KR20040067541A - Internet shoppingmall method - Google Patents

Abstract

PURPOSE: A method for offering an Internet shopping mall is provided to offer profits to an advertiser, a shop owner, and a customer in a way to discount price as the customer views an AD on an Internet shopping mall. CONSTITUTION: If the customer connects to a server, the customer selects a desired goods group from various groups, and the server bulletins a sale list, the price, and the AD for the group(S1). If the customer clicks a banner, the discounted price is displayed and the price is discounted as the customer clicks the AD(S2-2). In case that a click number is increased, it is checked that the click number is over the predetermined number(S2-23). If the click number is not the increased click number or is the predetermined number, a previously displayed value is kept(S2-25).

Description

Internet shopping mall method {Internet shoppingmall method}

The present invention relates to a method for providing an internet shopping mall. The present invention relates to a method for providing an internet shopping mall to implement a method of lowering an object forming an internet shopping mall and its price as the banner advertisement is lowered.

In general, online shopping using a communication network, such as the Internet, provides access to providing product information. Web browsers using HTML (Hiper Text Mark-up Language) or VRML (Virtual Reality Modeling Language) You can easily check the product information. When placing an order, select the desired product and enter information about the order. Upon completion of the order, the order details indicating the contents of the order and the amount purchased will be mailed or emailed. In most cases, the goods will be delivered by courier in a few days. Products that are available electronically via the network, such as software, are immediately downloaded and arrive in the hands of the purchaser. When using a credit card, a payment statement and withdrawal notice are sent from the card company to the purchaser's usage history or revolving payment amount for the past month and automatically withdrawn from the bank account on a predetermined date. In this case, the personal computer cannot always provide information such as which of the purchased goods has been delivered and which have been paid. Documents may be delivered individually by mail from each commerce partner, or information indicating that an order is not received until the goods arrive by courier. For this reason, it becomes difficult to know what you ordered in the past, when the order was delivered, when you wanted to know when and how much you paid. In addition, it is difficult to obtain information such as what is late for delivery and where to contact. In addition, it is very difficult to immediately find out which of the products have not been paid, what is the total unpaid amount, and whether it can be processed as a deposit balance.

An example of such a configuration includes a client (user) 10, a communication network 30, a delivery management server 40, a shopping server 20, and a payment management server 50 as shown in FIG. 1. The client 10 connects the input device 12, the output device 13, the storage device 14, and the communication cable 15 to the computer 11. The device configuration of the delivery management server 40 and the payment management server 50 is the same configuration as the shopping server 20, the computer (41, 51, 21), the storage device (42, 52, 22), the communication cable ( 43,53,23).

In this manner, when the client 10 connects to the shopping server 20 through the communication network 30 and selects a desired item and makes a purchase request, the shopping server 20 pays the purchase cost from the payment management server 50. Receives, and delivers through the delivery management server 40, and pays the cost to the payment management server 50 using a card or the like when the purchased goods are delivered to the client by delivery through the delivery management server 40. And the progress step according to the purchase can recognize the status of the payment through the delivery management server 40, the status of payment through the payment management server 50 so that you can easily know the intermediate step.

However, this method is to purchase the goods displayed on the shopping server while looking at the picture or specifications, etc., there is a problem of conditional purchase that can be jointly purchased by several people but not applicable to group purchase. Priceline's e-commerce method patent, also known as US Pat. No. 5,794,207, provides a computer with a conditional purchase request including a provision price, and a payment identification means associated with the conditional purchase request, a payment identification means representing a credit card account, on the computer. Means for outputting a conditional purchase request to a number of sellers after receipt of the payment identification means, inputting acceptance to the conditional purchase request and acceptance from the seller into the computer, and using the payment identification means to pay the seller. Methods are known for facilitating transactions between a buyer and one or more sellers using a computer configured to provide. However, they are also inferior in the reality that various needs are required as a way of enabling transactions between buyers and sellers using the Internet environment.

On the other hand, the banner advertising is the main means of expression of the conventional Internet advertising techniques. Banner advertising is not just a product promotion, but it can increase the probability of direct sales by providing detailed information about the product when it is clicked in and a specific method of purchasing or ordering. However, it is difficult to expect website visits and advertising effectiveness only with banners. This means that there are few devices that will drive web visitors to click on the banner. The effect of the banner advertisement according to the conventional technology is very low so that the clickthrough rate per impression stays at 0.7% level.

