KR200403283Y1 - Apparatus for advertising - Google Patents

Abstract

The present invention relates to an advertising terminal device, by using a removable storage medium to separate the advertising terminal device from the fish-based operating system to operate independently, including the reproduction conditions including the date, day, time of the advertising content The present invention relates to an advertisement terminal device capable of real and efficient advertisement by enabling to play and output advertisement content for each reproduction condition.

Description

Advertising terminal device {Apparatus for advertising}

The present invention relates to a terminal device for advertisement, and more specifically, it can be operated independently from the fish-based operating system using a removable storage medium, and by setting the file playback conditions to play the advertising content according to the playback conditions The present invention relates to an advertisement terminal device capable of playing an advertisement more substantially and efficiently.

In recent years, as a lot of products are being poured, not only the manufacture of the product but also the efficient advertisement of the manufactured product is increasing in importance. As the awareness of the importance of efficient advertisement of our products increases, various advertising media and advertising means are emerging.

Accordingly, not only advertisements through mass media using general broadcasting and newspapers, but also various advertisement means such as outdoor advertisements for corporate publicity, product description advertisements using advertisement promotion assistants, and advertisements using LCD media are emerging.

In the case of advertising using LCD media, it is mainly used in dealerships and road shops located in shopping malls and streets, and the products that are sold in road shops to street people who are potential and random customers are repeatedly applied to the products. It is exposing advertisements containing image ads.

In the case of the advertising means using the LCD medium, since it is usually operated on the basis of the fish, the independent operation of the advertising device itself is not made, and also due to problems such as the size of the advertising device is not easy to move. In addition, since it targets random and potential customers, rather than presenting specific advertisement contents for each corresponding product, the advertisement is focused on image promotion of the product.

In addition, since these ads are executed only indefinitely, they are reproduced irrespective of whether they are watching or not, and the energy is wasted. There are many difficulties in installing each product that requires the introduction of actual advertisements and specific information on products at discount stores, in terms of cost and dependence on fish-based operating systems.

In other words, corporate image advertising using outdoor advertising or LCD media can be positive in terms of the potential effects of advertising. The same problem is discussed.

The technical problem to be achieved by the present invention, in order to solve the problems of the prior art as described above, can be operated independently from the fish-based operating system through a removable storage medium, and also, including the time zone The present invention provides an advertisement terminal apparatus capable of reproducing and outputting advertisement contents according to a condition so that practical and specific advertisements can be directly delivered to consumers.

Another technical problem to be achieved by the present invention is to recognize the RF tag attached to each product is configured to indicate the specific price, description or advertisement of the product attached to the RF tag and electronic credit settlement based on this To provide.

According to an aspect of the present invention, there is provided an advertisement terminal device including: a removable storage medium storing one or more advertisement content files; A reproducing unit for reading, reproducing and outputting the advertisement content file from the storage medium; And a screen display unit for displaying the output content file for advertisement.

The reproduction unit may further include: a schedule setting unit configured to set the advertisement content file to be played for each file reproduction condition including at least one of a date, a day of the week, and a time zone; A playlist storage unit for storing a file playlist for each file reproduction condition of the advertisement content file to be reproduced for each file reproduction condition; A timer unit for outputting a time environment including a current time; And a controller configured to read and output the advertisement content file corresponding to the file playlist read from the playlist storage unit corresponding to the time environment received from the timer unit, from the storage medium.

As a result, the device can be operated independently of the fish-based operating system, and the device can be implemented for practical and efficient advertisement and product promotion by operating for each reproduction condition including a time zone.

The advertisement terminal device according to the present invention for achieving the above technical problem is provided with an RF tag recognition unit for recognizing the data of the RF tag when the RF tag is located at a predetermined recognition distance from the advertising terminal device, the reproduction The unit reads, reproduces and outputs the advertisement content file stored in the storage medium corresponding to the data of the RF tag received from the RF tag recognition unit, and also the playback unit is recognized by the RF tag recognition unit A billing unit configured to display data of an RF tag attached product on the screen display unit and electronically pay an amount corresponding to a price of the RF tagged product among data recognized by the RF tag recognition unit; It is further provided.

