KR20050018934A - Customer relationship management method for insurance using mobile communication and internet - Google Patents

Abstract

PURPOSE: A CRM(Customer Relationship Management) method for insurance using the mobile communication and the Internet through the VM(Virtual Machine)-based data communication is provided to enable an insurance planner to directly input service data to be transmitted to each policyholders through a web page connected to a service server on the Internet. CONSTITUTION: A VM application installed to a terminal is executed(S110). The VM application transmits policyholder information including policyholder ID information through the mobile communication network(S120). A mobile communication server receives/transmits the policyholder information to the service server(S130). The service server withdraws ID information of the policyholder by inquiring a database(S141). The service server judges validity by comparing the withdrawn ID information with the received ID information(S142). In case of the validity, the service data is transmitted to the mobile communication server(S150). The mobile communication server transmits the service data to a corresponding terminal(S160). The VM application is operated by using the service data as an input value(S170).

Description

Customer relationship management method for insurance using mobile communication and internet}

The present invention provides various insurance-related information to insurance subscribers using the Internet and mobile communication, while minimizing the communication load through VM (Virtual Machine) based data communication to reduce the communication cost as well as improve the security, the Internet Through the web page implemented on the web page, the insurance agent (insurance company employee) updates the information to be provided to the subscriber and manages the insured user so that efficient customer relationship management is possible at a remote location.

Due to the proliferation of personal telecommunications and the Internet, various insurance and financial related services provided through branch office visits by subscribers or visits by insurance planners (insurance employees) will be replaced by online-based services. In addition, such online-based insurance information providing service is being developed and provided as a major element of the customer relationship management (CRM) management technique.

The online-based insurance customer relationship management technique is mainly based on the Internet-based insurance company's website operation and e-mail delivery, and SMS (based on personal communication network (PCN)). Short Message Service) and data transfer service through WAP (Wireless Application Protocol), and the insurance customer relationship management method through the dual mobile communication network is relatively limited in place and time. Not only is it small, but the terminal penetration rate is also high, which makes it possible to manage customer relationships more efficiently.

However, in the conventional SMS and WAP-based insurance customer relationship management techniques, there is a problem in that SMS can not only provide data, but also multimedia services such as image and voice information are not available. Since communication must be maintained at all times while being provided, not only the communication load is large, but also a simple browsing (browsing) role with almost no secondary processing of the data received in the terminal, thereby providing a multimedia interface such as image, voice, and video. There are many limitations to the implementation.

In particular, the conventional WAP-based insurance customer relationship management technique is a form of transmitting data from an insurance company (broadcast message in the case of SMS) or a BBS (bulletin board system: electronics) which simply reads information set by the insurance company collectively. There is a serious problem that there is little room for the insurance planner who has formed a ties with the customer, which can not escape the bulletin board system) form.

The present invention has been made in view of the above-mentioned problems, and installs a VM (Virtual Machine) application in a mobile communication terminal, connects a service server to a mobile communication server, and enables VM-based data transmission and reception. For example, the insurance agent can directly input service data sent to each subscriber through a web page connected to the service server and implemented on the Internet.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT A detailed configuration and a procedure of the present invention will be described with reference to the accompanying drawings.

First, FIG. 1 is a conceptual diagram of the present invention, which deviates from the conventional mobile communication-based insurance customer relationship management technique in the form of a batch transmission or electronic bulletin board. Indicates that management is possible.

Figure 2 shows the main components of the present invention and the connection relationship between each component, as can be seen through the figure, the minimum components for the performance of the present invention, the Internet 100, the mobile communication network 200 ), A computer 110, a terminal 210 on which the VM application 211 is installed, a web page 120, a service server 130, a database 131, and a mobile communication server 140.

The computer 110 is connected to the service server 130 through the web page 120, the Internet 100 is connected, the web browser is installed, the insurance agent (insurance company employee) is the computer 110 The service data is input to the service server 130 through or service data recorded in the service server 130 or the database 131 is selected.

The database 131 is a database 131 that includes subscriber information of insurance subscribers, designer information of an insurance agent, and service data provided to subscribers, and includes subscriber identification information and designer identification information, respectively. In addition, these subscribers and designers will be used for authentication when connecting to the service server 130.

