KR20020006216A - An advertizing device and a advertizing method using the device - Google Patents

Abstract

PURPOSE: A device for an advertisement and an advertising method using the device are provided to make advertising costs generated in accordance with a transmitting effect of the advertisement by supplying contents of an advertisement through a general television screen and making users watch a supplied advertising image intentionally. CONSTITUTION: A communication terminal(10a) as a PC makes users access to a data network through a telephone network. Set-top boxes(300a, 300b) receive a broadcasting signal and an advertising information and supply the signal and the information to a line-connected television. An asymmetric subscriber modem(12) connects the set-top box(300a) to a telephone network at high speed. A data terminal(10b) as a PC has a network adapter capable of connecting to a data network. A hub(11) constitutes a local network(LAN), and makes the data terminal(10b) and the set-top box(300b) be connected with a data communication network. A portal server(30) embodies a mail account to a user and supplies an E-mail service. A financial paying server(40) checks a requested financial transaction and processes a proper financial transaction. An advertisement operating server(100) receives personal registered information and advertisement watching information after a connection through the communication terminals(10a,10b) and the set-top boxes(300a, 300b), and supplies a necessary advertisement. A circuit network(200) supplies a data path. Also, a global data network(201) as the Internet is provided.

Description

Advertising device and method using the same {An advertizing device and a advertizing method using the device}

The present invention relates to an apparatus and method for delivering an advertisement through a device equipped with a video terminal such as a television or a personal computer.

Until the generalization of the Internet, the World Wide Web (WWW) and e-mail, general information, advertising, and the means of ordering it, including off-line traditional media such as newspapers, magazines and television, It was due to offline notifications, installation advertisements, mailings, and personal visits encountered in everyday life.

Recently, various network information communication means such as the Internet, the World Wide Web, e-mail, and Usenet have become commonplace, and many people spend more time in the virtual space, and thus, the virtual space is in the spotlight as a means of delivering new advertisements. Banner advertising is generally performed as an advertising method in such a virtual space.

However, this banner advertising technique is so small that the user surfing the virtual space does not check the contents of the banner and searches only the contents that he / she wants on the site, so the effectiveness of the advertisement is not verified yet. . Therefore, in order to increase the effectiveness of advertisements, the incentive method of paying electronic coupons or giveaways is used to click on the banner, but the users who use them are limited to a few young people who spend a lot of time in the virtual space. It does not meet the desire of advertisers who want to target many people.

Furthermore, since the method of delivering advertisement through a computer connected through a communication network is basically made through a small still image or a logo or a text, there is a limit that the effect of imprinting the advertisement directly to people who perceives it is insignificant. Although advertising methods are displayed in some virtual spaces, a method of displaying advertisement contents on the entire desktop has been proposed, but providing high quality video through online communication lines has limitations in current technology, and provided advertisement images. Is a still image, a sequence of still images, or a low-quality video of about a few frames per second, and the effect of imprinting on the user's consciousness of viewing it is not comparable to that of a television advertisement.

In addition, advertisements currently provided on television are provided to viewers between programs, but due to the remote control of the video device, viewers do not watch the advertisements when the program is terminated, but other advertisements that are not immediately broadcasted. Due to the easy switching to the channel, the effect of advertising is increasingly reduced.

For this reason, advertising techniques are being introduced to allow commercials to run simultaneously on several channels at the same time, but this is not a viable method for most advertisers because it actually pays huge advertising costs, and more like cable broadcasting. With the spread of many channels, more channels need to be secured at the same time, which is virtually impossible because the program programming time does not coincide with each broadcasting station.

As a result, viewers still have plenty of room to avoid advertising, so it is not only possible to increase the effectiveness of advertising through television commercials, but now the commercials through the mass media, given the high cost of advertising, As a way to deliver the situation is not effective.

The present invention was created to solve the above problems, and provides the contents of the advertisement through a television screen that can be easily accessed by anyone, allowing users to intentionally watch the provided advertisement image, and the cost of the advertisement. It is an object of the present invention to provide an advertisement device and an advertisement delivery method using the same to be generated according to the delivery effect of.

1 illustrates a configuration of an entire network to which an advertisement device and an advertisement delivery method according to the present invention are applied.

Figure 2 shows the configuration of an embodiment of the set top box of Figure 1 according to the present invention,

Figure 3 is a schematic diagram of the integrated hardware and software structure of the ad management server of Figure 1,

Figure 4 shows an example of the database form for the subscriber registered in the advertisement management server according to the present invention,

5 illustrates an example of an advertisement information form generated by the advertisement operation server for delivery to a set-top box according to the present invention.

FIG. 6 illustrates, for example, the form of information stored in a memory for managing advertisement viewing based on advertisement information received from an advertisement management server.

7 illustrates an example of an advertisement menu screen on which a line item list is output on a television screen.

8 illustrates an example of scoring result information prepared according to a history of a subscriber viewing an advertisement.

9 exemplarily shows a form of data for transmitting a viewing history of a subscriber to an advertisement management server.

FIG. 10 illustrates an example of a message generated by an advertisement management server to pay an amount calculated according to a viewing history of each subscriber through account transfer according to the present invention.

※ Explanation of code for main part of drawing

10a and 10b: User Information Terminal 11: Hub

12: modem 30: portal server

40: financial settlement server 100: advertising management server

101a, 101b: link module 102: network connection module

103: packet data module 104: application protocol module

105: call processing module 106: data service module

107: data storage module 108: operation module

109: subscriber database 110a, 110b: interworking execution module

111: advertising data management module 112: statistics / settlement module

115: real time module 117: advertising database

120: subscriber management module 130: control module

200: telephone network 201: wide area data network

300a, 300b: set top box 301: tuner

302: intermediate frequency converter 303: demodulator

304: program selector 305: selection switch

306: data separator 307a: video decoder

307b: audio decoder 308a: video processor

308b: audio processor 311: line interface

312: Direct Memrory Access (DMA)

313: buffer 320: front end processor

321: input circuit 322: ROM

323: timer

324: Real Time Clock (RTC)

330: main processor 331: RAM or hard disk

In the advertisement apparatus and method according to the present invention, the advertisement information constructed in the advertisement providing server may be determined by determining a payment method of advertisement data, target information of an advertisement, and a score corresponding to a reward to be paid according to viewing of the advertisement. When the terminal transmits the advertisement terminal selected by the target information of the advertisement through the communication network, the advertisement terminal receives and stores the advertisement terminal, checks whether a signal for requesting advertisement viewing is input from the user, and requests the advertisement viewing. If present, the advertisement data is extracted from the stored advertisement information and decoded to be output as a video and / or audio signal. During the output of the advertisement, it is continuously checked whether a predetermined specific input is received from the user. If there is an input, it is determined whether the input is within a preset time interval, and the output According to the payment method of the score specified in the high data, the score is assigned, and the score provided in this manner is sent back to the advertisement providing server with the information identifying the subscriber, the advertisement providing server is It is characterized by calculating the compensation to be paid to the subscriber from the transmitted record score and the subscriber identification information and paying the compensation to the subscriber according to a predetermined procedure.

