KR20000030265A - Target advertising method by using internet - Google Patents

Abstract

PURPOSE: An internet tailored promised advertising method for clients purchasing computers is provided to transmit a tailored advertisement to each buyer after providing computer to the potentially purchasing with compensation or for nothing, and supply a service of accumulating a given profit by using identification numbers and data basing personal information of each member. CONSTITUTION: An internet tailored promised advertising method for clients purchasing computers includes the steps of data basing with identification numbers the personal information of each member collected for watching a certain advertisement by an internet service company, and data basing tailored advertisement produced on the basis of the personal information with the identification numbers. The method also includes the steps of providing a computer to each member for nothing or with compensation, and showing tailored advertisement on the basis of the personal information and downloading the advertisement file in each computer's background screen. A new advertisement is updated by connecting advertisement site, and the number of updating advertisement is accumulated in database and converted to a using profit for each member.

Description

Internet customized agreement advertising method for computer buyers {TARGET ADVERTISING METHOD BY USING INTERNET}

The present invention relates to a customized commercial advertising method using the Internet, and in particular, after providing a computer in a paid or free manner to a purchasing power potential customer who has agreed to view a predetermined form of advertising through the Internet, the advertisement is tailored to each individual purchase customer. By guaranteeing a certain amount of monetary profit to the purchaser (member) who viewed it, the member can accumulate such profit to offset the computer sales cost and apply discounts when purchasing advertisements. It relates to a method of advertising advertising.

In general, the use of a computer network such as the Internet is a situation that the user is rapidly increasing due to its usefulness, which is due to the fact that the user himself can be viewed and downloaded from time to time at any time, regardless of time and need.

Therefore, there is a wide range of advertisements on the Internet that are different from the conventional media such as TVs and radios.

This trend is based on the fact that the majority of Internet users are young people who are relatively strong in purchasing power. Also, due to the fast spreading speed and friendly sympathy through mutual information exchange, even netizens who have not seen advertisements can sufficiently secure them as potential customers. do.

Representative of such Internet advertising is a banner advertisement proposed so that the user can easily see through the initial screen state.

This new trend of advertising, including banner ads, is more efficient than the conventional media advertisements described above. It is expected to be replaced.

On the other hand, such an increase in the number of Internet users means an increase in the number of computer users, which is based on the possibility of using the Internet through the use of a computer.

In general, in order to access an advertisement by using a computer communication network such as the Internet, it will be possible through a service area that is usually provided and connected to the commercial in general, so in most cases, a program environment suitable for the user's computer should be provided. Internet advertising will not be available without the cost of the.

Therefore, the above Internet advertising includes some limitations that are somewhat burdensome in reality despite its usefulness, and these negative factors allow owners of conventional TV or radio devices to watch each commercial advertisement on their own. It couldn't inherit its appeal, and if such services could be available, commercial advertising via computers such as the Internet would maintain a very wide range of erosion.

However, the computer is different from the air broadcasting (irrespective of the viewer's intention) to the unspecified majority of the existing advertising media, and is limited to what the user wants and designates. Considering that it is taken into account, the wider computer users will be attracted to potential customers by giving these users enough appeal and profits, and moreover, if viewing is an obligation to the computer user, Derivative effects will be very large.

Therefore, the present invention freely disseminates to users who want a computer for increasing the number of Internet users, and complies with the advertisements and service companies by mandating the viewing of advertisements through the Internet and guaranteeing a certain profitable consideration for such viewers. It was conceived that the satisfaction of all users can be achieved.

Of course, the present invention also includes the advantage that it is not necessary to have a separate personal program by the adoption of the system advertising method.

Therefore, according to the present invention, the advertiser can spread the purchasing power and awareness at a low cost due to the continuous supply and profit granting of advertisements suitable for the individual tastes of each computer user, and the service provider is also a member due to the paid or free payment of the computer. It can be easily secured and the cost of supplying the computer can be calculated as the accumulated revenue according to the member's advertisement. As a result, the safety and security are solidified, and the user can watch the expensive computer for free only because of the compulsory viewing of the advertisement. The utility of being able to receive support is for its intended purpose.

In order to achieve the above object, the present invention comprises the steps of receiving a personal information of each member recruited under the condition of a particular advertisement by the Internet service provider contracted with the advertiser and the DB with a unique identification number; Database the customized advertisement produced based on the personal information on the server with a unique identification number; Supplying each member with a specific computer for free or free of charge; When the member accesses the advertisement promotion site through the computer, a personalized advertisement based on the member's personal information connected to the Internet is displayed on the Internet screen and the advertisement file is downloaded to the background of each computer; Updating the new advertisement by accessing the re-advertisement site by a member who has received the advertisement promotion; After the ad update number is accumulated in the DB step to be refunded to the use revenue for each member; And the earned revenue is characterized in that it is converted to the cost of the computer provided for free or free through the Internet service provider, or applied to the discount rate when purchasing the goods of the advertiser.

Preferred embodiments of the present invention may be reproduced through the following detailed description.

