KR20010099420A - Interactive MPEG-2 VOD Service based on Internet and Total Management System for Application Services - Google Patents

Abstract

The present invention relates to an integrated management system for Internet-based interactive interactive MPEG-2 VOD and application services.

The present invention uses the authoring system provided in advance in the service that can be customized in advance to reserve the movie you want to watch at the desired time, the desired place over the Internet, the customer can apply for your own event with the multimedia elements Website that can; Based on the results of customer tendency analysis, a service that provides a high-quality MPEG-2 Stream for a movie requested by a customer to visit a member store (POP) directly through a website, an event that effectively communicates the event applicant's intentions Customized highlight advertisements that appear in the movie during movie viewing, and the items are connected to the products of the actual shopping malls, before and after the movie as well as during the movie watching services, game services, information search and Internet access services such as e-mail Providing VOD system; A web-based payment system that enables payment of orders for movie screening and product purchase through the VOD system; The center's server can provide content, manage and remotely control and manage the affiliate server, so that the center's server can remotely control and manage the content. A distributed processing system capable of receiving content from a server of the center, storing the received content, and providing a streaming service of the content to an end customer through Ethernet in the affiliated store according to the instructions of the server in the center; The website is divided into customers, merchants, content providers, and centers with information on movie and event reservations and customer behavior related to advertisements, events, movie screenings, and product purchases through the VOD system. It consists of an integrated management system that allows for systematic and integrated management operation.

According to the present invention, through the integrated management system, customers can reserve a movie or event at a desired time and place by using a provided website, visit a booked merchant directly, and make a reservation for a content service that is not public, such as individuals and families. Because people can be provided, you can enjoy the movie very conveniently and comfortably, and the existing video room and DVD room service is one-way information transfer, whereas the services are aimed at interactive service where customers can participate directly. Since the management and transmission of contents uses the Internet, which is an existing infrastructure, and the movie screening service at a merchant, the merchant's internal network can be used to provide high quality VOD services without the installation of expensive network transmission networks. Merchants and centers are very convenient for managing and managing merchants because they can receive real-time information on the Internet for customers, sales, products, inventory, equipment, reservations, and schedule management. In addition, the center can perform integrated customer management (eCRM) that can identify customers' needs in advance through database analysis data on customers and merchants, and actively develop additional services and provide them to merchants.

Description

Interactive MPEG-2 VOD Service based on Internet and Total Management System for Application Services}

The present invention relates to an integrated management system for Internet-based interactive interactive MPEG-2 VOD and application services, and in particular, movie and event booking service provided through the website, movie screening and event services in merchants, customized highlight advertising, It is an integrated management system that enables the systematic and integrated management and operation of information on customer behavior related to product purchase and the necessary contents to be distributed and processed smoothly between the center and affiliated stores through the Internet. It is about.

Currently, people watch movies through movie theaters, video rooms, and DVD rooms when they want to watch movies. Recently, the number of cyber apartments is increasing, and the number of cases of building a home theater centered around enthusiasts who want to enjoy VOD service at home is increasing. .

However, the service that can satisfy these various needs is the VOD method, but it is still a conceptual service for people, and people who use the VOD service are hardly found. It is being delayed due to expensive set-top boxes, streaming, and facility upgrade prices. In addition, the existing movie theater is composed of one-sided and limited service in terms of movie, time, and place for people, and the video room cannot see realistic images in the movie theater, and the DVD room is promoted like the VOD method. It's just a replacement for DVD.

In recent years, people have increased their desire to watch and enjoy movies at the time and place they want to be with when they want to watch a movie.

Accordingly, the present invention has been made to solve the various needs as described above, the movie and event booking service provided through the website, the movie screening and event services at merchants, customized highlight advertising, customer behavior related to the product purchase Its purpose is to enable systematic and integrated management operation using information on and to distribute and manage necessary contents smoothly between center and affiliated stores through internet.

