KR20050108869A - Portable multi-media device capable of reproducing advertisement file, advertising method by using the device, system and method for transmitting advertisement file to portable multi-media device - Google Patents

Abstract

The present invention is a portable multimedia device that is equipped with an advertisement file produced by the advertiser to play the advertisement file according to the set advertisement execution conditions, the advertisement method using the portable multimedia device and the advertisement file in consideration of the characteristics of the user as the portable multimedia device It relates to a system and a method for transmitting.

According to an aspect of the present invention, there is provided a portable multimedia device comprising: a key input unit for inputting a key signal for operating the device; A receiver configured to receive a media file or an advertisement file through an input network through an internet network; A data storage unit for storing advertisement file data provided by the device provider and media file data stored by the user; A media file / advertising file player for playing the media file or the advertisement file received through the receiving unit; A guide message generating unit for generating a guide message; An output device for outputting a file reproduced by the media file / advertisement file reproducer and a guide message generated by the guide message generator; And controlling the receiver to control the apparatus as a whole and to check the expiration date and the advertisement use time of the advertisement file during the initial operation of the device and the playback of the media file by the user to play the advertisement file or to receive another new advertisement file. Characterized in that consisting of a control unit.

Description

Portable multimedia device capable of playing an advertisement file, an advertising method using the same, and a system for transmitting the advertisement file to the portable multimedia device, and a method therefor {Portable multi-media device capable of reproducing advertisement file, advertising method by using the device, system and method for transmitting advertisement file to portable multi-media device}

The present invention relates to a portable multimedia device capable of playing an advertisement file, an advertisement method using the same, and a system for transmitting the advertisement file to the portable multimedia device, and more particularly, an advertisement execution condition set by mounting an advertisement file produced by an advertiser. The present invention relates to a portable multimedia device for reproducing an advertisement file, an advertisement method using the portable multimedia device, and a system and method for transmitting an advertisement file in consideration of a user's characteristics.

Advertisements using a variety of mass media are being made to a large number of people with purchasing power as a means to publicize the specific products, types or intangible services produced or developed by each company.

Such mass media include ground media such as newspapers and magazines and over-the-air media such as television and radio broadcasts. Advertisement through off-line mass media, such as the media and over-the-air broadcast media, is designed to unilaterally send advertisement information to an unspecified masses without considering age or hierarchical differentiation or diversification. In the case of a clean advertiser, not only expensive costs are incurred but also inefficiencies that do not satisfy the expectations of the advertisement are intensifying.

In order to overcome the inefficiency in the advertising method through such an off-line mass media, nowadays, a banner advertisement or an advertisement window are used through the homepage of the Internet.

In the case of the banner advertisement, when the target audience actively acts to see the advertisement (ie, visits a web page), it finds a banner that interests the user and clicks on the banner to check the contents of the advertisement. Only by taking action will the advertiser achieve its intended purpose. However, the advertisement method using the banner advertisement is not only a passive advertisement method that requires waiting for the ad target, but also has a problem in that the effect of the banner advertisement has a low clickthrough rate (CPM). .

And, the conventional method using the advertising window is to create an advertising window on the user's terminal and continue to activate it and display as much time as the advertising window is displayed on the user's terminal as cash or electronic money, or When a user clicks on an advertisement, the number of clicks is converted into cash or electronic money to accumulate the user. There is an advantage of inducing users to actively click the advertisement. However, the conventional method using the advertisement window has a problem in that the user does not try to grasp the contents of the advertisement at all, but simply reduces the effect of the advertisement by simply clicking.

Meanwhile, more and more users are receiving multimedia contents from the Internet due to the high speed of the internet communication network, the remarkable growth of the computing technology, and the development of the processing technology of the standardized multimedia contents including the software programming technology.

