KR20020005149A - an advertisement broadcasting system using internet and method therefor - Google Patents

Abstract

PURPOSE: A system and method for the Internet commercial break are provided to play many moving picture advertisements serially without buffering between the moving picture advertisements on the Internet. CONSTITUTION: A commercial break server(13) takes the advertisement orders from many web site servers(16-1,16-2,...,16-n), reads many moving picture advertisements through an advertisement DB(14), removes the buffering time between the moving picture advertisements, and through the web site server offers the moving picture advertisements to the client(11-n) who selects the ordered advertisement The clients(11-1,11-2,...,11-n) access the web site servers through the Internet(12) and get the relevant service. The web site servers display the moving picture advertisements on a part of a screen or between the screens.

Description

Internet advertising broadcasting system and method therefor {an advertisement broadcasting system using internet and method therefor}

The present invention relates to an internet commercial broadcasting system and a method thereof, and more particularly, to an internet commercial broadcasting system and method for receiving an advertisement order on the Internet so as to be provided without buffering time between advertisements or between an advertisement and a service of a website server. will be.

In order to view video files (.mov, .avi, etc.) on the Internet, they can only be viewed after they have been downloaded to the client's personal computer. The technology that emerged to overcome this disadvantage is streaming media technology. "Streaming" refers to a technology that can be executed immediately with only a certain amount of data without waiting for the entire file to be downloaded. The rest of the data is executed and downloaded continuously. Streaming technology allows you to view video files in real time without having to wait for a long time. The streaming server applies the protocols such as UDP, TCP, and HTTP according to the client's situation and transmits the highest quality multimedia file.Then, the transmitted file can be executed from the received part without having to wait for the entire file to be transmitted. do.

Solutions that enable this streaming include real systems, window media, and stream works. One of the most used and best performing ones is Windows Media.

The client buffers for stable playback of the multimedia file. In other words, a buffer for reproducing is buffered in memory in case a smooth transmission is difficult due to variables such as a communication line state. Buffering is around six seconds by default, but sometimes shorter or longer.

However, in the case of advertising using streaming technology, video advertisements cannot be seen seamlessly between the advertisements and the advertisements like television advertisements. Streaming is the process of buffering (storing) a portion of a file to display a video, so that a video ad can appear as seamless as a television ad, eliminating the buffering gap between the ad and the ad.

The reason buffering occurs between ads is that video ads must show multiple vendors' ads in succession, and because each individual ad is stored as a separate file, streaming technology displays one ad file and another ad file. This is because the next time the advertisement file ends, the next advertisement file is buffered and displayed.

Therefore, in order to play a video advertisement without interruption, it must be buffered before the next advertisement is started, or the advertisement files to be displayed must be re-created as one file. Reproduction of multiple advertisements into a single advertisement is problematic in terms of cost and efficiency.

The present invention has been made to solve the above problems,

SUMMARY OF THE INVENTION An object of the present invention is to provide an internet commercial system and method for seamlessly playing back a plurality of video advertisements on the Internet.

Another object of the present invention is to provide an Internet commercial broadcasting system and method for seamlessly playing between a video advertisement and a video advertisement on the Internet.

1 is a block diagram showing the configuration of an embodiment of an internet commercial system according to the present invention;

2 is an example of a screen provided by one website server of FIG. 1;

3 is a flowchart illustrating a method for allowing a commercial server according to the present invention to take an order from a website server and display a plurality of video advertisements continuously;

4 is a block diagram showing the configuration of a commercial server according to the present invention;

5 is an example of a bundle of videos.

<Explanation of symbols for the main parts of the drawings>

11-1,11-2, ..., 11-n: Client 12: Internet

13: advertising server 14: advertising database

16-1,16-2, ..., 16-n: website server

In order to achieve the above object, a commercial system according to the present invention includes a plurality of clients including a web browser and a video reproducing means, and receiving information and a plurality of services through the Internet; A plurality of website servers providing services to the plurality of clients over the Internet; An advertising database for storing a plurality of video advertisements; Receives an order of advertisements from the plurality of website servers, reads the plurality of video advertisements from the advertisement database, processes and stores them so that there is no buffering time between the advertisements, and selects the client to access the client of one of the website servers. It consists of a commercial server that provides video advertising.

The advertisement method according to the present invention comprises the steps of: receiving an advertisement order from a website server; Reading the ordered advertisement in an advertisement database; Determining the bit rate and compression method of the read advertisement data and changing the same; Re-specifying the bit rate and path so that the video playback means built in the client reads a plurality of advertisements through the Internet and does not buffer the advertisements and stores them as a batch of video; And providing the selected client with an advertisement via the ordered website server the bundle of the re-directed advertisements with the bit rate.

