KR20030008894A - Method for recommendation marketing - Google Patents

Abstract

PURPOSE: A method for an Internet recommendation marketing is provided to supply the first compensation point for a recommender when a recommended person connects to a web site through a link selection unit of an E-mail and to supply the second compensation point for a recommender when the recommended person performs a specific action in the web site by transmitting the web site introduction E-mail including a link URL to the recommended person introduced by the recommender. CONSTITUTION: A recommender receives an inherent identification code and connects to a web site of a service server using a PC(S200), requests an introduction registration(S202), and registers introduction information of a recommended person in a web page for an introduction registration(S204,S206). The service server obtains the introduction information and stores the introduction information in an introduction information DB(S208). The service server prepares an E-mail including a link URL of the web site, an introduction message of the recommended person, and contents for introducing a specific commodity or service, and transmits the E-mail to the E-mail address of the recommended person(S210,S212). The recommended person checks the received E-mail(S214), and selects the link URL on the E-mail(S216). A web page corresponded to the link URL is transmitted from the service server and displays through a web browser in a PC(S218), and the recommended person checks the web page. The service server obtains a recommender inherent identification code included in the link URL and discriminates a recommender who recommended the recommended person(S220), and supplies the first compensation point for the recommender in accordance with the web site connection of the recommended person(S222).

Description

How to market referrals using referral rewards {Method for recommendation marketing}

The present invention relates to an internet recommendation marketing method, and sends a website introduction email including a link URL to a recommender introduced from a recommender, and when the recommender accesses a website through selection of a link section of the email, the recommender is referred to the first recommender. The present invention relates to an internet recommendation marketing method using recommender rewards in which a reward point is paid and an accessor performs a specific action such as purchasing an item on a website.

Recently, as the Internet is popularized, electronic commerce, which sells various goods and services through websites, has been used successfully in place of conventional commerce, and each company actively promotes its own website and accesses customers. Has been racing a lot of effort to attract.

In this situation, a number of marketing methods are used to attract customers to the website, and a typical method is to use advertisements such as link banner advertisements and offline leaflets.

Another way is to acquire additional customers through customers who have visited the website, mainly to promote the website to the primary customer, and when the secondary customer referred to accesses the website and registers, A typical method is to provide the first customer with compensation based on the introduction.

However, this method is inconvenient, even if the secondary customer is introduced to the website from the primary customer, it is inconvenient to easily forget the fact or to access the website by running a separate computer and running a web browser.

The present invention was made in view of the above points, and sends a website introduction email including a link URL to a recommender introduced from a recommender, and when the recommender accesses a website through the selection of a link section of the email, the recommender The purpose of providing an internet recommendation marketing method using referee rewards in which a first reward point is paid to a referee and a referee pays a second reward point to a relevant referee when a referee performs a specific action such as purchasing an item on a website. There is this.

Other objects and advantages of the invention will be described below and will be appreciated by the practice of the invention. Furthermore, the objects and advantages of the present invention can be realized by means and combinations indicated in the appended claims.

The following drawings, which are attached to this specification, illustrate exemplary embodiments of the present invention, and together with the detailed description of the present invention, serve to further understand the technical spirit of the present invention. It should not be construed as limited to.

1 is a diagram illustrating a configuration of a network system to which an internet recommendation marketing method using recommender compensation according to the present invention is applied.

2 is a diagram illustrating a functional configuration of a service server according to the present invention.

3 is a flowchart illustrating a process of registering a recommender with a service server according to the present invention.

4 is a flowchart illustrating a process in which a recommender introduces a recommender to a website and receives a first reward point later according to the present invention.

5 is a flowchart illustrating a process in which a second reward point is paid to a recommender according to the present invention.

<Description of main reference numerals in the drawings>

10: recommender terminal 20: service server

30: recommended terminal 40: network

Internet recommendation marketing method using the recommender compensation according to an aspect of the present invention for achieving the above object, using a computer for selling tangible, intangible goods or services to a number of potential buyers through the introduction of the recommender A marketing method comprising: inputting, by the recommender, recommender registration information including a payment identifier into the computer; Generating an identification code unique to the recommender and outputting the identification code; Inputting, by the recommender, introduction information including the e-mail address of the recommender, the recommender identification information, and the recommender identification code into the computer; Creating an introduction email based on the introduction information, and attaching a link URL to the email to send the introduction email to the email address of the recommended person; Checking the email and accessing the computer using a link URL on the email; And extracting an identification code of the recommender corresponding to the accessed recommender, and providing a first reward point for the identification code.

