KR20020016738A - Methods and appliances for sharing the ad. Fees with the unlimited Home Page running companies - Google Patents

Abstract

PURPOSE: A method and system for distributing advertising expenditure to plural homepage operators is provided to enable advertisers to pay advertising expenditure, distribution costs or business costs according to advertisement exposures, hit ratio, and direct purchase success rates based on the hit ratio. CONSTITUTION: An advertiser(3') is equal to an advertising agent(4') or the advertising agent(4') can be excluded. A Media Rep can also be excluded or executes a very slight function to connect a plurality of homepage operators(6') with the advertiser(3'). The homepage operators(6') mean all the homepage operating enterprises that insert the advertisements of the advertiser(3'). Between the advertiser(3) and the homepage operating enterprises(6'), sales commissions and distribution costs(7') are paid in addition to advertising expenditure.

Description

Advertising method and apparatus for distributing advertising costs to a plurality of homepage operators {Methods and appliances for sharing the ad. Fees with the unlimited Home Page running companies}

The current Internet advertising method

-There are advertisers, ad agents, media labs, homepage vendors,

-The advertising fee is paid to the designated homepage operator,

Due to the nature of the Internet, the poor and the rich have deepened. Small businesses can't show ads, resulting in lower advertising revenue. Advertisers have the disadvantage that they do not see the desired advertising effect because the Internet users do not keep accessing only certain homepages due to the characteristics of the Internet. Therefore, despite the characteristics that Internet advertising is connected to users who are interested in the relevant field and have substantial purchasing power, both advertisers and homepage operators are increasingly reluctant to use the Internet. On the other hand, this advertising method

Advertisers-If the homepage operator negotiates and decides the cost of the advertisement, the homepage operator will display the advertisement, and if the internet user is seen or clicked on the homepage, the cost will be divided equally. As an advertiser, a certain amount of advertising costs can be placed on many homepages, and homepage operators can solve the disadvantage of having to read advertising revenues because they cannot order advertisements according to the small size. If necessary, you can restrict the contents of the homepage where advertisements can be placed, or other certain conditions.

In the conventional method, advertisements are directly advertised on a certain homepage or a certain company, and an Internet user pays a sales fee only when the Internet user directly accesses the homepage of the company or company and purchases a product. Selling these limited companies and paying sales

If the homepage company is dogmatic and lacks management capabilities, the effect is inevitable.

As a way to prevent too many homepage companies from posting unauthorized advertisements, a technology that prevents data reception from companies with a certain IP address is a general filtering technology.

Various homepage companies randomly display advertisements and divide payments for advertisement clicks that users click or directly related to purchases.

Several homepage operators click on an ad, and build a system that can verify that the ad is visible to the user, clicks to access the advertiser's homepage, and is actually linked to a purchase.

Advertisers can put constraints on certain conditions to prevent indiscriminate difficulties.

We will establish a system that can prove that we are directly connected to sales through the website operator.

If it is directly connected with sales through the homepage operator, it is measured and the sales or distribution costs are paid from the advertiser in addition to the advertising costs.

In the middle, there can be an organization that can act for the advertisement or sales of various homepage companies, and the advertisement server creates a transmission system that can inform the advertisement or sales through such intermediate organization.

Too many homepage companies may advertise in order to advertise certain products. In this case, it may cause side effects such as showing too many advertisements to the Internet user, and overlapping of the same advertisements. Create a system to prevent these closures.

1 illustrates a relationship between an existing advertising cost payment method and an advertisement-related company, a relationship with companies according to the present invention, and a method of paying an advertising cost and a sales / distribution cost.

2 shows a relationship between a client, an ad server, and a homepage operator.

FIG. 3 shows the contents of the IP address when the system is configured to use the present invention to configure the homepage so that the homepage company can determine how much the homepage company contributed to the advertisement. Show it.

4 illustrates an example of a banner advertisement constructed using FIG. 3.

In the present invention, the advertiser does not pay the advertising fee by limiting the advertising cost to the homepage that has a certain contract, and pays the advertising fee or distribution / operating cost according to the direct purchase linkage rate according to the advertisement exposure, the advertisement click, and the advertisement click by displaying the advertisement. To do that.

1 shows an existing advertising method in 1, and 2 shows a new advertising method according to the present invention. In 1, the advertiser (3) reveals the demand for advertisement through the advertisement agent (4), and the advertisement agent (4) selects the homepage operator (6) through the media rep (5). Set the ad to run. The problem with these advertisements is that the homepage operator is selected by the advertising agent and the media rep, and other companies are deprived of the opportunity to receive the advertisement, and the intermediate advertising fee is paid to the advertising agent and the media rep. On the other hand, in 2, the advertiser 3 'and the advertisement agent 4' are the same or the ad agent is excluded, and the media rep disappears or the plurality of homepage operators 6 'are advertisers (or advertisements). It plays only a very weak role in connecting with the agent. As shown in the figure, 6 'homepage operators are all homepage operators who display the advertiser's advertisements, not a certain number of companies or specific companies. Become a company. While 7 is the advertising fee between the advertiser and the homepage operator, 2 '7' is paid in addition to the advertising fee, so that sales fees or distribution costs are directly linked to sales.

