KR20000072202A - Apparatus and method for E-commerce using a point auction - Google Patents

Abstract

PURPOSE: A device for electronic commerce using a point auction is provided to maximize a user's bonus point, cyber money satisfaction rate and the utilization rate by enabling the user to receive a predetermined amount of loan and to reimburse the loan with the cyber money. CONSTITUTION: A device for electronic commerce using point auction is composed of transmission, storage, and management. A web server(100) transmits the mileage service data, such as the cyber money, the bonus point, and the event, through the internet(140). A member information DB(110) stores the user's information and transmits the data to the web server when needed. A service manager(130) manages the bonus point, the cyber money, and the event product's mileage service that are provided by the member and the member companies by using the user information and the member company information that are stored in the member information DB and the member company information DB(120). A new user, who uses the user PC(170), receives an account number in order to dutifully possess one's service transaction account.

Description

Apparatus and method for E-commerce using a point auction}

The present invention relates to an electronic commerce device and method using a point auction, and more specifically, to the individual users in advance by paying loans to provide bonus points, CM (Cyber Money) and event products provided by individual companies between users The present invention relates to an electronic commerce device and method for exchanging loans or cashing bonus points upon purchase of goods by exchanging through a point auction.

Recently, with the spread of the Internet, there is a growing interest in electronic commerce, and individual companies are spared a lot of investment in new commerce, and various services such as product promotion to promote the company or imprint their products to buyers through the Internet Doing. Product advertising and services for buyers are a means of differentiating from their peers and securing a fixed customer, but nowadays, almost all companies offer similar services, and thus their utility is somewhat ineffective. Among the various services, the outstanding points are bonus points, CMs and event products, but users have to purchase or use the products steadily in order to receive the service benefits, so that ordinary users do not invest the effort and time to obtain the benefits. Contrary to the intended service intention, the user's use of the service has only a one-sided adverse effect.The user earns a certain percentage of the purchase amount of the product and earns more than a reference point and repeats the purchase of the product. The use of bonus points that are used together, or when the product is purchased, used on an internet site, or by watching images for advertisement, is not available at all for the CM reserve that can be returned in cash available in the real world. That is, companies are feeling the limits on investment and diminish the utilization of investment in service providers significantly. In addition, since the number of users who benefit from the event product is limited, it is impossible to assert the recognition of the company.

Therefore, there is a need for a method of increasing the utilization of services such as bonus points provided to users by each company and increasing awareness of the user and the company. In the case of the providing company, the service is limited to bonus points, and the user purchases the event product with the points of the exchange rate between each company by combining the points of individual companies owned by the user. The exchange rate is an exchange unit, which is the number of service points corresponding to one unit of the CM, and is determined in advance according to the value of bonus points provided by the company.

However, such a method for accumulating bonus points occurs as follows.

It is only a matter of bringing together the points of individual companies owned by the user, and it is difficult to set exchange rates between companies. In addition, in order to fill the point earning limit, a constant effort to purchase the products of a number of companies, users who have to visit the site to make more efforts to earn points.

Accordingly, the present invention is to solve such a problem, the present invention is to optimize the user's bonus points and the satisfaction and utilization of the CM, each user is loaned a certain amount in advance and the repayment of the loan to the CM while the point An object of the present invention is to provide an electronic commerce device and method using auction.

Another object of the present invention is a bonus amount, CM reserves through the auction of CM and event products and bonus points that cannot be cashed using a point auction method to a user who wants to purchase a person or enterprise products that require the bonus points and CM An electronic commerce apparatus and method using a point auction for exchanging loans or various services are provided.

Still another object of the present invention is to provide an electronic commerce apparatus and method using a point auction that can be exchanged with other prizes and cash through event matching transaction when the winner of the prize prize is in exchange for cash and other prizes. To provide.

Still another object of the present invention is to allow the user to repay the provisions of a cash loan and post-paid purchases within a certain period, and use an auction electronic commerce device that performs the role of a gold manager that can receive the maximum service. And providing a method.

1 is a block diagram of an electronic commerce device using the point auction according to the present invention,

2 is an embodiment of a flowchart of a CM of an electronic commerce method using point auction according to the present invention;

3 is an embodiment of a flowchart relating to bonus points of the electronic commerce method using the point auction according to the present invention;

4 is an embodiment of a flowchart related to an event of an electronic commerce method using a point auction according to the present invention;

Figure 5 is a block diagram showing the overall flow of the electronic commerce method using the point auction according to the present invention.

