KR20010044500A - Method for providing the advertising service on the internet - Google Patents

Abstract

PURPOSE: The method for the advertisement on the internet is provided to maximize the publicity and the official announcement efficiency with low cost by displaying the advertisement via a displayer installed in a predetermined building. CONSTITUTION: An advertisement client accesses to a server and logs in via a computer(S6). If the client is not a member, the client takes a member entry procedure(S4). A DB server stores data related to the client such as a PIN(Personal Identification Number), a telephone number, and an address, etc. The client requests desired service contents, a display time, and a display place, etc. on a searching screen(S8). A client computer or a moving picture production server provides the requested contents to a page server(S10). The page server stores the contents according to a predetermined standard(S12). The page server transmits the contents to the displayer according to predetermined display order(S14).

Description

Method for providing the advertising service on the internet

The present invention relates to a public relations service method using an information and communication network, and more particularly, to a method of providing a welcome service of a visitor and an advertisement service of a neighboring company using the Internet.

As a way of guiding visitors who are currently occupying the building, especially those who are new to the building, it is common to post a notice on the permitted area such as the entrance of the building or the elevator.

However, in the above method, the tenant posted the guide text individually in the permission area, and the visitor had to find and look at it, and there was a problem that the guide text could be easily lost.

In addition, in order to promote the shops or shops around the building, a flyer should be prepared and distributed to the building tenants individually, which has a large time and economic loss as well as a lack of publicity.

In addition, when the landlord has a matter to be notified to the occupants of the building, conventionally, the building owner takes a method of acoustically notifying through the broadcasting equipment installed in the building.

However, the above method has a problem in that the occupants of the building cause a disturbance in the work when the broadcasting volume is high and the announcement is not properly understood when the broadcasting volume is low.

The present invention is to solve the above problems, the service applicant to apply for advertising to the operator server using his computer, the operator server by posting the advertisement content in accordance with the application to the display device provided in the main building, The object of the present invention is to provide a public relations service method on the Internet, which enables a user to enjoy a welcome effect, a publicity effect, and a public notice effect at a quick and low price.

1 is a block diagram of an information communication system to which the present invention is applied.

2 is a flow chart of an embodiment of a public relations service method according to the present invention;

Figure 3 is a detailed flowchart of the service content application step in the public relations service method according to the present invention.

Figure 4 is a detailed flowchart of the content transmission step to the display device in the public relations service method according to the present invention.

5a to 5d are exemplary views of screens that appear on a display device in a promotional service according to the present invention.

According to an aspect of the present invention, there is provided a method of public relations services on the Internet, comprising: a first step in which a page server receives one of a welcome service or an advertisement service from a service applicant; A second step of receiving, by the page server, contents necessary for the service of the first step; A third step in which an editing server edits the content and the page server receives the edited content; And a fourth step of transmitting, by the page server, the edited n-th content to a display device for a predetermined period of time.

Preferably, the second step may include a fifth step in which the editing server receives the visitor's personal data from the applicant when the applicant applies for a welcome service; And a sixth step in which the page server transmits the visitor's personal data received from the fifth step to the editing server.

Also preferably, the second step may include: a seventh step in which the page server receives a selection of an advertisement service or a video advertisement service using flash from the applicant when the applicant applies for an advertisement service; In the seventh step, when the applicant selects the flash-based advertisement, the page server may include an eighth step of receiving text data and video data necessary for the flash-based advertisement.

More preferably, the seventh step may include: a ninth step of determining, by the page server, whether the applicant can provide content related to the video advertisement service when the applicant selects the video advertisement service; A tenth step of receiving, by the page server, content related to the video advertisement service when the applicant can provide content related to the video advertisement service as a result of the determination in the ninth step; And the eleventh step of receiving the content produced by the operator or the video production company when the applicant cannot provide the content related to the video advertisement service as a result of the determination in the ninth step. .

