KR20020004672A - Electronic Commercial Method for Mitigating Local Enmity - Google Patents

Abstract

PURPOSE: An electronic commercial transacting method for relaxing a regionalism is provided to perform a delivery smoothly without a regionalism by applying a discount rate when a user buys a commodity produced in other region in an electronic commercial transaction introducing regional special products, agricultural products/marine products, and tourist commodities. CONSTITUTION: A user connects to a homepage and joins to a membership thereof by inputting one's birthplace, a permanent address, and a place of residence(S300). A member ID is embodied(S301). The user re-connects to the homepage using the ID(S302). If the member ID is transmitted to a server, a web server system analyzes an information database of the member(S304). The web server system stores information with respect to a birthplace, a permanent address, and a place of residence of the analyzed member in a temporary storing unit(S305). The user selects a commodity for buying the commodity(S306). If the user tries an order for buying the commodity, the web server system analyzes producing district information of the commodity and compares the information with the birthplace, the permanent address, and the place of residence of the user being stored in a buffer(the temporary storing unit)(S307). If the producing district of the commodity is not identified with one out of the birthplace, the permanent address, and the place of residence of the user, a price of the commodity is displayed by applying a discount rate(S308). After the user buys the commodity(S310), the web server system adjusts a commodity buying rate of a user district(S311).

Description

Electronic Commercial Method for Mitigating Local Enmity

The present invention relates to electronic commerce, and in particular, to resolve local emotions that apply a high discount rate when a user purchases goods in another region different from his / her own on a homepage where local specialties, agricultural products, and travel information are introduced. It relates to an electronic commerce method.

In line with the situation in Korea, where inter-regional emotions are historically inherent, many websites have recently emerged to purify inter-regional emotions and promote e-commerce. For example, local news sites that announce local news, local boast sites that show regional pride, market sites that sell local produce or specialty products, and tourist sites that contain local travel information. The information introduced on these sites allows you to access news, tourism information, agricultural products, and specialties from other regions, eliminating each other's regional distinction and understanding local life and characteristics.

However, these sites may not be clearly motivated to purify local emotions, so they may be slow to activate or the purpose of purifying local emotions may be overlooked. Therefore, there is a need for certain motivations for purifying local emotions and cultural exchanges at these sites.

It is an object of the present invention to apply a discount rate only when a user purchases products in other regions in an e-commerce site where special products, agricultural and marine products, tourism products, etc. of each region are introduced, so that the logistics can be smoothly exchanged without appraisal of the region.

For the present invention, a payment system should be constructed to establish a fast and accurate local product database and to make a safe and accurate payment according to the product purchase.

1 is a network system of the present invention for providing e-commerce product information for the entire country.

2 is a diagram illustrating a configuration of a web page composed of four frames.

3 is a general flow diagram of an e-commerce method in accordance with the present invention.

4 is a graph numerically showing the ratio of total population to purchase rate for each region.

5 is a flowchart illustrating a procedure of operating a purchase rate conversion program in a web server system.

6 is a flowchart illustrating an e-commerce method for travel information goods for each region of the country.

7 is a database structure diagram.

In order to achieve the above object, the present invention comprises the steps of user registration by entering his or her place of birth, present, and current residence information; The user attempting to access the homepage of the site with his or her member ID; Analyzing the member's information database in the web server system when the member ID is transmitted to the web server system; Storing, by the web server system, information about a place of birth, a hometown, and a present residence of the analyzed member in a temporary storage location; After storing this information, when a user selects a product to purchase an item and attempts to place an order for the product, the web server system analyzes the information of the place of origin of the product and stores the user's place of birth, identity, and present in a temporary repository. Comparing with residence information; (i) If the information on the place of origin of the goods does not match any of the user's place of birth, his / her home or residence information, the web server system considers the user to purchase goods from other regions not related to the user and applies the discount rate. A small step of displaying the price of; (Ii) if the information on the place of origin of the goods coincides with any one of the user's place of birth, his or her home and current residence information, he / she determines that he / she purchases goods in the same region associated with him and displays the price of the product to which the user does not have a discount; Determining and displaying commodity price information including sub-steps; When purchasing a product different from any one of the user's place of birth, home and residence, the web server system comprising adjusting the purchase rate of the product in the user's associated region and storing the adjusted purchase rate in a database. It is done.

The network system of the present invention for providing e-commerce product information for a nationwide area is shown in FIG. As shown in FIG. 1, a user system 10 having a web browser installed therein for accessing an operator website may use a communication network, for example, a TCP / IP based Internet network or a PSTN network. Through the operator website is connected to the web server system 20 is operated. In addition, they are physically connected through a local area network (LAN) line, a wide area network (WAN), or a telephone line. In the web server system 20, a user information database 21 including basic information about a user's personal information and a purchase rate according to a user's region, and information on local specialties and agricultural products in connection with distributors nationwide. Is provided with a product information database 22, a regional information database 23 connected to newspapers in each region of the country to provide information about the region, and a travel information database 24 for providing travel information of each region in the country. do. In addition, in the web server system 20, there are various web pages representing various information according to the present invention.