In order to achieve the above object, a method of systematic and integrated management and management of the bidirectional MPEG-2 VOD and the application service according to the present invention, watching the customer at the desired time, the desired place through the Internet A website that allows customers to subscribe to their own events with multimedia elements by using an authoring system provided in advance in a service for pre-ordering a desired movie; Based on the results of customer tendency analysis, a service that provides a high-quality MPEG-2 Stream for a movie requested by a customer to visit a member store (POP) directly through a website, an event that effectively communicates the event applicant's intentions Customized highlight advertisements, and the items that appear in the movie during movie viewing in connection with the products of the actual shopping mall, the service to buy products before and after the movie as well as during the movie, game service, information search and e-mail, etc. Providing VOD system; A web-based payment system that enables payment of orders for movie screening and product purchase through the VOD system; The center's server can provide content, manage and remotely control and manage the affiliate server, so that the center's server can remotely control and manage the content. A distributed processing system capable of receiving content from a server of the center, storing the received content, and providing a streaming service of the content to an end customer through Ethernet in the affiliated store according to the instructions of the server in the center; The website is divided into customers, merchants, content providers, and centers with information on movie and event reservations and customer behavior related to advertisements, events, movie screenings, and product purchases through the VOD system. It is characterized by consisting of an integrated management system that allows for systematic and integrated management operation.

The website may provide a more convenient service by configuring so that the customer can easily and conveniently register in the selection of the movie to be entered, the merchant to visit, the reservation date when the movie reservation application. In addition, by using the authoring system (various templates) provided in advance to the customer's computer when applying for the event reservation, it is possible to easily and conveniently register by configuring the customer to apply for their own event with the multimedia elements.

The VOD system analyzes the customer information entered by the customer to selectively provide highlight advertisements according to the customer's inclination, and feeds the processing status of the provided advertisement exposure to the integrated management system to feed back the information to the corresponding company. It can be preferably performed by configuring to include the step of transmitting. In addition, by using the event reservation information registered through the website can provide an event service to effectively communicate the applicant's intention before the movie screening.

The VOD system may provide a streaming service of a movie in MPEG-2 with high definition and high sound quality using movie reservation information. On the other hand, by connecting the items appearing in the movie during the movie viewing with the product of the actual shopping mall can provide a service to purchase the product before and after the movie as well as during the movie viewing. The service procedure for purchasing a product while watching a movie includes selecting an item corresponding to a purchase desire of a customer from among the items in the movie as a product and establishing a connection with a shopping mall site; When you order a product selected by the customer, you will be automatically moved to the shopping mall site, and at the same time, detailed information about the product to be ordered will be provided. Processing for input; And when the customer confirms the order, it can be configured to include the step of transmitting the order information to the integrated management system to be able to manage the product order information of each customer.

In addition, the VOD system can provide a customer to play a game through a large screen in each room in the merchant, and can provide Internet access services such as information search and E-mail.

The web-based payment system may provide a service for order payment for a product purchased during movie screening and movie viewing through the VOD system.

The distributed processing system may smoothly provide content management operations between centers and affiliated stores in remote locations through the Internet. This service is composed of a center (CORE) that can provide content, manage and remotely control and manage the merchant server, and a merchant (POP) equipped with a system that can receive and store content from the center's server according to the needs of the service. Each room in the affiliated store can be configured and implemented to provide streaming service of content to the end customer through Ethernet inside the affiliated store according to the instructions of the server in the center.

The integrated management system, through the website, information about the movie, event reservations and customer behavior related to advertising, events, movie screenings, product purchases through the VOD system customers and sales to merchants and centers , Products, inventory, equipment, reservations, schedule information can be configured and implemented to provide services in real time.

1 is an example of a system configuration in which the present invention is performed;

2 is a schematic diagram of a service of the present invention;

3 is a configuration example of a service screen of the present invention;

4 is a flow chart of one embodiment according to the present invention;

5 is a flowchart of an embodiment of a movie reservation service according to the present invention;

6 is a flowchart illustrating an embodiment of an event reservation service according to the present invention;

7 is a flowchart illustrating an embodiment of a customized advertisement service according to the present invention.

* Explanation of symbols for main parts of the drawings

10-1 to 10-n: customer's computer 11-1 to 11-n: customer

20: Internet 30: Website

31: Database Server 31-1: Membership Database

31-2: Merchant Information Database 31-3: Movie Information Database

31-4: Advertising information database 31-5: Product information database

31-6: Reservation Information Database 31-7: Event Information Database

40-1 to 40-n: Merchant

Hereinafter, with reference to the accompanying drawings will be described in detail the present invention.

1 is an example of a system configuration in which the present invention is carried out. Each customer is provided with a movie, an event provided after accessing the website 30 through the Internet 20 using the computers 10-1 to 10-n. If you want to use the service, you can apply for reservation only for those who have obtained approval through ID and password after signing up as a member.

