KR20050066510A - Telecommunicarion service method and apparatus in which advertisement is combined with event message - Google Patents

Abstract

The present invention relates to a communication service method and an apparatus in which an event and an advertisement are combined, and when registering an event and an advertisement in a server and receiving a message related to event participation from a communication terminal, a response message and a registered message corresponding to the participation event are registered. It provides a communication service combining events and advertisements by combining the contents related to the selected advertisement among the advertisements and transmitting them to the communication terminal.

Description

Telecommunicarion service method and apparatus in which advertisement is combined with event message}

The present invention relates to a communication service method and apparatus in which an event is combined with an advertisement, and more particularly, to a communication service for displaying an advertisement together with an event-related response message to a communication terminal of a user who participated in an event.

Conventionally, events (for example, quiz, fundraising, music ranking participation, etc.) are provided through television, radio, newspaper, and the user can participate in the event by sending a phone number or short message using a communication terminal. do. Participation in such an event incurs a cost burden of sending and receiving messages.

The technical problem to be achieved by the present invention is to provide a communication service method and apparatus that combines the event and the advertisement so that the user of the communication terminal does not directly pay for the event proceeding using the communication terminal.

In order to achieve the above technical problem, a communication service apparatus in which an event and an advertisement are combined, includes: an event server for providing an event content; An MO server for registering an event from an event server and receiving a message transmitted from a communication terminal to a unique reception number corresponding to the event to generate event participation information; Advertiser server for providing advertising content; And MT that receives an advertisement from the advertiser server, receives event participation information from the MO server, combines a response message corresponding to the participation event and contents related to a selected advertisement among the registered advertisements, and transmits the combined message to the communication terminal. Server; includes.

In order to achieve the above technical problem, a communication service apparatus in which an event and an advertisement are combined, includes: an event database for storing event contents; An advertising database for providing advertising content; An event management unit configured to manage event participation information by receiving a message transmitted to a unique reception number corresponding to the event in a communication terminal; And an advertisement management unit which receives the event participation information, combines a response message corresponding to the participation event and contents related to the selected advertisement among the registered advertisements, and transmits the combined information to the communication terminal.

Communication service method combined with the event and the advertisement according to the present invention for achieving the above technical problem, registering an event from the event server to the MO server, and registering the advertisement from the advertiser server to the MT server; Participating in an event by transmitting a message to a unique reception number corresponding to the event in a communication terminal; Transmitting event participation information of the communication terminal from the MO server to the MT server; And combining, by the MT server, a response message corresponding to the participation event and the contents related to the selected advertisement among the registered advertisements and transmitting the combined contents to the communication terminal.

According to an aspect of the present invention, there is provided a communication service method in which an event and an advertisement are combined, including: registering an event and an advertisement; Receiving a message related to the event participation from a communication terminal; And combining the response message corresponding to the participation event and the content related to the selected advertisement among the registered advertisements and transmitting the combined message to the communication terminal.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 shows an overall configuration diagram of a communication service system according to an embodiment of the present invention. According to the present invention, after registering an event and an advertisement in a server and receiving a message related to event participation from a communication terminal, a response message corresponding to a participation event and contents related to a selected advertisement among registered advertisements are combined to a communication terminal. Provides communication service that combines event and advertisement by transmitting.

The event company includes an event company server 15 for providing event contents, and the advertisement company includes an advertiser server 14 for providing advertisement contents. The MO server 13 receives the event registered from the event company server 15 and receives the message transmitted from the communication terminal 11 to the unique reception number corresponding to the event to generate event participation information.

The MT server 14 receives the advertisement from the advertiser server 14, receives the event participation information from the MO server 13, and communicates by combining the response message corresponding to the participation event and the contents related to the selected advertisement among the registered advertisements. Transfer to the terminal (11).

The communication terminal 11 of the user participates in an event found through the medium 16 and transmits a short message or the like related to the event event to the MO server 13 through the exchange 12. In addition, the communication terminal 11 receives a response message for participation in the event from the MT server 14 through the exchange 12, and the response message includes predetermined advertisement contents.

