KR20030042116A - Method for providing the commercial contents in a mobile network - Google Patents

Abstract

PURPOSE: A position-based advertisement service providing method using a PPG(Push Proxy Gateway) in a mobile communication network is provided to allow a CP(Contents Provider) to transmit advertisement contents to mobile communication subscriber in a desired position radius. CONSTITUTION: When a position-based advertisement contents is transferred to from a CP to a PPG(S200), the PPG judges whether a list of clients in an arbitrary position radius has been requested by the CP(S202). If the list has been requested, the PPG transfers a corresponding position-based client list to the CP(S204). The PPG converts the advertisement contents received from the CP to a data format suitable for a wireless network(S206). A certain advertisement contents is provided to the client in a corresponding position(S208).

Description

Location-based advertising service method using PC in mobile communication network {METHOD FOR PROVIDING THE COMMERCIAL CONTENTS IN A MOBILE NETWORK}

The present invention relates to an advertisement content transmission technology in a mobile communication network, and more particularly, to a location-based advertisement service method in a mobile communication network using a push proxy gateway (PPG).

In general, information communication such as data transmission between a terminal and a terminal, for example, a short message transmission, or content transmission from a content provider (CP) to a terminal is performed in a mobile communication network. With the explosive increase, the frequency of use is rapidly increasing.

However, in the conventional mobile communication network, there are various obstacles in terms of hardware and software for transmitting advertising content including a large amount of information, for example, a picture file. In particular, various restrictions may be placed on the transmission of advertising content to mobile subscribers within the location radius required by the CP.

Accordingly, a mobile communication technology for efficiently transmitting a large amount of advertising content from a CP to a terminal at any location is desired.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-described needs, and provides a location-based advertisement service method using PPG in a mobile communication network that enables a CP to transmit advertising content to a mobile communication subscriber within a desired location radius using the PPG. There is a purpose.

In order to achieve the above object, the present invention provides a method of providing advertisement content in a mobile communication network using a PPG having a push service function, and when a PPG-based location-based advertisement content is transmitted from a content provider, the advertisement content is wirelessly communicated in the PPG. Converting the data into transmission data; It provides a location-based advertising service method using PPG in a mobile communication network comprising the step of providing the converted advertising content to the client of the location.

1 is a configuration diagram of a mobile communication network of PPG interworking to implement the method according to the present invention;

2 is a flowchart of a location-based advertising service process using PPG in a mobile communication network according to a preferred embodiment of the present invention.

<Description of the code | symbol about the principal part of drawing>

10, 12: mobile communication terminal

100: BTS

110: MSC

120: IWF

130: WAP Gateway

140: PPG

150: CP

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention.

1 is a configuration diagram of a PPG interworking mobile communication network for implementing a method according to the present invention. The mobile communication terminal (MS) 10, 12, BTS (Base Tranceiver System) 100, MSC ( Mobile Switch Center (110), Inter-Working Function (IWF) 120, Wireless Application Protocol gateway (WAP gateway) 130, PPG 140, and CP 150.

Prior to the description of the block diagram, in the present embodiment, for convenience of description, the mobile communication terminals 10 and 12 are limited to the first and second means for transmitting / receiving. It can be varied adaptively, and this fact will be easily understood by those skilled in the art.

As shown, reference numerals 10 and 12 denote mobile communication terminals, and a subscriber can wirelessly connect to a network using the mobile communication terminals 10 and 12.

The BTS 100 is included in a base station (BS) as mediating between the mobile communication terminals 10 and 12 and the MSC 110.

The BTS 100 is composed of one or more transceivers located in predetermined places to perform wireless communication with the mobile communication terminals 10 and 12.

The MSC 110 refers to an automatic system that interfaces user communication from a wireless network to a wired network or a wireless network.

The IWF 120 refers to a function or facility for performing data communication between a wireless section and a national exchange section, and is connected between the PPG 140 and the MSC 110, which will be described later, to perform a protocol conversion function.

The WAP gateway 130 is a means for connecting the IWF 120 and the Internet network (not shown), and serves as an intermediary for providing the Internet service from the CP 150 to the mobile communication terminals 10 and 12. do.

PPG 140 according to the present invention provides a push service function for transmitting a large amount of advertising content in a mobile communication network.

In other words, the PPG 140 is a system for processing data required to provide a push service, and provides content provider information management, user information management for each service, session information management of a terminal, and WAP gateway information for basic support of the data processing system. It performs functions such as management and billing management.

Meanwhile, the PPG 140 may store user information in a database to store information of a content provider and subscriber information.

Hereinafter, with the above-described configuration, it will be described in detail with reference to the flowchart of Figure 2 attached to the advertising service process using PPG in the mobile communication network according to the present invention.

First, if any location-based advertising content is transmitted from the CP 150 to the PPG 140 (S200), the PPG 140 proceeds to step S202 to list the clients within the arbitrary location radius, i.e., the mobile communication subscriber list. Determine whether is requested from the CP (150).

As a result of the determination in step S202, if a client list within an arbitrary location radius is requested, the PPG 140 proceeds to step S204 to transmit the corresponding location-based client list to the CP 150 and proceeds to step S206. .

In step S206, the PPG 140 converts the advertising content from the CP 150 described above into a form suitable for the wireless network. For example, the advertisement content is processed into a form for transmitting the advertisement content to the mobile communication terminals 10 and 12 by using a push over-the-air protocol.

Finally, in step S208, the predetermined advertising content is provided to the client of the corresponding location, i.e., the mobile communication terminals 10,12.

That is, the present invention is implemented to transmit the advertising content from the CP 150 to the terminal existing within an arbitrary radius by using the push processing function.

In this case, the process of the above-described step (S202) and step (S204) may be omitted. That is, when the CP 150 transmits the location-based advertising content, the corresponding mobile communication provider internally processes the user information without notifying the CP 150, and thus, only the process of steps S200, S206, and S208. You might be able to implement this process.

As mentioned above, although this invention was concretely demonstrated based on the Example, this invention is not limited to this Example, Of course, various changes are possible within the range which does not deviate from the summary.

Therefore, the present invention can maximize the activation of the use of advertising content and network utilization.

Claims (2)

A method of providing advertisement contents in a mobile communication network using a push proxy gateway (PPG) having a push service function, If any location-based advertising content is transmitted from a content provider to the PPG, converting the advertising content into data for wireless communication transmission in the PPG; And providing the converted advertisement content to a client of a corresponding location. The method of claim 1, The method, Determining whether a list of clients within an arbitrary location radius has been requested from the content provider; If the client list within an arbitrary location radius is requested as a result of the determination of the step, transmitting the location-based client list to the content provider, wherein the location-based advertisement service using the PPG in the mobile communication network.