KR20000036421A - The method and system of the handset-charges discount service by pushing advertisement messages - Google Patents

Abstract

PURPOSE: A character advertising service method of mobile communication terminals and the system are provided to dispersedly manage the mobile communication terminal numbers of clients according to their interested propensity for advertising and to transmit character advertisements through the mobile communication terminal numbers of the dispersedly managed clients at regular time intervals. CONSTITUTION: An internet user(10) connects with a registration server(4) through an internet(8) and inputs his private information. The server connects with a client DB(13) to confirm whether the inputted information is actual. If the inputted information is actual, the mobile communication terminal number of the client is classified through a DB management server(5) according to his desired advertisement propensity and stored in a DB(7). The time advertisements will be transmitted is informed to an advertisement transmitting server(9) by the DB management server(5) and a timer(6). The advertisement transmitting server(9) transmits the advertisement by the propensity of clients through the mobile communication terminal number stored in the DB(7) every that time.

Description

Method and system of text advertisement service of mobile communication terminal {1 method and system of the handset-charges discount service by pushing advertisement messages}

The present invention relates to a text advertising service method and system for a business that discounts the expensive mobile communication fee of the customer by reducing the advertising cost obtained from the advertiser by advertising using the text service of the mobile communication terminal, in particular, the customer's desire The present invention relates to an advertisement system and method for dividing and managing a mobile communication terminal number of a customer according to an advertisement tendency and transmitting advertisements at predetermined time intervals.

Until now, if you watch advertisements on the Internet, you can earn virtual money so that when the amount is over a certain amount, you can pay with real money, or you can use virtual money to purchase goods through the company's or affiliated shopping malls. The advertising service business was mostly. However, as the mobile population grows, it is expected that in the future, businesses will be able to advertise them through text services and discount their burdensome mobile communication fees to their customers.

Therefore, in the present invention, in order to maximize the efficiency of the advertisement through the text service of the mobile communication terminal, such as a pager, PCS, cellular phone, distributed management of the number of the mobile communication terminal according to the customer's interest in the advertisement, distributed management The present invention proposes a system and method for transmitting a text advertisement at a predetermined time interval through a mobile communication terminal number of a customer.

1 is an advertisement service system using a text service of a mobile communication terminal;

2 is a flow chart of advertisement service customer registration using the Internet

3 is an advertisement service customer registration flow chart using ARS

4 is a data structure diagram summarizing a desired advertisement propensity of a customer based on the number of the registered mobile communication terminal of the customer;

5 is a previous step data structure diagram for obtaining a DB data structure for distributed management of the number of the mobile communication terminal of the registered customer to the advertising DB server in accordance with the desired advertising propensity of the customer

FIG. 6 is a DB data structure diagram for managing a number of registered mobile communication terminals distributed to an advertisement DB server according to a desired advertisement tendency of a customer

The present invention provides a method and procedure for registering as a customer who can receive advertising services using the Internet or ARS; (b) a system and method for distributedly managing a registered customer's mobile communication terminal number according to a desired advertisement propensity of the customer; And (c) a method of periodically transmitting an advertisement to a mobile communication terminal number of a customer to be distributed and managed.

Hereinafter, exemplary embodiments will be described in detail with reference to the accompanying drawings.

1 is registered as a customer that can receive the advertising service using the Internet or ARS, distributed management of the registered customer's mobile terminal number according to the customer's desired advertising propensity, the mobile communication terminal number of the customer managed distributed Shows an overall view of a text advertisement service system of a mobile communication terminal, wherein the advertisement is periodically transmitted.

