KR20020008347A - An interstitial-type advertisement method - Google Patents

Abstract

PURPOSE: An interstitial advertising method is provided to enable an advertiser member to perform an interstitial advertisement through a site of an interstitial advertisement service businessman by collecting a personal member and an advertiser member. CONSTITUTION: An advertiser concludes an advertisement contract with an iBizHelper(s20). If a personal member visits to the site of the iBizHelper, the server of the iBizHelper prepares an advertisement list adapted to an advertisement condition of the day automatically(s40). If the personal member visits to a specific site, a specific advertisement is displayed for a predetermined period and the member is moved to the specific site(s60). A predetermined point is supplied to the personal member who watched the advertisement(s80). Information with respect to statistics of profile information of a member corresponded to an impression numbers and click numbers of the advertisement of the advertiser is supplied to the advertiser for analyzing an advertising effect(s100).

Description

Interstitial-type advertisement method

The present invention relates to an interstitial advertising method. In particular, the present invention relates to an interstitial advertising method that performs a predetermined advertisement using a loading time.

The prior art in this field is disclosed in Korean Patent Laid-Open No. 10-2000-6641, which refers to a "database interworking method for inserting an Internet advertisement frame." This technique is a dynamic frame that floats when linked to a question that pops up along with the ad, and when the user answers the question correctly, it goes to the desired link. However, this technique does not show an advertisement at loading time. Another conventional technique in this field is disclosed in Korean Patent Laid-Open No. 10-2000-6946, which refers to an advertisement display method using the Internet. This technique is a way for the advertisement to appear in the background of the browser when the user accesses the Internet site. The dictionary database is used to determine the form and content of advertisements for web pages, and the basic form allows users to display different types of advertisements (slides, videos, texts, etc.) according to the advertiser's preference when using services such as chat. Way.

Another prior art in this field is disclosed in Korean Patent Laid-Open No. 10-2000-12587, which is "Internet advertising information display apparatus and method." When the user accesses the site, the corresponding designated advertisement is displayed in the form of a frame by the user information already entered. This technology changes the advertising content over time, and creates a frame in the user's web browser to display the necessary advertisement.

Another prior art in this field is "on-demand advertisement on-screen method and operation method thereof" disclosed in Korean Patent Publication No. 10-1998-574729. This technology is a service that schedules a user's desired advertisement, and the server sends the necessary advertisement when the user logs on according to the information.

Another conventional technology in this field is "Internet advertising method using a web-only browser" disclosed in Korean Patent Publication No. 10-1999-84105. This technology uses a web-only browser.

In addition, based on a leaflet where some of the advertising treasures are published offline using the treasure map method, the user can find the rest on the Internet, how to display the necessary advertisements while using the Internet for free, and the search keywords entered by the user are selected. Disclosed are methods for inserting advertisements on the move by redirecting.

However, the above methods do not disclose a technique of displaying an advertisement only in loading time when the web browser is moved. As a result, computer users often see advertisements too often and turn away from the advertisements themselves.In addition, the advertisements do not automatically disappear after a certain period of time. Had a problem.

Also, target advertising was not easy. And it was very difficult for the advertiser to accurately grasp the effect of the advertisement.

An object of the present invention is to provide an interstitial advertising method as proposed to solve the problems of the conventional advertising methods.

1 is a flow chart of the interstitial advertising method according to the present invention.

2 is an exemplary program for calling an advertisement document with a NEXT button according to the present invention.

3 is an illustration of any welcome screen in accordance with the present invention.

4 is an exemplary view of an advertisement screen when the NEXT button is pressed in FIG.

5 is an exemplary view of a screen of a new site moved after the advertisement of FIG. 4.

<Example>

The flow of the preferred embodiment of the interstitial advertising method according to the present invention is shown in Figure 1 and the details are as follows.

In this embodiment, iBizHelper, which is an intrusive advertising service provider, recruits individual members and advertiser members who are netizens, and allows advertisers to make intrusive advertisements through their sites. (s20), when the individual member visits the iBizHelper site, the server of the iBizHelper automatically creates an advertisement list that meets the advertisement conditions of the day (s40), and the individual member who has created the advertisement list selects a specific site. After surfing a specific advertisement for a predetermined time and moving to the specific site (s60), paying a predetermined point to the individual member who viewed the advertisement (s80) and the advertiser's own analysis for analyzing the advertising effect Providing information on the statistics of the member's profile information corresponding to the impressions and clicks of the ad (s100). By made.

In the present embodiment, the step of signing the advertisement contract (s20) includes registering an advertisement placement condition.

In addition, the advertisement placement conditions include the age, region, gender, occupation, marital status, income level, education level, location of a specific site of the advertisement target, and each publication condition is preferably displayed in a sign.

Based on the member's profile, advertisers want targeted advertisements, and through impressions and clicks, individual members are provided with information on age, region, gender, marital status, job income level, education, date, and time, respectively. .

In the displaying of the specific advertisement, when the individual member clicks the NEXT button of the web surfing function provided by iBizHelper, the advertisement in the advertisement list is first called for a predetermined period of time independently of the user screen, and then disappears. do.

If a member clicks on another advertisement during the advertisement, it is preferable to move to the corresponding advertisement site and pay a predetermined point corresponding to the click to the member who saw the advertisement.