An embodiment of the present invention configured as described above will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of an embodiment of an internet commercial system according to the present invention.

The plurality of clients 11-1, 11-2, ..., 11-n have a web browser and a video reproducing means, and a plurality of website servers providing various services such as providing information through the Internet 12. Access one of (16-1, 16-2, ..., 16-n) and receive service. Many website servers 16-1, 16-2, ..., 16-n provide advertisements with various services, such as providing information. The Internet 12 may include the plurality of clients 11-1, 11-2, ..., 11-n, a plurality of website servers 16-1, 16-2, ..., 16-n and The commercial server 13 provides a communication means at any position in the world. The advertisement server 13 receives an advertisement order from the plurality of website servers 16-1, 16-2, ..., 16-n, and reads a plurality of video advertisements from the advertisement database 14. After processing and storing the buffering time between advertisements, the ordered advertisement is provided to the selected client through the website servers 16-1, 16-2, .... 16-n.

The client (e.g., 11-2) connects to a website server (e.g., 16-3) via the Internet 12 and receives the services provided by the server. The website server (e.g., 16-3) displays an advertisement (e.g., a banner advertisement, etc.) on a portion of the screen served on the home page or displays an advertisement between the screen and the screen.

2 shows an example of a screen provided by one website server of FIG. 1.

On the screen 21 of the homepage provided by the website server (for example, 16-3), a menu of various services such as data retrieval, information provision, entertainment games, and video is provided according to the characteristics of the site. You can choose a service. Some of the screen 21 of the homepage is provided with an advertisement screen 22 for providing an advertisement. The advertisement by the still image may provide still image data stored in the memory of the homepage server 16-3. In this case, since the screen to be provided per second is 15 frames or more, the amount of data becomes large, and the commercial server 13 according to the present invention orders the client (for example, 11-2).

When the commercial server 13 receives an order from the website servers 16-1, 16-2, ..., 16-n, the commercial server 13 reads several video advertisements ordered from the advertisement database 14. After converting and storing the data without buffering between the advertisements, the advertisement screen is provided to the selected client (for example, 11-2) on the screen provided by the website server 16-3.

3 is a flow chart illustrating a method for an advertisement server according to the present invention to take an order from a website server and to display a plurality of video advertisements continuously.

An advertisement order is received from the website server (e.g., 16-3) (step S31), and the received advertisement is read from the advertisement database 14 (step S32). The bit rate and the compression method of the read advertisement data are judged and changed in the same manner (step S33), while the video reproducing means built in the client (for example, 11-3) reads a plurality of advertisements through the Internet. The bit rate and the path are specified again so as not to buffer between the advertisements, and then bundled into one video and stored (step S34). In this way, the bundle of advertisements having the bit rate and the path re-specified is provided to the selected client 11-3 through the ordered website server 16-3 (step S35).

The video advertisement screen 22 provided by the plurality of website servers 16-1, 16-2, ..., 16-n on the homepage is read by the advertisement server 13 from the advertisement database 14. Through the above process, some video advertisements are converted into data without buffering between the advertisements and provided to the website server 16-3.

4 is a block diagram showing the configuration of a commercial server according to the present invention.

The commercial broadcasting server 13 according to the present invention reads a plurality of advertisements from the advertisement database 14, and re-specifies the bit rate and the path so as not to buffer between the advertisements and bundles them into a bundle of videos. Image processing means (42); An order advertisement database 43 for storing video advertisement data processed by the image processing means 16; And central processing means (41) for controlling the respective parts.

When the commercial server 13 receives an order from the website servers 16-1, 16-2, ..., 16-n, the commercial server 13 reads several video advertisements ordered from the advertisement database 14. Drive video processing means 42 to convert video advertisements such as Gulliver.mov, sky.vid, Hansol.mov, etc. into streaming files, Gulliver.asf, sky.asf, Hansol.asf do. Designate these converted streaming files as a single transfer protocol (for example, http (hypertext transfer protocol)), route the Internet address to www.wmtmedia.com, Gulliver.asf as the first ad, and sky.asf as the second ad. In order to display Hansol.asf as the third advertisement, a set of video advertisements 16-3 (52) are generated as shown in FIG. 5 and stored in the order advertisement database 43.

