KR20000063984A - System for network-based advertising service - Google Patents

Abstract

PURPOSE: A network-based advertising service system is provided to display a moving picture advertising data suitable for each location, a display device is installed and many people gather such as a department store, a shopping mall and so on, through the communication network. CONSTITUTION: A communication network(10) connects a plurality of client modules(20) and a server module(30) using communication circuit lines so that data communications relevant to motion picture advertising services can be achieved mutually. The client module(20), composed of a set top box(22) and a display device(24), receives a motion picture advertising data from the server module(30) and displays it on the screen. The server module(30), comprised of a dynamic host configuration protocol server(32), a server(34) and a database(36), provides a motion picture advertising data suitable for each location, in which the client module(20) is installed, on the screen of each display device.

Description

Network based advertising service system {System for network-based advertising service}

The present invention relates to a network-based advertising service system.

More specifically, at least one display device is installed in a place such as a department store, a shopping mall, and the like to receive specific video advertisement data or different video advertisement data from an information provider providing a video advertisement service and display the same on the screen of each display apparatus. It relates to a network-based advertising service system.

In general, the Internet is an open network that can be used freely by applying a common protocol called TCP / IP (Transmission Control Protocol / Internet Protocol) to the other computer that anyone wants to access anywhere in the world. In addition to the delivery, as well as the development of compression technology and the delivery of multimedia information, various services such as e-mail, file transfer, and the World Wide Web (WWW) can be used.

As the use of the Internet is rapidly increasing in Korea and around the world, the importance of the Internet is rapidly increasing as a strategic tool for improving efficiency and productivity in all parts of the existing industry, and new business opportunities are continuously created through the Internet. The number of service providers on the Internet is increasing.

In other words, as a part of the business using the Internet, sites that provide various contents such as internet advertising, internet broadcasting, online games, electronic commerce, portal services, internet newspapers / magazines, and search services are provided. It is increasing rapidly.

Most of the sites, except for the e-commerce sites described above, use the revenue from the advertising content as a major source of revenue for the operation of the site, and depend on the number of users who are members of the site or the number of users who access the site. Contracts with a plurality of advertisers to post advertising content provided by the advertiser on their site.

In addition, sites that provide the above-mentioned advertisement contents are also established to give computer users who use the advertisement contents, such as discounts on mobile communication rates, discounts on leased line usage.

However, the information providers providing the advertisement contents as described above have not been able to carry out the business of providing the advertisement contents by utilizing a place such as a department store or a shopping mall where many people gather.

In addition, even if a specific department store or shopping mall has a display device such as a small LCD to display a movie or an advertisement in a predetermined position of a toilet or a store for customers, the movie or advertisement data is stored, and the display of the movie or advertisement data is performed. It is difficult to obtain an effective advertising effect compared to the high installation cost because the computer equipment for controlling the control and the communication line connecting the computer and each display device should be provided.

In addition, the provision of movie or advertising data is not simply a service for customers, but a service that connects them to profits, which leads to a lot of difficulties in obtaining new movie or advertising data. There was a problem, and due to the uniform data in the central location by selectively selecting the movie or advertising data appropriate to the location (for example, the classification of the store's stores by floor) of each display device installed location There was a problem with not displaying.

An object of the present invention is to install the one or more display devices in a place where many people, such as department stores, shopping malls, so as to solve the above problems, the same video advertising data or display from an information provider that provides a video advertising service through a network communication network The present invention provides a network-based advertisement service system that receives video advertisement data suitable for a corresponding position for each installed position and displays the same on a screen of each display device.

1 is a block diagram schematically showing the configuration of an embodiment of a network-based advertising service system according to the present invention;

2 is a block diagram schematically showing the configuration of another embodiment of a network-based advertising service system according to the present invention;

3 is a flow chart showing in detail the operation of the network-based advertising service method according to the present invention;

4 and 5 are flowcharts illustrating the operation of each subroutine of FIG. 3 in more detail.

Explanation of symbols on the main parts of the drawings

10, 100: network communication network 20, 200: client module

22, 210: set top box 24, 220: display device

30, 300: server module 32, 310: DHCP server

34, 330: Server 36, 340: Database

320: central server

The network-based advertising service system according to the present invention for achieving the above object comprises: a network communication network for connecting data unspecified a number of communication lines and mutual data communication; At least one department or shopping mall is installed at a predetermined location, and performs a communication connection with an outside that provides a video advertisement service through a network communication network, and outputs authentication data according to an external request, and receives video advertisement data from the outside. One or more client modules to display on the screen; When the communication connection of each client module is made through the network communication network, the form data for client authentication is output to the corresponding client module, the authentication data is received from the corresponding client module to perform the authentication procedure, and the service provider installs one or more client modules. When a video advertisement data request is made from the server, the server module outputs the video advertisement data, which is built into the database according to the designated list negotiated with the operator who installed the client module in advance, to the corresponding client module. .

