KR20010070557A - A research system using mobile terminals and the method thereof - Google Patents

Abstract

PURPOSE: A research system and a method thereof using a wireless communication terminal are provided to conveniently and rapidly perform a research by enabling a client to directly make out questions and to set conditions of analysis, and by enabling the client to confirm results of the research completed through an electronic mail, a wireless communication terminal or Internet. CONSTITUTION: A computer(1) of a research client is connected to a web server(2) through a communication network and transmits information to the web server(2). The web server(2) receives and stored information. A wireless communication terminal(7) supports a short message service. A database server(3) stores and manages information on the research. A communication server(5) transmits a short message and a telephone number to the wireless communication terminal(7). An ARS server(6) transmits the research and receives a response. In addition, the ARS server(6) stores a text or a voice file in the database server(3). An electronic mail server(4) transmits conditions and results of the research to an electronic mail of the client.

Description

A research system using mobile terminals and the method

The present invention relates to a research system using a wired and wireless communication terminal and a method thereof, and more particularly, a person requesting a questionnaire directly provides a questionnaire, a survey subject, or the like, or requests a questionnaire. The present invention relates to a research system and method for conducting a survey through a wireless communication terminal such as a cellular phone, an IMT 2000 terminal, or a PC, and providing the result in various ways.

Currently, surveys are important as a way to grasp a large number of opinions and gather them appropriately. For example, the study examines individual tastes, life patterns, preferences, service satisfaction, and awareness for commercial purposes, and examines individual presidential candidate preferences, political party support, and evaluation of programs for the purpose of collecting public opinion.

In the conventional survey method, when a client submits a survey to a professional institution, the survey professional institution writes a questionnaire and analyzes the opinions of the individual through personal visits, telephone consultations, online surveys, and ARS aggregation. It is common to provide the corrected result.

Among these methods, personal visits and telephone counseling methods are time-consuming to investigate and costly due to a large number of personnel, and a large number of subjects with strong objections to the methods are not easily surveyed. I can't.

On the other hand, the conventional method of surveying a questionnaire to an individual connected to the Internet through a computer has been used, but this has a problem in that the questionnaire is limited because it is limited to the client who accesses the Internet site to conduct the survey.

Due to this problem, a questionnaire is transmitted to a wireless communication terminal by using a short message service (SMS) to a questionnaire by transmitting a questionnaire to a wireless communication terminal of a survey subject and pressing a button of the wireless communication terminal. A method of answering and providing a survey result on the Internet has been proposed in the past.

However, the proposed method has a problem in that it is not possible to perform several surveys at the same time.

In addition, there is a problem in that the representativeness of the sample is inferior because randomness is not secured even in sampling.

In addition, the manager has a problem that the subject of the questionnaire production, such as producing a questionnaire. In other words, the client needs to fill out a questionnaire, extract a desired sample, and deliver his / her request to a manager in order to receive a result in a form that he / she wants to see.

In addition, when a survey conducted through a wireless communication terminal is completed, the survey is provided only on the Internet, and thus, a survey client takes the hassle of frequently accessing a survey site in order to know the result.

In addition, due to the rate of survey responses, more people than the planned number of respondents may occur because the survey is requested to a certain number of people than the planned number of people. It does not support tools that block people in advance.

In addition, in the conventionally proposed method, when storing a client's questionnaire answer using a wireless communication terminal using an ARS server, since only the text is stored, the user cannot receive opinions through the questionnaire's voice. It does not provide a service.

The present invention is to solve the above problems, a client requesting a survey to support the tool to create a questionnaire online via the computer and to select a survey target, and the method set by the client wired, wireless communication terminal The purpose of the present invention is to provide a research system and method for promptly conducting a survey and providing the result of the survey to a website or a client's email or wireless communication terminal when the survey is completed.

It is also an object of the present invention to provide a research system and method that can perform several questions at the same time.

In addition, an object of the present invention is to provide a research system and method using wired and wireless communication terminals to increase the representativeness of the survey subjects by ensuring the randomness of sampling.

In addition, an object of the present invention is to provide a research system and method for checking the number of respondents responding to the questionnaire in advance so as not to exceed the planned total number of people and the target number of cells.

In addition, the present invention is to store the voice for the subjective questionnaire when storing the questionnaire of the client using the wireless communication terminal using the ARS server so that the survey client can hear the live voice response of the respondents after the survey is completed It is an object of the present invention to provide a research system and method.

1 is an overall system configuration according to a preferred embodiment of the present invention.

2 is a DB configuration diagram of a database server according to an embodiment of the present invention.

3 is a block diagram conceptually illustrating a sampling process according to a preferred embodiment of the present invention.

4 is a diagram showing a relationship between a population, an extracted sample number, and a target sample number in sampling.

5 is a block diagram conceptually illustrating a questionnaire creation process according to a preferred embodiment of the present invention.

6 is a diagram illustrating an investigation process using a wireless communication terminal according to a preferred embodiment of the present invention.

7 is a flowchart showing the operation of the entire system according to a preferred embodiment of the present invention.

8 is an exemplary diagram of a web page for inputting a target sample number and a sample sample number during a sampling process.

9 is an exemplary diagram of a web page showing a sampling progress.

10 is an exemplary diagram of a web page showing a sampling result.

11 is an exemplary view of a web page illustrating the selection of an existing sample in the sampling process.

12 is an exemplary diagram of a web page showing details of an existing sample when utilizing an existing sample.

Figure 13 is an illustration of a web page that allows the client to enter a specific questionnaire.

14 is an exemplary diagram of a web page for creating a survey project.

15 is an exemplary diagram of a web page showing a plurality of project processes.

16 is an exemplary diagram of a web page for setting up a new analysis environment.

17 is a screen configuration diagram illustrating an example of a screen interface when a banner variable is selected in the same manner as the sample.

18 is an exemplary diagram of a web page showing an overview of the survey results.

19 is an exemplary view of a web page showing in detail the response result of each question by the questionnaire.

20 is an exemplary diagram of a web page showing a screen interface for project combining.