Internet recommendation marketing method using the recommender compensation according to another aspect of the present invention for achieving the above object, the computer for selling tangible, intangible goods or services to a number of potential buyers through the introduction of the recommender A marketing method used, comprising: registering a recommender by inputting, by the recommender, his own identification information and the recommender's unique identification code into the computer; Inputting, by the recommender, referral information into the computer including the recommended email address, the recommended identification information, and the recommended identification code; Creating an introduction email based on the introduction information, and attaching a link URL to the email to send the introduction email to the email address of the recommended person; Checking the email and accessing the computer using a link URL on the email; Extracting an identification code of the recommender corresponding to the accessed recommender and providing a first reward point for the identification code; It includes.

According to an aspect of the present invention, an internet recommendation marketing method using recommender compensation includes: inputting, by the recommender, purchase subscription information including its own identification information and payment acceptance information into the computer; Extracting a unique identification code of a corresponding recommender based on the unique identification information of the recommended person; Paying a second reward point for the recommender with the extracted unique identification code; It further includes.

The recommender identification information may be identification information uniquely allocated to distinguish each recommender from another person, such as a mobile phone number, a resident registration number, and a business registration number of the recommender.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Prior to this, terms or words used in the present specification and claims should not be construed as being limited to the common or dictionary meanings, and the inventors should properly explain the concept of terms in order to explain their invention in the best way. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

1 is a diagram illustrating a configuration of a network system to which an internet recommendation marketing method using recommender compensation according to the present invention is applied.

The network system includes a network network 40 which mediates data communication between a plurality of recommended terminals 10, a service server 20 on the Internet, a plurality of recommended terminals 30, and these components 10, 20, 30. It is composed of

The terminals 10 and 30 of the recommender and the recommended party are provided with web browsers 12 and 32 for using the Internet, and the service server represented by a specific URL (Uniform Resource Locator) using the web browsers 12 and 32 ( 20) can be accessed.

Here, preferably, the terminal 10 or 30 may be a personal computer (PC) or a notebook computer, but is not limited thereto. Any wired or wireless terminal capable of data communication with the service server 20 may be used.

On the other hand, the recommended terminal 30 may be provided with a dedicated email browser that is a client-side program such as Outlook Express.

The service server 20 is a web server that implements a website for selling goods or services, and uses the recommended marketing of the present invention to attract potential customers to the website to promote the website and sell the goods or services.

The network 40 is to connect the terminals 10 and 30 and the server 20 in common to perform data communication with each other, and includes a wired / wireless internet network, a public telephone network (PSTN), a mobile communication network, and the like. do.

However, hereinafter, for convenience of description, the network 40 is a wired Internet network based on the World Wide Web, and the terminals 10 and 30 are personal computers (PCs). The invention is explained. However, it is a matter of course that the present invention is not necessarily limited to these examples.

2 shows a functional configuration of a service server according to the present invention.

The service server 20 includes a server engine 22, a plurality of web pages 24, a referrer registration module 26a, a unique identification code generation module 26b, an introduction reception module 26c, and an email sending module ( 26d), the first reward point payment module 26e, the purchase order processing module 26f, the purchase payment processing module 26g, the second reward point payment module 26h, the point management module 26i, the recommender information DB ( Data-Base) 28a, introduction information DB 28b, purchase settlement DB 28c, and point management DB 28d.

The server engine 22 provides various web pages 24 for the terminals 10 and 30 to access, and is a platform for server-side programs such as the modules 26a to 26i. ).

Here, the web page 24 is preferably written in HTML (Hyper-Text Markup Language) format, but may be written in any format as long as it can be read by a computer system.

The recommender registration module 26a is a program for registering personal identification information such as name, social security number, and payment identifier information, such as a bank account number, from a recommender to be connected. And store in (28a).

The unique identification code generation module 26b is a program for generating and issuing a unique identification code for the registered recommender and stores the generated unique identification code in the recommender information DB 28a for the recommender.

The referral receiving module 26c obtains referral information including referral information including referral message including referee identification information such as e-mail address and mobile number, social security number, business registration number, etc. of the referee who has been issued the unique identification code. It is a program stored in the DB 28b.

The e-mail sending module 26d is a program for creating and sending an e-mail introducing a web site or a specific item or service, including a web site link URL, to the e-mail address of the recommended person based on the obtained introductory information.

