KR20020000001A - System and method for advertizing through the internet - Google Patents

Abstract

PURPOSE: An advertising method using the Internet is provided to cause a sponsor to estimate the effect of an advertisement by introducing the concept of auction to the Internet advertisement as well as to cause to Internet users to select and view only necessary advertisements. CONSTITUTION: If the advertiser accessed, the advertisement providing conditions of the sponsor are inputted to be notified. Next, the accept conditions of the Internet users corresponding to the advertisement providing conditions are inputted from the Internet users which desire to acquire the advertisement. Then, ones of the acceptance conditions satisfying the advertisement providing conditions of the sponsor and the data of Internet users which input corresponding accept conditions are provided to the sponsor. Finally, if the sponsor agrees to the accept conditions, the advertisement is transferred to the corresponding Internet users and then the users are rewarded in accordance with the accept conditions.

Description

Advertising method using the internet {System and method for advertizing through the internet}

As the number of Internet users is increasing rapidly, various economic activities through the Internet are being activated. The most active of these is e-commerce over the Internet, and the other is advertising over the Internet.

As of 1999, the number of Internet users is estimated at around 200 million worldwide, especially in Korea. Under these backgrounds, the Internet advertising market is growing rapidly at a faster time than the existing media such as newspapers and TVs, and its form is diversifying. Internet advertisements can be broadly divided into banner advertisements, affiliate advertisements between sites, pop-up advertisements appearing on site access, and advertisements using e-mail.

Banner advertisements are displayed in the form of boxes between text information when accessing the site, and affiliated advertisements are a way of providing a link to other sites to their sites. Pop-up ads will open a pop-up browser that shows the content of the ad on a new connection to the site. Since these advertisements are displayed to everyone regardless of the user's interest, most of them are not viewed carefully, and excessive pop-up advertisements may cause a negative effect on the user.

The e-mail method is a mandatory method of periodically sending mail containing advertisement contents to an Internet user's mail account, which may be more efficient than other advertisement methods in that the user has to open an advertisement e-mail to check the contents. However, the e-mail method can also cause adverse effects on advertisements by unilaterally conveying unwanted information to the user. Also, as the recent e-mail virus has risen, unidentified spam mails can be deleted without opening them. In terms of the number of users, it is difficult to expect a big advertising effect.

Existing advertising methods, such as banner advertisements, pop-up advertisements, and e-mail advertisements, through the Internet use a method of forcing everyone to view advertisements regardless of the interests of individual Internet users. Therefore, a case of adverse effect occurs. Therefore, in the case of advertising by the conventional advertising method as described above, it is difficult for the advertiser to expect the advertising effect proportional to the advertising cost, which is pointed out as a very big problem.

Therefore, there is a need for a new Internet advertising technique that can solve the problems of the conventional advertisements so that consumers can select and view the advertisements they need, thereby increasing the effectiveness of the advertisements without objection.

The present invention has been proposed in order to overcome the problems of the conventional Internet advertising method, by introducing the concept of auction in the Internet advertising, advertisers can realistically predict the advertising effect, Internet users can select only the necessary advertising to see It aims to provide a new consumer-oriented internet advertising technique.

1 is a conceptual diagram illustrating a method of trading advertisements using the Internet.

Figure 2 is a schematic diagram showing the relationship between each component of the apparatus for performing the Internet advertising method according to the present invention.

3 is a flowchart of an ad minus auction as an internet advertisement method according to the present invention.

In order to achieve the above object, the present invention, (a) waiting for the advertiser to use the Internet to advertise or the Internet user wants to obtain the advertiser's advertising; (B) receiving and posting an advertisement providing condition of the advertiser when the advertiser is connected; (C) receiving an acceptance condition corresponding to the offer condition from an internet user who wants to obtain the posted advertisement; (d) input an acceptance condition satisfying the offer condition of the advertiser among the acceptance conditions and a corresponding acceptance condition; Providing data of an internet user to the advertiser; (E) If the advertiser accepts the acceptance condition, the advertisement method is provided by delivering the advertisement to the Internet user and compensating according to the acceptance condition.

