KR20000012639A - Instant and active product information supply system and operating method thereof in ppl(home shopping) service through animation service using internet network - Google Patents

Instant and active product information supply system and operating method thereof in ppl(home shopping) service through animation service using internet network Download PDF

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KR20000012639A
KR20000012639A KR1019990058081A KR19990058081A KR20000012639A KR 20000012639 A KR20000012639 A KR 20000012639A KR 1019990058081 A KR1019990058081 A KR 1019990058081A KR 19990058081 A KR19990058081 A KR 19990058081A KR 20000012639 A KR20000012639 A KR 20000012639A
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product
screen
service
internet network
ppl
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KR1019990058081A
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Korean (ko)
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조승현
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조승현
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

PURPOSE: A product placement service operating system using an internet network is provided to promote desire to purchase a product by seeing and hearing various animations and instantly attain detailed information of various products shown in the animation. CONSTITUTION: The system comprises a user section and a product information supply. The user section supply a media screen(animation screen) and a product icon menu bar to an identical web browser screen at the same time. When product information is requested by clicking a brand logo, a product picture, and a specific ion in the menu bar of the user, an area which does not interrupt an animation screen is preassigned in the identical web browser screen and the supply supplies the detailed information without interruption to see and hear the animation screen.

Description

인터넷망을 이용 동영상 서비스를 통한 ＰＰＬ(홈쇼핑)서비스에서 즉각적, 능동적 제품정보 제공 시스템 및 그 운용방법{.}Immediate and Active Product Information Providing System and Operation Method in PPL (Home Shopping) Service Using Internet Service {.}

본 발명은 인터넷 망을 이용 각종 동영상 상영을 통한 홈쇼핑(PPL)서비스에 관한 것으로, 특히 인터넷 망을 통한 각종 동영상 시청중 동영상에 등장한 각종 제품중에서 사용자가 원하는 제품에 대한 정보를 동시적, 능동적 으로 제공하는 시스템 및 그 운용방법에 관한 것이다.The present invention relates to a home shopping (PPL) service through various video screens using the Internet network, and in particular, to provide information about a product desired by a user simultaneously among various products appearing in a video while watching various videos through the Internet network. It relates to a system and a method of operating the same.

통상적으로 인터넷망 및 OFF LINE상의 각종 매체를 통한 각종 동영상에서 등장 제품들의 PPL 적인 광고 방법으로서는 단지 동영상 화면에 제품이 등장하는 광고 방법의 전부였다. 또한 더 이상의 자세한 제품 정보를 시청자(이용자)에게 전달 할 수가 없었고, 기존의 인터넷 망을 이용한 동일한 방법에서는 제품의 자세한 정보 전달은 가능하나 그제품의 자세한 정보를 보려면 시청하고 있던 동영상을 중단 하거나, 모두 시청한후 별도의 상품 정보를 모아둔 홈페이지 화면으로 이동하여 검색하여만 한다.In general, as a PPL advertising method of products appearing in various videos through various media on the Internet and OFF LINE, all of the advertising methods in which the products appear on the video screen are available. In addition, the detailed product information could not be delivered to the viewers (users), and the same method using the existing Internet network can deliver the detailed information of the product, but if you want to see the detailed information of the product, stop the video you were watching or all After watching, you should go to the homepage screen where you have collected additional product information and search.

그런데 상기와 같은 종래의 인터넷망 및 OFF LINE상의 각종 매체를 통한 홈쇼핑(PPL)서비스에서는 사용자 자신이 원하는 제품의 상세한 정보의 습득이 동영상 시청과 동시적으로 이루어 지기가 불가능 하여 즉각적인 제품정보습득과 동시적인 동영상 시청의 욕구를 억제해야 하는 불편함이 있었다.However, in the home shopping (PPL) service through various media on the conventional internet network and off-line as described above, acquiring detailed information of a product desired by the user cannot be achieved simultaneously with watching a video, and at the same time, acquiring immediate product information. There was an inconvenience to suppress the desire to watch a video.

따라서 본 발명의 목적은 인터넷망을 통한 PPL(홈쇼핑)서비스에서 사용자가 원하는 제품에 대한 자세한 정보를 동영상 시청과 동시에 즉각적이고 능동적으로 전달 해주는 시스탬 및 그 운용방법을 제공함에 있다.Accordingly, an object of the present invention is to provide a system and a method of operating the PPL (home shopping) service through the Internet network to promptly and actively deliver detailed information on a product desired by a user at the same time.

도 1은 본 발명의 실시 예에 따른 인터넷 망을 이용 각종 동영상 상영을 통한 홈쇼핑(PPL)서비스에서 능동적 제품정보 제공시스템.1 is a system for providing active product information in a home shopping (PPL) service through various video screens using the Internet network according to an embodiment of the present invention.