Figure 21 is a system block diagram according to another embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

1: Survey client's computer 7: Wireless communication terminal

3: database server 2: web server

5: communication server 6: ARS server

4: email server

In order to achieve the above object, the present invention provides a research method using a wireless communication terminal, the data of the population from the survey client's computer, data including the sample number and the target sample number for each unit that subdivided the population, And receiving information including data on a questionnaire online and storing the data in a database server for each survey project, extracting a sample to be surveyed from the population by the number of extracted samples, and storing the sample in the database server. Transmitting a short message and a call back number informing a questionnaire to a wireless communication terminal of a person belonging to the stored sample, and an ARS server provides a response to the questionnaire from the wireless communication terminal. Receiving the description from the ARS server; Receiving a response to the transmission, it characterized in that it comprises the steps of providing and processing a response to the questionnaire are stored in the database server that is stored in the database server.

Here, the reply telephone number transmitted to the sample communication subject's wireless communication terminal is selected by the survey client's computer, and in order to perform a plurality of projects, the reply telephone number is different for each survey project. When a plurality of survey projects are in progress, to identify the projects, a method of distinguishing projects may be used by searching for caller IDs in a list of survey targets for each project.

In addition, in order to ensure randomness of sampling, that is, representativeness of the sample, the sampling generates random numbers and sorts them in descending or ascending order, and extracts the extracted sample number in order from the sorting result, From the results, the size of the population is divided by the number of extracted samples, characterized in that the extraction by the extracted sample number.

In addition, when the ARS server is provided with a response to the questionnaire, when the number of the respondents exceeds the target number of samples per unit, the ARS server blocks the provision of the response, thereby controlling the number of questionnaire respondents in advance. It is done.

In addition, when the ARS server is provided with a response to the questionnaire, the ARS server checks whether the respondent belongs to the population, and if the ARS server does not belong, blocks the respondent's response.

According to another aspect of the present invention, in a research method using a wireless communication terminal, data from a survey client's computer, data including a sample number and a target sample number for each unit that subdivided the population, and a questionnaire; Receiving information including data about an item online and storing the data in a database server for each survey project; extracting a sample to be surveyed from the population by the extracted sample number and storing the sample in the database server; Transmitting a questionnaire and a reply telephone number to a wireless communication terminal of a person belonging to the stored sample; receiving a response to the questionnaire from the wireless communication terminal and storing the questionnaire in a database server; and storing the questionnaire stored in the database server. Research And processing and providing a response to the questionnaire based on the information on the result analysis criteria.

According to this, when a person corresponding to the sample receives a survey request to the wireless communication terminal, the response can be directly transmitted to the wireless communication terminal without calling the ARS server.

According to another aspect of the present invention, in a research method using a wireless communication terminal, data from a survey client's computer, data including a sample number and a target sample number for each unit that subdivided the population, and a questionnaire; Receiving information including data about an item online and storing the data in a database server for each survey project; extracting a sample to be surveyed from the population by the extracted sample number and storing the sample in the database server; Providing a questionnaire by a multimedia service to a wireless communication terminal of a person belonging to the stored sample, receiving a response to the questionnaire from the wireless communication terminal, and storing the questionnaire in the database server; And processing and providing a response to the questionnaire based on the information on the questionnaire analysis result.

In this case, the wireless communication terminal is a terminal supporting bi-directional high-speed multimedia communication such as an IMT 2000 terminal, and a survey and a response thereof may also be made in a multimedia manner in both directions directly without going through an ARS server.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram showing an entire system according to a preferred embodiment of the present invention.

As shown in FIG. 1, the research system according to the present invention connects to a web server 2 through a communication network and transmits information about a questionnaire, a survey sample, and a result analysis environment to the web server 2. The survey client's computer (1) and the survey client's computer (1) receives the information on the questionnaire, the survey sample, and the result analysis, stored in the database server (3), and after the survey is completed Web server (2) for calling the results from the database server (3) and providing them to the website, the wireless communication terminal (7) of the survey subject supported by the Short Message Service, and information about the questionnaire are stored. And a short message and a reply telephone number for requesting a response to the questionnaire to the database server 3 which is managed and managed, and the wireless communication terminal 7 of the survey subject stored in the database server 3. The communication server 5 and the survey subject make a call to the reply telephone number transmitted to the wireless communication terminal, transmit the questionnaire, receive a response by a button or voice, and store the response as a text or voice file in the database server 3. The ARS server 6 and an email server 4 for transmitting the questionnaire request and the survey progress to the e-mail of the subject and the questionnaire progress and the survey result to the client's e-mail.

The survey client's computer 1 is a various means such as a desktop PC and a notebook PC which can be connected to the Internet via an Internet service provider, and includes a web browser program for transmitting and receiving information on the Internet.

The wireless communication terminal 7 includes a cellular phone, a PCS or a PDA, which is provided with a short service wirelessly through a mobile communication business such as 011, 016, 017, 018, 019.

FIG. 2 shows an internal configuration diagram of the database server 3 shown in FIG. 1. As shown in FIG. 2, the database server 3 includes a database 31 storing data and the database 31. As shown in FIG. It includes a database management server (DBMS) 32, such as a structured query language (SQL) that allows you to record or access data.

The database 31 is suitably a relational database that can be easily accessed and reconstructed in a variety of ways. In the system according to the present invention, the database includes a target DB 311 storing information on all the targets of the survey project, a sample DB 312 storing information on the samples extracted from the entire target, Survey DB (313) that stores information about the survey of the survey project, Project DB (314) that stores information about the survey project, and analysis environment DB that stores the analysis environment for analyzing the response of the ongoing survey project ( 315), a response DB 316 in which a response to the questionnaire is stored for each survey project, and a result DB 317 in which an analysis result of the response for each project is stored.

The database preferably further includes a reward DB 318 for storing the reward details paid to the respondents participating in the project for each survey project, and a payment DB 319 for storing information on payment processing.