The ad minus auction proposed by the present invention introduces the concept of auction, which is free price competition, into an advertisement method using the Internet, and can be defined as follows. That is, the advertiser provides the advertisement product, and the successful internet user is provided with the advertisement product, and the cyber user is paid in return for viewing the advertisement product. At this time, the amount of cyber money paid to the successful Internet user is determined by auction method. That is, the bidders are determined in the order of bidders who presented the lowest price among the Internet users who bid in the auction of the corresponding advertisement product during the auction period, and the total number of successful bidders is the amount of cyber money paid to each successful bidder. Determined at a level consistent with the amount.

Through this process, the advertiser can surely deliver the advertisement contents to the actual consumer (ad auction bidder), and spend the advertising cost according to the number of advertisement delivery, thereby setting a reasonable advertisement cost. In particular, the method of purchasing advertisements through competitive bidding may show the popularity of the advertisements to other consumers, and thus, additional advertising effects can be expected.

Web server operating the method of the present invention should be operated in the membership system due to the nature of the use of cyber money, in the case of the membership system is designed to continuously supply the advertising information according to the propensity to members by database It is desirable to be

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram for explaining an advertising method using the Internet of the present invention. As shown in FIG. 1, each advertiser and consumer exchange advertisements in an auction format through a negative auction method using cyber money on the Internet. At this time, the advertiser pays the cyber money corresponding to the successful bid price of the advertisement in return for the advertisement of the consumer.

Figure 2 is a simplified block diagram showing an example of the interrelationship between each component of the apparatus for performing an advertisement in accordance with the advertising method of the present invention. Advertisers 1 and members (Internet users 2) exchange advertisements and cyber money through the Internet network 3, which exchanges information through a dedicated web server 7 Is performed. In other words, the price of the advertisement is determined by the auction method, and the advertiser sends the cyber money corresponding to the price of the successful advertisement and the contents of the advertisement to the Internet user.

In the present invention, the web server 7 may be provided with various peripheral devices such as a firewall, a controller, an application program, and a storage device for storing a DB as necessary, and separately separates the mail server 6 for notification of whether or not to close the transaction. You can put it. In particular, systematically store the information related to the progress of the advertisement, such as the type of advertisement sold between the advertiser and the Internet user, the advertiser's provision condition, and the acceptance condition of the Internet user, and the taste of advertisement purchase of each member obtained by analyzing the system. It is desirable to install the auction contents DB (6) and an application program that allows new advertisement product information to be automatically mailed to members.

3 is a flowchart of an ad minus auction according to the present invention. The advertiser accesses an auction dedicated web server 7 using the Internet (101) and exchanges cyber money that can be used for trading through membership (103). In this case, the cyber money used may have the same currency value as the real currency value or may have its own exchange rate, and the advertiser may convert the amount according to the advertising plan into the cyber money. Since the cyber money can be exchanged back into the real currency, it is possible to change the advertising plan at any time if the advertiser is determined to be less effective. The advertiser posts a brief introduction of his advertisement on the auction bulletin board of the auction auction server (104). In this case, the advertiser may select two methods, name price bidding and price competitive bidding (105). In the case of price bidding, the advertiser sets the price of the advertisement product and presents it (107). Is a method that can be used. In this case, instead of determining the auction period and the quantity of the advertisement product, a member who wants to purchase the advertisement product simply delivers the advertisement contents and the cyber money (111).

