KR20020004026A - Information service business model using product method of geographic information united multimedia and advertisement, embodiment method and system thereof - Google Patents

Abstract

PURPOSE: An information service business model applying a technique capable of manufacturing geographical information contents in combination with a multimedia and an advertisement, a technological materialization method and system are provided to increase the effectiveness of an advertisement by applying an electronic map, and by providing geographical information and the advertisement. CONSTITUTION: An electronic map manufacturing company collects businesses or affiliated companies which will pay the prices for advertisements and receives advertising fees(S201). The manufacturing company searches and displays locations of advertisements of the businesses or the affiliated companies to be displayed. After that, the manufacturing company manufactures geographical information including the advertisements(S202). The manufacturing company provides the geographical information on the advertisements to users(S203). In case that the users use the geographical information, the users are continuously exposed to the advertisements(S204).

Description

Information service business model using product method of geographic information united multimedia and advertisement, embodiment method and system approximately}

The present invention relates to a method of advertising on the Internet. In particular, when it is not essential to display a facility on an electronic map, the present invention uses a geographic information that can expect an advertising effect to an electronic map user by displaying a facility by receiving an advertising fee. It relates to an advertising method.

At present, the Internet is not limited to a specific field but is widely used, and as part of real life, the number of Internet users using the Internet is rapidly increasing. Accordingly, the number of service providers that provide specific services to Internet users is increasing rapidly, and the demand for advertising on the Internet is increasing rapidly.

Advertisement over the Internet has the advantage of lower cost of advertising than other media and the ability to provide real-time advertisements to millions of Internet users around the world, which is a potential consumer. In addition, these advertisements exposed to the Internet are not only limited in time, but also have the characteristics that the execution of the advertisements and the actual time taken by the customers to purchase the products can be significantly shortened compared to other media.

Based on this, conventionally, advertising techniques are generally used for advertisements using banners and advertisement methods using mail. For banner advertisements, the effect of advertisement is calculated only when Internet users click on them with interest. As long as the Internet users who visited the site have high response, the advertisement effect can be expected, but unfortunately, the response is not very high due to the hassle of clicking.

In addition, it is difficult to expect a satisfactory effect as much as the advertiser's expectation in the recognition of the product or the image advertisement of the companies, as most of the Internet users see the prizes rather than the interest in the products.

In addition, the mail advertisement had a problem that if the mail is sent from a place that has nothing to do with the customer, the mail may be adversely affected by the advertisement sender, unlike the intention of the advertiser.

In addition, advertisements through the Internet to date have emphasized the effectiveness of advertisements based on physical numbers such as the number of hits, clicks, and visitors of sites. However, there is a problem that there is no way for the advertiser to confirm what the motivation was at the time of the consumer's selection of the internet advertisement by the numerical information alone. In other words, advertisers can understand the contents they want through timely communication and provide timely information to customers as much as their advertisements are known to netizens through more exposure. To form. In other words, it is more important to see why the ad was shown and to whom it was seen than how much the ad was shown.

However, it is difficult to expect such an advertising effect with the current Internet advertising method.

On the other hand, an electronic map is a map that collects and processes ground data related to roads and facilities, and constructs the information through digital conversion. An electronic map is a software that converts a paper map created through surveying into a digital method. How to implement, how to use GPS receiver, and how to use satellite image.

Electronic maps are used for a wide range of purposes, including geographic information system (GIS) data construction that meets user needs, in addition to basic information such as specific terrain, feature location and attribute information, and shortest distance road information. Electronic maps are being adopted as an essential system building and operation tool in portal sites. In addition, various types of electronic maps are provided to the general public, and more and more users will use them.

FIG. 1 is a state diagram of an electronic map service, and the electronic map can be used when using the portable terminal 100 or when accessing the Internet site 110 or by using a computer 130 or 140 such as a PC or a notebook. Was done.

However, the production of the electronic map as described above takes a huge production cost and time, and this production cost is a problem that the obstacle to the popularization of the electronic map is approaching the burden on the general public.

Nevertheless, no attempt has yet been made to create new revenue models using electronic maps.

In addition, despite the fact that electronic maps are provided through information and communication media such as the Internet, there is a problem that a method of providing an advertisement in an electronic map like other contents on the Internet has not been developed. It would be nice if you could provide it.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and an object thereof is to provide an advertising method using geographic information that can increase advertising effects by providing an advertisement as well as general geographic information using an electronic map.

1 is a state diagram of an electronic map service.