The web server 2 recruits all the subjects to be surveyed, stores the information about the subjects in the target DB 311 of the database server 3, and online from a client connected to the Internet through the computer 1. The sample DB (312), questionnaire DB (313), project DB (314), analysis of the database server (3) by inputting the sample, questionnaire, survey execution conditions, survey result analysis environment, etc. The data is stored in the environment DB 315 and the questionnaire response content stored in the response DB 316 is analyzed and stored in the result DB 317 according to the analysis environment set in the analysis environment DB 315. The project DB 314 stores the general contents of the survey, that is, a sample, a questionnaire, a survey progress condition, and the like for each survey project.

In addition, the web server 2 calls the rewards stored in the project DB 314 to provide the rewards to the survey respondents and to store the rewards in the reward DB 318, the question request cost, communication server usage cost In addition, the ARS server may be responsible for the payment processing for the generated transaction, such as the usage cost and the processed questionnaire result usage cost, and may store the payment details in the payment DB 319.

When the client selects a survey through the wireless communication terminal and inputs a short message to be transmitted to the wireless communication terminal, the communication server 5 passes through the mobile communication business to the sampled subject's wireless communication terminal, and the questionnaire contents and the compensation contents. Send a short message and reply phone number to inform you.

The ARS server 6 transmits a questionnaire when a survey subject makes a call to a reply telephone number transmitted to a wireless communication terminal, receives a response as a button or a voice, and stores it in the database server 3 as a text or voice file. In addition, the ARS server 6 blocks a response when the response time is exceeded or a response when the number of people is exceeded according to the response blocking condition stored in the project DB.

The e-mail server 4 is a server in charge of e-mail transmission and reception, and in the system according to the present invention, the content of the questionnaire stored in the questionnaire DB, the compensation content stored in the project DB, and the person If you click on participate in the survey, it sends an email containing the web page so that you can go to the web page where the survey is taking place. In addition, when the client selects the email service, the email server 4 transmits the questionnaire progress or completed result to the client's email address.

3 is a schematic diagram schematically illustrating a sampling process according to a preferred embodiment of the present invention.

As shown in FIG. 3, the web server receives a sample name, a population condition, a target sample number, and an extracted sample number online from a client to calculate a population that satisfies the population condition in the target DB in which the entire object is stored.

The client then subdivides the population, assigns a quota, and specifies the target sample and the extracted sample number for this subdivided unit (hereinafter referred to as the cell), and the web server samples the sample from the calculated population. Extracted and stored in the sample DB. If you send a questionnaire to a wireless communication terminal to 1000 people, you will have to send a questionnaire to more than 1000 people, for example 2000, since not all 1000 people will answer the questionnaire. At this time, 1000 people become the target sample number and 2000 people become the extracted sample number. The relationship between the population, the target sample number, and the extracted sample number is as shown in FIG.

The web server extracts a sample from the population, generates random digits for each cell, sorts them in descending or ascending order, extracts the number of samples in that order, or extracts the population at equal intervals. Extract as much. At this time, the first extraction point is selected using a random number. Sampling in this manner ensures representativeness of the sample since the probability that each object is extracted is equal for each cell of the population.

On the other hand, the client may create a new sample, but may use the existing sample or add a new sample to the existing sample. In this case, the web server provides the requesting client with a list of existing samples stored in the sample DB, and the client stores the new sample in the sample DB when the client uses the existing sample, corrects or corrects it, and enters a new sample name. In this case, it is desirable to limit the work of altering or deleting the existing sample to the creator or manager who created the sample.

5 is a schematic diagram schematically illustrating a questionnaire preparation process according to a preferred embodiment of the present invention.

The web server supports the client to directly fill out the questionnaire. As shown in FIG. 5, when the client writes the questionnaire online using the client computer, the questionnaire DB in the database server is generated. Store in The web server categorizes the survey contents by field to survey the survey contents such as the survey title, the number of questions by question, the question number, the questions by number, the summary of the questions, the types of questions, the view for the answers, the response conditions, and the date and time of the survey Save to DB. The response conditions include singular or plural responses, multiple choice or multiple choice, or mixed expression.

The web server supports the search of the contents of the previously created and saved surveys, and allows the client to use or modify the survey questions of the searched survey as is or add a new survey to the searched survey.

6 is a block diagram illustrating an investigation process using a wireless communication terminal according to a preferred embodiment of the present invention.

With reference to the wireless communication terminal number of the sample subject stored in the database server 3, the communication server 5 transmits a survey request short message including a reply telephone number through a mobile communication business that manages the corresponding wireless communication terminal number. It transmits to the wireless communication terminal 7. When the survey subject who confirms the transmitted short message presses a button to answer the survey, the survey object is connected to the ARS server 6 through the transmitted reply telephone number. The ARS server 6 transmits the questionnaire contents stored in the questionnaire DB to the wireless communication terminal 7 by voice, and when the respondent of the wireless communication terminal 7 responds to the questionnaire by pressing a button or recording a voice, ARS The server 6 stores the response in the database server 6.

At this time, the web server 2 receives the setting values such as the survey period through the ARS server 6 or the number of people for blocking the response, whether to block the duplicate response, etc. from the client to set the ARS server 6, the ARS server It can serve to control the operation of the.

On the other hand, when the questionnaire proceeds through the wireless communication terminal has a feature that can perform a number of projects at the same time. To this end, a different answering telephone number is assigned for each survey project, and the short message notifying the questionnaire through the communication server 5 is transmitted to the wireless communication terminal 7 of the subject, and the subject is sent to the replying telephone number transmitted to the wireless communication terminal. If you make a phone call, connect the line that is not on the line among several lines of ARS and recognize the reply phone number assigned to each project and conduct the questionnaire of the project.

Alternatively, as another method of simultaneously conducting a plurality of projects, the ARS line is divided into several bundles and given different numbers, and a different number of reply telephone numbers are assigned to each project, followed by a short message informing the questionnaire through the communication server (5). When the subject transmits to the subject's wireless communication terminal 7 and the subject makes a call to the transmitted reply telephone number of the wireless communication terminal, the corresponding reply telephone number can be recognized and connected to the bundled ARS line for the project to proceed with the questionnaire. .

Alternatively, as another way of working on multiple projects simultaneously, recognize the responder's caller ID and retrieve the caller ID from the list of project-specific survey subjects to identify which survey project the survey respondent's responses are about. Can be.