As multimedia content can be provided through the Internet, a method of distributing advertisement content in a media file itself has recently been proposed. For example, if the user downloads the music of the MP3 file by including the advertisement content in the MP3 file itself and plays it on a device (for example, a multimedia device such as a personal computer or an MP3 player), the user first listens to the advertisement included in the MP3 file. This is how you can listen to music later. Here, the media file herein includes audio, video, text, interactive and various multimedia data files, and includes streaming media files. Streaming media files typically include audio, video, multimedia, text, and interactive data files delivered to the client via the Internet or other network environment, and playback on the client begins before delivery of the entire file is complete. The streaming media file allows the stream to be played as quickly as possible without the user having to wait for the download to complete. Media content varies in almost unlimited ways, including songs, political speeches, news broadcasts, movie trailers, and playable animations.

However, in the method of distributing advertisement content by adding the advertisement content to the media file itself, the user may skip only the advertisement content arbitrarily (currently, a device is provided so that it cannot be skipped when a lot of streams are played). It is difficult to continuously maintain the advertising effect because it can select and store only MP3 files that do not contain ads arbitrarily. In other words, the prior art has a problem in that the step of reprocessing the media file in order to add the advertisement file to the media file.

And, if the size of media file is small, such as song or pop song, it may be an inconvenience or discomfort to users due to too many advertisements when downloading and playing multiple songs on the device. In the case of a media file, if an advertisement is inserted only at the beginning and end, the frequency of advertisement exposure is too low.

The present invention has been proposed to solve the above-described problems, and instead of providing a portable multimedia device to a user for free or low cost, the advertisement file produced by the advertiser is mounted so that the advertisement file is played according to the set advertisement execution condition. Its purpose is to provide a portable multimedia device capable of playing an advertisement file.

Another object of the present invention is to use a portable multimedia device capable of playing an advertisement file to load the advertisement file produced by the advertiser to play the advertisement file according to the set advertisement execution conditions instead of supplying the portable multimedia device to the user for free or low cost The present invention provides an advertising method for actively performing advertising.

It is still another object of the present invention to provide a system for transmitting an advertisement file suitable for a user's characteristics through a network as a portable multimedia device capable of playing an advertisement file.

It is still another object of the present invention to provide a method for transmitting an advertisement file suitable for a user's characteristics through a network as a portable multimedia device capable of playing an advertisement file.

According to a preferred embodiment of the present invention for achieving the above object, a key input unit for inputting a key signal for the operation of the device; A receiving unit which receives the media file and the advertisement file; A data storage unit for storing advertisement file data provided by the device provider and media file data stored by the user; A media file / advertising file player for playing the media file or the advertisement file received through the receiving unit; A guide message generating unit for generating a guide message; An output device for outputting a file reproduced by the media file / advertisement file reproducer and a guide message generated by the guide message generator; And controlling the receiver to control the apparatus as a whole and to check the expiration date and the advertisement use time of the advertisement file during the initial operation of the device and the playback of the media file by the user to play the advertisement file or to receive another new advertisement file. Provided is a portable multimedia device capable of playing an advertisement file, comprising a control unit.

Preferably, the data provided by the device provider in the data storage unit includes an advertisement file storage unit for storing various advertisement files of the device provider; A user / device information storage unit for storing information on a user or a device; An advertisement execution condition storage unit storing various conditions for executing an advertisement; And a program storage unit in which various programs for operating the apparatus are stored.

Also preferably, the various types of files stored by the user in the data storage unit may include music files, video files, news files, language files, and the like.

Also preferably, the data provided by the device provider in the data storage unit may not be arbitrarily modified by the user.

According to another aspect of the invention, when the user turns on the device, the step of querying whether the advertisement file exists, the point of use, frequency of use, expiration date, etc. of the advertisement file; Determining whether an advertisement file exists in the device; If the advertisement file exists, determining whether the advertisement file expiration date has passed; If the advertisement file has passed the expiration date, print a message to update the advertisement file, stop the operation of the device. If the advertisement file does not exist, print the advertisement file download message and stop the device operation. Making a step; There is provided an advertisement method using a portable multimedia device capable of playing an advertisement file, which downloads an advertisement file and other information suitable for a user from the advertisement server and uses the device.