The MO server 13 shown in FIG. 1 corresponds to an event management unit that receives a message transmitted to a unique reception number corresponding to an event from the communication terminal 11 and manages event participation information. The MT server 14 corresponds to an MO. Corresponds to the advertisement management unit that receives the event participation information from the server 13 and combines the response message and the predetermined advertising content corresponding to the participation event to the communication terminal (11). The MO server 13 and the MT server 14 may be implemented as separate server devices to be operated by separate operators or may be implemented by being integrated into one server device.

The MO server 13 shown in FIG. 1 has an event database 18 for storing the event contents received from the event company server 15, and a participant database 19 for storing information about the users who participated in the event. . The MT server 14 also includes an advertisement database 20 that provides advertisement contents.

FIG. 2A is a type of data stored in the event database 18. The event registration information includes an event company name, an event content, a unique reception number, and a response message. Here, the response message may include text, a still image (avatar, logo, etc.) and / or a video.

FIG. 2B is a type of data stored in the participant database 19. The event participation information includes a phone number of a participant communication terminal, a unique reception number of a participant event, the content of a short message and / or a message occurrence time and arrival time. do.

FIG. 2C is a type of data stored in the advertisement database 20. The advertisement registration information includes an advertiser, advertisement contents, and contract contents, and the advertisement contents may include text, still images, video, and / or audio information. The contract contents may include an advertisement period and / or a number of times.

3 is a flowchart illustrating a method of providing a communication service method in which an event and an advertisement are combined using the system shown in FIG. 1.

First, an event is registered from an event company server to a MO server, and an advertisement is registered from an advertiser server to an MT server (31). The MO server exposes the content of the registered event to the medium with a unique reception number to induce the user to participate in the event (32). When the communication terminal participates in the event by transmitting a short message to a unique reception number corresponding to the event (33), the event participation information of the communication terminal is transmitted from the MO server to the MT server (34). The MT server combines the response message corresponding to the participation event and the contents related to the selected advertisement among the registered advertisements and transmits the combined message to the communication terminal participating in the event (35).

When an event service provider (broadcast, radio, web, etc.) registers an event service on a web or offline, it can receive an SMS with a unique number (200-xxxx) assigned to each event through the MO server (WAP server). do. The MO server receives the data shown in Table 1 below with respect to the unique number 200-xxxx, and checks the phone number of the user communication terminal and the text phrase of the SMS from the received data.

Mobile Phone Number SMS contents Occurrence time Arrival time 018-523-xxxx Brother ~~! I love you. 12:30:11 12:30:50 011-235-xxxx When is the next broadcast time 13:20:30 13:20:45 010-369-xxxx Cartoons are fun 11:10:13 11:11:10

In case of MT server, data related to advertisement of advertisement subscribers (advertisement text, image, video, contract period and number of contracts) are stored, and participants 'data is received from MO server and SMS is transmitted to participants' communication terminal.

Table 2 below shows an example of data that the MT server receives from the MO server, and Table 3 shows an example of data stored in the advertisement database of the MT server.

Mobile Phone Number Service number 018-523-xxxx 200-0123 011-235-xxxx 200-3424 010-369-xxxx 200-0123

Advertiser Ad content Number of transfers The remaining number Membership period LG We will learn from your common sense. 521 15419 60 Samsung Digital Life 1234 766 120 Haechandle Korean taste 2564 12423 500

According to an exemplary embodiment of the present invention, when an event company registers an event with a MO server, an advertisement of an advertiser is exposed when sending a response message for participating in an event to a person who participated in the event, and a fee (advertisement revenue) for the advertisement is transmitted and received. Except for the carrier charges associated with this service, the event organizer and MT service provider can distribute it at a certain rate. By doing so, event participants can join the event for free or at a low cost, and advertisers can also be more effective in advertising.