<Explanation of symbols for the main parts of the drawings>

100: web server 110: member information DB

120: member company information DB 130: service manager

140: Internet 150: Bonus Points Auction Market

160: Event Auction Market 170: User PC

180: Operator PC

In order to achieve the above object, an aspect of the present invention provides an electronic commerce device using point auctions through mutual exchange between users, comprising: a web server transmitting mileage service data through an internet network; A member information database in which information of a user who is a member is stored; A member company information database in which information of each individual company which is a member company is stored; And a service manager performing service management of mileages for the member and the member company by using user information and member company information stored in the member information database and the member company information database, respectively.

Preferably, the service manager is characterized by managing the mileage services, such as bonus points, CM and event products provided by individual companies.

According to another aspect of the present invention, there is provided an electronic commerce method using point auctioning by mutual exchange between a user, comprising: a first process of accessing a main web page of an internet site, driving a service manager after confirming whether the connected user is a member; A second step of checking a CM of each company together with whether a member company is registered by selecting a CM account of the user when the service manager is driven in the first step; A third step of checking the earning status and auction status of bonus points by selecting a bonus point account when the service manager is driven in the first process; And a fourth process of selecting an event account to view the participation status of the event, the event marketplace, and currently available event items when the service manager is driven in the first process.

Preferably, the CM is characterized in that is earned by purchasing the product of the individual company of the user, or by viewing the advertising image.

Preferably, the bonus points are earned at a certain rate of the purchase amount generated when the product of the individual company of the user, characterized in that the predetermined point or more can be used to repeatedly purchase the product of the individual company.

Preferably, the event is characterized in that it is used to secure a fixed customer and a new customer at the time of opening the site or for a certain period of time.

According to still another aspect of the present invention, in an electronic commerce method using point auctions by mutual exchange between users, a first process of accessing a main web page of an internet site and confirming whether the connected user is a member and then running a service manager ; A second step of selecting a CM account and retrieving information of a member company when the service manager is driven in the first step; When the information of the member company is retrieved in the second process, it is determined whether to accumulate the CM or cash out the loan. If the user wants to accumulate the CM, the corresponding information is stored in the CM account after the loan is repaid and the CM is accumulated. A third step of determining whether to cash out the loan if not desired; And a fourth step of storing the corresponding information in the CM account after cash transfer and ending if not wanting to cash the loan if the loan is to be cashed in the third step.

According to still another aspect of the present invention, in an electronic commerce method using point auctions by mutual exchange between users, a first process of accessing a main web page of an internet site and confirming whether the connected user is a member and then running a service manager is performed. ; A second step of selecting the bonus point account and retrieving information of the member company when the service manager is driven in the first step; A third step of determining whether to trade the bonus point in an auction when the information of the member company is found in the second step; A fourth step of selecting the bonus point to be placed in the point auction if the trader wants to trade the bonus point in the third step, and storing the information in the bonus point account after registering the transaction if the bonus point is selected; If you want to trade the bonus points in the third process, select the bonus points to be purchased through a point auction and use the bonus points, CM, loans, and event products of other companies as trading means. A fifth step of storing corresponding information in the bonus point account after registering desired transaction amount in accordance with a criterion; And if it is not desired to trade the bonus points in the third process, determine whether to accumulate the bonus points, and if the user wishes to accumulate the bonus points, store the corresponding information after accumulating the bonus points in the bonus point account and the bonus points. If you do not want to earn a sixth process to end.

According to still another aspect of the present invention, in an electronic commerce method using point auctions by mutual exchange between users, a first method of driving a service manager after accessing the main web page of the Internet site and confirming that the connected user is a member process; A second step of selecting the event account and searching for event information when the service manager is driven in the first step; A third step of determining whether to participate in an event when the event information is found in the second step; A fourth step of storing corresponding information in the event account after selecting an event if the user wants to participate in the event in the third step; A fifth step of determining whether to participate in an event marketplace if the user does not want to participate in the event in the third step; A sixth step of selecting an item to be put in the event marketplace if the user wants to participate in the event marketplace, registering the item in the event marketplace, and storing corresponding information in the event account; And a seventh process of selecting goods to be purchased in the event marketplace and storing corresponding information in the event account after registering desired transaction amount if the user wants to participate in the event marketplace in the fifth process.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First, in adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are denoted by the same reference numerals as much as possible even if displayed on the other drawings.