In addition, the network-based advertising service method according to the present invention includes the steps of: (1) the server module to build a video advertising data provided by a plurality of advertisers as a database; (2) installing, by the server module operator, one or more client modules in the operator's store by performing a contract with the specific operator; (3) making a communication connection of the one or more client modules to the server module via a network communication network; And (4) outputting the video advertisement data according to the designated list by the server module to the corresponding client module and displaying the video advertisement data on the screen.

Hereinafter, with reference to the accompanying drawings will be described in detail the network-based advertising service system of the present invention.

1 is a block diagram schematically showing the configuration of a network-based advertising service system according to the present invention.

As shown, the network communication network 10 is a communication network such as a wired / wireless internet, and connects a communication line between at least one client module 20 and a server module 30, which will be described later, and data related to a video advertisement service. Allow communication.

One or more client modules 20 are installed at one or more predetermined positions such as department stores or shopping malls used by many people through a predetermined contract with the operator of the server module 30 to be described later, and the video advertisement through the network communication network 10 After performing a communication connection with the server module 30 that provides the service, the server module 30 outputs data for client authentication according to the request of the server module 30, and receives one or more video advertisement data from the server module 30 on the screen. Display on.

The above-described client module 20 performs one or more settop boxes 22 to perform data conversion processing so that video advertisement data provided from the server module 30 can be externally displayed through the network communication network 10. And a display device 24 connected to each of the one or more set top boxes 22 by a data transmission line to display moving image advertisement data input from the set top box 22.

In this case, the above-described display device 24 is preferably composed of a small liquid crystal display (LCD), but is not limited thereto. Any other device capable of displaying moving image advertising data may be used.

In addition, although the client module 20 is preferably composed of the set-top box 22 and the display device 24 as described above, this is also a display device (for example, an interactive television) that performs the function of the set-top box. Of course, if you install it can be configured to use only the display device.

The server module 30 outputs the form data for client authentication to the client module 20 when the communication connection of each client module 20 is made through the network communication network 10, and the client from the client module 20. After receiving the authentication data and performing the authentication procedure, if a video advertisement data request is made from a company that has installed at least one client module 20, the client has installed the client module 20 in advance according to the designated list negotiated according to the designated list. The video advertisement data constructed by the database is output to the client module.

The server module 30 described above supports a protocol for dynamically allocating an IP (Internet Protocol) address of each client module 20 that performs a communication connection to the server module through the network communication network 10. DHCP (Dynamic Host Configuration Protocol) server 32 for smoothly performing communication connection, and controls the construction of a database of video advertisement data provided by a plurality of advertisers, the communication connection of each client module 20 is made Outputs the form data for client authentication to the client module 20, performs authentication based on the client authentication data input from the client module 20, and in advance according to the video advertising data request of the client module 20 The video ad corresponding to the designated list negotiated with the operator who installed the client module 20 in the A server 34 that sequentially outputs the data to the corresponding client module 20, and stores video advertisement data provided by a plurality of advertisers under the control of the server 34, and installs each client module 20. It is composed of a database 36 for storing the specified list of video advertising data in consultation with the side for each client module (20).

In this case, the server module 30 described above may selectively select and provide video advertisement data suitable for the characteristics of the location for each location where the client module 20 is installed, that is, for example, a department store by floor of a store. According to the classification of the stores, the client module 20 installed on the first floor that handles miscellaneous goods such as cosmetics, shoes, and accessories provides video advertisement data related to cosmetics or shoes, and specializes in men's clothing. The client module 20 installed on the second floor provides video advertisement data provided by a clothing company, and provides video advertisement data differently without providing the same data to the client module 20 installed in a department store as in the past. You can do it.

Figure 2 is a block diagram schematically showing the configuration of another embodiment of a network-based advertising service system according to the present invention, the network communication network 100 and the client module 200 is the same as the above-described Figure 1 detailed description here Will be omitted, and only the server module 300 will be described.

As shown in FIG. 1, when the client module 200 performs a communication connection to the server module 300 as illustrated in FIG. 1, the server module 300 may be a server due to an excessive communication connection of each client module 200. Unlike FIG. 1 in which a communication connection is forcibly performed in order to prevent a deterioration of a function, the client module 200 performs a communication connection by designating a server that receives less load through the central server 320.

