KR20050038084A - Methods for advertising during trial to connect telephones - Google Patents

Abstract

The present invention provides a method of advertising during a call connection, comprising: an advertising message; A transmission server having an advertisement information database containing advertisement information such as an advertisement period; provides a method of advertising before a telephone period call is made in a network connected to a telephone network, wherein the advertisement method includes: (a) Receiving a call connection request generated according to a call connection signal of a telephone through a telephone network; (b) detecting identification information of a call originating telephone received in the call connection signal; At the sending server, (c) confirming with reference to a service information database whether a subscriber is registered with an advertisement service based on the identification information; (d) detecting a predetermined advertisement message in an advertisement information database if the subscriber is registered in the advertisement service; And (e) transmitting the advertisement message detected in the step (c) to the phone until the inter-call call connection is made.

Description

{Methods for advertising during trial to connect telephones}

The present invention relates to a method of advertising during a telephone connection, and more particularly, to an advertising method configured to send an advertising message instead of a ringing tone when a call connection for a telephone connection is made with a counterpart through an exchange.

Recently, with the development of information and communication technology, wired / wireless internet services are becoming a part of life, and onlineization of the paradigm of the industrial economy as a whole is rapidly progressing. As such, online offers a new challenge for society and the economy, which can be said to be dazzling by changes in the economic market.

On the other hand, it is the mobile phone business that has benefited from information and communication technology. Mobile phones, which were initially functioning only as phones, have undergone remarkable developments, resulting in a variety of value-added services (e.g. lettering, coloring, notifications, breaking news, etc.) based on text messages and the Internet. Came to provide.

In addition, the development of information and communication technology has provided companies with efficient communication channels to meet consumers. Therefore, companies are making great efforts to maximize corporate value through the organic combination of online and offline, one of which is related to online advertising.

Traditionally, advertising methods are media advertising through broadcast media (e.g. TV, radio) or print media (e.g. newspapers, magazines). However, these media advertisements put a heavy burden on advertisers due to the high cost of advertising, and it was the traditional form of offline advertisements that were passed on to general consumers and took the burden off.

On the other hand, online advertising has received more attention than traditional media advertising due to the explosive growth of online usage population. As a result, online advertising has exploded in recent years, resulting in a number of side effects. For example, spam messages from numerous mobile phones, spam messages from mobile phones full of obscene content. These side effects became recognized as social problems, and as a result, new laws were enacted and implemented as a preventive measure to prevent them.

Moreover, while the purpose of advertising is to attract the attention of consumers, current online advertising is difficult to achieve even the basic purpose of such advertising. For example, advertising mail is deleted immediately without the consumer checking the mail, and spam messages are also deleted as soon as the message is received. Therefore, there is a need for a new advertising method that is legal and can attract the attention of consumers.

The present invention has been made to solve the above problems, it is intended to listen to the advertising message in place of the call ring tone when the phone call during the call period, and to configure the phone charges to be discounted according to the degree of use of the consumer's attention to the advertisement It is an object of the present invention to be able to turn off.

The present invention to achieve the above object, the advertising message; A transmission server having an advertisement information database containing advertisement information such as an advertisement period; provides a method of advertising before a telephone period call is made in a network connected to a telephone network, wherein the advertisement method includes: (a) Receiving a call connection request generated according to a call connection signal of a telephone through a telephone network; (b) detecting identification information of a call originating telephone received in the call connection signal; At the sending server, (c) confirming with reference to a service information database whether a subscriber is registered with an advertisement service based on the identification information; (d) detecting a predetermined advertisement message in an advertisement information database if the subscriber is registered in the advertisement service; And (e) transmitting the advertisement message detected in the step (c) to the phone until the inter-call call connection is made.

Preferably, the advertisement information database of the present invention stores the advertisement message for each field, and after the step (c), further comprises the step of detecting the subscriber's interests contained in the service information database, the (d) In this step, the advertisement message may be alternatively detected according to the interest of the subscriber.

Optionally, the present invention is configured to allow an advertisement message to be selectively detected in the advertisement information database with reference to the subscriber's personal information contained in the subscriber information database in step (d), so that customized advertisements can be made.

More preferably, the present invention further comprises the step of accumulating and recording the number of times (or time) the subscriber has listened to the advertisement message, so that the discount or mileage credit of the call rate can be made by the accumulated number of times. It is composed.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the specification and claims should not be construed as having a conventional or dictionary meaning, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

1 is a diagram schematically illustrating a network configuration of a telephone network in which the present invention is implemented. Referring to Figure 1 schematically illustrates the configuration of a telephone network in which the present invention is implemented.

