KR20010103820A - Research and Survey by Utilizing WAP-based Mobile Internet Phones - Google Patents

Abstract

The present invention utilizes a short message service (SMS) of a wireless Internet terminal based on WAP (Wireless Application Protocol) and all media including sounds, pictures, texts, and videos implemented by the terminal. System for public opinion (hereinafter referred to collectively as socio-statistical terms, which are part of the social research methodology covered in sociology, statistics, economics, business administration, etc.) It's about how.

According to the present invention, a polling section of the polling section, which has a wireless Internet terminal and a member of a polling company, can connect to and respond to polls, and polls for polling panels by SMS (single-letter service). SMS is configured to. In addition, the present invention is characterized in that members can respond to the poll and at the same time the response data is transmitted, stored in the server of the polling company and designed to enable real-time statistical analysis to quickly and accurately derive the poll results.

Description

Research and Survey by Utilizing WAP-based Mobile Internet Phones}

The present invention utilizes a short message service (SMS) of a wireless Internet terminal based on WAP (Wireless Application Protocol) and all media including sounds, pictures, texts, and videos implemented by the terminal. The present invention relates to a system and method for performing a survey.

Recently, with the rapid spread of various wireless mobile communication terminals including mobile phones, the number of domestic mobile phone subscribers is 26,895,763 (as of the end of November 2000. announced by the Ministry of Information and Communication), which is 10.12 (%) more than all local phone subscribers. to be. Among the mobile subscribers, the number of wireless Internet subscribers is 15,785,000 (as announced by the Ministry of Information and Communication as of the end of December 2000), and the usage of the wireless Internet among the surveyed users is increasing (as of late November 2000. announced by the Ministry of Information and Communication). As a result of the fierce competition in the mobile communication market, the necessity for mobile service providers to secure customers by providing new services rather than voice. Mobile Contents has emerged due to this necessity (Telecommunications Review: Vol. 10, No. 6, Nov.-December 2000. Kim Sang-taek, Development Plan for Mobile Contents, page 1). Accordingly, various contents provided by the existing wired Internet are gradually moving to the wireless internet, and the contents provided are also diversified. In order to use the Internet in a mobile phone terminal, IWF (Inter Working Function) is required to connect the existing Internet network with the mobile phone network.When connecting to a wired internet network, an Internet browser such as Explorer and Netscape is required. A browser is also required. Wireless web browser is a WAP browser,

There are various types such as Microsoft's ME (Mobile Explorer), Japan's NTT DoCoMo's i-mode, Samsung's Anyweb, etc., but depending on the language provided, HTML (Hyper Text Markup Language) and WAP (Wireless Application Protocol) (Telecommunications Review, Vol. 10, No. 3, May-June, 2000. Lee, Hong-Jae, Park, Jin-Hyun. Current Status and Implications of Mobile Data Communication)-Focusing on Wireless Internet using Mobile Phones-5 However, in the present invention, the WAP method is adopted because it can implement the most suitable content for the wireless Internet terminal compared to the HTML method, and above all, secures the broad support base of the world's leading mobile phone operators and manufacturers. (Refer to page 6 above) Representative manufacturers include UP, AUR, Ericsson, Nokia, MSMB, and SK Telecom. In terms of subscribers, wireless subscribers have already begun to surpass fixed-line subscribers (see page 2, above). The necessity of moving to a cordless phone rather than a landline phone has emerged.So far, the polling method has been largely divided into online surveys (Internet polls) and offline surveys (interpersonal interviews, group in-depth interviews, and telephone surveys) depending on the medium used. , Postal surveys, etc.), the fastest way to collect survey response data and analyze the results has been known as online surveys since the popularization of the wired Internet, but online surveys are not limited to the spatial limitations In addition, due to the nature of public opinion polls, which require rapid analysis, Two weaknesses, called time constraints, are inherent when considering the need to respond to public opinion polls.To solve this problem, the latest mobile research using a mobile communication terminal (patent KPTN200004260514) has been compared. The case is similar to the telephone survey, which is a kind of existing offline survey. It is the same as the present invention in that the respondents who own the wireless communication terminal are notified of the polls as SMS, but only the incoming polls are notified via SMS. After responding to the questionnaire through the response service, the respondent takes the method of pressing the number button of the mobile communication terminal. This polling method is limited by the time limit that the respondents can respond only after the questionnaire has been completely listened to, and the media limit such as the questionnaire by voice.

