KR20010067507A - A match advertisement method by an automobile and its system - Google Patents

A match advertisement method by an automobile and its system Download PDF

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KR20010067507A
KR20010067507A KR1020010004709A KR20010004709A KR20010067507A KR 20010067507 A KR20010067507 A KR 20010067507A KR 1020010004709 A KR1020010004709 A KR 1020010004709A KR 20010004709 A KR20010004709 A KR 20010004709A KR 20010067507 A KR20010067507 A KR 20010067507A
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advertisement
information
vehicle
data
reading
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김보연
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김보연
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G06Q30/0266—Vehicular advertisement based on the position of the vehicle
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
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  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
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  • General Business, Economics & Management (AREA)
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: A system and a method of customized advertisement using vehicles are provided to search most proper advertisement according to a region in which vehicles are located and character of passengers getting on the vehicles and provide the selected advertisement. CONSTITUTION: A display device(17) is installed in a vehicle. A location detecting device(12) detects present location of the vehicle. A mobile control system(11) controls the display device(17), transmits location information inputted through the location detecting device(12) via a wireless communication network and receives various type of information via the wireless communication network. A main server(20) connects to the mobile control system(11) via the wireless communication network, receives location information of a vehicle, reads data from a data part and transmits the read data. A manager terminal(40) controls operation of the main server(20). The data part comprises a region linking advertisement list data part(32) storing proper advertisement list according to regions, an advertisement data part(34) storing various type of advertisement data and a subscriber data part(31) storing information of subscribers connected.

Description

차량을 이용한 맞춤 광고방법 및 그 시스템{A match advertisement method by an automobile and its system}Customized advertisement method using a vehicle and its system {A match advertisement method by an automobile and its system}

본 발명은 차량을 이용한 맞춤 광고방법 및 그 시스템에 관한 것으로, 더욱상세하게는 차량의 위치한 지역과 탑승한 탑승자의 특성에 따라 적정한 광고를 제공하여 광고효과를 극대화 할 수 있도록 함을 목적으로 한 것이다.The present invention relates to a customized advertising method and system using a vehicle, and more particularly, to provide an appropriate advertisement according to the location of the vehicle and the characteristics of the occupant to maximize the advertising effect. .

일반적으로, 광고는 주로 TV등과 같은 매스미디어를 통하여 주로 이루어지고 있으며, 광고시장의 대부분을 차지하고 있다.In general, advertising is mainly carried out through mass media such as TV, and occupies most of the advertising market.

그러나, 근래에 들어서는 인터넷의 대중화로 인하여 다양한 방법을 통하여 광고가 이루어지고 있으나 대부분의 광고들이 피광고자가 위치한 지역이나 성별 및 성격등과 같은 개인의 특성에 관계없이 이루어져 피광고자의 주의를 끌지 못하므로 광고효과가 미약한 실정이다.However, in recent years, due to the popularization of the Internet, advertisements are made through various methods. However, most advertisements are irrelevant to the individual's characteristics such as the region where the advertiser is located, gender, and personality. The advertising effect is weak.

또한, 소규모 업자들의 경우에는 많은 돈을 들여 광고를 한다하여도 피광고자가 광고주의 업소가 위치한 곳에 들르지 않는다면 그 효과는 아주 미약한 것이다.In addition, in the case of small businesses, even if the advertiser pays a lot of money, the effect is very weak if the advertiser does not stop where the advertiser's business is located.

이에, 본 발명은 상술한 바와 같은 문제점을 해결하기 위하여 안출한 것으로, 차량이 위치한 지역과 탑승한 탑승자의 특성에 따라 가장 적정한 광고를 검색하여 제공할 수 있도록 한 것이다.Accordingly, the present invention has been made to solve the above-described problems, it is to be able to search for and provide the most appropriate advertising according to the area where the vehicle is located and the characteristics of the occupant.

