KR20000036916A - Sale Increase and AD Effect Increase Method by Insurance of Purchase Risk - Google Patents

Sale Increase and AD Effect Increase Method by Insurance of Purchase Risk Download PDF

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KR20000036916A
KR20000036916A KR1020000017066A KR20000017066A KR20000036916A KR 20000036916 A KR20000036916 A KR 20000036916A KR 1020000017066 A KR1020000017066 A KR 1020000017066A KR 20000017066 A KR20000017066 A KR 20000017066A KR 20000036916 A KR20000036916 A KR 20000036916A
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South Korea
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purchase
increase
insurance
regular
contract
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KR1020000017066A
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Korean (ko)
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이중선
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이중선
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Priority to KR1020000017066A priority Critical patent/KR20000036916A/en
Publication of KR20000036916A publication Critical patent/KR20000036916A/en

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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: A method for increasing purchase and advertisement efficiency via a purchase risk security, is provided to use a marketing by contracting compensating buyers for whole or partial purchasing price, when a broker contracts with a manufacturer and a distribution company and a regular quantity of sale is not done for a regular time under a regular conditions. CONSTITUTION: A method for increasing purchase and advertisement efficiency via a purchase risk security, comprises the steps of: when a regular quantity of sale is not done during a regular time under a regular conditions, making a broker contract which compensates a buyer bought products of a manufacturer for whole or partial price of the product, with the manufacturer; making the broker do a contract instead of the compensation; and loading advertisement on a contract document, with such as a badge.

Description

구매리스크 보험을 통한 매출증대 및 광고효과 증대방안{Sale Increase and AD Effect Increase Method by Insurance of Purchase Risk}Sales Increase and AD Effect Increase Method by Insurance of Purchase Risk}

일반적으로 종래의 유통 및 제조업체(이하 "제조유통업체"라함)는 매출증대를 위해 보험사와 계약을 맺고 자사의 상품구매자들에게 보험상품을 지급했지만 BC카드와 서울이동통신의 경우 학교폭력 피해보험, 크라운제과와 풀무원의 경우 교통상해보험, 허바허바사장의 경우 가족휴일교통상해보험처럼 자사의 판매제품과는 다소 연관성이 떨어지고, 일반적으로 소비자의 구매행태로 소비자를 새로운 물건을 쉽게 사는 혁신자그룹과 일반그룹 그리고 인지도가 높고 한번 사용해 본 물건만 사용하는 보수적 그룹으로 나눌 때 대다수의 일반과 보수적 구매행태를 보이는 소비자들에게 단지 유인효과만 있을뿐 소비자에게 제품의 효용성과 우수함을 안심시켜 적극적으로 제품의 구매에 이르게하는 수단으로써의 보험상품은 전무한 상태이며 또한 보험료의 지급 또한 제조유통업체가 전부 지급하는 실정이다.In general, conventional distributors and manufacturers (hereinafter referred to as "manufacturing distributors") have contracts with insurance companies to increase their sales and provide insurance products to their buyers. Crown Confectionery and Pulmuone's traffic accident insurance and Herba Herba's family holiday traffic accident insurance are somewhat unrelated to their products. When divided into the general group and the conservative group that uses only the once-recognized and used products, it has only incentive effect for the consumers who show the majority of general and conservative purchasing behaviors, and they actively reassure the utility and the superiority of the product. Insurance products as a means of purchase are absent and premiums Payment is also the situation of manufacturing distributors pay all.

그리고 종래의 광고는 임의의 상품에 대한 용도와 효용가치를 불특정 다수에게 홍보하여 소비자에게 구매충동을 자극시키는 것으로 이의 광고기법으로 신문이나 잡지 팜플릿등의 지면을 통한 방법과 방송매체를 통한 방법이 주류를 이루고 있으며 최근에는 인터넷광고도 각광을 받고 있지만 광고도달률이 매우 낮은 실정이다In addition, the conventional advertising is to stimulate the purchase impulse to consumers by promoting the use and utility value of any product to an unspecified number of people. Recently, Internet advertisements are in the spotlight, but the rate of advertisement delivery is very low.

이들 광고기법 모두 다 일회적이며 지면이나 공중파 매체의 경우 불특정 다수에게 배포되는 특징 때문에 비용 대비 효과의 측면으로 볼때 그 효과가 미약하다 하겠다.All of these advertising techniques are one-offs, and in the case of land and airwave media, they are distributed to an unspecified number of people.

