KR20020030396A - system for dispersedly processing advertisements in a computer network system - Google Patents

Abstract

PURPOSE: An AD(Advertisement) distributed processing system on a network is provided to maximize the efficiency and to remove the bottleneck at a low cost without a separate backup device and middleware by analyzing the AD information on a plurality of AD web servers. CONSTITUTION: The system comprises a plurality of AD web servers(60) executing a corresponding command by receiving a command and AD data from the Adqupid server(70), storing/updating/deleting an AD database(61) and displaying an AD file of specific web site on a user computer(10) by reading from the AD database according to an identification information of user computer and specific web site when the user connects to the specific web site, and the Adqupid server having a plurality of AD web servers as a client, controlling the AD web servers not to collide each other, storing/updating/deleting the AD file in the AD database(71) in case of storing/updating/deleting the AD data, maintaining the AD database(61) same as the AD database(71), and storing/updating/deleting the corresponding AD database(61) by interposing to other AD web server.

Description

System for dispersedly processing advertisements in a computer network system

The present invention relates to a system for distributing advertisements on a network, and more particularly, it is excellent in scalability of a new system, can increase the efficiency of a web server, and does not require a separate backup device or middleware. The present invention relates to an advertisement distribution processing system in a client-server network capable of maximizing efficiency and eliminating bottlenecks.

The configuration of the conventional advertisement processing system on the Internet and the advertisement processing thereof are shown in FIGS. 1 and 2. In FIG. 1, the conventional advertisement processing system includes a distribution means 21, a plurality of advertisement web servers 30, a middleware 40, a main server 50, an advertisement information database 51, and the like. As shown in Fig. 2, when accessing a specific web site to visit a specific homepage from the user computer 10 in step S1, a particular web site is used to display a particular web site using the {HTML} tag. The advertisement is approached and requested by each advertisement web server 30 through the distribution means 21 for equal distribution (step S2). Each of the advertisement web servers 30 having such a request analyzes the homepage information and the user information in steps S3 and S4 and collects the data coming from the middleware 40 (each of the advertisement web servers 60) to the main server 50. Means to send the advertisement, that is, the banner. In step S5, the request of each advertisement web server 60 is processed by the middleware 40, and in step S6, the main server 50 analyzes log information about the delivered user and what advertisements are sent and displayed. The result value is read from the advertisement information database 51 and the result value is transmitted to the middleware 40, and the middleware 40 transmits the result value to each advertisement web server 60 at step 7. At this time, each advertisement web server 30 can read and transmit the advertisement file corresponding to the result value from the storage means. In step 8, the manager 52 may output a result such as a list.

As such, the middleware 40 is employed to handle the requests from the advertising web server 60 and store the actual log in order to improve the performance of the advertisement processing system (using two compiler Pro Cs). Since the middleware 40 is required to output the advertisement, the middleware 40 has to obtain a result, so the management of the middleware 40, the purchase cost of the middleware 40, processor allocation (operating system), middleware In addition to the problem of dependence on the developer of (40), there is a problem that the access time is long, the data processing is limited, and the bottleneck occurs in the middleware 40.

In addition, the main server 50 is to handle the overall operation for managing, backup, etc. various data through the Oracle database, the new advertisement file or its change or deletion, to be registered, stored in the advertisement web server 60 Then, new registration, change, or deletion of advertisement information of the advertiser, the relevant website, the media company, etc. related to the advertisement file is stored and managed in the advertisement information database 51 via the main server 50. Accordingly, the above-described problem is further exacerbated, and there is a problem that the expansion of the new advertisement web server 60 is greatly limited by the performance of the main server 50.

On the other hand, when the corresponding advertisement (banner advertisement) is clicked on by the user computer 10, the information about the advertisement may also be stored in each advertisement web server 60 via the storage means. As a result, one common gateway interface (CGI) is required. For example, if a request is received for providing a voice advertisement, the voice advertisement server can transmit the voice file by referring to the link information and listen to the voice message (Patent Application No. 2000-0024427, published date: 2000). May 06).