The present invention is to solve this problem, an object of the present invention is to provide a method for providing an Internet shopping mall that benefits both advertisers, shoppers and customers by lowering the price as the advertisement is viewed in the Internet shopping mall.

Another object of the present invention is to provide a method for providing an Internet shopping mall that allows the user to check the price of the advertisement as the user sees the down price.

To this end, the present invention is a method for providing an Internet shopping mall, the advertisement is put in the shopping mall, but receives the advertising costs, the store enters to display the selling price with an upper and lower limit to the store owners, the shopping mall is the upper limit as you see the banner advertising Mark down to lower to the lower limit to give the customer the pleasure of lowering the price.

1 is a block diagram of a typical Internet shopping mall,

2 is a flowchart of the present invention,

3 is an exemplary view of a main display screen configuration of a shopping mall of the present invention;

4 is a diagram illustrating a main display screen state implemented through the shopping mall of the present invention.

Explanation of symbols for the main parts of the drawings

1; product part 2; sales price part 3; purchase price part 4; banner price part 5; advertisement collection part 6; time part 7; notice part 10; client 20; shopping server 21; computer 22; storage device 23; communication cable 30; communication network 40; delivery management server 50; payment management server

That is, the present invention provides an internet shopping mall, comprising: a first process of interposing a sales list, a price, and an advertisement in a shopping mall; and a second process of displaying a purchase price down when a banner is clicked. To provide a way to provide.

The second process consists of a 2-1 process to display the first down display price when the banner click is clicked, and a 2-2 process to further reduce the price when the number of clicks of the banner advertisement increases.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

2 is a flowchart of the present invention, which is performed to perform the process of the present invention on a server operating a general Internet shopping mall, and will be described together with an existing server configuration. Of course, when accessing the initial server, a variety of goods groups are listed, the visitor (customer) selects a desired group of goods from among the group, the shopping server 20 in the selected goods group and each sales list for the goods group of the shopping mall and The client 10 is provided to sequentially perform a first process S1 intervening the price and the advertisement, and a second process S2 for displaying the purchase price down when the user clicks on the banner. Of course, if the visitor clicks on the item they want, they will be able to see the ad with a description of the product (and of course, skip the ad).

The second process (S2) is to display the first down display price when a banner click is clicked, and if there is no click, the second process (S2-1) so that there is no price change, and if the number of clicks of the banner advertisement increases A second step (S2-2) is made to further reduce the price.

Step 2-2 (S2-2) is a step 2-21 (S2-21) of increasing the number of clicks when the banner advertisement is clicked again, and checking whether an increase in the number of clicks is indicated. Step 2-22 (S2-22), and step 2-23 (S2-23) for checking if the number of clicks is increased or not, if the set limit is not counted in the step (S2-23). The process of changing to a down price tag corresponding to the number of clicks and performing the process (S2-2) (S2-24), the number of banner clicks in the process (S2-22) is not an increased number of clicks, or the process (S2). In step -23), the process (S2-25) to maintain the previous price display value is performed sequentially.

Fig. 3 is a schematic diagram showing a part of a screen of a shopping mall provided by a server of the present invention, wherein an article 1 showing a photograph or a name of an article, a selling price section 2, and a purchase price section 3 are shown in the vicinity. ) At the same time. Of course, it comprises a banner advertising unit (4) indicating the advertisement, and if necessary, the advertisement recovery unit (5) and time per hour (6). (7) is a guide for guiding the banner advertisement viewing time.

4 is a schematic diagram illustrating a part of a shopping mall provided by a server of the present invention. The article 1 and the sale price 2 do not change, but the purchase price constituting the purchase price 3 is the number of advertisements (①. , ②, ③, ④, ⑤, ⑥) shows that the value is displayed as the value down.

The present invention configured as described above will be described as both the apparatus of FIG. 1 and the flowchart of FIG. 2. When a plurality of clients 10 access and log in to the shopping server 20 through the Internet communication network 30, the shopping server 20 drives the program stored in the computer 21 from the main product group to the sub product group. In turn, it is floated to include the screen as shown in FIG. The screen displays a number of objects corresponding to the object part 1 by a photograph or a name, and displays the dual price through the sales price part 2 and the purchase price part 3 at adjacent parts corresponding to each object. . In this case, around the banner advertisement unit 4, an advertisement recovery unit 5 indicating the number of times the advertisement has been viewed, a time unit 6 indicating the set time for viewing the advertisement, and a guide sentence for guiding the time and the number of times ( 7), which is designed separately in the frame design, and the price or count corresponding to the designed item can be read and uploaded through the memory 22 (S1). The method can be implemented in various ways. For example, if a user clicks on an object, a screen of the basic advertisement unit 4 of the advertisement unit 4 is displayed as a full screen so that the user can view an advertisement, and moves to a screen corresponding to the object. Can be implemented in various ways, such as watching advertisements)

In this state, the shopping server 20 checks whether the visitor (client) clicks on the banner and displays the price down (S2).