Accordingly, by recognizing the RF tag attached to the product, it is possible to provide the information to the consumer in real time and concretely about the product information including the price or description of the specific product desired by the consumer. In this way, it is possible to implement a device that induces the correct judgment of the consumer's product selection and promotes product sales through the promotion and advertisement of the product.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the advertising terminal device according to the present invention.

1 is a view showing a schematic external shape of the advertising terminal device according to the present invention.

Figure 1a shows the front of the advertising terminal device according to the present invention, Figure 1b shows the back of the advertising terminal device according to the present invention. In addition, Figure 1c shows a first mounting means for mounting the advertising terminal device according to the present invention on the merchandise display stand, etc. Figure 1d is a second to mount the advertising terminal device according to the present invention on the merchandise display stand, etc. A mounting means is shown.

Hereinafter will be described in detail with respect to the external shape of the advertising terminal device according to the present invention.

In the front of the device according to the present invention in Figure 1a is provided with a screen display unit 100 and the sound output unit 110.

The screen display unit 100 uses an LCD or the like and externally displays a video of an advertisement content file decoded and reproduced. The LCD panel constituting the screen display unit 100 needs to be able to guarantee mobility and be mounted on a merchandise display stand, and also to deliver specific information and advertisements of the product to a practical real user who is motivated to purchase the corresponding product. The main purpose is to have a size of about 3 ~ 9 inches.

In the case of targeting a real consumer who is motivated to purchase the product and examines the product in detail, it is preferable that an advertisement function by sound is added to the advertisement terminal device. In the device according to the present invention, the sound output unit 110 is mounted at the front side to enable such a function, and the screen display unit 100 is configured to listen to the sound information while watching the advertisement and information of the corresponding advertisement content.

Figure 1b shows the back of the device according to the present invention.

In FIG. 1B, a removable storage medium including a SD card (Security Digital card) is provided with a detachable part 120 to be detachable from the main body of the advertising terminal device, and a mounting means for mounting the advertising terminal device on the merchandise display stand. The binding unit 130 that binds to is shown.

Figure 1c shows a view of the first mounting means for mounting the advertising terminal device on the merchandise display.

The first mounting means shown in Figure 1c is the binding plate 140, the back plate 150, the front plate 160, the connecting portion 170, the hinge portion 180, the binding fastening portion 145 and the second binding The fastening part 165 is comprised.

The binding plate 140 is bound to the advertising terminal device according to the present invention. The binding with the advertising terminal device is made through the binding of the binding unit 130 and the binding unit 145 provided in the binding plate 140 shown in Figure 1b.

The rear plate 150 is a magnetic body to be fixed to the merchandise display rack made of metal material by using a magnetic material as a part mounted on the merchandise display rack, and the magnetic material is preferably a rubber magnetic material.

The binding plate 140 to which the advertising terminal device is bound is bound by the second fastening unit 165 after an appropriate height is adjusted to the front plate 160 so that the upper and lower heights can be adjusted. .

The front plate 160 to which the binding plate 140 is bound is connected by the back plate 150 and the connection unit 170. The connector 170 is provided with a hinge 180 so that the connector 170 can rotate in a predetermined angle range.

The hinge unit 180 allows the advertisement terminal device, the binding plate 140, and the front plate 160 to adjust the angles connected to the rear plate 150 integrally so that consumers can view the advertisement at an appropriate angle. I can adjust it.

Figure 1d is a view showing a second mounting means for mounting the advertising terminal device according to the present invention on the merchandise display.

The second mounting means shown in Figure 1d is the binding plate 140, the back plate 150, the front plate 160, the connecting portion 170, the hinge portion 180, the binding fastening portion 145, the second binding Consists of the fastening part 165 and the mounting plate 190.

The binding plate 140, the rear plate 150, the front plate 160, the connection unit 170, the hinge unit 180, the binding fastening unit 145, and the second binding fastening unit 165 are described in FIG. 1C. Since the description is the same as above, the description is omitted.