The service data is data that is transmitted to the subscriber terminal 210 and used as an input value or a setting value of the VM application 211. The service data is based on the type of data and the service server 130, the database 131, or the service server 130. It may be stored in a separate storage device connected, in the case of data or content that is commonly applied between the subscribers in the service server 130 in order not to access the database 131, and in the case of data for each subscriber database 131 It is preferable to store the service data, but the storage form of such service data is a matter that can be selectively applied by those skilled in the art to which the present invention pertains, and thus no specific limitation of the claims is made.

On the other hand, if the service provider of the present invention is not the insurance company, that is, the present invention is implemented in the form of a mobile communication-linked Internet information providing service for the insurance agent as a subscriber, the subscriber information and the designer information are different from each other. Since the database 131 of the present invention is not limited to a single database, the configuration form of the database 131 may also be implemented by those skilled in the art. Since it is a matter applicable to the selection, there is no specific limitation of the claims.

The implementation procedure of the present invention having such a configuration is shown in FIGS. 6 and 7, which will be described in detail as follows.

First, the first step of the subscriber side, i.e., the mobile communication terminal 210, is a VM application 211 installed in the terminal 210, and the VM application 211 is a memory device of the mobile communication terminal 210. Is an example of an initial screen when the VM application 211 is executed.

Thereafter, the VM application 211 transmits subscriber information including subscriber identification information through the mobile communication network 200. The subscriber identification information includes an ID and a password, and the transmission of the subscription information is performed by the user. Or the VM application 211 automatically transmits identification information previously stored in the storage device of the terminal 210.

The transmitted subscriber information is transmitted to the service server 130 through the mobile communication server 140, the service server 130 inquires the database 131, and determines the validity of the transmitted subscriber identification information, and if it is valid It accepts the connection and transmits the service data.

The service data transmitted to the mobile communication server 140 is transmitted to the corresponding terminal 210 through the mobile communication network 200, and an example of the screen at this time is shown in FIG.

The service data are input values of the VM application 211 and have various forms such as image, voice, and video as well as data in text form, and are reprocessed by the VM application 211 to be used as a terminal 210. As an example, the subscriber card replacement screen as shown in FIG. 5 may be used.

On the other hand, such service data may be applied directly or selected by the individual insurance agent, in addition to the data constructed by the service provider of the present invention, the specific procedure is as follows.

First, a web browser installed on the computer 110 is executed, and the web browser opens the web page 120 implemented on the Internet 100 according to the insurance agent's operation.

When the web page 120 is opened, the insurance agent enters their identification information, that is, ID and password, etc., the web page 120 transmits the designer information including this to the service server 130.

The service server 130 determines the validity of the design identification information transmitted by inquiring the database 131 and, if valid, accepts the input through the web page 120 from the computer 110.

As a result, the technical gist of the present invention relates to the mobile communication terminal 210 and the Internet 100 in which a virtual machine application (211) is installed in an insurance customer relationship management (CRM) method using mobile communication. The computer 110 connected and the web browser is installed, the web page 120 implemented on the Internet 100, the service server 130 and the service server 130 connected to the web page 120 and the mobile communication server 140. Is connected to the database 131, and the application execution step (S110) in which the VM application 211 installed in the terminal 210 is executed, and the subscriber application including the subscriber identification information is performed by the VM application 211. Subscriber information sending step (S120) for transmitting through the 200, the mobile communication server 140 receiving the subscriber information subscriber information transmitting step (S130) for transmitting it to the service server 130, and the subscriber information received Service book The server 130 queries the database 131 to retrieve the subscriber's identification information (S141), and the service server 130 compares the subscriber identification information with the received subscriber identification information. The subscriber identification information checking step (S142) to determine the validity, and the service data transmission step (S150) for transmitting the service data to the mobile communication server 140, the service server 130, if the subscriber identification information is valid, and move Service data transmission step (S160) that the communication server 140 transmits the service data to the corresponding terminal 210 through the mobile communication network 200, and the VM application (211) with the service data received by the terminal 210 as input values. Application operation step (S170) is operated, and the computer using the mobile communication and the Internet, characterized in that the data input step (S200) consisting of inputting the service data to the service server 130. As a customer relationship management method, the data input step (S200) is a browser execution step (S210) to run a web browser installed on the computer 110, the web browser opens the web page 120, the designer including the design identification information Web page access step (S220) for transmitting information, web page 120, the architect information transmission step (S230) for transmitting the designer information to the service server 130, and the service server 130 receiving the designer information Inquiring the database designer 131 to retrieve the designer's identification information (S241) and the service server 130 compares the extracted designer identification information and the received designer identification information to determine the validity Design identification information confirmation step (S242), and if the design identification information is valid, the service server 130 is characterized in that the input acceptance step (S250) to accept the input from the computer 110, Insurance is a customer relationship management method using the mobile communication and the Internet.

