 고객 등에 보여지는 모습입니다. 화면분할을 통해 공중파 방송이나 케이블TV, 배너광고는 물론 실시간 자막뉴스를 보여줄 수 있고, 전체 화면을 사용하여 공지사항이나 문자뉴스 메시지를 보낼 수도 있게 설계했다.
1 is a view of a POP TV installed in each store or business building, and is shown to the general public or customers through a display such as a PDP or LCD. Through the screen splitting, it is possible to show real-time subtitle news as well as over-the-air broadcasting, cable TV, banner advertisement, and to send announcements or text news messages using the full screen.

도 2는 POP TV가 구동되는 내부 네트워크에 대한 설명으로 중앙의 운영/관리자와 POP TV가 설치된 각 장소별로 운영/관리자가 인터넷 네트워크를 통해 각 장소에 설치된 셋탑 박스와 디스플레이패널에 원하는 영상정보나 광고방송을 표출하는 도면이다.
FIG. 2 is a diagram illustrating an internal network in which a POP TV is driven. For each place where a central operator / manager and a POP TV are installed, the operator / manager desires image information or advertisement on a set-top box and a display panel installed at each place through the Internet network. It is a figure expressing a broadcast.

도 3은 셋탑단말기 관리메뉴, 스케줄, 컨텐츠, 자막 및 뉴스관리/전송메뉴를 보여주는 도면이다.
3 is a view showing the set-top terminal management menu, schedule, content, subtitles and news management / transmission menu.

도 4는 POP TV의 시스템 구성도로 1)완전 독립형 2)근거리 독립형 3)원거리 네트워크형 4)복합 네트워크형으로 다양하게 구성할 수 있다.
4 is a system configuration diagram of POP TV 1) fully independent 2) near-independent 3) long-distance network type 4) complex network type can be configured in various ways.

1) 완전 독립형은 전용 Set-Top Box와 디스플레이 시스템으로만 아주 단순하게 구성된 시스템으로 상업용 매장이나 요식업체, 비즈니스빌딩 인포메이션 센터 등 단일 장소에서 완전히 독립된 형태의 동영상 홍보/광고/인포메이션 용도에 적합한 형태이다. 빈번한 정보 업데이트가 필요치 않은 경우에 적합하다.
1) Completely standalone is a very simple system consisting of a dedicated set-top box and a display system, which is suitable for video promotion / advertising / information in a completely independent form in a single place such as a commercial store, restaurant, or business building information center. . It is suitable when frequent information updates are not required.

2) 근거리 독립형은 일반 PC와 전용 Set-Top Box, 그리고 디스플레이 시스템으로 구성돼 상업용 매장이나 요식업체, 비즈니스빌딩 인포메이션 센터 등 단일 장소에서 독립된 형태의 동영상 홍보/광고/인포메이션 용도에 적합한 형태이다. 장소 현장관리자가 있는 경우에 정보 업데이트를 직접 할 수 있는 장점이 있다.
2) Short-range stand-alone type is composed of general PC, dedicated set-top box, and display system, which is suitable for independent video promotion / advertisement / information use in a single place such as commercial store, restaurant, and business building information center. If there is a site manager, the information can be updated directly.

3) 원거리 네트워크형은 메인서버와 전용 Set-Top Box, 그리고 디스플레이 시스템으로 구성되는 시스템으로 다수의 매장 및 영업장을 동시에 연결하여 각각 독립된 형태의 동영상 홍보/광고/인포메이션 기능을 수행하고자 할 때 적합한 형태이다.
3) Long-distance network type is composed of main server, dedicated set-top box, and display system. It is suitable for connecting video to multiple stores and sales offices to perform independent video promotion / advertisement / information functions. to be.

4) 복합 네트워크형은 메인서버와 일반 PC, 그리고 전용 Set-Top Box와 디스플레이 시스템으로 구성되는데, 근거리 독립형 및 원거리 네트워크형을 각각 동시에 만족시키고자 할 경우에 적합한 시스템이다.
4) Complex network type is composed of main server, general PC, dedicated set-top box and display system. It is suitable system to satisfy local stand-alone type and remote network type at the same time.