The web server receives analysis conditions such as questionnaire output form, statistical variables, and weights for converting target samples from the client or administrator, and stores them in the analysis environment DB, and analyzes the responses stored in the response DB according to the analysis conditions. Provide the completed result and save it in the result DB. In addition, the progress of the project can be analyzed and the progress can be provided and the progress can be updated and stored in the result DB. The web server may provide an analysis result of the response to be downloaded on the web, may be provided as an e-mail in association with an e-mail server, and may be provided as a short message in association with the communication server.

7 is a flowchart illustrating the operation of the entire system according to a preferred embodiment of the present invention.

To request a survey, a client first connects to a web server through a client computer. The client goes through a sampling process, a survey preparation process, a project creation process, and an analysis environment setup process.

First, the sampling process is explained.

The client first selects the target DB from which to extract the population. The target DB checks the target DB name, outline, and number of populations from the list provided by the web server, selects the desired target DB, or the client may provide the target DB. In the case of a customer satisfaction survey (CSI) or a survey of a specific group of specialists, the client may provide a target database.

Survey subject information stored in the target DB includes information for sampling and analysis of results such as gender, place of residence, age, and field of interest, information for reliability of the subject such as name and social security number, member ID, and password. There is.

After selecting the desired target database, decide whether to choose census or sampling. In case of selecting the whole survey, the entire subject DB is the subject of the survey, and in case of selecting the sample survey, the sample is detected.

If a sample survey is chosen, the client first enters the population. For example, if you want to select 500 men and women from 20 to 39 years of age living in Seoul, the population is defined as 20-39 years old male and female in Seoul. To extract the population, the client selects variables such as gender, age, and region, and selects the desired value from the values presented for each variable. That is, the client selects the city of Seoul, Busan, and Daegu among the values presented by selecting the place of residence, selects both the male and female values presented by selecting the gender, and selects 20, among the numbers presented by age. 21, ..., 38, 39.

Clients may subdivide their populations and rename them (hereinafter referred to as recordings).

Table 1 shows one embodiment of recording for a defined population.

One embodiment of recording for a population variable Selection Recording Name gender man south By age 20, 21,22, 23, 24 20-24 By region Gangnam-gu, Seocho-gu, Songpa-gu, Gangdong-gu Gangnam area

As indicated in Table 1, the client may use the recording process to assign the male “recording” recording name for the gender variable of the population, and from age 20 for the population selected from age 20 to 39 for age-specific variables. You can select up to 24 years as the recording value and enter the recording name as "20-24" or "20s" for the selected values 20, 21, 22, 23 and 24. Similarly, Gangnam-gu, Seocho-gu, Songpa-gu, and Gangdong-gu can be selected as the recording value in the whole district of Seoul, and "Gangnam-gu" can be given as the recording name. The same process can be used to segment different parts of the population and give each one a recording name.

At the end of the population definition, the client subdivides the population to determine the cells and enters the target sample number and the sample sample for each cell.

As mentioned above, if you send a questionnaire to a wireless communication terminal to 1000 people, you will have to send a questionnaire to more than 1000 people, for example 2000, since not all 1000 people will respond to the questionnaire. At this time, 1000 people become the target sample number and 2000 people become the extracted sample number. And these 2000 people should have randomness to represent the population. When determining the number of samples to be sampled, it is common to select a certain number of times more than the target number of samples in a range that does not exceed the number of populations by cell.

As shown in FIG. 8, after dividing a population into cells, specifying a quota, inputting a target sample number and an extracted sample number, and clicking a sampling button, the web server 2 extracts the sample for each cell. In order to secure representativeness, the web server 2 generates random digits for each cell, sorts them in descending or ascending order, extracts the corresponding sample number in order, or extracts the sample at equal intervals divided by the number of populations. Extract as much. At this time, the first extraction point is selected using a random number. Sampling in this way ensures that each object in the population has the same probability of extracting each object, thereby ensuring representativeness of the sample.

While the sampling is completed, the progress is preferably displayed on a web page as shown in FIG. 9, and when the sampling is completed, the web server displays the extracted sample to the client as shown in FIG. 10, When the client presses the save sample button, the web server stores the extracted sample in the sample database of the database server in the form of * .sample, for example.

In this way, the client may extract new samples from the population, but may add new samples to the existing sample or use the existing sample as is.

If the existing sample is to be used as it is, the client may use the existing sample itself as it is, or may use the logic used for the existing sampling. In the case of using the existing sample itself, it is mainly necessary to survey the same survey subjects at regular time intervals, and generally, the logic used for the existing sampling is used. Here, the logic refers to each step in the process from population definition to final sampling, that is, population definition, recording, quota specification, target sample and sample extraction, sampling, representation of sampling results, and storage of sample files. Say what you saved. Since the questionnaire ancestor subject included in the target DB can change over time, the extracted sample will be different even if the existing logic is used for sampling.

If the client wants to use the existing sample as it is, the web server calls and provides a sample list extracted from the sample database of the database server. If the client selects a desired file from the provided sample list file, for example, when the client selects the sample name Korean football as shown in FIG. 11, detailed information about the sample is provided. Detailed information about the selected existing sample is shown in FIG. 12. After receiving detailed information such as sample name, population definition, applied survey name, extraction date and time, number of samples for each cell, etc., as shown in FIG. 12, the client selects logic to select a sample of the existing file selected by selecting logic. The logic for the extraction process can be partially modified.

If you want to add a new sample to an existing sample, the web server provides a list of file names stored as ".sample", a list of extract dates, authors, and extracts. When the client selects a file to add from the provided list, the web server provides the detailed information such as the sample name, creation date, author, survey sample, sample sample, and summary from the sample database of the database server and stored in the project DB. The name of the investigation, the request period, the date of investigation, and the status of the progress of the applied survey in which the sample was used are called and provided.

The logic for the additional sampling process is implemented in each step, eg population definition, recording, numbering of samples, sampling, representation of sampling results, storage of a list file, for modification by the client. At this time, in the sampling step, the member corresponding to the selected sample is excluded from the additional sample.

Once sampling has been completed, the client enters the survey preparation phase.

