KR20050053268A - Method for practicing of lottery coupon using mobile communication terminal - Google Patents

Abstract

The present invention provides a lottery-type electronic coupon operating method using a mobile terminal. According to the present invention, the coupon management system issues a lottery-type electronic coupon at the request of a member company or an e-commerce management company and posts it electronically to an electronic coupon distribution office. The user connects to the electronic coupon distribution office and reserves the use of the electronic coupon, and is issued an electronic coupon to his mobile terminal. In addition, the user requests confirmation of whether to win the lottery ticket for the electronic coupon before paying for the purchase price of the product in the member company's store or the shopping mall of the electronic commerce operating company. Then, the coupon management system inquires the electronic coupon issuance history of the member company or the e-commerce management company and informs whether or not the electronic coupon lottery winning. In the case of winning the electronic coupon lottery, the user may receive a discount on the price of the product purchase price, receive a free prize, or receive a point proportional to the price of the product purchase price.

Description

Operation method of lottery type electronic coupon using mobile terminal {METHOD FOR PRACTICING OF LOTTERY COUPON USING MOBILE COMMUNICATION TERMINAL}

The present invention relates to a method for issuing and operating an electronic coupon, and more particularly, to electronically issue an electronic coupon having a lottery function using a mobile terminal, and to reduce the price of a product by probabilistic lottery when using the electronic coupon. How to provide users with the benefits of / get a prize / get points.

A coupon is a kind of token that guarantees the holder of the benefits such as a discount on the price of the product (which includes intangible services). Coupons are usually distributed in the form of paper, and if you present a coupon when you trade a product at a coupon issuing company, you can get a discount or some free items. Such coupon marketing is used by most operators as part of a marketing policy for attracting customers, and in particular, it is becoming an indispensable business element in the catering industry.

However, since the conventional coupons are mostly given to customers only fixed benefits indicated on the coupons, and the benefits are very small compared to the purchase price of the coupons, the limit that does not cause the coupon users to have great interest in using the coupons. There is.

In addition, the benefits provided by conventional coupons are most often conditional benefits. Therefore, if the user does not provide a certain amount of profit to the coupon issuing company through the purchase of the product, the coupon is not given to the user. For example, collecting 10 coupons provides a specific product or service, offers only a certain product or service for free if you buy more than 50,000 won, or discounts are applied only if you purchase a specific product. .

In addition, conventional coupons are generally distributed randomly. Therefore, the operator who issued the coupon cannot know exactly how much the coupon is issued to the customer, and thus, there is a limit in that the customer relationship management (CRM) or target marketing cannot be performed in the marketing process using the coupon. And coupons printed and distributed on paper is also a problem that is not easy to store and handle.

On the other hand, in recent years, as wired / wireless Internet services have spread and spread all over the country, coupons have been issued and used online. Accordingly, users can easily select and use coupons through the Internet using a PC in the home. Most of these modern types of coupons are downloaded from the Internet using a PC and printed on paper with a printer. However, the coupon distributed through the Internet is only a method of issuing the coupon is electronic, and eventually printed and used on the paper has a variety of problems with the conventional paper coupon as it is.

Although not popularized, in recent years, with the evolution of mobile terminals, an electronic coupon stored in a mobile terminal is presented and carried by an electronic coupon. As a representative example, a barcode coupon is issued in the form of a mobile barcode through wireless internet, stored in a mobile terminal, and used in a timely manner.

The coupon service does not need to print a coupon on a paper, there is an advantage that can obtain customer data for customer relationship management (CRM) or target marketing in the process of issuing the coupon. However, barcode coupons have small and fixed benefits like conventional paper coupons, which do not cause much interest to coupon users, and the benefits provided through coupons are mostly conditional benefits. There is still a limit that benefits will not be given unless it is brought to us.

Meanwhile, the conventional coupon may be produced by a business operator who wants to do coupon marketing or by issuing a coupon to a coupon issuing agency. However, the former method is a little too difficult for a small business to adopt, and the latter method has a complicated problem of requesting a coupon issuance and a fee must be paid in the process of requesting a coupon issuance, thus the operator has no economic burden. .

Therefore, there is an urgent need for a new coupon operation method that makes it possible to conveniently issue and distribute coupons in addition to the various functions of the traditional coupons and the electronicization of the publication media.

The present invention has been made to solve the above-mentioned problems of the prior art, firstly. The electronic form of coupons can be customized and customized. By issuing a coupon to a mobile terminal, if the coupon user has a mobile terminal, the coupon can be conveniently used in a timely manner, and thirdly. By providing a lottery function to the coupon to immediately check whether the prize in the purchase process to provide a new lottery-type electronic coupon operating method, which provides the benefits of discounts, prizes or points provided in proportion to the product price.

In the lottery-type electronic coupon operating method using a mobile terminal according to an aspect of the present invention for achieving the technical problem, a coupon management system that can be linked to the member company terminal and the user terminal through the information communication network users of the lottery-type electronic coupon of the member A method of distributing an electronic coupon from a member company's terminal, probable winning conditions, and a lottery, by distributing it to a mobile terminal of the terminal and providing a user with a pre-assigned benefit to the electronic coupon by using a probabilistic winning. Issuing electronic coupon issuance application information including the benefits according to issuing a lottery-type electronic coupon with an identification code and posting it electronically to the electronic coupon distribution station that users can access through the information communication network; (b) receiving an application for issuing a predetermined lottery-type electronic coupon from a user terminal accessing the electronic coupon distribution office and transmitting the lottery-type electronic coupon to a user's mobile terminal through a mobile communication company system; (c) receiving the identification code of the lottery-type electronic coupon presented by the user from the member terminal as the lottery-type electronic coupon is presented upon payment of the purchase price of the product at the member company store by the user; And (d) querying the electronic coupon issuance history of the member company using the lottery-type electronic coupon identification code, and transmitting the winning or not-assigned benefit information to the member terminal, so that the benefit can be applied to the purchase price of the product. Characterized in that it comprises a.

According to the present invention, in step (c), the mobile terminal number of the user may be further input to enhance security. In this case, the coupon management system, after the step (b) proceeds to the electronic coupon issuance history including the electronic coupon identification code and the mobile terminal number, and the electronic before proceeding to the step (d) It is preferable to further verify the authenticity of the electronic coupon identification code and the mobile terminal number by inquiring the coupon identification code issuance details.

According to another aspect of the present invention, there is provided a method for operating a lottery-type electronic coupon using a mobile terminal, wherein a coupon operation system that can be linked to a member company terminal and a user terminal through an information communication network uses a lottery-type electronic coupon of a member company. A method of distributing an electronic coupon from a member company's terminal, probable winning conditions, and a lottery, by distributing it to a mobile terminal of the terminal and providing a user with a pre-assigned benefit to the electronic coupon by using a probabilistic winning. Issuing electronic coupon issuance application information including the benefits according to issuing a lottery-type electronic coupon with an identification code and posting it electronically to the electronic coupon distribution station that users can access through the information communication network; (b) receiving a reservation request for the use of the lottery-type electronic coupon from a user connected to the electronic coupon distribution office, and distinguishing and using the reserved electronic coupon by a user identification code and an identification code of a member company that issued the electronic coupon to make a database; ; (c) receiving a user identification code provided by the user and a member company identification code from the member company terminal when the user pays for a transaction of a product at a member company store by the user; And (d) using the user identification code and the member company identification code, look up the electronic coupon details for which the user applied for a reservation for use, and check whether there is an electronic coupon issued by the member company with which the user is currently trading. Querying the entire issuance history and transmitting the winning or non-allocated winning benefit information to the member company terminal, so that the benefit can be applied to the purchase price of the product.