2 to 10, an Internet user accesses the Internet through the client computer 11, accesses the Internet homepage 12, and loads an advertisement from the advertisement server 13 on the Internet homepage. The advertisement server may be a server of a homepage operator or a separate independent advertisement server. It can also be an advertiser's server. (Hereinafter referred to as 'ad server'.)

In the present invention, as an advertiser

How many customers are seeing your ad on a certain homepage,

You need to know if it's actually connected to sales.

In FIG. 12, a sales agent 15 as an advertisement dedicated or sales organization is sandwiched between the advertiser 11 and the homepage companies 12. Advertisement or goodwill is commissioned by advertisers to communicate with the homepage operator and to distribute advertising or operating costs to various homepage companies.

3 shows the contents of a date sent to the advertisement server of FIG. 2 when a client accesses a homepage, views an advertisement, and clicks on the advertisement. The homepage is constructed so that this data is transmitted to the advertisement server.

21, FIG. 3 is a content of data generally included in a header of TCP / IP, which is an Internet protocol, and indicates a source address of an Internet user and a destination address to which data is to be retrieved and displayed to a client. 22 is an address (web URL or IP address) of a homepage operator which is a main part of the present invention (hereinafter referred to as 'homepage's IP address'), and should be configured by using programming to transmit this address to an advertisement server on a homepage. do. 23 is for transmitting the time of clicking as visual data of the moment when a user clicks. This data is to inform the local time when the advertisement server is located in Korea and the homepage is located in the United States, and the internet user clicks based on the corresponding local time. The advertisement server records the local time of the advertisement server together with the time data. In addition, detailed information about the homepage (phone number, business registration number, address, deposit account) should be notified together. In addition to such information data, 24 is configured to transmit data to help various businesses. The data of 24 is, in addition to the banner advertisement 31 in FIG. 4, or independently 32, which is related to various surveys or products purchased by the user's advertiser.

23 of FIG. 3 generates a lot of traffic when the advertisement server is notified each time a click is made. To prevent this, the server of the homepage checks the destination address of the advertisement server, and if it is notified once, the details are not notified again, and only the click time and the like are notified. In the case of 14 of FIG. 2, the data of 22 of FIG. 3 further includes an IP address, a phone number, and the like of information data indicating a relationship between a sales agent and a homepage operator.

In the present invention, if too many homepage companies repeatedly post specific advertisements, the advertiser may achieve a lot of advertisements and sales effect, but it may be a problem as a whole. Advertisers can restrict certain conditions to prevent such unauthorized advertising. In other words, as an ad serving condition,

The payment will be made in installments only for the homepage associated with the advertiser's product.

Constraints in certain countries, time zones, etc., ie, only accept clicks during the actual time of day.

As the present invention, in addition to the advertising costs, when the user of the source address described in 21 of FIG. 3 actually purchases, the IP address of the homepage company of 21 is determined and the sales cost is paid to the corresponding homepage company.

The Internet is actually a very effective way of connecting with purchases. It's not just the loud design of the ad, the perception of the advertiser,

It may be greatly influenced by the homepage operator's artificial consideration of the advertisement and indirect advertisement in the homepage company's contents for the advertisement. Ignoring this and relying on ad clickthrough rates, ads on simple homepages, etc., does not make use of the characteristics of the Internet and the possibility of reducing the distribution stage. However, the present invention (if certain conditions are met)

You pay your homepage operator for advertising.

In fact, homepage companies linked to purchases are paid for in addition to advertising costs.

The existing method pays only for certain conditions and a certain number of homepages,

It doesn't take advantage of the characteristics of Internet advertising (high purchase rates linked to direct purchases), and has caused homepage operators, advertisers, and Internet users to move away from the Internet. However, in the present invention, all parties can be the beneficiaries of the Internet advertisement, and all of the real benefits can be obtained from the Internet by utilizing the effects of the Internet advertisement.

It is possible to reduce the distribution stage by absorbing the distribution stage, which is the characteristic of the Internet, by operating the Internet homepage.

However, the present invention measures the effectiveness of and pays for not only this particular company, but also all homepage operators linked to the purchase through the homepage, thereby voluntarily selling the homepage operator, and thus, the advertiser's product. Motivation can be motivated to actively advertise the service, maximizing the effect of advertising, maximizing sales, maximizing the creation of ideas by competition, by devising ideas and making efforts to sell the product to an unspecified number of people rather than a specific person. I can get an effect

Due to the present invention, the operation of the Internet homepage can be extremely increased, and everyone can be directly involved in sales.

In order to increase the effectiveness of a particular advertisement, the homepage operator is motivated to place it on a large number of pages or larger than the actual contracted banner advertisement through his homepage.

Claims (3)

1. Advertisement by splitting the advertising expenses, by adding the advertisement of the advertiser to the homepage company designated by the advertiser, and displaying the advertisement by the other homepage companies and splitting the payment to the homepage operators mentioning the advertising expenses according to the advertisement contribution. Way. 1. An advertising system by an unspecified advertising medium, comprising an advertiser, an advertising medium, and an advertising effect measuring means, and the advertising medium includes a medium not specified by the advertiser. 1. The advertisement, sale, which is made up of the products, service providers, sales, advertisers, advertising and sales effectiveness measures, and the products and services of the mentioned product, service provider are advertised and sold as mentioned by the sales and contributors. Advertisement and sales system by means of specific advertisements and sellers, characterized in that the advertisement and sales costs are paid by the effect measuring means.