KR20010094196A - Recompensing method and system for user connected website - Google Patents

Abstract

PURPOSE: A method and system for compensating a user who visits a web site is provided to induce the user to visit a predetermined web site by compensating the user visiting to the web site. CONSTITUTION: If a member user terminates a web surfing, a created log file is transmitted from a member user terminal to a main server by a log file transmitting program, and the main server receives the log file created from a member company visited by the member user(S10). If a log file is transmitted in a member user terminal, a receiving program of the main server receives the log file, and it is judged whether the owner of the transmitted log file is the member user(S20). If the owner of the transmitted log file is the member user, a control unit extracts only log files having a member URL out of the received log file(S30). A log file processing unit adds the number of URLs of the member store in the log file of each member user, and the URLs of the member store are classified and added according to compensation payments(S40). The log file processing unit calculates the total compensation payment to be paid to the member user according to the number of URLs of the added member company and the corresponding compensation payment(S50). The control unit informs the total compensation payment to the corresponding member user through a member user terminal, and draws a compensation payment from a compensation database and pays to the corresponding member user(S60).

Description

RECOMPENSING METHOD AND SYSTEM FOR USER CONNECTED WEBSITE}

The present invention relates to a user compensation method and a system for visiting a website, and more particularly, to a user compensation method and a system for allowing a user to pay a price in proportion to the number or time of the visited website.

The Internet is a popular network that connects computers in virtually any country or region around the world under the protocol of TCP / IP.

Such Internet-based services usually have a client / server structure in which one computer requests information from another computer, and the computer requested to provide the information provides the information to the requested computer. The computer that provides the information is called a server, and the computer that requests the information is called a client. The World Wide Web is also a client / server structured Internet service that uses a communication protocol called HTTP. A collection of information provided by a web server is called a website.

When a user surfs such a website of the Internet, the user's hard disk is provided with a cookie storing a series of information from the website, and the cookie stored on the hard disk is transferred to the web server without the user's consent at the request of the web server. Is provided. Information stored in cookies includes the URL address, the name of the website that provided the cookie, the lifetime of the cookie, the name of the cookie, and the cookie value. In other words, the cookie tells you what website you have read and what your address is. However, detailed personal information such as user name, gender, age, social security number, and e-mail address cannot be known.

These cookies provide some convenience to users and administrators of web servers. First, when a user frequently visits a website that requires an ID or password, the user can remove the hassle of visiting the website by storing the ID or password in a cookie so that the user can immediately access the website. In addition, when a user purchases an item through the Internet, the credit card number may be withdrawn from the cookie instead of being entered every time the purchase is made.

On the other hand, the web server administrator can analyze the user's disposition or taste based on the website visited by the user stored in the cookie and the contents read. The results of this analysis can be used for individual marketing to provide users with information according to their personal preferences, thereby improving the effectiveness of marketing.

However, since these cookies are not provided in all websites, it is difficult to fully analyze the user's disposition, and there is a disadvantage in that the user's visit cannot be sufficiently induced to the extent that individual marketing is performed.

On the other hand, in general, the website induces the user's visit to promote the company or the product, and the user's visit has a great influence not only on the promotion of the company or the product but also on the sale of the product or the service. Accordingly, each website encourages the user to visit in various ways, such as individual marketing using cookies, paying advertisement fees on other websites, placing banner advertisements, and terrestrial advertisements in newspapers and subways.

However, these lukewarm methods do not properly attract user visits, and the cost of each website is used for advertising. Accordingly, by providing a single server that rewards users who visited each website on behalf of multiple websites, a new way to induce the visit of the user should be presented.

Accordingly, it is an object of the present invention to provide a user compensation method and a compensation system that can induce a visit of a user by compensating a user who has visited a website.

1 is a schematic configuration diagram of a compensation system according to the present invention;

2 is a detailed configuration diagram of the compensation system of FIG. 1;

3 is a flowchart illustrating a compensation method of FIG. 1.

<Description of the symbols for the main parts of the drawings>

1: main server 3: user terminal

5: member company 10: control unit

11: Receive Program 12: Log File Database

13: member user database 15: member company database

17: reward database 19: log file processing unit

According to the present invention, there is provided a compensation method for a user visiting a website through the Internet, the method comprising the steps of: creating a log file for storing visit information for a predetermined website; Transmitting the created log file to a predetermined main server; And determining a predetermined price based on the visited information in the log file, and providing the determined price to the user.

The log file may include a URL of at least one website visited by the user and information of the corresponding user, and may be stored in a terminal of the user, and the log file may include at least one user who visited the website. The information may be stored in the server of the corresponding website.

In addition, the paying step may be to pay the user in proportion to the number of visited websites stored in the log file, the step of pre-determining the compensation for the user for each website; The compensation may be accumulated and paid to the user according to the visited website stored in the log file.