도 2는 본 발명 실시예에 따른 인터넷 망을 이용 각종 동영상 상영을 통한 홈쇼핑(PPL)서비스에서 능동적으로 제품의정보를 제공하는 처리 흐름도.2 is a process flow for actively providing product information in a home shopping (PPL) service through various video screens using the Internet network according to an embodiment of the present invention.

상술한 목적을 달성하기 위한 본 발명은 종래의 인터넷망을 통한 동영상 운용 시스템에 동영상에 등장하는 각종 제품에 대한 정보를 데이터 베이스로 관리하는 제품관리서버를 구비하여 사용자(시청자) 동영상 화면 과 근접한 위치에 생성되어 있는 제품메뉴바 內의 제품 브랜드 로고, 제품 사진, 특정 대표 아이콘을 클릭 할 경우 상기 제품관리서버가 사용자(시청자)가 선택한 제품의 상세 정보(DATA)를 동영상을 시청하고 있는 동일한 웹브라우저 화면에 동영상 화면을 간섭하지 않는 부분에 스크립트 창이 생성 되도록 함을 특징으로 한다.The present invention for achieving the above object is a location close to the user (viewer) video screen having a product management server that manages the information about the various products appearing in the video database in the conventional video operating system through the Internet network If you click on the product brand logo, product picture, or a specific representative icon on the product menu bar, the same web browser that the product management server is watching the video of the product (data) selected by the user (viewer) It is characterized in that the script window is created in the part which does not interfere with the video screen on the screen.

이하 본 발명의 바람직한 실시 예를 첨부한 도면을 참조하여 상세히 설명한다. 하기 설명 및 첨부 도면에서 구체적인 처리흐름과 같은 많은 특징 상세들이 본 발명의 보다 전반적인 이해를 제공하기위해 나타나 있다.Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Numerous feature details, such as specific process flows, are set forth in the following description and accompanying drawings to provide a more general understanding of the invention.

이들 특정 상세들이 없이 본 발명이 실시될수 있다는 것은 이 기술분야에서 통상의 지식을 가진자에게 자명할 것이다. 그리고 본발명의 요지를 불필요하게 흐릴수 있는 공지 기능 및 구성에 대한 상세한 설명은 생략한다.It will be apparent to those skilled in the art that the present invention may be practiced without these specific details. And a detailed description of known functions and configurations that may unnecessarily obscure the subject matter of the present invention will be omitted.

도 1은 본 발명의 실시예에 따른 인터넷망 이용한 동영상 상영을 통한 PPL(홈쇼핑)서비스 운용 시스템에서 동영상 시청과 동시적, 능동적으로 제품정보를 제공하는 시스템의 개념도를 도시한 것 이다. 상기 도 1을 참조하면 상기 인터넷 망(116)을 통한 PPL(홈쇼핑)서비스 운용 시스템은 먼저 크게 사용자(시청자)가 동영상 서비스 운용시스템의 동영상 제작물을 볼수 있도록 하는 웹 브라우저(Web Browser)와 제품들의 브랜드로고, 제품 사진, 특정 아이콘 들을 게시하여 놓은 메뉴바 와 메뉴바 內의 브랜드로고, 제품 사진, 특정 아이콘을 클릭하여 정보인출 요구시 해당정보를 출력하는 인터넷망(116)으로 구성된다.1 is a conceptual diagram of a system for providing product information simultaneously and actively watching a video in a PPL (home shopping) service operating system through a video screening using the Internet network according to an embodiment of the present invention. Referring to FIG. 1, a PPL (home shopping) service operating system through the Internet network 116 is a web browser and a brand of products that allow a user (a viewer) to watch a video production of a video service operating system. It consists of a menu bar that displays logos, product pictures, and specific icons, and a brand logo of the menu bar, and an internet network 116 that outputs the corresponding information when a product withdrawal request is clicked on a product picture and a specific icon.

이때 상기 인터넷망(116)은 다음과 같은 구성을 가지고 있다. 먼저 웹 서버(Web Server)(104)는 사용자(100)로가 메뉴바 內의 브랜드로고, 제품 사진, 특정 아이콘을 클릭하여 정보인출 요구가 있을 경우에는 웹 서버(Web Server)(104)는 해당 데이터 베이스에 저장된 제품 정보를 동일한 웹 브라우저(Web Browser) 화면상에 스크립트 창을 생성하여 해당 상품정보를 사용자(시청자)에게 전달한다.At this time, the Internet network 116 has the following configuration. First, the Web server 104 is a brand logo of the menu bar 가 to the user 100, and when there is a request to retrieve information by clicking on a product picture or a specific icon, the Web server 104 is applied to the web server 104. The product information stored in the database is created on the same web browser screen, and a script window is created to transmit the product information to the user (viewer).