2 is a conceptual diagram of an advertisement method using geographic information according to an embodiment of the present invention.

FIG. 3 is a diagram illustrating how a production company that manufactures a map from an advertisement or affiliated company's method increases sales.

4 and 5 are diagrams showing interactively those taken by the present invention by an advertisement or affiliate, an electronic map maker, a public or a member due to the present invention.

6 is a flowchart of an advertisement method using geographic information according to an embodiment of the present invention.

7A to 7H illustrate an embodiment of a geographic information production process including the advertisement of FIG. 6.

8A through 8D are diagrams illustrating another embodiment of a geographic information production process including the advertisement of FIG. 6.

9A to 9E are diagrams illustrating still another embodiment of a process for producing geographic information including the advertisement of FIG. 6.

* Description of the symbols for the main parts of the drawings *

100: mobile terminal 110: Internet site

120: vehicle equipped with a vehicle navigation device

130, 140: Computer

The present invention for achieving the above object, the map production company attracts an advertisement and receives an advertisement fee; A second step of searching for a location for displaying the advertisement requested by the advertiser and displaying the advertisement at the searched position to produce geographic information displaying the advertisement of the advertiser; And a third step of providing the user with the geographic information in which the advertisement of the advertiser is displayed so as to continuously expose the advertisement through the advertisement when using the geographic information.

The present invention should be configured by the following profit model.

1. The map maker receives certain advertising and registration fees from advertisers who want advertisements or affiliates.

2. We carry out the work corresponding to the advertising fee and the registration fee.

1) Enter a variety of advertisements and information along with the location of advertisements or affiliates by allocating certain areas within the map data.

2) Enter discounts and special offers for the general public or members.

3) Provide directions for private car use and public transportation so that you can visit advertisements and affiliated companies anywhere.

4) Encourage the general public or members to use the company that advertised or affiliated with.

5) Build a variety of geographic information such as free use of map data by securing many users or members.

3. Users who use maps will use affiliates and advertisers who are encouraged to select selectively.

4. Therefore, the increase in usage can increase the sales of affiliates and advertising companies, and also has the effect of advertising to the whole country.

Hereinafter, a preferred embodiment according to the present invention will be described in detail with reference to FIG. 2.

2 is a conceptual diagram of an advertisement method using geographic information according to an embodiment of the present invention.

Referring to the drawing, the electronic map producer recruits companies or affiliated companies to pay the advertisement fee and receives the advertisement fee (step S201).

Next, the map maker searches and displays the companies or affiliates who paid the advertisement fees on the electronic map and provides them to the portable terminal holder, the Internet site visitor, or the vehicle navigation apparatus user PC or the notebook user (step S202).

On the other hand, the general public is provided with a variety of free services, useful map services, various partner information, affiliate location guidance, affiliate discounts, application of accumulated points, etc. by joining members (step S203). Then, the affiliated company can be used at low cost (step S204).

FIG. 3 is a diagram illustrating how a production company that produces a map from an advertisement or affiliated company increases sales.

When an advertisement or an affiliate provides a certain registration fee to a map maker, the manufacturer will produce an electronic map loaded with the advertisement or an advertisement that meets the requirements of the affiliate, which will be included in the electronic map.

In addition, mapmakers will try to differentiate themselves to visit the company.

The differentiation can serve as a methodology for attracting members, and the public can register as a member and receive better quality geographic information and guidance services. You will also be able to enjoy cheaper travel, tourism and leisure with advertising or affiliates.

4 and 5 are diagrams illustrating interactively those taken by the present invention by an advertisement or affiliate, an electronic map maker, a public or a member due to the present invention.

When an advertiser pays advertising and affiliate advertising charges, the e-cartography maker can encourage the membership and provide the e-map with affiliate or advertisement by providing a free e-map service. As members can use discounts and preferential services when using affiliates, the general public can conveniently use the affiliates at low cost.

In addition, the general public can use the electronic map free of charge, and various geographic information contents can be used free of charge. Accordingly, the electronic map maker induces the use of the exclusive affiliate affiliates and the advertisers of the advertiser guided differentiated regions in the electronic map. Have members apply membership discounts and special offers to the public.

6 is a flowchart of an advertisement method using geographic information according to an embodiment of the present invention.

First, the map maker receives advertisements by attracting advertisements, and receives advertisement fees by securing affiliates and the like (step S601).