1 is a block diagram of an electronic commerce device using an auction according to the present invention.

1, the present invention is a web server 100, member information DB 110, member company information DB 120, service manager 130, Internet network 140, bonus point auction market 150, event auction The market 160, the user PC 170 and the operator PC 180.

Web server 100 transmits the service data of the mileage, such as CM, bonus points, events, etc. through the Internet network 140, the member information DB 110 stores the user's information as a member and, if necessary, the web server ( 100). In addition, the member company information DB 120 stores the information of each individual company that is a member company.

The service manager 130 uses bonus user information and member company information stored in the member information DB 110 and the member company information DB 120, respectively, such as bonus points, CMs, and event products provided by individual companies for the member and the member company. Perform service management of your mileage. On the other hand, the first user using the user PC 170 is assigned an account number to mandatory owning his service transaction account.

2 is an embodiment of a flowchart of a CM of an electronic commerce method using an auction according to the present invention.

In Fig. 2, the user accesses the main web page of the Internet site using the user PC 170 (step S100), and confirms whether the user connected in step S100 is a member (step S101). In step S101, if it is determined that a member is not a member through the authentication process (step S102), and in step S102, if a member is desired to be registered, the member information is input and stored in the member information DB 110 (step S103), and step S102. If you do not want to be a member, quit.

If the member information is confirmed in step S101 or the member information is stored in the member information DB 110 in step S103, the service manager 130 is driven (step S104), and if the service manager 130 is driven in step S104, the CM account is opened. Selected (step S105), the member company information stored in the member company information DB 120 is retrieved (step S106). Selecting the CM account in step S104 can check the CM of the member company stored in the member company information DB (120).

If the information of the member is found in step S106 is determined whether to accumulate the CM of the member (step S107), if you want to accumulate the CM in step S107, after saving the loan, the corresponding information is stored in the CM account (step S108), and step S107 If you do not want to accumulate CM in the determination whether or not to cash out the loan (step S109). If you want to cash the loan in step S109, after the cash transfer, the corresponding information is stored in the CM account (step S110), and in step S109, the end of the loan is not desired. CM accumulation in the step S107 means repayment of the loan, and the cashing of the loan in the step S109 is limited only when all the loans of the user are repaid.

3 is an embodiment of a flowchart relating to bonus points of the electronic commerce method using the auction according to the present invention.

In Fig. 3, the user accesses the main web page of the Internet site using the user PC 170 (step S200), and confirms whether the user connected in step S200 is a member (step S201). In step S201, if it is not a member, it is determined whether the user wants to join (step S202). If the user wants to join in step S102, the member information is input and stored in the member information DB 110 (step S203). If not, exit.

When the user information is confirmed as a member in step S201 or the member information is stored in the member information DB 110 in step S203, the service manager 130 is driven (step S204), and the service manager 130 is driven in step S204, the bonus point account (Step S205), and retrieves the information of the member companies stored in the member company information DB 120 (step S206). When selecting a bonus point account in step S205, you can check the status of the bonus points earned and auction status.

If the member company information is retrieved in step S206 (step S207), and if you want to auction the bonus points in step S207, select the bonus points to be auctioned (step S208), and the bonus points in step S208 If selected, the transaction is registered and the corresponding information is stored in the bonus point account (step S209).

In addition, if you want to auction the bonus points in step S207 to select the bonus points to purchase auction (step S210), after registering the desired transaction amount and stores the corresponding information in the bonus point account (step S211).

If you do not want to auction bonus points in step S207 (step S212), and if you want to earn bonus points in step S212, if you want to earn bonus points in the bonus points account after saving the bonus points (step S213) If you do not want to earn bonus points in step S212, it ends.

4 is an embodiment of a flowchart of an event of an electronic commerce method using an auction according to the present invention.

In Fig. 4, the user accesses the main web page of the Internet site using the user PC 170 (step S300), and confirms whether the user connected in step S300 is a member (step S301). In step S301, if it is not a member, it is determined whether the user wants to join (step S302), and if the user wants to join in step S302, the member information is entered and stored in the member information DB 110 (step S303), and in step S302, the user does not want to register. If not, exit.

When the user information is confirmed as a member in step S301 or the member information is stored in the member information DB 110 in step S303, the service manager 130 is driven (step S304), and when the service manager 130 is driven in step S304, an event account is created. (Step S305), the event information is retrieved (step S306).

