KR20020034786A - On/off line Contents, advertisement, EC Model - Google Patents

Abstract

PURPOSE: A model for the information provision, an advertisement and a commercial transaction on on/off-line is provided to operate on the on/off-line manner, to activate the electric commerce, to make a user easily obtain the product comparison information and the specialized knowledge of a product through a catalog view. CONSTITUTION: The model provides a contact address list with the functions of a search, a hypertext connection, an automatic telephone and a facsimile dialing. The contents such as the product/company/name information is realized and provided in such component element and format. The web site is operated by a wire/wireless device such as a PC, a mobile communication terminal, a PDA(Personal Digital Assistant), a car navigator, an Internet TV, a web phone and a kiosk, a recording medium such as a CD, a DVD, a memory chip or card and the printings, and the contents.

Description

On / Offline Contents, Advertisement, EC Model}

In the past, the address book and the information acquisition method classified as offline were often seen and heard through print media, TV, newspapers, etc., but with the development of computer and internet communication, it is necessary to purchase products or obtain company information. , Phone number, FAX NO. In many cases, users could access address books and simple business information from books, printed advertisements, newspapers and magazines containing homepage addresses, and enter search terms on the search engine site using the keyboard or click the mouse several times.

Therefore, it was difficult to find various, integrated, comparative, and professional information about a company or product at one time, and it took a lot of time, resulting in excessive communication costs, problems with beginners' computer use, and text-based information. It is true that there were many difficulties

In addition, advertisements were mostly expensive, such as newspapers and TVs, which were printed offline, and online internet advertisements were mainly banner-based.

Also, in commerce, the offline side was mostly a visitor purchase, an exhibition sale at a place where goods were displayed, and a sales person delivered a transaction from a customer. The online internet shopping mall was reliable except for a few large companies. Due to problems, conflicts in the distribution network, exposure of personal information, security concerns, etc., it was not activated very much.In addition, the procedure such as membership registration, which requires inputting personal information on the keyboard, was not easy. I was terrible.

In the past, offline commerce has had the advantage of seeing and purchasing real goods, while most of them require a lot of time, place constraints, distribution networks, and high sales prices.

Increasingly, computer performance, communication facilities, and recording media have been developed, along with increasing demands for convenience and professionalism.

Firstly, a very convenient contact address book (on / off line simultaneous use) to create content so that you can know reliable company / person name and product information at once. In addition to communication costs, advertising charges, and information usage fees, this information increases online direct transactions, resulting in lower indirect and logistics costs, resulting in lower purchase prices and benefits for customers. It is about. In addition, video calls over the Internet will increase rapidly. Since video calls are currently connected with IP addresses, IDs, phone numbers, names, etc., a contact address book may be essential in the Internet age.

Second, with this information, you can naturally combine events with various interesting games, cartoons, free prizes, discounts, etc. with advertisements, and re-use existing print media advertisements at low prices. In addition, it is to publicize that the direct marketing price along with the address book is a public relations method, and serve as a complex delivery medium of contact address / corporate / personal information / goods / advertisement and respond to various consumers and ultimately benefit each other. In addition, it is to be an alternative to escape banner-oriented Internet advertising.

Third, we provided services such as contact and site visits, but there may be customer inquiries and additional information requests. Is there a 50,000-won PC camera, or is it a manufacturer?) Also, as if a busy person visits a mobile phone or a vehicle, he / she can access information such as price and product characteristics, and immediately purchase it at a real store or company. It also suggests how to operate a counseling and shopping center to purchase goods.

1. How to Provide Information.

① Business / Business card information is a database (database) with the components based on the address book as shown in Table 1). It is possible to produce publications such as Web Internet site construction, CD printed book, e-book, or use this content. Can be supplied to a wireless device.

② For product information, form form like table 3) or table type DB like table 1) is constructed. The components are shown in the table, and for more information, click on the catalog / flyer menu.

The products are divided into 12 categories according to the international product code classification, and then classified into large, medium and small, so that even beginners can easily and quickly search and compare prices by item.