According to the present invention, it is possible to secure communication security while minimizing the insurance customer relationship management through mobile communication, and to reduce the communication cost by minimizing the communication load, and to provide the service data provided to the subscriber through mobile communication. By allowing insurance planners to enter or select directly through the Internet, the effectiveness of customer relationship management can be maximized.

1 is a conceptual diagram of the present invention

2 is a block diagram of the present invention

3 is a terminal screen example of the present invention

4 is an exemplary view of providing a service screen according to the present invention.

5 is an exemplary terminal screen of an embodiment of the present invention.

6 is a flow chart of the present invention.

7 is a detailed flowchart of the data input step of the present invention.

<Code Description of Main Parts of Drawing>

100: Internet

110: computer

120: web page

130: service server

131: database

140: mobile communication server

200: mobile communication network

210: terminal

211: VM application

S110: application execution step

S120: subscriber information sending step

S130: subscriber information transmission step

S141: subscriber information inquiry step

S142: subscriber identification information confirmation step

S150: service data transmission step

S160: service data transmission step

S170: application operation step

S200: data input step

S210: browser execution step

S220: web page access step

S230: architect information transmission step

S241: Architect Information Search Stage

S242: Design identification information verification step

S250: Input acceptance step

Claims (2)

In the insurance customer relationship management (CRM) method using mobile communication, Mobile communication terminal 210 with a VM application (Virtual Machine Application) 211, a computer 110 connected to the Internet 100, the web browser is installed, a web page 120 implemented on the Internet 100, the A service server 130 connected to the web page 120 and the mobile communication server 140 and a database 131 connected to the service server 130 are configured, An application execution step (S110) in which the VM application 211 installed in the terminal 210 is executed; A subscriber information sending step of transmitting, by the VM application 211, subscriber information including subscriber identification information through the mobile communication network 200 (S120); A subscriber information transmission step (S130) of transmitting the subscriber information to the mobile communication server 140 to the service server 130; A subscriber information inquiry step (S141) in which the service server 130 which has received the subscriber information retrieves the identification information of the corresponding subscriber by inquiring the database 131; A subscriber identification information checking step (S142) in which the service server 130 compares the extracted subscriber identification information with the received subscriber identification information and determines its validity; A service data transmission step (S150) of transmitting the service data to the mobile communication server 140 by the service server 130 when the subscriber identification information is valid; A service data sending step of transmitting, by the mobile communication server 140, the service data to the corresponding terminal 210 through the mobile communication network 200 (S160); An application operation step (S170) in which the VM application 211 is operated with the service data received by the terminal 210 as an input value; Insurance customer relationship management method using the mobile communication and the Internet, characterized in that the computer 110 comprises a data input step (S200) for inputting the service data to the service server (130). The method of claim 1, wherein the data input step (S200) comprises: a browser execution step (S210) of executing a web browser installed on the computer 110; A web page access step (S220) in which the web browser opens the web page 120 and transmits the designer information including the design identification information; A designer information transmission step (S230) of the web page 120 transmitting the architect information to the service server 130; A designer information search step (S241) for retrieving the identification information of the corresponding designer by the service server 130 receiving the designer information and querying the database 131; A design identification information confirming step (S242), by which the service server 130 compares the extracted design identification information with the received design identification information to determine its validity; Insurance designation management method using the mobile communication and the Internet, characterized in that the service server 130 is an input acceptance step (S250) to accept the input from the computer 110, if the designation identification information is valid.