KR20000006670A - Co-buying methods in internet electronic commerce - Google Patents
Co-buying methods in internet electronic commerce Download PDFInfo
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- KR20000006670A KR20000006670A KR1019990043683A KR19990043683A KR20000006670A KR 20000006670 A KR20000006670 A KR 20000006670A KR 1019990043683 A KR1019990043683 A KR 1019990043683A KR 19990043683 A KR19990043683 A KR 19990043683A KR 20000006670 A KR20000006670 A KR 20000006670A
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Abstract
Description
본 발명은 인터넷 전자상거래에서 공동구매 방법에 관한 것으로서, 보다 상세하게는 인터넷을 통하여 특정 물품을 구입하기를 희망하는 여러 사람들이나 단체(이하 구매자)등이 공동으로 물품을 구입하게 될 때 공동구매를 효율적이고 실질적으로 할 수 있도록 공동구매 인원에 따라서 차등 할인 가격을 제시해 줌으로써 구매자의 수가 많아 질 수록 구매자에게 보다 많은 할인 혜택을 누릴 수 있게 하여 결과적으로 구매자는 최초 자신이 구입하기 희망했던 가격보다 할인된 가격으로 구매 할 수 있게 하는 공동구매 방법에 관한 것이다.The present invention relates to a joint purchase method in the Internet e-commerce, and more particularly, when a plurality of people or groups (hereinafter referred to as buyers) who wish to purchase a specific item through the Internet to purchase the joint joint purchase By presenting differential discounted prices according to the number of co-purchasers to be efficient and practical, the more buyers, the more discounts that buyers receive. It is about a joint purchase method that enables purchase at a price.
일반적으로 인터넷상에서 운영되고 있는 공동구매의 전자상거래 형태는 특정 물품에 대하여 단일의 공동구매가격, 공동구매 마감시간, 공동구매가 가능한 수량만을 제시하고 있을 뿐이며 고객은 제시된 가격만을 보고 구매를 결정하게 된다. 이와 같은 경우 공동구매 사이트 운영자는 인터넷을 통하여 물품을 판매하려고 하는 공급업자(이하 공급자)와 공동구매예상 물량만을 가지고 단일의 가격으로 협상하게 되며 구매자에게도 단일의 가격만을 제시하게 된다. 따라서 공동구매 마감 시간까지 주문된 양을 제시한 단일 가격에 구매자에게 공급하는 결과가 되며 공동구매 사이트 운영자는 1개가 팔릴지 50개가 팔릴지 팔릴 물량에 대한 정확한 양을 모르기 때문에 공동구매 희망자가 적을 때를 대비해서 높은 가격으로 구매가격을 책정 할 수밖에 없다.In general, the e-commerce form of co-purchases operated on the Internet provides only a single co-purchase price, co-purchase deadline, and the number of co-purchases available for a particular item, and the customer decides to buy based only on the suggested price. . In such a case, the co-purchase site operator negotiates with the supplier who intends to sell the goods through the Internet (hereinafter referred to as a supplier) at a single price only with the expected quantity of the co-purchase, and presents only a single price to the buyer. This results in supplying the buyer at a single price for the quantity ordered by the deadline, and the co-purchase site operator does not know the exact quantity of the item to be sold or whether 50 will be sold. Inevitably, we have to set the purchase price at a high price.
그렇기 때문에 이러한 운영 방식으로는 공동구매 본래의 취지는 없어지고 대량으로 구매를 하게 되더라도 구매자는 고가의 구매를 하게되어 구매자에게 공동구매의 가격할인 혜택이 돌아갈 수 없다. 또한 구매자와의 관계에서도 일회성 공동구매에 지나지 않게 되어 지속적인 고객관리와 공동구매 유도의 효과가 없으며 공급자와의 관계에서도 판매 대행 정도의 역할에 지나지 않게 되어 지속적 관계 유지를 통한 다량 판매 등의 혜택 기회는 기대하기 힘들다는 문제점이 있다.Therefore, this operation eliminates the original intention of the co-purchase, and even if the purchase is made in large quantities, the purchaser makes a high-priced purchase and the price discount of the co-purchase cannot be returned to the buyer. In addition, the relationship with the buyer is only one-time joint purchase, and there is no effect of continuous customer management and joint purchase, and it is only a role of sales agent in the relationship with the supplier. There is a problem that is difficult to expect.
