KR20030003441A - A advertisement system using mobile device network and method for employing the same - Google Patents

Abstract

PURPOSE: An advertising system using a vehicle unit network and a method for operating the same are provided to maximize advertising effect by constructing the wireless Internet or a network system of a vehicle unit and receiving client information recognized through a card being supplied from an ISP, thereby transmitting a corresponding target advertisement and information in accordance with a taste of a client who takes the vehicle unit and executing a quiz. CONSTITUTION: A computer terminal includes an input unit(121) for supporting a user operation, a video processing unit(122) for processing a video including an advertisement, a sound processing unit(124), a printer, a main control unit, and a storage for storing a web browser, quiz related data, and a translating program. A wireless transmitting/receiving unit is interfaced with the main control unit, relays an advertisement and quiz data transmitted from an ISP to a wireless base station through the Internet, receives data, and transmits answer data. A network adapter(160) replaces a function of the wireless transmitting/receiving unit and is interfaced with a PC terminal. A card read/writer(140) is connected to the PC terminal, reads a card issued in the ISP, and transmits the read data to the main control unit. A GPS terminal receives a GPS signal from an artificial satellite, calculates position information, and transmits the information to the main control unit. An image camera(170) captures an image of a user. An infrared rays port(180) performs a transmission/receipt of infrared rays data to a mobile communication terminal of information with respect to a quiz. A card issuing unit issues a card issued in the ISP by a request of the user.

Description

A advertisement system using mobile device network and method for employing the same}

The present invention relates to an advertisement system using a mobile network and a method of operating the same, and in particular, a target advertisement, a relay advertisement, and a target advertisement according to a taste of a customer riding on a mobile vehicle by receiving customer information recognized through a card provided by an ISP. The present invention relates to an advertisement system using a mobile network and a method of operating the same, which transmits necessary information and performs a quiz to maximize an advertisement effect.

As a model for generating business by sending and screening advertisements, offline media such as over-the-air and terrestrial TVs, cable TVs, and rooftop billboards are typical. As an online medium, advertising methods through accessing the Internet or a network using a personal computer This would be the most representative. In recent years, there has been attempt to develop a video information transmission system including an on-off-line-style advertisement that bundles offline and online together.

Aerial and terrestrial TVs, which have the properties of unidirectional uniformity for an unspecified number of image information including the advertisement, have the largest representativeness among the image information transmission media because of their broadbandness. All the media developed afterwards are merely specialized to supplement some of the disadvantages of the media. However, if its specialization and differentiation have high efficiency, it can be regarded as a sufficiently valuable business model.

Cable TV has the meaning of changing one part of the audience to a specific one out of the attributes of one-way uniformity with respect to the unspecified majority of air and terrestrial TV, but this also has a weakness that greatly depends on the channel preference of viewers who are audiences. There is a problem that the audience must have a willingness to watch while paying a certain amount of money. This depends on the popularity of each channel, but that's why the overall business value of cable TV isn't so dramatic.

Unlike TV, the rooftop signboard is limited to the corporate product advertisement, and the scope of view is limited to a specific area outside the building where the signboard is installed. Although it has the advantage of delivering a large advertising image, as described above, the limitation of information content, the scope of visibility, and the inability of the audience to be segmented as well as the recent increase in the population of the car, and the question of the rate of view of the billboard The business value is falling significantly as it is raised.

Unlike such offline media, the online Internet has drawn great attention as a medium having a bidirectional diversity for a specific majority, overcoming the limitations of existing TV media having a unidirectional uniformity for an unspecified majority. In particular, the Internet has a very powerful property of mass media in that it is basically a communication interface that connects humans with humans through computers despite various useful values. However, due to bandwidth problems of transmission lines and lack of image compression technology, constraints such as the size of an image to be transmitted must be very small, and technical difficulties to be cut off during transmission are not overcome. There is a problem that many cases are impossible. In addition, the two-way diversity of Internet broadcasting is too dependent on viewers' preferences and inclinations, so it is not easy to increase the site access rate unless special awareness and marketing methods are mobilized.

Recently, the advantages and disadvantages of online and offline media have been compared and analyzed, and attempts to construct more powerful video information transmission media in on-and-off-line styles have been fragmented.

As a representative example of this field, small LED signboards are installed in major indoor buildings with large floating populations such as subway stations, railway stations, financial institutions, and large shopping malls. How to generate business. However, this method does not differ much from moving the existing rooftop billboard advertisement to indoor billboard advertisement, and even more advanced, the owner connects a large number of small LED billboards online so that the advertiser's advertisement information can be displayed offline. It is simply receiving and receiving inputs. Since the format of the information to be transmitted also cannot solve the problems of the information system and the software technology belonging to it, it is mainly focused on text and graphics, and thus cannot be said to be a video information transmission medium in various forms in the true sense. To date, more advanced on-and-off-line image information transmission media have not been realized.

