KR20030084467A - Internet Homeshopping Real-Time Broadcasting Method - Google Patents

Abstract

PURPOSE: A method for broadcasting the Internet home shopping in real-time is provided to realize a differentiated broadcasting service through both-direction communication between a server and a client through the client oriented VOD(Video On Demand). CONSTITUTION: The goods data advertised on a sales studio is pictured by using a digital camcorder(S100). An image of the pictured goods data is modified and edited by using an editing equipment(S120). A video or an audio file is converted into a streaming file through an encoding server, and transmits it to a streaming server(S140). The streaming server stores the transmitted file in a database(S160). The streaming file stored in the streaming server is broadcasted through a video window on the Internet via a web server in real-time by a client's request(S180). When the client buys the goods, the buying data is transmitted to a credit card company server, a provider server, and an operator server(S200).

Description

Internet Homeshopping Real-Time Broadcasting Method

The present invention is an internet home shopping real-time broadcasting system that can view product advertisements in real time through a network. More specifically, the same information can be viewed at the same time and client-oriented on-demand service (Video On Demand) is available. The present invention relates to an internet home shopping real time broadcasting method capable of implementing a differentiated broadcasting service through interactive communication between a server and a client.

In general, the existing shopping malls simply list the products, and when the customer finds and clicks on the desired product, only the floor plan of the product is displayed. There was no big difference.

In addition, the existing Internet shopping malls were not likely to be made from sales to shopping because they did not have the pleasure of shopping in real-life department stores, shopping centers, and discount stores.

In addition, most existing Internet shopping malls scan a photo of a product to be sold, provide information in a photo file, and make a shopping by a consumer clicking.

Existing internet shopping malls can be said to be more competitive than offline retailers in order to reduce distribution costs by reducing distribution stages, but they are not suitable for the enjoyment of shopping.

In addition, consumers who visit a retailer and purchase a product are important because not only the display of various products but also the joy of shopping.

Due to these problems, the application of a real-time relay system using a leased line is applied to the composition of products that are simply listed in an internet shopping mall, so that a certain merchandise is sold at a specific time, thereby providing the pleasure of a shopping mall that could not be felt in an existing internet shopping mall. And how to view real-time sales.

Accordingly, the present invention has been made in view of the above-described conventional problems, and the first object of the present invention is to view the same information at the same time zone and to enable client-oriented on-demand service (Video On Demand). Is actively given, the Internet home shopping real-time broadcasting method that can implement a differentiated broadcasting service through the two-way communication between the server and the client.

In addition, the second object of the present invention is that the client can immediately purchase a product advertisement through a video window in real time through the Internet, and can also view the last broadcast through a video on demand service and the product advertisement in real time on the Internet. In addition to viewing, it is to provide a real-time broadcasting method of internet home shopping that is simultaneously screened on an airwave TV and / or a cable TV.

The object of the present invention, the step of photographing the product material to be advertised in the sales studio using the digital camcorder (10) (S100);

Modifying and editing an image of the photographed product data using an image, sound capture and editing device (30) (S120);

Converting the modified and edited video or audio file into a streaming file through the encoding server 40 and transmitting the streaming file to the streaming server 60 (S140);

Converting the transmitted file into a database (50) and storing the transferred file in the streaming server (60) (S160);

Streaming files stored in the streaming server 60 via the web server 70, the product data to be advertised through the video window 113 on the Internet at the request of the client is screened in real time at the same time shooting (S180); And

When the client 80 purchases the product, the purchase data is transmitted to the card company server 320, the supplier server 360, and the operator server 310, respectively (S200). Achieved by the broadcast method.

In addition, the video window 113 may be a real player or a window media player capable of viewing an image or sound file in real time.

In addition, the client 80 may be able to immediately purchase the goods shown in real time through the video window 113 by telephone.

Here, in addition to being screened in real time on the Internet through the video window 113 in the screening step (S180), it is preferable to be simultaneously screened on the airwave TV and / or wired TV.

And it is preferable that the last broadcast can be viewed through the streaming file stored in the streaming server 60.

In addition, the purchase statement 150 of the goods purchased in the step (S200) of the purchase data is transmitted to the card company server 320, supplier server 360, operator server 310 or the client mail address 157, respectively It is desirable to be sent and settled.

Other objects, specific advantages and novel features of the present invention will become more apparent from the following detailed description and the preferred embodiments associated with the accompanying drawings.