When the event information is found in step S306, it is determined whether to participate in the event (step S307). If the user wants to participate in the event in step S307, the corresponding information is stored in the event account after the event is selected (step S308). If you do not want to participate in the event market in step S307 determines whether to participate in the event market equipped with event items (step S309), if you want to participate in the event marketplace in step S309 select the items to put out in the event market (step S310), After registering the goods in the store the corresponding information in the event account (step S311). At this time, if it does not participate in the event marketplace in step S309 immediately ends.

In addition, if you want to participate in the event marketplace in step S309 (step S312), select the goods to be purchased in the event marketplace, after registering the desired transaction amount and stores the corresponding information in the event account (step S313). When selecting a product to purchase in step S312, you can participate in the bid immediately by clicking a specific product, the bidding amount can participate as a member's event products and loans, the bidding opportunity is unlimited and the lower limit of the product can be arbitrarily set Unreasonable lower price registration can be changed and forced to drop. In addition, there is no fee for participation in the event market in step S312, and the bidding period is determined to be a predetermined period.

5 is a block diagram showing the overall flow of the e-commerce method using the auction according to the present invention.

In FIG. 5, subscription members 171 and 172, bonus point service providers BP1 and BP2, CM service provider 181, and member company 182 are connected to each other based on the site 101. Bar members 171 and 172 are loaned a certain amount of cash on the site (101).

The member 171 receives a certain amount of CM in exchange for purchasing goods and viewing advertisements from the CM service provider 181 and repays a certain amount of loans through the site 101. In addition, the member 172 receives a certain CM in return for purchasing goods and advertisements from the member company 182 and repays a certain amount of loans on the site 101.

The member 171 receives a certain amount of bonus points for the purchase of the product and the use of information from the bonus point provider BP1, and the member 172 receives the product for the purchase of the product from the bonus point provider BP2. Receive certain bonus points.

On the other hand, if the subscription member 171 puts bonus points received from the bonus point provider BP1 to the bonus point auction market 150, the subscription member 172 receives bonus points and loans received from the bonus point provider BP2. Use a certain fee to participate in the bid. At this time, if the member 172 succeeds in bidding with the highest bid, the member 171 transfers the bonus points received from the bonus point provider BP1 to the account of the member 172, the member 172 ) Bids are transferred to the account of the subscription member (171).

When the members 171 and 172 participate in the event, respectively, the member 171 receives the product from the event event company IV1 and the member 172 receives the product from the event event company IV2. If the member 172 sets the event winning prize as a certain amount of the loan through the event auction market 160 or sets the event product of the event event company IV2 as the lower limit, the member 171 receives the event auction market 160 ) Through the registration of the product received from the event event company (IV1) with respect to the product of the subscription member 172 through a bid is exchanged with each other. At this time, there is no fee added when using the event auction.

On the other hand, the loan on the site 101 has the same characteristics as the CM, but the meaning of the intermediate to solve the shortcomings of the exchange rate decision of the bonus point providers (BP1, BP2), CM service provider (181) and member company (182) As a bonus point providers (BP1, BP2), CM service providers (181) and member companies (182) can be traded regardless of the exchange rate. The exchange rate on the site 101 is determined by the members themselves (171, 172) and can evaluate the service responsiveness and utility of bonus point providers (BP1, BP2), CM service providers (181) and member companies (182). have.

In order to use and cash out loans, members (171, 172) receive an account in which a loan (for example, 5,000 won) is deposited at the same time as the subscription, and cash withdrawal is impossible, but it can be used as cash in electronic commerce. When the members (171, 172) pay off all the loans, the loans are raised in the cashable items among the account items of the members (171, 172) and can be withdrawn in cash when the members (171, 172) wish to. . When the loans are all in cash, an additional 5,000 won is added to each account of the members 171 and 172. At this time, the cash amount of 5000 won can be limited to 20% of the interest amount, and the amount of cash can be cashed to 4000 won. If saving without saving, 2% of the 20% interest added to cash withdrawal will be reduced. In addition, if you pay off all the loans of 5000 won, the total cash available amount is 10000 won, and when you withdraw cash, you will receive an amount deducting the interest rate of 18%. The maximum savings are up to 50000 won and the interest rate is lowered to 10%, but there is no additional interest rate when using e-commerce.

As described above, in the detailed description of the present invention, specific embodiments have been described, but various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined by the claims below and equivalents thereof.

As a result, according to the electronic commerce apparatus and method using the auction according to the present invention the following advantages occur.

