KR20040071787A - Advertising method using moving avatar on display equipment of computer of internet user and program recording media about it be readable by the computer - Google Patents

Abstract

PURPOSE: An AD(ADvertisement) method using an avatar moving on an Internet user screen and a computer-readable recording medium recording a program for the same are provided to expose a user to the AD naturally, and induce an AD effect from the user having no intention to view the AD by displaying the AD on the screen along the movement of the avatar. CONSTITUTION: After member registration, the user selects the avatar. The user enters the cyber space that the user moves the avatar to search or the EC(Electronic Commerce). The user moves the avatar. When the avatar moves to an avatar moving path, the AD is displayed. If the avatar is stopped, the AD disappears.

Description

Advertising method using moving avatar on display equipment of computer of internet user and program recording media about it be readable by the computer}

Avatars represent users as agents on the user's web, perform various actions on the web in two or three dimensions on behalf of the user, and play a role of enhancing the fun and efficiency of using the Internet. The present invention relates to a new advertising method on the Internet that enhances the advertising effect by attaching an advertisement to the avatar when it moves on the web using such an avatar.

In order to achieve the present invention, the avatar needs to move on the Internet. For this purpose, the avatar moves programmatically in a virtual space on the Internet composed of two or three dimensions and the advertisement is attached to the virtual space where the moving avatar passes or a point on the search path in advance. It is an object of the present invention to cause an advertisement to be displayed on a user screen to naturally expose the user to the advertisement and cause an advertisement effect without the intention of seeing the advertisement.

The present invention manages a computer and a member of a user who has a device, a transmission device, an input device, a storage device, a storage device, a processing device, a mouse, a display device and a program connected to the Internet, and an avatar database, an avatar moving program, and an advertiser. If you have an advertising database that you created by a contract or received from an ad producer, and you want to advertise a server on the main site that has a device that sends the avatar movements on the user's screen to the user's computer in conjunction with a pre-stored advertisement, It consists of an advertiser company.

The main site operates a community of Internet users, an e-commerce, a search program, and a site in which a user uses an avatar to perform a specific action on a computer screen. The main site receives an advertisement request from an advertiser's company in advance to produce an advertisement, or programs and stores an advertisement produced by the advertiser's company or an advertisement production company to be implemented on a web screen provided by the main site.

In addition, the main site has an avatar database, and if desired, the user transmits the desired avatar to the user, the user selects it, and programs the avatar to move on the web according to the user's input.

At the main site, you can map the route to the directory or the route to the article in e-commerce, map the way to search, or chat or community using avatars in two-dimensional or three-dimensional space. Or to allow the user to voluntarily move the avatar.

When a user connects to another website, the map or traffic will appear during the waiting time until the user connects to the website, and the avatar will be displayed instead of the current dotted line. A program that can configure a user's screen is created so that the process of displaying the process as the avatar moves on the screen until the change on the web made by the user input is completed.

After the user signs up, logs in, accesses the main site server, selects an avatar, then navigates to a directory for e-commerce on the web, searches for a search, chats with an avatar, or a virtual space with an avatar. If you are moving from, trying to access a different web site, or downloading a specific program, the user's avatar will go to a map, road map, or a specific directory or website. Move along a certain route on the map showing the process.

The avatar can be moved by dragging it to the avatar using the mouse, or by specifying the direction, or by using the computer's direction keys to move the direction in advance, or regardless of user input, for example, to access another website. We'll preprogram it so that the avatar appears on the server-provided map while you click and wait.

When the user moves to the avatar, if the user passes a certain part of the path, advertisements stored in advance in the part are displayed on the user screen. To this end, the path for moving the avatar is divided into parts, and the advertisement zone is set in advance according to the agreement with the advertiser, and the program is pre-determined so that the advertisement is displayed on the user screen when the user's avatar passes.

The advertisement may be displayed on the user screen in the form of a pop-up window or in other ways, or may be displayed on a road surface drawn in a road fashion on the path of the user's avatar. You can also hear it as you pass by.

If the avatar appears to move while the user clicks on the desired icon and waits, such as searching, accessing another website, or going to e-commerce, each segment of the path along the path If the avatar appears in a pop-up or voice and disappears when the avatar enters another zone, the advertisement is displayed after being killed. If it is displayed on the road, the advertisement may appear and disappear one by one. You may stay on the road until you are ready.

Even when the avatar moves in response to a user's input in an avatar chat or a virtual space, the avatar may appear and disappear according to the divided zones on the path as in the above case, or may remain on the road. In addition, in this case, the avatar may move and stop. In such a case, the advertisement may not appear or only appear for a certain time and then disappear. In the present invention, the advertisement is displayed only while the avatar is moving. If the advertisement is stopped for a predetermined time, the advertisement does not appear even if the avatar is located at the point where the advertisement is stored.

By displaying an advertisement while the avatar is moving, the advertisement is made while the user's eyes are caught by the movement of the dynamic avatar, and thus the advertisement effect can be further improved. It also allows you to make less time consuming less boring searches, downloads, etc., but also creates a dual effect of adverts, which helps in profitability of the main site.