1 is a block diagram of a main homepage of an internet home shopping live broadcast according to the present invention;

2 is an overall configuration diagram of an internet home shopping live broadcast according to the present invention;

3 is an overall flowchart of an internet home shopping live broadcast according to the present invention;

4 is a structural diagram of a live broadcast service of an internet home shopping live broadcast according to the present invention;

5 is a structural diagram of VOD broadcasting of internet home shopping live broadcasting according to the present invention;

6 is an exemplary view illustrating a product purchase through a video window of an internet home shopping live broadcast according to the present invention;

7 is an exemplary view showing a past broadcast view of the Internet home shopping live broadcasting according to the present invention;

8 is a general flowchart of the server between the Internet home shopping live broadcasting according to the present invention.

<Description of Symbols for Major Parts of Drawings>

10: camcorder 15: video and audio source

20: switcher 30: capture and edit equipment

35: recording device 40: encoding server

50: database 60: streaming server

70: web server 80: client

100: real time broadcasting method 110: product video window

111: Last broadcast product button 112: Hit broadcast product button

113: Video Window 114: Buy Now Button

115: play button 116: stop button

117: List of planned products 120: Program window

130: product menu 140: banner ads

150: purchase specification 151:

152: Product Code 153: Card Number

154: Name 155: Password

156: receive address 157: email

158: OK button 159: Cancel button

160: past product list window 162: past product list table

200: main homepage 300: client

310: operator server 320: credit card company server

330: bank server 340: communication company server

350: delivery company server 360: supplier server

Hereinafter, with reference to the accompanying drawings will be described the Internet home shopping real-time broadcasting method according to the present invention.

1 is a block diagram of a main homepage of an internet home shopping live broadcast according to the present invention.

As shown in FIG. 1, the main homepage 200 is a product menu 130 in which various products are listed and a real time video is screened, and a product video window 110 configured to immediately purchase a product is aired for 24 hours. It consists of a program window 120 for displaying the order of the program.

The product menu 130 is composed of a computer, home appliances, clothing, cosmetics, sporting goods, kitchen utensils, records, gift certificates and lottery, and is located on the upper left side of the main homepage 200. Through the product menu 130, the client 80 may purchase a variety of products of its own desired.

In addition, the merchandise video window 110 is located at the top of the center of the main homepage 200 has a feature that can immediately purchase a product that is broadcast live in the sales studio. The merchandise video window 110 may use a real player or a window media player, and the live video of the sales studio may be viewed through the video window 110.

In addition, the lower end portion is provided with an immediate purchase button 114, a player button 115 and a stop button 116 to operate the video window 113. The product screened in the video window 113 can be viewed in real time, and the client 80 can select a desired product and immediately purchase it by clicking the purchase button 114.

In addition, it is possible to press the player button 115 to play the broadcast being played at any time, and to stop the broadcast by pressing the stop button 116.

In the upper portion of the video window 113, the last broadcast product button 111 and the hit broadcast product buttons are located so that the last broadcast product and the hit broadcast product can be viewed. By clicking each button, the client 80 can watch the desired product again at any time, and the products that were very popular can be seen again.

In addition, a program window 120 is positioned below the video window 113. The program window 120 displays a list of products and the time they aired that day, and has a feature that can be broadcast 24 hours a day. The client 80 views the list of goods and the time displayed on the program window 120 and clicks the desired time and goods to purchase the goods.

In addition, a banner 140 in which various kinds of products are advertised is located at the bottom of the program window 120. By pressing the banner 140, you can find the desired product information and price.

2 is an overall configuration diagram of the Internet home shopping live broadcasting according to the present invention.

As shown in FIG. 2, a product that is broadcast live in a studio is photographed using a camcorder 10 and transmitted to the encoding server 40 through editing and correction, and the transmitted data is transmitted to the video window 113 in real time by a client. Shown at 80 and can be purchased immediately.

The studio is equipped with a camcorder 10 and a microphone to photograph the product advertisement scene. The video thus taken is subjected to the processing of modification and editing by using the image and sound capture and editing equipment 30.

The video and audio capturing and editing device 30 makes the video content suitable for the purpose and is modified and edited using a non-linear editing method rather than an existing editing method. The non-linear editing method can be used to enhance the completeness and efficiency of editing and to implement a high level image.

The modified or edited video or sound file is converted into a streaming file through the encoding server 40 and transmitted to the streaming server 60. The encoding server 40 may be referred to as a requirement in a broadcast service such as a live broadcast.

In other words, since the encoding server 40 cannot stream on the current network by itself because the size of a general video is very large, the encoding server 40 plays a role of converting it to a size that is sufficiently broadcastable on the network.