As shown in FIG. 2, the web page according to the present invention is composed of four frames. Regional pride frames that provide an overview of each region, specialties, and tourist attractions, regional information frames with detailed menus and information about the region, and local news frames with local news and current events. There is a travel information frame that provides information on local famous attractions and tourism, a marketplace frame where information about local specialties and major agricultural products is provided, and sales and settlement of each of these products is performed. In addition, the menu bar at the top has a menu for creating and editing members, a site map menu showing the overall structure of the homepage, a shopping cart menu showing what products the user has currently purchased, and the amount of goods. It consists of a cyber money menu that shows the cumulative degree of mileage that accumulates a certain limit of customers.

Each frame and menu bar linked to a web page displays detailed information along with local attractions and product images.

A general flow diagram for an e-commerce method according to the present invention is shown in FIG. As shown in FIG. 3, the user first accesses the homepage and enters his or her birth place, his or her home address, and registers as a member (S300). Thereafter, a member ID is given at the same time as the member registration (S301) and attempts to reconnect to the homepage of the site with its member ID (S302). Then, it is determined whether or not the member (S303), if not a member, go to the member registration window and invite the user to join. When the member ID is transmitted to the server, the web server system 20 starts to analyze the member's information database 21 (S304). The web server system 20 stores the information on the place of birth, the present location, and the current residence for the analyzed member in a temporary storage (S305). After storing the information, the user selects the product to purchase the product (S306) and attempts to place an order for the product, the web server system 20 analyzes the production site information of the product and stores it in a temporary storage, that is, a buffer. Compared with the birth, present and current residential information of the user (S307). If the location of the product information and the user's place of birth, home and current residence information does not match any one of the region, the web server system 20 determines that the user purchases goods in other regions and applies the discount rate to the price of the product Display (S308). On the other hand, if the product's place of origin information and the user's place of birth, home and residence information match with one of the regions, it is determined that the user purchases goods in the same region as the user's place of birth, his or her home and residence. The product price to which the discount rate is not applied is displayed (S309).

After the user purchases the product (S310), the web server system 20 adjusts the product purchase rate of the user region (S311). If a user purchases a product that matches his / her identity, there is no change in the user's purchase rate.

Finding the purchase rate of goods in other regions per population is to hold the event in the region where the most purchases are made in other regions.

4 is a graph showing a numerical calculation of the ratio of the total population vs. purchase rate for each region. This figure shows the ranking of the overall purchase rate and is configured to update automatically whenever a user purchases a product. The graph shows the user's purchase rate by region and induces the competition rate between regions.

In addition, various events can be carried out by the purchase rate of goods in other regions. For example, an event may be given to a buyer in a region where the purchase rate of goods in another region is highest for a certain period of time to give a prize. This can induce competition among regions and activate the purchase rate to alleviate regional sentiment.

5 is a flowchart illustrating a procedure of operating a purchase rate conversion program in the web server system 20. As shown in FIG. 5, the user accesses the web server system 20 (S400), analyzes the member information (S401), and stores information on the birth of the member, his or her current residence in the temporary storage (S402). . Then, the purchase rate conversion program of the web server system 20 is operated to compare the production location information of the local product with the birth place, the original location, and the current residence information of the user (S403). If the two pieces of information do not coincide with each other, a predetermined discount rate is applied (S405) to purchase a product (S406), and the web server system 200 increases the number of buyers of the local information database 23 by one (S407). The user purchase goods information is increased by 1 by connecting to the database 21 (S408). Then, the purchase rate is calculated by adding up the number of buyers and the number of visitors in the local information database 23 and calculating the purchase rate (S409). Upon completion, the area information database 23 is updated with the calculated value (S410).

6 is a flowchart illustrating an e-commerce method for travel information goods for each region of the country. As shown in FIG. 6, the user first accesses the homepage and enters his or her birth place, his or her home address, and registers as a member (S600). Then, a member ID is given at the same time as the member registration (S601) and attempts to reconnect to the homepage of the site with his own member ID (S602). Then, it is determined whether or not the member (S603), if not a member, go to the member registration window and invite the user to join. When the member ID is transmitted to the server, the web server system starts to analyze the member's information database 21 (S604). The web server system stores the information on the place of birth, the hometown, and the current residence of the analyzed member in a temporary storage (S605). After storing the information, the user selects a travel product for travel (S606) and attempts to make a reservation and contract for the product. The web server system 20 analyzes the information of the travel product and stores the information in the temporary storage, that is, a buffer. Compared with the stored user's place of birth, present and current residence information (S607). If the travel destination information of this product does not match any one of the user's place of birth, home and residence information, the web server system 20 determines that the user has selected a travel destination in another region, and applies the discount rate to adjust the price of the product. Display (S608). On the other hand, if the information of the travel destination product and the user's place of birth, home and residence information match with any one of the region of the user's place of birth, home and residence, it is determined to select a travel destination product in the same region as the user The product price to which the discount rate is not applied is displayed (S609).

In this way, after the user purchases the product (S610), the web server system 20 adjusts the user's selection rate of the other region's travel destination (S611). If you select a destination product that matches your home, home and home, there will be no change in your product selection rate.

