KR20010094486A - Service method for direct call with banner advertisement button - Google Patents

Abstract

PURPOSE: A direct connection image telephone method using a banner advertisement button is provided to access a call with a sponsor when a user clicks a banner advertisement on a web screen. CONSTITUTION: A circumstance for an image telephone between a sponsor and a user by registering an IP address of a banner sponsor in a directory server(S1). A call with a sponsor is requested by clicking a banner advertisement(S2). The IP address of a sponsor receives from the directory server and a call connection is performed(S3). IP addresses of a user and a sponsor are stored in a directory server. A banner advertisement button is displayed on a monitor. The banner advertisement button is linked with the IP address of the sponsor. A user requests a call to a sponsor by using an IP address.

Description

Direct connection video call method using banner advertisement button {Service method for direct call with banner advertisement button}

The present invention includes a server having a memory unit for storing subscriber information, wherein the server includes a banner advertisement on a web screen and clicks the banner advertisement button to provide an advertiser's IP address to enable a video call with the advertiser. The present invention relates to a direct connection video telephone method using a banner advertisement button.

With the rapid development of multimedia and the activation of Internet, anyone at home or at work is easily gaining all the information of the world. As the breakthrough information retrieval tool called web browser continues to develop and is constantly exposed to new systems every day due to persistent technology development, countries around the world are doing their best to develop the information and communication industry in order to obtain the national competitive advantage in the 21st century.

In line with this global telecommunications trend, the infrastructure kiosks that can be used to obtain information at home and at work, anywhere, anytime, etc. are rapidly spreading. have. In response to the decline in the number of public pay phones, which are becoming less used as the wireless communication market becomes more active, the spread of the products is rapidly spreading worldwide. Now, the emergence of a multi-purpose kiosk with all information and various functions is urgently required, and a high level of technical skills is required at the same time.

In Korea, a groundbreaking system called a high-speed converged kiosk (a general purpose unmanned terminal, a public computer) has been established, and a nationwide installation boom is taking place. Comprehensive Information Unmanned terminals can access Internet information, e-mail transmission, and public telephones, multimedia information, video-on-demand, satellite television sets, and cable television sets, all of which can be accessed from a single kiosk terminal. It is a system that can be issued various certificates by connecting the database of the DB, and can also purchase tickets.

Many years ago, Bill Gates, chairman of Microsoft, said, “We will access kiosks from offices, streets, shopping malls, airports, and other information highways, just as we drink in our daily lives, go to the restroom, or make a phone call. In addition to telephones, we will replace banking machines, because kiosks have the cheapest and superior ability in information exchange, map search and ticket purchase. ” In particular, it recently emphasized the importance of existing kiosks such as digital satellite broadcasting. In particular, with the advent of a new concept system fused with existing kiosks such as digital satellite broadcasting, development is accelerating. Despite the overall economic downturn in Las Vegas, "Estimated Comdex 98," the entry to the new concept kiosks was rather lively. In the conventional cathode ray tube (CRT) -mounted kiosk, a lot of slim kiosks using liquid crystal display (LCD) are introduced, indicating that they are flowing in the same direction as the direction of computer development.

Kiosk is a highly complex technology that mobilizes all the core technologies of information and communication. Unlike traditional kiosks for specific purposes, building rich next-generation kiosks requires a wealth of core technologies. From multimedia technology to process and service various information, to electronic commerce (EC) technology to relay goods and banks or VAN operators, remote management technology to fully manage unmanned kiosks, and various hardware connected to kiosk systems Wired and wireless technologies including interface technology, database management system (DBMS) technology for storing and retrieving a great deal of information, internet application technology for Internet phone and e-mail transmission and reception functions, and image communication that can replace public phones. This is necessary.