The Internet user 10 connects to the registration server 4 via the Internet 8. Enter the personal information required by the registered registration server, and check the fact by accessing the customer DB 13 of the mobile communication service company to check the fact of the entered personal information, and if the entered information is true, the DB Through the management server, the mobile communication terminal number of the customer is classified according to the desired advertisement propensity of the customer and stored in the DB 7. The ARS user 1 is also made similarly to the Internet user. When an ARS user dials in to connect to the ARS (3) via the PSTN (2), the ARS user enters the customer's information using the telephone number through the ARS, and the entered information is entered by the registration server (4) and the customer of the mobile service provider. After checking the fact through the DB (13), it is stored in the DB (7) via the DB management server (5). The process of registering a customer through the Internet and ARS will be described in more detail below with reference to FIGS. 2 and 3.

The information of the customer registered in this way informs the advertisement delivery server 9 when the advertisement is sent by the DB management server 5 and the timer 6, and the advertisement sending server returns the customer's information stored in the DB every time. The advertisement according to the propensity is sent to the mobile communication terminal number. The transmitted data is again transmitted to the personal mobile communication terminal 12 by the transmitting antenna 11 of the mobile communication service company via the Internet 8. The operation flow of the DB management server, the timer, and the advertisement sending server and the data format stored in the DB will be described in more detail below with reference to FIGS. 4 and 5.

2 is a flowchart illustrating a method and procedure of registering a customer through the Internet as a customer who wants to receive an advertisement service.

Since the present invention aims to be used to discount mobile communication fees in exchange for viewing advertisements, it is necessary to confirm whether the customer who wants to receive the advertisement service actually uses the mobile communication terminal number to register. . When the customer to be registered is an Internet user 101, the client accesses 102 the homepage of a company providing an advertisement service through the Internet. Some mobile communication subscribers do not match the subscriber name and the actual user. One of them is a corporate subscriber, and the other is in the name of a close person, such as a family system. If the name of the mobile communication subscriber and the customer who wants to register for the advertisement service are the same (103), the customer's social security number, name, address, number of the mobile communication terminal, etc. are input (107). The customer 104 who the mobile subscriber is a corporation and the actual user wants to register for the advertisement service enters a business registration number and a corporation name (105), and inputs the social security number, name, address, number of the mobile terminal, etc. of the customer. (107). Lastly, if the mobile subscriber name is not a legal entity and does not match the actual user, enter the social security number, name, and relationship with the mobile subscriber, and then enter the social security number, name, address, and movement of the customer. A number and the like of the communication terminal are input (107). If the customer information entered in this way matches the facts by requesting the DB prepared by the pre-cooperation with the mobile communication provider to check whether the facts (108). If it does not match, the customer is asked for re-entry (110). If there is a match, the customer's desired propensity is input (111). In FIG. 2, the advertisements that the customer wants to receive are classified into six types, but may be further added as necessary. According to the advertisement propensity selected by the customer, the number of the mobile communication terminal of the customer is stored in the corresponding DB (112). For example, if a customer selects a computer, office equipment, real estate sale, or charter relationship, the number of the mobile communication terminal is stored only in these two databases.

3 is a flowchart illustrating a method and procedure of registering a customer as a customer through ARS when a customer wants to receive an advertisement service.

The customer's information is input without much difference from FIG. However, due to the limitation of ARS, only numeric information can be input. When the customer to be registered is the ARS user 201, the telephone 202 of the ARS call center of the company providing the advertising service. Some mobile communication subscribers do not match the subscriber name and the actual user. One of them is a corporate subscriber, and the other is in the name of a close person, such as a family system. If the name of the mobile communication subscriber and the customer who wants to register for the advertisement service are the same (203), the customer's social security number and the number of the mobile communication terminal are input (207). A customer 204 whose mobile subscriber is a corporation and a real user wants to register for an advertisement service enters a business registration number (205), and inputs a customer's social security number, a mobile communication terminal's number, etc. (207). Lastly, if the name of the mobile communication subscriber is not a corporation and does not match the actual user, the social security number of the mobile subscriber is input (206), followed by the social security number of the customer, the mobile communication terminal number (207). . If the customer information entered in this way matches the facts by requesting the DB prepared by the prior cooperation with the mobile communication provider to check whether the facts (208). If it does not match, the customer is asked for re-entry (210). If there is a match, the customer's desired propensity to enter is input (211). In FIG. 3, the advertisements that the customer wants to receive are classified into six types, but may be further added as necessary. The number of the mobile communication terminal of the customer is stored in the corresponding DB according to the advertisement propensity selected by the customer (212). For example, if a customer selects a computer, office equipment, real estate sale, or charter, the number of the mobile communication terminal is stored only in these two databases. In this way, the customer's information is input through ARS, but it is necessary to receive additional information such as the customer's name and address through text. After the call using the ARS is terminated (213), a call center employee calls the customer who has just registered (214) and inquires information such as the name and address of the customer and stores the information in a DB (215). If false customer information is entered, such as when the customer's name and social security number do not match or the corporate name and business registration number do not match, the information registered so far is erased.