Such information can be applied to convenient functions on the computer program, such as the name, website, e-mail address, and directions of the website, hyperlink, e-mail, and directions. Appears as an alphabetic symbol (e.g. phone number ), Many items are compressed and expressed by reducing the space between rows, and necessary columns can be fixed.

In addition, the rows and columns checked as needed are used for connecting from off-line to on-line, such as sending the Internet or e-mail, and can perform label printing and remote printing. Also, construction companies in Samseong-dong You can search, etc. In addition, it provides convenient functions such as automatic dialing, FAX dialing, personal address book in other places, and setting necessary sites as favorites.

The important thing to do here is to check the place where you can find the information such as goods and companies that you need without connecting to the Internet when searching categories, and then sort and click to save time on the on-line. To reduce communication costs.

In addition, it is not a problem to display such information on a large browser such as a PC or a notebook, but it is difficult for a general telephone, a PDA with a small screen, a mobile speed mobile phone, and a car navigator. (Speech Recognition), OCR (Optical character Reader), TTS (Text to Speech), TTP (Text to Fax) technology and CTI (Computer Telephony Integration) and ITI (Internet) Together, Telephony Integration enables flexible interfaces for FAX, mobile devices, and telephones, allowing customers to effectively utilize various functions in an integrated environment.

The service which is the main component of the present invention is a voice command and its recognition, text-to-speech (mainly using wired and wireless telephones), a barcode reader or a scanner for beginners, the disabled, and those who are driving. It was made to be able to access and purchase necessary products.

Here, when the information providing service related to the barcode reader is explained in more detail, when the reader reads a special printed barcode which gives a symbol and number to the homepage address of a printed matter such as a booklet, the reader can be connected to the corresponding site and send an e-mail. In addition, the barcode attached to the product is registered in the purchase list by scanning with a reader, and can be automatically purchased, as well as inventory and sales management.

Next, with voice service, you can talk on a wired / wireless phone or make a one-button interactive call. It is a service that is directly connected by calling with a keyword that can be spoken by a representative phone and the DB can be recognized by voice while the name or phone number is pre-entered in the wired / wireless phone.

For example, voice command ① "Call Center" → connect to the main phone ② "Jipopo" → phone to the point store, or product information inquiries to DB voice service.

In the case of a mobile phone, this method is very useful when driving a car, and the voice recognition function is available only in the CDMA mode, and the voice is converted into a digital signal and stored in a memory chip to compare the voice and make a call.

In addition, a mobile phone with an enlarged phone function can talk while driving or doing other things at will with both hands.

2. Advertising Technique

① Hide and hide rows and columns in a spreadsheet with cells as shown in Table 1), expand / collapse, hide, move, memo, screen tips, etc., cartoons, image logos (3D production), games, hidden pictures, etc. Finding treasures, creating organization charts with business cards, etc. In the cell, hidden cells, rows or columns, product combos, list boxes, product view photos (3D production), etc. Tips and memo function can be found in the corresponding cell using the mouse, and if you find a discount voucher, free vouchers, etc., or match the puzzle, you will be given free coupons, prizes, prizes, lottery tickets and vouchers.

② Flowing Text, Joule Advertisement, Voice Message, 3D Logo, Banner Advertisement, etc. can be sent after consulting customer's inquiry about the service provider and searching the customer.

③ You can use the above information or web contents of advertisement as it is, or convert it for wired and wireless as needed, and voice can be advertised on regular telephones, voice or flowing line character advertisement on web phones or portable wireless telephones (SMS).

④ It is possible to select and send a place where the desired address of the desired partner is received from the advertiser or the place where the relevant advertising company may be required to deal with the advertiser.

⑤ Deliver information to user through push service.

⑥ Recycling existing printed materials

It is an advertisement that scans the prepared catalog / flyer and inserts it into the DB. As there is a detailed description of the product and photos, you can know the expertise and quality.