Hereinafter, exemplary embodiments of an advertisement device and an advertisement delivery method according to the present invention will be described in detail with reference to the accompanying drawings.

1 shows a configuration of an entire network to which an advertisement device and an advertisement delivery method according to the present invention are applied, and a communication terminal 10a such as a PC for allowing individuals to access a data network through a telephone network; Set top boxes (300a, 300b) according to the present invention for receiving a broadcast signal and advertising information to provide a line connected to the television; An asymmetric subscriber modem 12 that connects the set top box 300a to the telephone network at high speed; A data terminal 10b such as a PC having a network adapter capable of connecting to a data network; A hub 11 constituting a local area network (LAN) to directly connect the data terminal 10b and the set top box 300b to a data communication network; A portal server 30 for providing an e-mail service and the like by providing an individual's Internet access and a mail account to the individual; A financial settlement server 40 which checks the requested financial transaction and processes a valid financial transaction; Advertisement operation according to the present invention for receiving the registration information and advertisement viewing information of the individual after access through the communication terminal (10a, 10b) or the set top box (300a, 300b), and provides the necessary advertisement and rate information, etc. Server 100; And a global network (201) such as a circuit network (telephone network or mobile communication network) 200 that provides a data path therebetween and the Internet.

FIG. 2 illustrates a configuration of an embodiment of the set top boxes 300a and 300b of FIG. 1, and FIG. 3 illustrates a schematic diagram of a hardware and software structure of the advertisement management server 100 of FIG. 1.

As shown in FIG. 2, the tuner 301 receives a satellite or terrestrial digital broadcast signal through an antenna and converts it into an intermediate frequency (i / F) signal, and the intermediate frequency converts a tuned intermediate frequency signal into a baseband signal. A converter 302, a demodulator 303 for demodulating and restoring a digital data stream according to a modulation method of the baseband signal, and extracting a stream packet corresponding to a specified channel or broadcast program from the digital data stream. A line interface 311 for exchanging signals and detecting a line state according to a signaling method of a program selector 303, a data transmission / reception device of the modem 12 or the hub 11, and a buffer for temporarily storing transmission / reception data ( 313, writing data to the buffer 313 and reading data from the buffer 313 are performed by direct memory access and direct data. And an access element 312 which mutually converts to and in parallel with each other, an input circuit 321 such as a keypad or a remote control receiver for inputting necessary data, an operating program, a communication program of a web browser, various decoding programs, advertisements and viewing. By performing the management program and the ROM 322 storing the menu data and the operation program on the ROM 322, the data through the input circuit 321 is processed, and the operation according to the requested command is requested. In addition, by performing a front end processor 320, a timer 323 to advance the set time, a real-time device 324 to track the current time, and various programs on the ROM 322, Web surfing (Web surfing) ), A main processor 330 for managing the advertisement viewing history, a nonvolatile memory 331 (or a hard disk) storing information about advertisement data and viewing history, and the pro A selection switch 305 for selectively outputting one of the stream extracted from the gram selector 303, the advertisement data stream read out from the memory 331 by the main processor 330, and the selection switch 305 from the selection switch 305. A data separator 306 for separating the MPEG data in the output stream packet into video and audio data, and an video and audio decoder for decoding the separated video and audio data and outputting the decoded video and audio data as digital data having a specified output format. 307a and 307b, and an image processor 308a and an audio processor 308b for converting the decoded video data into analog video signals of a designated broadcast method and outputting audio data as analog audio signals.

When the set top box 300a is connected to the asymmetric subscriber modem 12, the line interface 311 is a signal converter for converting between a signal type and data bits transmitted and received, and the set top box 300b is a local network. When connected to a LAN, it is a network adapter that connects according to the protocol for that network.

Meanwhile, as shown in FIG. 3, the advertisement management server 100 includes an operation server and an advertisement information processing server, and the servers are connected by a dedicated line link.

The operation server is a packet data of the network connection module 102 for transmitting and receiving data as a signal of a frame unit of a predetermined length through a link connected with the data network 50, and the other end terminal connected through the network. A packet data module 103 for guaranteeing reliability of the packet data module 103 and an application protocol module 104 configured to transmit or receive data in a file, hypertext or mail form based on the transmitted and received packet data; Through the application protocol module 104, the data service module 106, which provides characters, pictures or files, etc., through a hypertext document (hereinafter, referred to as a "web page document"), is connected to the terminal. The data storage module 107 stores various web page data to be provided to the terminal, and the subscriber DB 109 that stores registered subscriber information. And a subscriber management module 120 for recording and managing the input data at the time of subscription of the subscribers in the subscriber DB 109, a call processing module 105 for accessing the terminal through the network; A link module 101a for transmitting and receiving data to and from each other through a dedicated line link connected to the advertisement information processing server, and an interworking execution module 110a for interpreting data exchanged with the advertisement information processing server and performing processing and distribution accordingly. It is configured to include.

The advertisement information processing server includes a link module 101b and an interworking module 110b for performing a corresponding operation with the corresponding device of the operation server, and all information about the advertisement through a recording medium such as an optical disc. An input module 113 for inputting, an advertisement DB 117 for storing provided advertisement information and advertisement viewing information of a subscriber, a real time module 115 for providing a current time, an advertisement on the advertisement DB 117, The advertisement data management module 111 manages the advertisement information provided for each subscriber by adding, deleting, and modifying the viewing history information, and calculating the advertisement cost and compensation based on the subscriber viewing history information on the advertisement DB 117. It comprises a statistics / settlement module 112 for performing the operation, and a control module 130 for performing the overall control function for the settlement operation according to the advertisement provision and viewing history information for the subscriber.

By not building the operation server and the advertisement information processing server as a system of qufrO as shown in FIG. 3, by connecting the interworking execution module (110a, 110b) to the internal bus within the range allowed by system performance Of course, it is also possible to remove the link module (101a, 101b) and maintain a fast system response characteristics.