Preferably, if the advertisement file expiration date has not elapsed, determining whether the current time is the execution time of the advertisement file; If it is determined that the current time is the advertisement use time, playing the advertisement file; otherwise, determining whether a play key for playing any media content is input; Thereafter, if an arbitrary file play key is input from the user, determining whether the current time is the execution time of the advertisement file; Playing the file selected by the user immediately if the current point is not the execution point of the advertisement file, and if the current point is the execution point of the advertisement file, playing the file selected by the user after executing the advertisement; .

Also preferably, after the file playback step, determining whether the current time is the execution point of the advertisement file; If the current point is the execution point of the advertisement file, pausing the playback of the media file being played; And playing the advertisement file and continuing to play the paused media file after the advertisement file is finished playing.

Preferably, if the power-off command is keyed after the step of continuing to play the advertisement file, determining whether the current time is the execution point of the advertisement file; Power off if the current time is not the execution point of the advertisement file, and if the current time is the execution time of the advertisement file, playing the advertisement file, and turning off the power after the completion of the advertisement file.

Preferably, if the power-off command is not keyed after the step of continuing to play the advertisement file, determining whether the reproduction of the file is completed; If playback of the corresponding file is completed, selecting the next media content file.

According to another aspect of the present invention, an advertisement server for providing various advertisement files; A media file providing device connected to the advertisement server and configured to provide a media file; A database connected with the advertisement server to communicate with the advertisement server and to store and manage various data information; An advertisement file providing apparatus connected with the advertisement server to provide an advertisement file; A plurality of PCs connected to the advertisement server through an internet network to perform various file download functions; A plurality of portable multimedia devices connected to the plurality of PCs (140-1 ... 140-n) or connected to the Internet network using its own internet connection function to perform advertisement file play and media file play. Provided is a system for transmitting an advertisement file to a portable multimedia device.

Preferably, the ad server comprises a control unit for controlling the connection to the Internet network; A matching unit operating under the control of the control unit to analyze user information provided through the Internet network, and to search for advertisements and media files that match the characteristics of the user; A database manager for controlling the database; The database includes an advertisement file database for storing advertisement file related data; A media file database for storing media file related data; A user / device information database for storing information of the user and the device; And an advertiser / media file provider information database that stores information of the advertiser and the media file provider.

According to still another aspect of the present invention, there is provided a method, comprising: determining whether a user purchases a device and whether the device has an Internet connection function with respect to the purchased device; If the purchased device is a device capable of connecting to the Internet, performing the Internet connection in a manner supported by the device; Thereafter accessing an ad server and performing member registration; Selecting the advertisement file and other information corresponding to the characteristics of the device user after performing the registration step; Thereafter, the selected advertisement file and other information are downloaded to the device; Thereafter, a method of transmitting an advertisement file to a portable multimedia device, comprising the steps of using a device is provided.

Preferably, if the purchased device is a device that does not have an Internet connection function, connecting the device to a computer capable of Internet; Characterized in that proceeds to perform the membership.

Hereinafter, a portable multimedia device capable of reproducing an advertisement file, an advertisement method using the same, a system for transmitting the advertisement file to the portable multimedia device, and a method thereof will be described with reference to the accompanying drawings.

1 is a block diagram of a portable multimedia device capable of playing an advertisement file according to an embodiment of the present invention. As shown in the drawing, the portable multimedia device 100 includes a control unit 28 for controlling the overall apparatus, and the control unit 28. Key input unit 26 for inputting a key signal for operating various functions, and an input terminal receives a media file and an advertisement file (but not limited thereto) through an internet network (not limited thereto) A receiving unit 10 connected to the control unit 28, a data storage unit 15 for storing data to be reproduced under the control of the control unit 28, and a media file received through the receiving unit 10; A media file / advertisement file playback unit 16 for playing an advertisement file, and a guide message generation unit 22 for generating a guide message under the control of the control unit. To the generated alert message is output to the output device (a speaker and a display unit).

In addition, the data storage unit 15 stores the data provided by the device provider, the first storage unit 12 stores the data that can not be modified by the user, and the second storage unit 14 that can store the user modifiable file Can be configured. Of course, it is not limited to this.

