KR20010000219A - System and Method for advertising using coupon-coupled advertisement - Google Patents

Abstract

PURPOSE: An advertisement system and method is provided to activate advertisement effect by coupling at least one coupon for discount on the advertisement and by transforming the advertisement to the coupon only with clicking and to allow a user to enjoy a benevolent influence of the coupon and increase a click ratio with respect to an exposure of the advertisement. CONSTITUTION: An advertisement system comprises a coupon/advertisement matching module(120), a coupon/advertisement integration module(130), a conversion process module(140), a coupon search module(150), a coupon maintenance module(160), a coupon generation module(170), and a database(180). The coupon generation module(170) sets a serial number an effective term to the coupon supplied by a coupon supplier. The coupon/advertisement matching module(120) compares issuing conditions, offered by the coupon supplier, with bulletin conditions, offered by the advertisement owner, and selects an optimal matched coupon and advertisement. The coupon/advertisement integration module(130) integrates the coupon with the matched advertisement. The conversion process module(140) converts the advertisement, selected by the user, into an effective coupon.

Description

Advertising system and advertising method using coupons combined with advertisements {System and Method for advertising using coupon-coupled advertisement}

The present invention relates to an advertisement system and an advertisement method using an advertisement combined with a coupon, and more particularly, a member accesses an operation server through the Internet and displays an advertisement coupled with a desired coupon by clicking on the advertisement. The present invention relates to an advertisement system and an advertisement method for improving the advertisement effect by increasing the click rate compared to the advertisement exposure by activating the use thereof and providing the member with benefits by issuing various coupons.

In general, the effectiveness of banner advertisements on the Internet is estimated based on a click through rate (hereinafter referred to as "CTR") compared to an advertisement exposure exposed to users. However, recently, the CTR is falling by 0.4 to 0.5%, and internet websites that implement various reward-type advertising techniques to improve the efficiency of such banner advertisements have emerged.

Among them, cyber gold (http://www.cybergold.com) is a website that carries out such rewarded advertisements. Cyber money is paid in return for users clicking on banner ads. According to Korea (http://www.nomoney.co.kr), users download and install a program that includes banner advertisements on their computer, and when they work on the screen after connecting to the Internet, On the operation server side, the cyber money is given to the user in proportion to the time, or the prize is given.

As another example, a method for overcoming the limitation of efficiency of banner advertisement is disclosed in Korean Patent Publication No. 1999-46192, date of publication 5 July 1999. Is inserted in advance, and the user who connects to the network searches for the hidden hyperlink images after moving to the information provider's website according to the information provided in connection with the hyperlink images from the information intermediary server to compensate for this hidden image. Is doing.

For the sustainability of the Internet business business, these rewarded ads can attract more than a certain number of member visits, and can involve transactions to secure user profiles.

However, according to the method of performing the reward type advertisement according to the related art, the following problems occur.

Reward-type advertising techniques for increasing the CTR of banner ads are limited in the various rewards that can be paid to users because advertisers and advertising companies are directly connected in the execution of advertisements. Therefore, the advertising system itself has a structural limitation in improving the CTR of banner ads.

In addition, advertisers are gradually increasing the cost of online advertising in the reality that the proportion of product purchases through online is increasing, but it does not suggest a new concept that can increase the clickthrough rate of advertisements by attracting users' attention.

Accordingly, an object of the present invention is to combine the at least one coupon that provides a discount or the like to the advertisement provided by the advertiser to induce more user clicks on the advertisement to improve the advertising effect.

Another object of the present invention is to improve the effectiveness of the advertisement by converting the displayed advertisement into a coupon that can be used only by clicking on the advertisement to be provided to the user.

Still another object of the present invention is to provide a benefit to a coupon provider by increasing the willingness to purchase through appropriate compensation to buyers through the coupon.

Another object of the present invention is to reduce the advertising cost of the advertiser by replacing the cash payment according to the click with the offer by the coupon provider.

Still another object of the present invention is to improve the convenience of using a coupon by providing a user with a coupon that can be used online or offline or storing it online.

Other objects and features of the present invention will become more apparent through the preferred embodiments described below.

1 is a block diagram showing an overall overview of an advertising system using an advertisement combined with a coupon according to the present invention.

2 is a functional block diagram showing a configuration of an operation server according to a preferred embodiment of the present invention.

3 is a flowchart illustrating a process of generating a coupon combination advertisement applied to the present invention.

4 is a flowchart illustrating a method of issuing a coupon available from an operation server.

4A is a flow chart illustrating a procedure for providing a coupon that can be used by members who access other affiliated sites connected through the Internet at an operation server.

5A through 5D are flowcharts illustrating various procedures according to the characteristics of coupons issued in issuing coupons usable by clicking on the coupon combination advertisement.

6 is a flowchart showing a method of storing a coupon that is converted and usable.

7 is a flow chart for a method of using a issued available coupon.

8 is a flowchart illustrating a method of using a coupon using a card issued to a registered member.

9 is an explanatory diagram showing various forms of a coupon combination advertisement.

10 is an explanatory diagram showing the types of coupons that can be displayed on the screen.

11 is a flowchart illustrating a method of extracting a coupon combination advertisement according to another embodiment of the present invention.

12 is a flowchart illustrating a processing procedure of an expired coupon.

13 is an exemplary view showing an example of a coupon combination advertisement displayed on the actual web browser.