Hereinafter, referring to the configuration of FIGS. 1 to 3, a process in which an arbitrary user who uses the PCs 10a and 10b uses the advertisement method provided according to the present invention will be described in detail.

First, in order to apply for an advertisement provided by the advertisement management server 100, a user connects to the advertisement management server 100 from the terminal 10a via the telephone network 200. Such a connection may be performed by the terminal 10a or 10b first connecting to the portal server 30 and then accessing the advertisement operation server 100 via the portal server 30, or directly to a data communication network such as the Internet. The connected terminal 10b may directly input a network address (URL: Uniform Resource Locator) of the advertisement management server 100 to directly access the advertisement management server 100 through the data network 201.

The connection request signal as described above is restored to data in the network connection module 102 and transferred to the call processing module 105. The call processing module 105 determines the application protocol to be performed at the time of data transmission and reception with the terminal from the received connection request information, for example, the hypertext conversion protocol (http) to perform the application protocol module 104, and The packet data module 103 is also activated so that packet data processing is performed on the lower path, and the data service module 106 is notified of the connection with the terminal.

The data service module 106 reads initial screen data for advertisement subscription from the data storage module 107 to a counterpart terminal 10a or 10b connected through the application protocol module 104. It is output on the web browser of the terminal by providing a.

At this time, examples of the data entered by the user on the web browser for subscription include bank name and account number (hereinafter referred to as 'account information') and advertisement information to receive the rewards for the user's name, social security number, job, and advertisement. It will include the access information of the set-top box to be sent, the login name and password to be used, the residential address, e-mail address or telephone number. The access information may be an IP address assigned to the set top box, or a telephone number for accessing the set top box if the IP address is not assigned. If the set top box is not directly accessible from the outside, the user accesses the advertisement operation server 100 through the set top box and operates to receive advertisement information, thereby not registering the access information. have.

The assigned subscriber number is output on the browser screen of the subscriber, and this subscriber registration number, which is directly keyed in by the user through the input circuit 321 of the set top boxes 300a and 300b, allows the non-volatile memory ( 331).

When the necessary data is registered on the terminal and requested to be registered as described above, the inputted content is transmitted to the subscriber management module 120. The subscriber management module 120 confirms whether it is an existing subscriber from the received information and transmits to the data service module 106 that the new subscriber is rejected in the case of an existing subscriber. And store it together in the subscriber DB 109 in the form as shown in FIG. 4.

In the form of subscriber registration information of FIG. 4, the size of each field described by one subscriber is fixed and the necessary items are written in the fixed size so that the size allocated to each subscriber is the same. Therefore, it is possible to access the registration information of each subscriber as an index value. The address can be obtained by multiplying the index value by the size of the registration information assigned to the subscriber.

Among the registered information, the login name and password entered by the user are used when accessing the advertisement operation server 100 to check the information on the cumulative score or compensation to be settled according to the advertisement viewing thereafter.

The above-described registration process as an advertisement viewing subscriber can be performed through the set top boxes 300a and 300b according to the present invention in addition to the PC.

When power is applied to the set top boxes 300a and 300b, the front end processor 320 executes an operation program on the ROM 322, and also reads and transmits menu data on the ROM 322 to the main processor 330. . The main processor 330 outputs the received menu data to the image processor 308a so as to be converted into an image signal suitable for a television currently connected by the image processor 308a, for example, an NTSC signal, and outputted. Allow the screen to be output on the television. In this state, the front end processor 320 determines the user's selection by analyzing the direction key and the enter key input by the user through the input circuit 321.

At this time, if the user selects the web surfing function, the main processor 330 notifies the main processor 330, and the main processor 330 starts the web browser program on the ROM 322 and displays the data according to the web browser startup. 308a and audio processor 308b allow a web browser to be output to the screen through the screen and the speaker of the television, and a startup sound to be output through the speaker. As a result, the set top boxes 300a and 300b become a web surfable state.

In this state, the data or address input by the user is transmitted to the main processor 330 through the front end processor 320, and the main processor 330 executing the web browser is connected to the received data. The necessary data is added according to the protocol, and then stored in the buffer 313, and the access element 312 determines the address and size of the access request. The access device 312 continuously reads the designated data from the buffer 313, converts the data into a serial bit string, and applies the same to the line interface 311. The line interface 311 converts the signal according to the signal type of the connected line. To the network connection device 11 or 12. As a result, data input by the user to the set top box 300a or 300b is routed by the network 201 and transmitted to the advertisement operation server 100.

Conversely, when data is received via the network, it is stored in the buffer 313 via the line interface 311 and the access element 312. The main processor 330 removes data according to a protocol and extracts only pure data by a web browser program currently being executed. If the extracted data is data of a format requiring specific decoding, the main processor 330 starts the decoding program from the ROM 322 to decode the image data and the audio data output therefrom, respectively. 308a) and the audio processor 308b, and in the case of text data that does not need a separate decoding process, the image processor 308a directly outputs the web page provided by the server.

By the above process, it is possible to access and search the same site as the advertisement operation server 100 through the set top boxes 300a and 300b. Thus, the above-described advertisement subscriber process is set-top boxes 300a and 300b according to the present invention. Can be done through

As described above, when any subscriber registers information for calculating a fee according to delivery and viewing of advertisement information by the registration process, the subscriber management module 120 indicates that the subscriber number and new registration of the registered subscriber are registered. The information is packaged and provided to the advertisement information processing server through the interworking module 110a and the link module 101a.

The information provided as described above is transmitted to the control module 130 through the link module 101b and the interworking module 110b of the advertisement information processing server. The control module 130 confirms that it is a new registration from the transmitted information, and then records the information about the new subscriber in the advertisement DB 117, and the advertisement data management module 111 together with the subscriber number to provide an advertisement information. ). Accordingly, the advertisement data management module 111 reads all or part of advertisement information, that is, advertisement data and rate information of the advertisement registered in the advertisement DB 117, together with the subscriber number, and performs the interworking performance module 110b. ) To the production server. The advertisement information transmitted at this time may be configured as shown in FIG.

The example of FIG. 5 means that the number of advertisements to be provided is K and the size of information for delivering K advertisements is N bytes. The advertisement rate information of FIG. 5 will be described later.

As mentioned above, when some of the advertisement information is transmitted among the entire advertisement information, it may be a targeting advertisement having a region or age to which the advertisement is to be delivered in the case of specific advertisements.