4 and 5 show two methods for the DB data structure for distributed management of the registered customer's mobile communication terminal number according to the desired advertisement propensity of the customer. The reason why the distributed management DB data structure is required according to the propensity of the desired advertisement is to send the advertisements to the clients at regular time regardless of how many desired propensity of advertisements are selected. For example, if two customers choose two preferences for advertise in an hour, and six customers choose six preferences for an advert, they will be off balance. The two proposed methods have advantages and disadvantages, so they can be used selectively when constructing a text advertising system.

<Method 1>

4 is a data structure characterized by arranging desired advertisement tendencies based on a mobile communication terminal number of a customer. The classification of the desired advertisement propensity of the customer into six in Fig. 2 or 3 is shown as A, B, C, D, E, F (301) for convenience. In other words, A is related to computer / office equipment, B is fashion, clothing, C is education, etc., D is food, beverages, snacks, dining, etc., E is real estate sales, charter, F is games, play, etc. Represents entertainment related. Customer wants to be more than six. x 302 means the customer's mobile communication terminal number. That is, the propensity of A, B, C, D, E, F is selected for the terminal number of the customer a, and the advertising propensity of A, B, E is selected for the terminal number of the customer b. The propensity of advertising of A and D is selected for the terminal number of. This data structure is stored in the advertisement delivery server 9 of FIG. 1, so that when the timer 6 gives a command to send at a predetermined time interval, the advertisement sending server refers to the data structure of FIG. In turn, each DB sends advertisements. For example, suppose you send an ad every 10 minutes. For a customer, every 10 minutes, the advertisements are alternately sent from the advertising DB of A, B, C, D, E, and F. For the customer b, every 10 minutes. Ads are sent out alternately in the advertising DB of A, B, E, c customers are sent out alternately in the advertising DB of A, D every 10 minutes. Unless there is one advertisement in each advertisement DB, since similar advertisements are stored, similar advertisements are sent even if the advertisement delivery cycle returns once.

Using a data structure that summarizes the customer's desired advertising tendency based on the customer's mobile communication terminal number has the advantage of being simple and easy to use. However, if the number of customers increases a lot, the ad delivery server moves a lot of customers. Difficulty in managing the communication terminal number such as having to access the advertisement DB of the desired advertisement tendency every time is likely to occur. As a result, the load on the ad delivery server will increase rapidly.

<Method 2>

As an alternative to reduce the possibility of the load explosion of the ad delivery server of the method 1, a method of not only distributing the desired advertisement propensity of the customer is distributed, but also distributing and managing the mobile terminal number of the client according to the desired propensity of the advertisement. do.