The server module 300 described above supports a protocol for dynamically allocating an IP address of each client module 200 that performs a communication connection to the server module 300 through the network communication network 100 to each client module 200. When the communication connection of the client module 200 is made through the DHCP server 310 and the network communication network 100 to smoothly perform the communication connection of the client module 200 by checking the current state of each server 330. To connect to a server 330 that is less loaded with the central server 320 and, when a communication connection is made between a specific client module 200 through the central server 320, the form data for client authentication corresponding client module Outputs to the computer 200 and performs client authentication based on the authentication data input from the client module 200, and outputs the video of the client module 200 According to the data request, a plurality of servers 330 sequentially outputting the video advertisement data corresponding to the designated list negotiated with the operator who installed the client module 200 to the corresponding client module 200, and the server ( 330 stores video advertisement data provided by a plurality of advertisers, and stores a list of video advertisement data negotiated with the operator who installed each client module 200 for each client module 200. It consists of a database 340.

Next, a network-based advertising service method according to the present invention configured as described above will be described in detail with reference to FIGS.

3 to 5 are flowcharts showing in detail the operation of the network-based advertising service method according to the present invention.

First, in a server module 30 or 300 that provides a video advertisement service, video advertisement data provided by a plurality of advertisers is constructed as a database (S10).

After building the video advertisement as a database, the server module 30 (300) operator installs one or more client modules (20) (200) in the store of the operator by performing a contract with the operator side such as a department store or a shopping mall and the video advertisement. Start the service (S20). That is, one or more set-top boxes 22 and 210 and video display data 24 and 220 individually connected to each set-top box 22 and 210 for receiving video advertisement data provided from the server modules 30 and 300. ) Is installed at a predetermined position in the store.

Now, after the establishment of the database of the video advertisement data and the installation of the client module 20, 200 through the above-described process (S10) (S20), at least one client module (20) 200 is a network communication network (10) (100) performs a communication connection to the server module (30) (300) (S30).

In detail, the DHCP server 32 (310) of the server module 30 (300) allocates an IP address for smooth connection of the specific client module 20 (200) attempting to proceed with the communication connection ( In step S31, the client module 20, 200, which is assigned an IP address from the DHCP server 32, 310, performs a communication connection to the server modules 30, 300 through the network communication network 10, 100. (S32).

In this case, in the case of FIG. 1 described above, when a specific client module 20 performs a communication connection to the server module 30 through an IP address assigned by the DHCP server 32, a predetermined server of the server module 30 ( 34) to establish a communication connection.

Meanwhile, in the case of FIG. 2, when the specific client module 200 performs a communication connection to the server module 300 through the IP address assigned by the DHCP server 310 in the above-described step (S32), the server module 300 The central server 320 checks the state of each server 330 so as to perform a communication connection of the corresponding client module 200 through the server 330 that takes less load.

As described above, when each client module 20 or 200 proceeds to a communication connection to the server module 30 and 300 through the above-described step S32, the corresponding client module 20 in the server module 30 and 300 is performed. Requests predetermined data for client authentication (200) (S33), and determines whether data for client authentication is input from the corresponding client module 20 (200) to the server module 30 (300) (S34). ).

As a result of determination, when client authentication data is input from the client modules 20 and 200, the server module 30 and 300 performs client authentication through the client authentication data input from the client modules 20 and 200. In operation S35, communication of the client module 20 or 200 is performed.

After the client authentication of each client module 20 and 200 is performed in the server module 30 and 300 through the above-described process (S30), the video according to the designated list in the server module 30 and 300 is performed. The advertisement data are output to the client modules 20 and 200 and displayed on the screen (S40).

In detail, the server modules 30 and 300 designate in consultation with the operator who installed the client modules 20 and 200 in advance for each of the client modules 20 and 200 that have performed client authentication. It is determined whether there is a list (S41). That is, it is determined whether the client module 20, 200 has previously negotiated with the server module 30, 300 to receive the video advertisement data of a specific field.

If there is a designated list negotiated in advance as a result of the determination in step S41, the server module 30, 300 sequentially extracts video advertisement data according to the designated list from the database 36, 340, and the corresponding client. Output to module 20, 200 (S42).

However, if there is no designated list negotiated beforehand as a result of the above-described determination in step S41, the server module 30, 300 may display the video advertisement data based on the basic rules set by the database 36, 340. Extracted from the output to the client module 20, 200 (S43).

When the video advertisement data is output from the server modules 30 and 300 through the above-described steps S42 and S43, the video advertisement data provided by the server modules 30 and 300 in the corresponding client modules 20 and 200. The display is displayed through the display devices 24 and 220 so that many people can check the video advertisement data while moving in a department store or a shopping mall where the client modules 20 and 200 are installed (S44).

As described above, according to the network-based advertisement service system of the present invention, a high advertisement effect can be obtained by performing a video advertisement service using a place such as a department store or a shopping mall where many people gather, and a video advertisement can be obtained in a corresponding store. Since it utilizes a small display device without a control and without computer equipment for controlling the display of video advertisement data directly from the outside through a network communication network, there is an advantage that an effective advertising effect can be obtained at a low installation cost and maintenance cost.

In addition, there is an advantage of maximizing the advertisement effect because it displays and displays the video advertisement data suitable for the corresponding position for each position where the display apparatus is installed without providing uniform video advertisement data in the center.