The first reward point payment module 26e is a program that selects a link in an e-mail sent and identifies a referrer who introduced the recommender when the recommender accesses a website, and pays the first reward point to the identified recommender. The details of compensation points paid are recorded and stored in the point management DB 28d.

The purchase order processing module 26f is a program for processing a purchase order for a specific article or service of a recommended person connected by selecting a link unit on an e-mail.

The purchase payment processing module 26g is a program that receives payment for a purchase order from a recommender, and obtains payment related information such as a credit card number from the recommender.

Here, the purchase order and the payment related information of the recommended person is stored in the purchase payment DB (28c).

The second reward point payment module 26h identifies the referrer who introduced the referee when the referee's purchase payment is completed, and pays a second reward point corresponding to a portion of the paid amount to the identified recommender. As a program, the details of compensation points paid are recorded and stored in the point management DB 28d.

The point management module 26i is a program for outputting and providing a point accumulation history of the recommender to the recommender in connection with the point management DB 28d and processing the use of the recommender's points.

Hereinafter, an internet recommendation marketing method according to the present invention will be described in detail with reference to the accompanying drawings.

3 is a flowchart illustrating a process of performing recommender registration on a service server according to the present invention.

The recommender secures a data link by accessing the service server 20 through the network 40 using the PC 10 capable of internet access (S100).

That is, the recommender drives the web browser 12 in the PC 10 and accesses the website of the service server 20 represented by the specific URL, and the service server 20 displays the web page corresponding to the URL. The web browser 12 interprets the HTML code and displays the web page on the monitor.

The recommender requests the registration of the recommender through the transmitted web page (S102), and the service server 20 transmits the recommendation registration webpage (S104), and the recommender provides the personal information and the payment identifier information on the transmitted webpage. A variety of information including the name is input and recommender registration is executed (S106).

The service server 20 determines whether the corresponding recommender is qualified as a recommender by using the obtained recommender information (S108), and if it is not determined as a result of the determination, outputs a non-registration message (S110).

On the other hand, if there is qualification, the service server 20 stores the obtained recommender information in the recommender information DB 28a, and also generates a recommender unique identification code for the recommender and stores it in the recommender information DB 28a (S112). ), The generated unique identification code is output to the web page (S114), and confirmed to the recommender.

In this way, the recommender accesses the website of the service server 20 to perform the registration of the recommender, and the process of obtaining a unique identification code is completed.

Meanwhile, the service server 20 issues a unique identification code for registration of the recommender. However, the service server 20 registers the desired unique identification code at the time of registration, and the service server 20 stores the unique identification code. May be

4 is a flowchart illustrating a process in which a recommender introduces a recommender to a website and receives a first reward point later according to the present invention.

After receiving the unique identification code, the recommender accesses the website of the service server 20 using the PC 10 at a later point in time (S200), requests an introduction registration (S202), and provides an introduction registration provided thereto. Register the referral information including the e-mail address of the referee, the referee identification information such as the mobile phone number, the introduction message, and the unique identification code of the referee (S204, S206).

Here, as the recommended identification information, in addition to the mobile phone number, it may be appropriately adopted and used among information representing the recommended person, such as the resident registration number and the business registration number of the recommended person.

The service server 20 obtains the introduction information and stores it in the introduction information DB 28b (S208), and includes the link URL of the own website based on the obtained introduction information, the referral message of the recommender and the own website or the specific information. Create an email of the contents introducing the goods or services and send it to the introduced email address of the recommended person (S210, S212).

Here, the link URL embedded in the e-mail is configured as, for example, "http://www.eznego.com/cgi?idcode=201524", that is, the link website domain name and server-side program and referrer unique identification in order. It consists of code.

The recommended person checks the received e-mail using the PC 30 (S214), and thus checks the introduced website or a specific item or service, and selects a link part in the e-mail as a pointing means such as a mouse (S216) for further information. ).

Accordingly, the web page corresponding to the link URL is transmitted from the service server 20 and displayed through the web browser 32 in the PC 30 (S218), and the recommended person confirms this.

In the above, the recommended person checks the received e-mail using the dedicated e-mail browser 34 installed in the PC 30 according to the type of e-mail used, or in the case of the web e-mail, accesses the web mail service website and checks the received e-mail. .

As a result, the recommender is connected to the website of the service server 20 side, the service server 20 is to see the effect by promoting the website for the recommended recommender.

