KR20020030231A - Advertising with mobile devices that support graphics - Google Patents

Advertising with mobile devices that support graphics Download PDF

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Publication number
KR20020030231A
KR20020030231A KR1020000060832A KR20000060832A KR20020030231A KR 20020030231 A KR20020030231 A KR 20020030231A KR 1020000060832 A KR1020000060832 A KR 1020000060832A KR 20000060832 A KR20000060832 A KR 20000060832A KR 20020030231 A KR20020030231 A KR 20020030231A
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South Korea
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advertisement
advertisements
mobile communication
members
mobile terminal
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KR1020000060832A
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Korean (ko)
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김광현
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김광현
정운정보통신(주)
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Priority to KR1020000060832A priority Critical patent/KR20020030231A/en
Publication of KR20020030231A publication Critical patent/KR20020030231A/en

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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

PURPOSE: An advertisement service method is provided to offer advertisements to the user's inclination, to analyze the user preference or an advertisement effect or to transmit a notification message to specific members by using a mobile terminal with a graphic function. CONSTITUTION: The method comprises steps of assembling members over the internet(1-10), classifying the members by an inclination, an age or a sex for offering customized advertisements(1-11), checking the number of the mobile terminal and the members' real name(1-12), preparing for advertisements to be offered to the member while negotiating with advertisers(1-13), transmitting the advertisements to the mobile terminal of the member according to an inclination, an age or a sex of the member(1-14), enabling the member to browse the offered advertisements on an LCD of the mobile terminal(1-15), enabling the member to notify the service site of the arrival of the advertisements(1-16), and remitting money to a bank account or reducing mobile communication service fee according as the user browses the offered advertisements(1-17).

Description

그래픽을 지원하는 이동통신기기를 이용한 광고{.}Ads using mobile devices with graphics support {.}

현재까지의 광고는 전단지나 라디오, TV 등을 이용한 것이 대부분이 였고, 최근 들어 인터넷이라는 매체를 이용하는 인터넷 배너 광고가 나타났다.Most of the advertisements used to date have been flyers, radios, TVs, and the like. Recently, an internet banner advertisement using a medium called the Internet has appeared.

인터넷의 가장 일반적인 광고개념은 배너를 사용하여 광고하는 것이다. 사용자가 임의의 사이트로 이동 할 경우 배너라는 작은 아이콘(icon)이 생겨 이를 크릭할 경우 보다 구체적인 광고 내용을 확인 하도록 구성된 것이다. 배너 광고의 장점은 예전에 사용하던 TV 나 라디오광고와는 달리 좀더 자세한 상품사양을 나타낼 수 있으며, 제품의 특성을 다양한 방법으로 표현 할 수 있다는 장점이 있으나 사용자가 광고를 확인할 필요가 없다고 판단되는 경우에 클릭(click)하지않는다면, 어떤 내용이 광고 되었는지를 사용자에게 알릴 수 없다는 문제점이 있다. 즉, 반드시 배너광고를 클릭하여 그 광고를 확인하여야만 광고 될 수 있다는 문제점이 있고, 불특정 다수에게 클릭 됨으로 인한 광고효과의 분산과 광고료의 낭비, 성인상대의 광고가 청소년에게 노출되는 것을 방지 할 수 없다는 문제점과 인터넷을 사용 할 수 있는 장소에서만 광고가 가능하다는 문제 점을 지니고 있다.The most common concept of advertising on the Internet is to advertise using banners. When a user navigates to a certain site, a small icon called a banner is created, and when it is clicked, it is configured to check more specific advertisement contents. The advantage of banner advertising is that it can represent more detailed product specifications, unlike the TV or radio commercials used in the past. If you do not click on the problem, you can not tell the user what content is advertised. That is, there is a problem that can be advertised only when the user clicks on the banner advertisement and confirms the advertisement, and it is impossible to prevent the distribution of advertisement effect due to being clicked by an unspecified majority, waste of advertisement fee, and exposure of the adult relative to the youth. The problem is that advertising is only possible in places where the Internet is available.