Thereafter, a position to display the advertisement of the advertiser is searched (step S602), and the advertisement is displayed on the searched position to produce an electronic map displaying the advertisement of the advertiser who has received the advertisement fee (step S603).

Next, the user is provided with an electronic map on which the advertisement of the advertiser is displayed so as to be continuously exposed to the advertisement (step S604).

7A to 7H illustrate an embodiment of a geographic information production process including the advertisement of FIG. 6.

As shown in the figure, advertisement information provided from an advertiser (for example, an advertiser for "Carlsberg") ("Carlsberg" advertisement phrase shown in FIG. 7B) is determined by coordinates on the electronic map where the advertisement information is displayed. In the state is stored in the database (S702). At this time, the described advertising method is suitable for a suburban area where there is relatively no data to be displayed as map data.

Once the advertisement information is stored and the level and search position of the electronic map are selected by the user (S704), it is determined whether there is an advertisement to be displayed at the current level (S706).

As a result of the determination, when there is an advertisement to be displayed at the current level, the advertisement is output in consideration of the display method of the advertisement at the designated coordinates (S708). The display method of the advertisement may be a text, voice, video, animation, or the like as described above. In FIG. 7B to FIG. 7E, advertisements displayed as texts (Carlsberg) are represented, but when displayed on an electronic map, voices may be provided together with texts.

That is, as described above (step S708), the size of the advertisement for each scale will be displayed according to the ratio of the scale. 7B to 7E illustrate the sizes of the advertisements according to the scales. In addition, as shown in FIG. 7E (if the scale is 100,000), due to the limitation of the scale, the display of the advertisement at the higher level is only an excessive representation, so it is reasonable not to advertise if the ratio exceeds a certain scale. to be. To this end, the present invention has a level determination process (S706). This is considered in order not to inconvenience the user who uses the map data due to excessive advertisement expression.

7F to 7H show that the user moves the screen from the south to the north along the Gyeongin Expressway, and the "2002 World Cup advertisement text" on the electronic map also moves down with the screen. That is, it shows that the advertisement according to the invention is displayed at the specified coordinates.

8A to 8D are diagrams illustrating another embodiment of a geographic information production process including the advertisement of FIG. 6.

As shown in the figure, advertisement information provided by an advertiser (for example, an information provider for the "Patent Office") (ad text shown in FIG. 8B) (in this case, advertisement refers to various information as well as the concept of a general advertisement. Used in a comprehensive sense) is stored in a database in a state where coordinates on the electronic map on which the advertisement information is to be displayed are determined (S802). In this case, the advertisement method described with reference to FIG. 8 may be applied to a region where there is a lot of data to be displayed as map data.

Once the advertisement information is stored, the level and search location of the electronic map are selected by the user (S804).

At the selected level and search location, the user selects the data on the electronic map to be searched (that is, a building and a place name displayed on the electronic map, and FIG. 8B shows that the JPO is selected) (S806). In operation S807, it is determined whether the selected data is data capable of providing an advertisement.

If it is determined that the data is not capable of providing an advertisement, it is determined whether the selected data is data capable of providing an advertisement at another level (S808). At this time, if the data that can provide an advertisement at another level, the message "Please select a different level" is output (specifically, it may be instructed to move to any level) (S810) If the data that can not provide advertising The message "There is no advertising data" is output (S812).

If the determination result is data that can provide an advertisement, the advertisement is output in consideration of the selected level and advertisement display method. The advertisement may be output by voice, video, text, or animation. 8B illustrates a method of providing an advertisement by voice to the JPO. On the other hand, the above described a method of providing an advertisement in the case of clicking on the facilities displayed at a certain location (mainly in the case of a click to enlarge in order to see a certain area in more detail). However, unlike the facilities necessary for producing the electronic map, it is possible to display the facilities for paying the advertisement fee on a map of a certain accumulation rate, which is described with reference to FIGS. 8C to 8E.

First, in the example of FIG. 8C, if the advertisement fee payer is Chucksan Hot Spring, it is determined whether the display of Chucksan Hot Spring is possible by searching the area where Chucksan Hot Spring is located.

If it is possible to display the Chucksan Hot Spring, the Chucksan Hot Spring is displayed on the map as shown in FIG. 8D. By doing so, the electronic map user who searches the Jubongsan area will be aware that Chucksan Hot Spring exists, and thus the advertising effect is expected.

Next, as shown in FIG. 8E, the e-map searcher wants to know more about Chucksan Onsen or clicks, or when the cursor passes, 1) visit in advance, 2) special discount coupon, 3 4) Move to the homepage of Chucksan Hot Spring, and 4) Display other available services such as other services so that the electronic map searcher can select them.