The converted streaming file is converted into a database 50 and stored in the streaming server 60.

In addition, the client 80 may launch a web browser to view a product that is screened in real time through a Windows media player on the Internet via a web server 70 and is simultaneously screened on an airwave TV and / or a cable TV. The client 80 can immediately purchase the desired product.

3 is an overall flowchart of an internet home shopping real-time broadcast according to the present invention.

As shown in FIG. 3, the client 80 can view the product data photographed at the sales studio in real time through the video window 113, the airwave TV and the cable TV on the Internet at the same time. There is a feature that can be purchased immediately.

The internet home shopping real-time broadcasting system goes through the following steps.

First, in the step S100 of photographing the product material advertised in the sales studio using the digital camcorder 10, the product is advertised like a general product advertisement through VJ (Video Jackey), and the digital camcorder 10 and the microphone are used. Film the vivid scene.

In addition, in the step of correcting and editing the photographed product data (S120), the photographed product advertising video material is subjected to a process of modification and editing using the image and sound capture and editing equipment 30.

In addition, a VHS player, a CD recorder, a DVD player, and a DV converter are used to store and edit the video and sound of the photographed commercial video material, and a video capture and editing card is mainly used to receive the recorded video into a computer. do.

In addition, non-linear editing system can be implemented to realize the best editing function and high quality image. The live and recorded signals can be simultaneously sent to the live casting network and saved simultaneously. Can be saved as a digital image file and used in real time.

In operation S140, the modified or edited video or audio file is converted into a streaming file through the encoding server 40 and transmitted to the streaming server 60. Through the streaming file is converted to the streaming server 60 is transmitted.

The encoding server 40 is used in the production of content such as live broadcasting and at the same time performing a broadcast service, and converts a video or sound file into a streaming file and serves to transmit it to the streaming server 60 on the Internet. .

The streaming is distinguished from a simple file transfer in which the client 80 plays back while receiving video data and plays back after receiving the entire video.

In other words, if the compressed video file is continuously transmitted from the server, the real-time playback plug-in program of the client 80 continuously receives the file and plays the file continuously, so that the video is transmitted in real time. do.

In the step (S160) of converting the transmitted file into a database (50) and storing it in the streaming server (60), the transmitted streaming file is converted into a database (50) and stored in the streaming server (60). In addition, the streaming server 60 stores a video or sound file and services it to the client 80.

And, the streaming file stored in the streaming server 60 via the web server 70, the product data to be advertised through the video window 113 on the Internet at the request of the client 80 is screened in real time at the same time shooting In step S180, the streaming file stored in the streaming server 60 is screened in real time through a video window on the Internet at the request of the client 80, and the video recorded simultaneously on the airwave TV and / or the cable TV is screened. .

In addition, when the client 80 purchases the product shown in real time through the video window 113, the purchase data is transmitted to the card company server 320, the supplier server 360, and the operator server 310 (S200). In the client 80, the client 80 may view a product advertised in a video window or an airwave TV and / or a cable TV on the Internet, and may select and purchase a desired product in real time.

4 is a structural diagram of a live broadcast service of an internet home shopping real time broadcast according to the present invention, and FIG. 5 is a structural diagram of a VOD broadcast of an internet home shopping real time broadcast according to the present invention.

As shown in FIGS. 4 and 5, live webcasting service means a new concept of broadcasting in which video and sound can be viewed on the internet in real time according to the development of compression technology and hardware development on the Internet. .

The Live Webcasting service helps the user to modify and edit the recorded video and sound with a switcher 20 that performs various scene change effects and mixing functions of shooting equipment such as a camcorder 10 and a microphone and a general source. It consists of an image and sound capture device 30, a recording device 35 and an encoding server 40 for converting the video or sound file into a streaming file.

The streaming file converted by the encoding server 40 is stored in the streaming server 60, the client 80 can view the image in real time on the Internet through the streaming server 60.

In addition, VOD (Video On Demand) service is called on-demand video and broadcasts a desired video at a desired time from video data stored in a server using a computer or a TV connected to a communication network.

The video and sound source 15 is edited and corrected using the video and sound capture and editing equipment 30. The edited and modified image or sound is converted into a streaming file through the encoding server 40 is converted into a database 50 is stored in the streaming server 60.

The client 80 is a streaming server 60 where the streaming file is stored via the web server 70 so that the product data to be advertised through the video window on the Internet at the request of the client 80 to be screened in real time at the same time shooting do.