이 후 등장한 e-mail 을 사용한 광고는 기존의 배너광고와 달리 선별적인 광고가 가능하다는 장점이 있지만 사용자가 인터넷을 사용 할 수 있는 공간이 아니라면 확인 할 수 없다는 문제점과 사용자가 e-mail 주소를 임의대로 마음껏 만들 수 있어 사용자가 자주 사용하는 e-mail 주소로 e-mail 을 보내지 않으면 아예 광고 되지 못한다는 단점을 가지고 있다.Advertisement using e-mail, which appeared afterwards, has the advantage of being able to selectively advertise, unlike existing banner ads, but it is impossible to check if the user is not able to use the Internet. It can be made freely as it is, and it has the disadvantage of not being advertised at all unless the user sends an e-mail to an e-mail address that is frequently used.

따라서 상기와 같은 문제점을 해결하기 위한 본 발명의 목적은, 컴퓨터를 사용하여 인터넷에 접속한다든지 또는 TV 들의 매체를 이용한다든지 하는 공간상의 제약 없이 언제든지 통신이 가능한 이동통신기기를 통하여 제공되는 광고를 확인 할 수 있고, 제공되는 광고를 수신한 사용자에게 광고수신에 상응하는 대가를 지불하여 이동통신비의 부담을 줄이자는데 목적이 있다.Therefore, an object of the present invention to solve the above problems, to check the advertisement provided through a mobile communication device capable of communication at any time without space constraints, such as accessing the Internet using a computer or using a medium of TVs The purpose of the present invention is to reduce the burden of mobile communication costs by paying a price corresponding to receiving an advertisement to a user who receives the provided advertisement.

도면 1 은 본 발명 그래픽을 지원하는 이동통신기기를 이용한 광고의 간단한 흐름도이다.1 is a simple flowchart of an advertisement using a mobile communication device supporting the present invention graphic.

도면 2 는 본 발명 그래픽을 지원하는 이동통신기기를 이용한 광고의 사업자와 소비자 사이의 상관도이다.2 is a correlation diagram between an operator and a consumer of an advertisement using a mobile communication device supporting the present invention graphic.

상기 목적을 달성하기 위하여 본 발명, 그래픽이 지원 되는 이동통신기기를 이용한 광고방법은, 이동통신장치로 광고가 수신되는 것을 원하는 다수의 회원을 인터넷등의 방법으로 모집하는 단계, 모집 된 다수의 회원을 분류하는 단계, 상기 회원들에게 제공되는 광고를 준비하는 단계, 모집 된 상기 회원의 이동통신기기로광고를 송신하는 단계, 상기 회원이 이동통신기기로 광고를 수신 받고 확인하는 단계, 상기회원에게 소정의 대가를 지불하는 단계를 포함 하는 것을 특징으로 한다.In order to achieve the above object, the present invention, the advertising method using a mobile communication device is supported graphics, the step of recruiting a plurality of members who wants to receive an advertisement to the mobile communication device by the method, such as the Internet, a plurality of recruited members Categorizing, preparing an advertisement provided to the members, transmitting an advertisement to the mobile communication device of the recruited members, receiving and confirming an advertisement with the mobile communication device, to the member It characterized in that it comprises the step of paying a predetermined price.

상기 이동통신 장치는 헨드폰,PDA 등의 휴대형 이동통신 장비를 뜻한다.The mobile communication device refers to a portable mobile communication device such as a hand phone and a PDA.

상기 광고는 문자나 그래픽을 또는 동화상등으로 구성되어 상기 회원의 이동통신기기에서 출력되는 것을 특징으로 한다.The advertisement may be composed of text, graphics, or a moving picture and the like, and may be output from the member's mobile communication device.

이하 본 발명의 구성 및 동작을 첨부도면에 의거 더욱 상세히 설명한다.Hereinafter, the configuration and operation of the present invention will be described in more detail with reference to the accompanying drawings.

도 1 은 본 발명에 따른 그래픽을 지원하는 이동통신기기를 이용한 광고방법을 나타낸 흐름도이다.1 is a flowchart illustrating an advertisement method using a mobile communication device supporting graphics according to the present invention.

본 발명에 따른 그래픽을 지원하는 이동통신기기를 이용한 광고방법은,Advertising method using a mobile communication device that supports graphics according to the present invention,

준비된 광고가 자신의 이동통신기기로 수신되는 것은 원하는 다수의 회원을 인터넷등을 통해 모집하고(1-10), 차별화 된 광고를 보내기 위하여 상기 회원의 관심분야나 취향, 나이, 성 등으로 분류한다.(1-11) 이 때, 한 사람의 회원이 여러 이동통신기기를 가지고 있는 것을 방지 하기 위해서 모집 된 상기 회원들의 이동통신기기의 번호와 실명을 확인 한다.(1-12)When the prepared advertisement is received by the mobile communication device, the desired number of members are recruited through the Internet (1-10), and classified by the member's interest, taste, age, gender, etc. in order to send differentiated advertisements. (1-11) At this time, in order to prevent one member from having multiple mobile communication devices, check the number and real name of the mobile communication device of the members recruited (1-12).

