KR20000053869A - the method and system of advertisement using transceiver - Google Patents
the method and system of advertisement using transceiver Download PDFInfo
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- KR20000053869A KR20000053869A KR1020000023201A KR20000023201A KR20000053869A KR 20000053869 A KR20000053869 A KR 20000053869A KR 1020000023201 A KR1020000023201 A KR 1020000023201A KR 20000023201 A KR20000023201 A KR 20000023201A KR 20000053869 A KR20000053869 A KR 20000053869A
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Abstract
Description
본 발명은 무선통신단말기를 이용한 광고시스템 및 방법에 관한 것으로서, 보다 상세하게는 광고효과를 높일 수 있도록 된 새로운 개념의 무선통신단말기를 이용한 광고시스템 및 방법에 관한 것이다.The present invention relates to an advertising system and method using a wireless communication terminal, and more particularly to an advertising system and method using a wireless communication terminal of a new concept that can increase the advertising effect.
최근들어, 휴대폰이나 PCS 등과 같은 무선통신단말기의 이용이 증가됨에 따라, 이러한 무선통신단말기를 이용한 다양한 광고기법이 개발되고 있다. 그러나, 이러한 광고는 임의로 선택된 고객을 선정하여, 광고수신의사를 확인한 후, 광고를 수신하는 고객을 대상으로 통화료를 절감하여 주거나, 소정의 경품 또는 선물을 제공하는 것으로, 고객이 광고를 무시할 경우, 광고효과가 매우 낮은 문제점이 있었다. 따라서, 광고효과를 높일 수 있도록 된 새로운 개념의 무선통신단말기를 이용한 광고방법이 필요하게 되었다.Recently, as the use of wireless communication terminals such as mobile phones and PCS is increased, various advertising techniques using such wireless communication terminals have been developed. However, such an advertisement is to select a randomly selected customer, confirm the intention to receive the advertisement, and then reduce the call charges to customers who receive the advertisement, or to provide a predetermined prize or gift, and when the client ignores the advertisement, There was a problem of very low advertising effectiveness. Therefore, there is a need for an advertising method using a wireless communication terminal of a new concept that can enhance the advertising effect.
한편, 최근에는 이러한 무선통신단말기를 이용하여 문자메시지나, 화상 및 다양한 종류의 그래픽데이터를 전송할 수 있는 다양한 종류의 무선통신단말기가 개발되었다. 이러한 무선통신단말기를 이용하여 데이터를 전송할 수 있도록 된 데이터 전송시스템은 고객이 자신의 무선통신단말기을 이용하여 문자메시지를 전송하면, 이 문자메시지의 데이터는 통신사업자의 중계소를 통해 수신자측 무선통신단말기로 전송되어 디스플레이된다.On the other hand, recently, various types of wireless communication terminals have been developed that can transmit text messages, images, and various kinds of graphic data using the wireless communication terminals. In the data transmission system that can transmit data using such a wireless communication terminal, when a customer transmits a text message using his or her wireless communication terminal, the data of the text message is transmitted to the receiver side wireless communication terminal through the communication center of the communication service provider. Is sent and displayed.
본 발명은 상기의 문제점을 해결하기 위한 것으로서, 본 발명의 목적은 고객의 거부감을 줄여 광고효과를 높일 수 있도록 된 새로운 개념의 무선통신단말기를 이용한 광고시스템 및 방법을 제공하는 것이다.The present invention is to solve the above problems, an object of the present invention is to provide an advertising system and method using a wireless communication terminal of a new concept that can increase the advertising effect by reducing the customer's rejection.
도 1은 본 발명에 따른 무선통신단말기를 이용한 광고시스템을 도시한 구성도1 is a block diagram showing an advertising system using a wireless communication terminal according to the present invention
도 2는 상기 광고시스템의 광고방법을 도시한 플로우차트2 is a flowchart illustrating an advertisement method of the advertisement system.
<도면의 주요부분에 대한 부호의 설명><Description of the symbols for the main parts of the drawings>
2. 서버 4. 중계소2. Server 4. Relay Center
6. 무선통신단말기 8. 무선통신단말기6. Wireless communication terminal 8. Wireless communication terminal
10. 데이터베이스10. Database
본 발명에 따르면, 서버(2)가 연결된 중계소(4)를 통해, 발신자측의 무선통신단말기(6)에서 발신된 문자 또는 그래픽데이터를 수신자측의 무선통신단말기(8)에 전송하는 무선통신단말기를 이용한 데이터 전송시스템에 있어서, 서버(2)에는 고객에게 발송될 광고데이터가 저장된 데이터베이스(10)가 구축되어, 발신자측의 무선통신단말기(6)에서 발신된 데이터가 상기 중계소(4)에 수신되면, 상기 서버(2)는 상기 데이터에 광고데이터를 첨부하여 수신자측 무선통신단말기(8)로 전송하도록 된 것을 특징으로 하는 무선통신단말기를 이용한 광고시스템이 제공된다.According to the present invention, a wireless communication terminal for transmitting text or graphic data transmitted from the wireless communication terminal 6 on the sender side to the wireless communication terminal 8 on the receiver side through the relay station 4 to which the server 2 is connected. In the data transmission system using a server, a database (10) is stored in the server (2) storing advertisement data to be sent to a customer, and the data transmitted from the wireless communication terminal (6) of the caller side is received at the relay station (4). Then, the server 2 is provided with an advertising system using a wireless communication terminal, characterized in that to attach the advertising data to the data to transmit to the receiver side wireless communication terminal (8).