The use of such internet is centered around the city centers of each country. Modern people have much more time to move the city center than other regions. So, recently, the service has been installed by installing equipment that can receive information including advertisements on the means of transportation, but it is difficult to share advertisements and information according to individual tastes because only one-way information transmission as described above is made. It is not breaking the limits.

In order to deviate from this, by providing a target advertisement or target information according to personal preferences and local tendency, it tries to escape it, but it has a problem that it can only be performed at a fixed location in a specific location and cannot be performed while moving. .

In addition, even if the terminal is installed in the vehicle so that the advertisement can be carried out according to the moving time of the customers, the question of the terminal's observation rate is the same as that of the rooftop billboard, which has a problem of deriving a solution to solve the problem. .

Accordingly, an object of the present invention is to establish a wireless Internet or network system mounted on the means of transportation so that advertisements and information transmission according to individual preferences can be performed on the move, and customer information recognized through a card provided by an ISP. The present invention provides an advertisement system using a mobile network and its operation method capable of maximizing the advertisement effect by transmitting a target advertisement and information according to the taste of the customer who rides on the mobile means.

In addition, another object of the present invention is to deliver the content of the quiz by watching the next ad to the customer by delivering to the customer the next advertisement associated with the quiz information or the advertisement according to the advertisement in order to increase the audience rating for the advertisement Advertisements using a mobile network that enables users to recognize quizzes through books published by ISPs, etc., to increase viewership on advertisements and to generate ad revenue and additional revenues linked to ISPs. It is to provide a system and its operation method.

1 is a conceptual diagram of an information sharing system using a moving means;

2 is a view schematically showing the configuration of an information sharing terminal mounted on a vehicle;

3 is a control block diagram schematically showing the configuration of a card and a card reader / writer included in the information sharing terminal;

4 is a diagram schematically showing a configuration of an ISP in which an information sharing system of a vehicle is operated;

5 is a diagram schematically showing the configuration of an information sharing terminal for kiosk fixed at an arbitrary place;

6 is a flowchart illustrating a process of visiting and using a website;

7 is a flowchart specifically illustrating a membership registration process;

8 is a flowchart illustrating a process in which an advertiser applies for advertisement transmission;

9 is a flowchart illustrating a specific process of performing a target advertisement using an information sharing terminal of a taxi and a highway bus according to the first embodiment of the present invention;

10 is a flowchart illustrating a case in which a target advertisement is performed by using an information sharing terminal installed in a general public bus according to a second embodiment of the present invention;

11 is a flowchart illustrating a process of performing a relay advertisement according to a third embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

100: information sharing terminal 110: the subject fisherman

120: input and output unit 140: card reader / writer

150: GPS terminal 160: wireless network adapter

170: image camera 180: infrared port

200: ISP server 300: fixed information sharing terminal

350: card issuing unit 400: wireless base station

500: Radio Bureau 600: Satellite

The advertisement system using the mobile network of the present invention for achieving the above object of the present invention, an image processing unit including an input unit for supporting the user operation, a monitor to perform processing related to the image including the advertisement, and to the sound A sound processor including a speaker to which related processing is performed, a printer for outputting a result of payment data onto the ground, a main controller for outputting control signals to the image processor, the sound processor and the printer in response to an input signal of the input unit; It has a standardized Internet protocol, which is interconnected with the operating system and the Internet Protocol section, stores programs such as a web browser that displays input / output data, and stores optional answer information data according to advertisements or quizzes. Storing translation programs Computer terminal of storage portion; A wireless transceiver for interfacing with the main control unit, receiving the data by relaying the advertisement and quiz data transmitted from the ISP through the Internet to the radio management station and the radio base station, and transmitting the selected answer data inputted from the input unit. ; A network adapter selectively used to replace the function of the wireless transceiver, the network adapter interfaced with the PC terminal and connected to the Internet; A card reader / writer connected to the PC terminal for reading a card, a credit card, and an IC card issued by an ISP and transferring the read data to the main controller; A GPS terminal receiving a GPS signal from a satellite, calculating a location information, and transmitting the location information to the main controller; An image camera for capturing an image of a user; An infrared port for transmitting and receiving infrared data to a mobile communication terminal for the quiz information; And a card issuer for issuing a card issued by the ISP according to a user's request.