For example, in the advertisement information stored in the advertisement DB 117, in the case of a targeting line item in which a region and a target to be delivered are determined, the content of the line item is transmitted to the subscriber from the subscriber's registration information. It may or may not be included in the advertisement information as shown in FIG. In other words, assuming that the currently registered subscriber has registration information such as' male ', '28 years old', 'Yeoksam-dong, Gangnam-gu, Seoul ...' 5 will be included in the advertisement information of FIG. 5, but in the case of a targeting line item having a target and a region, the registration information matches or falls within the range of the target gender, target age, and target region of the line item. Only included in the advertisement information to be delivered in FIG.

By selecting such an advertisement area or target, advertisements of small-sized businesses with commercial rights in the region can also be advertised through TV media.

When the advertisement information configured as shown in FIG. 5 is delivered to the interworking performance module 110a of the operation server, the interworking performance module 110a recognizes that the data is for delivering advertisement information from the 'advertisement information providing code' of the head and Temporarily stored in the data storage module 107, and then transfers the storage address and subscriber number to the subscriber management module 120. Accordingly, the subscriber management module 120 searches the subscriber DB 109 to read the access number of the advertising terminal of the subscriber having the corresponding subscriber number, that is, the set-top box, and reads the read number into the call processing module 105. Provides to request to be connected to the advertising terminal of the access number.

The call processing module 105 generates a connection request signal using the received terminal access number and transmits it to the network corresponding to the access number. If the access number is an IP address, the access request packet is transmitted to the data network 201 through the packet data module 103. If the access number is a phone number, the call origination signal is transmitted through the network access module 102. Send to the telephone network 200.

Accordingly, the access signal is transmitted to the set-top box 300a or 300b through the data network 201 or the telephone network 200. When a connection request is made with an IP address, a gateway (gateway) of the local network (Fig. The connection packet is directly transmitted to the line interface 311 of the set-top box 300b through the connection (not shown). When the connection request is made by the telephone number, the modem 12 recognizes the incoming call signal and sets it through the connection signal line. The call connection signal is transmitted to the line interface 311 of the top box 300a. As a result, the line interface 311 notifies the main processor 330 that it is connected to a remote server by interpreting a received packet or recognizing a state change of a signal line.

The main processor 330 receiving the connection notification fact executes the advertisement viewing management program in the ROM 322, and the advertisement viewing management program notifies the remote server 100 of the message indicating that the advertisement information is waiting to be received. The protocol header data is added to the message, stored in the buffer 313, and then the access element 312 is requested to be transmitted. Therefore, the message informing the reception standby state is transmitted to the call processing module 105 of the advertisement management server 100 through the network. In this transfer process, header data according to the protocol is removed from the network access module 102 and the packet data module 103, and only a pure response message is delivered to the call processing module 105.

When the call processing module 105 receives the response message, the call processing module 105 transmits the fact to the subscriber management module 120, and the subscriber management module 120 temporarily stores the data in the data storage module 107. In the advertisement information, the code and the subscriber number are deleted and its transmission is requested to the application protocol module 104. The application protocol module 104 transmits the advertisement information requested to be transmitted to the connected set-top box 300a or 300b according to a file transmission / reception protocol (ftp).

The main processor 330 of the set-top boxes 300a and 300b performs the corresponding file transmission / reception protocol, and continuously extracts only pure data by excluding additional data according to the protocol from the packet data received in the buffer 313, This is stored in the nonvolatile memory 331. If the size of the stored advertisement information does not match the value (N) of the full size in the received data, it is requested to retransmit and receive again.

Unlike the method of receiving advertisement information described above, after the user completes the subscriber registration process through the set-top box, the user requests a menu screen again and selects an advertisement information receiving item on the requested menu screen to display advertisement information. You may ask. At this time, without obtaining the access information of the set-top box of the subscriber described above, the subscriber management module 120 requests the advertisement information while transmitting the subscriber number registered in the advertisement information processing server, and then sends the advertisement information to the connected advertisement terminal. Will be sent.

6 shows an example of advertisement information stored in the memory 331 of the set top box by this process, and the start address ptr0 of the place to be stored is previously assigned to the viewing management program.

The advertisement information of FIG. 6 is composed of the above-mentioned advertisement rate information and advertisement data, and the advertisement rate information is a policy for paying a reward, for example, a score or money, according to a viewer's intentional viewing of the advertisement. It is about. In the example of FIG. 6, the line item with the advertisement identification number '12345678' and the headline 'Coca-Cola' is given a score of 70 points every time an ad is viewed, and each time the number of views increases by 10 times. To provide an advertisement in the form of reducing the number of points given by 10 points, a line item with an advertisement identification number of '12345801' and a headline of 'MBAIEN' is given 40 points each time an advertisement is viewed. There is no change in the number of credits given the increase in frequency. In addition, there may be a variety of different advertising policies, such as placing a maximum limit on the number of points earned by viewing advertisements. The reason for setting the maximum number of points may be set as a way to prevent an event in which the cost of the advertisement increases exponentially due to an error in the advertising policy that the provider of the advertisement has not predicted and the earnest response of the viewers. .

In the advertisement information of FIG. 6, the score is given as an example when the user watches the advertisement, but may be directly expressed as 'won', that is, an amount that can be paid at the time of actual viewing in order to attract viewers to the advertisement. have.

In the rate information of FIG. 6, the 'viewing frequency' field is not provided by the advertisement operation server 100, and the set top boxes 300a and 300b receive the information of FIG. 5 and then store the information on the memory 331. This field is created when saving to. This field is required to reflect rate information of the advertisement. The value of this field is initially 0, and the value is incremented and recorded whenever the subscriber watches the advertisement. Therefore, as shown in FIG. 6, when the value is not 0, this indicates that the subscriber has watched the advertisement as many times.

On the other hand, the advertisement data management module 111 of the advertisement management server 100, after the advertisement information is successfully transmitted to the set-top box as described above, the advertisement identification number of the line items transmitted for the subscriber and the advertisement The start dates are enumerated and stored in the advertisement DB 117 in association with the corresponding subscriber number. By doing so, even if the advertisement having the new advertisement identification number or the same identification number through the input module 113, the contents thereof are changed and the advertisement information whose advertisement start date is modified to the latest is input and stored in the advertisement DB 117, By searching, you can check the subscriber number and line item to which new or changed advertisements should be sent, and if there is a request to send advertisement information or for each subscriber on a predetermined time basis, for example, weekly, Only advertisement information of can be provided.