Sponsors may choose to use the survey as new, additional or existing as for sampling. The survey is designed to facilitate search and classification, political / economic / administrative, broadcasting / sports / dating, distribution / retail, fashion / grocery, electronics / communication, housing / construction / cars, finance / services, children / education / publishing / It is desirable to distinguish between areas such as stationery, culture / trend / consciousness.

If the client chooses to create a new one, the web server displays a web page where the questionnaire name, the number of questions, and the outline of the questionnaire can be entered. Next, the web server displays a web page for inputting a specific questionnaire, which is illustrated in FIG. 13. The client enters a question number for the question, a response type such as singular / multiple answers, the content of the question, a summary of each question, and a view if the question type is multiple choice. If you select a specific number during the view, you can also specify to branch to a different question number. If the question is a short answer, it is preferable to designate a byte in the response column in consideration of being conducted on the web or written through a text message of the wireless communication terminal. Once a question is completed, when the client completes the questionnaire by clicking Next and entering the question again on a new screen, the web server displays the entire questionnaire results and allows the client to correct it if necessary. . When the client clicks Save Survey, the web server stores the survey in the survey database of the database server.

The newly created and saved questionnaire is provided as a list along with other questionnaire files stored in the questionnaire DB when "addition" and "existing use" are selected for the questionnaire creation from the client.

The following describes the case where the client does not create a new survey but uses the existing survey. If the client selects the questionnaire name "17 Presidential Election Prediction 1" from the list of surveys provided, the information on each question included in the questionnaire is provided, and the client can add, delete, or modify each item.

After completing the modification, the sponsor enters an overview of the newly created survey. For example, if a client adds a question to an existing "17 presidential presidential election 1" questionnaire, enters "17 Presidential presidential election 2" as the new questionnaire, and enters a questionnaire and an overview, the web server may Save the newly created survey information in the survey DB.

When the client completes the survey, the next step is to create a survey project.

14 is a screen configuration diagram illustrating a screen interface for generating a survey project.

As shown in FIG. 14, the client inputs a survey title through a suggested field, selects one of mobile, internet, and internet + mobile as a survey method, and decides whether to publish it on the web, Select the questionnaire file. In addition, the client selects a sample file to be surveyed, inputs whether or not to provide a reward to the survey respondents, and selects whether to provide the reward to all or part of the respondents when the reward is provided. Choose what rewards you want to pay.

The client, who has selected mobile or mobile + internet as the survey method, enters the information necessary to conduct the survey with the wireless communication terminal. First, select a callback number. For example, the return telephone number would be in the form of 080-xxx-xxxx. The reason for the client to select a reply phone number is to use the reply phone number to identify which project he or she participated in when performing multiple projects at once. When the client selects a return phone number, the web server checks to see if it is a number used by another project, and if not, permits it. Next, the client selects a file for ARS recording. In addition, the client inputs a start date and time for ARS setting, and inputs an end date and time to select a response number, and selects whether to count the number of responses. If you choose to count the number of responses, it can be useful when you need to get the result quickly because the questionnaire closes when the number of responses reaches the target sample, even if it does not reach the end time set in the ARS. In addition, the client chooses whether to limit the duplicate response. In general, duplicate responses are limited, but when the same survey is repeatedly performed at different time zones such as TV viewing, exceptions are allowed. Clients who select Unlimited Duplicate Responses may select Unlimited Responses or enter a certain time interval in the text box.

The client enters a short message to be sent to the selected communication wireless terminal. For example, you can enter, for example, "Payment-related questionnaire survey, during the course of the election, cyber money 1000 won in response, press the call button if you want to respond." The number of characters you enter is limited to the number of bytes that can be sent to a typical cell phone.

Clients who select either the Internet or Mobile + Internet as the survey method specify the e-mail contents and e-mail sending time for sending e-mails to the e-mail addresses of the samples stored in the sample DB. The e-mail includes a questionnaire that informs the survey and encourages participation of the survey, and it is preferable that the web page address of the survey is linked. In addition, the client selects one of "list" and "logic" as a blocking method. Blocking is to block the response of such person when the caller is not a survey subject, which is an important feature of the present invention to ensure the reliability of the survey. When the client selects "list" as the blocking method, the web server first identifies the project from the responder's reply telephone number, and looks up the respondent ID from the list of sample files of this project. If the responder is not on the list, the response is blocked. In addition, when the client selects "Logic" as the blocking method, the project is first identified from the respondent's reply telephone number, the respondent's ID is searched for, and the member information DB is searched. Determine if it meets or not to block the response. For example, if the population definition for a particular project is defined as "18-59 years old adult man and woman living in Seoul," look up the residence and age fields in the member population DB to see if the person lives in Seoul and whose age is 18-59. The search is made between the three to determine if the response continues.

The project created through this process is saved in the project DB in ".pjt" format. The client who created the project can modify the contents of the project and delete it in some cases.

In addition to creating new projects, the client can use existing projects, such as importing and using existing projects, assigning new names, or modifying or adding existing projects, as in the sampling and survey phases. To create a new project. The web server provides the requesting client with a list of projects stored in the project DB, and when the client selects a project and requests a change, the designated project can be modified. At this time, if the client wants to change the sample of the project, he or she can be linked to the sample processing web page to extract an additional sample or extract a new sample. You can add or edit questions or create a new survey. If the client wants to save the changed project, if the project creator before the change and the requested client are not the same, enter the new name and save it in the survey DB.If the project creator and the requested client are the same before the change, confirm the existing Update the project and save it in the survey DB.

As a feature of the present invention, a plurality of survey projects may be conducted at one time. 15 is a screen configuration diagram illustrating a screen interface for processing a plurality of projects.

As shown in Fig. 15, when the ARS work time is input and a plurality of projects are simultaneously performed, a plurality of projects in which the questionnaire name and the sample name are connected are displayed. When the respondent calls the reply telephone number sent to the wireless communication terminal, connect the non-busy line among the various lines of ARS and recognize the reply telephone number assigned differently for each project and conduct the questionnaire of the project. Or, divide the ARS line into several bundles and give each one a different number, and give a reply phone number differently for each project. When a respondent calls a sent reply phone number of a wireless communication terminal, the corresponding call back number is recognized and the project The questionnaire may be connected to the ARS line of the bundle in progress. Through this process, a number of projects are carried out at the same time, it is possible to grasp the status and progress of the line occupancy by each project.