In the present invention, the benefit is a discount on the price of the goods traded in the member company stores, the electronic coupon issuance application information may include the number of electronic coupons issued by the number of discounts and the discount amount of the purchase price of the electronic coupon and the product price have.

In the present invention, the benefit is a free offer of prizes provided in the member company stores, the electronic coupon issuance application information may include the number of electronic coupons for each of the prizes and the number of coupons issued in the member company stores.

In the present invention, the benefit is a point that is proportional to the price of the product traded in the member company store and can be used like cash in the member company store, the electronic coupon issuance application information is the number of coupons issued and the payment rate of the point (product The number of electronic coupons).

The lottery-type electronic coupon operating method using a mobile terminal according to another aspect of the present invention for achieving the above technical problem, the lottery-type issued by the e-commerce management company is a coupon operating system that can be linked to the e-commerce server through the information communication network A method of distributing an electronic coupon to a user's mobile terminal and providing a user with a pre-assigned benefit to the electronic coupon through a probabilistic winning of the electronic coupon in an electronic payment process performed in a shopping mall provided by the electronic commerce server. a) receives the electronic coupon issuance application information including the number of issuance of the electronic coupon, the probabilistic winning conditions and the benefits of the lottery from the shopping mall operator's terminal, and issues a lottery-type electronic coupon with an identification code and the users Post it electronically to an electronic coupon distribution center that can be accessed through the network. The step; (b) receiving an application for issuing a predetermined lottery-type electronic coupon from a user terminal accessing the electronic coupon distribution office and transmitting the lottery-type electronic coupon to a user's mobile terminal through a mobile communication company system; (c) receiving an identification code of the electronic coupon from the user terminal through the electronic commerce server according to the user's request for using the electronic coupon before proceeding with electronic payment for the purchase target product selected by the user in the shopping mall; And (d) querying the electronic coupon issuance history of the electronic commerce operating company with the lottery-type electronic coupon identification code, and transmitting the winning or not and the previously allocated winning benefit information to the user terminal through the electronic commerce server. The benefit is a point payment proportional to a discount on the purchase price of the product, a free offer of the prize or a purchase price of the product, and if the benefit is a discount or a point payment on the purchase price of the product, the e-commerce server may determine the purchase price of the product selected by the user. Characterized in that the request to the user electronic payment for the amount in consideration of the discount amount according to the application of the benefit.

According to the present invention, in step (c), the mobile terminal number of the user may be further input to enhance security. In this case, the coupon management system, after the step (b) proceeds to the electronic coupon issuance history including the electronic coupon identification code and the mobile terminal number, and the electronic before proceeding to the step (d) It is preferable to further verify the authenticity of the electronic coupon identification code and the mobile terminal number by inquiring the coupon issuance details.

The lottery-type electronic coupon operating method using a mobile terminal according to another aspect of the present invention for achieving the above technical problem, the lottery-type issued by the e-commerce management company is a coupon operating system that can be linked to the e-commerce server through the information communication network A method of distributing an electronic coupon to a user's mobile terminal and providing a user with a pre-assigned benefit to the electronic coupon through a probabilistic winning of the electronic coupon in an electronic payment process performed in a shopping mall provided by the electronic commerce server. a) receives the electronic coupon issuance application information including the number of issuance of the electronic coupon, the probabilistic winning conditions and the benefits of the lottery from the shopping mall operator's terminal, and issues a lottery-type electronic coupon with an identification code and the users Post it electronically to an electronic coupon distribution center that can be accessed through the network. The step; (b) receiving a reservation request for the use of the lottery-type electronic coupon from a user connected to the electronic coupon distribution office, and distinguishing and using the reserved electronic coupon by a user identification code and an identification code of a member company that issued the electronic coupon to make a database; ; (c) identifying the user registered in the coupon management system from the user terminal through the e-commerce server according to the user's request for using the electronic coupon before the electronic payment for the purchase target product selected by the user in the shopping mall proceeds; Receiving a code; And (d) checking the details of the electronic coupons for which the user applied for reservation using the user identification code, and checking whether there is an electronic coupon issued by the electronic commerce management company. And whether or not and pre-allocated winning benefit information is transmitted to a member company terminal through the e-commerce server, wherein the benefit is a discount of commodity purchase price, a free offer of prizes, or a point payment proportional to the commodity purchase price, If the benefit is a discount or point payment of the product purchase price, the e-commerce server is characterized by requesting the user electronic payment for the amount in consideration of the discount amount according to the application of the benefit from the purchase price of the product selected by the user. Here, the user identification code may be a member ID of a user registered in the coupon management system or a mobile terminal number of the user.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the present specification and claims should not be construed as being limited to the common or dictionary meanings, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention. Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiments of the present invention and do not represent all of the technical idea of the present invention, various equivalents that may be substituted for them at the time of the present application It should be understood that there may be water and variations.

1 is a network configuration for implementing a method for operating a lottery-type electronic coupon according to an embodiment of the present invention.

Referring to Figure 1, the network embodying the present invention, largely coupon operation system 10; Member company terminal 20; A user terminal 30; And a hand held mobile terminal 40 carried by the user, wherein these components are linked to each other via an information communication network. Here, an information communication network refers to a data communication network in a comprehensive sense, which is connected to each other by various networks including a LAN, a WAN, an intranet, and similar internal networks, and provides access to the wired and wireless Internet. Hereinafter, it will be appreciated that the information communication network may be referred to as a wired internet network or a wireless internet network as needed.

The user terminal 30 connects to the coupon management system 10 through an information communication network, searches for and selects an electronic coupon to be used by the user, and requests a reservation for use, and if necessary, to his mobile terminal 40. This terminal is used when requesting a download of an electronic coupon that has been reserved. The user terminal 30 may be a personal computer, a laptop computer, a palmtop computer, a portable mobile communication device (eg, a PDA or a mobile phone) having a wired or wireless Internet connection, or the like.

The mobile terminal 40 is a wireless telephone to which a telephone number is assigned, and may be a conventional mobile phone or a PDA terminal equipped with a wireless telephone function. The mobile terminal 40 may transmit a text message transmitted from the mobile communication company system 50, and is equipped with a mobile client to be described later. The mobile terminal 40 accesses the coupon management system 10 through a wireless Internet network to receive an electronic coupon. You can also download it.

The member company terminal 20 is a terminal operated by a member company intending to use for marketing by issuing an electronic coupon according to the present invention. The member company uses the member company terminal 20 to access the coupon management system 10 through the information communication network to apply for a personalized issuance of the lottery-type electronic coupon. At this time, the member companies directly designate the number of issuances, the winning conditions, and the benefits of winning through the online as described below. The device that can be used as the member company terminal 20 is the same as the device that can be used as the user terminal 30 described above.

Here, the winning conditions and benefits can be applied in one of the following four ways. However, the present invention is not limited thereto.

For example, the benefit of winning the electronic coupon lottery may be a discount rate of the product price, and the winning condition may be the number of electronic coupons to which the discount rate is to be granted. In this case, the member company may apply for issuance of the lottery-type electronic coupon under the conditions as shown in Table 1 below.

TABLE 1

Coupon Issuance 1000 sheets Discount rate 100% 0.2% of issue Discount rate 50% 5% based on the number of issues Discount rate 30% 15% based on the number of issues Discount rate 20% 30% of issue Discount rate 10% Remainder

As another example, the benefit of winning the electronic coupon lottery is a discount applied, and the winning condition may be the number of electronic coupons to which the discount is granted. In this case, the member company may apply for issuance of the lottery-type electronic coupon under the conditions as shown in Table 2 below.