도 2는 본 발명의 실시 예에 따른 인터넷망을 통한 PPL(홈쇼핑)서비스에서 즉각적 이고 능동적으로 제품정보를 제공하는 처리 흐름도를 도시한 것이다. 이제 상기 도 1 및 도 2를 참조하여 본 발명의 실시 예를 상세히 설명 한다.2 is a flowchart illustrating a process for providing product information immediately and actively in a PPL (home shopping) service through an internet network according to an exemplary embodiment of the present invention. Now, embodiments of the present invention will be described in detail with reference to FIGS. 1 and 2.

먼저 사용자(100)로부터 메뉴바 內의 브랜드로고, 제품 사진, 특정 아이콘 클릭으로 인해 제품정보 요구가 있을시 웹 서버(Web Server)(104)는 이에 응답하여 (200)단계에서 (202) 단계로 진행한다.First, when there is a product logo request from the user 100 by clicking on the brand logo of the menu bar, a product picture, and a specific icon, the web server 104 responds to the step from step 200 to step 202. Proceed.

따라서 사용자(시청자)는 인터넷망을 이용 동영상 제공서비스를 통한 PPL(홈쇼핑)서비스에서 각종 동영상 시청과 동시에 동영상에 등장한 각종상품의 상세정보를 즉각적으로 습득할 수 있다.Therefore, the user (viewer) can immediately learn the detailed information of various products appearing in the video at the same time watching the various videos in the PPL (home shopping) service through the video providing service using the Internet network.

상술한 바와 같이 본 발명은 사용자(시청자)는 인터넷망을 이용 동영상 제공서비스를 통한 PPL(홈쇼핑)서비스에서 각종 동영상을 시청과 동시에 동영상에 등장한 각종 상품의 상세정보를 즉각적으로 습득할 수 있게 함으로써 사용자(시청자)들의 제품 구매 의욕을 증가 시킬 수 있는 잇점이 있다.As described above, the present invention allows a user (a viewer) to instantly acquire detailed information of various products appearing in a video while simultaneously watching various videos in a PPL (home shopping) service through a video providing service using an internet network. This has the advantage of increasing the viewers' motivation to buy the product.

Claims (2)

인터넷망을 통한 PPL(홈쇼핑) 서비스 운용 시스템에 있어서.In PPL (home shopping) service operation system through internet network. 사용자가 상기 인터넷망을 통해 각종 동영상을 상영하는 미디어 스크린(동영상 화면)과 제품 아이콘 메뉴바를 동시에 동일한 웹 브라우저 화면에 제공하는 사용자부 와 이용자의 메뉴바 內의 브랜드로고, 제품 사진, 특정 아이콘 클릭 으로 인해 제품정보 요구가 있을시 동영상을 시청하고 있는 동일한 웹브라우저 화면에 동영상 화면을 간섭하지 않는 부분을 미리 지정하여 항상 웹 브라우저상 지정된 위치에 스크립트 창이 생성 되도록 하여 동영상 시청을 간섭하지 않으면서 제품 상세정보를 제공하는 제품정보 제공부.The user part and the user's menu bar 브랜드 brand logo, product picture, and a specific icon are clicked on to simultaneously provide a media screen (video screen) and a product icon menu bar that display various videos through the Internet. Therefore, when there is a request for product information, the part of the same web browser that is watching the video is designated in advance so that it does not interfere with the video screen, so that the script window is always created at the designated location on the web browser so that the product details are not disturbed. Product information provider to provide. 인터넷망을 이용 각종 동영상 서비스를 통한 PPL(홈쇼핑)서비스 운용 시스템에서 사용자가 원하는 제품정보를 즉각적이고 능동적으로 제공하는 방법에 있어서 웹서버로부터 동영상화면과 제품아이콘 메뉴바를 동시에 동일한 브라우져 화면에 나타내는 방법과 동화상에 등장한 제품들의 브랜드로고, 제품 사진, 특정 아이콘 등을 동일한 메뉴바 內에 모아서 나타내는 방법In the PPL (home shopping) service operation system through various video services using the Internet network, a method of providing the product information desired by the user promptly and actively in the same browser screen by simultaneously displaying the video screen and the product icon menu bar from the web server; Brand logo, product picture, and specific icon on the same menu bar.
KR1019990058081A 1999-12-15 1999-12-15 Instant and active product information supply system and operating method thereof in ppl(home shopping) service through animation service using internet network KR20000012639A (en)

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KR100406631B1 (en) * 2000-04-12 2003-11-21 엘지전자 주식회사 Apparatus and method for providing and obtaining goods information through broadcast signal
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