On the other hand, according to another field of the present invention, the above object, in the compensation system for a user visiting a website through the Internet, log file generation for forming a log file for storing the visit information for a predetermined website A user terminal having a program and a log file transfer program for transferring the generated log file to a predetermined server; A log file program for receiving a log file transmitted by the log file transmission program, a log file database for storing the received log file, and a price determined according to the information stored in the log file. It can also be achieved by a user compensation system comprising a control unit.

Here, the log file processing unit for accumulating the compensation amount according to the number of websites visited by the user, or the compensation amount to be received by the user for each of the websites in advance and the compensation amount according to the visited website stored in the log file. It is preferable to further include.

The main server includes a member company database in which information of a member company having a website affiliated with the main server is stored; The user server may further include a member user database in which information of a member allowed to use a predetermined service of the main server is stored, and the main server may further include a reward database in which the details of the payment are stored.

Hereinafter, the present invention will be described in detail with reference to the drawings.

In this user compensation system, a main server is provided with user information and a user is compensated for by using a log file in which a user's Internet surfing trace is stored.

The user compensation system, as shown in Figures 1 and 2, the member user terminal 3, the main server 1 connected to the network by the member user terminal 3, and the web associated with the main server 1 It includes a member company (5) which is a site.

The main server 1 can be affiliated with a number of websites that want to advertise, and the affiliated website, the affiliated company, gives a separate certification mark or recognition mark, etc. which the main server 1 gives to its advertisement. You will pay advertising fees in return. In addition, member users registered in the member user database 13 may obtain e-commerce or information while surfing individual websites of affiliated members.

The main server 1 includes a member user database 13 in which information of member users recruited from users connected to the main server 1 is stored, a member company database 15 in which information of a member company 5 is stored, and a member user's database. And a log file database 12 in which a log file transmitted from the terminal is stored, and a reward database 17 in which cash or cyber money for rewarding a member user is stored. Then, the main server 1, the receiving program 11 for receiving the log file transmitted from the member user's terminal, the number of member companies stored in the log file received by the receiving program 11 and the compensation money accordingly It further includes a log file processing unit 19 to accumulate, and a control unit 10 for paying the member user in return from the compensation database 17 according to the number of member companies in the log file accumulated in the log file processing unit 19.

In the member user database 13 of the main server 1, in addition to general personal information such as the member user's name, occupation, social security number, and e-mail address, the member user's interest determined based on the log file generated by web surfing The propensity for the field or product will be stored.

Compensation database 17 stores the compensation money, such as cyber money or cash to be paid to the member user, and in addition to the cyber money or cash, there may be various types of complementary products that can be rewarded to the member user, such as lottery tickets, mileage, products, etc. have.

The log file processing unit 19 calculates a compensation amount by accumulating the URL of the member remaining in the log file when the member user visits the member company or the member user clicks on the member's banner advertisement, and at this time, the member user according to each member company The compensation paid may be different. In other words, if you visit member A, you can earn 100 won, but if you visit member B, you can earn 200 won. Therefore, the log file processing unit 19 classifies each member company according to the amount of money to be accumulated and accumulated. In other words, the number of member companies earning compensation 100 won and the number of member companies earning 200 won compensation will be accumulated at each visit.

In addition, members can visit the website of multiple member companies for the purpose of accumulating the rewards, so the rewards should be accumulated only when the member company visits a certain time or more. In addition, since the member user may visit the same website many times for the same purpose, if the number of visits exceeds a certain number of times, a rule is set such that it is considered as one time, and the compensation is accumulated according to these regulations.

When the number and total compensation amount of the member companies according to the compensation amount is accumulated in the log file processing unit 19, the controller 10 withdraws the compensation amount from the compensation database 17 and notifies and transmits the compensation to the member user.

On the other hand, in the above-described embodiment, the rewards are to be earned and paid according to the number of visits or times of member companies, but instead of rewards, points are earned, and if a certain number of points are earned, the lottery can be paid or participate in a prize event. You may.

In the member user terminal 3 which can be connected to the main server 1, a log file generation program 21 for generating a log file in which log data in which the log of visits of member users is recorded during web surfing is accumulated. And, a log file transfer program 23 for transmitting the generated log file to the main server 1 is installed, the log file generation program 21 and the log file transfer program 23 from the main server (1) It is provided and installed.

The log file generated in the member user terminal 3 stores the URL address of the website of the member company 5 surfed by the member user, the browsed information, and the like. On the other hand, when the user surfs the web, a log file is also generated on the server of the member company 5 visited by the member user. The log file of the member company 5 records the address of the member user, the visited time and the visit period. .

By such a configuration, the main server 1 having the member companies 5, which are a plurality of affiliated websites, recruits member users and assigns each member user a separate member ID. In addition, a log file generation program 21 for generating a log file and a log file transmission program 23 for transferring the log file to the main server 1 are provided to each member user. The generation program 21 and the log file transmission program 23 are downloaded and installed. When a member user who installs a log file program performs web surfing, log data of a visited member company's website is generated on a member user's hard disk, and log data is accumulated to form a log file. At this time, a log file for the visited member user is also generated in the member company 5, and the log file of the member company may be accumulated to perform the same compensation for the member user. In this case, a log file generation program and a log file transmission program are installed in the member company 5 so that log files transmitted to the main server 1 are generated.