When the project creation is complete, the client clicks "Next" to enter the "Setting up the analysis environment" step to analyze the responses for that project.

The web server presents the project name created by the client in the previous step to the project name to be analyzed so that the client does not input or search separately. The client who wants to set up the analysis environment for other projects besides the presented project can enter the project name directly or provide the project list and select the desired project.

The client who selects a target project to designate an analysis environment can set up a new analysis environment or use an existing analysis environment.

16 is a screen configuration diagram illustrating a screen interface for setting a new analysis environment. The client who selects a new analysis environment is provided with the screen interface shown in FIG. 16 and selects a result table format such as a cross tab / file chart / bar graph, units, weighting, and statistical variables.

The client who has selected the cross tab in the result table format may select "portrait" or "landscape", and may select whether to make the unit% or nominal.

If the client chooses to assign weights, the weights are used to convert the number of respondents to the target number of samples if the respondents do not reach the target number of samples or if they exceed the target number of samples.

The client chooses whether to specify all attributes as statistical variables or some attributes as statistical variables. If some attributes are selected as statistical variables, a table is created through banner selection and data format. The client chooses to make the banner variable the same as the extracted sample or to record a new one. If the client selects the same as the sample to set the variable and the recording value selected in the sampling process as it is, the existing screen selected during the sampling is provided as shown in FIG.

The client may, for example, select a desired variable different from the sample among gender, age, and regional variables and specify the variable name.

Table 2 shows the case of selecting a new banner variable.

One embodiment of selecting a new banner variable variable Optional variable New variable name gender O Response by gender By age O By region X Question 1 O Question 2 O Question 3 O Question 4 O

After selecting a banner variable of a statistic variable, the client may perform a recording process to further refine the selection variable and designate a recording name for easy recognition. Since the recording process has been described in the sampling step, a detailed description thereof will be omitted.

The client enters the order of the tables to provide the result, the table size, selects a statistic criterion such as the number of cases and the mean for the selected banner variable, selects the criterion at the level such as% and score, and selects a decimal point to reflect. Enter it. You can modify the level for the selection. Table 3 shows one embodiment of the new banner variable selection.

One embodiment of selecting a new banner variable variable Optional variable Value for question 1 Level name gender I'm doing very well Very good By age I'm very good at it Good By region so so usually Question 1 O I'm doing wrong Can't Question 2 Not very good Very bad

When the client who completes the input for setting the analysis environment inputs and stores the analysis environment title in the form of “.anal”, the result processing unit stores the generated analysis environment in the analysis environment DB. Before saving, it is preferable to output the result format to be output through the analysis environment set by the client on the screen so that the client selects the correction or saves through the provided screen.

It is natural that the client can use the existing analysis environment stored in the analysis environment DB as it is or change it partially and save it as a new analysis environment type. The set information can be changed, such as replacing the project included in the designated analysis environment with another project.

As the client completes the analysis setup for the survey project, all the setup for the client's survey is complete.

Thereafter, the web server conducts a survey according to the conditions set by the client, and the process is as follows.

If a survey via the Internet is selected, the web server sends an email requesting a survey response to the subjects of the sample through the email server. The e-mail may include a link to a survey web site, which is sent at a set e-mail sending time to meet the conditions stored in the project DB, includes compensation to be paid to induce a survey participation, and a survey is in progress.

When a sampled and emailed person selects the part linked to the email to participate in the survey and enters a response to the survey provided, the web server receives the result and responds to the survey of the project. It is stored in the response DB.

When the survey is selected through the mobile, the web server transmits the short message stored in the project DB and the return phone number for each project to the sample subject's wireless communication terminal through the communication server. If the short message transmission time is saved for the project in the project DB, the short message is transmitted at the set time.

The subject who received the short message informing the questionnaire request to the wireless communication terminal calls the reply phone number sent to the wireless communication terminal for the response and connected to the ARS server. Listen to and answer the questionnaire by text or voice. The ARS server stores the response of each question in the answer DB. At this time, the ARS server operates according to the conditions stored in the project DB. The survey process is as described above.

After the survey is completed, the web server analyzes the survey progress and results from the responses stored in the response DB according to the analysis environment stored in the analysis environment DB and publishes it on the Internet as needed.

The client can be provided with the progress and analysis of the surveys requested by him. In addition, if necessary, raw data may be provided as a result of downloading without being analyzed.

If you select "View survey results by client" when accessing the web server, you will be provided with a list of results by survey name, survey period, progress, target sample, and sample response.

The client may select one from the list provided to provide a brief overview of the results of the survey as shown in FIG. 18.

As shown in FIG. 18, the survey result, the subject of the survey, the subject of the survey, the sampling method, the sample size, the survey period, the survey method, and the total number of questions are provided by the client, and each cell of the extracted sample is provided. The target sample is compared with the actual response sample and the response rate is expressed as a percentage or a score. The response result may be provided in the form as shown in FIG. 19. In the case illustrated in FIG. 19, the survey is completed because the survey period is completed while the number of female respondents does not reach the target number. When the client selects weighting, the number of female respondents 450 is converted into a target 500. Results may be provided.

In the system according to the present invention, the details of the questionnaire results, such as the response result of each question item of the questionnaire illustrated in FIG. 19, are preferably provided to the client who paid the contracted cost, and the transaction details generated are the transaction DB. Are stored in.

20 is a screen configuration diagram illustrating a screen interface for project combining.

In addition, it is possible to compare and analyze the results between the projects, as shown in Figure 20 can be combined with the project through the result processing unit. Enter a new name for the project created by joining, and select the project to join. If the survey questions are the same and the respondents are different from each other, and the survey question items are different and the respondents are the same, the questionnaires may be divided and combined. The client can also adjust or maintain the analysis environment. The web server combines the results stored in the result DB and provides them to the client according to the project combining method specified by the client.