본 발명의 다른 특징에 다르면, 중계소(4)에 연결된 서버(2)의 데이터베이스 (10)에 발신자측의 무선통신단말기(6)로부터 발신된 문자 또는 그래픽데이터를 임시저장하는 저장단계와, 상기 데이터베이스(10)에 미리 저장된 광고데이터를 상기 문자 또는 그래픽데이터에 첨부하는 단계와, 상기 광고데이터가 첨부된 문자 또는 그래픽데이터를 수신자즉의 무선통신단말기(8)에 전송하는 전송단계를 포함하여 구성되는 것을 특징으로 하는 무선통신단말기를 이용한 광고방법이 제공된다.According to another feature of the present invention, a storage step of temporarily storing text or graphic data transmitted from the wireless communication terminal 6 on the sender side in the database 10 of the server 2 connected to the relay station 4, the database; Attaching the advertisement data pre-stored in the text 10 to the text or graphic data, and transmitting the text or graphic data to which the advertisement data is attached to the receiver, that is, the wireless communication terminal 8. Provided is an advertisement method using a wireless communication terminal.
이하, 본 발명의 바람직한 실시예를 첨부한 도면에 의거하여 설명하면 다음과 같다.Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.
도 1은 본 발명에 따른 무선통신단말기를 이용한 광고시스템을 도시한 것으로, 이 광고시스템은 서버(2)가 연결된 중계소(4)를 통해, 발신자측의 무선통신단말기(6)에서 발신된 문자데이터를 수신자측의 무선통신단말기(8)에 전송하는 무선통신단말기(6,8)를 이용한 데이터 전송시스템을 이용하여 구성된다.Figure 1 shows an advertising system using a wireless communication terminal according to the present invention, the advertising system through the relay station 4 connected to the server 2, the text data transmitted from the wireless communication terminal 6 of the sender side And a data transmission system using the wireless communication terminals 6 and 8 for transmitting the data to the wireless communication terminal 8 on the receiver side.
그리고, 상기 서버(2)에는 고객에게 발송될 광고데이터가 저장된 데이터베이스(10)가 구축된다. 이 서버(2)는 상기 발신자측 무선통신단말기(6)에서 발신되어 수신자측의 무선통신단말기(8)에 전송되는 문자데이터를 임시 저장하는 기능을 하는 것으로, 임시저장된 데이터에는 상기 데이터베이스(10)의 광고데이터가 첨부되어 수신자측의 무선통신단말기(8)로 전송된다. 이때, 상기 광고데이터는 문자데이터와 같이, 문자형태로 구성하는 것이 바람직하다.In addition, the server 2 is built with a database 10 that stores the advertisement data to be sent to the customer. The server 2 functions to temporarily store text data transmitted from the caller-side wireless communication terminal 6 and transmitted to the receiver-side wireless communication terminal 8, and the database 10 is stored in the temporarily stored data. The advertisement data of is attached and transmitted to the wireless communication terminal 8 on the receiver side. In this case, the advertisement data is preferably configured in the form of text, such as text data.
따라서, 도 2에 도시한 바와 같이, 고객이 무선통신단말기(6)를 이용하여 문자데이터를 전송하면(A단계), 문자데이터는 상기 서버(2)에 임시로 저장되며(B단계), 서버(2)는 저장된 문자데이터에 광고데이터를 첨부한 후(C단계), 광고데이터가 첨부된 문자데이터를 수신자측의 무선통신단말기(8)로 전송한다(D단계).Therefore, as shown in FIG. 2, when the customer transmits the text data using the wireless communication terminal 6 (step A), the text data is temporarily stored in the server 2 (step B), and the server (2) attaches the advertisement data to the stored text data (step C), and then transmits the text data to which the advertisement data is attached to the wireless communication terminal 8 on the receiver side (step D).