도 1 은 본 발명에 따른 일 실시예를 보인 주요 구성도.1 is a main configuration showing an embodiment according to the present invention.

도 2 는 본 발명에 다른 동작과정을 보인 작동흐름도.2 is an operational flow diagram showing another operation process in the present invention.

＜도면의 주요부분에 대한 부호의 설명＞<Description of the code | symbol about the principal part of drawing>

11 : 모빌컨트롤 시스템 12 : 위치감지장치11: mobile control system 12: position detection device

13 : 단말기리딩기 14 : 카드리딩기13 Terminal Reading Machine 14 Card Reading Machine

15 : 영상리딩기 16 : 음성리딩기15: video reading machine 16: voice reading machine

17 : 디스플레이장치17 display device

20 : 메인서버20: main server

31 : 가입자데이터부 32 : 지역연계광고목록데이터부31: subscriber data unit 32: regional linked advertisement list data unit

33 : 특성연계광고목록데이터부 34 : 광고데이터부33: characteristic associated advertisement list data portion 34: advertisement data portion

40 : 관리자단말기40: manager terminal

이하, 본 발명에 대하여 상세히 설명하면 다음과 같다.Hereinafter, the present invention will be described in detail.

본 발명은 차량에 탑승한 탑승자의 특성과 차량이 위치한 지역에 알맞은 광고를 제공하여 광고효과를 극대화 할 수 있도록 한 것으로, 차량 내에 구비되는 디스플레이장치(17)와, 차량의 현재위치를 감지하는 위치감지장치(12)와, 상기 디스플레이장치(17)를 제어하고 위치감지장치(12)를 통하여 입력된 위치정보를 무선통신망을 통하여 전송함과 더불어 각종정보를 수신하는 모빌컨트롤시스템(11)과, 상기 모빌컨트롤시스템(11)과 무선통신망을 통하여 접속하여 접속차량의 위치정보를 수신하고 데이터부로부터 정보를 리딩하여 전송하는 메인서버(20)와, 상기 메인서버(20)의 동작을 제어하는 관리자단말기(40)로 구성한 것이다.The present invention is to maximize the advertising effect by providing an advertisement suitable for the characteristics of the occupant and the area in which the vehicle is located, the display device 17 provided in the vehicle and the position to detect the current position of the vehicle A mobile control system 11 for controlling the sensing device 12, the display device 17, transmitting the position information input through the position sensing device 12 through a wireless communication network, and receiving various types of information; A main server 20 connected to the mobile control system 11 through a wireless communication network to receive location information of a connected vehicle, reading and transmitting information from a data unit, and an administrator controlling the operation of the main server 20; The terminal 40 is configured.

여기서, 상기 데이터부는 지역에 따른 적정한 광고목록이 저장되어 있는 지역연계광고목록데이터부(32)와, 각종 광고데이터가 저장되어 있는 광고데이터부(34)와, 접속한 가입자의 정보가저장되어 있는 가입자데이터부(31)로 이루어진 것이다.In this case, the data unit includes a region-associated advertisement list data unit 32 storing an appropriate advertisement list according to a region, an advertisement data unit 34 storing various advertisement data, and information of a connected subscriber. Subscriber data portion 31 is made.

한편, 본 발명의 실시에 있어서 차량에 탑승한 탑승자의 특성정보를 읽어들이는 특성정보리딩수단을 구비하고, 데이터부에는 탑승자의 특성에 따른 적정한 광고목록이 저장되어 있는 특성연계광고목록데이터부(33)를 구비하여 실시할 수 있는것이다.On the other hand, in the practice of the present invention is provided with a characteristic information reading means for reading the characteristic information of the occupant in the vehicle, characterized in that the characteristic associated advertisement list data section that stores the appropriate advertisement list according to the characteristics of the occupant ( 33) can be carried out.