When the survey is completed, if the client selects to pay the compensation, the respondent as promised by the client will be provided to the respondent. The reward details provided are stored in the reward DB.

The results of the survey, the compensation processing details, and the transaction details can be sent to the client's client computer by e-mail in addition to being published on the Internet as described above or to the wireless communication terminal using a short message service.

As another embodiment of the present invention, when a wireless communication terminal supporting a high-speed multimedia service such as IMT 200 is used, a questionnaire and a response may be made between the communication server and the wireless communication terminal in a bidirectional multimedia manner without going through an ARS server. . This research system is shown in FIG.

In addition, as another embodiment of the present invention, the research method of the present invention can be used to calculate the market share data of each product through consumer panel (Consumer Pannel) survey.

Existing methods of calculating the market share of each product include a method of inquiring a retail store's purchase of goods and inventory books, and a method in which a general consumer writes down the product purchased by a diary. However, the former can be analyzed according to the type of retail store, but it cannot be analyzed by the type of consumer (by gender, age, region, living standard, lifestyle, etc.) which is absolutely necessary for establishment of each company's marketing strategy. The usefulness and accuracy of the data is significantly reduced by avoiding book exposure in Esau. In the latter case, the accuracy of the data is inferior due to missing data due to the inconvenience of the method.

According to the present invention, by building various types of panels such as housewives, single women, office workers, men from all over the country, a product barcode scanner is internally / externally installed to each panel, and has a function of transmitting data read through the scanner. Each time a purchase is made, the survey panel receives the communication terminal and transmits the barcode information, the purchase price, and the place of purchase to the communication server. Store Caller ID in survey response DB.

Based on the collected data, the market share of each product can be analyzed in various ways such as gender, age, region, income level, lifestyle, and living standard of consumers, and the convenience of data collection is improved to improve the usefulness and accuracy of the data. It can be improved.

In addition, as another embodiment of the present invention, it is also possible to investigate TV ratings using the research system of the present invention.

In other words, when a broadcasting station transmits a short message and a reply telephone number to a member's wireless communication terminal at a desired time period, and the members call the reply telephone number, what TV programs are currently being watched through the ARS server and their satisfaction with the program Can investigate how it is.

According to the present invention, a client requesting a questionnaire may, if necessary or desired, make a questionnaire by himself or herself, and may set a condition for analyzing the questionnaire and perform a questionnaire promptly through a wireless communication terminal according to a method set by the client. The completed and completed survey results can be checked through e-mail, wireless communication terminal or the Internet, thereby providing a quick and convenient survey effect.

In addition, the present invention is fast due to the questionnaire through the wired, wireless communication terminal, reliable because of the representativeness of the sampling is secured, and has the effect of providing an economical survey tool due to the cost of automation have.

In addition, through the present invention, the client is provided with the effect of reducing the time required for the progress of the plurality of questionnaires because a plurality of questionnaires can be performed at the same time.

On the other hand, the system according to the present invention provides an effect of increasing the speed and efficiency of the survey because it blocks in advance not to exceed the planned number of people by checking the number of respondents responding to the question by cell.

In addition, since the present invention supports the voice storage of the subjective questionnaire when storing the questionnaire of the client using the wireless communication terminal using the ARS server, the questionnaire client can listen to the live answer of the respondents through the present invention. Get the effect.

Claims (30)