The present invention is classified into a method of participating in a poll first, firstly, a person who is a member of a polling company member who possesses the wireless Internet terminal and intends to provide the present invention can visit at any time and arbitrarily to answer the poll. The polling corner implemented in the terminal, and secondly, the polling company is constructed by an SMS method that requests polls and receives a survey response from polling panels secured by SMS. In addition, the present invention is designed as a system that enables the above members to respond to the poll at the same time, the response data is transmitted via wired and wireless communication and stored in the server of the polling company and real-time statistical analysis, and the poll client (question) It can be delivered quickly and accurately.

For this system, first of all, a plurality of subscribers who own a wireless Internet terminal with a built-in WAP browser and subscribe as a member of a polling company are required; Process demographic classification, which is a category suitable for public opinion, based on membership information; Classifying the member information into a panel member who is required to respond to a poll and a non-panel member who can optionally respond to a survey corner of the terminal; Sharing the member information data via wired / wireless communication between both the mobile service provider and the polling company; The process of extracting the sample population most suitable for the poll by the polling company based on the panel member information data; Transmitting the extracted sample population information data to a mobile communication service provider via wired or wireless communication; A step of notifying the fact of sending the poll by sending a SMS to a panel member subscriber group located in a certain region at the same time on the basis of the transmitted sample population information data by tracking its location in cell or district units; Storing the survey questionnaire data for a certain period in a server for a non-panel member and sending it to a WAP-based wireless Internet terminal for responding to the poll; A process in which the members participating in the polls respond to the polls and the response data is constructed in the mobile service provider server; Transmitting the constructed data to a polling company via wired or wireless communication; Analyzing the transmitted response data by a polling company; The process of delivering the analyzed poll results to a poll client. A polling company that wants to provide the present invention can be said to be one of a number of content providers (CPs) that provide content in a WAP-based wireless Internet terminal, but here, a business model called a poll I will limit the meaning.

An object of the present invention is to meet the needs of the above, WAP-based wireless Internet terminal subscribers can connect to the poll by the wireless Internet to the poll corner implemented separately in the terminal without time and space constraints, or It is to provide poll clients with accurate results in near real time by notifying polling panels owning a terminal of a poll through SMS and implementing a questionnaire on the terminal.

1 and 2 show how the system is implemented.

In order to achieve the above object,

A plurality of subscribers owning a WAP-based wireless Internet terminal and subscribing as a member of a polling company are required. A sociostatistically basic minimum sample population of 1,000 or more subscribers is required, and the process for solving the problem is the first step; A second step of classifying demographics, which is a category suitable for a poll, based on the subscribed member information; A third step of sharing the classified member information between a mobile communication service provider and a polling company via wired / wireless communication; A fourth step of extracting a sample population most suitable for a particular poll based on the classified member information; A fifth step of sending a SMS including a call back URL (recall address) to a panel member group located in a predetermined region at the same time by the mobile communication provider for the extracted sample population; Mobile operators store polls on their servers and send surveys to WAP-based wireless Internet terminals for a certain period of time, allowing non-panel members to access the wireless Internet and respond to the polls without time constraints. Step 6; A seventh step in which the members participating in the poll respond to the poll and the response data is constructed in the mobile communication server; An eighth step of transmitting the constructed response data to a polling company via wired or wireless communication; A ninth step of analyzing the polling company using a statistical program based on the transmitted response data; It characterized in that it comprises a ten-step process of processing the analyzed results and delivering to the poll client (Client)

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 illustrates an operating system of the present invention, which is a panel research using interactive SMS, which is the first method in which a polling company requests a poll for panel members. In other words, it refers to the process of requesting a survey of a sample group that meets the purpose of a particular poll by demographic classification among panel members who have indicated their intention to participate in the poll.

First, owners of WAP-based wireless Internet terminals (1) must join as a member of a polling company (2) via wired or wireless Internet. Here, subscription via wired or wireless Internet is a process of entering personal information in a wired Internet homepage of a polling company, agreeing to the terms of membership, etc., and then registering as a member and accessing the wireless Internet through the terminal. It refers to the process of entering as a member after entering personal information at the member registration corner and agreeing to the membership agreement. When the registration process is completed through the two methods described above, demographically individual information is classified in the server of the polling company and the mobile communication service provider (3). In this process, a large number of subscribers are required due to the nature of the polls.As a solution, it is a good model to conduct a recruiting event and a refunding service. For example, the benefits of lottery members can be provided by lottery, or the members who responded to the polls can be exempted from mobile phone charges based on their points and miles.