여기서, 상기 특성정보리딩수단으로는 개인의 신상정보가 저장되어 있는 카드를 통하여 정보를 리딩하는 카드리딩기(14)와, 차량에 거치되며 사용자의 신상정보가 저장되어 있는 휴대무선단말기를 통하여 정보를 리딩하는 단말기리딩기(13)와, 영상데이터를 통하여 탑승자의 성별 및 노소의 정보를 리딩할 수 있게 한 영상리딩기(15)와, 탑승자의 음성을 리딩하는 음성리딩기(16) 등으로 구성할 수 있는 것이며, 이에, 따라 데이터부의 특성연계광고목록데이터부(33)는 카드와 휴대용무선단말기에 저장된 신상데이터 및 영상과 음성에 따라 알맞은 광고목록데이터로 구성되는 것이다.Here, the characteristic information reading means includes a card reader 14 for reading information through a card in which personal information is stored, and a portable wireless terminal mounted on a vehicle and storing personal information of a user. The terminal reader 13 for reading the information, the video reader 15 for reading the gender and the young and old information of the passenger through the image data, the voice reader 16 for reading the passenger's voice, etc. Accordingly, the feature-associated advertisement list data unit 33 of the data unit is composed of personal data stored in a card and a portable wireless terminal and advertisement data suitable for video and audio.

상기한 바와 같이 구성된 본 발명은 새로운 승객의 탑승 또는 운전자의 조작에 의하여 시스템이 동작되는 시스템동작과정(110)과, 탑승시 위치감지장치(12)가 현재 차량의 위치를 감지하는 위치감지과정(121)과, 상기 위치감지과정(121)을 통하여 감지된 위치정보를 모빌컨트롤시스템(11)이 무선통신망을 통하여 메인서버(20)로 전송하는 위치정보전송과정(130)과, 상기 위치정보전송과정(130)을 통하여 전송된 위치정보를 메인서버(20)가 수신하는 위치정보수신과정(140)과, 상기 위치정보수신과정(140)을 통하여 수신한 위치정보에 따라 메인서버(20)가 데이터부의 지역연계광고목록데이터부(32)로부터 적정한 광고 목록을 검색하는 적정광고목록검색과정(150)과, 상기 적정광고목록검색과정(150)을 통하여 검색된 광고목록에 따른 광고데이터를 메인서버(20)가 광고데이터부(34)로부터 리딩하는 광고데이터리딩과정(160)과, 상기 광고데이터리딩과정(160)을 통하여 리딩한 광고데이터를 메인서버(20)가 무선통신망을 통하여 차량의 모빌컨트롤시스템(11)으로 전송하는 광고데이터전송과정(170)과, 상기 광고데이터전송과정(170)을 통하여 전송된 광고를 모빌컨트롤시스템(11)이 수신하는 광고데이터수신과정(180)과, 상기 광고데이터수신과정(180)을 통하여 수신된 광고데이터를 모빌컨트롤시스템(11)이 디스플레이장치(17)를 통하여 디스플레이하는 광고데이터디스플레이과정(190)과, 상기 광고디스플레이과정(190)을 통하여 광고의 디스플레이가 완료되면 가입자데이터부(31)에 광고수신에 따른 대가를 기록하는 광고수신대가기록과정(200)으로 이루어진 것이다.The present invention configured as described above is a system operation process 110 in which the system is operated by a new passenger boarding or a driver's operation, and a position sensing process in which the position detecting device 12 detects the current position of the vehicle when boarding ( 121 and a location information transmission process 130 for transmitting the location information detected through the location detection process 121 to the main server 20 through a wireless communication network, and the location information transmission. The main server 20 according to the location information receiving process 140 that the main server 20 receives the location information transmitted through the process 130 and the location information received through the location information receiving process 140. Proper ad list search process 150 for searching the appropriate ad list from the local-associated ad list data unit 32 of the data unit and the advertisement data according to the ad list searched through the appropriate ad list search process 150 to the main server ( 20) advertising The advertising data reading process 160 reading from the data unit 34 and the advertising data reading through the advertising data reading process 160 are carried out by the main server 20 via a wireless communication network. The advertisement data transmission process 170 for transmitting to the advertisement data receiving process 180 that the mobile control system 11 receives the advertisement transmitted through the advertisement data transmission process 170, and the advertisement data receiving process ( The advertisement data display process 190 which the mobile control system 11 displays the advertisement data received through the display device 17 through the display apparatus 17 and the subscriber when the display of the advertisement is completed through the advertisement display process 190. In the data unit 31, the advertisement receiving payment recording process 200 records the cost of receiving the advertisement.