The website 30 is interlocked with the member information database 31-1, the reservation information database 31-6, and the event information database 31-7 through the database server 31 for such a service. Is stored information necessary to perform a movie, an event reservation service.

When the reservation application is completed, the customer (eg, 11-1) visits the affiliated store (eg, 40-1) and is provided with a service. Referring to FIG. 2, when a customer visits an affiliated store and requests a reserved movie through the website 30, the affiliated store provides a list of movies reserved by the customer (S210), and the customer displays the movie in the movie list. You can choose.

When the customer selects a movie (S220), the selected movie can be viewed through the large screen in the corresponding room in the merchant (S230).

3 is a configuration example of the movie reservation service screen 12 provided through the website 30, the reservation application form 12-1 is shown, such as the merchant, reservation date, reservation time, movie, etc. to be entered at the time of booking The contents are shown. Of course, the configuration of the screen can be arbitrarily configured for a better user interface.

4 is a flowchart of an embodiment according to the present invention, and an example of a process of performing an interactive MPEG-2 VOD service will be described in more detail with reference to the flowchart.

First, the website 30 provides information such as a movie, an event, an affiliated store (S410), and a customer connected using his / her own ID (ID) and password through the Internet 20 uses the information provided. When receiving a signal for requesting a reservation for a movie or an event from a customer's computer (eg, 10-1) (S420), the customer may input information necessary for reservation of a movie or event to process the necessary information. It receives (S421).

Step S420 is a process of selecting a specific item among service screens provided by the website 30 from the user's point of view and requesting a movie or event reservation. Information required for the reservation request may be arbitrarily configured according to the contents of the service. .

Meanwhile, when a customer who reserved a movie or event through the website 30 (for example, 11-1) visits a corresponding merchant and requests a reserved movie (S430), the customer information is analyzed to highlight highlighting the customer's disposition. Provide advertisement selectively (S440).

Here, in consideration of the customized highlight advertisement, the processing status information on the exposure of the provided advertisement is very important, it is preferable to include the step of transmitting the feedback information to the relevant company by feedback to the integrated management system.

Next, using the reservation information database 31-6 and the event information database 31-7 of the customer registered through the website 30, requesting whether the movie is reserved at the affiliated store ( S450) and also request whether the presence of a reservation for the event (S460), first provides a scheduled event service to effectively communicate the applicant's intention before the movie screening (S461). In addition, it provides a streaming service for streaming the movie of the reservation request in MPEG-2 high quality and high quality (S470).

Step S480 is a process of requesting an item by a customer's desire to purchase among items appearing in the movie while watching a movie, and when selecting an item to be ordered (S480), a shopping mall site associated with the selected item is automatically After moving and confirming detailed information on the product to be ordered at the same time, the customer confirms the order and transmits the ordered product information (S481).

That is, as shown in FIG. 4, the interactive MPEG-2 VOD service is provided to customers.

FIG. 5 is a flowchart of an embodiment of a movie reservation service according to the present invention. When a customer requests a reservation for a movie to be watched through the website 30 (S510), an affiliate store to enter by providing a reservation application screen and reservation is made. When the customer inputs the search result value and the remaining items for the date and movie (S520) and finally registers the reservation (S530), the service is provided so that the registered reservation information can be printed with confirmation again (S540).

FIG. 6 is a flowchart of an embodiment of an event reservation service according to the present invention. When a customer requests an event through a website 30 (S610), one of the category categories provided is selected (S620). After selecting one of the various templates corresponding to the category (S630) and entering the remaining messages, music, and the like (S640), the preview function is performed by the authoring system. Finally, when the reservation is registered (S660), the service is provided so that the registered reservation information can be printed with confirmation again (S670).

7 is a flowchart illustrating an embodiment of a personalized advertising service according to the present invention. If a customer propensity analysis is requested before providing a movie screening service at a customer visited by a customer (S710), the member information database 31-1 of the customer is provided. ) And using the movie, product purchase information to analyze the customer tendency to provide a highlight advertisement for the customer (S720).

According to the present invention, since all services are managed through the integrated management system, the maintenance and management of the service is very convenient and the service can be provided in real time with information on the behavior of the customer. Intranet and movie screening service in merchants can use the network inside the merchant to provide high quality VOD service without the installation of expensive network transmission network.