이와같이 구성된 무선통신단말기를 이용한 광고시스템은 문자메시지를 전송할 때, 광고를 첨부하여 전송하므로, 광고에 대한 고객의 거부감을 줄일 수 있는 장점이 있다. 특히, 일반적으로 문자메시지는 친분관계가 있는 사람이 발송하므로, 고객은 반드시 문자메시지를 읽게 되며, 이때, 광고데이터 역시 자연스럽게 읽게 되므로, 광고효과를 높일 수 있는 장점이 있다.The advertisement system using the wireless communication terminal configured as described above has an advantage of reducing the client's dissatisfaction with the advertisement because the advertisement is transmitted when the text message is transmitted. In particular, since a text message is generally sent by a person having a close relationship, the customer must read the text message. At this time, since the advertisement data is naturally read, there is an advantage of increasing the advertising effect.
또한, 이와같이, 광고를 첨부하여 문자메시지를 전송할 경우, 광고료를 이용하여 고객의 문자메시지전송에 따른 통화료를 상쇄하여, 무료로 문자메시지를 전송하도록 할 수 있으므로, 고객이 문자메시지를 이용하는 빈도를 높일 수 있으므로, 고객이 광고에 노출되는 회수를 획기적으로 늘려, 광고효과를 높일 수 있는 장점이 있다.In addition, in the case of sending a text message with an advertisement attached thereto, it is possible to offset the call charge according to the transmission of the text message of the customer by using the advertising fee, so that the text message can be transmitted free of charge. As such, the number of times the customer is exposed to the advertisement can be dramatically increased, thereby increasing the advertising effect.
본 실시예의 경우, 문자메시지를 전송할 때, 광고데이터를 첨부하는 것을 예시하였으나, PDA나 IMT2000 등과 같이, 그래픽데이터를 전송할 수 있는 무선통신단말기의 경우, 고객이 문자데이터 이외에, 다양한 종류의 그래픽데이터를 전송할 때 사용하는 것도 가능하다. 이때, 상기 광고데이터는 그림이나 동영상과 같은 그래픽 형태로 구성하는 것이 바람직하다. 특히, 화상통화가 가능한 화상통신단말기의 경우, 영상데이터를 상기 데이터베이스에 저장한 후 광고데이터를 첨부하지 않고, 영상신호에 바로 광고데이터를 첨부하여, 바로 수신자측의 무선통신단말기에 전송하는 것도 가능하다In the present embodiment, it is illustrated that the advertisement data is attached when transmitting a text message. However, in the case of a wireless communication terminal capable of transmitting graphic data, such as a PDA or an IMT2000, the customer may use various types of graphic data other than the text data. It can also be used for transmission. In this case, the advertisement data is preferably configured in a graphic form such as a picture or a video. In particular, in the case of a video communication terminal capable of a video call, it is also possible to attach the advertisement data directly to the video signal without transmitting the advertisement data after storing the image data in the database, and to transmit the image data directly to the receiver's wireless communication terminal. Do
이상에서와 같이 본 발명에 의하면, 고객이 문자 또는 그래픽데이터를 전송할 때, 광고데이터를 첨부하여 수신자측 무선통신단말기에 전송하도록 하므로써, 광고효과를 높일 수 있으며, 문자메시지전송시 고객에게 부담되는 통화료를 절감할 수 있도록 된 새로운 개념의 무선통신단말기를 이용한 광고시스템 및 방법을 제공할 수 있다.As described above, according to the present invention, when the customer transmits the text or graphic data, by attaching the advertisement data to the receiver to transmit to the wireless communication terminal, the advertising effect can be enhanced, and the call charges borne by the customer during the text message transmission It is possible to provide an advertising system and method using a wireless communication terminal of a new concept that can be reduced.
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| KR1020000023201A KR20000053869A (en) | 2000-04-27 | 2000-04-27 | the method and system of advertisement using transceiver |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20020058966A (en) * | 2000-12-30 | 2002-07-12 | 정장호 | Method for providing broadcasting message service information |
| KR20030061472A (en) * | 2002-01-14 | 2003-07-22 | 박재윤 | Method for advertisement of entertainment event using mobile phone and method for reservation of said event |
| WO2006006753A1 (en) * | 2004-07-08 | 2006-01-19 | Sk Telecom Co., Ltd. | Mobile advertisement service system and method |
-
2000
- 2000-04-27 KR KR1020000023201A patent/KR20000053869A/en not_active Application Discontinuation
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20020058966A (en) * | 2000-12-30 | 2002-07-12 | 정장호 | Method for providing broadcasting message service information |
| KR20030061472A (en) * | 2002-01-14 | 2003-07-22 | 박재윤 | Method for advertisement of entertainment event using mobile phone and method for reservation of said event |
| WO2006006753A1 (en) * | 2004-07-08 | 2006-01-19 | Sk Telecom Co., Ltd. | Mobile advertisement service system and method |
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