한편, 본 발명의 실시에 있어서 차량에 탑승자의 특성정보리딩수단이 구비된 경우에는 위치감지과정(121)에 있어서 탑승자가 소지한 카드 또는 휴대무선단말기에 저장된 신상정보와 영상을 통하여 성별, 노소의 정보와 음성을 통한 정보 등과 같은 특성정보를 리딩하는 특성정보리딩과정(122)을 동시에 실시하고, 적정광고목록검색과정(150)에서 지역과 더불어 개인특성에 따라 리딩된 광고목록을 검색하도록 실시할 수 있는 것이다.On the other hand, if the vehicle is equipped with a characteristic information reading means of the occupant in the implementation of the present invention in the position detection process 121 through the personal information and images stored in the card or portable wireless terminal possessed by the occupant Simultaneously perform the characteristic information reading process 122 for reading characteristic information such as information and information through voice, and perform the appropriate advertisement list searching process 150 to search the leading advertisement list according to the personal characteristics together with the region. It can be.

이하, 본 발명의 작동과정에 대하여 설명하면 다음과 같다.Hereinafter, the operation of the present invention will be described.

상기한 바와 같이 위치감지장치(12)와 특성리딩수단, 모빌컨트롤시스템(11), 디스플레이장치(17), 메인서버(20) 및 데이터부로 구성된 본 발명은 차량에 새로운 탑승자 탑승이 감지되거나 운전자가 조작하게 되면 위치감지장치(12)와 특성리딩수단이 작동하여 거치되는 휴대용무선단말기로부터 신상정보를 리딩하는 단말기리딩기(13) 또는 카드로부터 신상정보를 리딩하는 카드리딩기(14)를 통하여 신상정보를 리딩함과 더불어 영상리딩기(15)를 통하여 탑승자의 영상데이터를 리딩하며, 음성리딩기(16)를 통하여 음성데이터를 리딩한다.As described above, the present invention comprises a position detecting device 12, a characteristic reading means, a mobile control system 11, a display device 17, a main server 20, and a data unit. When operated, the position sensing device 12 and the characteristic reading means operate through the terminal reader 13 for reading the personal information from the portable wireless terminal mounted or the card reader 14 for reading the personal information from the card. In addition to reading the information, the video data of the occupant is read through the video reader 15, and the audio data is read through the audio reader 16.

이상과 같이 위치감지장치(12)를 통하여 차량의 위치를 감지하고 특성리딩수단을 통하여 리딩한 탑승자의 특성정보를 모빌컨트롤시스템(11)이 무선통신망을 통하여 메인서버(20)에 전송을 한다.As described above, the position control device 12 detects the position of the vehicle and transmits the characteristic information of the occupant read through the characteristic reading means to the main server 20 through the wireless communication network.