또한, 상기 회원이 받을 광고를 광고주와 협의 하에 준비한다.(1-13) 이는 광고주가 원하는 부류의 상기 회원에게 광고를 내보내기 위함이며 또한 상기 회원들이 관심분야의 광고를 받아보기 위함이다.In addition, an advertisement for the member is prepared in consultation with the advertiser.

광고를 전송 한다.(1-14)Send an advertisement. (1-14)

광고를 전송하면 상기회원 이동통신기기의 LCD 출력장치로 광고를 받아보게 된다.(1-15)광고의 형태는 작은 용량에서 많은 것을 표현할 수 있도록 하며 동화상이나 간단한 그래픽을 사용하여도 무방하며 제품의 설명을 위해 문자를 넣어도 된다.When you send an advertisement, you receive the advertisement on the LCD output device of the member mobile communication device. (1-15) The form of the advertisement allows you to express many things in a small capacity, and it is also possible to use moving pictures or simple graphics. You can put a letter for explanation.

이는 문자 그래픽광고 이므로 사용자가 사용자의 이동통신기기에 저장 해 놓았다가 사용자가 원하는 시간에 꺼내 볼 수 있으므로 시간적 제약이 없어지게 된다.Since this is a text graphic advertisement, the user can save it in the user's mobile communication device and take it out at the desired time, thereby eliminating time constraints.

상기회원은 광고를 받은 후 광고를 송신한 측에 전화해 광고를 잘 받았음을 알린다.(1-16) 이때, 전화비는 사용자가 부담하지 않도록 해야 하며, 꼭 통화를 하는 것이 아니라 메시지를 보내는 것도 무방하다. 상기 회원의 인증 과정은 상기 회원이 꼭 자신의 이동통신기기로 전화하여 이동통신기기의 번호를 광고를 보낸 측에서 확인하면 된다.After receiving the advertisement, the member calls the sender and informs them that the advertisement has been well received. (1-16) In this case, the user should not bear the cost of the telephone and send a message instead of making a call. Do. In the authentication process of the member, the member must call his mobile device and check the number of the mobile communication device at the sender.

확인이 된 상기 회원에 대하여 상기 회원이 확인한 광고에 대하여 소정의 대가를 계좌로 송금해주거나 해당 이동통신 사업자와 제휴하여 상기회원의 이동통신 요금에서 감면해준다.(1-17)With respect to the confirmed member, the member may remit a predetermined price to the advertisement confirmed by the member or reduce the member's mobile communication fee in cooperation with the corresponding mobile communication provider. (1-17)

상기 발명에 관한 소비자와 광고업자, 이동통신업체와의 상관 관계는 도면 2를 참조 바라며, 다음은 도면 2 에 관한 설명이다.The correlation between the consumer, the advertiser, and the mobile communication company according to the present invention is referred to FIG. 2, and the following is a description of FIG. 2.

도면 2 에서와 같이, 소비자는 A 업체에 회원으로 가입한다.(2-10) 광고사는 A 업체에 광고료와 송신할 광고를 주게 되면(2-11), A 업체는 상기 회원에게 광고사에서 원하는 집단의 회원에게 광고를 전송(2-12)하고 광고를 받은 상기 회원은 A 업체에 광고를 받았음을 확인한다.As shown in Fig. 2, the consumer registers as a member of the company A. (2-10) When the advertiser gives the company A the advertisement fee and the advertisement to be sent (2-11), the company A wants the member to the member. The member sends the advertisement (2-12) to the members of the group and confirms that the member who received the advertisement has received the advertisement from the A company.

A 업체는 광고를 받은 회원이 사용하는 이동통신 업체에 상기 회원이 받아야할 광고료를 대납(2-13)하게 되고, 이동통신 업체는 상기 회원에게 대납된 광고료를 제외한 금액을 청구(2-14) 하게 된다.Company A pays the advertising fee that the member should receive to the mobile carrier used by the member who received the advertisement (2-13), and the mobile carrier charges the amount excluding the advertising fee paid to the member (2-14) Done.