The member information is quantitatively encoded in the member registration and additionally stored in each member database. It uses flash to deliver video.

When iBizHelper's server generates an advertisement list, it generates an advertisement list for each member based on the advertiser's symbolized advertisement posting conditions and the member's profile information, and the advertisement is generated in the advertisement list corresponding to each member. Find the file and display the advertisement.

The moving to the corresponding site includes converting a flash into a movie click (s102), converting the converted movie click into a button (s104), and the converted button URL information and an advertisement name for a point. This is accomplished by performing a step s106 of moving to the site.

The present invention is characterized by calculating the total impressions and clicks on the basis of the member's email recorded by date when analyzing the advertisement effect, and reading and displaying the profile information of each member through the email.

These advertisements can be advertised only to the target of the advertiser, and advertisers can provide information about the number of impressions and clicks of individual members on the advertisement, such as age, education, occupation, gender, income level, marital status, etc. It provides a format so that you can see the effect of advertising.

On the other hand, Figure 2 shows a program example for calling the advertising document with the NEXT button according to the present invention. In other words, the NEXT button at the bottom of the frame set calls the document with the code in FIG. In this code, ad_file is created as an asp document, but it is freely applicable in server-side-language such as PHP. In addition, the ad_file generates an advertisement list for each member in a predetermined manner based on the advertisement advertisement condition of the advertiser member and the profile information of the member. NEXT button shows the advertisement by searching the advertisement file with the corresponding advertisement name in each member's advertisement list.

When a member clicks on another advertisement during one advertisement and moves to the corresponding advertisement site, the following code is used.

click.asp? url = www.stoo.com, ad_flasj01.html

In the above code, the click.asp code uploads the point corresponding to the advertisement name to the member based on the url and the advertisement file name, and the url is moved through the following code. In other words

response.redirect "avber.asp? url = url1"

Here aver.asp moves to the url based on the url received next.

3 shows an exemplary view of an arbitrary start screen according to the present invention. Pressing the NEXT button installed on the lower right side of the screen, the advertisement screen as shown in Figure 4 comes out for a while, after a predetermined time passes to a new site as shown in Figure 5.

The present invention has the advantage that it is possible to target advertising according to the needs of advertisers. In addition, when the user moves the site or uses the service of the site (domain search), the advertiser can perform the interstitial interstitial advertisement as long as the advertiser wants.

In addition, after showing the advertisement for a certain time, it is automatically destroyed.

Advertisers can receive reports of their advertising effectiveness online.

Claims (13)

In the way that iBizHelper, an intrusive advertising service provider, recruits individual members and advertiser members who are netizens, and the advertiser member makes intrusive advertisement through his site. The advertiser signing an advertising contract with iBizHelper; When the individual member visits the site of the iBizHelper, the server of the iBizHelper automatically creates an advertisement list meeting the advertisement conditions of the day; Displaying a specific advertisement for a predetermined time when the individual member who has created the advertisement list surfs a specific site and moves to the specific site; Paying a predetermined point to the individual member who saw the advertisement; And Providing the advertiser with information about the statistics of the member's profile information corresponding to the impressions and clicks of his advertisement for analyzing the effectiveness of the advertisement. The interstitial advertising method of claim 1, wherein the advertising contract comprises registering advertisement advertisement conditions. The method of claim 2, wherein the advertisement display conditions include the age, region, gender, occupation, marital status, education level, income level, location after a specific site of the advertisement target, and the conditions for displaying each advertisement are displayed in a symbolized manner. Intrusive advertising method. According to claim 1, characterized in that to implement the target advertising desired by the advertiser based on the profile of the member, interstitial advertising method. The method of claim 1, wherein the impression and click are provided with information on an individual member's age, region, gender, marital status, job income level, education and date, and time, respectively. The method of claim 1, wherein the displaying of the specific advertisement is performed by first calling the advertisement in the advertisement list for a predetermined time so that the individual member clicks the NEXT button of the web surfing function provided by iBizHelper. Intrusive advertising method, characterized by disappearing back. The method of claim 1, wherein when a member clicks on another advertisement during the advertisement, the member moves to the corresponding advertisement site and pays a predetermined point corresponding to the click to the member who saw the advertisement. The method of claim 1, wherein the member information is quantitatively encoded in the member registration and additionally stored in each member database. The method of claim 1, wherein the flash is used to provide video. The interstitial advertisement according to claim 3 or 8, wherein the iBizHelper server generates an advertisement list for each member based on the advertisement advertisement condition of the member and the profile information of the member when generating the advertisement list. Way. The method of claim 10, wherein the advertisement file is searched for by using a corresponding advertisement name in the generated advertisement posting list for each member and the advertisement is displayed. The method of claim 7, wherein the movement to the site, Converting flash to movie clicks; Converting the converted movie clicks into buttons; And The converted button is characterized by passing the URL information and the name of the advertisement for effect analysis as a variable to record the member's email and the name by date, and moving to the site, the interstitial advertising method . The method of claim 1, wherein the total impressions and the number of clicks are calculated based on the member's email recorded by date when analyzing the advertisement effect, and the profile information of each member is read through the email. .