In addition to live and VOD services, there is a guerrilla broadcasting service that orders and ships items that are easily altered and spoiled on the same day. The guerrilla service is mainly broadcasted in the evening when a lot of users are connected and is limited to foods that are easily altered and perishable.

The client 80 makes a purchase in real time through the video window 113, and the goods ordered by the client in close cooperation with the supplier company and the courier company through the purchase specification 150 are the address of the client 80 on the day of the order. Delivery of goods takes place.

6 is an exemplary view illustrating a product purchase through a video window of an internet home shopping live broadcast according to the present invention.

As shown in FIG. 6, the client 80 may launch a web browser to view a product advertisement photographed at a sales studio in real time through the video window 113. The product advertisement photographed by the camcorder 10 is displayed on the video window 113 in the video window 110 of the main homepage 200.

The video window 113 shows a video taken in a sales studio in real time, and the client 80 may press a purchase button 114 to purchase a desired product by the client 80.

In addition, a plan product list table 117 is located on the right side of the video window 113 and is displayed on the plan product list table 117 of various products. The client 80 may view a product advertisement that is displayed in real time in the player window 113 for 24 hours.

In addition, the client 80 may directly purchase a product by clicking a desired product after looking at the planned product list table 117. In addition, while watching the product advertisement screened through the video window 113, you can immediately purchase the desired product by pressing the buy button 114.

A method of purchasing a product in real time through the video window is as follows.

First, the client 80 sees a product advertisement that is screened in real time through the video window 113, and immediately sees a desired product of its own, and immediately clicks a purchase button 114 to purchase a product. And after looking through the list of planned products 117 may choose their desired products.

When the immediate purchase button 117 is clicked, the purchase specification 150 is displayed. The purchase specification 150 includes a product name 151, a product code 152, a card number 153, a name 154, a card password 155, an address 156, and an e-mail address selected by the client 80. 156 is displayed, and the client 80 may once again confirm his ordered product.

The purchase specification 150 thus prepared is sent to the card company, the supplier and the head office, respectively, three copies are settled and delivered to the client 80 address through the courier company.

7 is an exemplary view showing a past broadcast view of the Internet home shopping live broadcasting according to the present invention.

As shown in FIG. 7, pressing the last broadcast view button 111 of the merchandise video window 110 is a service that allows the user to see a broadcast that could not be seen in the past.

This is a useful service when the client 80 wants to see and purchase the desired product once again without seeing the live broadcast. The service is called Video On Demand (VOD) and the client 80 can watch the desired program at any time.

We will explain how to purchase the product by watching the last broadcast through the product video window (110).

First, the last broadcast view button 111 of the product video window 110 is clicked. When the last broadcast view button 111 is clicked, the last broadcast product list window 160 is displayed, and the last broadcast product list window 160 displays a product list table 162 which cannot be viewed after a period of time.

The client 80 selects its desired product by looking at the product list table 162 displayed in the last broadcast product list window 160. When the client 80 selects the desired product, the user may click the view button 161 to view the desired product.

The desired product of the client 80 is shown through the video window 113, and the client 80 clicks the immediate purchase button 114 to purchase the product. When the immediate purchase button 114 is clicked, the purchase specification 150 appears as if the product was purchased in real time.

The purchase specification 150 includes a product name 151, a product code 152, a card number 153, a name 154, a card password 155, an address 156, and an e-mail address 157 of the client 80. The client 80 may reconfirm its ordered goods and click the confirm button 158 to place a delivery order.

In addition, by clicking on the hit product view button 112, it is possible to view the products that were greatly hit by the user during the broadcast. The method of purchasing and ordering by pressing the hit product view button 112 proceeds to the same procedure as the previous broadcast view.

8 is a general flowchart of the server between the Internet home shopping live broadcasting according to the present invention.

As shown in FIG. 8, the internet home shopping real-time broadcasting system 100 may allow a client 300 to access an operator server 310 through a web browser of the Internet and view product advertisements in real time. It has a general structure between servers.

In addition, product advertisements are screened in real time on the Internet, and at the same time, the airwaves and / or TV screens are characterized in that simultaneously. The client 300 makes a request to the operator server 310 and the operator server 310 responds to the request of the client 300 and interacts with each other.

In this case, the client 300 purchases and pays for the goods in real time on the Internet, and passes through the following process.

The client 300 may access the operator server 310 through the Internet and watch the product advertisement in real time through the video window 113.

The client 300 may immediately purchase the product in real time while watching the product advertisement. If you order the goods by pressing the immediate purchase button 114 can check the ordered goods of the client 300 through the purchase specification (150).