As an example of a general computer configuration, ports (PCI; Peripheral Component Interconnect), (AGP; Accerated Graphic Port), (PCI), (ISA; Industrial Port) connected to each input / output terminal of the central processing unit 20 as shown in FIG. System Architecture), (IDE; Integrated Device Electronics), (FDC; Floppy Disk Controller), (USB; Universal Serial Bus), (PS / 2), (RS-232), and the port (PCI) includes a microphone ( 1) and a sound card (3) connecting the speaker (2), the port (AGP) to install a video card (5) to implement the image on the monitor (4), the port (PCI) to the dedicated network (ISDN) ) Install a U-Card (6) to connect (7), and connect a hard security card (8) to the port (ISA). Drives 9 and 10 are installed in ports IDE1 and IDE2, PROFI disk drives 11 are installed in ports FDC, and cameras 12, which are imaging devices, are installed in ports USB (Universal Serial Bus). do. In addition, a keyboard 13 and a mouse 14 are installed in the port PS / 2. The port ATX installs a power supply 15.

The use of these computers to exchange information with each other or between open eyes and servers is the Internet. Document delivery and e-commerce over the Internet are described in R. Karakota et al., Frontiers of Electronic Commerce, Addison-Wesley Pub. Co. , Inc., 1976, pp. 274-288, describe the search, ordering, payment, and return of products in online shopping. In addition, in online shopping using a communication network such as the Internet, the product information can be viewed and viewed visually or easily through a web browser using a hypertext markup language (HTML) or a virtual reality modeling language (VRML). It can be crazy. When placing an order, select the desired product and enter information about the order. After completion of the affairs, an order confirmation statement indicating the contents of the ordered product and the purchase price will be mailed or e-mailed. In most cases, the goods will be delivered by courier in a few days.

As an example of a system configuration for performing such a function, as shown in FIG. 2, the client 30 and the server 40 form a system connected to the communication network 50. The client 30 connects the computer 31 with an input device 13 such as a keyboard, an output device 4 such as a monitor, a storage device 9 such as a hard disk, and a communication cable 35. The input device 13 is composed of a keyboard or a pointing device (mouse 14, control pad, etc.). The output device 14 is preferably a high-precision display or a speaker for audio output for displaying the goods accurately and precisely. The storage device 9 may have a sufficient storage capacity for storing a program or data file such as a magnetic disk or an optical disk. The communication cable 35 is an optical cable or a telephone line. In the case of transmitting and receiving data to and from the communication network 50 by radio, a wireless interface is provided instead of a communication cable. The server 40 connects the storage device 42 and the communication cable 43 to the computer 41, and preferably uses a high speed or large capacity computer.

In such a system, a general client and a server are connected to a mutual communication network (so-called Internet network) so that they can be interconnected if necessary to perform a desired commerce. However, in this method, when the server presents the desired item, the consumer decides whether to purchase it by viewing the screen through the Internet. In other words, it is not beyond the scope of simple purchasing and supply.

To this end, a method of enabling a video call on the Internet has been proposed. As shown in FIG. 3, a web server 60 provides information by receiving a subscription of a subscriber through the Internet network and provides a content to enable a video call. Subscriber 70 is provided with equipment to subscribe to web server 60 and make video calls. For convenience of explanation, the subscriber 70 will be described by dividing it into a user 71 and a receiving subscriber 72.

In this manner, the subscriber 71 including the user 71 and the receiving subscriber 72 registers with the web server 60, respectively, and the user 71 is listed in the web server 60. Upon requesting a call with the receiving subscriber 72, the web server 60 provides information (IP address, etc.) of the receiving subscriber 72 and directly connects with the receiving subscriber 72 based on this. When connected in this way, each video call program can be used to make mutual calls. Of course, when the user 71 knows the IP address of the receiving subscriber 72, the user 71 inputs the IP address so that a direct call can be made with the receiving subscriber 72. However, this method cannot connect without knowing the IP address of the receiving subscriber. For example, when a buyer of a product has a purchase or question, he or she needs to know the seller's contact information or access the homepage on the Internet to obtain / connect information. There was a problem that you can not talk to the buyers on the Internet immediately.