Also preferably, the fourth step may include: a twelfth step of determining whether the nth content is the last content stored in the page server when the page server displays the nth content for a contract time; As a result of the determination in the twelfth step, if the nth content is the last content, the page server displays the free content. In the determination of the twelfth step, the page server is n if the nth content is not the last content. And a thirteenth step of displaying the first content.

Hereinafter, with reference to the accompanying drawings will be described in more detail the present invention.

1 is a configuration diagram of an information communication system to which the present invention is applied.

As shown in the drawings, an information communication system to which the present invention is applied includes: an information communication network 100 and a computer 200 of an applicant for advertisement hope (hereinafter, "applicant") for supporting a public relations service according to the present invention. Computer "), if the applicant fails to prepare the video content, the video production company server 400 for producing and sending it to the operator server, and receives the application for advertisement from the applicant computer and posts to the display device and the video The operator server 300 is connected to the water producer server 400 and transmits / receives necessary information, and a display device 500 for posting an advertisement.

The applicant computer 200 has an Internet browser (Netscape, Internet explorer) capable of displaying web content in the form of HTML (Hyper Text Markup Language), XML (eXtensible Markup Language).

The operator server 300 can communicate with other computers in the information communication network on a stable fixed IP dedicated line.

The operator server 300 stores a page server 310, an applicant's information, and the like, which can be accessed by someone from another computer connected to the information communication network, and perform functions such as storing and transmitting display contents. The DB server and the editing server 330 performs a function of editing the advertisement content transmitted from the applicant computer 200 or the video production company server 400 according to a predetermined criteria by the operator.

The display device 500 is connected to the information communication network 100 by a fixed IP or an economical floating IP dedicated line, and can be installed inside or outside the building according to a standard set by an operator. Or it can be installed anywhere on the roof, such as a liquid crystal (Liquid Crystal Display) is preferably, but is not limited thereto.

2 is a flowchart illustrating an embodiment of a public relations service method according to the present invention.

The advertisement applicant accesses the operator server 300 through the computer 200 and performs a logon procedure (S6). However, if the applicant is not registered as a member (S2), after performing a separate member registration procedure (S4), and performs a logon procedure (S6), at this time, the member information is transmitted to the DB server. At the time of membership registration, the DB server 320 stores data on the applicant's resident registration (corporate registration) number, telephone number, address, and the like.

The applicant applies for the desired service contents (eg, welcome service, advertisement service, etc.), display time, display place, etc. on the service contents search screen provided by the operator (S8).

The applicant computer 200 or the video production company server 400 provides the content of the requested content to the page server 310 or the operator directly provides the page server 310 (S10).

The page server 310 distinguishes the contents provided by the applicant computer 200, the video production company server 400, or the operator by the place (region) where the applicant wants to display, and then displays the time and display of the contents. The content is stored according to a criterion set by the operator such as time and contents of the service (welcome service, advertisement service, etc.) (S12).

In the following description, the page server 310 focuses on the same content where the applicant wants to display.

The page server 310 transmits the content to the display device based on a display order basis preset by an operator (S14). However, the content storage criteria of the step S12 and the display order criteria of the step S14 need not be the same.

The step S10 will be described in detail with reference to FIG. 3 as follows.

3 is a detailed flowchart of a service content application step in the public relations service method according to the present invention.

The applicant selects one of the welcome service or the advertisement service on the screen regarding the service contents provided by the page server 310 to his computer 200 and transmits it to the page server 310, and the display time Also transmits to the page server 310 (S16).

The page server 310 determines whether the service selected by the applicant has selected an advertisement service (S18).

As a result of the determination in step S18, when the applicant does not select the advertisement service, it is determined that the welcome service is selected, and the page server 310 determines the name, affiliation, and title of the visitor who visits the place related to the applicant. In addition, the screen requesting the data for the video material and the visited place (company) is transmitted to the applicant computer 200, and receives information on this (S26).

