KR20040068804A - Advertisement system using ATM and its method - Google Patents

Abstract

PURPOSE: A system and a method for an AD(ADvertisement) using an unmanned banking information terminal are provided to maximize AD effect by concentratedly displaying the AD to a user concentrated on a screen through the screen for a transaction selecting process and a card data input process. CONSTITUTION: The unmanned banking information terminal(10) is connected to a banking information server(20) of a banking institution through a VAN(Value Added Network). The banking information server is connected to a customer management system(21) proving an AD code fit to a customer by analyzing the card data inputted from the customer. An AD server(30) analyzes/stores the AD code included in a message when the response data for the transaction information is transmitted to the unmanned banking information terminal from the banking information server, exposes the customer to the AD by transmitting the AD information matched with the AD code to the unmanned banking information terminal, and receives/stores the AD exposure information stored in the unmanned banking information terminal.

Description

Advertising system using unmanned financial information terminal and its method {Advertisement system using ATM and its method}

The present invention provides an unmanned financial information terminal for providing advertisements to customers who use automated devices such as financial / information terminals (KIOSK, CD, ATM) that provide services such as deposit and withdrawal, cash services, and various information inquiries. The advertising system and the method used, more specifically, the unmanned financial information terminal that provides a variety of advertisements in accordance with the customer's personal information and transaction selection to increase the advertising effect by paying attention to advertising It relates to an advertising system used and a method thereof.

Today, with the expansion of communication technology, various data and information processed by computers of individuals, companies, and various institutions are shared through the communication network, and various services are provided using it, and the demand is expected to expand further in the future. .

One such service is a kiosk that can provide users with efficient information such as voice services and moving images through advanced multimedia devices such as touch screens, sound, graphics, and communication cards. These include government agencies, local governments, schools, It is mainly installed in public places such as banks, department stores, exhibition halls, etc., and provides various administrative procedures, product information, and methods of using facilities, which are consistent with its use, installation place, and purpose of installation.

In addition, there are a wide variety of CDs, ATMs, and other financial terminals that can perform financial transactions such as deposit and withdrawal, cash service, deposit history inquiry, and bank transfer without a bank employee.

Unmanned financial information terminals such as kiosks, CDs, ATMs, and the like are mainly provided for image information, and the image information output device uses a display device such as a CRT or a liquid crystal display device. The display device used for the unmanned financial information terminal is usually provided with an input means by a touch screen so that even users who are not familiar with the operation of the device can conveniently and easily operate the display device. A window and a main window for outputting information are provided so that when the user presses a corresponding button on the selection window, the selected information is displayed on the screen or a corresponding function can be performed.

Conventionally, the advertisement method using the unmanned financial information terminal is partially provided with advertisements for data input or selection. However, only advertisements for simple still images and advertisements for transaction selection are provided. There is a limit to provide a variety of ads because there is a problem such as a high cost to maintain the advertisement.

The present invention has been invented in view of the above circumstances, and the user can intensively notify the user who concentrates on the natural screen on the screen such as transaction selection process, card data input process, etc. An object of the present invention is to provide an advertisement system and a method using the unmanned financial information terminal that can maximize the advertising effect by showing the advertisement.

1 is a network configuration according to the present invention,

2 is a screen configuration diagram of a financial information automation device according to the present invention;

3 is a flowchart illustrating an advertisement method according to the present invention.

<Description of the symbols for the main parts of the drawings>

10-unmanned financial information terminal, 11-advertising exposure information DB,

12-advertising DB, 20-financial information server,

21-customer management system, 30-ad server,

Advertisement system using the unmanned financial information terminal according to the present invention for achieving the above object, means for reading the card information input by the customer, means for inputting the transaction data and output means for outputting the transaction results An online financial information providing system comprising a unmanned financial information terminal and a financial information server connected to a network of the unmanned financial information terminal and transmitting transaction information requested by the unmanned financial information terminal to the unmanned financial information terminal. The unmanned financial information terminal includes an advertisement DB that stores advertisement data to be exposed to customers and an advertisement exposure information DB that stores the number of exposures per advertisement for the exposed advertisements. The financial information server includes a request for an unmanned financial information terminal. When you approve financial transaction information, you provide specific ad code The customer management system is connected, and the network where the unmanned financial information terminal and the financial information server are connected is analyzed and stored in the full text when the response information for transaction information is transmitted from the financial information server to the unmanned financial information terminal. And an advertisement management system for storing the number of times of exposure of the specific advertisement when the specific advertisement is exposed in the financial information terminal.