On the other hand, the operating method of the advertising system using a mobile network of the present invention, the first step of reading the card to the card reader / writer of the information sharing terminal installed in the mobile means using a card provided by the ISP; A second step of transmitting the read customer information to an ISP; A third step of receiving customer information from the ISP and analyzing a taste of each customer to create an advertisement to be transmitted; A fourth step of performing an advertisement by transmitting the created advertisement to a corresponding vehicle; A fifth step of performing a quiz related to the advertisement; Transmitting a selection answer for the quiz to an ISP using an information sharing terminal; A seventh step of storing the transmitted selection answer in an ISP; An eighth step of, when the vehicle arrives at the destination, making a payment to a card reader / writer using a card provided by the ISP; And a ninth step of finally transmitting the payment data and the location at the time of payment to the ISP.

At this time, before the first step, the customer subscribes to the ISP as a member, but it is preferable to transmit the customer information data inputted by applying weights to his / her personal details and interests to the ISP to make a database and to be screened by the advertiser. It is preferable to perform advertisement inquiry by transmitting advertisement setting data about the target of the advertisement, the place where the advertisement is to be sent, the advertisement's delivery date, the advertisement time, and the number of advertisements to the ISP.

Meanwhile, in the third step, the ISP may analyze the tastes of the customers for each customer to prepare the advertisement list in the order of the highest weight. In the fourth step, the target advertisement may be performed for the specific customer. In the sixth step, the customer may transmit the selection answer to the ARS server using the mobile communication terminal, and transmit the selection answer from the ARS server to the ISP.

On the other hand, the operating method of the advertising system using the mobile network of the present invention, using a card issued by the ISP to perform the customer information reading and riding fee payment to the card reader / writer of the information sharing terminal installed in the moving means; Transmitting the customer information and payment data to an ISP; Receiving the customer information from the ISP and analyzing a taste of each customer to create an advertisement to be transmitted; Transmitting the created advertisement to a corresponding moving means to perform an advertisement; Performing a quiz related to the advertisement; And transmitting and receiving the selected answer to the quiz with the infrared port of the information sharing terminal using a mobile communication terminal.

In this case, it is most preferable to increase the efficiency of the advertisement to perform a relay advertisement to obtain the quiz information through the next medium after performing the advertisement on the vehicle. In this case, as the next medium for obtaining the quiz information, it is most preferable to use any one selected from books, TVs and the Internet published by the ISP.

Hereinafter, with reference to the accompanying drawings will be described a preferred embodiment of the present invention.

1 is a conceptual diagram of an information sharing system using a moving means. As shown in FIG. 1, the information sharing system using a mobile unit is largely provided by a mobile information sharing terminal 100, an ISP server 200, a fixed information sharing terminal 300, and a mobile information sharing terminal 100. , ISP server 200, and the fixed information sharing terminal 300 consists of an Internet network. On the other hand, the vehicle information sharing terminal 100 is connected to the radio base station 400 and the radio management station 500 because the radio transmission and reception is made, since the GPS terminal (not shown) attached to the information sharing system and also with the satellite 600 Will be linked.

2 is a view schematically showing the configuration of an information sharing terminal mounted on a moving means. As shown in Figure 2, the mobile information sharing terminal 100 is made by further connecting the equipment having each separate function to be performed in the present invention to a conventional PC terminal capable of wireless Internet access. The input / output unit 120 is connected to the main control unit 110, and the input / output unit 120 includes an input unit 121 formed of a keyboard and a mouse, an image driving unit 122 in which processing related to an image is performed, and An image processing unit made of a TFT LCD 123, an acoustic driving unit 124 for processing related to sound, an audio processing unit made of a speaker 125, and a printer 126 for outputting data results on the ground. In addition, a memory 130 having a standardized Internet protocol, which is interconnected with the operating system and the Internet protocol unit, stores a program such as a web browser displaying input / output data, and stores information data inputted / outputted is a main controller 110. ) In addition, the memory 130 has a translation program for interpreting English or Korean English for foreigners.

In the present invention, a card (not shown) issued by an ISP, a card reader / writer 140, a GPS terminal 150, a wireless network adapter 160, an image camera 170, and an infrared port (such as an ordinary PC terminal) may be used. 180) is provided separately. In addition, although not shown, wireless data communication may be performed in a manner that a plurality of subscribers jointly use a plurality of radio channels allocated to a radio relay station using a TRS (Trunked Radio System). have. This is to take advantage of the various communication methods, such as group calls and individual calls between subscribers at a low cost.

3 is a control block diagram schematically showing the configuration of a card and a card reader / writer included in the information sharing terminal. As shown in FIG. 3, the card 10 issued by the ISP includes a contact unit 11 for receiving a signal, a power supply, a clock, and a reset signal for interfacing with the card reader / writer 140. Card CPU 12 for controlling the overall operation, card ROM 13 for storing processing programs for the card CPU 12, and reading and writing for maintaining and updating data such as telephone currency and mileage. This memory includes a variable memory such as an EEPROM 14 and a flash memory.