The "welcome" service means a service that guides visitors at the request of tenants of buildings providing services related to the present patent application and provides a welcome greeting in text and video on a display device.

The page server 310 transmits the information received in step S26 to the editing server 330. The editing server 330 has a program related to a criterion preset by the operator, whereby the information in step S26 is edited (S24).

The editing server 330 transmits information related to the welcome service edited in step S24 to the page server 310 (S25).

As a result of the determination in step S18, when the applicant selects the advertisement service, the page server 310 transmits a message asking whether to select an advertisement using a flash on the screen of the applicant computer 200. This is determined by receiving the applicant's selection (S20).

The advertising using flash refers to an advertising technique using texts and images by using a flash to store their businesses or businesses around a building providing a service related to the patent application.

As a result of the determination in step S20, when the applicant selects an advertisement using flash, the page server 310 receives text data and image data necessary for the advertisement from the applicant computer 200 (S22). ).

The text data may differ depending on the applicant's advertising purpose. For example, if the applicant advertises his restaurant, the text data may be related to the 'main menu of the day', 'mutual' and 'location', and the like. Similar to the text data, it is different depending on the purpose of the advertisement, but may be 'map' or 'photo of the store'.

When the applicants do not prepare the video material, the operator may directly input the data on the page to the page server 310.

The text data and the video data stored in the page server 310 by the step S22 are transmitted to the editing server 330 and stored in the page server 310 through the steps S24 and S25 described above. (S12 in FIG. 2).

As a result of the determination in step S20, when the applicant does not select the advertisement using the flash, the page server 310 determines that the applicant has selected the video advertisement service, and the applicant provides the video content related to the video advertisement. It is determined whether or not it is possible (S28).

The video advertisement refers to a service that posts the video material through the display device for a specified time by a building and neighboring companies providing a service related to the present patent application.

As a result of the determination in step S28, when the applicant can provide the video content, the video content is received from the applicant computer 200 to the page server 310 to perform the above-described step S24 and step S25. It is stored in the page server 310 via (S12 in Fig. 2).

As a result of the determination in step S28, if the applicant cannot provide the video content related to the video advertisement, the video content to the server 500 of the video production company that has been previously negotiated with the page server 310 or the operator. Order application for the production is to be made automatically (S32).

In response to the order application in step S32, the operator or an external company produces the video content and transmits it to the page server 310 (S34).

The page server 310 is stored in the page server 310 again through the above-described step S24 and step S25 to the moving image content transmitted by the step S34 (S12) (see Fig. 2).

A detailed description of the step S14 in FIG. 2 will be given below with reference to FIG. 4.

4 is a detailed flowchart illustrating a content transmission step to a display device in the public relations service method according to the present invention.

The page server 310 transmits and displays the n-th content stored in the page server to the display apparatus 500 in a transmission order preset by an operator (S36).

The page server 310 determines whether the display time of the n-th content exceeds a limited time (S36).

As a result of the determination in step S36, when the display time has not exceeded, the process returns to the step S36.

As a result of the determination in step S36, if the display time is exceeded, it is determined whether the nth content is the last content stored in the page server 310, and if there is n + 1th content, the page server n After the first content is transmitted to the display apparatus (S41), the process returns to step S36 (S40).

If the nth content is the last content stored in the page server 310, the page server 310 provides a free content service (S42).

The free content service is a public service for building occupants and visitors who provide services related to the present patent application. The free content service is provided by an information provider or an operator to edit current events and weather information from the page server 310. It means a service for real-time transmission to the display device 500.

The step S36 will now be described in detail with reference to FIGS. 5A to 5D.

5A is an exemplary diagram of a welcome service screen displayed on a display device in a promotional service according to the present invention.

The display apparatus 500 includes a welcome display unit 510, a video play unit 520, a weather information display unit 530, and a news display unit 540 that display a message welcoming a visitor.