TABLE 2

Coupon Issuance 1000 sheets Discount amount 1 million won 0.2% of issue Discount amount 500,000 won 5% based on the number of issues Discount amount 300,000 won 15% based on the number of issues Discount amount 200,000 won 30% of issue Discount amount 100,000 won Remainder

As another example, the benefit of winning the electronic coupon lottery is a free offer of various prizes, and the winning condition may be the number of electronic coupons to which various prizes are granted. In this case, the member company may apply for issuance of the lottery-type electronic coupon under the conditions as shown in Table 3 below.

<Table 3>

Coupon Issuance 1000 sheets PDP TV 1 sheet Refrigerator 2 sheets computer 3 sheets kitchen utensils 20 sheets tissue 100 sheets No prizes Remainder

As another example, the benefit of winning the electronic coupon lottery is a point payment proportional to the product price, and the winning condition may be the number of electronic coupons to which the point payment benefit is granted. In this case, the member company may apply for issuance of the lottery-type electronic coupon under the conditions as shown in Table 4 below.

<Table 4>

Coupon Issuance 1000 sheets 100% payment of goods price 0.1% based on issue 50% payment of commodity price 5% based on the number of issues 30% payment of commodity price 15% based on the number of issues 20% payment of commodity price 30% of issue 10% payment of commodity price Remainder

Meanwhile, the member company may allow the benefits of winning the electronic coupon to be applied regardless of the type of the product, or may be limited to the specific product only. In the latter case, it is advisable for the member company to specify in advance the type of prize to be awarded when applying for issuance of an electronic coupon online.

Next, referring to the coupon management system 10, the coupon management system 10 is a system managed by an electronic coupon operating company to manage the overall coupon, such as issuing and distributing electronic coupons, and checking the winning of the electronic coupon. Take control. In particular, the coupon management system 10 is an electronic coupon issuer 60 used when a member requests an electronic coupon issuance, and the user searches for the electronic coupon to be used by the user, reserves the use of the electronic coupon, and reserves the reserved electronic coupon. The online coupon distribution office 70 that can be used to request the mobile terminal 40 to transmit and the electronic coupon transmitted to the mobile terminal 40 when the user presents the coupon at the member company's store. It includes an electronic coupon winning confirmation station 80 that can be used when confirming the winning.

The electronic coupon issuer 60 is a website provided through the wired Internet, and a member company accesses the electronic coupon issuer 60 by using a member company terminal 20 to issue an electronic coupon, and performs member registration and login. After that, we request the issuance of an electronic coupon customized. Here, issuance of an electronic coupon means generating a set of identification codes (e.g., serial numbers) corresponding to electronic coupons 1: 1 by the number of copies requested by a member company, and then applying a random number algorithm to set the identification codes. This means selecting a winning number and selectively linking the benefits specified by the member to each winning number. As such, when an electronic coupon is issued, the coupon management system 10 makes a database of electronic coupon issuance details. The electronic coupon issuance process is implemented by the electronic coupon issuance module 90, which is a server side program that interoperates with the electronic coupon issuance office 60.

If you conceptualize and display the electronic coupon set issued electronically as shown in Table 5 below. In Table 5 below, Benefits 1, 2, and 3 refer to differential benefits according to any one of Tables 1 to 4.

<Table 5>

Electronic Coupon Set Identification Code Electronic Coupon Identification Code Benefits Explanation 12234001 null Benefit 12234002 One Benefit 1 12234003 2 Benefit 2 12234004 null Benefit 12234005 null Benefit ........ ........ ....... 12234998 2 Benefit 2 12234999 3 Benefit 3 12235000 null Benefit Validity 2003-10-01 2003-12-31 Issuer company identification code Member ID Issue date 2003-09-30 Benefit Products Commodity 1, Commodity 2, Commodity 3, Commodity 4

The electronic coupon distribution site 70 is a web site provided by the wired Internet or a swap site provided by the wireless Internet. The coupon management system 10 transmits an electronic coupon issued by a member to the electronic coupon distribution site 70. Post electronically. At this time, it is preferable that the electronic coupon is classified and posted in a hierarchical manner. For example, hierarchical categorization of an electronic coupon may be performed according to a product handled by a member company. In this case, the information related to the attribute of the product may be input together with the membership registration information when registering the member company as a member, or may be input when receiving an application for issuance of an electronic coupon.

The user accesses the electronic coupon distribution office 70 and registers as a member, and then searches for and selects the electronic coupon to be used to apply for reservation. Here, the use reservation means storing the electronic coupon selected by the user in a dedicated database space allocated to the user, such as a shopping cart of an electronic shopping mall. Electronic coupons reserved for use cannot be selected and used by other users. When the use of the electronic coupon is reserved by the user, the coupon management system 10 makes a database of the electronic coupon use reservation details for each user.

In one embodiment of the present invention, the user requests to issue an electronic coupon reserved for use to his mobile terminal 40 by accessing the electronic coupon distribution center 70 through a wired Internet network. In this case, the coupon management system 10 transmits the electronic coupon issued in connection with the mobile communication company system 50 to the user's mobile terminal 40 in the form of a text message. Here, the transmission of the electronic coupon means that an identification code for uniquely identifying the electronic coupon, for example, an identification code of the electronic coupon is transmitted. When transmitting an electronic coupon, it is preferable to transmit the shop information of a member company that can use the electronic coupon.

In another embodiment of the present invention, a user uses his mobile terminal 40 equipped with a mobile client capable of wireless internet access and downloads an electronic coupon, and accesses the electronic coupon distribution center 70 on the wireless internet. The electronic coupon for which reservation is requested is downloaded to the mobile terminal 40 through the wireless Internet network.

The mobile client has a function of allowing the mobile terminal 40 to access the electronic coupon distribution center 70 through a wireless internet network according to a key operation of the mobile terminal 40, and the electronic coupon list for which the user has previously applied for reservation. It performs a function that can be displayed and received from the system 10, and a functional process of receiving the electronic coupon selected by the user from the electronic coupon distribution office 70 and stores it in the memory of the mobile terminal 40. The mobile client is preferably coded in Java to be executed on a Java virtual machine, but the present invention is not limited thereto.

The issue process of the electronic coupon as described above is implemented by the electronic coupon issuance module 100, which is a server side program that is linked with the electronic coupon distribution office 70.

In accordance with the present invention, a user who has issued an electronic coupon to the mobile terminal 40 presents the electronic coupon when visiting a member company's store and purchasing a product. When the electronic coupon is presented, the manager of the member company store connects to the electronic coupon winning confirmation center 80 of the coupon management system 10 by using the member company terminal 20 and requests confirmation of whether the electronic coupon has been won and the result. If the winner is notified after being notified, the user will be provided with certain benefits according to the winner.

The electronic coupon winning confirmation 80 is a website operated by the coupon management system 10, and the confirmation and result notification process as described above is linked to the electronic coupon winning confirmation 80 It is implemented by the electronic coupon winning confirmation module 110, which is a server side program.

If the user wins the electronic coupon lottery ticket, he / she will receive a certain percentage of the commodity transaction price (see Table 1 above), a certain amount of the commodity transaction price (see Table 2 above), or the prize will be free of charge regardless of the commodity transaction price. Receive (see Table 3 above), or receive a point corresponding to a predetermined percentage of the commodity transaction price (see Table 4 above).

The electronic coupon winning confirmation station 80 is also linked with the winning benefits earning module 120 and the winning benefits inquiry module 130. Of course, these modules 120 and 130 are also server side programs. The winning benefit accumulating module 120, when a request from the member company terminal 20 allows the user to earn a discount or points benefit granted to the user as a result of the electronic coupon winning. And the winning benefit inquiry module 130, if the user who has already earned a discount amount and / or points to visit the member company store and wants to pay the product price using the accumulated amount and / or points, the member company terminal 20 According to the request of the user provides the discount amount and / or points earning status to the member company terminal (20).