14 is an exemplary view showing a state in which a coupon is displayed for selection to store, output or use online a coupon that has been converted and used.

15 is an exemplary view showing a procedure of using an available coupon online.

The concept of the present invention is to provide advertisers with an advertisement cost that is provided by a coupon provider, for example, by replacing a cash payment portion of a user click with the coupon provided by the advertiser in the reality that the proportion of product purchase online increases. In addition to providing the benefits of lowering advertising costs, it promotes the advertising effect by inducing advertisement clicks with the motive of providing coupons, and increases the purchase motivation through appropriate compensation to buyers, namely product sellers or product producers. It provides a benefit.

According to one aspect of the invention, the operating server database is established, a plurality of members, advertisers providing advertising information, coupon providers providing coupons and web servers of affiliate sites are connected via the Internet, the operation server is a coupon The coupon generation module for generating a coupon by assigning a serial number or setting an expiration date to the coupon provided by the provider, and determining whether the publication target condition of the coupon presented by the coupon provider matches the publication target condition of the advertisement presented by the advertiser A coupon / ad matching module for selecting an optimal matching coupon and advertisement, a coupon / ad combining module for combining the coupon and the advertisement selected through the coupon / ad matching module, and an arbitrary coupon combination advertisement selected by the members In the case, the conversion processing module for converting and processing the coupons associated with the corresponding advertisement, and the conversion processing through the conversion processing module It consists of a coupon management module that provides the available coupons to members or stored in the operation server, and informs the member information that provided the coupons available to the coupon provider, and a control module that controls each module and controls the data flow between the modules. The advertising system is disclosed.

In addition, it may further include a coupon search module that allows members to directly find the desired coupon.

The database built on the operation server may include, for example, an advertisement database for storing advertisement information consisting of text or image or video information and advertisement posting conditions, a coupon database for storing coupon information including coupon issuance conditions, and an optimal matching method. Coupon combination advertisement database that combines and stores coupons and advertisements, member authentication key database for storing authentication key information for membership authentication, coupon issuance status database for storing the status of coupons issued to members, non-registered members and registered members Analyze and analyze the characteristics of non-registered member information database and registered member information database, each of which stores member information or preferred coupon information, personal coupon storage database that stores coupons issued to each member by member request, and the characteristics of affiliate sites Between affiliates to store stored information Including the characterization and registration database membership card information database which stores the card issued to registered members.

According to another aspect of the present invention, the operation server is built database, a plurality of members, advertisers providing the advertisement information, coupon providers for providing coupons and web servers of affiliated sites are applied to the advertising system connected through the Internet Comparing the issuance conditions / issuance targets of coupons provided by the coupon provider with the posting conditions / publication targets of the advertisements provided by the advertiser, extracting and storing coupon combination advertisements by combining matching coupons and advertisements, the operation server Setting at least one coupon combination advertisement matched from the stored coupon combination advertisements based on the member information of the accessing member, displaying the set coupon combination advertisement, selecting the displayed coupon combination advertisement, the displayed coupon Converting the coupon associated with the combined advertisement into usable coupon This method of advertising is provided.

Referring to the steps of extracting and storing the coupon combination advertisement, set the publication conditions / publication target of the coupon and posting conditions / publication target of the advertisement, and stores the coupon information and advertising information in the coupon database and advertising database, respectively, advertisers and coupons After determining whether a particular coupon and a specific advertisement are designated by the provider, if not determined, the searched coupons and advertisements matching each other are searched from the stored coupons and advertisements, and the matching coupons and advertisements, the specified coupons or advertisements are extracted, and Combine, and store the combined coupon combination advertisement in the coupon combination advertisement database.

In addition, the number of coupons to be combined with one advertisement may be set before extracting and combining the coupon and the advertisement, the specified coupon, or the advertisement matching each other.

If the member accessing the operation server is a registered member, the member information is obtained from the registered member information database. If the member connected to the operation server is a non-registered member, the member information is analyzed based on the IP address. Analyze

In addition, at least one of the advertisement information or the coupon information is displayed and the other one is not displayed, and the coupon information or the advertisement information which is not displayed by selecting the displayed advertisement information or the coupon information is displayed.

In order to search by the member, the member directly inputs the search word related to the desired coupon, searches and lists the coupons related to the search word from the coupon database, selects one of the listed coupons, and combines the coupon corresponding to the selected coupon. Display the advertisement.

In addition, at least one of a bar code, a serial number, a logo, a letter, member information, or a figure is displayed on the coupon which is converted and usable.

Various procedures can be performed according to the characteristics of the coupon to be issued. After selecting the coupon combination advertisement, it is determined whether the coupon corresponding to the selected coupon combination advertisement requires membership information. Only in case of members, enter the member information and store the coupon issuance status in the coupon issuance status database.

In addition, when it is possible to change the issuance conditions by determining whether the coupon corresponding to the selected coupon combination advertisement can change the issuance conditions, it is determined whether the coupon issuance frequency for the change is satisfied, and when the coupon issuance frequency is satisfied, The coupon issuance condition is changed, and the changed coupon issuance condition is stored in the coupon database.

In addition, it is determined whether a coupon corresponding to the coupon combination advertisement is issued after the selected coupon combination advertisement is displayed for a predetermined time, and when the advertisement is issued after being displayed for a predetermined time, the advertisement display time is set.