상기 A 업체는 이 특허로 인해 사업권을 인정 받는 업체이다.Company A is a company that is granted a business right because of this patent.

본 발명은 불특정 다수를 상대로 하던 기존의 TV, 라디오, 신문, 전단등의 광고와는 다른 특정한 다수의 사람을 대상으로 하는 광고이며, 또한 광고의 공간적 제약을 최소화하기 위하여 이동통신기기를 사용한 광고이다.The present invention is an advertisement for a specific number of people different from the existing advertisements such as TV, radio, newspapers, flyers, etc., which is aimed at an unspecified number, and is an advertisement using a mobile communication device to minimize the spatial constraints of the advertisement. .

본 발명으로 인해 상기 회원들은 이동통신요금의 감면을 받을 수 있으며, 이동통신 사업자는 더욱 많은 가입자를 유치 할 수 있다.Due to the present invention, the members can be exempted from the mobile communication fee, and the mobile communication company can attract more subscribers.

또한, 미리 전송 한다 하여도 사용자가 원하는 시간대에 광고를 보기 때문에 시간적 제약을 없앨 수 있다.In addition, even if the transmission in advance, the user can see the advertisement in the desired time zone can eliminate the time constraints.

Claims (2)

모집 된 회원을 광고대상으로 사용 할 수 있도록 나이, 취미, 직업등으로 분류하고, 상기 회원의 이동통신기기의 번호로 상기 회원을 인증하며, 상기 회원이 광고를 확임 함으로 상기 회원이 받게 될 광고료를 상기 회원의 이동통신요금에서 감면해 주는 단계Classified by age, hobbies, occupation, etc. so that the recruited members can be used as advertising targets, the member is authenticated by the number of the mobile communication device of the member, and the advertisement fee that the member will receive as the member confirms the advertisement. Reducing the member's mobile communication fee 상기 회원의 이동통신기기로 광고 및 그래픽 광고를 보내 주는 단계Sending an advertisement and a graphic advertisement to the member's mobile communication device.
KR1020000060832A 2000-10-16 2000-10-16 Advertising with mobile devices that support graphics KR20020030231A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020050210A (en) * 2002-05-30 2002-06-26 영퓨처 주식회사 Advertisement method with no charge mobile service of mobile phone
US8285313B2 (en) 2008-06-16 2012-10-09 Aristocrat Technologies Australia Pty Limited Messaging system and method

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JPH08172495A (en) * 1994-12-20 1996-07-02 Fujitsu Ltd Service system for bearing of call charge
KR19990078668A (en) * 1999-07-23 1999-11-05 하호선 Method for delivering advertisement information
KR20000030677A (en) * 2000-03-11 2000-06-05 서수길 Internet and wireless mobile telephone-based target advertisement and voluntary advertisement accessing method
KR20010097071A (en) * 2000-04-19 2001-11-08 박기오 Advertising method using wired / wireless communication devices (mobile phones, general phones, video phones, etc.)
KR20020005860A (en) * 2000-07-10 2002-01-18 이갑우 Advertising method and apparatus therefor on internet and mobile communition system

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH08172495A (en) * 1994-12-20 1996-07-02 Fujitsu Ltd Service system for bearing of call charge
KR19990078668A (en) * 1999-07-23 1999-11-05 하호선 Method for delivering advertisement information
KR20000030677A (en) * 2000-03-11 2000-06-05 서수길 Internet and wireless mobile telephone-based target advertisement and voluntary advertisement accessing method
KR20010097071A (en) * 2000-04-19 2001-11-08 박기오 Advertising method using wired / wireless communication devices (mobile phones, general phones, video phones, etc.)
KR20020005860A (en) * 2000-07-10 2002-01-18 이갑우 Advertising method and apparatus therefor on internet and mobile communition system

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020050210A (en) * 2002-05-30 2002-06-26 영퓨처 주식회사 Advertisement method with no charge mobile service of mobile phone
US8285313B2 (en) 2008-06-16 2012-10-09 Aristocrat Technologies Australia Pty Limited Messaging system and method
US8634864B2 (en) 2008-06-16 2014-01-21 Aristocrat Technologies Australia Pty Limited Messaging system and method
US9386426B2 (en) 2008-06-16 2016-07-05 Aristocrat Technologies Australia Pty Limited Messaging system and method

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