따라서 본 발명은 이와 같은 문제를 해결하고자 하는 것으로 중계사는 제조유통업체와 일정조건하에 일정시점 동안 일정수량의 판매가 이루어지지 않았을 경우 이들 제조유통업체의 제품을 구매한 고객에게 상품구매액의 전부 또는 일부를 보상해주는 계약을 맺고 수수료를 받고, 중계사는 일반보험사와 만약의 경우 이의 지급을 대신하는 계약을 맺은 후에, 보험증서 또는 법적효력을 갖는 보험뺏지(뺏지 뿐 아니라 스티커휴대폰 악세서리등 비문서적인 것에 넘버링을 하여 보험증서의 효력을 갖게 할 수 있다)에 상기 유통제조업체의 상품을 구매하는 고객과 타겟이 같은 회사의 광고를 실어주고 수수료를 받는다. 또한 광고효과의 증대를 위해 증서와 뺏지에 부적을 싣는 방법으로,이는 일반적으로 상품권,주유권,복권,부적등을 지갑에 넣고 다니므로, 액운을 막아주는 부적을 프린트하여 지갑에 넣고 다니게 유도하는 것이다.Therefore, the present invention is intended to solve such a problem, and the brokerage agent provides all or part of the purchase price to the customer who purchased the products of the manufacturing distributors if a certain amount of sales were not made during a certain point of time with the manufacturing distributor. After receiving a contract to compensate and receiving a fee, the broker enters into a contract with the general insurer, if any, in lieu of payment of the insurance, and then the insurance policy or the legally effective insurance withdrawal (not only the number, but also the number of inscriptions such as sticker cell phone accessories). Can be made effective by the insurance policy) and the advertisement of the company that is the same target as the customer who purchases the product of the distributor manufacturer and receives a fee. Also, in order to increase the advertising effect, a talisman is placed on the deed and deduction, which is usually carried in a purse, gift certificate, lottery, and amulet in the wallet, thereby inducing the printing of the amulet that prevents bad luck. .

유통제조업체는 매출의 극대화를 이룰수 있고, 광고사는 비용대비 효과의 극대화를 꾀할 수 있고 구매자는 자기가 구매한 상품 및 서비스가 많은 소비자가 구매하지 않은 상품이라면 이를 보상 받을 수 있으므로 심리적 만족감을 느낄 수있고 중계사는 제조유통,광고사와의 중간 마진을 챙길 수 있으므로 모두에게 이익을 줄 수 있도록 하는데 그 목적이 있다.Distributors can maximize sales, advertisers can maximize cost effectiveness, and buyers can be rewarded if their products and services are not purchased by many consumers. The broker is aimed at making profits for everyone because it can take the middle margin with manufacturing distributors and advertisers.

이하 도면을 참조하여 본 발명의 가장 바람직한 실시 예를 설명한다. 먼저 도1은 본 발명의 개념도이다 도2는 본 발명의 실지 실시 예로써 중계사는 대한 극장과 다음 상영작인 "쉬리"의 경우 2월20일부터 5월20일까지 서울 관객 기준 50만이 입장하지 않았을 경우 입장객 모두에게 입장료전액 6000원을 지급해주는 계약을 맺고 입장객 1인당 300원의 수수료를 받고, 모모보험사와는 만약의 경우 이의 지급을 대신하는 계약을 1인당 600원에 맺을 경우 중계사는 영화관람객이 주요 타겟고객인 잡지사"씨네21" 영화관련 인터넷 기업의 주소"www.moviein.co.kr"등의 광고를 200원씩에 실을 경우 중계사는 입장객 1인당 100원씩의 수입을 얻을 수 있다. 이로써 대한극장은 동일한 상영작인 쉬리를 볼 예정인 다른 극장의 관객뿐 아니라 다른 영화를 볼 예정인 고객의 발길을 대한극장으로 옮기므로써 이익의 극대화를 꾀할 수 있고 광고사는 보험증서의 경우 자신의 광고가 들어간 보험증서를 결재일까지 주요 타겟고객이 보관 또는 지갑에 넣고 다니면서 지갑을 열때마다 볼것이고 보험뺏지의 경우 가방등에 부착하여 다니므로 직접 관람객뿐 아니라 다른 사람에게도 광고효과가 있을뿐 아니라 결재일 이후에도 뺏지를 가방등에세 떼어낼 때까지는 광고의 효과를 본다고 하겠다 도3은 본 발명의 보장내역과 광고 그리고 부적이 보험증서와 법적 효력을 가지는 뺏지에 프린트된 상태도이다.Hereinafter, the most preferred embodiment of the present invention will be described with reference to the drawings. First, FIG. 1 is a conceptual diagram of the present invention. FIG. 2 is a practical embodiment of the present invention. In the case of the Korean theater and the next screening film "Shri", only 500,000 Seoul audiences would not enter from February 20 to May 20. In the case of a contract that pays the full admission fee of 6,000 won to each visitor and receives a fee of 300 won per visitor, and if Momo Insurance Co., Ltd. has a contract to replace the payment for 600 won per person, the mediator will If an advertisement such as the magazine target "Cine 21", the address of a movie-related Internet company "www.moviein.co.kr", is placed for 200 won, the broker can earn 100 won per visitor. In this way, the Korean Theater can maximize the profits by moving not only the audience of other theaters that are going to see the same screening work, Shree, but also the customers who are going to watch other movies, to the Korean theater. The certificate will be seen every time the main target customer keeps it in the wallet or purse until the payment date, and the insurance cover will be attached to the bag. The effect of the advertisement is to be seen until it is removed. FIG. 3 is a state diagram printed on the cover of the present invention, the advertisement, and the amulet having the insurance policy and legal effect.