In the research method using a wireless communication terminal, Receiving and storing online data about the definition of the population from the survey client's computer, the number of extracted samples and target samples for each unit subdividing the population, the conditions of the survey, and the criteria for analyzing the survey results; Selecting a population that meets the definition of the population from a stored member DB; Extracting a sample to be surveyed from the population by the extracted sample number and storing the sample as a sample DB; Receiving and storing the contents of the survey question online from the survey client's computer; Transmitting a short message and a call back number informing a questionnaire to a wireless communication terminal of a person belonging to the sample; Receiving, by an ARS server, a response to a questionnaire from the wireless communication terminal; Receiving and storing a response to the questionnaire from the ARS server; Analyzing the response to the questionnaire according to the survey result analysis criterion and providing the analysis result, Each of the above steps is a research method characterized in that the survey project can be carried out independently. The method of claim 1, wherein the reply telephone number is selected by a computer of the survey client. 2. The method of claim 1, wherein the response telephone number is different for each survey project. The method of claim 3, wherein the receiving of the response to the questionnaire from the wireless communication terminal by the ARS server comprises: connecting to a line on which no call is occurring in the ARS line, and based on the reply telephone number; The research method further comprises the step of recognizing. The telephone line of claim 3, wherein the lines of the ARS server are divided into multiple bundles, and different bundles are assigned to each bundle, and when the ARS server receives a response to a questionnaire from the wireless communication terminal, Research method characterized in that connected to the line in the assigned ARS line bundle. The method of claim 1, wherein the receiving of the response to the questionnaire from the wireless communication terminal by the ARS server comprises: recognizing the ID of the respondent; A research method comprising the step of determining if the response is about a project. The method of claim 1, wherein the sampling comprises generating random numbers and sorting in descending or ascending order, extracting the extracted sample number in order from the sorting result, or dividing the size of the population by the extracted sample number from the sorting result. Research method characterized in that the extraction by the number of samples extracted at intervals. The research method of claim 1, wherein the ARS server receives a response to the questionnaire, and prevents the response from being provided when the number of the respondents exceeds the target number of samples per unit. 4. The method of claim 3, wherein the receiving of the response to the survey by the ARS server comprises: identifying a survey project from the reply telephone number, checking whether the respondent belongs to a sample of the survey project; And if not belonging, blocking the responder's response. The method of claim 3, wherein the receiving of the response to the survey by the ARS server comprises: identifying a survey project from the reply telephone number, and querying a stored member DB corresponding to the survey project with a respondent ID. Thereby determining whether the respondent satisfies the definition of the population, and if not, blocking the respondent's response. The method of claim 1, wherein when the ARS server receives a response to the questionnaire, if the response is a duplicate response due to the survey progress condition, the response is blocked if the response is a duplicate response. How to research. The method of claim 1, wherein when the ARS server receives a response to the questionnaire, the response is a duplicate response within the time interval when a duplicate response is allowed according to the survey progress condition and a time interval of the duplicate response is set. If so, blocking the response. The method according to claim 1, wherein when the ARS server receives a response to the survey, if a duplicate response is allowed due to the survey proceeding condition, the duplicate response is overwritten or appended to a previous response. Research method characterized in that (insert). The research method of claim 1, wherein when the survey client requests, the response to the survey can be downloaded from a web site in a raw data. The method according to claim 1, wherein in providing the analysis result, the survey client requests, the survey items of two or more survey projects are the same or similar, and the respondents are different, and the survey items are different and the respondents are different. If is the same, the research method further comprises the step of providing a combined response of the two or more survey projects. The research method of claim 1, wherein the ARS server stores a response to a questionnaire from the wireless communication terminal in a voice file or a text file. The method according to claim 1, wherein the survey progress condition includes a branch content of the questionnaire, a response type, a response method, a survey period, a method of blocking a response, whether a duplicate response is allowed, whether to ignore a previous response in a duplicate response, and a duplicate response. And data for the survey result analysis criteria, including an allowable interval, and an output format, and data regarding weighting necessary to convert the number of respondents to the target extract if the number of respondents does not reach the target extract. A research method characterized by. The research method of claim 1, wherein the ARS server is automatically set according to the survey proceeding condition. The wireless communication terminal of claim 1, wherein, at the request of the survey client, the survey progress or the compensation processing history analyzed according to the survey result analysis criteria are provided through a web site or an email, or the survey client's wireless communication terminal. The research method further comprises the step of providing. In the research method using a wireless communication terminal, Receiving and storing data online from the survey client's computer about the definition of the population, the conditions of the survey, and the criteria for analyzing the survey results; Determining, by the ARS server, whether the response belongs to the survey project based on the reply telephone number of the survey respondent; Determining, by the ARS server, by searching a member DB of a database server whether the respondent satisfies the definition of the population; Receiving, by the ARS server, only if the respondent satisfies the definition of the population; Analyzing the response according to the survey result analysis criteria and providing the analysis result. In the research method using a wireless communication terminal, Receiving online data from the survey client's computer about the survey proceeding conditions and the criteria for analyzing the survey results, and storing the data online; At the request of the survey client's computer, selecting a sample by extracting a sample from the member DB stored in the database server using the logic stored in the database server; Receiving the contents of the questionnaire online from the survey client's computer and storing them in a database server; Transmitting a short message and a call back number informing a questionnaire to a wireless communication terminal of a person belonging to the sample; Receiving, by an ARS server, a response to a questionnaire from the wireless communication terminal; Receiving a response to the questionnaire from the ARS server and storing the response in the database server; Analyzing the response to the questionnaire according to the survey result analysis criterion and providing the analysis result, Each of the above steps may be independently conducted at the same time for each survey project. The method of claim 1, wherein if necessary, extracting additional samples from the population by using or modifying the logic used in the previous sampling, wherein the additional sample and the previously extracted sample are not duplicated. The research method further comprises. In the research method using a wireless communication terminal, Receive the upload of the population file from the survey client's computer, and receive and store online data about the sample number and target sample, survey progress conditions, and the analysis result of the survey for each unit of the population. To do that, Extracting and storing a sample to be surveyed from the population by the extracted sample number; Receiving and storing the contents of the survey question online from the survey client's computer; Transmitting a short message and a call back number informing a questionnaire to a wireless communication terminal of a person belonging to the sample; Receiving, by an ARS server, a response to a questionnaire from the wireless communication terminal; Receiving and storing a response to the questionnaire from the ARS server; Analyzing the response to the questionnaire according to the survey result analysis criterion and providing the analysis result, Each of the above steps may be independently conducted at the same time for each survey project. 24. The method of any one of claims 1, 21, or 23, wherein said wireless communication terminal comprises a PCS, a cellular phone, or a PDA. Receiving and storing online data about the definition of the population from the survey client's computer, the number of extracted samples and target samples for each unit subdividing the population, the conditions of the survey, and the criteria for analyzing the survey results; Selecting a population that meets the definition of the population from a stored member DB; Extracting a sample to be surveyed from the population by the extracted sample number and storing the sample as a sample DB; Receiving and storing the contents of the survey question online from the survey client's computer; Transmitting a questionnaire by a multimedia service to a wireless communication terminal of a person belonging to the sample; Receiving and storing a response to the questionnaire from the wireless communication terminal; Analyzing the response to the questionnaire according to the survey result analysis criteria, and providing the analysis result, Each of the above steps may be independently conducted at the same time for each survey project. The research method of claim 25, wherein the wireless communication terminal is an IMT 2000 terminal. In the market share survey method using a wireless communication terminal having a product barcode scanner internal / external and having a function to transmit the data read through the scanner, Receiving online data about the definition of the population, the number of extracted samples and target samples for each unit subdividing the population, the conditions of the investigation, and the criteria for analyzing the results of the survey from the client's computer; Selecting a population that meets the definition of the population from a stored member DB; Extracting and storing a sample to be surveyed from the population by the number of extracted samples; Receiving and storing information on a purchased item from a wireless communication terminal having a barcode reading function of a person belonging to the sample; And analyzing the received information according to the analysis result analysis criteria and providing the analysis result. The method of claim 27, wherein the information about the purchased item includes a purchase price, a purchase place, and barcode information. The method of claim 27, wherein the analysis of the information is performed by gender, region, age, lifestyle, income level, or living standard. In the TV audience research method using a wireless communication terminal, Receiving online data from the computer of the broadcasting station about the condition for conducting the viewership survey and the criteria for analyzing the viewership survey results; Receiving and storing contents of a survey question online from a computer of the broadcasting station; Transmitting a short message and a call back number informing a rating survey to a wireless communication terminal of a person belonging to a member DB, Receiving, by the ARS server, a response to the survey from the wireless communication terminal; Receiving and storing a response to the survey from the ARS server; Analyzing the response to the survey according to the survey result analysis criteria, and providing the analysis result, Each of the above steps may be independently performed at the same time for each viewer rating research project.