In the state in which the advertisement information as shown in FIG. 6 is stored in the memory 331 of the set top boxes 300a and 300b by the above-described process, the user watches the broadcast program through the set top boxes 300a or 300b, The advertisement stored in the memory 331 is viewed, which will be described in detail.

In order for a user to watch a broadcast program, the user selects a desired channel or program through the input circuit 321, and if so, the front end processor 320 causes the tuner 301 to select a repeater to which the corresponding channel or program belongs. The program selector 303 is set to demodulate only the stream packets of the program identification number (PID) assigned to the corresponding channel. This program identification number is grasped based on a program management table (PMT) which is previously received program information.

Accordingly, the tuner 301 converts the frequency band of the selected repeater from the received high frequency into an intermediate frequency band, and the signal of this band is converted into a baseband signal by the intermediate frequency converter 302 again, and then demodulated to the demodulator 303. By demodulation and then reconstructed into a digital stream. The program selector 303 extracts only a stream packet having only a PID corresponding to a selected channel or program from the restored digital stream and applies it to an input terminal of the selection switch 305.

The selection switch 305 selects and outputs the output of the program selector 303 by the front end processor 320 when in the broadcast signal receiving mode, and in the web surfing mode or the advertisement viewing mode, the main processor ( The data provided by 330 is selected and output. In the current broadcast signal reception mode, the data separator 306 at the rear receives the stream packet of the broadcast program, extracts the data in the packet, and separates the extracted data into video and audio packs to separate the data in the amppack format. By transmitting the decoded video decoder 307a and the audio decoder 307b, the desired contents of the program are expressed through the screen and the speaker of the television through decoding and subsequent conversion into a broadcast video signal.

During the viewing, when the user inputs 'viewing advertisement' through an input means such as a remote controller, the signal is input to the front end processor 320 through the input circuit 321, and the front end processor 320 The signal is recognized to notify the advertisement viewing request to the main processor 330. When there is an advertisement viewing request, the main processor 330 first starts the advertisement and viewing program on the ROM 322, and the activated advertisement and viewing program switches the input selection of the selection switch 305.

Then, the main processor 330 detects the number K of the line items from the advertisement information as shown in FIG. 6 stored from the start address ptr0 of the memory 331, and the memory for the number of line items. The advertisement rate information and the number of views stored in the advertisement are read out and the display priority of each advertisement item is determined based on the advertisement rate information and the number of views, and each item number is assigned according to the priority. Then, a menu screen according to the assigned item number and advertisement information is constructed and output to the image processor 308a. Accordingly, the list of advertisement items is output on the television screen. 7 illustrates an example of an advertisement menu screen output when a request key for advertisement viewing is input from a user.

On the advertisement menu screen of FIG. 7, the 'coca-cola' advertisement score is displayed as 60 points instead of the default score 70 points, so that the score information is deducted by 10 points at least 10 times since the advertisement has been watched 12 times. Therefore, when viewing at the current time is given a score of 60 points.

In the case of confirming the current granting score for checking the priority as described above, if the assigning score of a specific advertisement is 0, it will be placed last on the advertisement menu, but from the viewer's point of view, the line item is useless. Therefore, for the convenience of the viewer's selection of the item, it is preferable to delete the item from the advertisement information of FIG.

On the other hand, the main processor 330 in the configuration of the menu screen as shown in Figure 7, when not able to express the total number of advertisements on the screen, configures the screen data to display only a part and the subtitle data to guide the same, When the icon selection command of the next screen (or the previous screen) is input through the input circuit 321, it is received through the front end processor 320 to configure the next or previous menu screen data and output to the image processor 308a. do.

In addition, the main processor 330 configures the advertisement menu screen as shown in FIG. 7, and outputs the output order of the advertisement items in the order in which the scores assigned to each advertisement are high. By adopting such a priority output method, if an advertisement provider has a policy of giving a high score to an viewer of an advertisement for a short number of views, the item is output at the head of the line item. You can achieve your purpose.

In the state in which the menu item is output, the main processor 330 checks the advertisement rate information for the item when the item number designating the output item is input through the input circuit 321, and then the 'advertisement' of the information. The data at the address described in the 'Data storage address / size' field is read by the designated size and output to the selection switch 305. For example, when the viewer selects '3' on the menu screen of FIG. 7, the address reads the address addr k from the item of the advertisement identification number '12345801' and reads the Nk bytes of the MPEG data stored in the address and sequentially As a result it is output to the selection switch 305.

The main processor 330 immediately before the output of the selected advertising data, a message for a predetermined condition to obtain a score (or monetary benefit), for example, "acquire a score (or monetary benefit) by viewing this advertisement. In order to output a text (or audio data) indicating that the user needs to input a designated 'confirmation key' every 30 seconds to the image processor 308a (or the audio processor 308b), the viewer is notified. The condition for obtaining a score described in the advertisement rate information by the viewer may be variously configured as well.

The output advertisement data is output to the television by the same process as the decoding process of the broadcast program, the data separation, decoding and video / audio signal processing of the latter stage.

Simultaneously with the output of the advertisement data, the main processor 330 starts the timer 323 to count the time from zero. Then, it is checked whether a 'confirmation key' for viewing confirmation of the advertisement currently output from the viewer is input, or whether a command of an operation key to stop viewing the advertisement is applied to the front end processor 320. The viewer's action key, which can be seen as stopping the viewing of an advertisement currently being output, is a key corresponding to a command such as 'power off', 'menu key', and 'return to viewing of a broadcast program'.

During the viewing of an advertisement, when a confirmation key is received, the received time is checked and temporarily stored at the point in time at which the key 323 is counted. This operation proceeds until a key for stopping the viewing of the advertisement currently being output is received, and when a key for stopping watching the advertisement is received, the stored time of the 'confirmation key' received until then is examined. If the reception interval of the 'confirmation key' is maintained within the specified period of 30 seconds, the main processor 330 determines that the advertisement contents output by the current viewer are continuously watched and the score assigned to the advertisement is provided to the subscriber. And the information is stored in the memory 331, and the score of the corresponding advertisement is not given when the reception interval is out of a specified requirement. The reason for requesting the viewers to satisfy the scoring condition is to prevent the advertisement cost of the advertiser from being spent even when the advertisement is not viewed after the actual advertisement screen is output.