The second mounting means forms a mounting plate 190 that can put the back plate 150 on the product stand in the shape of an inverted b-shape to advertise the terminal device according to the present invention irrespective of the magnetic display stand. Can be mounted.

Hereinafter will be described in detail with respect to the internal device so that the function of the integrated advertising terminal device according to the present invention can be expressed.

Figure 2 is a block diagram showing the internal configuration of a preferred embodiment of the device according to the present invention.

2, the integrated advertising terminal device according to the present invention is a storage medium 200, the screen display unit 210, the playback unit 220, the detector 230, the wireless setting unit 240, the sound output unit ( 250, an RF tag recognition unit 260 and a charging unit 270.

The storage medium 200 may be configured as a removable storage device such as an SD card as a removable storage device. Such a storage device is configured to be detachable from the advertisement terminal device of the present invention and to output the corresponding advertisement file independently of the fish-based operating system.

By configuring as described above, it is possible to guarantee the mobility of the advertising terminal device, and to easily replace, modify, update, etc., and store one or more contents files for the advertisement on the removable storage media and read them out from the advertising terminal device for output. Configure it to be.

The playback unit 210 basically reads an advertisement content file stored in a storage medium, and outputs the necessary processing such as decoding. In addition to these basic functions, a schedule setting unit 212, a playlist storage unit 214, a timer unit 216, and a controller 218 are provided for file reproduction according to file reproduction conditions.

The schedule setting unit 212 receives contents related to a reproduction condition such as outputting a specific advertisement at a specific time or day, etc. in playing the advertisement content file stored in the storage medium 200.

By setting the content file for advertisement according to the play condition, the terminal device can be operated according to the opening or closing time of the place where the advertisement terminal device is installed, and the advertisement contents for each day can be advertised so that the products can be advertised according to the day of the week. Can also be set. This will be described in detail with reference to Table 1 below.

Day / Date Start time End time Ad content month 08:00 21:00 Content 1 anger 08:00 13:00 Content 2 13:00 18:00 Content 3 18:00 21:00 Content 4 Number 08:00 12:00 Content 5, Content 6 13th 08:00 21:00 Content 7

As shown in Table 1, the start time and end time of a specific day are set, and the corresponding advertisement content is set. For example, if it corresponds to the Monday of Table 1, the advertising terminal device according to the present invention plays a file corresponding to the content 1 repeatedly from the start time (08:00) to the end time (21:00).

In the case of Tuesday, the time zone is divided into three stages, and content 2 is repeatedly played from 08:00 to 13:00, content 3 from 13:00 to 18:00, and content 4 from 18:00 to 21:00. You can also set to play the.

In the case of Wednesday of Table 1, contents 5 and 6 may be repeatedly played from 08:00 to 12:00. In addition, by setting a specific date, for example, the content 7 may be set to be played from 08:00 to 21:00 on the 13th day as shown in the bottom of Table 1 above.

In this way, it is possible to set a playback condition and to play a corresponding file so that a specific advertisement can be performed by time of day and day of week. If the integrated advertising terminal device according to the present invention is mounted on a merchandise display stand of a large-scale mart or a discount store, if the product to be displayed is changed every day of the week, the contents for advertisement can be reproduced according to the information on the advertisement accordingly. There is more practical advertising possible.

The file reproduction condition may be set wirelessly by the wireless setting unit 240 which is a wireless means spaced apart from the advertisement terminal device of the present invention.

In this way, it is possible to change the advertising content on a temporary basis by enabling wireless setting, so that the user of the advertisement terminal device of the present invention immediately plays a file when there are many buyers eager to purchase a product in the corresponding product or when there is no at all. You can also set conditions.

The conditional file playlist of the advertisement content file to be reproduced for each file reproduction condition set by the schedule setting unit 212 is stored in the playlist storage unit 214.

The control unit 218 is the content file for the advertisement corresponding to the time environment received from the timer unit 216 for outputting the time environment including the current time in the file playlist read from the playlist storage unit 214. Read from the storage medium 200 and outputs.

As described above, the file of the advertisement content corresponding to the reproduction unit 210 is decoded and is displayed to the outside by the screen display unit 220 through the LCD through the necessary processing.