이상 본 발명을 예시적으로 설명하였지만, 본 발명은 특정 실시예에 한정되는 것은 아니며 본 기술분야에서 통상의 지식을 지닌 자라면 본 발명의 본질에서 벗어나지 않으면서도 많은 변경과 수정이 가능하다는 것을 알수있다.Although the present invention has been described above by way of example, the present invention is not limited to the specific embodiments, and those skilled in the art can appreciate that many changes and modifications can be made without departing from the spirit of the present invention. .

도1은 본 발명의 개념도이다.1 is a conceptual diagram of the present invention.

도2는 도1의 실시 예이다.2 is an embodiment of FIG.

도3은 보험증서 프린트 실시 예이다.Figure 3 is an embodiment of the insurance certificate printing.

..

따라서 유통업체는 일정액의 수수료를 지급하고 불리한 입지조건하에서도 매출의 증대를 꾀할 수 있고 광고사는 비용대비 광고효과의 증대를 볼 수 있고 중계사는 중간마진을 챙길 수 있는 모두에게 이익을 줄 수 있는 유용한 발명이다.Thus, distributors can pay a certain amount of fees and increase sales under adverse location conditions, advertisers can see an increase in advertising effectiveness for their costs, and brokers can benefit from all those who can earn an intermediate margin. Invention.

Claims (1)

구매리스크 보험을 통한 매출증대 및 광고효과 증대방안 있어서Increasing sales and advertising effects through purchase risk insurance 중계사가 제조유통업체와 일정조건하에서 일정기간동안 일정수량의 판매가 이루어지지 않았을 때 제조유통업체의 상품을 구매한 고객에게 구매금액의 전부 또는 일부를 주는 보상해 계약을 맺는 단계와;When the relay company does not make a certain amount of sales for a certain period of time under a predetermined condition with the manufacturing distributor, a contract for rewarding all or part of the purchase amount to the customer who purchased the product of the manufacturing distributor is entered into; 중계사는 만약의 경우 이의 지급을 대신 하는 계약을 맺는 단계와;The broker may, if any, enter into a contract in lieu of payment thereof; 상기의 지급이 보증된 증서등에 광고와 함께부적을 싣는 단계로 이루어지는 것을 특징으로 하는 구매리스크 보험을 통한 매출증대 및 광고효과의 증대방법How to increase sales and increase the advertising effect through the purchase risk insurance, characterized in that it comprises the step of loading the talisman with the advertisement on the certificate, such as guaranteed payment
KR1020000017066A 2000-03-31 2000-03-31 Sale Increase and AD Effect Increase Method by Insurance of Purchase Risk KR20000036916A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100739272B1 (en) * 2000-07-19 2007-07-12 후지쯔 가부시끼가이샤 System, method and storage medium for mediating between users and manufacturers via a network

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100739272B1 (en) * 2000-07-19 2007-07-12 후지쯔 가부시끼가이샤 System, method and storage medium for mediating between users and manufacturers via a network

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