FIG. 5 is a previous step data structure for creating a DB data structure for distributing and managing a mobile communication terminal number of a registered customer according to a desired advertisement propensity of the customer. The classification of the desired advertisement propensity of the customer into 6 in FIG. 2 or 3 is shown as A, B, C, D, E, and F (401) for convenience. In other words, A is related to computer / office equipment, B is fashion, clothing, C is education, etc., D is food, beverages, snacks, dining, etc., E is real estate sales, charter, F is games, play, etc. Represents entertainment related. The customer's propensity to advertise may be more than six. The mobile communication terminal number 403 of the customer is stored in the desired advertisement propensity of each customer, and the specific gravity value 402 is also stored. The specific gravity values w_1, w_2, w_3, w_4, w_5, w_6 of an arbitrary customer's mobile communication terminal number x are integers, and w_1 + w_2 + w_3 + w_4 + w_5 + w_6 = 6 must be satisfied. If the customer's desired propensity to be set is N, the condition w_1 + w_2 + ... + w_N = N must be satisfied. For example, because a customer is interested in advertising propensity A to F, mobile terminal number a is w_1 = 1, w_2 = 1, w_3 = 1, w_4 = 1, w_5 = 1, It has a specific gravity value of w_6 = 1 and is stored in DB from A to F. The customer b is interested in the propensity to advertise A, B, and E, so it is stored in the database with specific gravity of w_1 = 2, w_2 = 2, w_3 = 0, w_4 = 0, w_5 = 2, w_6 = 0. . The customer c is interested in the propensity to advertise A and D and is stored in the DB with specific gravity of w_1 = 3, w_2 = 0, w_3 = 0, w_4 = 3, w_5 = 0, w_6 = 0. The reason why the weighting value is set is that in order to determine the number of advertisements with reference to the weighting value, since the number of the desired advertising tendencies of customers is required to be sent more often than in many cases. For example, if a customer sends advertisements A to F once every 10 minutes, customer b sends advertisement A twice every 10 minutes, ad B twice every 10 minutes, and ad E Send out 2 times every 10 minutes. c Client sends A advertisement three times every ten minutes and D advertisement three times every ten minutes. By sending the advertisement in this way, the advertisement can be always sent at the same rate for a certain time regardless of the number of desired advertisement propensities selected by the customer. The method of determining the specific gravity value in the DB management server is a value obtained by dividing the total number of advertisement tendencies (N) by the number (M) of selected desired advertisement tendencies. If the weight value does not become an integer, discard the decimal point and adjust the last weight value so that the sum of these weights is the total number of advertising propensities. That is, the specific gravity value is w_1 = w_2 = w_M-1 = LFLOOR {N over M} RFLOOR and w_M = N-SUM from {{i} = 1} to M-1} w_i. For example, if the number of desired advertisement propensities selected by the customer is five, the five specific gravity values are 1, 1, 1, 1, and 2, respectively.

FIG. 6 is a DB data structure for distributing and managing a mobile communication terminal number of a customer registered using the data structure of FIG. 5 according to a desired advertisement propensity of the customer. After the DB management server 5 of FIG. 1 receives the desired advertisement propensity of the customer and creates the data structure of the previous stage of FIG. 5, a data structure that is actually stored in the DB 7 as shown in FIG. Each table is a data format stored in each of 6 DBs. A, B, C, D, E, F (501) in the top row means a DB server to be stored, respectively. And each DB server receives the time information from the timer (6) and sends the customer terminal number in the DB to the advertisement delivery server (9) along with the contents of the advertisement DB at its own time, the advertisement delivery server only transmits the received information. Do it. In the example of FIG. 6, it is assumed that there are six DBs. Assuming that the advertisement is sent every 10 minutes, DB server A at 0 minutes, DB server B at 10 minutes, DB server C at 20 minutes, DB server D at 30 minutes, DB server E at 40 minutes In 50 minutes, DB server F sends its advertisement DB and customer terminal number to advertisement delivery server. In this case, if you register as a desired advertisement for all advertising tendencies, such as customer a (502), six kinds of advertisements are sent out every 10 minutes from each advertisement DB, but the other b customers are 0 minutes (A advertisement) and 10 minutes (B Advertisement) At 40 minutes (Advertisement C), customer c will receive advertisements at 0 minutes (Advertisement A) and 30 minutes (Advertisement Advertisement), so all customers will not receive the same number of advertisements for a certain period of time. Therefore, by using the previous data structure showing the specific gravity of FIG. 5, through the data structure as shown in FIG. Originally, DB Server A is at 0 minutes, DB Server B at 10 minutes, DB Server C at 20 minutes, DB Server D at 30 minutes, DB Server E at 40 minutes, and DB Server F at 50 minutes. Sends the advertisement DB and the client terminal number of the advertisement transmission server. However, as an exception, as shown in the data structure of FIG. 6, the advertisement B can be displayed at the time of the advertisement B and the advertisement C such as the customer b 503 or the customer c 504. For example, at the time of advertisement B, DB server A only needs to send c client's terminal number and advertisement A to the advertisement delivery server because customer c has one of the clients. Also, at the time of advertisement C, DB server A only needs to send the terminal numbers and advertisement A of these clients to the advertisement delivery server because the clients b and c are among the clients. Similarly, if DB server B, C, D, E, F operates like this, customer's mobile communication terminal number is distributed and managed, so no matter how many customers, there is a high load on advertisement sending server to access DB server. There will be little.