Reference numeral 18 and reference numeral 20 denote a display unit and a speaker as an output device for outputting a file reproduced by the media file / advertising file reproducing unit 16.

The input terminal mentioned in the above embodiment is an input terminal connected to a removable disk in a PC when the device itself does not have an Internet connection function, and in this case, a file downloaded from the Internet is directly stored in the storage of the device using the Internet connection function of the PC. Alternatively, you can store files from your PC's storage device into the device's storage (of course, it's an input that receives data files directly through the Internet. If your device has an Internet connection, you can go directly to the Internet without going through your PC.) Connected).

FIG. 2 is an internal configuration diagram of the first storage unit shown in FIG. 1. As shown in FIG. 1, the first storage unit 12 includes an advertisement file storage unit 12a in which various advertisement files are stored, and a user or device. User / device information storage unit 12b for storing information about, an advertisement execution condition storage unit 12c for storing various conditions for executing an advertisement, and a program storage unit for storing various programs for operating the device ( 12d).

3 is an internal configuration diagram of the second storage unit shown in FIG. 1, and as shown in FIG. 1, the second storage unit 14 may include, for example, a music file 14a, a video file 14b, and a news file ( 14c) Other language files 14n and the like are stored.

4A and 4B are flowcharts illustrating an advertisement method using a portable multimedia device capable of playing an advertisement file according to an embodiment of the present invention. As shown in FIG. 4, when the user turns on the device, the advertisement file exists. Whether or not (the existence of the advertisement file), the point of use of the advertisement file, the frequency of use, the expiration date and so on (S10).

After step S10, it is determined whether an advertisement file exists in the device (S12). In step S12, if the advertisement file does not exist, the advertisement file download guide message is output (S24), and the operation of the device is stopped (S18). In addition, if the advertisement file exists, it is determined whether the advertisement file expiration date has elapsed (S14).

After the step S14, if the expiration date of the advertisement file has elapsed, a guide message for updating the advertisement file is output (S16), and the operation of the device is stopped (S18).

On the other hand, in the present embodiment has been described that the operation of the device is completely stopped when the expiration date of the advertisement file has elapsed, it is also possible to consider a method of limiting the use instead of the step S18.

After the step S18, the advertisement file and other information suitable for the user are downloaded from the advertisement server (S20). The user then uses the device (S22).

On the other hand, in step S14, if the advertisement file expiration date has not elapsed, it is determined whether the present time is the advertisement use time (S26). If the current point is determined as the time of use of the advertisement, the advertisement file is played, otherwise proceeds to a later step. That is, it is determined whether a play key for playing any media content is input from the user (S28).

In the above step S28, if the play key is input (but not limited to this, even if the play key is not input, the power may be checked if the advertisement is output when the power is turned on and the play may be performed immediately). Determine (S30). Thereafter, in the step S30, if the current point is not the execution point of the advertisement file, the file is immediately played (S34). If the current point is the execution point of the advertisement file, the advertisement is executed (S32), and then the corresponding file is played. (S34).

After step S34, the same step as step S30 is performed again, that is, it is determined whether the present time is the execution point of the advertisement file (S36). Subsequently, in the step S36, if the current point is not the execution point of the advertisement file, playback of the file is continued (S34). If the current point is the execution point of the advertisement file, the playback of the media file being played is paused (S38). . Thereafter, the advertisement file is played (S40), and the play of the paused media file after the completion of playing the advertisement file is continued (S42).

After step S42, it is determined whether a power off command is input (S44). As a result of the determination in step S44, when the power-off command is keyed, the same steps as in steps S30 and S36 are performed again, that is, it is determined whether the present time is the execution time of the advertisement file (S46). Thereafter, in step S46, the power is turned off if the current point is not the execution point of the advertisement file. If the current point is the execution point of the advertisement file, the power is played (S48), and the power is turned off after the reproduction of the advertisement file is completed.