In addition, if it is possible to change the membership of the coupon corresponding to the selected coupon combination ad, if the change is possible by the member, it is determined whether the member can present the coupon issuance conditions to the operation server, and accept the proposed coupon issuance conditions If it is unacceptable, present the conditions of publication acceptable to the member.

Meanwhile, the coupon can be converted and displayed on the online, and stored in an operation server or a member's system, used directly on-line, or output to be used offline.

First, when storing the available coupon in the operation server, after entering the normal member authentication key only for registered members, and stores in the personal coupon storage database.

In addition, when the available coupon is stored in the member's system, the registered member enters a normal member authentication key, and then downloads and stores it in the member's system using a coupon management program installed in the member's system.

In the case of directly using the available coupon online, the user information of the available coupon is transmitted to the coupon provider, and a benefit corresponding to the issue condition for the product related to the available coupon is received.

In addition, when the available coupon is output and used offline, an output conversion process is performed to output in a different form from the displayed coupon.

Moreover, it is also possible to send coupon combination advertisements or available coupons to members via email.

In addition, the available coupon is stored in the personal coupon storage DB, periodically check the period of use of the stored available coupons, and determine whether the coupon is a coupon that is compensated with a certain rate of cash when the period of use expires, If the coupon is compensated in cash, the refund is applied by applying the preset reward refund rate, and the cash refunded to the personal coupon storage DB, and delete the coupon from the personal coupon storage DB.

According to another aspect of the present invention, the operation server is built database, a plurality of members, advertisers providing the advertisement information, coupon providers for providing coupons and web servers of affiliated sites are applied to the advertising system connected through the Internet The member accesses the affiliate's web server, displays the appropriate advertisement from the affiliate DB's advertisement DB, clicks the displayed member's displayed advertisement, and the affiliate's web server clicks on the displayed advertisement. Transmitting the member information of the member and the advertisement information of the clicked advertisement to the operation server, setting the optimal matching coupon from the coupon DB based on the member information and the advertisement information in the operation server, and converting the set coupon And an advertising method including the step of transmitting the converted and usable coupon to an affiliate site. It is.

According to another aspect of the present invention, the operation server, the database is built, a plurality of members, the advertiser providing the advertisement information, the coupon provider providing the coupon and the web site of the affiliate site is applied to the advertising system connected through the Internet It is determined whether the member connected to the operation server is a registered member.In the case of a registered member, the member information is analyzed from the registered member information database.If not, the non-registered member is based on the connected IP address. Analyzes the member information from the information DB, extracts the optimal coupons from the coupon DB based on the analyzed member information and stores them in the buffer memory, extracts the optimal advertisements from the advertisement DB based on the analyzed member information, and stores them in the buffer memory. And compare the publication conditions / issues for publication and advertisement conditions for the extracted coupons and advertisements. After matching, a combination of coupons and advertising that matches the best match among the coupon and advertising that is disclosed method of displaying advertising to extract coupon bond ad.

In addition, according to the present invention, a method of using an advertisement combined with a coupon reads the member information recorded in the registered member's member card through the terminal device of the coupon provider, transmits the read member information to the operation server, and transmits it. On the basis of the registered member information, check whether the registered member from the registered member information DB, and if confirmed that the registered member, from the personal coupon storage DB to check the available coupon corresponding to the corresponding product stored by the registered member, the terminal Send the available coupon file to the device, delete the coupon file sent from the personal coupon storage DB, and displays the coupon information of the transmitted available coupon file on the terminal device.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First, in adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are denoted by the same reference numerals as much as possible even if displayed on the other drawings.

In the present invention, "member" refers to both registered and unregistered members. When the procedure is changed according to registration, the description is divided into registered members and non-registered members. In addition, the "advertiser" refers to the side requesting the advertisement on the Internet, "coupon provider" refers to the side to provide a discount on the product to be sold or the service to be provided, the advertiser and the coupon provider may be the same. Also, the term “terminal device” generally refers to a wired / wireless device having a module capable of reading a card provided to a member.

1 is a block diagram showing an overall overview of an advertising system using an advertisement combined with a coupon according to the present invention.

As shown, the database 180 is built in the operation server 100, the web server 600 of the member 200, advertiser 300, coupon provider 400 and affiliate sites through the Internet 700 Connected with In addition, as will be described later, it is also connected to the terminal device 500 for reading a card provided to the member 200. Here, the member 200 may be connected to the operation server 100 through a wired / wireless communication terminal device such as a personal PC, a web phone, a web TV, a cellular phone, and the description thereof will be omitted.

2 is a functional block diagram showing a configuration of an operation server according to a preferred embodiment of the present invention.

Coupon generation module 170 generates a coupon by assigning a serial number to the coupon provided by the coupon provider 400 or set the expiration date. The coupon / advertisement matching module 120 determines whether the publication target condition of the coupon presented by the coupon provider 400 and the posting target condition of the advertisement presented by the advertiser 300 match, and selects the optimal matching coupon and the advertisement. do. In addition, the coupon / advertising combination module 130 combines the coupon and the advertisement selected through the coupon / advertising matching module 120. The conversion processing module 140 functions to convert the combined coupon to be usable when the member 200 selects the coupon combination advertisement. In addition, the coupon search module 150 allows the member 200 to directly find the desired coupon, the coupon management module 160 provides or operates a coupon available to the member 200 through the conversion processing module 140 Stored in the server 100, and informs the coupon provider 400 the member information that provided the coupon. In addition, the control module 110 controls each module and the data flow between each module.