In addition, the advertisement method using the unmanned financial information terminal according to the present invention, if the card is inserted into the unmanned financial information terminal, analyzing the corresponding card data and transmitting to the financial information server, the financial information server to the ad server And transmitting the advertisement corresponding to the card data to the unmanned financial information terminal of the customer, and displaying the specific advertisement on the unmanned financial information terminal during the processing of the result when the transaction information is input by the customer. In addition, after the transaction result is output from the financial information server, the advertisement is displayed on the unmanned financial information terminal.

In addition, the unmanned financial information terminal further comprises the step of storing the exposure frequency by the type of the advertisement when the advertisement is exposed for each transaction step, and transmitting the exposure frequency information to the ad server at the request of the ad server. It is characterized by.

In addition, in the unmanned financial information terminal, the advertisement is exposed on the full screen before the card is inserted. During the transaction process after the card is inserted, the advertisement is exposed to the advertisement area on the divided screen, and the transaction control button and And display transaction information and transaction results.

Hereinafter, the configuration and operation of the preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a network diagram according to the present invention.

The unmanned financial information terminal 10 which is mainly installed in public places such as government agencies, local governments, schools, banks, department stores, exhibition halls, etc. is not shown in the drawings, but the card information input by the customers as shown in the drawing. And means for inputting transaction data, means for inputting transaction data, and output means for outputting transaction results. In addition, according to the present invention, there is provided an advertisement exposure information database 11 which stores the number of exposures of advertisement information exposed by the financial information terminal 10, in particular, the type of advertisement, and an advertisement DB 12. . The advertisement DB 12 stores the advertisement data to be exposed to the customer in the financial information terminal 10. The advertisement data is assigned to the advertisement data with a unique number for each advertisement data, so that the financial information server 20 will be described later. When the ad code is specified, the advertisement corresponding to the corresponding ad code is displayed and made visible to the customer.

The unmanned financial information terminal 10 may be connected to the financial information server 20 of a financial institution through a VAN network, for example, as shown. However, the present invention is not limited thereto, and may be connected to a dedicated line, a public network, or a wireless network (mobile communication network, wireless LAN, etc.).

Further, the financial information server 20 analyzes the card data input by the customer when the financial transaction information is approved and responded to by the request of the unmanned financial information terminal 10, and provides a specific advertisement code suitable for the customer. (21) is connected.

In addition, when the response information for transaction information is transmitted from the financial information server 20 to the unmanned financial information terminal 10 at one end of the network where the unmanned financial information terminal 10 and the financial information server 20 are connected, While analyzing and storing the code of the included advertisement, and transmits the advertisement information corresponding to the advertisement code to the unmanned financial information terminal 10 to expose to the customer, and also stored in the unmanned financial information terminal 10 An advertisement server 30 for receiving and storing advertisement exposure information is connected.

Thus, when the customer uses the unmanned financial information terminal 10, the financial information server 20 extracts the advertisement code according to the card data from the customer management system 21 of the financial information server 20 according to the card data input by the customer. The advertisement server 30 and the advertisement server 30 exposes the corresponding advertisement to the customer. The advertisement exposure time is the unmanned financial information terminal 10 for each transaction step performed in the unmanned financial information terminal 10. By interlocking with the financial information server 20, the advertisement corresponding to the card data and the transaction stage is exposed.

2 is a screen configuration diagram of a financial information automation device according to the present invention.

The screen of the AFI according to the present invention is a center of the screen to display, for example, an advertising area A, a video, and a main advertisement, which are arranged in a horizontal direction at the top of the screen so as to display time / date as a main title. In the lower half of the screen, the advertisement area B is arranged in the left half of the screen except for the top and bottom, and the advertisement area C, which is arranged in the horizontal direction at the bottom of the screen, to display a simple message as a ticker advertisement. It consists of an advertisement area D arranged in a horizontal direction in the horizontal direction from the bottom of the advertisement area C, and an operation button area E arranged on the right side of the advertising area B so as to display a transaction selection operation button.

3 is a flowchart illustrating an advertisement method according to the present invention.

First, before the customer inserts the card into the financial information automation device 10, all advertisements are displayed in the advertisement areas A to D. In particular, the advertisement is overlaid on the operation button area E where the operation buttons for device operation are displayed, and the advertisement is displayed in the form of a full screen.