For example, when the reception time of the 'confirmation key' is 25 and 48 during the MBBA advertisement viewing, the time intervals counted from 0 are 25 and 23 and after the confirmation key at 48 second time. Since the advertisement ends at 53 seconds, the received confirmation key intervals are all within 30 seconds, so that the assigned number of advertisements is assigned. However, when there is only 18 times when the confirmation key is received, the confirmation key Since the time interval from the first reception time to the end time of the advertisement is 35 seconds, it is outside the designated condition and therefore, the score assigned to the advertisement is not given. By assigning the assigned score according to whether the conditions of the score allocation are satisfied, the cost of scoring the advertisement is directly linked to the viewing effect of the advertisement.

The main processor 330 reads the time value elapsed from the timer 323 and provides it to the image processor 308a during the provision of the advertisement data in order to solve the inconvenience of the viewer's time measurement. The elapsed time will be displayed. In addition, the measurement and display of the time elapsed may be reset every time the viewer presses the 'confirmation key' to elapse from the beginning.

If the advertisement selected by the viewer is terminated, the main processor 330 outputs the advertisement in the next item of the item, and also in accordance with the rate information if the line item also satisfies the above-mentioned scoring condition. Give a score again. As such, after the end of one advertisement, the selected advertisement may be repeatedly output without proceeding to the next advertisement. At this time, if the scoring condition is satisfied, the score is again given according to the rate information of the advertisement.

The scoring condition may be set in a more viewer-friendly manner, in which the input interval of the 'confirmation key' is longer than 60 seconds. Since this time may be longer than the normal advertisement time, the method of assigning an advertisement's allocation score is as follows.

When the viewer selects one line item, the content is continuously output from that item. If the confirmation key is input from the viewer while the advertisement is output, the confirmation key interval is within 60 seconds. The score is given to the line item that has been terminated. If the confirmation key input interval exceeds 60 seconds, no score is given for the advertisements that are terminated in the meantime, and the confirmation key serves only as a starting point for calculating the next confirmation key input interval.

For example, if the advertisement content is output from item 1 of FIG. 7 and the viewer's confirmation key input time is 55, 105, 162, 220, 321, 378, ..., the confirmation key at 55 seconds ends. Since there is no line item, no points are given, and 100 points of 'LG Electronics' are given by the confirmation key at 105 seconds. At 162 and 220 seconds, no advertisements were terminated before then, and in 321, the line items of 'Coca Cola' and 'MBAIEN' were terminated, but the interval between the previous 'confirmation key' was 101 seconds. The confirmation key at 378 seconds is 57 seconds from the previous confirmation key and the end items of the Nvidia Talent Recruitment are terminated.

Meanwhile, the provided advertisement data may be JPEG still images, banners or audio data instead of the video of the amp pack as shown in FIG. 6.

As described above, the main processor 330, if the viewer is watching any advertisement and the viewing situation satisfies the allocation point payment conditions, and writes the viewing history accordingly to further store in the memory 331 do.

8 illustrates an example of a scoring result prepared according to a viewing history of a subscriber. In the example of FIG. 8, whenever a viewer satisfies a scoring condition for one advertisement, the viewer creates one advertisement item, a viewing advertisement ID, a score, and a viewing date and time, and adds them to the viewing history information. . As described above, when the viewing of the advertisement satisfies the scoring condition, the granting score is calculated and recorded according to the policy described in the rate information of the advertisement.

In the example of FIG. 8, even though the same advertisements W1 and W2 were watched, the number of points given to the W2 viewing, which is 10 or more times, is 10 points smaller than that of the W1.

Then, the viewing date and time written in one viewing item are read by the main processor 330 from the real-time device 324 and recorded at that time.

Each time an item is generated, the total number of times of watching the advertisement nnn is increased by nnn + 1, and the value of the new viewing item is recorded when the subscriber watches one advertisement since the size of one viewing item is constant. It also serves as a pointer to the entry location of the item.

According to the process described so far, the current date provided by the real-time element 324 is a predetermined report date, for example, monthly, while all the history viewed by the viewer is recorded in the memory 331 as shown in FIG. 8. In case of late, the main processor 331 retrieves the viewing history information recorded in the memory 331 and summarizes it. That is, the history information of the watched advertisements is searched, and the total number of views and total grant scores are calculated for each advertisement, and each viewing date and time information is added, and the subscribers registered and stored in advance in the memory 331 at the front end. The number and the total number of advertisement views are transposed and then stored in the buffer 313. The viewing result information stored in the buffer 313 is transmitted to the application protocol module 104 of the advertisement operation server 100 by a file transmission / reception protocol performed by the main processor 330, and the contents are again performed by the interworking execution module ( 110a, 110b are sent to the statistics / settlement module 112.

At this time, an example of the format of the data to be transmitted is shown in FIG.

The statistics / settlement module 112 stores the received advertisement viewing history information of the subscriber as shown in FIG. 9 in the advertisement DB 117, and then extracts the necessary statistics and performs a fee settlement process.

When the viewing history information stored in the memory 331 is successfully transmitted to the server 100 by the file transmission / reception protocol, the main processor 330 stores the viewing history information generated up to that time in the memory 331. ) To avoid double ad viewing charges.

Meanwhile, while the main processor 330 calculates the final history information for the designated period as shown in FIG. 9, the advertisement of a specific item designates the maximum acquisition score (not shown in FIG. 6), and the line item If the score obtained by viewing of exceeds the limited maximum score, the final score is recorded instead of the calculated score to create the final viewing history information. Will be deleted. This is to prevent to some extent the benefit of the advertiser's fraudulent advertising effect that allows the viewer to watch the advertisement without paying any further advertising costs.

Of course, instead of determining whether the maximum acquisition score of the line item is exceeded in the final viewing history creation step, the total score obtained for the line item is added when one viewing item is added as shown in FIG. By calculating and determining whether the score exceeds the limited acquisition score, the advertisement information may be deleted from the advertisement information, thereby preventing an advertiser's unfair advertising effect from being prevented.

The viewing history information stored in the memory 331 may be performed by the set-top boxes 300a and 300b, which are terminals, on their own designated dates. However, in this method, traffic is concentrated in the advertisement operation server 100 at an instant. Preferably, the advertisement operation server 100 receives and receives a set-top box sequentially using the registered subscriber's terminal access information.