Herein, while the present invention has been described with reference to the preferred embodiments, those skilled in the art will variously modify the present invention without departing from the spirit and scope of the invention as set forth in the claims below. And can be changed.

Claims (10)

A network communication network which connects a plurality of unspecified communication lines to perform data communication with each other; At least one department or mall is installed at a predetermined location, and performs communication connection with the outside providing the video advertising service through the network communication network, and outputs authentication data according to an external request, and inputs the video advertising data from the outside. One or more client modules to receive and display on the screen; And When the communication connection of each of the client modules is made through the network communication network, the form data for client authentication is output to the corresponding client module, the authentication data is received from the corresponding client module, the authentication procedure is installed, and one or more client modules are installed. When a video advertisement data request is made from one operator, the server module outputs the video advertisement data, which is built into the database, to the corresponding client module according to the designated list negotiated with the operator who installed the client module in advance. Network-based advertising service system. The method of claim 1, wherein the client module, At least one set-top box configured to perform data conversion processing to externally display video advertisement data provided from a server module through the network communication network; And And a display device connected to each of the one or more set-top boxes by a data transmission line to display video advertisement data inputted from the set-top box. The display apparatus of claim 2, wherein the display device Network-based advertising service system characterized in that the small liquid crystal display (LCD). The method of claim 1, wherein the server module, A DHCP server that smoothly performs communication connection of each client module by supporting a protocol for dynamically allocating an IP address of each client module communicating with a server module through the network communication network; Controls the construction of a database of video advertisement data provided by a plurality of advertisers, and when the communication connection of the client module is made, outputs the form data for client authentication to the client module, based on the authentication data input from the client module A server that performs authentication and outputs, to the client module, video advertisement data corresponding to a designated list negotiated with the operator who installed the client module in advance according to the video advertisement data request of the client module; And Under the control of the server is configured to store the video advertising data provided by a plurality of advertisers, and comprises a database for storing the list of video advertising data negotiated with the client side installed each client module for each client module Network-based advertising service system, characterized in that. The method of claim 1, wherein the server module, A DHCP server that smoothly performs communication connection of each client module by supporting a protocol for dynamically allocating an IP address of each client module communicating with a server module through the network communication network; A central server that checks the current state of each server and controls the client module to be connected to a server with less load when a communication connection of the client module is made through the network communication network; When the communication connection of a specific client module is made through the central server, the form data for client authentication is output to the client module, the client authentication is performed based on the authentication data input from the client module, and the video advertisement of the client module is performed. A plurality of servers configured to output video advertisement data corresponding to a designated list negotiated with the operator who installed the client module in advance to the client module according to the data request; And Stores video advertisement data provided by a plurality of advertisers under the control of each server, and includes a database for storing the list of video advertisement data negotiated with the operator who installed each client module for each client module. Network-based advertising service system, characterized in that. The method of claim 1, wherein the server module, The network-based advertising service system, characterized in that for selectively selecting and providing video advertising data suitable for the nature of the location for each of the installed client module. (1) constructing a video advertisement data provided by a plurality of advertisers as a database in a server module; (2) the server module operator installs one or more client modules in the operator side store by performing a contract with a specific operator side; (3) making a communication connection of one or more client modules to the server module via a network communication network; And (4) a network-based advertising service method comprising the step of outputting video advertisement data according to a designated list by a server module to a corresponding client module and displaying on the screen. The method of claim 7, wherein the process (3), (3-1) assigning an IP address to a specific client module to which communication connection is to be made in the DHCP server of the server module; (3-2) performing communication connection from the client module to the server module using the IP address assigned by the DHCP server; (3-3) requesting predetermined data for client authentication from the server module to the corresponding client module; (3-4) determining whether data for client authentication is input from the client module to the server module; And (3-5) performing a client authentication through the client authentication data input from the client module in the server module, and performing a communication connection of the client module. The method according to claim 8, wherein when the specific client module performs the communication connection to the server module using the IP address assigned by the DHCP server through the step (3-2), The central server of the server module is a network-based advertising service method, characterized in that for performing the communication connection of the client module through a server that takes less load by checking the status of a plurality of servers. The method of claim 7, wherein the process (4), (4-1) determining, by the server module, whether there is a designated list negotiated with the operator who installed the client module in advance for each client module that has performed client authentication; (4-2) if there is a designation list of the determination result of step (4-1), sequentially extracting video advertisement data according to the designation list from the database and outputting the same to the client module; (4-3) extracting the video advertisement data based on the basic rule from the database and outputting the video advertisement data based on the basic rule to the corresponding client module when there is no designation list specified in the step (4-1); And (4-4) A network-based advertising service method comprising the step of displaying the video advertisement data provided by the server module from the client module via a display device.