In this state, when the card input by the user is detected by the financial information automatic device 10, the card data is read and transmitted to the financial information server 20 through the network. Accordingly, the financial information server 20 manages the customer. The customer information stored in the system 21 is retrieved and an advertisement code corresponding to the customer is received. When the advertisement code is transmitted together with the advertisement information when the transaction information is transmitted between the unmanned financial information terminal 10 and the financial information server 20, the advertisement exposure may be hindered according to the download speed. Stored in the advertisement DB 12 of the information terminal 10, the financial information server 20 is sent only to the unmanned financial information terminal 10, the unmanned financial information terminal 10 corresponds to the corresponding ad code It's designed to expose your ads to customers. As such, when the advertisement is exposed, the advertisement exposure DB 11 counts that the corresponding advertisement is exposed, and repeatedly accumulates the operation of counting the number of exposures for each advertisement code every time the advertisement is made. The advertisement impression frequency information is transmitted to the advertisement server 30 according to the request of the advertisement server 30 so that the advertisement server 30 obtains statistics on the number of impressions for each advertisement so that the advertisement effect can be predicted or used in an advertisement contract. .

In addition, when the card data is confirmed, the transaction button necessary for the financial transaction is displayed in the operation button area E so that the customer can input the transaction information.

Subsequently, when the transaction information is input by the customer according to the operation of the operation button, the transaction information is transmitted to the financial information server 20 to proceed with the transaction procedure. The unmanned financial information terminal 10 exposes a predetermined advertisement to the customer while the financial information server 20 processes the transaction information.

In this case, the advertisement exposure DB 11 counts that the corresponding advertisement is exposed and accumulates the number of exposures.

When the transaction information is processed during the advertisement exposure as described above, the advertisement area B is converted to the data display area to display the processing result, and if necessary, a separate output device is controlled to withdraw money, receipt issuance, and card ejection. Perform.

If the customer confirms that the card has been collected after the transaction is completed, the customer returns to the initial state and displays a full screen advertisement.

As described above, the present invention displays a full-screen advertisement when the customer does not use the unmanned financial information terminal, so that the advertisement that is exposed when the customer approaches the unmanned financial information terminal or returns after completing the transaction is visible. On the other hand, if the customer uses an unmanned financial information terminal, the advertisements related to the customer are exposed by using areas other than those necessary for financial transactions, providing a environment where the customer can see the advertisements maximally compared to the advertisement exposure. This has the advantage of being effective.

Claims (4)

An unmanned financial information terminal having a means for reading card information input by a customer, a means for inputting transaction data and an output means for outputting transaction results, and an unmanned financial information network connected to the unmanned financial information terminal An online financial information providing system comprising a financial information server for transmitting transaction information requested by a terminal to the unmanned financial information terminal, wherein the unmanned financial information terminal includes an advertisement DB storing advertisement data to be exposed to a customer Ad exposure information DB for storing the number of impressions for each advertisement for the customer and the financial information server, the customer management system that provides a specific ad code suitable for customers when the response to the financial transaction information in response to the request of the unmanned financial information terminal Network is connected to the unmanned financial information terminal and financial information server When the response information for transaction information is transmitted from the financial information server to the unmanned financial information terminal, the advertisement code included in the full text is analyzed and stored, and the exposure number of the specific advertisement is stored when the specific advertisement is exposed in the financial information terminal. Advertising system using an unmanned financial information terminal, characterized in that connected to the advertising management system. When the card is inserted into the unmanned financial information terminal, the card data is analyzed and transmitted to the financial information server. The financial information server sends the analyzed card data to the ad server, and the ad server sends an advertisement corresponding to the card data. Exposing to the unmanned financial information terminal, displaying the specific advertisement on the unmanned financial information terminal during the processing of the result when the transaction information is input by the customer, and outputting the specific advertisement to the unmanned financial information after outputting the transaction result from the financial information server. Advertising method using an unmanned financial information terminal consisting of displaying on the terminal. The method of claim 2, wherein the unmanned financial information terminal counts and stores the exposure frequency for each type of advertisement when the advertisement is exposed for each transaction step, and transmits the exposure frequency information to the advertisement server according to a request of the advertisement server. Advertising method using the unmanned financial information terminal, characterized in that made to include .. The method of claim 2 or 3, wherein the step of exposing the advertisement in correspondence with the card data comprises exposing the advertisement using a full screen before inserting the card and in the advertisement area of the area-divided screen during the transaction process after the card is inserted. Advertising method using the unmanned financial information terminal, characterized in that to expose the advertisement and to display the transaction operation button and transaction information and transaction results in the other area.