If you click on the Visit in advance feature, you will be asked to enter your current location, then enter your current location, and you will be guided through the various ways to get to Chuksan Onsen. The discount coupons can be printed and used, and the homepage can be moved to the homepage of the advertisement fee payer by clicking on the homepage.

As such, companies registered on the electronic map through advertisements or affiliates can advertise to an unspecified number of people who have not already visited the area, and can also benefit from potential use. In addition, if a large number of companies in the same industry are distributed in the region, the company already secured customers who have been selected due to differentiation. As a result, sales will increase.

9A to 9E are diagrams illustrating still another embodiment of a process for producing geographic information including the advertisement of FIG. 6.

First, the advertisement is received and stored by the organizer who wants the advertisement (S1002). In this case, the term "advertisement" is used in a comprehensive sense including not only the concept of general advertisement but also various kinds of geographic information.

Next, the position of the user is grasped (S1004) and it is checked whether the information and the advertisement are included in a certain arbitrary range (S1006). Any range here should take into account the opinion of the organizer who desires geographic information and advertising, and the range should be within a few km up, down, left and right from the location provided (a few km radius). In addition, it will be possible to provide a variety of forms that are represented and displayed.

In the case of data already displayed through the output unit, geographic information and advertisement may be performed through voice or text, and in case of undisplayed data, geographic information and advertisement may be performed by various methods such as location display and voice or text. Could be. Different representation techniques will be determined by the organizer of the geographic information and advertising.

If the user's location is included in the preset range, the level of the currently displayed map data is checked (S1008). If the current level of map data is 6 or more, 1 cm displayed on the output actually corresponds to 4 km, so accurate geographic information and advertisements will not be possible. Therefore, in order to provide users with at least geographic information and advertisements, they should be used only at lower levels including level 5.

The number and number of advertisements provided within the corresponding range are retrieved (S1010).

If it is determined that there are a plurality of advertisements (S1012), it is determined whether the number of advertisements stored in the queue matches the number of the retrieved advertisements (S1014). If it does not match, the corresponding advertisement is output and the advertisement number is stored in the queue (S1016).

If there are a plurality of advertisements (S1012), the advertisement number of the corresponding advertisement is extracted in the right direction among the advertisements provided within the corresponding range (S1018). In addition, the advertisement number may be extracted by ordering the advertisements in another way.

Numbering of advertisements stored in the queue determines whether the numbers of the extracted advertisements match (S1020). If they do not match, the corresponding advertisement is output, and the advertisement number is stored in the queue (S1022). S1018 to S1022 are repeated (S1024).

That is, if geographic information and advertisement are included in any one range in the form as shown in FIG. 10B (S1014, 1016), geographic information and advertisement may be easily performed. However, when respective ranges overlap (S1018 to S1024) as shown in FIG. 9C, or when several times must pass through the same place as shown in FIG. 9D (S1014 and S1016), sufficient consideration should be accompanied.

That is, when several advertisement ranges are overlapped, geographic information and advertisements are sequentially expressed in the right direction (S1018 to S1024).

Next, when passing again through a point that has recently passed through, it does not express the case of data that has already been represented by searching for the latest geographic information and advertisement.

In other words, by using Queue's algorithm, a temporary storage of a certain size is prepared to store geographic information and data that have been recently advertised. When all data in a temporary storage space of a certain size is filled, the oldest data is discarded and all the data is moved to prepare a space for the most recent data (usually, it stores about 10 recent data. ). That is, in the process of outputting the advertisement and storing the advertisement number in the queue (S1016, S1022), the space of the queue is searched before storing the advertisement number, and if there is no space, the oldest data is discarded and the new advertisement number is stored. Will be. In this case, the form of the advertisement expressed in the above process may be voice, video, text, animation, and the like.

In the above, the first method of the two methods provided by the present invention has been described in detail. Hereinafter, the first method and the second method will be briefly described with reference to FIG. 9E.

That is, the arrow 550 in FIG. 9E indicates the location of the user and outputs an electronic map as shown in FIG. 9E according to the location information.

To this end, first, the advertisement information and the position where the advertisement information is to be output from the advertiser are stored and stored (S1002).