The statistics / calculation module 112 of the advertisement operation server 100 retrieves the final viewing history information of the subscriber stored in the advertisement DB 117 in a designated period, for example, on a monthly basis, and pays a reward amount to each subscriber. And statistical data about the viewing type of advertisements according to characteristics such as subscriber's age and occupation. The start control of the settlement and the statistics according to the specified period is performed by the control module 130 confirming the current date and time provided by the real time module 115.

To this end, the statistics / settlement module 112 receives the subscriber information registered from the subscriber management module 120 through the interworking performance module (110a, 110b). In addition, as shown in FIG. 9, the total compensation amount to be paid to the corresponding subscriber is calculated for each subscriber by multiplying the total acquired score and a predetermined amount to be paid per unit score in the received viewing history information. A payment settlement request message as shown in FIG. 10 is formed by adding payment account information of the corresponding subscriber extracted from the received subscriber information to the calculated payment amount.

In the amount settlement request message of FIG. 10, an amount payment code for adding a message is assigned to the header by the interworking execution module 110a of the operation server, and information about a predetermined payment account is also added to the header. . When the message of FIG. 10 is transmitted to the operation server, it is transmitted to the operation module 108 by the interworking execution module 110a, and the operation module 108 removes the amount payment code, and in front of it, defined between the servers. After adding the service request code for the financial transfer, it is transmitted to the external financial settlement server 40 through the network access module 102.

The financial settlement server 40 performs an inter-account transfer service as much as the payment amount from the designated payment account to each subscriber's account in order to pay each subscriber a compensation amount according to the advertisement viewing requested through the inter-bank financial computer network. The transfer result is transmitted to the operation module 108. The operation module 108 transmits the transfer result received to the statistics / settlement module 112 through the interworking execution module (110a, 110b), the statistics / settlement module 112 checks the transfer result received and transfer For successful subscribers, the advertisement viewing history information is removed from the advertisement DB 117.

In addition, the statistics / settlement module 112 is based on the viewing history information and subscriber registration information of each subscriber previously received, the type of advertisement viewing by region by the address, the viewing time zone of each advertisement, age or occupation watching advertisement type Statistical data about the data can be created and output if necessary or provided to the outside as a file.

In the above-described embodiment, when a subscriber watches an advertisement and the viewer satisfies the score payment requirement, the subscriber is given a score, and the sum of the scores is provided and provided to the server. The payment procedure according to the viewing may be performed. This embodiment will be described below.

The viewer continuously checks whether the advertisement satisfies the conditions for viewing the advertisement and for setting the viewing conditions and key input within a specified time as described above. During this checking process, if the viewer's viewing does not satisfy the set condition, the advertisement ID viewed for the previously satisfied viewing and the viewing time of the advertisement are recorded.

For example, the advertisement is output in order from item 1 of FIG. 7, and the inputting time of the viewer's confirmation key was 55, 105, 162, 220, 321, 378, 430, 499, ... Assuming that the input condition is an interval of 60 seconds, the condition is not satisfied at the confirmation key at 321 seconds. Therefore, among the advertisements of 'LG Electronics' and 'Coca-Cola', which are displayed up to 220 seconds before the confirmation key is input, 96 seconds for 'LG Electronics', 132 seconds for 'Coca-Cola', and 114 seconds for viewing time. Is regarded as being written to the memory 331.

In addition, since the condition violates again at 499 seconds, the corresponding viewing time is given to the advertisements output in the viewing time range of 321 seconds to 430 seconds before. In this manner, the time item viewed for each advertisement is transmitted to the advertisement operation server 100 at a predetermined cycle or when requested. In order to reduce the amount of data to be transmitted, only one viewing time may be transmitted for each advertisement by accumulating the viewing time for each advertisement.

As such, when the viewing time is received for each advertisement, the statistics / calculation module 112 of the advertisement operation server 100 calculates the amount to be paid by multiplying the amount given for the viewing unit time by the viewing time, and the cost according to the advertisement viewing. Will be settled.

The advertising device and the advertising method described so far have been described in the form of a set-top box for viewing a television broadcast program by way of example. However, without technical difficulties, the basic principles of the present invention can be performed by software. Since it can be applied to a personal computer, it is also possible to configure the same advertising device through this.

In this case, if the personal computer is equipped with an adapter such as a broadcast receiving card for watching TV, the function becomes exactly the same as the set top box of FIG. 2, and the advertising viewing function of FIG. Only the function of history management will be performed in the same way.

As described above, the advertisement device and the advertisement method according to the present invention deliver the advertisement globally or locally through a medium such as a television or a personal computer, which individuals are most frequently contacted with, and provide the individual with money according to the viewing of the advertisement. Providing a counter-payment increases the attractiveness of the advertisement, and verifies whether or not the advertisement is viewed and pays a financial profit to the viewer so that the advertiser can obtain the effect of the advertisement according to the cost of the advertisement.

Claims (30)