The purchase statement 150 shows the order history of the client 300 and the purchase statement is sent to the card company server 320, the supplier server 360 and the operator server 310, respectively. The result is notified to the client's mail address 157.

The client 300 makes a payment through the operator server 310 and the operator server 310 is a bank server 330, a telecommunication company server 340, a credit card company server 320, a courier company server ( 350) and the supplier company server 360 to pay the amount.

After payment is made, the courier company server 360 delivers the goods ordered by the client 300 to the client 300 quickly and safely.

Here, the configuration of the bank server, the telecommunication company server, the credit card company server, the courier company server, and the supplier server after the client pays the goods ordered.

First, the bank server 330 transfers money through an account of a bank affiliated with the operator server when the client 300 makes an online payment. The account number of the operator server 310 is input to remit money through telebanking, Internet banking, and the like.

The amount of money remitted, except for the fee, is transferred to the operator server 310 account and the fee is transferred to the affiliated bank server 330 account.

When paying for the mobile phone, the client 300 inputs his / her mobile number into the input window when paying for the mobile phone and informs the telecommunication company server 340 to request a real approval of the used fee. The amount except this is deposited into the account of the operator server 310.

In addition, the credit card company server 320, similar to the bank server 320, the client 300 informs the card payment server of the credit card information at the time of payment of the credit card, and requests the actual approval of the fee used. When the billing is completed, the remaining fee except the fee is deposited into the account of the operator server 310.

The supplier server 360 serves to supply goods to the operator server 310 and supplies the goods requested by the client 300 to the operator server 310. The operator server 310 informs the courier company server 350 of the goods delivered from the supplier server 360, and the courier company server 350 reports the purchase history of the client 300 to the operator server 310. Will be sent from

After checking the purchase history of the client 300, the courier company server 350 delivers the ordered goods to the address of the client 300.

As described above, according to the Internet home shopping real-time broadcasting method according to the present invention, since the same information can be viewed at the same time and client-oriented on-demand service (Video On Demand), client participation is actively given. There is an advantage that can implement differentiated broadcasting service through interactive communication between clients.

In addition, even if the live broadcast is broadcast in real time through the network, since the information can be stored and shared, the client can access the desired information anytime and anywhere just by accessing the Internet.

In addition, there is an advantage that can be broadcast only with a personal camcorder and simple personal equipment and programs.

In addition, since the server and the client providing the broadcast service communicate at the same time, the information and the broadcast evaluation of the client can be provided immediately, so that the modification of the result is quick and easy.

And the client goes beyond the limit of purchasing by looking at the simple image and text only or the product guide that is generally provided in TV home shopping, and the client knows the product information in detail through the image and text product information and the video broadcasting program information. It is possible to increase the purchase motivation by introducing the product of the video presenter.

Although the present invention has been described in connection with the above-mentioned preferred embodiments, various other modifications and variations may be made without departing from the spirit and scope of the invention. Accordingly, it is intended that the appended claims cover such modifications and variations as fall within the true scope of the invention.

Claims (6)

Photographing the product material advertised in the sales studio using the digital camcorder 10 (S100); Modifying and editing an image of the photographed product data using an image, sound capture and editing device (30) (S120); Converting the modified and edited video or audio file into a streaming file through the encoding server 40 and transmitting the streaming file to the streaming server 60 (S140); Converting the transmitted file into a database (50) and storing the transferred file in the streaming server (60) (S160); Streaming files stored in the streaming server 60 via the web server 70, the product data to be advertised through the video window 113 on the Internet at the request of the client is screened in real time at the same time shooting (S180); And When the client 80 purchases the product, the purchase data is transmitted to the card company server 320, the supplier server 360, and the operator server 310 (S200). Way. The method of claim 1, wherein the video window (113) is a real player or a window media player capable of viewing an image or sound file in real time. The method of claim 1, wherein the client (80) is able to immediately purchase goods displayed in real time through the video window (113) by telephone. According to claim 1, In addition to being screened in real time on the Internet through the video window 113 in the screening step (S180) Internet home shopping real-time broadcasting method characterized in that the simultaneous screening on TV and / or wired TV . According to claim 1, Internet home shopping real-time broadcasting method, characterized in that the last broadcast view is possible through the streaming file stored in the streaming server (60). According to claim 1, the purchase data 150 of the goods purchased in the purchase data transmission step (S200) is the card company server 320, supplier server 360, operator server 310 or client mail address ( Internet home shopping real-time broadcasting method characterized in that the transmission and payment respectively.