The screen display unit 220 is to provide a specific information about the product or advertisement for the product to the actual buyers of the product, and to mount the LCD display unit of the appropriate size so that each product can be mounted on the merchandise display stand Desirably, a size of about 3 to 9 inches is practically suitable.

In addition, if sound information is included in the advertisement content file for the advertisement with the auditory effect, the sound information is decoded and output to the sound output unit 250.

In large outdoor advertisements or advertisements on the streets or roadside shovels, it may be desirable to refrain from sound ads because they may cause discomfort to passers-by, a potential customer base. Since most people visit the back, it is desirable to provide the actual purchaser with information about the advertisement or the product including accurate and specific voice information about the product.

The detector 230 may detect a person within a predetermined distance range from the advertisement terminal device, and the playback unit 210 outputs an advertisement content file only when a detection signal is output from the detector 230. You can do that.

Since it is useless to continuously advertise in the absence of any customers who actually watch the advertisement for the product, and it is inefficient in terms of energy protection, it is desirable to reproduce the output only when a person is detected within a predetermined range in the advertisement terminal device. Do.

As the detection unit 230, it is preferable to use an infrared detection device that generates and detects an infrared signal when a person within a predetermined distance range using the infrared signal device is recognized.

The RF tag recognition unit 260 recognizes the data of the RF tag when the RF tag is located at a predetermined recognition distance from the advertisement terminal value.

In many cases, a bar code is used as a means of recognizing information about a product, but in recent years, a lot of RF tags that can recognize a large amount of information about a product and various kinds of information have been widely used. The RF tag may contain information about the product, such as price, date of manufacture, manufacturer, use of the product, description of handling and specific advertisement of the product.

If the consumer wants the above specific information about a product that the user desires to purchase, the RF tag recognition unit 260 according to the present invention locates the product with the RF tag attached thereto at a predetermined recognition distance from the advertisement terminal device of the present invention. When the information is recognized from the RF tag attached to the product, the playback unit 210 stores the advertisement content file stored in the storage medium 200 corresponding to the data of the RF tag received from the RF tag recognition unit 260. Read, play, and output.

In addition, the playback unit 210 may display the data of the product with the RF tag recognized by the RF tag recognition unit 260 on the screen display unit 220 so that consumers can selectively view only the desired information. have.

Typically, the method by which a consumer obtains specific information about a product is only displayed or described on the product or the packaging of the product. It is cumbersome to look at it, and it is impossible to express all the specific information about the product on the product or its packaging.

However, through the advertising terminal device according to the present invention equipped with the RF tag recognition function, it is possible to immediately provide consumers with not only the basic information about the product but also detailed usage instructions and advertisement information, so that the consumer can receive specific product information and advertisement. Through the objective data of the product selection through the benefit to the consumer, manufacturers can benefit from the product purchase can be increased through advertisements for the product.

In addition, through the billing unit 270 of the advertising terminal device according to the present invention to be able to make an electronic payment for the amount corresponding to the price of the product with the RF tag from the data recognized by the RF tag recognition unit in real time Consumers can purchase products more conveniently and conveniently.

The billing unit 270 reads the electronic credit card information and the like and uses the read information to access the credit card payment server or the like to make the electronic credit card payment, and the specific configuration of the electronic credit card payment is a well-known technical configuration. Detailed description will be omitted.

3 is a view showing a configuration of another preferred embodiment of the advertising terminal device according to the present invention.

In addition, the terminal device for advertising according to the present invention also needs to advertise the same product group in several places. In this case, the desired terminal can be achieved by the same removable storage medium. The advertisement content file may be received and a file reproduction condition may be set.

Unlike the method of reproducing through only one terminal device, the central server 300 transmits data to select advertisement contents to be reproduced and transmit the data to a plurality of terminals 310, 320, 330, 340, and 350. You can also play by sending.

The present invention described above enables consumers to know the specific information about the product directly in real time, so that consumers can make an objective and fair choice, and manufacturers can promote product purchase through this.