To obtain the data structure actually stored in the DB of FIG. 6 from the previous data structure of FIG. 5, the DB management server 5 needs only to find an empty time and display the time by referring to the previous data structure. For example, if the customer b selected advertisements A, B, and E in the previous step data structure of FIG. 5, and each weighted to 2, the DB management server is empty at time A, C, D, and F. 6, B, and E are displayed in column C of DB server A, column D of DB server B, and column F of DB server E as shown in FIG. 6 to obtain a data structure as shown in FIG. Can be. The DB thus obtained is sent to each DB server.

If you choose Method 2, the data structure is more complicated and more steps are required. However, even if the number of customers is large, the number of accesses to the advertising DB can be reduced and the system load can be reduced. This has the advantage of accommodating many customers.

The present invention configured as described above can be used in the business that can reduce the expensive mobile communication fee of the customer by reducing the advertising costs obtained from the advertiser by advertising by using the text service of the mobile communication terminal. In addition, according to the customer's desired propensity to advertise, the customer's mobile communication terminal number is divided and managed, and the advertisement is transmitted at regular intervals, so that the customer can customize the advertisement service. Not only do advertisers pay for their ads in proportion to the number of times they are actually sent out, but they also see ads and increase their understanding of the product, and advertisers can promote their products or improve their image through ads. It enables businesses that make profits.

Claims (4)

In the advertising system using the text service of the mobile communication terminal, A method of registering an advertisement service customer by an Internet user or an ARS user; A method of managing a DB based on data of a desired advertisement propensity desired by a customer based on a registered customer's mobile communication terminal number; A method of managing a DB using data of a mobile communication terminal number of a customer based on a desired advertisement propensity that a registered customer wants to receive; And a customer registration server through the Internet and ARS, a DB server divided by a customer's desired advertisement propensity, a DB management server managing these DBs, a timer for indicating an advertisement sending time, and an advertisement sending function that sends an advertisement sent from a DB server. Character service method and system of a mobile communication terminal comprising a server. The method of claim 1, wherein a customer who wants to register an advertisement service through the Internet or ARS checks whether the name of his mobile terminal is his or her own name, a corporation, or another person's name. Characteristic service method and system for a mobile communication terminal, characterized in that after checking the facts with the mobile communication service provider, the customer wants the advertising propensity and stores the customer terminal number in the DB accordingly. The text service method and system of claim 1, wherein the DB management method has a data structure that summarizes the desired advertisement propensity of the customer based on the registered number of the mobile communication terminal of the customer. The character service method of claim 1, further comprising a DB management method having a DB data structure in which a number of registered mobile communication terminals of a registered customer is distributed to an advertising DB server according to a desired advertisement propensity of the customer. system.