4 is a diagram illustrating a specific example of a communication service according to the present invention. In FIG. 4, a quiz program, fundraising to help disadvantaged neighbors, and participation in popular songs are illustrated as an event. When the user connects the communication with a unique number corresponding to each event and inputs data according to the method provided in the event message, the communication terminal provides a specific advertisement content together with a response message about the event. Even if the advertisement content is video or voice, not text, it can be properly combined with the response message to be played in the communication terminal.

On the other hand, while transmitting a response message to the communication terminal can provide an environment that can provide a web page that can be connected wirelessly in connection with the event or provide a communication service related to other events, the user can provide an environment provided by the communication terminal Direct communication service can be used.

Events to which the present invention can be applied include not only those related to broadcasting (e.g. quizzes, donations, participation in music rankings, etc.) but also downloading services of Internet contents (e.g., sending mail, downloading characters or ringtones), phone to It includes a response mail service for web servers.

The invention can also be embodied as computer readable code on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like, which are also implemented in the form of a carrier wave (for example, transmission over the Internet). It also includes. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

The best embodiments have been disclosed in the drawings and specification above. Although specific terms have been used herein, they are used only for the purpose of describing the present invention and are not used to limit the scope of the present invention as defined in the meaning or claims. Therefore, those skilled in the art will understand that various modifications and equivalent other embodiments are possible from this. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

As described above, the present invention transfers the SMS cost to the company using the MT advertising service by sending advertising text and image video using MT, which is a customer identification procedure of the MO service, through the MO service, which is a Mobile to Web service. MO service can be provided to customers free of charge. Currently, most of the customers of the MO service are teenagers or children, and are serving a layer that does not have a concept of mobile phone cost, which is a significant problem in terms of cost. This problem can be solved because the consumer does not pay directly.

1 shows an overall configuration diagram of a communication service system according to an embodiment of the present invention.

FIG. 2A shows an event database, FIG. 2B shows a participant database, and FIG. 2C shows types of data stored in an advertisement database.

3 is a flowchart illustrating a method of providing a communication service method in which an event and an advertisement are combined.

Claims (8)

Registering an event from the event server to the MO server and registering an advertisement from the advertiser server to the MT server; Participating in an event by transmitting a message to a unique reception number corresponding to the event in a communication terminal; Transmitting event participation information of the communication terminal from the MO server to the MT server; And The MT server combines the response message corresponding to the participation event and the content related to the selected advertisement among the registered advertisements and transmitting the combined content to the communication terminal; Way. The communication service method of claim 1, wherein the event registration information includes an event company name, an event content, a unique reception number, and a response message. The communication service method of claim 1, wherein the advertisement registration information includes an advertiser, advertisement contents, and contract contents. The method of claim 1, wherein the event participation information includes a telephone number of a communication terminal, a unique reception number of a participation event, and a content of a message. An event server providing event contents; An MO server for registering an event from an event server and receiving a message transmitted from a communication terminal to a unique reception number corresponding to the event to generate event participation information; Advertiser server for providing advertising content; And The MT server receives an advertisement from the advertiser server, receives event participation information from the MO server, combines the response message corresponding to the participation event and the contents related to the selected advertisement among the registered advertisements, and transmits the information to the communication terminal. Communication service device that combines the event and advertising, comprising a. An event database for storing event contents; An advertising database for providing advertising content; An event management unit configured to manage event participation information by receiving a message transmitted to a unique reception number corresponding to the event in a communication terminal; And The event and the advertisement is combined with a response message, characterized in that for receiving the event participation information and the content associated with the selected advertisement of the registered advertisement and the registered advertisements to send to the communication terminal combined Communication service device. Registering an event and an advertisement; Receiving a message related to the event participation from a communication terminal; And And combining the response message corresponding to the participation event and the contents related to the selected advertisement among the registered advertisements and transmitting the combined contents to the communication terminal. A computer-readable recording medium having recorded thereon a program for executing the method of claim 1 or 7 on a computer.