Coupon management system 10 according to the present invention, in order to store and manage information collected interactively in the course of various processes, member DB 140; Electronic coupon issuance history DB 150; Electronic coupon reservation DB (160); Electronic coupon issuance history DB (165); Discount credit DB 170; And points earning DB (180). Such databases are preferably constructed as a relational database that is in the spotlight, but the present invention is not limited thereto. A detailed description related to each database will be described later with reference to the electronic coupon operating method according to the present invention.

Then, with reference to the above-described contents and the flow chart shown in Figures 2 to 5, and the screen example shown in Figures 6a to 6c lottery-type electronic coupon operating method using a mobile terminal 40 according to the present invention It will be described in more detail.

<Membership Registration and Lottery Type Electronic Coupon>

2, before the member company issues a lottery-type electronic coupon according to the present invention, the member company uses the terminal 20 to the electronic coupon issuer 60 provided by the coupon management system 10 through an information communication network. (S10).

Subsequently, the member company registers using the member registration menu provided by the electronic coupon issuer 60 to obtain a member ID and a password (S20). Then the member company logs in to the electronic coupon issuer (60) (S30). Member registration information entered by the member company in step S20 is stored in the member DB 140 of the coupon management system 10, of course. As will be described later, since the member registration information of the user is also stored in the member DB 140, in order to avoid confusion of information, a flag indicating that the member company's member registration information is information of a member company is set.

After logging in to the electronic coupon issuer 60, the member company selects an electronic coupon issue menu and receives an electronic coupon issue condition input page from the electronic coupon issuer 60 (S40). When the electronic coupon issuing condition input page is provided, the member company purchases an electronic coupon; Lottery winning conditions and benefits according to the above Table 1, Table 2, Table 3 or Table 4; Bibliographic matters related to issuance of electronic coupons (names of member companies 'stores; names of electronic coupons; brief descriptions of electronic coupons; introductions of member companies' stores; products handled by member companies 'stores; addresses of member companies' stores, etc.); And input the expiration date of the electronic coupon (S50) and requests the issuance of the lottery-type electronic coupon to the electronic coupon issuer (60) (S60).

On the other hand, in step S50, the member company decides whether the benefit of winning the lottery ticket of the electronic coupon will be applied irrespective of the type of product handled by the member company store or only for a specific type of product. Specific types of products to which marketing is applied may be additionally inputted on the electronic coupon issuance condition input page.

If there is a request for issuing an electronic coupon in step S60, the electronic coupon issuance module 90 linked to the electronic coupon issuance unit 60 generates an electronic coupon set as shown in Table 5 above, and generates the identification code of the member of the electronic coupon set. (E.g., a member ID) and the electronic coupon set serial number, and are deleted and stored in the electronic coupon issuance DB 150 (S70). At this time, the information entered by the member company on the electronic coupon issuance conditions input page, that is, the bibliographic details of the electronic coupon; Expiration date of the electronic coupon; And when a product that is given a benefit of winning the lottery ticket is limited, it is preferable to include the information of the product.

After the electronic coupon set is stored in the electronic coupon issuance DB 150 as described above, the process of issuing the electronic coupon requested at the present time is completed. Accordingly, the member company terminal 20 is notified of a message informing that the issuance of the electronic coupon is successful (S80).

After step S80, the member company determines whether to issue additional electronic coupons (S90). According to the determination result, the member company may call the electronic coupon issuance entry page again and proceed with the subsequent procedure for issuing the electronic coupon (YES in S90), or may terminate the process related to issuance of the electronic coupon ( 'NO' of S90).

<User registration and reservation of lottery type electronic coupon>

3, the user prior to applying for issuance of the lottery-type electronic coupon according to the present invention, the electronic coupon distribution center provided by the coupon management system 10 through the information communication network using the member company terminal 20 ( 70) (S100).

When the electronic coupon distribution site 70 is configured as a website, a user may access the electronic coupon distribution site 70 by driving a web browser in the user terminal 30, and the electronic coupon distribution area 70 is swapped. In the case where the site is configured, the user may access the electronic coupon distribution site 70 by driving a WP browser in the user terminal 30 having a wireless Internet access function. In the latter case, the user terminal 30 is a portable mobile device (for example, PDA or mobile phone) capable of wireless internet connection.

Subsequently, the user registers using a member registration menu provided by the electronic coupon distribution office 70 to obtain a member ID and a password (S110). Then, the user logs in to the electronic coupon distribution office 70 (S120). Of course, the member registration information input by the user in step S110 is stored in the member DB 140 of the coupon management system 10, of course. In addition, the membership information includes the user's mobile terminal 40 number.

Since the member DB 140 stores and manages the member registration information of the member company and the user, a flag indicating that the information is the member registration information of the user is set in the user registration information of the user.

After performing the login in step S120, the user searches for and selects the electronic coupon he / she wants to use in the electronic coupon distribution office 70 (S130). At this time, the electronic coupon distribution office 70 preferably posts a variety of lottery-type electronic coupons issued in accordance with the present invention in a hierarchical category structure. For example, the electronic coupon may be divided into regions, industries, products, and the like, and then further subdivided hierarchically within the same division. An example of an electronic coupon selection page that can be provided by the electronic coupon distribution center 70 is shown in FIG. 6A.

Referring to FIG. 6A, the electronic coupon selection page 200 includes an interface 200a through which an electronic coupon can be searched and the electronic coupon is categorized and provided to the user. The coupon can be retrieved and selected (see 200b). Since the configuration of the electronic coupon selection page 200 is only an example, various modifications are of course possible.

When the user selects the electronic coupon that he / she wants to use through the electronic coupon distribution office 70, the user applies for a reservation for use of the electronic coupon (S140). In the electronic coupon selection page 200 shown in FIG. 6A, a user may click an electronic coupon selected by the user with a mouse or click a reservation button.

If there is a reservation request for an electronic coupon, the electronic coupon issuing module 100 linked with the electronic coupon distribution office 70 may identify the identification code of the electronic coupon selected by the user, and the identification code of the member company that issued the electronic coupon (eg, , Member ID), and the user's identification code (for example, member ID) are stored in the electronic coupon use reservation DB 160 (S150). Preferably, when storing the electronic coupon use reservation history also stores the user's mobile terminal 40 number. After the use reservation details of the electronic coupon are stored in the electronic coupon use reservation DB 160, the electronic coupon issuance module 100 indicates to the user terminal 30 that the use reservation of the electronic coupon applied at the present time was successful. Gives notification (S160).

After the step S160, the user determines whether to add the use reservation of another electronic coupon (S170). According to the determination result, the user may return the process to step S130 to reserve the use of the electronic coupon (YES in S170), or may terminate the process of using the electronic coupon (NO in S170). .

<Issuance Application of Electronic Coupon and Download to User Mobile Terminal 40>

The user reserves the use of the electronic coupon to be used according to the procedure shown in FIG. 3 and then requests the electronic coupon distribution center 70 to download the electronic coupon. Here, the download of the electronic coupon refers to the download of the user to the mobile terminal 40, and the issuance of the electronic coupon refers to the download of the electronic coupon. Issuing an electronic coupon is a method for issuing a text message and a method for issuing to a mobile client mounted on the user's mobile terminal (40).

First, referring to FIG. 4, an example in which an electronic coupon is issued in the form of a text message will be described. First, the electronic coupon issuance module 100 linked with the electronic coupon distribution office 70 downloads the electronic coupon at the user's request. The request page is provided to the user terminal 30 (S180). The electronic coupon download request page displays a list of electronic coupons reserved for use by the user, selects an electronic coupon to be downloaded, and has an interface for accepting a download request for the selected electronic coupon.