It is an object of the present invention to provide a direct connection video telephone method using a banner advertisement button to enable a call with an advertiser when the banner advertisement interposed on a web screen is clicked to increase an advertisement effect. To this end, a server having a memory unit for storing subscriber information is provided. The server includes a banner advertisement on a web screen, and the advertiser provides an IP address of the advertiser to enable a video call with the advertiser.

1 is an exemplary configuration of a computer system used by general Internet subscribers;

2 is an exemplary system configuration for general electronic commerce;

3 is a configuration example for a general video call,

4 is a flowchart representing the present invention;

5 is an exemplary diagram of a system configuration for achieving the present invention.

<Explanation of symbols for main parts of the drawings>

4; monitor 4-1; banner advertisement 60; web server

61; directory server 70; subscriber 71; user

72; Receive Subscriber 80; Advertiser

In other words, the present invention is a preliminary step of creating an environment to enable the video call of the advertiser and the user by registering the IP address of the banner advertiser in the directory server,

A request step of requesting a call from the advertiser by clicking on a banner ad, and

It is to provide a direct connection video telephony method using a banner advertisement button to perform the step of performing the call connection receives the IP address information of the advertiser from the directory server.

Hereinafter, the present invention will be described in detail with reference to the drawings.

Figure 4 is a flow chart of the present invention, by registering the banner advertiser's IP address in the directory server to create an environment to enable the video call between the advertiser and the user (S1),

Request step (S2) for requesting a call with the advertiser by clicking the banner ads, and

In step S3, the IP address information of the advertiser is received from the directory server to perform call connection.

5 is a view showing a process of performing the method of the present invention, wherein the IP address of the user 71 and the advertiser (subscription company 80) subscribed to the web server 60 is stored in the directory server 61, A banner advertisement button (referred to as banner advertisement for convenience) 4-1 displayed on the monitor 4 allows the IP address of the advertiser to be linked.

In the present invention configured as described above, since the general process of obtaining information by accessing the web server 60 and the subscriber (user 71) through the Internet network is the same, a description thereof will be omitted. However, a video call (or You must have an environment that enables video calls (e.g., protocol H323: // ip_address) to enable video calls with the other party. And the installation of the imaging camera is required. (Step S1) With such an environment, the web server 60 interposes a banner advertisement together with various information on a web screen through the monitor 4, thereby providing an advertisement for the advertiser. Clicking on the banner advertisement to attract interest allows the user to directly check whether the user wants to call the advertiser (step S2), but the user's confirmation step may be omitted as an option. If the user wants to call the advertiser, the web server 60 receives the IP address of the advertiser (subscriber) from the directory server 61 and provides the user with the user, and the user then provides the advertiser (subscriber 80) to the user based thereon. Calls are made to the IP address, and if the subscriber 80 responds to the request, the mutual connection is completed and the protocols (e.g., H.323 TCP / IP connection, video (h.261, h.263) , mpeg4), audio (gsm, g.711, g.723.1)) This function itself is a common technique and thus description thereof is omitted. ), But advertiser 80 is actually abbreviated for convenience to refer to a computer system.

The present invention described above is not limited to the above-described embodiments and drawings, and various permutations, modifications, and changes can be made without departing from the technical spirit of the present invention. It will be apparent to those who have

As described above, the present invention links the advertiser's IP address to the banner advertisement provided by the web server, and when the user clicks the banner advertisement, the user can directly call the advertiser's IP address so that the advertiser goes beyond the simple banner advertisement. Advertisers can meet directly with advertisers, which doubles the effectiveness of advertisements, contributing to attracting advertisements from servers that use them, and advertisers who adopt them can maximize their effectiveness. This is especially good news for advertisers who need direct connections with users, such as political advertising.

Claims (1)

In connecting users and web servers through the Internet, Preliminary step (S1) of creating an environment to enable the video call of the advertiser and the user by registering the IP address of the banner advertiser in the directory server of the web server, Request step (S2) for requesting a call with the advertiser by clicking the banner ads, and Direct connection using the banner advertisement button, which receives the IP address information of the advertiser from the directory server and provides a web server to the user to perform a direct call connection between the user and the advertiser (S3). Video call method.