In addition, the database 180 may be generated in various ways according to the type of information, and includes an advertisement database 181 for storing advertisement information including text, image or video information, advertisement posting conditions, and coupon issuance conditions. Coupon database 182 for storing coupon information to combine, coupon matching advertisement database for storing the best matching coupons and ads to store it, member authentication key database 184 for storing authentication key information for membership authentication The coupon issuance status database 185, which stores the status of coupons issued to members, member information of non-registered members and registered members, for example, IP address, name, address, age, occupation or preferred coupon information, etc. Each member stores the registered member information database (186) and registered member information database (187), and coupons issued to each member in the member request. Personal coupon storage database (188) to store by, the affiliated site characteristic analysis database (189) for storing the analyzed information by analyzing the characteristics of the site affiliated with the operation server-side site and card information issued to registered members It consists of a registered member card information database 190.

3, a process of generating a coupon combination advertisement applied to the present invention is shown.

Coupon provider 400 requests coupon issuance to the operation server side (step S100). At this time, the coupon provider 400 may set and provide issuance conditions such as period, region, quantity, and discount rate for issuing the coupon, use age, gender, region of residence, income level, occupation, and the like (step S102). ).

Coupon generation module 170 of the operation server generates a coupon by setting the serial number and the expiration date with reference to the issue conditions and the issue target, and stores it in the coupon DB (182) (step S104).

Similarly, the advertiser 300 requests an advertisement to the operation server side (step S110), and at this time, an advertisement target according to the advertisement posting conditions such as period, region, age, gender, income level, occupation and hobbies, etc. (step S112). The advertisement information provided with this may have a form of text, an image, or a video, and is stored in the advertisement DB 181.

Here, the advertisement DB 181 and the coupon DB 182 are constructed or updated by receiving advertisement information and coupon information from separate website data servers, respectively, when the amount of information is expected to increase so that the operation server itself cannot afford. can do.

As described above, in the state where the coupon and the advertisement are respectively stored in the coupon DB 182 and the advertisement DB 181, it is determined whether the coupon provider 400 and the advertiser 300 specify the advertisement and the coupon to be specifically combined. (Step S106, S116), if not specified by comparing coupons and advertisements stored in the respective DB (181, 182) through the coupon / advertisement matching module 120, the publication conditions / publication targets and posting conditions / advertising targets The pair of the best matching coupon and advertisement is searched for (step S118).

Subsequently, the best matched coupons and advertisements are combined through the coupon / advertising combination module 130 (step S122). In this case, the number of matching coupons and advertisements may be 1: 1 by default, but preferably, the number of coupons that are combined to combine a plurality of coupons into one advertisement may be set (step S120). In addition, when the coupon provider 400 and the advertiser 300 specifically specify an advertisement or coupon to be combined, the specified advertisement or coupon is combined.

The coupon combination advertisement generated as described above is stored in the coupon combination advertisement DB 183.

Coupons linked to the coupon combination advertisement stored in the coupon combination advertisement DB 183 is converted into usable coupons, as described below, and transmitted to the members, but at the request of the members, the coupon combination advertisement itself also uses a method such as e-mail. Is transmitted to the member via (step S126).

9, various forms in which a coupon combination advertisement is displayed are shown.

9A illustrates an example in which an advertisement and a coupon associated with the advertisement are displayed at the same time, and the member can convert the displayed coupon into a usable coupon by clicking on the advertisement. In addition, B shows a case in which one of the coupon or the advertisement combined with the advertisement is not displayed on the screen. That is, when the mouse or the like overlaps with the object displayed on the screen in a roll-over form, other hidden contents are displayed. In addition, C is a case where a single advertisement and a plurality of coupons are combined, only one coupon is displayed and the other coupons are directly selected by the member in the form of a combo box. In addition, D is a form of advertising so that a member can directly search for a desired coupon in a state in which a particular coupon is not coupled to the advertisement, which will be described later.

In addition, FIG. 13 shows an example of a coupon combination advertisement displayed on an actual web browser.

Referring to FIG. 4, a method of issuing a coupon available from an operation server is described.

First, when the member 200 accesses the operation server 100 via the Internet (step S130), it is determined whether the connected member is a registered member (step S132).

If the member is not a registered member, the member information is analyzed from the non-registered member information DB 186 based on the connected IP address (step S134), and the characteristics of affiliated sites visited by the non-registered member based on the analyzed information, for example, , The characteristics of the website, the user age group and gender, etc. are extracted from the affiliated site characteristic analysis DB 189. At this time, the characteristics of the affiliated sites are stored in the affiliated site characteristic analysis DB 189 in advance, and the member information of the non-registered members refers to the information transmitted from the affiliated sites based on the fixed IP addresses of the non-registered members who visited the affiliated sites. To be stored in the non-registered member information DB (186).

Based on the extracted characteristics, an optimal coupon combination advertisement suitable for the non-registered member is selected (step S138). On the contrary, in the case of a registered member, an optimal coupon combination advertisement is extracted in real time from the coupon combination advertisement DB 183 based on the logged-in ID.

The coupon combination advertisement thus extracted is displayed on the web browser (step S140).