When the member user finishes web surfing, the generated log file is transferred from the member user terminal 3 to the main server 1 by the log file transfer program 23, and the main server 1 is a member company visited by the member user. The log file generated in (5) is received (S10). Meanwhile, the log file may be transmitted from the member user terminal 3 to the main server 1 when the web surfing is terminated, or when the web surfing starts, depending on the setting of the log file transfer program 23. For example, the transmission may be performed at regular intervals. In addition, each time the user visits the member company 5 may be transmitted in real time.

When the main server 1 receives the log file from the member user terminal 3, the main server 1 can receive the log file only with the approval of the member user. Thus, the main server 1 is a member. When the log file is provided from the user terminal 3, the member user may be paid a separate price or mileage. In addition, when the main server 1 is required, it may be agreed in advance so that a log file can be provided at any time without a separate approval process.

When the log file is transmitted from the member user terminal 3 in this way, the receiving program 11 of the main server 1 receives the log file, and at this time, it is determined whether the transmitted log file is the member user (S20). ), If it has not been sent from the member user, the situation ends. When the transmitted log file is the member user, the control unit 10 extracts only the log file having the member company URL from the received log file (S30). Then, the log file processing unit 19 in the log file of each member user. The number of URLs of the member companies 5 is accumulated, and at this time, the URLs of the member companies 5 are classified and integrated according to the compensation (S40). Then, the log file processing unit 19 calculates the total compensation amount to be paid to the member user according to the accumulated number of URLs of the member company 5 and the corresponding compensation (S50).

When the total compensation amount to be paid to the member user is calculated, the controller 10 notifies the member user of the total compensation amount to the member user terminal 3, and withdraws the compensation amount from the compensation database 17 to pay the member user. It becomes (S60). On the other hand, if the log file transfer program is set so that the log file is sent to the main server every time the member user visits the member company 5, the log file processing unit 19 calculates the reward in real time and gives the member user in real time. The user may be notified in real time of the compensation received by the member user through a pop up.

When the compensation payment is completed, the control unit 10 stores the log file in a log file database, analyzes the log file, grasps the interests and inclinations of member users, and creates a separate database. Member user information stored in a separate database can be used for separate individual marketing. That is, by providing general information or product information to the member user according to the interests of the member user indicated in the member user information, individual marketing for each member user is possible. In addition, the member user information may be provided to the member company 5 with the approval of the member user, and the member user may be compensated for the disclosure of the information.

As described above, according to the present invention, the member company member 5 of the member user is determined by determining the information stored in the log file generated during the web surfing of the member user and rewarding the member user with cyber money or cash according to the number of member companies 5 visited. Encouraging visits.

Accordingly, the affiliated member company 5 can induce visits of the member users even without direct advertising activities, so that a certain customer can be activated to activate the e-commerce. In addition, member users can be rewarded just by surfing the web.

As described above, according to the present invention, by using a log file generated during web surfing to compensate the user, it is possible to improve the advertising effect of the website to secure the user.

Claims (10)

In the compensation method for a user visiting a website through the Internet, Creating a log file storing visit information for a predetermined website; Transmitting the created log file to a predetermined main server; And determining a predetermined price based on the visited information in the log file, and providing the determined price to the user. The method of claim 1, The log file includes a URL of at least one website visited by the user and information of the user, and is stored in the terminal of the user. The method of claim 1, And the log file includes information of at least one user who visited the website, and is stored in a server of the website. The method of claim 2 or 3, The paying step, the user compensation method, characterized in that for paying the user in proportion to the number of visited websites stored in the log file. The method of claim 2 or 3, The paying step may include: pre-determining a compensation amount to be received by the user for each website, and paying the user by accumulating the compensation amount according to the visited website stored in the log file. Way. In the reward system for users visiting the website through the Internet, A user terminal having a log file generation program for forming a log file storing visit information for a predetermined website, and a log file transmission program for transferring the generated log file to a predetermined server; A log file program for receiving a log file transmitted by the log file transmission program, a log file database for storing the received log file, and a price determined according to the information stored in the log file. User compensation system comprising a control unit. The method of claim 6, And a log file processing unit for accumulating a reward according to the number of websites visited by the user. The method of claim 6, Compensation money to be received by the user for each website is predetermined, and further comprising a log file processing unit for accumulating the compensation according to the visited website stored in the log file. The method of claim 6, The main server, A member company database in which information of a member company having a website affiliated with the main server is stored; And a member user database in which information of a member who is allowed to use a predetermined service of the main server is stored. The method of claim 6, The main server, the user compensation system, characterized in that it further comprises a compensation database that stores the details of the price.