KR20030094771A - Advertising method using program code and private video recorder - Google Patents
Advertising method using program code and private video recorder Download PDFInfo
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- KR20030094771A KR20030094771A KR1020020032058A KR20020032058A KR20030094771A KR 20030094771 A KR20030094771 A KR 20030094771A KR 1020020032058 A KR1020020032058 A KR 1020020032058A KR 20020032058 A KR20020032058 A KR 20020032058A KR 20030094771 A KR20030094771 A KR 20030094771A
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- South Korea
- Prior art keywords
- advertisement
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- storage device
- broadcast
- broadcast program
- Prior art date
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N21/4332—Content storage operation, e.g. storage operation in response to a pause request, caching operations by placing content in organized collections, e.g. local EPG data repository
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4884—Data services, e.g. news ticker for displaying subtitles
Abstract
Description
본 발명은 방송 코드 및 비디오 저장 장치를 이용한 광고 방법에 관한 것으로서, 더욱 상세하게는 방송 코드를 이용하여 사업자가 목적하는 시간대에 목적하는 광고를 소비자에게 제공하는 방법에 관한 것이다.The present invention relates to an advertisement method using a broadcast code and a video storage device, and more particularly, to a method of providing a target advertisement to a consumer in a desired time zone by a broadcaster using a broadcast code.
방송에 있어서 광고는 광고하는 제품의 수요자가 가장 많이 시청하는 프로그램의 전후로 제공된다. 그러나 이러한 경우라도, 광고가 방송될 경우 시청자가 채널을 변경한다면 광고의 효과가 감소된다.In broadcasting, advertisements are provided before and after the programs most viewed by the consumer of the advertising product. However, even in this case, if the viewer changes the channel when the advertisement is broadcast, the effect of the advertisement is reduced.
또한, 특정 수요 계층을 가지고 있는 상품의 경우 방송의 경우 대중적이기 때문에 그러한 상품의 수요자는 원하는 광고를 많이 접할 수 없고, 그러한 상품의 공급자 또한 소수의 수요자를 위하여 막대한 광고비를 지출하여야 하는 불편을 가지고 있다.In addition, in the case of a product having a certain demand class, because of the popularity of broadcasting, the consumer of such a product can not see a lot of advertising, the supplier of such a product also has the inconvenience of spending huge advertising costs for a small number of consumers .
본 발명은 종래의 이러한 문제점을 해결하기 위해 안출된 것으로서, 강제적으로 광고를 출력함으로서 광고의 효과를 높일 뿐만 아니라 특정한 수요층을 가지는 상품에 있어서 수요자에게는 그러한 관심있는 광고를 많이 접할 수 있게 하고, 공급자에게는 저렴한 비용으로 상품의 광고를 제공할 수 있는 광고 방법을 제공하는 것을 목적으로 한다.The present invention has been made to solve such a problem of the prior art, by forcibly outputting the advertisement to enhance the effect of the advertisement, as well as to provide a lot of such interested advertisement to the consumer in the product having a specific demand audience, An object of the present invention is to provide an advertising method capable of providing an advertisement of a product at a low cost.
도 1은 본 발명에 따른 방송 코드 및 비디오 저장 장치를 이용한 광고 방법을 수행하는 시스템의 일 실시예를 나타내는 개략적인 블록도1 is a schematic block diagram showing an embodiment of a system for performing an advertisement method using a broadcast code and a video storage device according to the present invention;
도 2는 본 발명에 따른 방송 코드 및 비디오 저장 장치를 이용한 광고 방법의 일 실시예의 흐름도2 is a flowchart of an embodiment of an advertisement method using a broadcast code and a video storage device according to the present invention;
*도면의 주요부분에 대한 부호 설명** Description of symbols on the main parts of the drawings *
100 ; 케이블 방송국200 : 광고 서버100; Cable Station 200: Ad Server
300 : 케이블 방송 수신기302 : 수신부300: cable broadcast receiver 302: receiver
304 : 제어부306 : 저장 장치304: control unit 306: storage device
308 : 출력부400 : 텔레비젼308: output unit 400: TV
이러한 목적을 달성하기 위해 본 발명에 따른 방송 코드 및 비디오 저장 장치를 이용한 광고 방법은, 광고 서버가 제어부로 방송 코드 및 방송 코드에 상응하는 광고 코드를 전송하는 단계, 저장 장치가 광고를 상기 전송된 광고 코드에 따라 저장하는 단계, 제어부가 출력되는 방송 프로그램을 판단하고 저장 장치로 상기 판단된 방송 프로그램의 방송 코드에 상응하는 광고의 출력을 지시하는 단계, 및 상기 저장 장치가 지시된 광고를 출력하는 단계를 포함하는 것을 특징으로 한다.In order to achieve the above object, an advertisement method using a broadcast code and a video storage device according to the present invention includes: transmitting, by an advertisement server, an advertisement code corresponding to the broadcast code and a broadcast code to a control unit; Storing according to an advertisement code, determining a broadcast program to be output by the controller, and instructing a storage device to output an advertisement corresponding to the broadcast code of the determined broadcast program, and outputting the indicated advertisement by the storage device. Characterized in that it comprises a step.