3 Consultation Center. Shopping Mall Operation Model.

① Consultation using ITI with full Internet-based VoIP, FoIP, and UMS (SR, TTS, OCR, TTP), CTI linked to it, internet phone with low communication cost, Escorted Browsing, and real-time monitoring of wired call. Customers who can operate the center (see Figure 2 below) and want to buy

Figure 2) <System Configuration>

For example, a small camera, a microphone, a speaker, and a built-in mobile robot (toy type, doll type, etc.) can be used to buy things at actual stores or visit a customer's store or merchandise exhibition room to see the product. ) Is displayed in the web browser of the video call, and the customer, counselor, and robot proceed with the consultation and purchase of the product through the screen and dialogue. At this time, you can have a separate window on your computer.

② Service Consultation Center

Based on the above-mentioned web DB, it provides automatic service that is higher than ARS. Also, a counselor kindly consults, responds to questions, and operates a counseling center where video calls with the other party can be made. Internet address, telephone, E-mail, We can answer product inquiries at a glance and can provide barcode service consultation.

In addition, the agent controls the customer's web screen, and other professional counselors can also be connected. Serve acts as a telephone exchange, and it is an outgoing indication, so it is a system that can immediately reply to the request by regular phone or mobile phone by SMS.

③ Shopping mall operation

The shopping mall operates with such a system, and a general buyer or buyer can search for a product, consult or present a product name of a desired price range, and make a custom purchase, and also participate in a bidding.

This method is applicable to business to consumer (B2C) BtoB and BtoG, and in the case of B2B, the person in charge can easily send and receive a quote, order, transaction statement, and payment on line.

At this time, the purchase and sale procedures are easily displayed on one page from left to right, and the current progress is displayed on the connecting line. In addition, it is a system that can store the face photo and voice call contents of the other party during the video call so as not to doubt the reliability.

In addition, in the case of using a barcode, a list form for registering a customer's purchase and managing product inventory is constructed at a shopping mall center headquarter. Can be (B2B, B2C)

In addition, the system can be classified as a member company / non-member company, there may be affiliated stores. At the affiliated store, product receipt, sales management, and at the head office manage the affiliated store, product code, and product stock status.

In addition, in the case of member company registration, once it is included in the product / company information, it can be used continuously, thus providing convenient and financial / credit information to the buyer so that a desired company can invest as well as a listed company.

It can be used on / off line, and e-commerce is activated at no additional cost. Buyer can not only obtain the product comparison information (price and quality), but also can pursue the profits of the prizes with entertainment, and can acquire the expertise of the product through the catalog view.

On the other hand, advertisers can advertise inexpensively and can participate in e-commerce even without their own shopping mall. And it will be greatly activated in response to the purchase psychology that wants to deal directly with the producers or sellers due to the price problems, etc. to solve the problems of the current shopping mall (reliability, intermediary distribution network conflict, computer inconvenience).

In addition, customers can save time and reduce purchasing costs by convenience, and sellers can shorten processing time, create new markets, avoid locality, and use them as sales data. Easy access for groups and awareness.

Claims (4)

Along with the contact address book, a computer program can be checked and searched, a hyperlink connection, an automatic phone call, and a faxing function are introduced, and the product / company / person name information is implemented in the above components and forms. Wired / wireless devices such as PDAs, car navigators, Internet TVs, web phones, kiosks, CDs, DVDs, memory chips or cards, and recordings on printed media The method according to claim 1, wherein, with such a component, a homepage address, a content number, and a numeric domain address, which are strings of print media (books, albums, cards, etc.), are specially printed, and connected to the corresponding homepage by a barcode reader. System that can send e-mail or record or product classification code is connected with barcode reader to process information such as price and stock, and to sell and buy 3D logo advertisement among 2 advertising techniques, 3D video of a picture or a character in an address book such as ① + ② advertising technique of advertising technique 2 such as ① of 2, ① + ② + ③, ① + ⑥, Table 2) This documentary. DB of the same type as the above components, the operation system of the counseling center alone or the shopping mall center, the company, and the system for operating the consultation and shopping mall in this way, and the observation and monitoring for the shopping mall in the small mobile robot of the company and the shopping mall Manufacture or sale for business.