The welcome service providing screen displays a welcome message and a welcoming subject on the welcome display unit 510 indicating a visitor's affiliation, name, and title.

The video player 520 displays the visitor's video data when there is video data provided by the applicant.

The weather information display unit 530 displays the current temperature and weather conditions in real time, and the news display unit 540 displays the main articles in real time.

5B is an exemplary diagram of an advertisement service screen using flashes displayed on a display device in a promotional service according to the present invention.

The display apparatus 500 is the same as the configuration of FIG. 5A except for the flash advertisement display unit 550 and the video play unit.

The flash advertisement display unit 550 displays the text requested by the applicant, and the video player 560 displays the image data requested by the applicant.

The weather information display unit 530 and the news display unit 540 display the same manner as in FIG. 5A.

5C is an exemplary view of an advertisement service screen using a video advertisement appearing on a display device in a promotion service according to the present invention.

The display apparatus 500 is the same as the configuration of FIG. 5A except for the video player 560.

The video play unit 560 displays the text requested by the applicant, and the welcome display unit 510 may display the text when the applicant has applied for the text, and otherwise, "WELCOME". It can consist only of phrases.

The weather information display unit 530 and the news display unit 540 display the same manner as in FIG. 5A.

5D is an exemplary diagram of a free content service screen displayed on a display device in a promotional service according to the present invention.

The display apparatus 500 has the same configuration as that of FIG. 5C.

The welcome display unit 510 and the video display unit 560 display a notice that the operator intends to deliver to the tenant or visitor of a building that provides a service related to the present patent application, or a matter that the operator deems necessary. It may be, but is not limited to such.

The weather information display unit 530 and the news display unit 540 display the same manner as in FIG. 5A.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited to the drawing.

According to the present invention as described above, it is possible to obtain a psychological stability that the building visitor can easily find the place to visit and welcome themselves.

In addition, the tenants and merchants near the malls can maximize the publicity effect while minimizing time and economic losses, and the owners can repeatedly inform the tenants of the announcements to prevent unnecessary broadcasting. You can get the effect.

Claims (5)

As a public relations service method applied to information and communication network, A first step in which the page server receives one of a welcome service or an advertisement service from a service applicant; A second step of receiving, by the page server, contents necessary for the service of the first step; A third step in which an editing server edits the content and the page server receives the edited content; And A fourth step in which the page server transmits the edited n-th content to a display device for display during a contracted time; Promotion service method on the Internet, characterized in that it comprises a. The method of claim 1, The second step, A fifth step in which the editing server receives the visitor's personal data from the applicant when the applicant applies for the welcome service; And A sixth step in which the page server transmits the visitor's personal data received from the fifth step to the editing server; Promotion service method on the Internet, characterized in that it comprises a. The method of claim 1, The second step, A seventh step in which the page server receives a selection of an advertisement service or a video advertisement service using flash from the applicant when the applicant applies for an advertisement service; In the seventh step, when the applicant selects the flash-based advertisement, the page server receives the text data and the video data necessary for the flash-based advertisement. Promotion service method on the Internet, characterized in that it comprises a. The method of claim 3, wherein The seventh step, If the applicant selects the video advertisement service, the page server determines whether the applicant can provide content related to the video advertisement service; A tenth step of receiving, by the page server, the content related to the video advertisement service when the applicant can provide the content related to the video advertisement service as a result of the determination of the eighth step; And As a result of the determination of the ninth step, when the applicant cannot provide the content related to the video advertisement service, the eleventh step of receiving the content produced by the operator or the video production company Promotion service method on the Internet, characterized in that it comprises a. The method of claim 1, The fourth step, Determining whether the nth content is the last content stored in the page server when the page server displays the nth content for a contract time; As a result of the determination in the twelfth step, if the nth content is the last content, the page server displays free content, As a result of the determination in the twelfth step, when the nth content is not the last content, the page server displays the n + 1th content. Promotion service method on the Internet, characterized in that it comprises a.