On the other hand, by determining whether the member wants to search for another coupon (step S142), if the user wants to search for another coupon, after extracting the coupon corresponding to the search term from the coupon DB 182 through the coupon search module 150 ( In step S144, when the member selects one of the extracted coupons, a coupon combination advertisement corresponding to the selected coupon is displayed (step S146). In other words, if the optimal coupon presented by the operation server is, for example, A company's shoe coupon, and the member is not the company B desired, the member searches for the desired coupon by entering "company B" and "shoe" as the search word. .

When the coupon combination advertisement is displayed in this way and the member clicks on it (step S148), the coupon displayed in response to the click signal is converted into a coupon usable through the conversion processing module 140 (step S150). The converted available coupons are transmitted to the member in real time (step S152), transmitted by e-mail, or stored in the personal coupon storage DB 188. Details thereof will be described later.

The form of the available coupon displayed on the screen is shown in FIG.

Referring to FIG. 10, any one of a bar code, a serial number, a logo or a figure, text, and member information is displayed at a predetermined position of a usable coupon. As will be described later, the coupons usable are output as such or converted into other forms upon output. In the case of A and B, a variety of information may be included in the bar code. C and D are simply information indicating that the coupon itself is available, and in the case of E, the information of the member used is displayed by other people. Can be prevented.

When the advertisement is displayed by clicking, the user may move to the homepage linked with the advertisement or receive only advertisement data, and may be displayed in the form of a flash advertisement, a rich media advertisement, a text advertisement, or a video advertisement. In addition, if necessary, other events may be performed, such as answering a questionnaire required by the advertiser of the corresponding advertisement without performing the advertisement by clicking the advertisement.

4A illustrates a procedure for providing a coupon that can be used by members who access other affiliated sites connected through the Internet from an operation server.

First, when the member 200 connects to the web server of the affiliated site via the Internet (step S153), an appropriate advertisement is displayed from the advertisement DB of the affiliated site (step S154).

When the connected member clicks on the advertisement (step S155), the web site of the affiliated site transmits the member information such as the IP address of the member who clicked the advertisement and the selected advertisement information to the operation server 100 (step S156). The operation server sets an optimal matching coupon from the coupon DB based on the member information and the advertisement information (step S157). At this time, the method of analyzing the member information is the same as the procedure of FIG.

The set coupon is then converted (step S158), and the coupon usable to the affiliate site is transmitted (step S159).

In this way, the other affiliate sites provide advertisements, and the operation server has the advantage of enabling the use of various sites by converting and providing the coupons coupled to the advertisements.

In this embodiment, a method of providing an advertisement on another affiliate site and converting and providing a coupon coupled to the advertisement is described. However, other variations can be contemplated. For example, it is possible to provide all coupon combination advertisements and coupons in the operation server.

In this way, a coupon can be used by clicking a coupon combination advertisement, and various procedures can be performed according to the characteristics of the coupon to be issued, and this modified procedure is described in FIGS. 5A to 5D.

Referring to Fig. 5A, a processing procedure is shown when a coupon to be issued requires member information.

First, when the coupon combination advertisement is clicked (step S160), it is determined whether the coupon to be issued is a coupon requiring member information (step S162). As a result of the determination, if the member information is required, it is determined whether the clicked member is a registered member (step S164), and if not, the member information is input (step S166). Then, the member issuing the coupon issuance status for each member with the member information in the coupon issuance status DB (185) (step S168), and converts the coupon through the conversion processing module 140 (step S170) the member who clicked on the available coupon (Step S172).

On the other hand, if the coupon to be issued is a general coupon that does not require member information or a registered member, the coupon can be used without going through the above procedure.

5B is a flowchart illustrating a processing procedure for a coupon capable of changing a coupon issuance condition according to the coupon issuance frequency.

First, when the coupon combination advertisement is clicked (step S180), it is determined whether the coupon to be issued is a coupon that can change the issuance condition according to the number of issuance (step S182). If it is determined that the coupon conditions can be changed according to the number of issuance, it is determined whether the coupon issuance frequency set to change the issuance condition is satisfied (step S184), and if so, the coupon issuance condition is changed (step S186). . Then, the modified coupon issuance conditions are stored in the coupon DB 182 (step S188), and as described above, the coupon is converted through the conversion processing module 140 (step S190) and transmitted to the member who clicks on the available coupon. (Step S192).

5C illustrates a procedure of transmitting a coupon after displaying the coupon combination advertisement for a predetermined time or more.

First, when the member clicks on the displayed coupon combination advertisement (step S200), it is determined whether the target advertisement is an advertisement that issues a coupon after being displayed for a predetermined time (step S202), and the coupon is issued after the determination result is displayed for a predetermined time. In the case of an advertisement, the operation server sets an advertisement display time (step S204). Subsequently, it is determined whether the set time has elapsed (step S206). If the set time has elapsed, the coupon is converted (step S208) and transmitted to the available coupon (step S210).

As such, by setting the advertisement to be displayed for a predetermined time, the effect of the advertisement can be enhanced.

In addition, FIG. 5D discloses a processing procedure for a coupon whose members can adjust the coupon issuance conditions.

First, when a member clicks on the displayed coupon combination advertisement (step S220), it is determined whether the coupon is a coupon that can be adjusted by the member with respect to the issuance condition (step S222). The member presents the coupon issuance conditions (step S224).

Subsequently, it is determined whether the coupon issuance conditions presented by the member are acceptable (step S226), and if it is not possible, the operation server side presents the acceptable issuance conditions (step S228). When the member accepts the issuance conditions presented by the operation server (step S230), the coupon is converted (step S232) and sent to the available coupon (step S234).