Accordingly, the present invention is to solve the above-described problems, excellent scalability of the new system, can increase the efficiency of the web server, maximize the efficiency at a low cost without the need for a separate backup equipment, middleware, etc. It is an object of the present invention to provide an advertisement distribution processing system in a network of a client-server structure capable of eliminating bottlenecks and eliminating bottlenecks.

1 is a schematic block diagram showing the configuration of a conventional advertisement processing system on the Internet;

FIG. 2 is a block diagram illustrating a process of processing an advertisement by the configuration of FIG. 1;

3 is a block diagram showing the configuration of an advertisement distribution processing system on a network such as the Internet according to an embodiment of the present invention;

4 is a comparison block diagram of FIG. 2 illustrating a process in which advertisements are distributed and processed according to the configuration of FIG. 3.

5 is a configuration diagram of an engine applied to the configuration of FIG. 3;

6 is a flowchart illustrating an example of a configuration of a specific log storage thread in FIG. 5;

FIG. 7 is a flowchart illustrating an example of a configuration of a concrete server and client connection engine of FIG. 5. FIG.

<Description of the symbols for the main parts of the drawings>

10: user computer 20: Internet network

21: distribution means 30: advertising web server

40: middleware 50: main server

51: advertising information database 52: administrator

60: Ad Web Server (Ad Cupid Client) 61, 71: Ad Database

62: log database 63: administrator

70: adcupid server

In order to achieve the above object, an advertisement distribution processing system in a network according to an embodiment of the present invention is configured to display a specific advertisement to a user computer when the user computer accesses a specific website through an internet network and a web browser. In the advertisement processing system in the network for transmission and display: The command command, advertisement information and advertisement data of the advertisement file are received from the ad cupid server, the corresponding instructions are executed, stored, changed, deleted in the advertisement database, and the user's computer A plurality of advertisement web servers that display advertisement files corresponding to the specific web site on the user's computer from the advertisement database storing the advertisement information and the advertisement file by at least the user's computer and the specific website identification information when the website is accessed. And the plurality of advertisement web servers. The client controls a plurality of advertisement web servers so as to prevent mutual collisions, and stores, changes, deletes and deletes the advertisement information and advertisement data in the advertisement database when newly inputted, changed, or deleted. It is characterized in that it comprises an ad Cupid server to store, change, and delete in the advertisement database in the same way in the advertisement database via a plurality of advertisement web server.

In this way, by distributing advertisement requests directly in each advertisement web server, access time is unnecessary, thereby increasing the efficiency of the advertisement web server and maximizing the efficiency of the entire system at a low cost by eliminating the need for middleware. You can do it, and you can eliminate bottlenecks. In addition, since the backup by the ad Cupid server, a separate backup device is not necessary, and even if a new system is added, it is managed by the ad cupid server and has excellent scalability.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 3 is a block diagram showing a configuration of an advertisement distribution processing system on a network such as the Internet according to an embodiment of the present invention, and FIG. 4 shows a process in which advertisements are distributed and processed according to the configuration of FIG. It is shown as a contrasting block diagram.

In FIG. 3, the advertisement distribution processing system on the network of the present invention, when the user computer 10 accesses a specific web site through the Internet network 20 and a web browser, the advertisement specific to the user computer 10 thereof. A plurality of advertisement web servers 60, an advertising database 61, an ad cupid server 70 (ADCUPID: a server for controlling a kind of advertisement web server 60 as a trade name), and It is configured to include an advertising database (71).

In FIG. 3, as shown in FIG. 1, a plurality of user computers 10 and an advertisement web server 60 are connected through an internet network 20 and distribution means.

The advertisement web server 60 includes an advertisement database 61 in which advertisement information and advertisement data of an advertisement file are stored. The advertisement web server 60 transmits an advertisement file through a process in the middleware 40 and the main server 50. What they have done is directly processed to transmit the advertisement file and display it on the user computer 10 via a web browser. That is, when the user computer 10 accesses a specific website, the website corresponds to the specific website from the advertisement database 61 in which the advertisement information and the advertisement file are stored, at least by the user computer 10 and the specific website identification information. The advertisement file is transmitted to the user computer 10 for display. In addition, the advertisement web server 60 receives instructions, advertisement information and advertisement data of the advertisement file from the ad cupid server 70, executes the corresponding instructions, and stores new advertisement data in the advertisement database 61 as necessary. Or change or delete existing advertisement data.