Although the preferred embodiments of the present invention have been shown and described above, the present invention is not limited to the specific preferred embodiments described above, and the present invention belongs to the present invention without departing from the gist of the present invention claimed in the claims. Various modifications can be made by those skilled in the art, and such changes are within the scope of the claims.

In the case of the advertisement terminal device according to the present proposal, the advertisement terminal device can be separated from the fish-based operating system using a removable storage medium, and can be operated independently, including the date, day, and time of the advertisement contents. By setting the playback conditions, it is possible to play and output the advertising content for each playback condition, so that the advertisement of the content can be variously played according to the product or the buyer of the product.

In addition, it provides consumers with information on objective product selection by providing consumers with information on specific prices, manufacturing dates, manufacturing companies, instructions for use, and advertisements in real time. Can promote the purchase of goods.

Figure 1a is a diagram showing a front surface of a schematic external shape of the advertising terminal device according to the present invention.

Figure 1b is a view showing the rear of the schematic outer shape of the advertising terminal device according to the present invention.

Figure 1c is a view showing the first mounting means for mounting the advertising terminal device according to the present invention on the merchandise display.

Figure 1d is a view showing a second mounting means for mounting the advertising terminal device according to the present invention on the merchandise display.

Figure 2 is a block diagram showing the internal configuration of a preferred embodiment of an advertising terminal device according to the present invention.

3 is a view showing a configuration of another preferred embodiment of the advertising terminal device according to the present invention.

Claims (10)

A removable storage medium storing at least one advertisement content file; A reproducing unit for reading, reproducing and outputting the advertisement content file from the storage medium; And And a screen display unit for displaying the advertisement content file output on the screen. The regeneration unit, A schedule setting unit configured to set the advertisement content file to be played for each file playing condition including at least one of a date, a day of the week, and a time zone; A playlist storage unit for storing a file playlist for each file reproduction condition of the advertisement content file to be reproduced for each file reproduction condition; A timer unit for outputting a time environment including a current time; And And a control unit for reading and outputting the advertisement content file corresponding to the time environment received from the timer unit among the file playlist read out from the playlist storage unit from the storage medium and outputting the advertisement content device. . The method of claim 1, RF tag recognition unit for recognizing the data of the RF tag when the RF tag is located at a predetermined recognition distance from the advertising terminal device; And the reproduction unit reads, reproduces and outputs the advertisement content file stored in the storage medium corresponding to the data of the RF tag received from the RF tag recognition unit. The method of claim 1, RF tag recognition unit for recognizing the data of the RF tag when the RF tag is located at a predetermined recognition distance from the advertising terminal device; And the reproducing unit displays data of the product with the RF tag attached to the screen display unit when the RF tag recognition unit recognizes the data of the RF tag. According to claim 2 or 3, wherein the advertising terminal device, And a billing unit for electronically paying an amount corresponding to the price of the product with the RF tag among the data recognized by the RF tag recognition unit. According to any one of claims 1 to 3, wherein the advertising terminal device, Further comprising a detection unit for detecting a person within a predetermined distance range from the advertising terminal device, And the reproduction unit outputs the advertisement content file when a detection signal is output from the detection unit. According to any one of claims 1 to 3, wherein the advertising terminal device, And an audio output unit configured to output an audio signal of the advertisement content file reproduced and output from the playback unit to the outside. According to any one of claims 1 to 3, wherein the advertising terminal device, And a radio setting unit spaced apart from the advertisement terminal apparatus capable of setting the file reproduction condition by an unsigned signal. According to any one of claims 1 to 3, wherein the advertising terminal device, Advertising terminal device characterized in that it further comprises a mounting means for mounting the advertising terminal device on the merchandise display. The method of claim 8, wherein the mounting means, A binding plate coupled to the advertisement terminal device; A front plate coupled to the binding plate to enable height adjustment; And a rear plate hinged to the front plate. The rear panel is a terminal for advertising, characterized in that the magnetic product is fixed to the metal display stand. The method according to any one of claims 1 to 3, The storage medium stores the advertisement content file transmitted from the central server by wire or wirelessly, and the file reproduction condition is transmitted from the central server by wire or wirelessly.