Claims (18)

Manage users' computers and members with devices and transmission devices, input devices, mice, storage devices, storage devices, processing devices, display devices, and programs that access the Internet, and by acquiring avatar databases, avatar transfer programs, and advertisers. It has an advertising database created by the user or received from the advertisement creator, and moves the avatar on the user's screen according to the user's input according to the user's input, and associates the movement of the avatar on the user's screen with a pre-stored advertisement. A system consisting of a server at the main site with a device that sends it to a computer, and an advertiser company that wants advertising. Manage users' computers and members with devices and transmission devices, input devices, mice, storage devices, storage devices, processing devices, display devices, and programs that access the Internet, and by acquiring avatar databases, avatar transfer programs, and advertisers. It has an advertising database created by the user or received from the advertisement creator, and automatically moves the avatar on the user's screen according to the user's input, and connects the avatar's movement on the user's screen to the user's computer. A system consisting of a server on the main site with a device to send it to and an advertiser's company that wants advertising. In paragraph 1, Step 1 in which the user selects an avatar after signing up and logging in, Step 2 of entering the cyber space where the user can voluntarily move the avatar, such as searching and exploring, community or e-commerce using the avatar, 3 steps for the user to move the avatar, Step 4 in which an advertisement is displayed when the avatar moves on a path along which the avatar moves, The present invention relates to an advertisement method using an avatar moving on an internet user screen, wherein the advertisement disappears when the avatar stops moving. In paragraph 2, Step 1, when a user registers, logs in and selects an avatar, Step 2, where the user enters a command on the web, such as moving or downloading a web page, Step 3 of automatically moving the route on the map that the avatar selected by the user is displayed on the screen, Step 4 in which an advertisement is displayed when the avatar moves on a path along which the avatar moves, The present invention relates to an advertisement method using an avatar moving on an Internet user screen, wherein an advertisement disappears when an instruction on a web intended by the user is executed. Paragraphs 1 and 3 relate to the search and navigation maps and routes drawn on the map from the search and navigation site. Paragraphs 1 and 3 relate to the map and route the avatar will travel to a map and route drawn on an e-commerce site. Paragraphs 1 and 3 relate to a map and route to which an avatar will travel, such as an avatar chat, an avatar community, etc., and a road between buildings in a cyberspace where the avatar can gather. In Sections 2 and 4, the web page changes, such as attempting to access the map and route the avatar will move to, or attempting to access another associated web page on a directory classification or web page classification screen drawn on the map, or entering a subdirectory. While waiting for access from the context, the program is programmed to be displayed as a process of reaching a directory or web page along virtual maps and roads, and displays the roads as avatars pass by the degree of command execution or the time remaining. It is about a method. In sections 2 and 4, the avatar and the map to which the avatar will move are simply waiting for access to go to another web page or directory, or waiting to receive services provided on the web, such as downloading specific information or programs or downloading specific services. Program to display virtually maps and roads and display them in one corner of the screen until the service completes or while waiting for a particular service on the web. Therefore, it is about how to display the road here as the avatar passes. Paragraphs 1, 3 and 5, 6, and 7 refer to how the avatar starts to move by user input, and moves by the amount of commands entered according to the user's input in any way, such as by dragging the mouse and instructing with a direction key. It is about (slave term) In sections 1, 3 and 2, 4, when an avatar passes a certain area on the road, the advertisement is displayed in a corner of the user's screen in the form of a pop-up or the like. When the user enters the next area and moves to the next area, the advertisement is changed to the next area. To the display method (dependent clause). In paragraphs 1, 3 and 2, 4, a voice advertisement is displayed on a user's computer when an avatar passes a certain area of the road, and when the user enters and moves to the next area, the advertisement is changed to the next area and displayed continuously. (Dependent port) Paragraphs 1, 3 and 2 and 4 relate to a method in which an advertisement is displayed in a section of a road on a map, disappears when the avatar moves to another section, and the advertisement corresponding to the other section is displayed continuously. (Dependent port) Paragraphs 1, 3 and 2 and 4 relate to how the advertisements displayed on the road remain unchanged even when the avatar moves to the next zone. Paragraphs 11, 12, 13 and 14 relate to a method of displaying a combination of advertisements on a user screen, voice advertisements, and advertisements on a road. If the user does not select an avatar in Sections 2 and 4, it relates to a method of using the avatar selected by the main server itself. Paragraphs 1 and 3 relate to record carriers. Step 1 in which the user selects an avatar after signing up and logging in, Step 2 of entering the cyber space where the user can voluntarily move the avatar, such as searching and exploring, community or e-commerce using the avatar, 3 steps for the user to move the avatar, Step 4 in which an advertisement is displayed when the avatar moves on a path along which the avatar moves, A computer-readable recording medium recording a program relating to an advertisement method using a moving avatar on an internet user screen, wherein the advertisement disappears when the avatar stops moving. Paragraphs 2 and 4 relate to recording media. Step 1, when a user registers, logs in and selects an avatar, Step 2, where the user enters a command on the web, such as moving or downloading a web page, Step 3 of automatically moving the route on the map that the avatar selected by the user is displayed on the screen, Step 4 in which an advertisement is displayed when the avatar moves on a path along which the avatar moves, A computer-readable recording medium that records a program relating to an advertisement method using an avatar moving on an Internet user screen, wherein an advertisement disappears when a user executes an instruction on a web.