The telephone 10 used by subscribers subscribed to the telephone network is the most common communication means that can communicate each other's intentions in a long distance, and is a landline telephone using a public telephone network (PSTN), a mobile telephone network, for example, a code division. It comprises a mobile telephone using a multiple access (CDMA) mobile telephone network.

On the other hand, when the connection of the call is made to the other party through the mobile phone to describe the connection, the base station (BTS: wireless communication with the base station) (20), the base station controller (BSC: Base Station Controller) for controlling the base station Controller 30; And a plurality of communication resources such as a mobile switching center (SC) connected to the base station controller and exchanging a requested call signal (hereinafter, collectively referred to as a 'telephone network'). When a subscriber having a) selects and inputs a phone number of a counterpart who wants to make a phone call, and then presses a send button (Send) provided in the mobile phone 10, a corresponding call connection request signal is wirelessly transmitted to the telephone network. Call transfer is performed by transmitting a ring connection signal indicating that a call connection is requested to the mobile telephone 50 existing in the area of the cell 60 managed by the mobile switching center 40 of the telephone network.

On the other hand, in the mobile switch 40, a ring back tone signal is reversely transmitted to the caller's mobile phone 10 through the base station 20, and a call is made to the mobile phone 50 of the receiver. Notify you that you are losing. Thereafter, when the mobile telephone 50 is hooked off, transmission of the ring signal is stopped and a voice call is established by opening a mobile telephone call. The above-mentioned call duration call connection process is the same in the public telephone network.

Meanwhile, the transmission server 100 of the present invention is connected to interwork with the telephone network, and performs an advertisement service with reference to identification information of the caller transmitted as a call connection signal authorized through the telephone network.

The transmission server 100 disclosed in the present invention will be described in more detail with reference to FIG. 2 as follows.

Referring to Figure 2, the delivery server 100 of the present invention, the web server unit 110; Advertisement message detection unit 120; And an advertisement message sending unit 130.

In addition, the transmission server 100 is connected to the web server unit 110, the advertiser terminal 70, the advertiser applies for the online advertising service. The advertiser terminal 70 includes a general desktop computer; Notebook computer; PDA terminals and the like are preferably used. In addition, the advertiser terminal 70 is provided with hardware (eg, 'lan card', 'modem', etc.) capable of mutual communication with the transmission server through a communication network. In addition, the advertiser terminal 70 is equipped with a web browser such as Microsoft's Internet Explorer that interprets and graphically displays a web page provided by the delivery server 70 of the present invention through a communication network.

Meanwhile, the transmission server 100 according to the present invention includes a database in which advertisement information input from the advertiser terminal 70 and various information generated interactively in the server 100 are recorded, updated or deleted in the process of implementing the present invention. The unit 150 and the database management unit 140 for managing the same; further includes.

Again, the database unit 150 includes a member information database 151; Advertisement information database 152; Service information database 153; Subscriber information database 154, including;

The member information database 151 is a user's first access to a website provided by the transmission server or a member information is obtained and recorded through a web interface during a service application process, and personal information such as a name, a contact number, a social security number, and an address. Membership information is organized.

The advertisement information database 152 may be acquired through the Internet or directly provided with advertisement information from an advertiser according to a method described below. The advertisement information may include a message to be advertised; An advertiser; Contact; Advertising period; such as information necessary for advertising.

The service information database 153 stores information (eg, coloring, text message, three-way call, etc.) regarding the details of subscribers subscribed to the communication service through the telephone network, and in particular, advertisements provided according to the present invention. It has a flag set so that it knows if it is subscribed to the service.

The subscriber information database 154 is a database that stores the information provided by the subscriber as a subscriber to use the services of the telephone network.

The database unit 140 is preferably configured to further include a database management unit 140 for interactively processing the information required for the database, these various databases include a SQL server; Mysql server; Or it can be implemented as an Oracle server.

Next, the delivery server 100 of the present invention in more detail,

The web server 110 transmits a web page providing a web interface to an advertiser terminal in response to a user's request through the Internet, and receives various information necessary for implementing the present invention from the advertiser through the web page. On the other hand, in conjunction with the database management unit 140, the information obtained in the database unit 150 is recorded and managed. And, of course, the information generated by the web server 110 and the result of the information processing in the form of a web page is provided to the advertiser terminal, of course.

When the call connection request signal is input from the phone 10, the advertisement message detector 120 checks the service information database in the database unit 150 by interworking with the database manager 140 with reference to the phone identification information included therein. The subscriber checks whether the subscriber is subscribed to the service, and thus detects the advertisement message contained in the advertisement information database 152.

The advertisement message sending unit 130 receives the advertisement message from the advertisement message detecting unit 120, reconstructs the extracted advertisement message according to a predetermined format, and replaces the call ring tone with the caller's telephone through the telephone network. Send an advertising message.