In particular, the method of automatically reducing the monthly amount of mobile phone bills to survey respondents is a way to increase the fidelity in response rates and responses when compared to the existing offline surveys that required only one-way answers at no cost to respondents. Can be. This notice must be clearly stated in the membership agreement to clearly identify the member's obligations and rights. Member's personal information is built into the polling company's server via the wired / wireless Internet as a database and demographic classification is performed. Extracting sample population information that meets the purpose of a particular poll among the secured and classified member information (4) and transmitting the sample population information to a mobile communication provider through wired and wireless Internet, the schedule is based on the cell location information of the subscriber terminals. It will send an SMS notifying the polls to multiple subscribers located in the area. In this process, the call back URL (re-call address) is included in the SMS so that the respondent can easily visit the corner where the current poll is conducted (5). When the questionnaire is entered, the screen as shown in FIG. 2 appears on the display of the wireless Internet terminal. In the case of the panel member, since the SMS is sent after the member authentication has already been verified, the authentication procedure 1 and 2 is omitted and the questionnaire is immediately Will enter.

The questionnaire is organized in stages and is classified into five types as shown in FIG.

In other words, subjective, multiple choice, subjective mixed, multiple response, and optional expressions are classified into a survey, which is a kind of off-line survey. It is designed to derive The accumulated response data (7) is transmitted from the server of the mobile communication company to the server of the polling company via the wired / wireless Internet (8). The transmitted response data is processed and analyzed using a social statistics program in real time at the same time as the transmission (9). The analysis result is raw data, which is a consultant, social research analyst, Using a specialist such as an analyst, it is processed a bit and delivered to the client in the form of a report (10). As described above, it is up to the process of (9) above that the response data is processed and analyzed in real time, and it may take an inconsistent time depending on the fidelity of the content to obtain the processed result as in the step (10). However, when compared with the existing polling solution, the time required for the process of accumulating the response data from the question request may be shortened through the present invention, and thus, step (10) will be omitted.

Above all, the panel research can be said to be the most versatile in terms of public opinion in that the survey is conducted after securing the objectives to be achieved through the survey and the sample condition that the sample population is clear. can do.

Similarly, Figure 2 also shows the operating system of the present invention as a method for requesting a poll by a polling company, which is the second in the method of requesting a poll, through a fixed poll corner already implemented in the wireless Internet terminal, members in various polls, time and space It is configured to answer the questionnaire without limitation.

The holder of the wireless Internet terminal can register as a member of a polling company through the wired or wireless Internet, and the member information (2) for this is separately classified by demographic categories (3) to the server of the polling company. It is built. The membership registration process also presents the terms and conditions of the member's obligations and rights, such as the panel research by SMS in Fig. 1 above, and offers customer recruitment services such as recruitment events and rate reductions and prize draws to secure multiple subscribers. Service) is specified. After the registration process is completed, the process returns to the first menu and the member authentication process is performed as shown in FIG. 3 (2 of FIG. 3). You can participate in the survey after the certification process, and you can select one of several surveys according to your will. More specifically, the categories of the survey are conducted by 'marketing research' conducted by advertising marketing research that shows the satisfaction, image and advertising effect of customers and products on companies and products, and the fields of politics, economy, society, and culture. It consists of 'Social Public Research', 'Broadcast Press Research' which comprehensively conducts research of newspapers and broadcasters (3 in FIG. 3).

However, if a demographically specific sample group is required, such as 4 "Top 10 Consciousness Survey" of FIG. 3, the membership of the survey member must be a teenager. If the respondent is not a teenager in 4 of FIG. 3, the questionnaire cannot participate in the survey together with an error message. This is because the condition that the membership information of the subscriber already established on the polling company's server and the current survey must be 10 is programmed, which indicates that the questionnaire and the member information data are inconsistent during the authentication process, thereby indicating a rejection response to the survey response. It can be. In this way, even in non-panel research, it is possible to maintain accuracy in statistical analysis without compromising the purpose of public opinion polls. The following process is the same as the panel research of FIG. 1.