The service server 20 obtains the recommender unique identification code included in the link URL with respect to the access through the e-mail link selection of the recommender, and identifies the recommender who introduced the recommender to access (S220). The first reward point is paid in exchange for accessing the site (S222), and the payment of the reward point is executed by recording the payment details in the point management DB 28d as described above.

Meanwhile, FIG. 5 is a flowchart illustrating a process in which a second reward point is paid to the recommender according to the purchase behavior of the recommender accessing the website according to the present invention.

In step S218 of FIG. 4, the recommender inquires various goods or services sold through the transmitted web page, registers a purchase order for a specific goods or services, and pays the purchase price accordingly.

At this time, the service server 20 obtains a purchase order and payment related information including identification information (mobile phone number, social security number, business registration number, etc.) from the recommended person who made a purchase and stores it in the purchase payment DB 28c. (S226).

The service server 20 checks whether the purchase price is paid (S228), and if it is not paid, outputs a payment request message (S230). When the payment is made, the service information server 20b uses the identification information of the recommender who made the purchase. Check and identify the recommender who introduced the recommended person (S232), and pays a second reward point corresponding to a predetermined portion of the amount paid to the identified recommender (S234).

Here, the website may sell digitized products such as music files and software programs, and in this case, the purchase process of the recommended person includes a download process for the purchased digital goods.

In addition, according to the present invention, a variety of things such as gifts, gift certificates, and cash may be used in addition to the points exemplified as reward forms, and the recommender may later confirm the rewards paid to him and request the actual provision or use thereof.

Lastly, although the second reward point is illustrated as being paid to the recommender corresponding to the referee's purchase behavior, the second reward point may be paid to the recommender even when the connected recommender performs other acts as promised on the website. .

As mentioned above, although this invention was demonstrated by the limited embodiment and drawing, this invention is not limited by this, The person of ordinary skill in the art to which this invention belongs, Of course, various modifications and variations are possible within the scope of equivalent claims.

According to the Internet recommendation marketing method using the recommender reward of the present invention, by adopting the recommender method, the service operator can easily attract potential customers to the website at low cost to activate the website and achieve the promotion effect. It can also generate revenue.

In addition, the referrer may receive financial benefits through a simple act of introducing and registering an acquaintance on a website, and may also introduce an excellent website to an acquaintance.

Claims (5)

A computerized marketing method for selling tangible or intangible goods or services to a large number of potential buyers through referrals. Inputting, by the recommender, recommender registration information including a payment identifier into the computer; Generating an identification code unique to the recommender and outputting the identification code; Inputting, by the recommender, introduction information including the e-mail address of the recommender, the recommender identification information, and the recommender identification code into the computer; Creating an introduction email based on the introduction information, and attaching a link URL to the email to send the introduction email to the email address of the recommended person; Checking the email and accessing the computer using a link URL on the email; Extracting an identification code of the recommender corresponding to the accessed recommender and providing a first reward point for the identification code; Internet recommendation marketing method using the recommender reward comprising a. A computerized marketing method for selling tangible or intangible goods or services to a large number of potential buyers through referrals. Registering the recommender by inputting the identification information and the recommender's unique identification code into the computer by the recommender; Inputting, by the recommender, referral information into the computer including the recommended email address, the recommended identification information, and the recommended identification code; Creating an introduction email based on the introduction information, and attaching a link URL to the email to send the introduction email to the email address of the recommended person; Checking the email and accessing the computer using a link URL on the email; Extracting an identification code of the recommender corresponding to the accessed recommender and providing a first reward point for the identification code; Internet recommendation marketing method using the recommender reward comprising a. The method according to claim 1 or 2, And the recommender identification information is identification information uniquely allocated to distinguish each recommender from another person, such as a mobile phone number, a resident registration number, and a business registration number of the recommender. The method of claim 3, wherein Inputting, by the recommender, purchase subscription information including the unique identification information and payment acceptance information into the computer; Extracting a unique identification code of a corresponding recommender based on the unique identification information of the recommended person; Paying a second reward point for the recommender with the extracted unique identification code; Internet recommendation marketing method using the recommender reward further comprising a. The method of claim 3, wherein Inputting, by the recommender, a payment identifier into the computer together with purchase subscription information including its unique identification information; Requesting the computer to download a particular software program; Downloading the software program from the computer; When the download is completed, extracting a unique identification code of the corresponding recommender based on the unique identification information of the recommended person; Paying a second reward point for the recommender with the extracted unique identification code; Internet recommendation marketing method using the recommender reward further comprising a.