On the other hand, the above-described transmission server 100 is configured to operate as one server, but those skilled in the art will know that the functionality can be configured to be distributed to a plurality of servers. In one example, the transmission server 100 is designed in a distributed structure, so that the database and each module are configured in individual server units.

3 illustrates a process of an advertiser requesting an advertisement from a transmission server based on the Internet.

Referring to FIG. 3, an advertiser uses an advertiser terminal 70 to access a transmission server linked to an internet network (S11). The advertiser drives a web browser mounted on the terminal 70 to directly enter an address in the address bar or access a website provided by the delivery server 70 through a search engine.

Then, the web server unit 110 of the delivery server 70 configures a written web page prepared to include user information of the user according to a preset format and provides it to the web browser of the advertiser terminal 70. Accordingly, the advertiser stores the ID and password in the web page using the input means (eg, the keyboard) provided in the terminal 70 and transmits the same to the delivery server 100. Receiving this, the web server 110 authenticates the user as a member with reference to the member information database 151 in the database unit 150 in association with the database manager 13 (S12).

The advertiser authenticated as a member through the above-described step S12 requests that the website provide a webpage prepared to apply for an advertisement through a predetermined web navigation process.

In response, the dispensing server provides the advertiser terminal 70 with the web page written in the fillable form as shown in FIG. The web page includes at least an advertising message; The field of advertising; Advertising period; There is provided a form field for recording the back.

On the other hand, the advertiser writes the information required for the web page output to the web browser of the advertiser terminal 70 according to each field (S13), for example, if the advertiser wants to advertise in the sports field, the advertiser The message provided during the call connection is described as an advertisement message, and the field to be advertised is selected as sports. Subsequently, the advertiser's personal information, contact information, and payment method selection are completed, and the advertiser selects the send button provided on the web page and transmits the advertisement information contained in the web page to the delivery server 100. Apply for the advertising service of the invention.

On the other hand, the transmission server receiving the advertisement information through the web page is recorded in the advertisement information database 152 in the database unit 150 by different fields for each field in cooperation with the database management unit 140 ( S14), the application for advertisement is received and processed.

The advertisement information database is constructed in the transmission server by receiving the advertisement information directly from the above-described process or the advertiser, and the subscribers subscribed to the telephone network receive the application of the advertisement service according to the present invention and record the application details of the service. Recorded in the service information database 153.

First embodiment

5 illustrates a first embodiment of the advertising method of the present invention made while connecting a telephone with reference to the above-mentioned advertising information database. The first embodiment disclosed in the present invention is an example in which the sender is configured to listen to an advertisement.

Referring to FIG. 5, a first embodiment of the present invention will be described. When a subscriber carrying a mobile telephone 11 enters a cell area 60 managed by an arbitrary base station 20, the base station 20 ), An update process for the location of the subscriber is performed with reference to the location information of the mobile phone detected through wireless communication with the mobile phone. This process is the same as the known art, and since it is not related to the scope of the present invention, its detailed description is omitted.

In step S21, when the subscriber carrying the mobile telephone 10 selects and inputs the telephone number of the counterpart who wishes to make a telephone call, and then presses a call button (Send) provided in the mobile telephone, the mobile telephone 11 The call connection request signal corresponding thereto is wirelessly transmitted. At this time, the call connection request signal transmitted wirelessly is applied to the transmitting server through the communication network (S22). On the other hand, the call connection request signal includes the telephone number input by the subscriber; and the telephone identification information of the mobile telephone used by the subscriber. Therefore, the transmission server 100 refers to the identification information to make a current call connection. It is checked whether the requesting subscriber is subscribed to the advertisement service with reference to the service information database 153 of the database unit 150 (S23). Accordingly, if the subscriber is not subscribed to the service, the call connection tone is transmitted to the subscriber telephone according to a conventional procedure (S23).

On the other hand, if the subscriber subscribed to the service, the transmission server 100 checks the field of interest to the subscriber with reference to the database 153 containing the service information of the subscriber (S24). With the result, the advertisement information database 152 containing the advertisement information is searched to detect the advertisement message stored in the field of the same field (S25).

This series of processes is performed while the telephone network transmits a ring signal indicating that a call connection is requested to the other party's mobile phone. On the other hand, since the subscriber's mobile phone achieves the object of the present invention by transmitting the advertisement message detected in the above-described process (S26), the mobile phone 10 that has sent the call, as described above, Advertisement message is output instead of Ring Back Tone sound so that the subscriber listens to the advertisement message.

Second embodiment

In the second embodiment disclosed in the present invention, both the sender and the receiver are configured to listen to an advertisement, and the process of listening to the advertisement of the caller is the same as that of FIG. 5, and thus a detailed description thereof will be omitted.