The card CPU 12 executes processing such as protocol control for inputting and outputting data in accordance with ISO standards, encryption by a program stored in the card ROM 13, and the like. The card ROM 13 records information about a card operating system (COS) and an ID for an electronic money. Information on the ID for electronic money includes encrypted manufacturer information, electronic money issuer information, Internet service provider (ISP) information, and client information. In addition, as a necessary function of the electronic wallet, the holding amount of electronic money, accumulated mileage information, and the like are recorded in the EEPROM 14 by the CPU 12. The maintenance amount information is used to display the remaining amount using electronic money, and the mileage information means information on the total amount of mileage that the user has received from the affiliated store. When the financial institution and account number are recorded on the card 10, they are recorded on the EEPROM 14. In addition, a password for confirming whether or not the client being used is a legitimate user is also recorded in the EEPROM 14 and can be freely changed if the user feels the need for change.

The card reader / writer 140 may include a loading control circuit 141, a connector (not shown), a card activation control circuit (not shown), a click generation circuit 142, a reader / writer control circuit 143, and data. Extraction circuit 144, ROM 145 for establishing the main program and card control program for encoding, RAM 146 for storing data generated during execution, CPU 147, card check data storage (not shown) ), A flash memory 148 for storing the merchant number, the telephone number and the mileage grant percentage (%) of the merchant, and the power supply voltage stabilization circuit 149. Here, the card reader / writer of the simple structure may omit the loading control circuit 141, the card activation control circuit (not shown), etc. The flash memory 148 is free to store data, and EEPROM for permanently storing the stored data. Or the like.

The card reader / writer 140 has a loading control circuit 141 which is a control circuit for inserting and inserting the card 10 into the main body and fixing the card 10 to the card loader, whereby the card is fixed at a predetermined position. In this position, a connector (not shown) is connected to the terminals of the card 10, and power and clicks are supplied to the card 10 from the clock generation circuit 142 and the card activation control circuit (not shown). Subsequently, the reset signal is transmitted, and the CPU 127 in the card 10 starts operation. That is, the card 10 is activated.

The CPU 147 reads ID data indicating the type of information stored in the card 10 from the card through the connector (not shown), the reader / writer control circuit 143 and the data extraction circuit 144. These operations are executed in accordance with the ISO standard by a program stored in the ROM 145. The program stored in the ROM 145 may be, for example, a format exchange for matching the card 10 and the data input format to the protocol of the card 10, the activation procedure of the card 10, the reading with the card 10, and the like. Procedure of recording;

The CPU 147 compares the ID data read from the card 10 with the contents of the card check data storage unit (the card check data and the ID in the electronic money) to determine whether the electronic money information is stored in the card. Check whether you are a member of the Internet service provider.

At this time, if it is confirmed that the electronic money information is stored in the card, the card reader / writer 140 is operable by a program stored in the main program (ROM), and processing is executed by this program. That is, the card 10 stores electronic money, withdraws electronic money from the card 10 and reads the history from the card 10. These processes are executed in accordance with instructions from the CPU 147. In this case, when the user of the card 10 is a member of the affiliated store, the mileage calculated by multiplying the mileage point grant by the purchase price of the goods is generated and recorded in the electronic money.

Hereinafter, a detailed description of the process of inserting the card 10 into the card reader / writer 140 will be omitted.

On the other hand, although not shown for the GPS terminal, the GPS terminal is an antenna for receiving a GPS signal from the satellite, a down converter connected to the antenna, and down the RF frequency of the received GPS signal to the intermediate frequency (IF), A digitizer connected to the downconverter, receiving an IF GPS signal, sampling an IF GPS signal at a predetermined rate to generate a sampled IF GPS signal, a memory connected to the digitizer, and storing a sampled IF GPS signal; A basic configuration is a digital signal processor (DSP) connected to the memory and executing high-speed convolution.

In addition, since the wireless network adapter, the image camera and the infrared port are known conventional equipment, the configuration thereof is not mentioned. However, the infrared port usefully used in the present invention is a device for performing wireless infrared communication, and plays a role of purchasing goods through the Internet when a card issued by an ISP approaches an infrared port.