Communication means for transmitting and receiving data with an advertisement server providing an advertisement through a communication network; Input means for receiving a signal input by the user; Counting means for counting time; Storage means for storing advertisement information received through the communication means; Output means for outputting advertisement information stored in the storage means as an image signal based on the signal received through the input means; Detection means for detecting, from the counting means, whether or not the user inputs a specific signal through the input means and the input time during the output of the advertisement contents of the output means; And Based on the detected input time of the specific signal, the score currently allocated to the advertisement content output by the output means is extracted from the advertisement information stored in the storage means and recorded, and the record score is stored in the communication means. Advertising device comprising a control means for transmitting to the advertising server through. The advertisement apparatus according to claim 1, wherein the received advertisement information comprises advertisement data to be provided to a user and advertisement policy information that defines a score payment method according to viewing of the advertisement. The advertisement device according to claim 2, wherein the advertisement data is data constituting a moving picture, a still image, a banner, or an audio. 3. The advertisement apparatus according to claim 2, wherein the advertisement policy information is defined to decrease the current allocation score given when viewing the advertisement as the number of viewing of the advertisement increases. The advertisement device according to claim 2, wherein the advertisement policy information includes a limiting score limiting further granting of a score when a cumulative score of a score given according to viewing of the corresponding advertisement exceeds a predetermined value. 6. The advertisement apparatus according to claim 5, wherein the control means deletes the stored advertisement information for the line item whose cumulative score exceeds the limit score. The method of claim 1, wherein the output means, when a signal for requesting advertisement viewing is input through the input means, configures screen data for a list of each advertisement item included in the advertisement information and outputs it as an image signal. Advertising equipment. 8. The advertisement apparatus according to claim 7, wherein the output means determines screen display priority on the list of the line item in order of high score of the score currently assigned to each line item. The advertisement apparatus according to claim 7, wherein the output means decodes data belonging to the selected advertisement contents when the specific advertisement item is selected from the list through the input means, and outputs the data as a video signal. The method of claim 1, wherein the control unit extracts a score assigned to the outputted line item before the current specific signal input time, when the detected time interval of the specific signal input is kept shorter than a preset time interval. Advertising device, characterized in that the recording. The information of claim 1, wherein the control unit stores the assigned score in association with the advertisement identification information, and identifies the user who has been assigned to the set of the stored score and advertisement identification information. Advertisement, characterized in that for adding to the ad server. The apparatus of claim 1, further comprising: receiving means for receiving an over-the-air broadcast signal; Extracting means for extracting data of a selected broadcast program from the received signal; Decoding means for decoding the extracted data and converting the extracted data into an image signal; And And selecting means for selecting one input data from the data stored in the storage means and the data output from the extracting means, according to a user's selection through the input means, and outputting the input data to the decoding means. Advertising equipment. The web of claim 1, which performs a web browser function of the Internet and transmits / receives data to and from a remote server through the communication means, and the screen configuration thereof is represented by transmitting the screen data to the output means. Advertising device further comprises a connection means. An advertising apparatus according to claim 1, wherein said output means outputs the value of the time which has elapsed in said counting means together with the advertisement contents during the output of the advertisement contents. 15. The advertising apparatus according to claim 14, wherein the outputting means initializes the time counted by the counting means each time the outputted item is changed. Communication means for transmitting and receiving data with an advertisement server providing an advertisement through a communication network; Input means for receiving a signal input by the user; Counting means for counting time; Storage means for storing advertisement information received through the communication means; Output means for outputting advertisement information stored in the storage means as an image signal based on the signal received through the input means; Detection means for detecting, from the counting means, whether or not the user inputs a specific signal through the input means and the input time during the output of the advertisement contents of the output means; And Based on the detected input time of the specific signal, the output time of the advertisement content output by the output means is recorded in association with the identification information of the corresponding advertisement, and the record score is transmitted to the advertisement server through the communication means. Advertising device comprising a control means for. 17. The method of claim 16, wherein the control unit outputs the line item output until a specific signal input point immediately before the condition is satisfied, when the detected time interval for inputting the specific signal does not maintain a condition shorter than a preset time interval. Advertising device, characterized in that for recording the output time respectively. Communication means for transmitting and receiving data with the user's terminal through a communication network; Storage means for receiving and storing advertisement data, policy information on a method of granting a reward paid upon viewing of each advertisement, and advertisement target information specifying a target of the advertisement; Subscriber management means for receiving subscription information from a user connected via the communication means, storing and registering the subscription information; Based on the subscription information registered in the subscriber management means and the advertisement target information stored in the storage means, a terminal of the subscriber to transmit the advertisement data and the policy information stored in the storage means is determined, and the terminal is determined through the communication means. Control means for transmitting the advertisement data and policy information; And An advertisement configured to include a settlement / statistic means for calculating a compensation to be paid to the subscriber based on the history information on the advertisement viewing received through the communication means, and generating statistical data on viewing of the region or time zone of the advertisement; Providing device. 19. The method of claim 18, wherein the control means determines, from the registered subscriber's address, whether the subscriber's region belongs to the region specified in the advertisement target information, and accordingly determines whether the subscriber is to transmit advertisement data and policy information. Ad providing device. 19. The new identification information according to claim 18, wherein the control unit stores the advertisement identification information transmitted to the subscriber and information on the start date of the advertisement, in association with the subscriber who has transmitted the advertisement data and the policy information. And searching for whether an advertisement having an advertisement or an advertisement whose start date has changed recently is inputted, and additionally transmitting a new or updated advertisement to the subscriber accordingly. 19. The advertisement providing apparatus according to claim 18, wherein the settlement / stating means receives and receives the history information on the advertisement viewing from the user's terminal. 19. The method of claim 18, wherein the settlement / statistics means extracts the account information of the subscriber to transfer the calculated compensation amount from the registered subscription information, and requests the transfer of the compensation amount to an external server for compensation. Advertisement providing device characterized in that the payment. The advertisement data constructed in the advertisement providing server is determined by determining the payment method of the corresponding score for the advertisement data, the target information of the advertisement, and the compensation to be paid according to the viewing of the advertisement, based on the target information of the advertisement among a plurality of advertisement terminals. Transmitting a first advertisement terminal through a communication network; A second step of the advertisement terminal receiving and storing the advertisement information through the communication network and checking whether a signal for requesting advertisement viewing is input from a user; A third step of extracting advertisement data from the stored advertisement information and outputting it as an image and / or an audio signal when the advertisement viewing request is confirmed; A fourth step of continuously checking whether a predetermined specific input is received from the user during the output of the third step, and determining whether the input satisfies a preset condition if the specific input exists; A fifth step of assigning and recording a score according to a payment method of a score corresponding to the advertisement data output in the third step according to the determination result; A sixth step of transmitting the score recorded according to the repetition of the fourth and fifth steps together with the information identifying the subscriber to the advertisement providing server through the communication network; And And a seventh step of the advertisement providing server calculating a compensation to be paid to the subscriber from the transmitted record score and the subscriber identification information. 24. The advertisement of claim 23, wherein the information for accessing the advertisement terminal is obtained from subscription information input by the user connected to the advertisement providing server in advance through an advertisement terminal or another type of data terminal. How to Provide. 24. The method of claim 23, wherein the video and / or audio signal output in the third step is represented through an external television connected to the advertising terminal. The method of claim 23, wherein the second step demodulates a broadcast program received from the outside and outputs the video signal as a video signal while a signal for requesting advertisement is not input. 24. The method of claim 23, wherein the third and fourth steps are repeatedly performed until a request for interruption of advertisement viewing is received from the user. The advertisement providing method according to claim 27, wherein the request for stopping the advertisement watching is a request for returning to watching a broadcast program, outputting a menu screen, or turning off the power. 24. The method of claim 23, wherein in the third step, upon confirming the request of advertisement viewing, the stored advertisement information is presented, and converted into a video and / or audio signal sequentially from the selected advertisement item in the presented list. Advertising providing method, characterized in that. 24. The method of claim 23, further comprising an eighth step of extracting account information of the subscriber from previously registered subscription information and requesting an external server to transfer the calculated compensation to the account to pay the calculated compensation. Advertising providing method comprising the.