The electronic coupon issuance module 100 uses the electronic coupon use reservation DB as a user identification code (eg, a member ID) to provide a list of electronic coupons for which the user has previously applied for reservation on the electronic coupon download request page. 160 can be inquired.

An example of the electronic coupon download request page is shown in FIG. 6B. Of course, in the present invention, a page capable of accepting the actual issue request of the electronic coupon reserved for use by the user to the electronic coupon distribution office 70 may be variously modified.

3 and 6B, the user checks a list of electronic coupons reserved for use on the electronic coupon download request page 300 and selects an electronic coupon to be issued to the mobile terminal 40 (see 300a) ( S190). Then, the user presses the electronic coupon issuing button 300b to receive the download of the selected electronic coupon to the electronic coupon distribution office 70 (S200).

Then, the electronic coupon issuance module 100 transmits the electronic coupon selected by the user to the mobile terminal 40 of the user in the form of a text message in conjunction with the mobile communication company system 50 (S210). If the issuance of the electronic coupon is successful, the electronic coupon issuance success message is output to the user terminal 30 (S220) and at the same time, the issuance is completed for the issued electronic coupon among the electronic coupons contained in the electronic coupon use reservation DB 160. Set the flag.

In addition, the electronic coupon issuance module 100 records the electronic coupon issuance history including the electronic coupon identification code and the mobile terminal number in the electronic coupon issuance history DB (165).

In the present invention, the application for issuing the electronic coupon is also possible through the user's mobile terminal 40. In this case, the electronic coupon distribution station 70 is composed of a swap site accessible through a wireless Internet network.

Specifically, referring back to FIG. 4, the user drives the aforementioned mobile client on the mobile terminal 40 to access the electronic coupon distribution center 70 through a wireless Internet network (S230). Then, after receiving the membership certification (S240) requests a list of electronic coupons for which the reservation for use is requested to the electronic coupon distribution office (70) (S250). Accordingly, the electronic coupon issuing module 100 inquires the electronic coupon use reservation DB 160 by using the identification code (for example, the member ID) of the user, and wirelessly displays the list of electronic coupons reserved for the user. Provided to the user's mobile terminal 40 through the Internet network (S260).

Then, the user selects one or more electronic coupons to download, and then requests to transmit the selected electronic coupons to the mobile terminal 40 through the wireless Internet network (S270). Then, the electronic coupon issuance module 100 transmits the electronic coupon selected by the user to the mobile client of the mobile terminal 40 through the wireless Internet network, and then issues among electronic coupons contained in the electronic coupon use reservation DB 160. The issuance completion flag is set for the completed electronic coupon (S280).

In addition, the electronic coupon issuance module 100 records the electronic coupon issuance history including the electronic coupon identification code and the mobile terminal number in the electronic coupon issuance history DB (165).

When the electronic coupon is issued to the user's mobile terminal 40 through the above process, the user presents the electronic coupon stored in the mobile terminal 40 when he visits the member company's shop and purchases the product, and then decides whether to win the lottery on the spot. Confirmation can enjoy certain benefits.

<Use of Electronic Coupons and Confirmation of Lottery Winning>

Referring to FIG. 5, a user who is issued an electronic coupon presents an electronic coupon when visiting a member company's store and purchasing a product (S300). Here, the presentation of the electronic coupon means that the identification code of the electronic coupon issued by the member company among the electronic coupons stored in the mobile terminal 40 (in some cases, the mobile terminal number is also provided) to the manager of the member company store. To inform.

Then, the manager of the member company store first logs in to the electronic coupon winning confirmation office 80 of the coupon management system 10 through the information communication network using the member company terminal 20 before proceeding with the payment for the purchase of the product. (S310). Then select the winning confirmation menu of the menu of the electronic coupon winning confirmation office 80 to receive a lottery winning confirmation page (S320).

The lottery winning confirmation page has an interface for inputting the identification code of the electronic coupon to request the lottery winning confirmation to the electronic coupon winning confirmation station 80. An example of such a lottery winning confirmation page is as shown in FIG. 6C.

Subsequently, the member company store manager inputs an identification code and a member company identification code (for example, member ID) of the electronic coupon presented by the user on the lottery winning confirmation page (S330), and the electronic coupon winning confirmation station 80 Request confirmation of winning the lottery ticket (S340).

Then, the electronic coupon winning confirmation module 110 linked to the electronic coupon winning confirmation station 80 receives the member company identification code and the electronic coupon identification code from the member company terminal 20, the electronic coupon issuance history with the member company identification code The DB 150 is searched to determine the electronic coupon set issued by the member company, and then the electronic coupon identification code presented by the user is determined whether the electronic coupon is provided with benefits among the electronic coupons included in the electronic coupon set ( S350).

On the other hand, in the present invention, in order to strengthen the security in the electronic coupon winning confirmation process, the lottery winning confirmation page may further include a field for inputting the mobile terminal number of the user (not shown). In this case, the electronic coupon winning confirmation module 110 further receives a user's mobile terminal number from the member company terminal 20. And before proceeding to step S350, by using the mobile terminal number and the electronic coupon identification code to query the electronic coupon issuance history DB (165) it can be authenticated whether the electronic coupon presented by the user is normally issued. If it is confirmed that the normal is issued, the process proceeds to step S350, and vice versa transmits an error message to the member company terminal 20 that the currently used electronic coupon is not normally issued.

As a result of the determination in step S350, if the electronic coupon has not been won ('NO' in S350), the electronic coupon winning confirmation module 110 notifies the member company terminal 20 of the message that the presented electronic coupon has not been won in the lottery. Give (S360). On the contrary, if it is determined in step S350 that the electronic coupon has been won ('YES' in S350), the electronic coupon winning confirmation module 110 provides the benefit information given as a result of the winning with the message that the presented electronic coupon has been won in the lottery. Notifies the member company terminal 20. (S370)

The electronic coupon winning confirmation module 170 sets a winning result flag (winning, non-winning) for the electronic coupon that has been confirmed whether the winning is included in the electronic coupon issuance history DB 150.

The benefit given to the user by winning the lottery ticket of the electronic coupon is to apply a discount rate on the price of the product selected by the user (purchase the product at a predetermined percentage price), apply a discount on the price of the product (a certain amount from the price of the product Purchases at a discount), the provision of prizes that are not related to the purchase of goods (acquisition of a refrigerator), or the payment of points (obtaining 10% of the price of the goods as points) in proportion to the price of the goods that the user intends to purchase.

In the above, in order to confirm whether the user confirms the winning of the lottery, the electronic coupon identification code is directly notified to the manager of the member company store. However, in some cases, even if only the code for identifying the user, for example, the member ID or the mobile terminal 40 number is notified to the manager of the member company's store, it is also possible to check whether the winning lottery is possible.

In the case described above, when the process of confirming the winning of the electronic coupon is described, the user first visits the member company's store and informs the intention of using the electronic coupon when paying for the purchase price of the product. The store manager is then notified of the user identification code (eg, member ID or mobile terminal 40 number). Accordingly, the store manager logs in to the author coupon winning confirmation center through the member company terminal 20 and transmits the user identification code and the member company identification code (eg, the member ID) to the electronic coupon winning confirmation station 80.

Then, the electronic coupon winning confirmation module 110 queries the electronic coupon use reservation DB (160) by the user identification code and the member company identification code, issued by the member company visiting at the present time among the electronic coupons reserved for the user to use Determine if there is a coupon.