상기 차량의 모빌컨트롤시스템(11)으로부터 위치정보와 탑승객의 특성정보가 입력되면 메인서버(20)는 접속자가 가입자인가를 판단하고 데이터부의 지역연계광고목록데이터부(32)와 특성연계광고목록데이터부(33)를 통하여 차량의 위치와 탑승자의 특성에 따른 광고목록을 검색하며, 검색된 광고목록에 따라 광고데이터부(34)로부터 광고데이터를 리딩한 후 무성통신망을 통하여 차량의 모빌컨트롤시스템(11)으로 광고데이터를 전송한다.When the location information and the characteristic information of the passengers are input from the mobile control system 11 of the vehicle, the main server 20 determines whether the visitor is a subscriber, and the regional associated advertisement list data unit 32 and the characteristic associated advertisement list data of the data unit. Search the advertisement list according to the position of the vehicle and the characteristics of the occupant through the unit 33, read the advertisement data from the advertisement data unit 34 according to the searched advertisement list, and then the mobile control system 11 of the vehicle through the unvoiced communication network. Send the advertising data.

상기 메인서버(20)로부터 광고데이터가 전송되면 모빌컨트롤시스템(11)은 상기 광고데이터를 수신하여 디스플레이를 통하여 현재의 위치와 탑승자의 특성에 따라 알맞은 광고를 디스플레이하는 것이다.When the advertisement data is transmitted from the main server 20, the mobile control system 11 receives the advertisement data and displays suitable advertisements according to the current position and the characteristics of the occupant through the display.

그리고, 상기한 바와 같은 광고데이터의 디스플레이가 완료되면 데이터부의 가입자데이터부(31)에 광고의 수신에 따라 대가가 기록되게 되며, 이 대가는 일정 기간 축적후 현금 또는 이 상응하는 상품으로 지급되는 것이다.Then, when the display of the advertisement data as described above is completed, the price is recorded in accordance with the reception of the advertisement in the subscriber data portion 31 of the data portion, and the price is paid in cash or a corresponding product after accumulating for a predetermined period. .

따라서, 본 발명은 차량을 통하여 광고를 실시함에 있어 차량의 위치와 탑승자의 특성에 따른 적정한 광고데이터를 검색하여서 광고를 실시하므로 탑승자에게도 필요하고 흥미를 느낄 수 있는 광고를 제공하므로서 광고의 효과를 극대화 할 수 있는 매우 유용한 것이다.Accordingly, the present invention maximizes the effectiveness of the advertisement by providing an advertisement that can be needed and interesting to the passenger because the advertisement is carried out by searching the appropriate advertisement data according to the position of the vehicle and the characteristics of the occupant in performing the advertisement through the vehicle. It is a very useful thing to do.

Claims (8)