5 and 6 are examples of a marketing research that most clearly demonstrates the application range and scalability of a WAP-type wireless Internet terminal. The main feature of the WAP method terminal is that it is possible to communicate with the polling company and the subscribers by using media such as pictures, sounds, and videos as well as polls using text. This is because the media provided may be implemented through a wireless Internet terminal. A product design survey, an evaluation of a new logo (see FIG. 5), a game background music (see FIG. 6), etc., which is a kind of marketing research applied thereto, may be performed.

In FIG. 7, the present invention relates to an Internet community, which is a kind of information sharing group on the wired Internet, which shares free information by posting free questions between members who own a WAP-based wireless Internet terminal and subscribe as a member of a polling company. By establishing a mobile community that can share information between members on the wireless Internet, such as the Internet Community), the limitations of the public opinion survey as mentioned above in the present invention are necessarily surveyed by a polling company. This paper proves that the scope of application is unlimited by the purpose of sharing information and forming a public culture among wireless Internet subscribers without limiting only to the performance. To explain the detailed process, first, a member who has undergone the member authentication procedure as shown in 1 and 2 of FIG. 7 selects a free question corner at 3 and checks the questionnaire currently in progress in item 1 of 4 or directly in item 2 Select Create Survey Question to enter the number of questions and the number of views you need. If you enter the number of question items and the number of views, the question items and the views will be blank according to the number, respectively. Members can create the questions and views required for each blank. After completion of each question, each question and view is stored in directory 1 of 4 and the answer to the questionnaire is randomly written by members who have wireless access to the corner. However, since the above-mentioned 'free question corner' is only questions and views that members freely write after going through the membership certification process, the above questions and views are not necessarily matched with the purpose of the polls. It is noted that there is no implementation of programming for a separate demographic certification process. The purpose of the above corner is to provide and establish a community such as sharing information or forming opinions among wireless Internet subscribers, and the application and use range is limited in consideration of the accuracy and speed of the poll.

As described above, the present invention includes a process of performing a survey using all communication media that can be implemented by applying a WAP-based wireless Internet terminal, that is, sound, text, picture, video, etc. The present invention is not necessarily limited to the type and may be modified by a polling company, a mobile communication service provider, a wireless Internet terminal manufacturer, a software developer, or the like by the present or future technology without departing from the spirit of the present invention. In the drawings of the present invention, only a part of the application case is illustrated, but as a broad concept, all polls utilizing the WAP-based wireless Internet terminal may be additionally included within the spirit of the present invention.

According to the present invention, subscribers of a WAP-based wireless Internet terminal can answer a questionnaire by accessing a polling section provided separately in the terminal without time and space constraints, or send SMS to a pre-owned polling panel owning the terminal. By notifying public opinion polls and implementing surveys on wireless Internet terminals, it is possible to provide clients with faster and more accurate results. That is, through the present invention, all the surveys and marketing researches that could be performed online and offline can be solved through the hardware having a multimedia characteristic of the WAP terminal.

Claims (4)

A plurality of subscribers owning WAP-based wireless Internet terminals and subscribing to polls; The method of joining as a member includes both a subscription through a wired Internet including a homepage operated by a polling company and a direct subscription on the wireless Internet using the terminal. Refunding service including various events and rate reductions to secure a plurality of poll subscribers; However, the event and customer reduction service is only for subscribers to use in the present invention. In other words, such as securing members through events on the wired Internet, membership acquisition through other media other than WAP-based wireless Internet terminals is not included. A survey using all the media for transmitting information that can be implemented in the WAP-based wireless Internet terminal, including a survey using information transmission media in the form of pictures, texts, sounds, and videos; As described above, performing a survey using various media that can be implemented through the WAP-based wireless Internet with current or future technologies, that is, pictures, texts, sounds, and videos, is a medium that can be implemented by current technology. It is not limited to the scope of the scope of the present invention, but includes all media that can be implemented on a hardware basis called a WAP-based wireless Internet terminal regardless of the type of media. In the analysis phase of the poll results, the survey response data accumulated in the mobile operator server is transmitted from the mobile operator server to the polling company server at about the same time via wired and wireless communication, and the self-contained social statistics within the polling company server are included. The program is immediately started and statistical analysis is performed in near real time and the result is implemented through the wired or wireless Internet; In the above paragraph, the result is implemented through the wired or wireless Internet, which means implementation in a wired Internet of a polling company or a wireless Internet terminal of a mobile communication service provider, and the result is a low-level unprocessed analysis analyzed through a social statistics program. Raw data, not the result of a high-level report that has been processed in detail by high-level professionals such as consultants, social research analysts, and analysts.