If there is an electronic coupon issued by a member company, the electronic coupon issuance history DB 150 is searched again to identify the electronic coupon set to which the electronic coupon belongs and check whether the electronic coupon is an electronic coupon given a predetermined benefit. Then, according to whether or not the benefits are granted to the electronic coupon will be notified to the member company terminal 20 of the result of winning the electronic coupon lottery.

In the above case, the user does not need to notify the shop administrator of the identification code of the electronic coupon, which is convenient. In some cases, the electronic coupon is not issued to the mobile terminal 40 only by using the electronic coupon for reservation.

<Procedure after winning the electronic coupon lottery>

①. Applying commodity price discounts

There may be a case where the price discount benefit of the product given to the user according to the winning of the electronic coupon is greater than the price of the product determined to be purchased (for example, the winning discount is 1 million won, the price of the product is 500,000 won).

In this case, the user requests the manager of the member company store to accumulate unused discounts. For example, if a user wins a price discount of 1 million won and the price of the product to be purchased is 500,000 won, the user can purchase the product free of charge by applying the discount and earn 500,000 won of unused discount.

In order to accumulate discounts given to the user through winning the lottery, the store manager uses the member company terminal 20 to identify the user's identification code (eg, the user's ID); Unused discount amount to be upright in the coupon management system 10; Winning electronic coupon identification code; And the member company identification code (for example, the ID of the member company) is entered into the electronic coupon winning confirmation station (80). Then, the winning benefit earning module 120 includes the received information in the discount amount earning DB (170). In this case, when the user pays the product price in the member company store in the future, the store manager can express the intention of using the accumulated amount and use the accumulated discount amount to pay the product price at a low price.

Specifically, the store manager accesses the electronic coupon winning confirmation station 80 and inputs a user identification code (eg, a member ID) and a member company identification code (eg, a member ID). Then, the winning benefit inquiry module 120 inquires the discount amount earning DB 170 and notifies the member company terminal 20 of the discount amount benefit accumulated to the user, and the user and the store manager present the electronic coupon identification codes. Make sure you know what discounts are available.

When the payment of the product price is made using the previously accumulated discount amount, the shop manager uses the member company terminal 20 to determine the amount of the discount amount used as the electronic coupon winning confirmation place 80; User identification code (eg, member ID); Member company identification code (eg, member ID); And notifies the electronic coupon identification code. Then, the winning benefit earning module 120 is renewed by subtracting the amount of the discount amount used from the amount of the discount amount of the corresponding electronic coupon that is accumulated to the user in the discount amount earning DB (170).

②. Application of point benefits proportional to commodity price

If the user is awarded points proportional to the product price by winning the electronic lottery, the points may be used for payment of the product price to be made at the present time, and the points are accumulated in the coupon management system 10 for future use. You can do it.

In the latter case, the user requests the store manager to earn points. Then, the store manager accesses the electronic coupon winning confirmation center 80 using the member company terminal 20 and inputs a user identification code (eg, member ID), member company identification code (eg, member ID) and the number of points to be accumulated. do. Then, the winning benefit earning module 120 stores the information input through the member company terminal 20 in the point earning DB (180). At this time, the accumulation of points is cumulatively integrated and managed.

After the points are accumulated in the coupon management system 10 as described above, the user can utilize the points that have already been accumulated when paying the product price in the future visit the member company stores. The process of utilizing the already accumulated points is substantially the same as the process of utilizing the already accumulated discount.

When the product price is settled with the previously accumulated points, the store manager uses the member company terminal 20 to identify the number of points, user identification code (eg, member ID) and member company used as the electronic coupon winning confirmation office 80. Notify a code (eg, member ID). Then, the winning benefit earning module 120 is updated by subtracting the accumulated amount of points to the user in the points earning DB 180 by the number of points used.

③. Compatibility of Points and Discounts

In the present invention, the points and discount benefits given by the lottery winning of the electronic coupon are compatible with each other. Therefore, users who have earned points and discounts at the same time can use the discounts and points that they have already accumulated when visiting the member company's shop to pay for the goods.

In this case, the user may visit the member company's store and request the store manager to inquire the store manager of the points and discounts accumulated at the time of payment of the product price. Access the coupon winning confirmation station 80 and input the identification code (eg, member ID) of the user and the identification code (eg, member ID) of the member company. Then, the winning benefit inquiry module 120 retrieves the discount amount earned DB 170 and the points earned DB 180 with the information input from the member company terminal 20 to the member company to record the discount amount and points that the user has accumulated so far Notify the terminal 20. Accordingly, the user may pay part or all of the product price using the accumulated discount amount and points.

When the payment for the product is completed, the store manager checks the electronic coupon winning confirmation center 80, the amount of discount and points used in the payment of the product, the user identification code (eg, member ID) and member company identification code (eg, member ID), If necessary (in the case of a discount), enter the electronic coupon identification code. Then, the winning benefit accumulating module 120 is updated by deducting the discount amount information and point quantity information contained in the discount amount earning DB 170 and the point earning DB 180 by the amount used. This update process is substantially the same as described above.

④. Automatic calculation of payment

For more convenient operation, in the confirmation of the winning of the electronic coupon, the member company is requested to check the winning confirmation at the electronic coupon winning confirmation office 80 in step S330 and 340, it is preferable to input and transmit the purchase price of the product. Then, the electronic coupon winning confirmation module 110 may calculate and notify in advance the price information to be paid by the user as described below when notifying the winning result to the member company terminal 20. In this case, both the member company shop and the user can conveniently perform payment of the commodity price. Payment information can be given in five ways. However, the present invention is not limited thereto.

-Payment 1: Purchase price-Discounts given by winning the lottery

-Payment 2: Purchase price-Earn discount

-Payment 3: Purchase price-Earn points benefits

-Payment 4: Purchase price-Earn discount benefits-Earn points benefits

-Payment 5: Purchase price-Discount amount given by winning the lottery-Points earned

Payment payment information 2 to 4 of the above payment information is not the lottery win, but the information provided to the member company terminal 20 together with the lottery win failed message when the user has already accumulated points or discount amount.

⑤. If the e-coupon winning benefit is limited

Although an electronic coupon has been won, there are a limited number of products that can be given benefits. In this case, it is preferable that the electronic coupon winning confirmation module 110 sends the product information provided with benefits while sending the winning message of the electronic coupon to the member company terminal 20. At this time, the electronic coupon winning confirmation module 110 should refer to the details of the winning benefits applied products contained in the electronic coupon issuance history DB (150).

In the present invention described above, a store operated by a member company may be an online shopping mall. Then, the member company terminal 20 is replaced with an e-commerce server interworking with the coupon management system 10 and the information communication network. And all processes performed by the store manager are automated by the web program mounted on the e-commerce server.

The electronic coupon of the present invention is issued by an electronic commerce management company. To this end, the shopping mall manager, like a member company, accesses the coupon management system 10 using the shopping mall manager terminal and inputs issuance conditions of the electronic coupon and applies for issuance of the lottery-type electronic coupon.

The e-commerce server provides an online shopping mall via wired or wireless Internet through an information communication network. The user accesses the shopping mall using the user terminal 30 in accordance with a conventional method, selects and collects a product, and makes an electronic payment for the purchase price of the product. At this time, the electronic commerce server provides a web page for electronic coupon winning confirmation to the user terminal 30 before the electronic payment proceeds. For example, the electronic commerce server requests the user to input the identification code of the electronic coupon through the web page. At this time, it may further require the input of the user mobile terminal number for enhanced security. As another example, the e-commerce server requires the user to input an identification code (for example, a member ID of the coupon management system 10 or the user's mobile terminal number 40). Then, the electronic commerce server checks whether the lottery wins the electronic coupon by interworking with the electronic coupon winning confirmation module 110 and notifies the user terminal 20 of the result through the information communication network.