이하 첨부된 도면을 참조하여 본 발명을 설명한다.Hereinafter, the present invention will be described with reference to the accompanying drawings.
도 1은 본 발명에 따른 방송 코드 및 비디오 저장 장치를 이용한 광고 방법을 수행하는 시스템의 일 실시예를 나타내는 개략적인 블록도이다.1 is a schematic block diagram illustrating an embodiment of a system for performing an advertisement method using a broadcast code and a video storage device according to the present invention.
도면에서 케이블 방송국(100)은 케이블 망을 통해, 광고 서버(200)는 인터넷 망을 통해 케이블 방송 수신기(300)에 연결되어 있다. 또한 케이블 방송 수신기(300)는 텔레비젼과도 연결되어 있다.In the figure, the cable broadcasting station 100 is connected to the cable broadcasting receiver 300 through a cable network, and the advertisement server 200 through an internet network. The cable broadcast receiver 300 is also connected to a television.
케이블 방송 수신기(300)는 케이블 방송국으로부터 방송 신호를 전송받는 수신부(302), 광고 서버(200)로부터 방송 코드 및 광고 코드를 전송받고 출력되는 방송 프로그램에 상응하는 광고의 출력을 지시하는 제어부(304), 수신부(302)에서 특정 채널의 광고를 전송 받아 제어부(304)에서 전송받은 광고 코드에 따라 저장하는 저장 장치(306), 및 수신부(302) 및 저장 장치(306)로부터 각각 전송받은 방송내용 및 광고를 텔레비젼(400)으로 출력하는 출력부(308)를 포함한다.The cable broadcast receiver 300 receives a broadcast signal from a cable broadcast station 302, a control unit 304 instructing the output of an advertisement corresponding to a broadcast program that is received and outputs a broadcast code and an advertisement code from the advertisement server 200. ), A storage device 306 that receives an advertisement of a specific channel from the receiver 302 and stores the advertisement according to the advertisement code received from the controller 304, and broadcast contents received from the receiver 302 and the storage device 306, respectively. And an output unit 308 for outputting the advertisement to the television 400.
도 2는 본 발명에 따른 방송 코드 및 비디오 저장 장치를 이용한 광고 방법의 일 실시예의 흐름도이다.2 is a flowchart of an embodiment of an advertisement method using a broadcast code and a video storage device according to the present invention.
광고 서버(200)가 제어부(304)로 방송 코드(EPG:Electronic Program Guide)및 이에 상응하는 광고 코드를 전송한다(S200). 방송 코드는 각 방송 채널의 방송 프로그램들의 시작 및 종료 시간을 데이터 베이스화한 것이다. 방송 코드를 이용하여 각 채널의 광고 시간대의 정확한 분포 및 광고 시간이 산출 가능하다. 방송 코드 및 광고 코드는 인터넷 망을 통하여 실시간으로 업데이트 된다.The advertisement server 200 transmits a broadcast code (EPG) and a corresponding advertisement code to the controller 304 (S200). The broadcast code is a database of start and end times of broadcast programs of each broadcast channel. The broadcast code can be used to calculate the exact distribution of the advertising time zone and the advertising time of each channel. Broadcast codes and advertisement codes are updated in real time through the Internet.
광고 코드는 전송되는 방송 프로그램의 내용에 상응하도록 설정되는 것으로각 채널에서 방송되는 프로그램에 따른 출력되는 광고에 대한 코드이다. 광고 코드는 방송 프로그램의 중요도나 수요자 층과 같은 데이터에 따라 광고의 내용과 형식이 할당된다. 광고의 형식은 방송 화면 일부에 자막을 출력하는 것, 방송 화면 일부에 광고 화면을 출력하는 것(PIP) 및 원래의 방송 자체를 대체하여 저장된 광고를 출력하는 것을 포함한다.The advertisement code is set to correspond to the content of the broadcast program to be transmitted and is a code for an advertisement output according to a program broadcast in each channel. The advertisement code is assigned the content and format of the advertisement in accordance with data such as the importance of the broadcast program and the consumer base. The format of the advertisement includes outputting a subtitle on a portion of the broadcast screen, outputting an advertisement screen on a portion of the broadcast screen (PIP), and outputting a stored advertisement in place of the original broadcast itself.
저장 장치(306)가 상기 전송된 광고 코드에 따라 광고를 저장한다(S202). 저장 장치(306)는 수신부(302)로부터 전송받은 광고를 제어부(304)에서 전송된 광고 코드에 따라 저장한다. 저장 장치(306)는 텔레비젼(400)으로 출력되는 채널과 별도의 채널로부터 계속해서 전송받은 광고를 저장할 수 있다.The storage device 306 stores the advertisement according to the transmitted advertisement code (S202). The storage device 306 stores the advertisement received from the receiver 302 according to the advertisement code transmitted from the controller 304. The storage device 306 may store an advertisement continuously received from a channel separate from a channel output to the television 400.