The purpose of determining the destination product selection rate in other regions by population ratio is to hold the event for local users who have selected the most destinations in other regions.

In the present specification, the goods include not only goods but also destination goods.

A structural diagram of a database according to the invention is shown in FIG. As shown in FIG. 7, the database table is composed of four types: a member information table 21, a product information table 22, a region information table 23, and a travel information table 24.

The member information database table 21 includes a NAME column containing the user's name information, an ID column required when the user accesses the homepage according to the present invention, a PASS column storing a password necessary for security of the user information, and a user's current residence. There is a NOW_ADDRESS column that represents an address, a BIRTH column that stores information about the date of birth of the user, and a BIRTH_AREA that stores information about the user's identity. The BIRTH_AREA column information applies a discount rate to the product when the user purchases a product in the e-commerce site according to the present invention, if the user purchases a product in another region compared to the user's original identity and contributes to mitigating the regional emotion. It is necessary for that. However, if the product is purchased only in the same region as the user's home, the product cannot be subject to the discount rate.

The product information database table 22 stores information about a product. The product information database table 22 includes a P_ID column indicating a product's regional information, a P_PRICE column indicating a product price, a P_SALE column indicating a discount rate of the product, a P_TRANS column indicating information on a route to which the user purchased a product, In order to know the stock of goods, there is a P_NUMBER column which displays the quantity of goods and decreases by -1 every time a user buys the goods, and P_IMAGE which stores the image of the goods.

The area information database table 23 stores each piece of information about the area. The area information database table 23 includes an A_ID column for storing a region-specific ID, an A_BUYER column for storing the number of regional buyers who purchased the product, an A_CONN column for representing the number of users in the region, A_BUY for storing the total population of the region, and each region. There is an A_INFO column that stores local news information and a P_PRIDE column that stores local bragging points.

The travel information database table 24 stores travel information of each region. The travel information database table 24 stores a T_INFO column for storing travel information of a region, a T_MEMBER column for storing information of a user who has made a travel contract, a T_AREA column indicating which region the travel agency belongs to, and a travel schedule of users. There is a T_SC column.

In addition to these database tables, many database tables can be created. The discount rate for the purchased product can be applied only when the ID of the member information database table 21, the P_ID of the product information database table 22, and the A_ID of the local information database table 23 match.

Homepages to address existing local feelings tended to be merely for promotional purposes. However, on the homepage according to the present invention, active physical exchanges and human exchanges are performed between the regions of the country through electronic commerce, thereby increasing the understanding of different regions, which can greatly contribute to mitigating the regional feelings.

Claims (3)

Registering a user by inputting his / her birth place, his / her home address, and current residence information; The user attempting to access the homepage of the site with his or her member ID; Analyzing the member's information database in the web server system when the member ID is transmitted to the web server system; Storing, in a web server system, information on a place of birth, a hometown, and a current residence of the analyzed member in a temporary storage place; After storing this information, when a user selects a product to purchase an item and attempts to place an order for the product, the web server system analyzes the information of the place of origin of the product and stores the user's place of birth, identity, and present in a temporary repository. Comparing with residence information; (i) If the information on the place of origin of the goods does not match any of the user's place of birth, his / her home or residence information, the web server system considers the user to purchase goods from other regions not related to the user and applies the discount rate. A small step of displaying the price of; (Ii) if the information on the place of origin of the goods coincides with any of the user's place of birth, his or her home and residence information, he / she shall determine to purchase the goods in the same region as any of the user's place of birth, his or her home or residence; Determining and displaying commodity price information including a sub-step of displaying commodity price to which a discount rate is not applied; When purchasing a product different from any one of the user's place of birth, home and residence, the web server system includes adjusting the product purchase rate of the user's region and storing the adjusted purchase rate in a database. E-commerce method for purifying. The method of claim 1, wherein the product includes a product and a travel product, and the user inputs his or her birth place, his or her home address, and registers for membership; The user attempting to access the homepage of the site with his or her member ID; Analyzing the member's information database in the web server system when the member ID is transmitted to the web server system; Storing, in a web server system, information on a place of birth, a hometown, and a current residence of the analyzed member in a temporary storage place; After storing this information, when a user selects a destination product and attempts to place an order for the product, the web server system analyzes the location information of the product and compares it with the user's place of birth, home and residence information stored in a temporary repository. Doing; (i) If the information on the place of origin of the goods does not match any of the user's place of birth, his / her home or residence information, the web server system determines that the user selects a destination product in another area and displays the price of the destination product by applying a discount rate. Small steps to do; (Ii) if the information on the destination product matches any of the user's place of birth, his / her home and residence information, he / she shall determine that he / she selects a destination product in the same region as any one of his / her origin, home or residence; Determining and displaying commodity price information including a small step of displaying a destination commodity price to which a discount rate has not been applied; When purchasing a product different from any one of the user's place of birth, home and residence, the web server system includes adjusting the user's destination product selection rate and storing the adjusted selection rate in a database. E-commerce method for purifying. The method of claim 1 or 2, further comprising the step of conducting various events based on the purchase rate between each region.