The system-type customized advertisement according to the present invention is applied to the member's information such as the "background", "screen saver", "background at the end", "background at the time of booting", etc. of the program currently being used as a computer operating system. Accordingly, an advertisement suitable for this is provided by using an internet transmission network.

In order to implement the present invention, a paid or free supply of a computer by an Internet service provider must be premised, and the present invention provides a compensatory dimension based on a mandatory provision according to a user and an appropriate advertisement viewing through the supplied computer. Revenue can be earned and accounted for.

First of all, the present invention receives various personal information upon membership registration of each member and forms a DB with a member's own identification number in the server according to the information.

According to each such information (eg, age, education, hobbies, occupation, etc.), the advertiser produces an advertisement suitable for this, and also DB with a unique identification number on the server.

Subsequently, when a member accesses the advertisement promotion site, a specific advertisement suitable for the member is selected according to the information provided by the member and presented through the screen on the Internet, and at the same time, the "background" and "screen" of the computer are used. Saver ”,“ Wallpaper upon exit ”,“ Wallpaper on boot ”and the like such that the particular advertisement is downloaded (Down Road).

After the download, the advertisement file downloaded by the member when the computer is booted is displayed on the screen by the image execution program, and the advertisement screen is displayed on the background screen when the work program is terminated or lowered to the task bar when working with the program through the computer. The member may appear, and the advertisement screen may be displayed on the termination screen when the member shuts down the computer.

Thereafter, each member receives the advertisement promotion notification sound according to a specific system program built into the computer, and the member again accesses the advertisement promotion site through the Internet to download and update the advertisement suitable for the member as described above. do.

Hereinafter, the method of the present invention will be described in more detail.

The member accesses the Internet using his computer, enters the member's own identification number (ID) and password by going to the advertisement promotion site in the Internet space.

After such a login, after confirming whether the server member of the advertising and publicity site to find the member's unique password, the server that recognizes the member unique number will find the corresponding member information in the member information DB.

The server, which has obtained the member information from the member information DB, searches the advertisement DB for the member and the customized advertisement suitable for each member is sent to the main server from the advertisement DB by the inquiry. Send it to the advertisement promotion site.

As soon as the user logs in, the advertisement file is updated to the "Background", "Screen Saver", "Exit Wallpaper", and "Boot Wallpaper" as described above, and the advertisement credit DB is updated by the member. Earn and manage the number of advertisements.

In this case, the member receives the revenue generated by providing the information and downloads the information from the advertisement promotion site to see the customized advertisement, the advertisement promotion site may be able to check the space where the member can log in and the member's advertising reserves So that it is arranged on the Internet space.

On the other hand, the server has a network that can be connected to the computer to the various advertisement DB, member information data, the number of member advertisement earning DB to each member, and stores a variety of necessary information in the storage space in the server.

In addition, in the advertisement DB, the advertisement desired by the advertiser is made into an advertisement file in the storage device in the server, and the members desired by each advertiser are regularly classified.

In order to update the advertisement, the member first executes the Internet web browser in the computer and accesses the advertisement promotion site through the Internet dedicated line. After the member's ID and password are logged in, the server in the advertisement promotion site provides a customized advertisement service. It is monitored on the Internet through the member's computer and downloaded at the same time by the access path method of the member.

The advertisement file downloaded on each wallpaper is updated by the Windows program. At this time, the advertisement file is updated only if it is different from the member computer after searching whether the file and the time date of the same name exist on the member computer. If this happens, the function of automatically notifying the computer user is given.

The present invention as described above can be provided based on the agreement with the Internet service provider, the user can view the advertisement, if the user does not have or insufficient in reading the advertising within a predetermined period, such as the recovery of the computer or claim for penalties, etc. Of course, measures can be taken to sanction.

Therefore, the present invention can exclude unnecessary advertisements to the members themselves by providing advertisements suitable for each member through the Internet advertising method, and at the same time, the members can acquire various kinds of information necessary through customized advertisements suitable for themselves. At the same time, it is possible to obtain a profit in kind, and the advertiser can maximize the advertising effect by recruiting members with purchasing power.

On the other hand, the present invention exemplified the best embodiment thereof, but is not limited thereto, and may be considered without departing from the scope of the present invention if limited to the appended claims may be considered a modification of the embodiments described so far. Of course.

Claims (1)

Receiving a personal information of each member recruited on the condition of watching a specific advertisement by the internet service company which has contracted with the advertiser and making it together with a unique identification number; Database the customized advertisement produced based on the personal information on the server with a unique identification number; Supplying each member with a specific computer for free or free of charge; When the member accesses the advertisement promotion site through the computer, a personalized advertisement based on the member's personal information connected to the Internet is displayed on the Internet screen and the advertisement file is downloaded to the background of each computer; Updating the new advertisement by accessing the re-advertisement site by a member who has received the advertisement promotion; After the ad update number is accumulated in the DB step to be refunded to the use revenue for each member; And the accumulated revenue is converted into the cost of a computer provided for free or free through an internet service company, or applied to a discount rate when purchasing an item of an advertiser.