저장 장치(306)는 광고의 저장을 위한 목적 이외에 개인 비디오 리코더(PVR;Personal Video Recorder)를 위해 사용될 수 있고 또한 PVR을 위해 별도의 저장 장치가 설치될 수 있다. 저장 장치(306)는 바람직하게는 하드디스크이다.The storage device 306 can be used for a Personal Video Recorder (PVR) in addition to the purpose for storing the advertisement and a separate storage device can also be installed for the PVR. Storage device 306 is preferably a hard disk.
제어부(304)가 출력되는 방송 프로그램을 판단하고 저장 장치(306)로 상기 판단된 방송 프로그램의 방송 코드에 상응하는 광고의 출력을 지시한다(S204). 다시 말해, 제어부(304)는 텔레비젼(400)으로 출력되는 채널 상의 프로그램을 판단하고 그에 상응하는 광고 내용 및 상응하는 광고 형식을 출력하도록 저장부에 지시한다.The controller 304 determines the broadcast program to be output and instructs the storage device 306 to output an advertisement corresponding to the broadcast code of the determined broadcast program (S204). In other words, the controller 304 determines the program on the channel output to the television 400 and instructs the storage unit to output corresponding advertisement contents and corresponding advertisement formats.
저장 장치(306)가 지시된 광고를 출력부(308)로 출력한다(S206).The storage device 306 outputs the indicated advertisement to the output unit 308 (S206).
본 발명에 의해 광고자는 수요자 층에 알맞은 광고를 수요자의 채널 선택에 관계없이 강제적으로 송출함으로 인해 광고의 효과를 높일 수 있고, 특정 수요자 층을 가진 상품의 경우 제조자는 광고비의 절감을 수요자에게는 필요한 정보의 용이한 습득이 가능하게 된다.According to the present invention, the advertiser can increase the effectiveness of the advertisement by forcibly sending out advertisements suitable for the consumer group regardless of the channel of the consumer, and in the case of a product having a specific consumer group, the manufacturer can reduce the advertisement cost and the information necessary for the consumer. It is possible to learn easily.
본 발명이 비록 본 발명의 바람직한 일 실시예에 의해 설명되었지만 본 발명에 범위는 이에 의해 제한되지 아니하고, 당업계에서 통상의 지식을 가진 자가 청구범위에 기재된 사항에 의해 용이하게 발명할 수 있는 그 변형이나 개량에도 미칠 것이다.Although the present invention has been described by the preferred embodiment of the present invention, the scope of the present invention is not limited thereto, and modifications that can be easily invented by the matter described in the claims by those skilled in the art. It will also affect the improvement.
Claims (5)
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Citations (6)
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KR19990015897U (en) * | 1997-10-21 | 1999-05-15 | 전주범 | Cable TV Converter with Broadcast Signal Check |
JP2001061111A (en) * | 1999-07-09 | 2001-03-06 | Internatl Business Mach Corp <Ibm> | Advertisement display method, televising device, medium and advertising method |
KR20010034740A (en) * | 1998-04-03 | 2001-04-25 | 마크 홀린저 | Targeted advertisement using television delivery systems |
JP2001333413A (en) * | 2000-03-13 | 2001-11-30 | Nakajima Tsushinki Kogyo Kk | Advertisement information collection and distribution method using catv |
KR20010111112A (en) * | 2000-06-07 | 2001-12-17 | 전주범 | Cable television broadcasting system having an advertisement function |
KR20020035128A (en) * | 2000-07-04 | 2002-05-09 | 구타라기 켄 | In-contents advertising method, in-contents advertising server, and program-transferring medium for realizing in-contents advertising |
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- 2002-06-07 KR KR1020020032058A patent/KR20030094771A/en not_active Application Discontinuation
Patent Citations (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR19990015897U (en) * | 1997-10-21 | 1999-05-15 | 전주범 | Cable TV Converter with Broadcast Signal Check |
KR20010034740A (en) * | 1998-04-03 | 2001-04-25 | 마크 홀린저 | Targeted advertisement using television delivery systems |
JP2001061111A (en) * | 1999-07-09 | 2001-03-06 | Internatl Business Mach Corp <Ibm> | Advertisement display method, televising device, medium and advertising method |
JP2001333413A (en) * | 2000-03-13 | 2001-11-30 | Nakajima Tsushinki Kogyo Kk | Advertisement information collection and distribution method using catv |
KR20010111112A (en) * | 2000-06-07 | 2001-12-17 | 전주범 | Cable television broadcasting system having an advertisement function |
KR20020035128A (en) * | 2000-07-04 | 2002-05-09 | 구타라기 켄 | In-contents advertising method, in-contents advertising server, and program-transferring medium for realizing in-contents advertising |
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