4 is a diagram schematically illustrating a configuration of an ISP in which an information sharing system of a vehicle is operated. As shown in Figure 4, the ISP server 200 has a basic configuration of the member PC terminal, and has a database of its own function. That is, a file shared on the Internet is, for example, an Active Server Pages (hereinafter, referred to as ASP) file format when it is known on the Internet. Each server processes input / output data and converts it into an ASP file. Internet Information Server (hereinafter referred to as IIS), an ASP management unit connected to the IIS to manage the ASP file, and a database (Data Base; DB) that stores data for input / output data and customer support. It is composed.

Specifically, the ISP server 200 is always connected to the Internet network through the router 210, the security server 220, web server 221, milling authentication server 222, mail server 223, database (DB) server 224, storage server 225, file conversion server 226, file transfer server 227, FTP server 228, backup server 229 and the like. Here, a system manager 230 and a system operator 240 in charge of managing and operating the servers are connected to the servers.

The ISP server 200 operates the website by the above-described configuration, and specifically performs an operation related to information sharing of the vehicle. Here, the role of each server of the ISP server 200 will be described in more detail as follows.

The mail server 223 transmits a message corresponding to a question about information sharing of a moving means from a user including a member and a visitor.

In addition, the database server 224 stores the data related to the member's information and the update thereof, and at the same time outputs the program when the user wants to output the data related to the information sharing of the vehicle in real time. Specifically, the database server 224 includes a member account database, a member database, a traffic information collection database, and the like.

The member account database shares the information of the user's means of transportation, and stores data on the increase and decrease of cyber money according to the user's payment through the Internet shopping and the use of the means of transportation. In addition, the member database stores personal information, authentication password, and password of the user. In addition, the type of data required by the user and its transmission method are stored in a table list. That is, for example, when the information of the means of transportation for the specific person designated by the user is requested, the application thereof is performed.

On the other hand, the file conversion server 227, the automatic conversion and processing in the standard format prescribed according to the operating system or other system operation of the member PC terminal.

In addition, servers that are not described will be omitted since they are simple descriptions of ordinary functions.

5 is a diagram schematically showing the configuration of an information sharing terminal for kiosk fixed at an arbitrary place. As shown in FIG. 5, the fixed information sharing terminal 300 is a conventional PC terminal capable of accessing the Internet. The input / output unit 320 is connected to the main control unit 310, and the input / output unit 320 is connected. ) Is an input unit 321 consisting of a keyboard and a mouse, an image driving unit 322 in which processing related to an image is performed, and an image processing unit consisting of a TFT LCD 323, an acoustic driving unit 324 and a speaker in which processing related to sound is performed ( 325 is composed of a sound processor, a printer capable of printing (326).

In addition, a memory 330 having a standardized internet protocol interconnected with an operating system and an internet protocol unit, storing a program such as a web browser displaying the input / output data, and storing the input / output traffic information data is a main control unit. It is connected to 310.

In the present invention, a card (not shown), a card reader / writer 340, a card (CD) issuing unit 350, a network adapter 360, and an image camera 370 issued by an ISP are used in the present invention. It is prepared separately. The network adapter 360 preferably uses, for example, 10 / 100Mbps Ethernet for high speed communication. The rest of the configuration is known equipment or already described in Figure 3 will not be duplicated description.

A method of operating an information sharing system of a vehicle according to the present invention having an information sharing system configured as described above will be described.

6 is a flowchart illustrating a process of visiting and using a website. As shown in FIG. 6, a customer first accesses a website operated on the Internet by using his or her user terminal or an information sharing terminal for kiosk (S1OO). This website is operated by an ISP, and the ISP will be a website that acts as an ad relay wirelessly. Then, the user proceeds to search the linked page constituting the website, at this time, it is determined whether the linked page is a member-only content available only to the member (S110).

As a result of determining whether to use the contents for the member, if there is a request for using the contents for the member, it is next determined whether the member is a member (S120). The right to use the contents for members that can be used is granted (S140).

On the other hand, in the step S110, if there is no request for use of the content for the member as a result of determining whether to use the content for the member, the user provides free surfing of the website which can be disclosed to the user (S150).

In addition, if it is determined in the step S120 whether the member is not a member, a window for requesting membership is output. Accordingly, after the user performs the membership registration process (S160), the user proceeds to step S110. Accordingly, the content available only to the members can be used.

7 is a flowchart specifically illustrating a membership registration process. As shown in FIG. 7, a simple personal details of a customer are input in a state where a website is accessed through the Internet (S161). In addition, the ISP provides the taste analysis window in the form of questionnaire to the customer to allow the customer to specifically select the area of interest (S162). When the item of interest is selected, a weight for each item is input (S163). As such, inputting weights separately for each item is not to be a statistic based on a simple selection, but to obtain data for analyzing a field of interest of the customer. Customer taste data including these personal details are transmitted to the ISP (S164), and accordingly, the ISP analyzes the customer tastes and makes a database thereof (S165). Meanwhile, the ISP prepares an advertisement list according to the customer's taste (S166).