Specifically, if it is determined that the banner click has been clicked (the time that the banner advertisement is considered to be seen is the time signal 6, the alarm signal sounds as the time (for example, 3-10 seconds) has elapsed, and of course, the announcement part ( In step 7), the visitor is informed to see the advertisement, and thus, in the step S2, when it is recognized as a click on the banner advertisement, the information of the first down price tag is read in the storage device 22 to read the price of the purchase price unit 3. Display the change (S2-1) (Of course, in order to purchase goods at this price, if the payment is made in connection with the payment management server 50, in conjunction with the delivery management server 40, the process of performing the delivery to the shopping server In general, the general process is omitted in step 20. Further description will be omitted for this general process, and the second process (S2-2) is performed after the process (S2-1).

In step 2-2, the user (visitor, client) increases the number of clicks on which the user (visitor, client) has seen the banner advertisement (counting) (S2-21) and checks whether the increased banner advertisement click count is correct (S2-21). 22). If the number of clicks is correct, it is checked whether the set number of times is limited (S2-23).

If it is not the set limit number of times, it changes to the corresponding price list down at the corresponding ratio and performs the above process (S2-21) (S2-24).

If the number of banner clicks is not increased in the process (S2-22) or the set limit number in the process (S2-23), the existing price list is maintained (S2-25).

If this is a down price exemplifying the price of the purchase price unit 3 in the case of viewing the banner advertisement first than the selling price unit 2 price of the article 1 of the article 1 as shown in FIG.

When the visitor sees the advertisement of the banner advertisement unit 4 as guided by the guidance unit 7, the price of the purchase price unit 3 sees the first advertisement (①) to the sixth case of the advertisement (⑥). By showing the purchase price of the visitor to visually see that the price is lowered, thereby increasing the visitor's motivation to buy. Of course, no matter how much you view your ad, a limit on the number of times you buy will keep your purchase price down.

The present invention described above is not limited to the above-described embodiments and drawings, and various permutations, modifications, and changes can be made without departing from the technical spirit of the present invention. It will be apparent to those who have

As described above, the present invention lowers the price as the advertisement is viewed in the Internet shopping mall, thereby providing an effect that many visitors visit to the advertiser, and at the same time, promoting the consumption by lowering the price to the shoppers, contributing to the increase in sales, and the customer. (Visitors, clients) provides a method of providing an Internet shopping mall that can be purchased at a low price instead of the trouble of seeing an advertisement, which benefits both advertisers, shoppers, and visitors.

The present invention provides a method for providing an Internet shopping mall that allows the user to check the price of the purchase price part as the advertisement is viewed, thereby forcing the user to watch the advertisement with pleasure.

Claims (3)

A method for providing an internet shopping mall, comprising: a first process (S1) of interposing a sales list, a price, and an advertisement in a shopping mall, and a second process (S2) of displaying a purchase price down when a banner is clicked on; How to provide an internet shopping mall. The method of claim 1, wherein the second process (S2) includes a second process (S2-1) for displaying the first down price when the user clicks on the banner, and the price increases when the number of clicks of the banner advertisement increases. Internet shopping mall providing method, characterized in that made in the 2-2 process (S2-2) to be down. The method of claim 2, wherein the step 2-2 (S2-2) is a step 2-21 (S2-21) in which the number of clicks is increased when the banner advertisement is further clicked again (S2-21), and the number of clicks is increased. Step 2-22 (S2-22) to check whether the mark is displayed, step 2-23 (S2-23) to check whether the set number of times when the number of clicks is increased, and in the step (S2-23) If it is not the set limit number of times, the process changes to the down price tag corresponding to the increased number of clicks (S2-24), and the number of banner clicks is not increased in the process (S2-22). Or, if the set number of times in the process (S2-23) Internet shopping mall providing method comprising the step of performing a process (S2-25) to maintain the previous price display value.