Example video ad 16-3

Video Advertising16-3http: //www.wmtmedia.comAdvertising1=Gulliver.asfAd2=sky.asfAd3=Hansol.asf

The generated video advertisement 16-3 is connected to the advertisement link .asx provided on the homepage of the website server 16-3. Thus, when the user clicks on the advertisement link.asx of the homepage provided by the website server 16-3, the client (e.g., 11-3) causes the commercial server 13 (e.g., www.wmtmedia. com) to display Gulliver.asf as the first ad, sky.asf as the second ad, and Hansol.asf as the third ad. In this way, three advertisements are displayed in succession without buffering to show a seamless advertisement.

Each website server 16-1, 16-2, ..., 16-m selects and orders the advertisement server 13 according to the tastes and characteristics of their customers. For example, entertainment, games, and celebrity homepages targeting teenagers display mobile phone advertisements, pizza advertisements, and hamburger advertisements for teenagers as advertisements.

Website servers with a large number of advertisers (eg, 16-1) may order different advertisements for different time periods. In the morning, housewives occupy the majority of viewers, so they order cosmetics and home products, and in the afternoon, students participate in viewers, so they order stationery advertisements and new record advertisements. Back, you can order liquor ads, clothing ads, etc. In this way, the advertisement server 13 that has ordered different advertisements by time zone may bundle several advertisements ordered by time zone in the advertisement database 14 to produce several advertisement bundles and provide different advertisement bundles by time zone.

Website servers (eg, 16-k, 16-l, 16-p, etc.) that provide film, television, and foreign broadcasts can record and provide broadcasts of movies, dramas, and sporting events over time. do. At this time, a movie or a recording broadcast is provided in its own database, but advertisements are provided from the advertisement server 13 according to the present invention. Since the end of one movie and the start of the next movie cannot be accurately matched, There is a case where no screen is provided at the critical time when the advertisement is finished. In order to solve this problem, the time when each movie or broadcast ends at the website server (16-k, 16-l, 16-p, etc.) considering the buffering time to the commercial server 13 To request advertisements before buffering time. This advertisement provision request is input to the central processing means 41 of the commercial broadcasting server 13, and the central processing means 41 reads the previously produced advertisement bundle from the order advertisement database 43 at the requested time. Will be provided correctly.

For example, in the case of providing a major league game, which is a baseball game in the United States, the website servers (for example, 16-1, 16-2, 16-10) receive the screen of the broadcasting station and provide the same. These website servers 16-1, 16-2, 16-10 can order their advertisements from the advertisement server 13 according to the present invention between each time and provide the advertisements. Even in such a case, the website server 16-1, 16-2, 16-10 requests the advertisement server 13 to provide an advertisement before the buffering time from the end of the movie or broadcast in consideration of the buffering time.

As described above, according to the present invention, the buffering is not performed between the video advertisement and the video advertisement, so that the advertisements of various companies can be continuously displayed, and the advertisement time is notified in advance between the video and the video, according to the buffering. You can prevent the video cut off.

Claims (5)

A plurality of clients 11-1, 11-2, ..., 11-n having a web browser and video reproducing means and receiving information and a plurality of video services through the Internet 12; A plurality of website servers 16-1, 16-2, ..., providing services to the plurality of clients 11-1, 11-2, ..., 11-n through the Internet 12. 16-n); An advertising database 14 for storing a plurality of video advertisements; Advertisement orders are received from the plurality of website servers 16-1, 16-2, ..., 16-n, and a plurality of video advertisements are read from the advertisement database 14 to buffer time between the advertisements. Internet processing, characterized in that the processing is stored so that the, and provided to the client server connected to one of the website server (16-1, 16-2, ... 16-n) provided to the client Commercial system. The advertisement server (13) of claim 1, wherein the commercial server (13) reads a plurality of advertisements from the advertisement database (14) and reassigns the bit rate and the path so as not to buffer the advertisements. Image processing means (42) for performing a bundle process; An order advertisement database 43 for storing video advertisement data processed by the image processing means 16; And a central processing unit (41) for controlling the respective units. The Internet commercial system according to claim 1, wherein the website server requests the commercial server to provide an advertisement from the end of the movie or the broadcast before the buffering time in consideration of the buffering time. Accepting an ad order from a website server; Reading the ordered advertisement in an advertisement database; Determining the bit rate and compression method of the read advertisement data and changing the same; Re-specifying the bit rate and path so that the video playback means built in the client reads a plurality of advertisements through the Internet and does not buffer the advertisements and stores them as a batch of video; And providing the bundle of advertisements re-specified in the bit rate and route to the selected client in the ordered website server. The Internet commercial method of claim 4, wherein the bundle of videos is converted into a streaming file by converting the plurality of advertisements into a streaming file, and the same protocol is designated and numbered in the display order.