On the other hand, if the power-off command is not keyed in step S44, it is determined whether the corresponding file has been played (S50), and if it is completed, the next execution file is selected (S60).

If the reproduction of the file is not completed in step S50, the process proceeds to step S34 or below to perform a subsequent process (ie, performs S36).

5A is a configuration diagram of an advertisement file transmission system to a portable multimedia device capable of playing advertisement files according to an embodiment of the present invention. As shown in FIG. 5A, an advertisement server 120 for providing various advertisements and the advertisement server ( A media file providing apparatus 100 for providing a media file in connection with 120 and a database 160 connected with the advertisement server 120 to communicate with the advertisement server 120 and store and manage various data information. And an advertisement file providing apparatus 110 connected to the advertisement server 120 to provide an advertisement file, and connected to the advertisement server 120 and the internet network 130 to perform various file download functions. A plurality of PCs (140-1, ..., 140-n) for, and the plurality of PCs (140-1 ... 140-n) is connected to the advertisement file playback function and media file playback function of the present invention A number of portable multimedia devices for performing 150 -1, ..., 150-n).

FIG. 5B is a block diagram of a system for transmitting an advertisement file to a portable multimedia device capable of playing an advertisement file according to an embodiment of the present invention. In FIG. 5A, all other configurations are the same, but a program capable of directly connecting to the Internet without passing through a PC is installed. A portable multimedia device is directly connected to an advertisement server through the Internet.

6 is a diagram illustrating an internal configuration of the advertisement server and the database shown in FIGS. 5A and 5B. As shown in FIG. 6, the advertisement server 120 may include a controller 190 for controlling a connection with the Internet network 130. The matching unit 180 operating under the control of the controller 190-analyzes the user information provided through the Internet network, searches for advertisements and media files according to the characteristics of the user, as well as a lot of device sponsorship or other It is composed of a database management unit 170 for controlling the database 160 to search for the advertiser / media file provider that provides a lot of free files and preferentially matching with the user.

The database 160 includes an advertisement file database 160a that stores advertisement file related data (keywords, advertiser information of the corresponding advertisement, advertisement file control information data, etc.), and media file related data (title, genre, singer, corresponding media file). Media file database 160b for storing provider information, etc., user / device information database 160c for storing user and device information, and advertiser / media file provider information database for storing information of advertisers and media file providers ( 160d).

In more detail, the user / device information database 160c storing information of the user and the device may store data about a user's gender, age, hobby, favorite music, movies, etc., and the advertiser and the media file. The advertiser / media file provider information database 160d that stores the provider information may store advertiser / media file provider information sponsored to distribute the device of the present invention.

7 is a flowchart illustrating a method of transmitting an advertisement file to a portable multimedia device capable of playing the advertisement file according to an embodiment of the present invention.

As shown in the figure, the user purchases a device, and then determines whether the device is equipped with an Internet connection function with respect to the purchased device (S100). If the purchased device is a device capable of connecting to the Internet, the device performs the Internet connection in a supported manner (S120). After that, access to the ad server (S140). After the registration step is performed (S200).

On the other hand, if the purchased device is a device that does not have the Internet connection function in step S100 is connected to the computer that is capable of Internet (S160). After that, access to the advertising server (S140), and performs the subsequent steps (membership registration step, S200).

On the other hand, after performing the registration step, and selects the advertisement file and other information that meets the characteristics of the device user (S220). (Select from those provided by the matching unit) After that the selected advertisement file and other information is downloaded to the device (S240). After that, the device is used.

On the other hand, although not shown, according to another embodiment of the present invention, by installing a timer (not shown) in the playback device to check the media file playback time to advertise every predetermined time (for example, every two or three minutes) You can set the file to play.

As described in detail above, according to the present invention, a portable multimedia device capable of playing an advertisement file expands its advertisement efficiency by distributing a device equipped with such an advertisement function, and a consumer receives a device at a low price or free of charge. Economic effect can be obtained.