At this time, the process of confirming whether the electronic coupon winning confirmation module 110 wins a lottery is substantially the same as described above, and the data transaction between the electronic commerce server and the electronic coupon winning confirmation module 110 is the member company terminal. It is substantially the same as the data transaction between the 20 and the electronic coupon winning confirmation module 110.

If a predetermined benefit is given to the user by winning the lottery ticket of the electronic coupon, the electronic commerce server applies the winning benefit to the purchase price of the product to be settled by the user and proceeds with the electronic payment process only for the discounted purchase price. For example, if the purchase price of the product to be paid by the user is 1 million won and the user wins an electronic coupon lottery ticket with a discount of 500,000 won, the e-commerce server finally requests the electronic payment to the user for 500,000 won. do. It is obvious that this would be the same if the user wins a lottery ticket that discounts a certain percentage of the commodity price or wins a lottery ticket that pays points proportional to the commodity price. Of course, when the user wins the electronic coupon lottery to give a prize, the electronic shopping mall server notifies the user of the purpose of providing the prize and finally asks the user for the electronic payment for the original product purchase price. The electronic payment method may be applied to all the electronic payment technology on the Internet, such as credit card payment, bank transfer payment, mobile phone payment. However, the present invention is not limited thereto.

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto and is intended by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

According to an aspect of the present invention, by providing a coupon marketing system encompassing on / offline provides a member company an opportunity to expand the cost-effective economic marketing policy.

According to another aspect of the present invention, away from the existing coupon that provides only a fixed benefit of a specific product / service, users can receive a variable discount by the lottery of the electronic coupon when purchasing the product they need, both member companies and users May be interested in operating and using coupons.

According to another aspect of the present invention, the entire process of issuance, lottery, and discount of the electronic coupon is automated through the information communication network, thereby enabling effective and inexpensive coupon marketing policy.

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to.

1 is a network diagram illustrating a method for operating a lottery-type electronic coupon using a mobile terminal according to an embodiment of the present invention.

2 is a flow chart illustrating an electronic coupon issuing process according to an embodiment of the present invention.

3 is a flowchart illustrating an electronic coupon use reservation process according to an embodiment of the present invention.

4 is a flowchart illustrating an electronic coupon issuing process according to an embodiment of the present invention.

5 is a flowchart illustrating a process of confirming an electronic coupon lottery winning in accordance with an embodiment of the present invention.

6A is an exemplary view of a screen for an electronic coupon selection page according to an embodiment of the present invention.

6B is an exemplary view of a screen for an electronic coupon download request page according to an embodiment of the present invention.

Figure 6c is a screen example of the electronic coupon lottery winning confirmation page according to an embodiment of the present invention.

Claims (26)