In other words, users can easily access the services provided by each individual company, such as CM that can be cashed, bonus points that cannot be cashed, or event product system, and users can evaluate the company's reliability. Highly reliable images can be obtained and high quality service can be provided by distinguishing fixed and non-fixed customers.

Claims (9)

In an electronic commerce device using point auction by mutual exchange between users, A web server for transmitting mileage service data through an internet network; A member information database in which information of a user who is a member is stored; A member company information database in which information of each individual company which is a member company is stored; And And a service manager for performing service management of the mileage for the member and the member company by using the user information and the member company information stored in the member information database and the member company information database, respectively. Commerce device. The method of claim 1, wherein the service manager An electronic commerce device using a point auction characterized by managing mileage services such as bonus points, CMs, and event products provided by individual companies. In the electronic commerce method using a point auction by mutual exchange between users, A first step of accessing the main web page of the Internet site, checking whether the connected user is a member, and then running the service manager; A second step of checking a CM of each company together with whether a member company is registered by selecting a CM account of the user when the service manager is driven in the first step; A third step of checking the earning status and auction status of bonus points by selecting a bonus point account when the service manager is driven in the first process; And If the service manager is driven in the first process, the electronic device using a point auction comprising a fourth process of selecting an event account and viewing the event participation status, event marketplace status and currently available event items. Commerce method. The method of claim 3, wherein the CM is Point auctions using e-commerce, characterized in that the earned by purchasing or using the product of the individual company of the user or by viewing the advertising image. The method of claim 3, wherein the bonus point is The electronic commerce method using a point auction characterized in that the user is earned at a certain rate of the purchase amount generated when purchasing the product of the individual company, if the predetermined point or more can be used to repeatedly purchase the product of the individual company. 4. The method of claim 3, wherein the event An electronic commerce method using point auctions, which is used to secure fixed customers and new customers at the time of the site opening or for a certain period of time. In the electronic commerce method using a point auction by mutual exchange between users, A first step of accessing the main web page of the Internet site, checking whether the connected user is a member, and then running the service manager; A second step of selecting a CM account and retrieving information of a member company when the service manager is driven in the first step; If the member company information is retrieved in the second process, it is determined whether to accumulate the CM. If the user wants to accumulate the CM, the relevant information is stored in the CM account after the loan is repaid. A third process of judging whether to do; And And a fourth process of storing the corresponding information in the CM account after cash transfer and ending if the loan is not cashed if the loan is to be cashed in the third process. In the electronic commerce method using a point auction by mutual exchange between users, A first step of accessing the main web page of the Internet site, checking whether the connected user is a member, and then running the service manager; A second step of selecting the bonus point account and retrieving information of the member company when the service manager is driven in the first step; A third step of determining whether to auction the bonus point when the information of the member company is found in the second step; A fourth step of selecting the bonus points to be auctioned if the auction point is to be auctioned in the third process, and storing the information in the bonus point account after registering a transaction if the bonus points are selected; If you want to auction the bonus points in the third step, select the bonus points to be purchased for auction and use the trading means such as bonus points, CMs, loans, and event products of other companies to own the bonus points. A fifth process in which a plurality of consumers who want to purchase the bonus points register the desired transaction amount at a respective reference price determined through a transaction and store the corresponding information in the bonus point account; And If it is not desired to auction the bonus points in the third process, it is determined whether to accumulate the bonus points, and if the user wants to accumulate the bonus points, the bonus points are stored in the bonus point account, the corresponding information is stored, and the bonus points are collected. And a sixth process of terminating if not wanting to accumulate. In the electronic commerce method using a point auction by mutual exchange between users, A first step of accessing the main web page of the Internet site, and checking whether the connected user is a member and then running a service manager; A second step of selecting the event account and searching for event information when the service manager is driven in the first step; A third step of determining whether to participate in an event when the event information is found in the second step; A fourth step of storing corresponding information in the event account after selecting an event if the user wants to participate in the event in the third step; A fifth step of determining whether to participate in an event marketplace if the user does not want to participate in the event in the third step; A sixth step of selecting an item to be put in the event marketplace if the user wants to participate in the event marketplace, registering the item in the event marketplace, and storing corresponding information in the event account; And And a seventh process of selecting an item to be purchased in the event marketplace and storing the corresponding information in the event account after registering a desired transaction amount if the user wants to participate in the event marketplace in the fifth process. Way.