In addition, according to the present invention, since the user separately downloads the advertisement file and is stored and executed in the device separately from the media file, the prior art omits the step of reprocessing the media file necessary for adding the advertisement file to the media file. There is an effect that saves storage space because there is no advertising file as many as the number of media files. In addition, there is an effect that duplicate advertisement files are not stored.

In addition, according to the present invention, since it is possible to embed several advertisement files, the advertiser may be multiple, and according to the contribution of the device distribution sponsorship of the advertiser, more specific advertisement files may be executed. It can be effected.

In addition, according to the present invention, unlike the prior art, the advertisement file update period is set to force the advertisement file updater so that users are properly exposed to the new advertisement.

In addition, according to the present invention there is an effect that can be updated considering the characteristics of the user in the process of updating the advertisement file. That is, according to the present invention, when the user's basic information is embedded in the device, and the user accesses the advertisement server through the Internet, the user can continuously select the user-specific advertisement files by using the user's built-in information. It has the effect of serving files.

On the other hand, the present invention is not limited only to the above-described embodiment, but can be modified and modified within the scope not departing from the gist of the present invention, the technical idea to which such modifications and variations are also applied to the claims Must see

1 is a block diagram of a portable multimedia device capable of playing an advertisement file according to an embodiment of the present invention;

FIG. 2 is an internal configuration diagram of the first storage unit illustrated in FIG. 1;

3 is an internal configuration diagram of a second storage unit shown in FIG. 1;

4A and 4B are flowcharts illustrating an advertisement method using a portable multimedia device capable of playing an advertisement file according to an embodiment of the present invention;

5A is a block diagram of an advertisement file transmission system of a portable multimedia device capable of playing advertisement files according to an embodiment of the present invention;

5b is a configuration diagram of an advertisement file transmission system of a portable multimedia device connected directly to the Internet without passing through a PC;

6 is an internal configuration diagram of an advertisement server and a database shown in FIGS. 5A and 5B;

7 is a flowchart illustrating a method of transmitting an advertisement file to a portable multimedia device capable of playing advertisement files according to an embodiment of the present invention.

          * Description of the symbols for the main parts of the drawings *

10: receiving unit 12: first storage unit

12a: advertising file storage unit 12b: user / device information storage unit

12c: advertisement execution condition storage unit 12d: program storage unit

14: second storage unit 15: data storage unit

16: media file / advertisement file playback unit 22: guide message generation unit

26: key input unit 28: control unit

100: media file providing device

130: internet network 120: ad server

160: database 140-1, ..., 140-n: PC

150-1, ..., 150-n: portable multimedia device

Claims (14)