The coupon management system, which can be linked to member companies' terminals and user terminals through the information and communication network, distributes the member company's lottery-type electronic coupons to the user's mobile terminal, and provides users with benefits that are pre-assigned to the electronic coupons through stochastic winning In the way of giving, (a) receive the electronic coupon issuance application information including the number of issuances of electronic coupons, probabilistic winning conditions and the benefits of the lottery from the member company's terminal, and issue a lottery-type electronic coupon with an identification code and the users Electronically posting to an electronic coupon distribution site accessible through; (b) receiving an application for issuing a predetermined lottery-type electronic coupon from a user terminal accessing the electronic coupon distribution office and transmitting the lottery-type electronic coupon to a user's mobile terminal through a mobile communication company system; (c) receiving the identification code of the lottery-type electronic coupon presented by the user from the member company's terminal as the lottery-type electronic coupon is presented upon payment of the purchase price of the product at the member company store by the user; And (d) inquiring the electronic coupon issuance history of the member company with the lottery-type electronic coupon identification code to transmit the winning or not and the pre-allocated winning benefit information to the member company terminal, so that the benefit can be applied to the purchase price of the product; Lottery type electronic coupon operating method using a mobile terminal comprising a. The method of claim 1, The benefit is a discount on the price of goods traded at member stores, The electronic coupon issuance application information is a lottery-type electronic coupon operating method using a mobile terminal, characterized in that it includes the number of electronic coupons issued by the number of discounts and the discount amount of the coupon issued and the product price. The method of claim 1, The benefit is a free offer of prizes provided by member stores, The electronic coupon issuance application information is a lottery-type electronic coupon operating method using a mobile terminal, characterized in that it includes the number of electronic coupons issued and the number of electronic coupons for each of the prizes provided by member shops. The method of claim 1, The benefits are proportional to the price of goods traded at member companies 'stores and can be used with cash at member companies' stores. The electronic coupon issuance application information is a lottery-type electronic coupon operating method using a mobile terminal, characterized in that it includes the number of electronic coupons issued by the number of electronic coupons and the payment rate (proportional to the product price) of the points. The method according to any one of claims 2 to 4, The member company terminal is a terminal logged in as a member company in the coupon management system, In the step (a), the coupon management system stores the lottery-type electronic coupon issuance history of the member company in the electronic coupon issuance history DB, The electronic coupon issuance history is a lottery-type electronic coupon operating method using a mobile terminal, characterized in that it comprises the identification code and the benefits of each electronic coupon. The method of claim 5, The coupon operation system is a lottery ticket using a mobile terminal, characterized in that the electronic coupon is issued according to the number of electronic coupons issued by the member, while granting the benefit to the electronic coupon at the time of winning according to the winning conditions set by the member. Type electronic coupon operation method. The method of claim 1, The electronic coupon distribution office may be an electronic coupon distribution website that a user can access through a wired Internet using a user terminal or an electronic coupon distribution swap site that a user can access through a wireless Internet using a mobile terminal. Lottery type electronic coupon operating method using a terminal. The method of claim 7, wherein The method of operating a lottery-type electronic coupon using a mobile terminal, wherein the posting of the lottery-type electronic coupon in (a) is categorized hierarchically by region, industry type or product. The method of claim 8, The coupon management system receives the standard information for the hierarchical categorization at the member company registration step, or while receiving the electronic coupon issuance application information, The coupon management system is a lottery-type electronic coupon operating method using a mobile terminal, characterized in that by using the hierarchical categorization criteria information provided by the member company to post a lottery-type electronic coupon by categorizing. According to claim 1, wherein step (b), (b1) receiving a reservation for the use of an electronic coupon from a user connected to the electronic coupon distribution center comprising a website; (b2) storing the electronic coupon details of the use reservation application in an electronic coupon use reservation DB; And (b3) transmitting a corresponding electronic coupon to a user's mobile terminal using a short message service provided by a mobile communication company system as the user applies for issuance of a predetermined electronic coupon among electronic coupons reserved for use; Operation method of the lottery-type electronic coupon using a mobile terminal comprising a. According to claim 1, wherein step (b), (b1) receiving a reservation for the use of the electronic coupon from a user connected to the electronic coupon distribution center configured as a website; (b2) storing the electronic coupon details of the use reservation application in an electronic coupon use reservation DB; And (b2) As the user applies for issuance of an electronic coupon reserved for use by accessing the electronic coupon distribution center configured as a swap site through a wireless Internet network using a mobile terminal having a mobile client embedded therein, Downloading to the user's mobile terminal via a wireless Internet network; Method of operating a lottery-type electronic coupon using a mobile terminal comprising a. The method of claim 1, In the step (a), the coupon management system receives the electronic coupon issuance application information from the member company terminal while receiving more information of the product to be given the benefits of winning the electronic coupon to the database, In the step (d), the coupon operation system is a lottery-type electronic coupon operating method using a mobile terminal, characterized in that also transmits the prize information is given when the winning result of the lottery-type electronic coupon to a member company terminal. The method of claim 1, In the step (d), the benefit given to the user according to the winning result of the lottery-type electronic coupon is a discount on the product, giveaways, or points paid in proportion to the price of the product lottery-type electronic using a mobile terminal How to use coupon. The coupon management system, which can be linked to member companies' terminals and user terminals through the information and communication network, distributes the member company's lottery-type electronic coupons to the user's mobile terminal, and provides users with benefits that are pre-assigned to the electronic coupons through stochastic winning In the way of giving, (a) receive the electronic coupon issuance application information including the number of issuances of electronic coupons, probabilistic winning conditions and the benefits of the lottery from the member company's terminal, and issue a lottery-type electronic coupon with an identification code and the users Electronically posting to an electronic coupon distribution site accessible through; (b) receiving a reservation request for the use of the lottery-type electronic coupon from a user connected to the electronic coupon distribution office, and distinguishing and using the reserved electronic coupon by a user identification code and an identification code of a member company that issued the electronic coupon to make a database; ; (c) receiving a user identification code provided by the user and a member company identification code from the member company terminal when the user pays for a transaction of a product at a member company store by the user; And (d) Using the user identification code and the member company identification code, the details of the electronic coupons for which the user applied for reservation is inquired to check whether there is an electronic coupon issued by the member company with which the user is trading at the present time. Lottery type electronic coupon operation using a mobile terminal, comprising the step of: by querying the issue history and transmitting the winning information and pre-allocated winning benefits information to the member company terminal, the benefit can be applied to the purchase price of the product; Way. The method of claim 14, The benefit is a discount on the price of goods traded at member stores, The electronic coupon issuance application information is a lottery-type electronic coupon operating method using a mobile terminal, characterized in that it includes the number of electronic coupons issued by the number of discounts and the discount amount of the coupon issued and the product price. The method of claim 14, The benefit is a free offer of prizes provided by member stores, The electronic coupon issuance application information is a lottery-type electronic coupon operating method using a mobile terminal, characterized in that it includes the number of electronic coupons issued and the number of electronic coupons for each of the prizes provided by member shops. The method of claim 14, The benefits are proportional to the price of goods traded at member companies 'stores and can be used with cash at member companies' stores. The electronic coupon issuance application information is a lottery-type electronic coupon operating method using a mobile terminal, characterized in that it includes the number of electronic coupons issued by the number of electronic coupons and the payment rate (proportional to the product price) of the points. The method according to any one of claims 15 to 17, The member company terminal is a terminal logged in as a member company in the coupon management system, In the step (a), the coupon management system stores the lottery-type electronic coupon issuance history of the member in the electronic coupon issuance history DB, The electronic coupon issuance history is a lottery-type electronic coupon operating method using a mobile terminal, characterized in that it comprises an identification code and the benefits of each lottery-type electronic coupon. The method of claim 18, The coupon operation system is a lottery ticket using a mobile terminal, characterized in that the electronic coupon is issued according to the number of electronic coupons issued by the member, while granting the benefit to the electronic coupon at the time of winning according to the winning conditions set by the member. Type electronic coupon operation method. The method of claim 14, The electronic coupon distribution office may be an electronic coupon distribution website that a user can access through a wired Internet using a user terminal or an electronic coupon distribution swap site that a user can access through a wireless Internet using a mobile terminal. Lottery type electronic coupon operating method using a terminal. The method of claim 14, The user identification code is a lottery-type electronic coupon operating method using a mobile terminal, characterized in that the user member ID or mobile terminal number registered in the coupon management system. The method of claim 14, In the step (a), the coupon management system receives the electronic coupon issuance application information from the member company terminal while receiving more information of the product to be given the benefits of winning the electronic coupon to the database, In the step (d), the coupon operation system is a lottery-type electronic coupon operating method using a mobile terminal, characterized in that also transmits the prize information is given when the winning result of the lottery-type electronic coupon to a member company terminal. The method of claim 14, In the step (d), the benefit given to the user according to the winning result of the lottery-type electronic coupon is a discount on the product, giveaways, or points paid in proportion to the price of the product lottery-type electronic using a mobile terminal How to use coupon. A coupon management system that can be linked to an e-commerce server through an information communication network distributes a lottery-type e-coupon issued by an e-commerce management company to a user's mobile terminal, and an e-coupon in an electronic payment process performed in a shopping mall provided by the e-commerce server. In the method of providing the user with a pre-assigned benefit through the probabilistic winning of (a) receiving the electronic coupon issuance application information including the number of issuance of the electronic coupon from the shopping mall operator terminal, the probabilistic winning condition, and the benefits of the lottery, and issues a lottery-type electronic coupon with an identification code, and the users Electronically posting to an electronic coupon distribution center accessible via an information communication network; (b) receiving an application for issuing a predetermined lottery-type electronic coupon from a user terminal accessing the electronic coupon distribution office and transmitting the lottery-type electronic coupon to a user's mobile terminal through a mobile communication company system; (c) receiving an identification code of the electronic coupon from the user terminal through the electronic commerce server according to the user's request for using the electronic coupon before proceeding with electronic payment for the purchase target product selected by the user in the shopping mall; And (d) querying the electronic coupon issuance history of the electronic commerce operating company with the lottery-type electronic coupon identification code, and transmitting the winning or not and the previously allocated winning benefit information to the user terminal through the electronic commerce server; The benefit is a point payment proportional to a discount on the purchase price of the product, a free offer of the prize or a purchase price of the product, and if the benefit is a discount or a point payment on the purchase price of the product, the e-commerce server may determine the purchase price of the product selected by the user. Lottery type electronic coupon operating method using a mobile terminal, characterized in that for requesting the user for the electronic payment for the amount in consideration of the discount according to the application of the benefit. A coupon management system that can be linked to an e-commerce server through an information communication network distributes a lottery-type e-coupon issued by an e-commerce management company to a user's mobile terminal, and an e-coupon in an electronic payment process performed in a shopping mall provided by the e-commerce server. In the method of providing the user with a pre-assigned benefit through the probabilistic winning of (a) receiving the electronic coupon issuance application information including the number of issuance of the electronic coupon from the shopping mall operator terminal, the probabilistic winning condition, and the benefits of the lottery, and issues a lottery-type electronic coupon with an identification code, and the users Electronically posting to an electronic coupon distribution center accessible via an information communication network; (b) receiving a reservation request for the use of the lottery-type electronic coupon from a user connected to the electronic coupon distribution office, and distinguishing and using the reserved electronic coupon by a user identification code and an identification code of a member company that issued the electronic coupon to make a database; ; (c) identifying the user registered in the coupon management system from the user terminal through the e-commerce server according to the user's request for using the electronic coupon before the electronic payment for the purchase target product selected by the user in the shopping mall proceeds; Receiving a code; And (d) Inquiry of the electronic coupon details that the user applied for reservation using the user identification code to check whether there is an electronic coupon issued by the electronic commerce management company, and if so, the entire issue history of the electronic coupon is inquired and whether or not to win And transmitting the pre-allocated winning benefit information to a member company terminal through the electronic commerce server. The benefit is a point payment proportional to a discount on the purchase price of the product, a free offer of the prize or a purchase price of the product, and if the benefit is a discount or a point payment on the purchase price of the product, the e-commerce server may determine the purchase price of the product selected by the user. Lottery type electronic coupon operating method using a mobile terminal, characterized in that for requesting the user for the electronic payment for the amount in consideration of the discount according to the application of the benefit. The method of claim 25, The user identification code is a lottery-type electronic coupon operating method using a mobile terminal, characterized in that the user's member ID or the user's mobile terminal number registered in the coupon management system.