KR20000036779A - Internet business model for internet homepage services of variable advertisements in all media types from Korea and other nations - Google Patents

Abstract

PURPOSE: An internet business model is proposed to provide ad information to internet users by an internet home page with ads of all domestic and overseas media. This model can be realized by the technique components such as production of internet home page, collection and classification of ads, protection and security of home page, and custom-made ad service. CONSTITUTION: An internet business model providing ad information using internet home page is consisted of five components. A first component is to collect and classify domestic and overseas ads. Domestic and overseas ads include ads on printed media such as newspaper, using electric wave such as TV, and using internet media such as banner. A second component is to build a database of ad information. A third component is a differentiated home page service. The members of this service are classified into free and charged members, free members can search general ads, and charged members can get information about special ads and so on. A fourth component is to provide trend information of domestic and overseas ad business. A fifth component is to exchange ad information among members and home page managers.

Description

Internet business model for internet homepage services of variable advertisements in all media types from Korea and other nations}

The internet service that provides various advertisement information about domestic and foreign media advertising is a new concept of Internet business model, and the technical field has already been produced for internet homepage, database management of advertisement information, analysis of advertisement preferences of users of this homepage, The provision of customized information through multimedia such as e-mail, video, sound, and fax is now almost universal Internet homepage service technology. In other words, the original business idea of a new concept Internet business model using the current generalized Internet-based technology can be characterized.

The technical problems related to this advertisement internet business model are as follows, but most of these technologies are well known to the general public at home and abroad. Looking at the technical challenges,

1. Internet homepage production: Company introduction, membership or member access, domestic and international advertising search, advertising search by product type, advertising search by media, archive, main link, sitemap, e-mail, member Customized advertising services.

2. Advertisement collection and classification: It collects and categorizes domestic and international advertisements by media and date to make a database so that users can search them easily.

3. Maintain homepage security: Protect and manage data of advertisement information by using internet security software, web hosting company.

4. Personalized advertising service: For certain paid members, personalized advertising information, professional advertising information, and advertising effect analysis information are provided through e-mail, fax, and multimedia such as video and sound on the homepage.

A new conceptual Internet business model for domestic and international advertising information is, for example, a new creative Internet service, such as Yahoo, an American Internet information retrieval company. Since no one can predict such as developing into a comprehensive portal service and an e-business site of the present invention, the configuration of the present invention is also as follows. The potential for future developments in delivery, etc., can be said to be infinite.

1. Collection and classification of domestic and foreign advertisements: Domestic and international advertisements, for example, print media, domestic and international newspapers, magazines, periodicals, etc., and radio advertisements include TV advertisements and radio advertisements. Banner advertisements can be found on the Internet homepage.

2. The advertising information database on the homepage

3. Differentiated homepage service: It divides the members registered on this homepage into free and paid members, and enables free members to search general advertisements, and provides paid members with customized advertisements, professional advertisements, and advertisement effect analysis information. .

4. Collect and provide information on domestic and international advertising industry trends.

5. Interactive information exchange on advertisements: Analyze the effectiveness of advertisements by systematically collecting and statistically responding to the members' responses to specific advertisements. Members request the advertisements they want from the homepage and use them. Can be analyzed.

1. Easy search for numerous advertisements scattered at home and abroad: It is possible to search for ads domestically and internationally, by media, by type of advertisement, and by date.

2. Enhancement of advertising effect: This is the original function of advertisement, and by clicking on the relevant advertisement of interest from this homepage, users can go to the advertiser's Internet site to purchase products or services, thereby promoting product promotion and e-commerce. It can also contribute to the development of In addition, since advertisements already published by various media are collected and serviced on the Internet, advertising effects will be larger and longer.

3. Establish interactive advertising strategy: By analyzing the advertisements desired by users, systematically collect the analysis of user's (consumer's) purchasing tendency by strengthening promotion activities through customized advertisements, and then to specific people, specific classes, or specific regions (countries). It is possible to maximize the advertising effect by being able to develop specific advertisements.

4. Comparison of advertisements: It is possible to compare advertisements at home and abroad, between media, by company, by date, and by industry.

5. Measuring the effectiveness of advertisements: By systematically researching and analyzing users for specific advertisements, it is possible to easily select the advertisements that users prefer, and it is also possible to vote for preferences or pros and cons regarding specific advertisements. Can also be easily analyzed.

6. Contribution to the development of the domestic advertising industry: By comparing the advertising ideas, designs, advertising messages, and recent advertising flows of many advertisements at home and abroad, it can greatly contribute to the development of the domestic advertising production industry.

7. Providing various information about domestic and foreign advertising: Among the domestic and international advertising, this year's advertising awards, topical advertising, trends of domestic and foreign advertising industry, reviews of related advertisement producers, introduction of advertising journals or booklets, anecdotes related to advertising, users (consumers) ), Impressive advertisement introduction.

Claims (2)

An internet business service that collects, sorts, and processes, if necessary, advertisements of various domestic and international media (print media, radio media, Internet media, etc.) and provides advertisement information through the Internet homepage. An internet service that analyzes and provides various advertisement effects of various domestic and international media advertisements. 1) By using the interactive communication technology, one of the characteristics of the homepage, the response to the advertisement of the user (provisional purchase customer), ie, preference, actual purchase intention, online voting, etc. Internet service to measure and analyze the effectiveness. 2) Periodically provided to users who need information on analyzed advertising effects.