In other words, the member can obtain the benefits by adjusting the issuance conditions such as the issuance region, period, discount rate or amount of coupons, and the coupon provider's position can increase the participation of more members by changing the appropriate issuance conditions. It has the advantage of inducing and ultimately increasing sales.

Hereinafter, a method of storing, outputting, or using online a coupon that has been converted and can be used will be described with reference to FIGS. 6 and 7. Fig. 14 shows a state where a coupon is displayed for this selection.

6 shows a method of storing a coupon that can be converted and used.

When the coupon combination advertisement is displayed by clicking on the coupon combination advertisement (step S300), it is determined whether to save (step S302), and when the result is not stored, the coupon is used (step S324). A specific method of using the coupon will be described later.

In the case of storing, it is determined whether or not it is a registered member (step S304), and if it is not a registered member, a new member joining procedure is performed (step S306). If it is a registered member, it receives a member authentication key (step S308) and determines whether it is a normal authentication key from the member authentication key DB 184 (step S310), and if it is a normal authentication key, the coupon file is stored in a personal coupon storage DB 188. If it is determined (step S312), if stored, the coupon file is stored in the personal coupon storage DB (188).

If the coupon file is not stored in the personal coupon storage DB (188) is sent to the member, it is determined whether there is a coupon management program in the member system (step S314), if there is no coupon management program coupon management program It installs in a member system (step S316). The coupon file is then transmitted (step S318), stored in the coupon management program (step S320), and the stored coupon is used (step S324).

When the coupon file is stored in the personal coupon storage DB 188, as described below, it is possible to simply check the available coupon information stored using the terminal device from the portable card.

7 shows a flow chart for a method of using a issued available coupon.

First, it is determined whether or not the coupon is to be output through an output device such as a printer on the member's side (step S330), and if it is desired to output the coupon, whether the form of the coupon to be output is the same as that currently displayed on the screen. It judges (step S332). For reference, the usable coupon types displayed on the screen are shown in various forms in FIG. 10 as described above. If it is desired that the output is not the same as that displayed on the screen but in a separate form, an output conversion process is performed (step S334). In this case, a plurality of output forms may be provided to the member so that the member selects one of them. Coupons that are converted or used on a member printer or the like as displayed on the screen are output (step S336), and can be used when purchasing a product or receiving a service.

On the other hand, if you do not want the coupon output, click on the available coupon (step S338), the information of the coupon user clicked on the coupon provider side is transmitted (step S340). Subsequently, when the user moves to the coupon provider's homepage and purchases a product or receives a service (step S342), a discount or other benefit corresponding to the issue condition of the clicked coupon is received (step S344). A specific example of such an on-line method is shown in FIG. 15. That is, when "Use Online" is selected (FIG. 15A), various products to which the coupon is applied are displayed (FIG. 15B), and when one of them is selected, specific product information of the corresponding product is displayed (FIG. 15C). If the purchase is selected, the normal price and the coupon are applied to display the discounted price (FIG. 15D).

Referring to FIG. 8, a method of using a coupon using a card issued to a registered member is described.

First, the member information recorded on the registered member's card is read through the terminal device installed at the place where the product is sold or the service is provided (step S370). The terminal device may also be referred to as a terminal device of a coupon provider, but may actually be a terminal device of a sales representative of a product sold or produced by the coupon provider.

When the read member information is transmitted to the operation server (step S372), it is checked whether or not it is a registered member from the registered member information DB based on the transmitted member information (step S374).

If it is confirmed that the registered member, from the personal coupon storage DB (188) to check the available coupon corresponding to the corresponding product stored by the registered member (step S376), and transmits the available coupon file to the terminal device and personal coupon storage DB The coupon file transmitted at 188 is deleted (step S378).

The coupon information of the transmitted available coupon is displayed on the terminal device (step S380), and the coupon is used after the confirmation process (step S382).

According to this method, there is an advantage that you can receive a proper discount when purchasing a product or receiving a service by carrying only a card without bringing the corresponding coupon.

Referring to FIG. 11, a method of extracting a coupon combination advertisement according to another embodiment of the present invention is described.

First, when the member 200 accesses the operation server 100 through the Internet, it is determined whether the connected member is a registered member (step S350).

As a result of the determination, in the case of the registered member, the member information is analyzed from the registered member information DB 187, and in the case of not the registered member, the member information is analyzed from the non-registered member information DB 186 based on the connected IP address (step). S352).

Then, based on the analyzed member information, the optimal coupons are extracted from the coupon DB 182 and stored in the buffer memory (step S354), and the optimal advertisements are extracted from the advertisement DB 181 and stored in the buffer memory (step S356). ).

The extracted coupons and advertisements are compared and matched with the publication condition / issue target and the publication condition / advertisement target (step S358), and an optimally matched coupon combination advertisement is extracted (step S360). Then, the extracted coupon combination advertisement is displayed (step S362).

According to this embodiment, there is no need for a separate coupon combination advertisement DB, there is an advantage that can be extracted in real time from the coupon DB and advertising DB that is updated from time to time.

12 illustrates a procedure for processing an expired coupon.

The period of use of the coupon stored in the personal coupon storage DB 188 is periodically checked (step S390). It is determined whether the period of use of each coupon has expired (step S392), and it is determined whether the coupon is a coupon that is compensated with a certain ratio of cash when the period of use has expired (step S394). As a result of the determination, if the coupon is compensated in cash, by applying a preset reward refund rate (step S396), the cash refunded to the personal coupon storage DB (188) (step S398), and personal coupon storage DB (188) Delete the corresponding coupon (step S400).