According to the advertisement distribution processing system on the network of the present invention constituted as described above, when the user computer 10 accesses the website to visit the homepage in step S1 in FIG. To the advertisement web server 60. In response to the request of the banner, the advertisement web server 60 analyzes the information such as the identification information of the user computer 10 and the identification information of the web site in step S12, and selects from the advertisement information database of the advertisement database 61. By independently determining whether to output a banner (advertisement file) and transmitting it to the user computer 10, it is displayed together with the corresponding homepage through a web browser.

Each of the advertisement web server 60, the buffer generation function as needed dynamically when reading and storing the advertisement file, the buffer management function that can cope with the management of the least frequently used files in the buffer or the buffer is full, and In order to improve the overall performance of the system, by executing an auxiliary program (log storage thread) that operates independently from the main program, if a certain amount of data is accumulated, the log storage thread function is instantaneously processed through the log database 62. It can be configured to. In the configuration diagram of the specific ad cupid engine of FIG. 5, the log storage thread function is configured to include the log database 62.

As an example, the log storage thread function of FIG. 6 determines that the visited user's management system determines whether the DB storage engine is running in step S21, displays an error when the number of restarts is out of the restart count range, and ends within the range of restart counts. In this case, the engine is started in step S23, and the number of running of the engine is increased in step S24. Then, if the engine is running, the log is stored in step S25, and if the number of logs stored in step S26 exceeds a certain number, the log is output and terminated in step S27. Wait

In addition, the ad cupid server 70 controls the plurality of advertisement web servers 60 to prevent mutual collision by using the plurality of advertisement web servers 60 as clients, and furthermore, advertisement information and advertisement file advertisements. When the data is newly entered, changed, input or deleted, the advertisement web server 60 is stored, changed and deleted in the advertisement database 71 in step S11 of FIG. 4 and transmitted to the plurality of advertisement web servers 60. ) To communicate with. To this end, the ad cupid server 70 may be configured to immediately notify all clients, that is, the advertisement web server 60, if there is a change in any advertisement database 71, or may be configured to notify the user at a predetermined time unit. have.

The concrete connection engine of the ad web server 60 and the ad cupid server 70 is as shown in FIG. 7 as an example. In step S31 of FIG. 7, it is determined whether the engine for communication is in operation, and step S32 If the number of restarts is out of the range, an error is displayed and the process ends. If the number of restarts is within the range, the engine is started in step S33, and the number of running of the engine is increased in step S34. Thereafter, if the engine is running, the instruction is stored in the advertisement web server 60 in step S35, and the presence or absence of the instruction stored in step S36 is determined, and if no instruction is returned, the instruction returns to step S35. If it is a command to be processed immediately by analyzing the command in step S39, otherwise waits in step S38 until the time to be processed, and then processes the command. Thereafter, the processed instruction is removed and returned to step S40.

The instruction structure for controlling each advertisement web server 60 from the ad cupid server 70 is, for example, divided into five four bytes in sequence, and the required number according to the instruction length, priority, type, transmission computer IP, and instruction. Information, followed by 256 bytes of character information required for the command, and may include data corresponding to the command by the length of the command minus 304 bytes. This includes changes in advertiser data, media history data, requests for the transmission of statistics, campaign usage statistics, and client recovery.

By the configuration and operation as described above, the conventional system shown in FIG. 1 processes the work in the advertisement web server 50, which is the server of the advertisement database 51, and thus no longer encounters the processing limit of the main server 50. Although the performance is not improved, in the system of the present invention, since the function of the main server 50 is given to each of the advertisement web servers 60 serving as clients, the performance is increased by adding only the advertisement web servers 60 serving as the clients. Will be improved.

That is, the advertisement web server 60 immediately processes the request of the advertisement and transmits the advertisement file, and the ad cupid server 70 collects data on the advertisement web server 60 which is each client, and collects only the entire statistical data. I have it. Accordingly, since the ad web server 60 analyzes and processes information by distributing it instead of the ad cupid server 70, the performance of the ad cupid server 70 is also significantly increased, even if the ad web server 60 is added. The replacement of the cupid server 70 has the advantage that it is almost unnecessary, and thus the cost is considerably reduced.