차량 내에 구비되는 디스플레이장치(17)와,A display device 17 provided in the vehicle, 차량의 현재위치를 감지하는 위치감지장치(12)와,Position detection device 12 for detecting the current position of the vehicle, 상기 디스플레이장치(17)를 제어하고 위치감지장치(12)를 통하여 입력된 위치정보를 무선통신망을 통하여 전송함과 더불어 각종정보를 수신하는 모빌컨트롤시스템(11)과,A mobile control system 11 for controlling the display apparatus 17 and transmitting position information input through the position sensing apparatus 12 through a wireless communication network and receiving various types of information; 상기 모빌컨트롤시스템(11)과 무선통신망을 통하여 접속하여 접속차량의 위치정보를 수신하고 데이터부로부터 정보를 리딩하여 전송하는 메인서버(20)와,A main server 20 connected to the mobile control system 11 through a wireless communication network to receive location information of a connected vehicle, and read and transmit information from a data unit; 상기 메인서버(20)의 동작을 제어하는 관리자단말기(40)로 구성하되,Is configured as an administrator terminal 40 for controlling the operation of the main server 20, 상기 데이터부는 지역에 따른 적정한 광고목록이 저장되어 있는 지역연계광고목록데이터부(32)와, 각종 광고데이터가 저장되어 있는 광고데이터부(34)와, 접속한 가입자의 정보가저장되어 있는 가입자데이터부(31)로 이루어진 것을 특징으로 하는 차량을 이용한 맞춤 광고시스템.The data unit includes a region-associated advertisement list data unit 32 storing an appropriate advertisement list according to a region, an advertisement data unit 34 storing various advertisement data, and subscriber data storing information of a connected subscriber. Customized advertising system using a vehicle, characterized in that consisting of 31. 제 1 항에 있어서;The method of claim 1; 차량에 탑승한 탑승자의 특성정보를 읽어들이는 특성정보리딩수단을 구비하고, 데이터부에는 탑승자의 특성에 따른 적정한 광고목록이 저장되어 있는 특성연계광고목록데이터부(33)를 구비한 것을 특징으로 하는 차량을 이용한 맞춤 광고시스템.Characteristic information reading means for reading the characteristic information of the occupant on board the vehicle, characterized in that the data portion is provided with a feature-associated advertisement list data section 33 that stores the appropriate advertisement list according to the characteristics of the occupant Customized advertising system using a vehicle to say. 제 2 항에 있어서,The method of claim 2, 상기 특성정보리딩수단으로는 개인의 신상정보가 저장되어 있는 카드를 통하여 정보를 리딩하는 카드리딩기(14)로 구성한 것을 특징으로 하는 차량을 이용한 맞춤 광고시스템.The characteristic information reading means is a personalized advertising system using a vehicle, characterized in that it comprises a card reading machine 14 for reading information through a card in which personal information is stored. 제 2 항에 있어서,The method of claim 2, 상기 특성정보리딩수단으로는 차량에 거치되며 사용자의 신상정보가 저장되어 있는 휴대무선단말기를 통하여 정보를 리딩하는 단말기리딩기(13)로 구성한 것을 특징으로 하는 차량을 이용한 맞춤 광고시스템.The characteristic information reading means is a personalized advertising system using a vehicle, characterized in that it is mounted on the vehicle and configured to read the information through a portable wireless terminal that stores the user's personal information. 제 2 항에 있어서,The method of claim 2, 상기 특성정보리딩수단으로는 영상데이터를 통하여 탑승자의 성별 및 노소의 정보를 리딩할 수 있게 한 영상리딩기(15)로 구성한 것을 특징으로 하는 차량을 이용한 맞춤 광고시스템.The characteristic information reading means is a customized advertising system using a vehicle, characterized in that configured to read the information of the gender and the young and old of the occupant through the image data. 제 2 항에 있어서,The method of claim 2, 상기 특성정보리딩수단으로는 탑승자의 음성을 리딩하는 음성리딩기(16)로 구성한 것을 특징으로 차량을 이용한 맞춤 광고시스템.The characteristic information reading means is a customized advertising system using a vehicle, characterized in that composed of a voice reading machine 16 for reading the voice of the occupant. 승객의 탑승 또는 운전자의 조작에 의하여 시스템이 동작되는 시스템동작과정(110)과,A system operation process 110 in which a system is operated by a passenger's boarding or a driver's operation; 탑승시 위치감지장치(12)가 현재 차량의 위치를 감지하는 위치감지과정(121)과,A position detection process 121 for detecting the current position of the vehicle by the position detection device 12 when boarding; 상기 위치감지과정(121)을 통하여 감지된 위치정보를 모빌컨트롤시스템(11)이 무선통신망을 통하여 메인서버(20)로 전송하는 위치정보전송과정(130)과,A location information transmission process 130 for transmitting the location information detected through the location detection process 121 to the main server 20 through a wireless communication network; 