The feature 560 in the dotted circle 570 is the office of the provider or the location where the advertisement is desired, and the user (the user's location is the position of the arrow) is placed on the feature of the feature 560. If within a certain range, that is, into the circle 570 indicated by a dotted line (S1004, S1006), the advertisement provided by the advertisement provider is displayed on the electronic map (S1008 to S1024). At this time, the range of the circle 570 indicated by the dotted line may be determined by the service provider or the advertisement provider, for example, 2km from the terrain 560 in all directions.

In addition, the form of the provided advertisement may be provided as text, graphics, and video where the feature 560 is located as described above, and may also be provided by voice.

The second method is described as follows. That is, the arrow 550 in FIG. 9E corresponds to a mouse in the terminal. That is, the electronic map shown in FIG. 9E is output according to the location information of the mouse.

To this end, first, the advertisement information and the position where the advertisement information is to be output from the advertiser are stored and stored (S1002).

The feature 560 in the dotted circle 570 becomes the office of the provider or the location where the advertisement is desired, and the mouse 550 is within a certain range of the feature 560, i. If the user enters the displayed circle 570 (S1004, S1006), the advertisement provided by the advertisement provider is displayed on the electronic map (S1008 to S1024). At this time, the range of the circle 570 indicated by the dotted line may be determined by the service provider or the advertisement provider, for example, 2km from the terrain 560 in all directions.

In addition, the form of the provided advertisement may be provided as text, graphics, and video where the feature 560 is located as described above, and may also be provided by voice.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains, and the above-described embodiments and accompanying It is not limited to the drawing.

The present invention as described above, advertisers succeed in differentiating the region by advertising in the electronic map, can achieve customer satisfaction through a variety of information and offers and special offers and discounts, customers through location guidance and traffic guidance for customers It is effective in realizing sales by inducing active marketing.

In addition, the present invention can reduce the production cost of the map data due to the revenue of the advertising fee to the map maker, and thus can implement a high-quality map data service, and also can realize a cheap map data service and free map service, It is effective in eliminating the burden and realizing the popularization of guidance services.

In addition, the present invention, the general public can be provided with a variety of geographic information and map services, it is possible to realize a low-cost travel, leisure, tourism, and the use of high-quality geographic information and map services.

Claims (8)

The cartographic company is the first step in attracting advertisements and receiving an advertisement fee; A second step of searching for a location to display the advertisement requested by the advertiser and displaying the advertisement at the searched position to produce geographic information on which the advertisement of the advertiser is displayed; And And a third step of providing the user with the geographic information in which the advertisement of the advertiser is displayed to continuously expose the advertisement through the advertisement when using the geographic information. The method of claim 1, The second step, A fourth step of storing advertisement information; A fifth step of checking if there is an advertisement to be displayed at the selected level and search position when the level and the search position of the electronic map are selected by the user; And And a sixth step of displaying the advertisement in consideration of the selected level and advertisement display method when there are advertisements to be displayed as a result of the survey. The method of claim 2, And the advertisement information of the fourth step is fixed to a specific part of the electronic map so that the output position changes according to the movement of the electronic map. The method of claim 1, The second step, A fourth step of storing advertisement information; A fifth step of, if there is data on the electronic map selected by the user at the level and search position of the electronic map selected by the user, determining whether the data is data that can provide an advertisement; A sixth step of outputting a corresponding message when the determination result indicates that the data cannot be provided; And And the seventh step of displaying the advertisement in consideration of the selected level and the advertisement displaying method, when the determination result is data capable of providing the advertisement. The method of claim 1, The second step, A fourth step of searching for a location to display the company's facilities and trade names; And And a fifth step of displaying the facilities and the trade name in the searched position to produce the geographic information showing the advertiser's facilities and the trade name. The method according to claim 1 or 5, A sixth step of identifying a cursor of the user using the provided geographical information; A seventh step of determining whether the cursor is located in the facility; An eighth step of repeating from the fourth step if the cursor is not located in the facility as a result of the determination of the seventh step, and providing attribute information if the cursor is located in the facility; And And a ninth step of providing the selected service when the user selects the attribute information to be used from the attribute information provided by the user. The method of claim 1, The second step, A fourth step of storing advertisement information; A fifth step of identifying a location of a user who is moving; And And a sixth step of outputting the advertisement information when the location of the user is within a predetermined range set for providing the advertisement information. The method of claim 1, The second step, A fourth step of storing advertisement information; A fifth step of identifying the position of the mouse moving in the electronic map; And And a sixth step of outputting the advertisement information when the position of the mouse is within a predetermined range set for providing the advertisement information.