도 5는 POP TV의 설치형태 도면으로 1)벽걸이형 2)데스크탑형 3)스탠드형 등으로 구성할 수 있다.
FIG. 5 is a view illustrating an installation form of a POP TV, which may be configured as 1) a wall-hung type 2) a desktop type 3) a stand type or the like.

텔레비전 방송은 물론 동영상 배너광고, 실시간 자막뉴스 등의 다양한 메시지 전달이 가능한 본 제품은 사람의 왕래가 많고 다종다양한 홍보/광고 및 인포메이션 메시지가 범람하는 상품매장이나 요식업체 등에서는 무엇보다 그 활용가치가 높고, 특히 특정제품 광고나 지역광고 등에 활용한다면 기존 매체와는 차별화되는 매력적인 기능성 미디어 제품으로 크게 각광 받을 수 있다.
This product is capable of delivering various messages such as television banners, video banner advertisements, and real-time subtitle news.It is most useful in merchandise stores and catering establishments, where many people come and go, and various promotional / advertisement and information messages are overflowing. It is highly attractive, especially if it is used for advertisement of specific product or local advertisement, and it can be greatly attracted as an attractive functional media product that is differentiated from existing media.

그리고 무엇보다 여기에 설치된 POP TV를 통한 지역광고의 수주는 설치업자(지역광고사업자), 설치매장, 방송시스템 운영회사간 3자의 역할에 따라 수익을 분배하는 비즈니스 모델 구조를 가지고 있어 이 방송시스템을 각 단위지역별로 사업자를 모집해 전국을 대상으로 하는 방송서비스를 구축하는 경우 기존의 공중파방송이나 케이블방송과는 다른 의미의 전국방송과 지역방송을 동시에 서비스할 수 있는 장점이 있다.
First of all, the order of local advertising through POP TV has a business model structure that distributes profits according to the role of three companies among installers (local advertising operators), installation stores, and broadcasting system operators. In the case of establishing a nationwide broadcasting service by recruiting operators in each unit region, there is an advantage in that it can simultaneously service national and local broadcasting, which has a meaning different from that of conventional air and cable broadcasting.

이러한 구조는 기존의 공중파 방송이 전파를 송수신하거나, 케이블방송의 경우 케이블라인을 통해 방송을 송수신하는 것에 대해, 본 발명은 인터넷 네트워크를 기반으로 한 구조라는 점에서 구조적인 차별화가 되고, 무엇보다 기존의 방송매체들이 대규모의 방송시설 투자와 컨텐츠에 대한 투자가 이루어져야 하는 데 비해, 본 발명은 방송을 위한 방송센터의 서버와 각 지점별로 셋탑 PC만 갖추면 방송서비스 를 할 수 있는 구조이다.
This structure is a structural differentiation in that the present invention is based on the Internet network structure for the existing airwaves transmit and receive radio waves, or in the case of cable broadcasts through the cable line. Compared to the broadcast media, investments in large-scale broadcasting facilities and contents should be made, the present invention has a structure in which a broadcasting service is provided only by a server of a broadcasting center for broadcasting and a set-top PC for each point.

또한 컨텐츠의 경우 기존의 공중파나 케이블TV나 위성방송도 함께 시청할 수 있도록 함으로써 자칫 반복적인 광고방송에 그치는 것을 막을 수 있도록 구성하고 있다.
In addition, the contents can be viewed together with the existing airwaves, cable TV or satellite broadcasting to prevent the repetition of commercial advertising.

Claims (2)