In addition, even if one of the client's advertising web server 60 is not operated, the service can be continued since the other client's advertising web server 60 is operated. Accordingly, in the conventional technology of FIG. 1, if the main server 50 is not operated, all systems are forced to be stopped at all, and in the related art, the addition of such a future advertisement web server 50 is reduced. In consideration of such a problem, a very good supercomputer should be purchased. However, according to the present invention, since a small computer is connected by a clustering technique to perform more than Supcomcom's performance, high performance can be achieved at a low cost.

In addition, in the related art, when too much data enters the advertisement web server 60 by processing the work by placing the middleware 40, the bottleneck occurs in the middleware 40. In the present invention, the advertisement web server 60 This problem does not occur because it is handled by itself, and furthermore, the middleware 40 is unnecessary and more inexpensive.

Next, the shortcomings of the conventional system are as follows.

Performance per server : 110

2. Performance in parallel processing of server: 110

3. Disadvantages

Limitations on data processing (fixed regardless of the number of servers)

Middleware Management Problems

Cost of purchasing middleware

-Processor allocation problems (operating system)

Performance / features depend on middleware developers

Bottlenecks

Summarizing the advantages of the system of the present invention as compared to the conventional system above, it is as follows.

Performance per server : 150

2. Performance in parallel processing of server : 150 * servers

3. Advantage

Excellent extensibility

-Efficient use of ISS web server (by using ISAP)

-No separate backup equipment required

Maximum efficiency at low cost

-The bottleneck is eliminated.

According to the configuration and operation of the advertisement distribution processing system in the network according to the embodiment of the present invention described above, it is configured to analyze and process the advertisement information by distributing in a plurality of advertisement web server 60, the ad cupid server 70 In the configuration of each ad web server 60 to manage, control excellent scalability of the new system, can increase the efficiency of the web server, and does not require a separate backup equipment, middleware, etc. And bottlenecks can be eliminated.

Claims (2)

In an advertisement processing system on a network for transmitting and displaying a specific advertisement to a user computer 10 when the user computer 10 accesses a specific website through the Internet network 20 and a web browser: Receives the command, the advertisement information and the advertisement data of the advertisement file from the ad cupid server 70, executes the corresponding instruction, and stores, changes, and deletes the advertisement in the advertisement database 61. The user computer 10 accesses a specific website. At a time, a plurality of advertisement files corresponding to the specific web site are displayed on the user computer 10 from the advertisement database 61 storing the advertisement information and the advertisement file by at least the user computer 10 and the specific website identification information. The advertisement web server 60 and the plurality of advertisement web servers 60 are controlled as clients so that the plurality of advertisement web servers 60 are prevented from being mutually conflicted, and the advertisement data and advertisement data of the advertisement file are newly updated. When the data is entered or changed, the data is stored, changed, or deleted in the advertisement database 71 and the advertisement database is stored through the plurality of advertisement web servers 60. Switch 71 and the same advertising database 61 to store, change, delete, add Cupid server 70 advertisement distributed processing system on a network, characterized in that is comprises the that. The command structure according to claim 1, wherein the command structure includes necessary numeric information according to the command length, priority, type, transmission computer IP, and command, divided into five four bytes in sequence, and then required for the command in 256 bytes. Contains character information, and includes the data corresponding to the command by subtracting 304 bytes from the length of the command. The type of command is change of logo file, advertiser data, media history data, request for transmission of statistical values, campaign. Requests for usage statistics, recovery of clients, and the like; Each of the advertisement web server 60, the buffer generation function as needed dynamically when reading and storing the advertisement file, the buffer management function that can cope with the management of the least frequently used files in the buffer or the buffer is full, and In order to improve the overall performance of the system, by executing an auxiliary program (log storage thread) that operates independently from the main program, if a certain amount of data is accumulated, the log storage thread function is instantaneously processed through the log database 62. ; The ad cupid server (70), the advertising distribution processing system in the network, characterized in that if there is any change in the advertising database (71) immediately notify all the clients, or in a predetermined time unit.