The transmission server that detects the advertisement message of the receiver from the advertisement information database by performing the above-described process S21 to S25 of FIG. 5 transmits the call connection signal to the receiver's mobile phone and simultaneously transmits the advertisement message (S31).

Then, the mobile phone receiving the call connection signal checks whether there is an advertisement message in the call connection signal (S32). As a result, if it is determined that there is no advertisement message, the identification information of the caller transmitted with the call connection signal is detected from the call connection signal according to a conventional method, and the corresponding ring tone is output from the memory (S321). .

On the other hand, if it is determined in S32 that the call connection signal with the advertisement message, the advertisement message is detected from the call connection signal and output as a ringtone (S33).

On the other hand, the transmission server operates to perform the above-described process S31 to S33 and at the same time, the advertisement can be delivered to the caller by performing the process S26 of FIG.

Thereafter, when the mobile telephone of the other party to which the call ring tone is transmitted is hooked off, the telephone network opens a call in the mobile telephone period in which the call is originated and the mobile telephone is hooked off. To be done.

Meanwhile, in the above-described embodiments, the advertisement is simply performed according to the advertiser's setting. However, the subscriber stores the information set by the subscriber in the service information database in the service information database, and the advertisement is selected based on the advertisement. Of course, the subscriber's personal information, for example, depending on the age, occupation, hobbies, can be arbitrarily set automatically.

In addition, when a call is established as described above, the transmission server 41 checks the time at which the advertisement message is sent. This information may be reflected in the process of calculating the user's usage fee, and may be configured to be used as a material for discounting the usage fee or accumulating mileage. Of course, it can simply be calculated based on the number of listening of the advertisement message.

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto and is intended by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

According to the present invention, it is possible to fix the above-described problems to fix the eyes of the consumer to the advertisement, it is possible to easily achieve the purpose. In addition, the present invention can be easily implemented in addition to the conventional telephone network, it is economical because the infrastructure construction cost is low, and easily accessible to the consumer as one of the additional services of the traditional telephone network, it is easy to advertise without giving the consumer a feeling of rejection There are advantages to it.

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to

1 shows a schematic configuration of a telephone network to which the present invention is applied.

2 illustrates a configuration of a delivery server implementing the present invention.

3 illustrates a process in which an advertiser applies for an advertisement to a delivery server through the Internet.

4 illustrates an example of a web interface provided to an advertiser for obtaining advertisement information at the time of advertisement application.

FIG. 5 illustrates a process in which an advertisement is performed when a call is connected according to the first embodiment of the present invention.

FIG. 6 illustrates a process in which an advertisement is performed when a call is connected according to the second embodiment of the present invention.

<Brief description of the major symbols in the drawings>

110: web server unit 120: advertising message detection unit 130: advertising message sending unit

Claims (7)

Advertising messages; A transmission server having an advertisement information database containing advertisement information such as advertisement period; advertises before a telephone period call is made in a network connected to a telephone network. In the telephone network, (a) receiving a call connection request generated according to a call connection signal of a telephone through a telephone network; (b) detecting identification information of a call originating telephone received in the call connection signal; In the delivery server, (c) checking whether a subscriber is registered in an advertisement service based on the identification information with reference to a service information database; (d) detecting a predetermined advertisement message in an advertisement information database if the subscriber is registered in the advertisement service; And, and (e) transmitting the advertisement message detected in the step (c) to the telephone until the call connection is made to the telephone. The method of claim 1, Detecting identification information of a call reception telephone included in the call connection signal; Confirming with reference to a service information database whether a receiver is registered in an advertisement service based on the identification information; If the subscriber is registered in the advertisement service, detecting a predetermined advertisement message in the advertisement information database; And, And adding the advertisement message to a call connection signal and transmitting the call message to the receiver's telephone until the call connection is established. The method according to claim 1 or 2, The advertisement information database stores advertisement messages for each field, After the step (c), the method further comprises the step of detecting the subscriber's interests contained in the service information database, wherein in (d) the advertisement message is selectively detected according to the subscriber's interests. Featured advertising method. The method according to claim 1 or 2, In the step (d), the advertisement message is alternatively detected in the advertisement information database with reference to the subscriber's personal information contained in the subscriber information database. The method according to claim 1 or 2, And accumulating the number of times the subscriber has listened to the advertisement message (or time), and thus, discounting the fare or accumulating the mileage is performed accordingly. The method according to claim 1 or 2, The telephone network is a mobile telephone network, and the telephone is a mobile telephone. The method according to claim 1 or 2, The telephone network is a landline telephone network, and the telephone is a landline telephone.