By processing the coupons expired in this way, members do not need to check the period of use of the coupons stored by them one by one.

As described above, although the preferred embodiment has been described in detail, various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the preferred embodiments described and should be defined by the claims below and equivalents thereof.

As described above, according to the present invention, various advantages can be obtained.

First, by incorporating at least one coupon that provides a discount or the like to the advertisement provided by the advertiser to induce more users to click on the advertisement, or by converting the displayed advertisement into a coupon that can be used only by clicking the advertisement to be provided to the user It can improve the advertising effect.

In addition, there is an advantage in providing a benefit to the coupon provider by increasing the willingness to purchase through appropriate compensation to the buyer through the coupon.

Moreover, there is an advantage of improving the convenience of using the coupon by providing the user with a coupon that can be used online or offline or stored on-line.

In addition, it is possible to reduce the advertising costs of the advertiser by replacing the cash payment according to the click with the offer by the coupon provider.

Claims (25)

The operation server with a database, a plurality of members, the advertiser providing the advertisement information, the coupon provider providing the coupon, and the web servers of the affiliate site are connected through the Internet. A coupon generation module for generating a coupon by assigning a serial number to a coupon provided by the coupon provider or setting an expiration date; A coupon / advertisement matching module for determining whether a publication target condition of the coupon presented by the coupon provider and a publication target condition of the advertisement presented by the advertiser match, and selecting an optimal matching coupon and an advertisement; A coupon / advertising combination module which combines the coupon and the advertisement selected through the coupon / advertising matching module; A conversion processing module for converting and processing a coupon coupled to the corresponding advertisement when an arbitrary coupon combination advertisement is selected by the members; A coupon management module for providing the available coupons converted through the conversion processing module to the members or storing them in the operation server, and informing the coupon provider of member information providing the available coupons; And Advertising system using a coupon combined advertising, characterized in that it comprises a control module for controlling each module and control the data flow between each module. The system of claim 1, further comprising a coupon search module that allows members to directly find a desired coupon. The method of claim 1, wherein the database An advertisement database for storing advertisement information including text or image or video information and advertisement posting conditions; A coupon database for storing coupon information including coupon issuance conditions; A coupon combination advertisement database that combines and stores an optimal matching coupon and advertisement; A member authentication key database for storing authentication key information for member authentication; Coupon issuance status database for storing the status of coupons issued to the member; A non-registered member information database and a registered member information database for storing personal information of non-registered members and registered members, respectively; A personal coupon storage database for storing coupons issued to each member by a member request; An affiliate site characteristic analysis database configured to store the analyzed information by analyzing characteristics of the affiliate site; And Advertisement system using a coupon combined advertising, characterized in that it comprises a registered member card information database for storing the card information issued to the registered members. The operation server with a database, a large number of members, the advertiser providing the advertisement information, the coupon provider providing the coupon, and the web servers of the affiliated sites are applied to the advertisement system connected through the Internet. Comparing coupon issuance conditions / issues for publication of coupons provided by the coupon provider with posting conditions / pubes of advertisements provided by the advertiser, and combining and matching coupons with advertisements to store coupon combination advertisements; Setting at least one coupon combination advertisement matched from the stored coupon combination advertisements based on member information of a member accessing the operation server; Displaying the set coupon combination advertisement; Selecting the displayed coupon combination advertisement; Advertisement using a coupon combined advertising, comprising the step of converting the coupon coupled to the displayed coupon combination advertisement into usable coupons. The method of claim 4, wherein the extracting and storing the coupon combination advertisement is performed. Setting the publication condition / issue of the coupon and the publication condition / post of the advertisement; Storing coupon information and advertisement information in a coupon database and an advertisement database, respectively; Determining whether a specific coupon and a specific advertisement are designated by the advertiser and the coupon provider, respectively; If not determined, searching for matching coupons and advertisements from the stored coupons and advertisements; Extracting and combining coupons and advertisements matched with each other, the designated coupon or advertisement; Advertisement using the coupon combined advertisement, comprising the step of storing the combined coupon combination advertisement in the coupon combination advertisement database. The method of claim 5, further comprising: setting a number of coupons and advertisements matching each other, the number of coupons to be combined with one advertisement before extracting and combining the designated coupon or advertisement. Advertising method using. The advertisement method of claim 4, wherein when the accessing member is a registered member, member information is obtained from a registered member information database. The method of claim 4, wherein when the accessing member is a non-registered member, member information is analyzed based on an IP address. Advertising method using an advertisement combined with a coupon, characterized in that it further comprises the step of analyzing the characteristics of the connected affiliate sites. The coupon display of claim 4, wherein the displayed coupon combination advertisement is displayed at least one of advertisement information or coupon information and the other is not displayed, and the selected coupon information or advertisement is not selected by selecting the displayed advertisement information or coupon information. Advertising method using an advertisement combined with a coupon, characterized in that the information is displayed respectively. The method of claim 4, wherein Directly inputting a search word related to a coupon desired by the member; Searching for and listing coupons related to the search word from a coupon database; Selecting any one of the coupons listed above; And And displaying a coupon combination advertisement corresponding to the selected coupon. The method of claim 4, wherein at least one of a bar code, a serial number, a logo, a letter, member information, and a