8 is a flowchart illustrating a process in which an advertiser applies for advertisement transmission. Referring to FIG. 8, first, an advertiser sets a delivery place, a date, a time, and a frequency of an advertisement to be screened, and transmits the set data to an ISP (S200). The ISP determines whether the advertiser can advertise the place, date, time and number of times to send. As such, it is determined whether the target advertisement is targeted to a specific region and a specific customer (S210), and if it is determined that the target advertisement is next, it is determined whether the advertisement is to be performed when the number of customers who have boarded the vehicle is more than the set number (S220). ). As a result of the determination, if it is determined that the advertisement is to be performed when the number of registered members is greater than the set number, the corresponding advertisement data is downloaded from the advertiser and processed in a file suitable for the advertisement (S230). It is to be selected and transmitted to the vehicle (S240).

On the other hand, if it is determined in step S210 that the target advertisement is not organized in a general advertisement to perform the advertisement in the order of list or collection (S250).

In addition, if it is determined in step S220 that the customer who rides on the moving means does not perform an advertisement when the number of passengers is greater than or equal to the set number, it is determined whether the advertisement is targeted to a specific individual (S260). As a result of the determination, if it is determined that the advertisement is not targeted to a specific individual, the process proceeds to step S200. If it is determined that the advertisement is targeted to a specific individual, the corresponding advertisement data is downloaded from the advertiser (S270), and the specific individual belongs. The advertisement is stored in the table and when an individual rides on the vehicle according to the value set by the advertiser, the advertisement is transmitted to the vehicle (S280).

9 is a flowchart illustrating a specific process of performing a target advertisement using an information sharing terminal of a taxi and a highway bus according to the first embodiment of the present invention. Here, it is assumed that the user has already been issued a card provided by the ISP. As shown in FIG. 9, when the customer first reads a card owned by a card reader / writer of a pre-installed information sharing terminal while riding in a taxi or a highway bus (S300), the information sharing terminal reads the information of the customer. (S302) The customer information is transmitted to the ISP (S304).

The ISP can determine the location of the customer by receiving the customer information to determine the location of the registered taxi or express bus (S306). At the same time, it analyzes the taste of each customer riding on the taxi or express bus to lease the advertisement to be transmitted (S308). For example, when customers ride a taxi, they usually use it alone, so they can target advertisements for one specific customer.In the case of express buses, each customer's taste is analyzed in order of highest weight. By creating an advertisement list, target advertisements may be sequentially performed. Then, it is determined whether the location of the taxi or the highway bus has been changed (S310). This is done from the moment of operation of the GPS terminal. At this time, if it is determined that the taxi or express bus has not moved, the process proceeds to step S300. If it is determined that the taxi or express bus has been moved, the location information is determined at regular intervals, and the target advertisement is performed according to the program order determined by the ISP. And information is transmitted to the corresponding taxi and highway bus (S312).

At this time, it is determined whether there is a target advertisement request for a specific customer according to the request of the advertiser (S314). This is done only when a large number of customers have boarded the bus. Of course, the same applies to a case where a plurality of customers boarded a taxi.

When the target advertisement is not targeted to the specific customer, a quiz related to the advertisement is then performed (S316). Thereafter, the ISP determines whether the user participated in the quiz by a specific customer (S318). If there is no participant, the process proceeds to the step S312 and performs an advertisement on the next list.

On the other hand, if it is determined in step S314 that the target advertisement for a particular customer to perform the corresponding advertisement (S320), at this time, the specific customer may be anonymized to respect the personal privacy. After the advertisement is performed, only the specific customer may be allowed to proceed with the quiz.

On the other hand, if there is a specific customer participating in the quiz in step S318, it is determined whether the quiz answer is transmitted in real time using the information sharing terminal (S322). If it is determined that the information is transmitted in real time using the information sharing terminal, the ISP processes the quiz answer (S324). On the other hand, a quiz answer can be transmitted using a mobile communication terminal possessed by an individual, which can be performed using a commonly known ARS. As such, when the quiz answer is input using the mobile communication terminal (S326), the ARS server held by the ISP receives the quiz answer (S328), and transmits the quiz answer and customer information back to the ISP server (S330).

After that, when the taxi or highway bus arrives at the destination (S332), the card is read to the card reader / writer upon getting off once again (S334). At this time, the fare payment is made by using the taxi or highway bus. As a final location, the location of any particular customer is finally stored in the ISP (S336).