In addition, if you use the movie and event reservation service through the website, you can watch movies with small groups of people, such as individuals and family, at the time and place you want to watch. And while the existing video room and DVD room service is one-way information transfer, these services can be provided with interactive services that can be directly participated by customers. Merchants and centers are very convenient for managing and managing merchants because they can receive real-time information on the Internet for customers, sales, products, inventory, equipment, reservations, and schedule management. In addition, the center can perform integrated customer management (eCRM) that can identify customers' needs in advance through database analysis data on customers and merchants, and actively develop additional services and provide them to merchants.

In terms of the technical ripple effect, the high quality and high quality MPEG-2 VOD service, which has not been activated due to the huge network construction cost, becomes available in the existing infrastructure environment, in response to the current demand for multimedia, large data, and interactive services. The popularization of full-fledged MPEG-2 VOD services, which can be easily used by institutions, organizations, and even homes;

The economic ripple effect can lead to changes in existing video rooms and DVD rooms.

Claims (10)

A website for applying for an event using an authoring system provided in advance in pre-scheduling a movie through the Internet; Provides high quality MPEG-2 Stream of the movies that customers visited through the website in advance and makes reservations through the website, events that effectively communicate the applicant's wishes, and customized highlighting advertisements and movies based on the analysis of the customer's disposition A VOD system that provides a product, a game service, and an Internet access service by purchasing items during and after watching a movie as well as before and after watching a movie by connecting an item appearing in a movie with a product of an actual shopping mall; A web-based payment system providing an order payment service for a movie requested by a customer and a purchased product; The center's server provides content, remotely controls and manages the server, and manages and manages the affiliate server's server from the center's server as necessary to provide smooth content management operations between the center and remote stores over the Internet. A distributed processing system that receives the contents, stores the contents, and provides a streaming service of the contents to the end customer through the Ethernet in the affiliate store according to the instructions of the server in the center; The website is divided into customers, merchants, content providers, and centers with information on movie and event reservations and customer behavior related to advertisements, events, movie screenings, and product purchases through the VOD system. Integrated management system, characterized in that the systematic and integrated management operation. According to claim 1, The website provides a more convenient service by configuring so that the customer can easily and conveniently register in the selection of the movie to enter, the merchant to visit, the reservation date when the movie reservation application. In addition, by using the authoring system (various templates) provided in advance to the customer's computer when applying for the event reservation, the client can configure his or her own event by adding a multimedia element to easily and conveniently register the integrated management. system. According to claim 1, The VOD system analyzes the customer information entered by the customer to selectively provide a highlight advertisement in accordance with the customer's disposition and feedback the processing status of the provided advertisement exposure to the integrated management system to the relevant company Integrated management system, characterized in that for transmitting the feedback information. The integrated management system according to claim 1, wherein an event service is provided so that an applicant's intention can be effectively communicated before the movie is screened by using the event reservation information registered through the website. The integrated management system of claim 1, wherein the VOD system provides a streaming service of a movie in MPEG-2 with high definition and high quality using movie reservation information. The method of claim 1, wherein the purchase of the product during the movie viewing as well as before and after the movie by connecting the item appearing in the movie during the movie viewing with the product of the actual shopping mall, The procedure of purchasing a product while watching a movie may include selecting an item corresponding to a purchase desire of a customer from among the items in the movie as a product and establishing a connection with a shopping mall site; When you order a product selected by the customer, you will be automatically moved to the shopping mall site, and at the same time, detailed information about the product to be ordered will be provided. Processing for input; And When the customer confirms the order, the integrated management system characterized in that it comprises the step of transmitting the order information to the integrated management system to manage the product order information for each customer. The integrated management system according to claim 1, wherein the VOD system provides a customer to play a game through a large screen in each room in the affiliated store and provides Internet access services such as information retrieval and E-mail. The integrated management system of claim 1, wherein the web-based payment system provides an order payment service for a product purchased during movie screening and movie viewing through the VOD system. It can smoothly provide content management operations between merchants. The system of claim 1, wherein the distributed processing system is a center capable of providing, managing, and remotely controlling and managing a merchant server and a system capable of receiving and storing content from a server of the center according to a service. It is composed of affiliated stores (POP) and manages and operates contents between center and remote affiliated stores through internet, and each room in affiliated stores streams contents through affiliated Ethernet in the end customers according to instructions of server in center. Integrated management system, characterized in that to provide. The method of claim 1, wherein the website includes information about movie and event reservations and information about customer behavior related to advertisements, events, movie screenings, and product purchases through the VOD system. , Integrated management system, characterized in that to provide services in real time information, inventory, equipment, reservation, schedule management.