In the competitive bidding method, the advertiser inputs the highest price, the lowest price, the quantity, and the auction period of the advertisement product (106), and members who want to view the advertisement freely bid within a predetermined period to present the price of the advertisement product (108). . At this time, unlike the general auction method, bidding of the same amount is possible, and when the auction deadline is closed, the winners are determined in the order of the members who presented the lower price among the bidding members according to the quantity of the advertisement product presented by the advertiser (110). ). In this case, the bidders who offered the same price select bidders in the order of bidding. Such a method has an advantage in that, when used in the case of an advertisement providing a secondary product such as an event advertisement or an electronic coupon, the attention of members can be focused on the corresponding advertisement product. The auction result is notified to the advertiser by e-mail through the mail server 4 (112), the advertiser inputs the advertisement contents into the advertisement contents DB 8 and deposits the cyber money (113). In this way, the advertisement product input into the advertisement contents DB 8 is delivered to the successful bidder through e-mail or the like.

The successful bidder who receives the advertisement contents inputs the password or survey result presented in the advertisement contents to the web server so that the advertiser can confirm the receipt of the advertisement (115) .If this is confirmed, the successful bidder is placed in the cyber money account of the successful bidder. Money is deposited (116).

Through this process, advertisers can deliver their advertisements to consumers at a reasonable price and receive feedback accordingly. In the case of consumers, they can receive and select only the advertisements they need by receiving a certain reward (cyber money). .

As described above, according to the advertisement method and apparatus using the Internet of the present invention, the advertiser can perform the advertisement in an effective manner for the consumer group desired by the advertiser, and the consumer can also select the advertisement as required, As a result, a consumer-oriented advertising environment in which cyber money is also paid is provided.

Claims (7)

(A) waiting for a connection of an advertiser to be advertised using the Internet or an internet user to obtain an advertisement of the advertiser; (B) receiving and posting an advertisement providing condition of the advertiser when the advertiser is connected; (C) receiving an acceptance condition corresponding to the provision condition from an internet user who wants to obtain the posted advertisement; (D) providing the advertiser with an acceptance condition that satisfies the provision condition of the advertiser among the acceptance conditions and data of an Internet user who inputs the acceptance condition; (E) if the advertiser accepts the acceptance condition, delivering the advertisement to the corresponding internet user and compensating according to the acceptance condition. The method of claim 1, When the advertiser inputs a predetermined amount of cyber money to be paid to the internet user per advertisement and the total amount of the cyber money to be used for the advertisement as the advertisement providing condition, the advertisement is delivered to the internet user who enters the intention to accept the advertisement. In addition, the predetermined amount of cyber money is paid, and the advertisement is continued until the total amount of cyber money paid per advertisement reaches the total amount of cyber money input by the advertiser. Advertising method. The method of claim 1, When the advertiser inputs the highest price and the lowest price of the cyber money to be paid to the internet user per advertisement as the advertisement providing condition, and inputs the total amount of the cyber money to be used for the advertisement, from the internet user who wants to obtain the advertisement. The payment amount per advertisement is input as the acceptance condition, and among the payment amounts input from the user, the successful bidders are selected in order of the user who inputs the lowest price that satisfies the advertiser's provision condition, and the cyber money of the corresponding amount is delivered. And determining the number of successful bidders such that the sum of the cyber money paid per one advertisement reaches the total cyber money input by the advertiser. The method according to any one of claims 1 to 3, The database stores and stores information related to the progress of the advertisement such as the type of advertisement and the conditions for providing the advertiser and the conditions for accepting the Internet user between the advertiser and the Internet user. The method of advertising using the Internet, characterized in that to analyze the taste of advertising purchases of members to use the analysis results in the next advertisement. The method of claim 4, wherein Receiving a keyword or a survey from a user who has received the advertisement to determine whether the user actually viewed the advertisement. The method of claim 4, wherein The advertisement is an advertisement method using the Internet, characterized in that delivered to one user once. A dedicated web server equipped with a program for carrying out the sale of the advertisement product between members connected through the Internet network, and a control unit for performing various operations according to the program; The information related to the progress of the advertisement, such as the type of advertisement that is sold and sold between the advertiser and the Internet user, the condition for providing the advertiser and the condition for accepting the Internet user, and the taste of advertisement purchase of each member obtained by analyzing the system systematically Advertising device using the Internet, characterized in that configured to include auction content DB that can be stored.