10 is a flowchart illustrating a case in which a target advertisement is performed by using an information sharing terminal installed in a general public bus according to a second embodiment of the present invention. Here again, as shown in FIG. 9, it is assumed that the user has already been issued a card provided by the ISP. As shown in FIG. 10, the first payment is made when a card owned by the customer is read in a card reader / writer of an already installed information sharing terminal while boarding a general public bus (S400). The information sharing terminal transmits the information and payment data of the customer to the transceiver (S402) and transmits to the ISP (S404).

Accordingly, the ISP receives the customer information and payment data (S406) to determine the location of the registered public bus and performs the payment processing (S408). At the same time, it analyzes the tastes of customers riding on the general public bus to lease the advertisement to be transmitted (S410). In the case of the general public bus, it would be desirable to analyze the tastes for each customer to create a list of advertisements in order of the highest weight, and then perform target advertisements sequentially.

Then, it is determined whether the position of the general public bus has changed (S412). This is done from the moment of operation of the GPS terminal. At this time, if it is determined that the general public bus has not moved to the step S400, and if it is determined that the general public bus has been moved to determine the location information every certain period, the ISP changes the advertisement in real time to the general public bus It is to be transmitted (S414). In the case of the public bus, many customers get on and off, so it would be desirable to change the advertising list by grasping the customer information in real time. Of course, the advertisement list may be rewritten after transmitting all the advertisements at random time intervals.

At this time, it is determined whether the target advertisement is an advertisement for a specific customer (S416). As a result of the determination, if the advertisement is not for a specific customer, a quiz related to the advertisement is performed (S418). On the other hand, if it is determined that the target advertisement for a particular customer targets the advertisement (S420) and proceeds to the quiz step of step S418. Of course, the quiz can be conducted only for a specific customer.

On the other hand, it is determined whether there is a participant for the quiz proceeding (S422) if there is no quiz participant, proceed to the step S414, if there is a quiz participation, considering that it is a general public bus owned by individuals due to limited information sharing terminal It would be desirable to use a mobile communication terminal. That is, it will be desirable to transmit and receive the quiz answer data and the infrared port of the information sharing terminal using a mobile communication terminal (S424). In ISP, the quiz answer and customer information are databased (S426).

On the other hand, although not shown, when a particular customer uses a kiosk information sharing terminal, it is preferable to output a small window on one side while outputting a window to be performed by the specific customer so that the advertisement can be performed in real time. In addition, it would be desirable to mount a display device having a touch panel to provide convenience for input to the specific customer. In this case, as described above, the target advertisement is made in real time according to the customer information obtained from the ISP as the specific customer uses the information sharing terminal for the kiosk. In addition, by performing a quiz according to the advertisement, you can participate in the quiz in real time while using the information sharing terminal for kiosk.

11 is a flowchart illustrating a process of performing a relay advertisement according to a third embodiment of the present invention. Referring to FIG. 11, the advertisement through the moving means is performed as in the first and second embodiments described above (S500). Then, it provides information where to obtain the quiz information for the advertisement (S502). The customer who is watching the advertisement is aware of this and is provided with quiz information to participate in the quiz. At this time, it is determined whether the quiz information is in a book published by the ISP (S504). In this case, if there is a quiz information in a book published by the ISP, the customer purchases a book published by the ISP in order to solve the quiz, and the quiz contents are grasped through the book, and the quiz can be applied. It will be (S506).

Next, it is determined whether the quiz information is broadcasted through the TV (S508). When the quiz information is broadcasted on TV, the customer interested in the quiz will watch the corresponding advertisement and grasp the quiz contents through the advertisement (S510). After that, you can apply for the quiz as described above.

On the other hand, if it is determined that the quiz information is not grasped through a book or TV, it is then determined whether the quiz information can be grasped through the Internet (S512). If it is determined that the quiz information can be identified through the Internet, the customer requests the quiz information by accessing the ISP (S514). Accordingly, the ISP first performs the corresponding advertisement, and then transmits the quiz content to the customer (S516). In addition, the customer who has identified the quiz contents through the book or the TV in steps S506 and S510 performs the same process in step S514.

As such, only customers who watched the advertisement through the relay advertisement can participate in the quiz, thereby increasing the efficiency according to the advertisement. In the present embodiment, but the quiz through the book, TV and the Internet according to the advertisement, but the mobile terminal information system of the present invention while the advertising through the means of carrying out a quiz through the fixed rooftop billboard, etc. There are several ways to link advertising with quizzes. In addition, by creating a series of advertisements to amplify the curiosity about the next advertisement, and to follow the quiz according to this can be more effective advertising.