A key input unit for inputting a key signal for operating the device; A receiving unit which receives the media file and the advertisement file; A data storage unit for storing advertisement file data provided by the device provider and media file data stored by the user; A media file / advertising file player for playing the media file or the advertisement file received through the receiving unit; A guide message generating unit for generating a guide message; An output device for outputting a file reproduced by the media file / advertisement file reproducer and a guide message generated by the guide message generator; And And controlling the receiving unit to control the apparatus as a whole and to check the expiration date and the advertisement use time of the advertisement file during the initial operation of the device and the playback of the media file by the user to play the advertisement file or to receive another new advertisement file. A portable multimedia device capable of playing an advertisement file, characterized in that the control unit. The apparatus of claim 1, wherein the data provided by the device provider comprises: an advertisement related file storage unit storing various advertisement related data files of the device provider; A user / device information storage unit for storing information on a user or a device; An advertisement execution condition storage unit storing various conditions for executing an advertisement; And a program storage unit storing various programs for operating the device. The portable multimedia apparatus of claim 1, wherein the various types of files stored by the user in the data storage unit include a music file, a video file, a news file, a language file, and the like. The portable multimedia device according to any one of claims 1 to 3, wherein the data provided by the device provider in the data storage unit cannot be arbitrarily modified by the user. When the user turns on the device, checking whether the advertisement file exists, when to use the advertisement file, the frequency of use, the expiration date, etc .; Determining whether an advertisement file exists in the device; If the advertisement file exists, determining whether the advertisement file expiration date has passed; If the advertisement file has expired, print a message to update the advertisement file, stop the operation of the device. If the advertisement file does not exist, print the message to download the advertisement file and stop the device operation. Making a step; Advertisement method using a portable multimedia device capable of playing the advertisement file, characterized in that for downloading the advertisement file and other information suitable for the user from the advertisement server. 6. The method of claim 5, further comprising: determining whether the current time is the execution time of the advertisement file if the advertisement file expiration date has not elapsed; If it is determined that the current time is the advertisement use time, playing the advertisement file; otherwise, determining whether a play key for playing any media content is input; Thereafter, if an arbitrary file play key is input from the user, determining whether the current time is the execution time of the advertisement file; Playing the file selected by the user immediately if the current point is not the execution point of the advertisement file, and if the current point is the execution point of the advertisement file, playing the file selected by the user after executing the advertisement; Advertising method using a portable multimedia device that can play the advertisement file. 7. The method of claim 6, further comprising: determining whether a current point in time is an advertisement file after the file playback step; If the current point is the execution point of the advertisement file, pausing the playback of the media file being played; And playing the advertisement file, and continuing to play the paused media file after completion of playing the advertisement file. 8. The method of claim 7, further comprising the steps of: determining whether the current time is the execution time of the advertisement file when a power-off command is keyed after continuing to play the advertisement file; If the current time is not the execution point of the advertisement file, the power is turned off, and if the current time is the execution point of the advertisement file, the advertisement file comprising the steps of: playing the advertisement file, and turning off the power after the completion of playing the advertisement file. Advertising method using a playable portable multimedia device. 8. The method of claim 7, further comprising the steps of: determining whether playback of the corresponding file is completed when a power-off command is not keyed after continuing to play the advertisement file; If the file is played, selecting the next media content file; advertising method using a portable multimedia device capable of playing an advertising file, characterized in that consisting of. An advertisement server providing various advertisement files; A media file providing device connected to the advertisement server and configured to provide a media file; A database connected with the advertisement server to communicate with the advertisement server and to store and manage various data information; An advertisement file providing device connected to the advertisement server and configured to provide an advertisement file; A plurality of PCs connected to the advertisement server through an internet network to perform various file download functions; Connected to the plurality of PCs (140-1 ... 140-n) and the advertisement file to the portable multimedia device, characterized in that composed of a plurality of portable multimedia device for performing the advertisement file playback function and media file playback function Transmission system. 11. The apparatus of claim 10, wherein the advertisement server comprises: a control unit controlling a connection with an internet network; A matching unit operating under the control of the control unit to analyze user information provided through the Internet network, and to search for advertisements and media files that match the characteristics of the user; A database manager for controlling the database; The database may include an advertisement related file database storing advertisement related files; A media related file database for storing media related files; A user / device information database for storing information of the user and the device; And an advertiser / media file provider information database storing information of an advertiser and a media file provider. Determining whether the user purchases the device, and whether the device has an internet connection function with respect to the purchased device; If the purchased device is a device capable of connecting to the Internet, performing the Internet connection in a manner supported by the device; Thereafter accessing an ad server and performing member registration; Selecting the advertisement file and other information corresponding to the characteristics of the device user after performing the registration step; Thereafter, the selected advertisement file and other information are downloaded to the device; Thereafter, using the device comprises a step of transmitting the advertisement file to the portable multimedia device. The method of claim 12, further comprising: if the purchased device is a device that does not have an Internet connection function, connecting the device to a computer capable of internet access; A method for transmitting an advertisement file to a portable multimedia device, characterized in that the step of performing a subscription. An advertisement server providing various advertisement files; A media file providing device connected to the advertisement server and configured to provide a media file; A database connected with the advertisement server to communicate with the advertisement server and to store and manage various data information; An advertisement file providing device connected to the advertisement server and configured to provide an advertisement file; A system for transmitting an advertisement file to a portable multimedia device, comprising a plurality of portable multimedia devices connected to an internet network using the advertisement server and its own internet connection function to perform an advertisement file play function and a media file play function. .