상기 위치정보전송과정(130)을 통하여 전송된 위치정보를 메인서버(20)가 수신하는 위치정보수신과정(140)과,A location information reception process 140 in which the main server 20 receives the location information transmitted through the location information transmission process 130; 상기 위치정보수신과정(140)을 통하여 수신한 위치정보에 따라 메인서버(20)가 데이터부의 지역연계광고목록데이터부(32)로부터 적정한 광고 목록을 검색하는 적정광고목록검색과정(150)과,Proper ad list search process 150 for the main server 20 to search for the appropriate ad list from the data associated with the local area ad list data unit 32 in accordance with the position information received through the position information receiving process 140, 상기 적정광고목록검색과정(150)을 통하여 검색된 광고목록에 따른 광고데이터를 메인서버(20)가 광고데이터부(34)로부터 리딩하는 광고데이터리딩과정(160)과,An advertisement data reading process 160 in which the main server 20 reads the advertisement data according to the advertisement list searched through the appropriate advertisement list searching process 150 from the advertisement data unit 34; 상기 광고데이터리딩과정(160)을 통하여 리딩한 광고데이터를 메인서버(20)가 무선통신망을 통하여 차량의 모빌컨트롤시스템(11)으로 전송하는 광고데이터전송과정(170)과,An advertisement data transmission process 170 for transmitting the advertisement data read through the advertisement data reading process 160 to the mobile control system 11 of the vehicle through a wireless communication network; 상기 광고데이터전송과정(170)을 통하여 전송된 광고를 모빌컨트롤시스템(11)이 수신하는 광고데이터수신과정(180)과,Advertising data receiving process 180 that the mobile control system 11 receives the advertisement transmitted through the advertising data transmission process 170, 상기 광고데이터수신과정(180)을 통하여 수신된 광고데이터를 모빌컨트롤시스템(11)이 디스플레이장치(17)를 통하여 디스플레이하는 광고데이터디스플레이과정(190)과,An advertisement data display process 190 in which the mobile control system 11 displays the advertisement data received through the advertisement data receiving process 180 through the display device 17; 상기 광고디스플레이과정(190)을 통하여 광고의 디스플레이가 완료되면 가입자데이터부(31)에 광고수신에 따른 대가를 기록하는 광고수신대가기록과정(200)으로 이루어진 것을 특징으로 하는 차량을 이용한 맞춤 광고방법.When the display of the advertisement is completed through the advertisement display process 190, a customized advertisement method using a vehicle comprising an advertisement receiving charge recording process 200 for recording a price corresponding to receiving an advertisement in the subscriber data unit 31. . 제 7 항에 있어서;The method of claim 7; 위치감지과정(121)과 동시에 탑승자가 소지한 카드 또는 휴대무선단말기에 저장된 신상정보와 영상을 통하여 성별, 노소의 정보와 음성을 통한 정보 등과 같은 특성정보를 리딩하는 특성정보리딩과정(122)을 동시에 실시하고, 적정광고목록 검색과정(150)에서 지역과 더불어 개인특성에 따라 리딩된 광고목록을 검색하도록 한 것을 특징으로 하는 차량을 이용한 맞춤 광고방법.At the same time as the position detection process 121, the characteristic information reading process 122 for reading characteristic information such as gender, aero information and voice information through personal information and images stored in a card or a portable wireless terminal possessed by a passenger At the same time, the appropriate advertising list search process 150, the customized advertising method using a vehicle, characterized in that to search for a list of advertising in accordance with the personal characteristics along with the region.
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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100451185B1 (en) * 2001-12-15 2004-10-02 엘지전자 주식회사 Intelligent advertisement system and method using mobile terminal
KR100567920B1 (en) * 2004-05-04 2006-04-05 주식회사 다림비젼 Multi function disital video recorder for vehicle and method of operating the same
KR100599540B1 (en) * 2004-04-08 2006-07-13 전자부품연구원 Method and system for passenger-personalized media service through sensor networking in airplane

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100451185B1 (en) * 2001-12-15 2004-10-02 엘지전자 주식회사 Intelligent advertisement system and method using mobile terminal
KR100599540B1 (en) * 2004-04-08 2006-07-13 전자부품연구원 Method and system for passenger-personalized media service through sensor networking in airplane
KR100567920B1 (en) * 2004-05-04 2006-04-05 주식회사 다림비젼 Multi function disital video recorder for vehicle and method of operating the same

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