As described above, the advertisement system using the mobile network and the operation method thereof according to the present invention, the advertiser can increase the advertisement viewing rate of the customer by directly performing the advertisement according to the customer's taste in the mobile means that the customer is moving You can get the maximum benefit from advertising, and your ISP will be able to attract more advertising and advertising revenue.

In addition, advertisers may not only increase advertisement viewership using a relay advertisement method, but ISPs may also take advantage of additional advertisements by selling a separate book or the like using the relay advertisement method.

And, from the customer's point of view, as well as watching the advertisement according to his or her taste, by participating in a quiz according to the advertisement to obtain a product, etc., it is possible to attain the necessary information and additional product acquisition at the same time.

The present invention is not limited to the above-described embodiment, and it will be apparent that many modifications are possible by those skilled in the art within the technical spirit of the present invention.

Claims (10)

An image processing unit including an input unit supporting user operation, a monitor processing processing related to an image including an advertisement, an audio processing unit including a speaker processing processing related to sound, and outputting a result of payment data onto the ground A printer, a main controller for outputting control signals to the image processing unit, the sound processing unit and the printer in response to the input signal of the input unit, an internet protocol interconnected and standardized with the operating system and the Internet protocol unit, and displaying input / output data A computer terminal comprising a storage unit for storing a program such as a web browser, storing a selection answer information data according to an advertisement or quiz, and storing a translation program in which an English-Korean or Korean-English interpretation is performed; A wireless transceiver for interfacing with the main control unit, receiving the data by relaying the advertisement and quiz data transmitted from the ISP through the Internet to the radio management station and the radio base station, and transmitting the selected answer data inputted from the input unit. ; A network adapter selectively used to replace the function of the wireless transceiver, the network adapter interfaced with the PC terminal and connected to the Internet; A card reader / writer connected to the PC terminal for reading a card, a credit card, and an IC card issued by an ISP and transferring the read data to the main controller; A GPS terminal receiving a GPS signal from a satellite, calculating a location information, and transmitting the location information to the main controller; An image camera for capturing an image of a user; An infrared port for transmitting and receiving infrared data to a mobile communication terminal for the quiz information; And Advertising system using a mobile network, characterized in that it comprises a card issuer for issuing a card issued by the ISP at the user's request. A first step of reading the card to a card reader / writer of an information sharing terminal installed in the vehicle by using a card provided by an ISP; A second step of transmitting the read customer information to an ISP; A third step of receiving customer information from the ISP and analyzing a taste of each customer to create an advertisement to be transmitted; A fourth step of performing an advertisement by transmitting the created advertisement to a corresponding vehicle; A fifth step of performing a quiz related to the advertisement; Transmitting a selection answer for the quiz to an ISP using an information sharing terminal; A seventh step of storing the transmitted selection answer in an ISP; An eighth step of, when the vehicle arrives at the destination, making a payment to a card reader / writer using a card provided by the ISP; And And a ninth step of finally transmitting the payment data and the location when the payment is made to the ISP. 3. The method of claim 2, wherein before the first step, the customer registers as a member of the ISP, but transfers the customer information data inputted by applying weights to his / her personal details and interests to the ISP to make a database. Operation method of advertising system using means network. The method of claim 2, wherein before the first step, Advertisement using a mobile network, characterized in that the advertiser sends the advertisement setting data about the target of the advertisement, the place of the advertisement, the date of the advertisement, the time of the advertisement, the advertisement time and the number of advertisements to be displayed by the advertiser to the ISP. How the system works. The method of claim 2, wherein in the third step, the ISP analyzes the tastes of the customers for each customer and prepares the advertisement list in the order of the highest weight. The method of claim 2, wherein in the fourth step, a target advertisement is performed for a specific customer. The advertisement system using a mobile means network according to claim 2, wherein, in the sixth step, the customer transmits the selection answer to the ARS server using the mobile communication terminal, and transmits the selection answer from the ARS server to the ISP. How to operate. Reading customer information and paying a fare for a card reader / writer of an information sharing terminal installed in a vehicle using a card issued by an ISP; Transmitting the customer information and payment data to an ISP; Receiving the customer information from the ISP and analyzing a taste of each customer to create an advertisement to be transmitted; Transmitting the created advertisement to a corresponding moving means to perform an advertisement; Performing a quiz related to the advertisement; And The method for operating the advertising system using a mobile means network comprising the step of transmitting and receiving the answer to the quiz with the infrared port of the information sharing terminal using a mobile communication terminal. The method according to claim 2 or 8, wherein after performing an advertisement on the means of transportation, a relay advertisement is obtained which obtains quiz information through a next medium. 10. The method of claim 9, wherein the next medium for obtaining the quiz information is one selected from a book published by an ISP, a TV, and the Internet.