figure is displayed on the coupon that is converted and used. The method of claim 4, wherein after selecting the coupon combination advertisement Determining whether a coupon corresponding to the selected coupon combination advertisement requires member information; If it is determined that the member information is required, inputting the member information only for the non-registered member; The method of claim 1, further comprising storing the coupon issuance status in the coupon issuance database. The method of claim 4, wherein after selecting the coupon combination advertisement Determining whether a coupon corresponding to the selected coupon combination advertisement can change a publication condition; If the issue conditions can be changed, determining whether the number of coupon issuance for the change is satisfied; If the coupon issuance frequency is satisfied, changing coupon issuance conditions; The method of claim 1, further comprising storing the changed coupon issuance conditions in a coupon database. The method of claim 4, wherein after selecting the coupon combination advertisement Determining whether a coupon corresponding to the coupon combination advertisement is issued after the selected coupon combination advertisement is displayed for a predetermined time; If issued after being displayed for a certain time, advertising method using a coupon combined advertising, further comprising the step of setting the display time of the advertisement. The method of claim 4, wherein after selecting the coupon combination advertisement Determining whether a member change of a coupon corresponding to the selected coupon combination advertisement is possible; If a change is possible by a member, presenting a condition for issuing a coupon to the operation server by the member; Determining whether the presented coupon issuance condition is acceptable; If it is not acceptable, further comprising the step of presenting the publication conditions acceptable to the member advertising method using a combined coupon. 5. The method of claim 4, wherein the converted and usable coupon is displayed on-line and selected to be stored on the operation server or the member's system, used directly on-line, or printed and used off-line. Advertising method using an advertisement combined with a coupon. 17. The method of claim 16, wherein when the usable coupon is stored in the operation server, after the normal member authentication key is input only for registered members, the coupon is stored in a personal coupon storage database. Advertising method. 17. The method of claim 16, wherein when the available coupon is stored in the member's system, a normal member authentication key is input only to registered members, and then the coupon is stored in the member's system using a coupon management program installed in the member's system. Advertising method using an advertisement combined with a coupon, characterized in that the download and store. 17. The method of claim 16, wherein when using the available coupon directly on-line, the user information of the available coupon is transmitted to the coupon provider, and a benefit corresponding to the issue condition for the product related to the available coupon is received. Advertising method using an advertisement, characterized in that the coupon is combined. 17. The method of claim 16, wherein when the available coupon is output and used offline, an output conversion process is performed when the coupon is output in a different form from the displayed coupon. The method of claim 4, wherein the coupon combination advertisement or the available coupon is transmitted to the member through an email. The method of claim 4, wherein the available coupon is stored in a personal coupon storage DB, Periodically checking a period of use of the stored available coupons; Determining whether the coupon is a coupon that is compensated by a certain ratio of cash when the period of use expires; If it is determined that the coupon is compensated in cash, applying a predetermined reward refund rate to the refund, and accumulating the refunded cash in the personal coupon storage DB; Advertisement using the coupon is combined advertising, comprising the step of deleting the corresponding coupon from the personal coupon storage DB. The operation server with a database, a large number of members, the advertiser providing the advertisement information, the coupon provider providing the coupon, and the web servers of the affiliated sites are applied to the advertisement system connected through the Internet. The member accessing a web server of the affiliated site; Displaying an appropriate advertisement from the advertisement DB of the affiliated site; The connected member clicking on the displayed advertisement; Transmitting, by the web server of the affiliated site, member information of the member who clicked the displayed advertisement and advertisement information of the clicked advertisement to the operation server; Setting an optimal matching coupon from a coupon DB based on the member information and the advertisement information in the operation server; Converting the set coupon; Advertisement using the coupon is combined advertising, characterized in that it comprises the step of transmitting the conversion process available coupon to the affiliate site. The operation server with a database, a large number of members, the advertiser providing the advertisement information, the coupon provider providing the coupon, and the web servers of the affiliated sites are applied to the advertisement system connected through the Internet. Determining whether a member connected to the operation server is a registered member; As a result of the determination, in the case of the registered member, analyzing the member information from the registered member information database; in the case of not the registered member, analyzing the member information from the non-registered member information DB based on the connected IP address; Extracting optimal coupons from a coupon DB based on the analyzed member information and storing the optimal coupons in a buffer memory; Extracting optimal advertisements from an advertisement DB based on the analyzed member information and storing the optimal advertisements in the buffer memory; Comparing and matching issuance conditions / issues to be published and advertisement conditions to the extracted coupons and advertisements; Extracting a coupon combination advertisement by combining an optimally matched coupon and advertisement among the matching coupons and advertisements; Advertising method using the combined advertising coupons comprising the step of displaying the extracted coupon combination advertisement. The operation server with a database, a large number of members, the advertiser providing the advertisement information, the coupon provider providing the coupon, and the web servers of the affiliated sites are applied to the advertisement system connected through the Internet. Reading the member information recorded in the member card of the registered member through the terminal device of the coupon provider; Transmitting the read member information to the operation server; Checking whether the registered member is a registered member from the registered member information DB based on the transmitted member information; If it is confirmed that the registered member, confirming the available coupon corresponding to the product stored by the registered member from the personal coupon storage DB; Transmitting the coupon file usable to the terminal device and deleting the transmitted coupon file from the personal coupon storage DB; And displaying coupon information of the transmitted usable coupon file on the terminal device.