인터넷 네트워크를 통해 영상정보와 상기 영상정보의 송출 날짜, 장소, 시간, 회수에 관한 영상정보 상영정보값을 검색 및 등록하며, 실기간 또는 예약을 통해 영상정보 송출을 확인하는 사용자단말기;   A user terminal for retrieving and registering the image information and the image information screening information value related to the transmission date, place, time and frequency of the image information through an internet network, and confirming the transmission of the image information through a real time or a reservation; 영상정보 상영정보값을 입력받아 표준포맷 상영데이터를 생성시키며, 상기 영상정보 상영정보값에 의거하여 상기 표준포맷 상영데이터의 상영스케줄을 관리하며, 상기 데이터의 원격 모니터링에 의해 전송된 상영상황 및 유동인구의 촬영데이터를 통해 유동인구수를 산출하여 사용자단말의 요구에 따라 실시간으로 제공하는 메인서버; Generates standard format screening data by receiving the image information screening information value, manages the screening schedule of the standard format screening data based on the video information screening information value, and transmits the video status and flow transmitted by remote monitoring of the data. A main server that calculates the floating population through the photographing data of the population and provides the real-time population according to the needs of the user terminal; 상기 메인서버와 연동할 수 있는 클라이언트 모듈 및 영상정보 상영소프트웨어를 탑재하고, 메인서버의 요구에 의한 상영스케줄 편성데이터 및 상영기록을 전송하며, 뱅크(Bank) 타입의 데이터 관리시스템을 내장하여 상기 뱅크 데이터의 삽입 ? 삭제 ? 리스케줄링을 수행하며, 실시간 또는 유휴시간을 이용한 영상정보에 관련한 데이터의 송수신을 수행하고, 규정모듈에 의해서 영상정보의 소거 및 재상영을 위한 대기를 수행하는 셋탑박스; It is equipped with a client module and image information screening software that can interoperate with the main server, transmits screening schedule data and screening records according to the request of the main server, and incorporates a bank type data management system. Insert data delete ? A set-top box for performing rescheduling, transmitting and receiving data related to image information using real time or idle time, and performing standby for erasing and re-displaying image information by a prescribed module; 상기 셋탑박스에 연결되며, 상기 셋탑박스가 제어하는 상영스케줄에 따라 영상을 디스플레이하는 역할을 수행하는 디스플레이패널; A display panel connected to the set top box and displaying an image according to a screening schedule controlled by the set top box; 상기 셋탑박스에 선택적으로 접속되며, 상영상황 및 유동인구를 촬영하는 웹카메라로 이루어진 상영 및 모니터링 장비;A screening and monitoring device selectively connected to the set top box, the screening device comprising a web camera for capturing a situation and a floating population; 를 포함하여 이루어져 있는 영상정보 맞춤송출 중계시스템.Video information customized transmission relay system consisting of. PDP나 LCD 등의 디스플레이에 광고를 상영할 수 있는 배너영상 화면 (도 1의 ①과 ④)과, 공중파TV나 케이블TV 등을 상영하거나 광고 등 동영상 컨텐츠를 상영할 수 있는 TV+동영상 화면 (도 1의 ②), 문자뉴스를 실시간으로 보낼 수 있는 실시간 자막 화면 (도 1의 ③), 화면 전체를 통해 공지사항이나 문자뉴스 메시지를 상영할 수 있는 인포메이션 풀화면 (도 1의 ⑤) 등으로 상영할 수 있는 동영상 표시제품 및 이를 위한 운영시스템. Banner video screens (1 and ④ in FIG. 1) that can display advertisements on displays such as PDPs and LCDs, and TV + video screens that can display over-the-air TVs, cable TVs, etc. ②), a real-time subtitle screen that can send text news in real time (3 ③ of Figure 1), the information screen full screen (⑤ ⑤ in Figure 1) that can display announcements or text news messages throughout the screen Video display products and operating systems therefor.
KR1020040088546A 2004-11-03 2004-11-03 Motion picture display panels and their operation system that either replace or supplement the printed information media or pops around the point-of-sales areas and the business buildings KR20060039462A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100861707B1 (en) 2006-12-18 2008-10-06 (주) 지테크놀로지 Wireless Moving Pictures POP Advertising System and Method thereof
KR100871351B1 (en) 2006-12-05 2008-12-02 (주) 지테크놀로지 Moving Pictures POP Advertising System Using Memory Card and Method thereof

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100871351B1 (en) 2006-12-05 2008-12-02 (주) 지테크놀로지 Moving Pictures POP Advertising System Using Memory Card and Method thereof
KR100861707B1 (en) 2006-12-18 2008-10-06 (주) 지테크놀로지 Wireless Moving Pictures POP Advertising System and Method thereof

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