본 발명은 상기와 같은 기존 공동구매나 경매와 같은 구매방식들의 문제점을 해결하기 위해서 안출된 것으로서, 간단하게 공급자들로부터 공급 가능한 물품의 수량에 따른 차등가격을 제시받고 이중 가장 낮은 가격을 제시한 공급자의 수량에 따른 차등가격을 구매자들에게 제공함으로서 공급자에게는 자신이 생각한 합리적인 가격에 물건을 공급할 수 있는 입찰과도 같은 기회를 제공하고 구매자는 시장 상황에서 가장 적절하고 낮은 가격에 원하는 물품을 구입할 수 있으며 구매자들이 주위의 다른 구매예상자들 에게 공동구매를 유도함으로써 물건의 가격을 더욱더 낮추어 구입할 수 있도록 하는 실질적인 공동구매의 장을 제공함에 그 목적이 있다.The present invention has been made in order to solve the problems of the existing methods of purchasing such as co-purchase or auction, the supplier who is presented the lowest price according to the quantity of goods that can be supplied from the suppliers simply presented the lowest price among them By providing the buyers with a differential price based on the quantity of the product, the supplier will be offered a bidding opportunity to supply the goods at a reasonable price, which the buyer thinks. Its purpose is to provide a practical collective buying place for buyers to encourage other buyers to buy the products at lower prices.
도 1은 본 발명에 따른 공급/서비스처리 과정도,1 is a supply / service processing process according to the present invention,
도 2는 본 발명에 따른 주문처리 과정도,2 is an order processing process according to the present invention,
도 3 내지 도 7은 본 발명에 따른 주요 기능화면.3 to 7 is a main functional screen according to the present invention.
이하 첨부된 도면에 의해 상세히 설명하면 다음과 같다.Hereinafter, described in detail by the accompanying drawings as follows.
(도 1)은 본 발명에 따른 공급/서비스 과정도로서 구매자, 공동구매 사이트 그리고 공급자와의 관계로 이루어져 있다. 공동구매를 원하는 구매자는 공동구매 사이트에 접속해 회원 등록의 과정을 거친 다음 자신이 원하는 물품이 공동구매 중임을 확인하고 참여한다. 이때 구매자는 원하는 물품이 없을 경우 공동구매 사이트의 공동구매 요청 화면(도 6)으로 가서 원하는 물품이 있는지 상품명, 제안자, 일자 등의 검색조건(602)을 선택한 후 조건을 입력난(603)에 입력하여 검색한 다음 원하는 물품이 검색되면 찬성난에 공동구매 찬성 표시를 하게 되고 이것은 요청 화면의 찬성난(601)에 공동구매 요청으로 반영되며 물품이 검색되지 않을 경우 자신이 직접 특정 물품의 공동구매를 요청(101) 할 수 있다. 새로운 요청은 게시판에 도착된 시간 순서로 등록(102)되어 추후 다른 구매자들에게 공개된다.1 is a supply / service flow chart according to the present invention and consists of a relationship with a buyer, a joint purchase site and a supplier. Buyers wishing to make a joint purchase go to the joint purchase site and go through the process of registering as a member, confirming that the desired item is being jointly purchased and participating. At this time, if the buyer does not have the desired item, go to the joint purchase request screen of the joint purchase site (FIG. 6), select a search condition (602) such as a product name, a proposer, a date, etc. if there is a desired item, and enter the condition in the input column (603). If the desired item is searched for, it is displayed in favor of the joint purchase in favor, and this is reflected in the favor screen (601) of the request screen as a joint purchase request. Request 101 may be made. New requests are registered 102 in chronological order of arrival on the bulletin board and are subsequently disclosed to other buyers.
상기와 같은 구매요청을 토대로 공동구매 사이트 담당자는 회원 공급자들에게 공동구매 희망 상품의 정보를 주게 되어(102) 추후 공급자들의 공동구매 물품제공 참여(104)를 유도한다. 이때 공급자들도 공동구매 요청 화면을 공히 참조 할 수 있으며 공동구매 요청에 해당하는 상품들을 공급자가 소유하고 있거나 공급 할 수 있을 경우 물품 공급 희망 화면(도 7)에서 공급제품(701), 시중 소비자가(702), 공급 가능한 수량(703)에 따른 차등 가격(704)등의 정보를 공급 신청을 통해 공동구매 사이트에 전달하면(103) 공동구매 사이트에서는 전달된 다수 공급자의 제안들 중 가장 저렴하고 구매자에 유리한 제안을 공동구매 사이트의 공동구매 화면(도 3)에 물품명(307), 소비자가(302),수량(303), 공동구매 주기에서 현재가(304) 공동구매주기의 마감시간까지 남은 시간(305), 총 신청자수(306), 구매확정 수(306)둥을 그래프 형태의 그래픽 표현으로 등록함으로써 구매자들이 공동구매에 참여할 수 있도록 한다.Based on the purchase request as described above, the co-purchase site representative gives the information of the co-purchase desired product to the member suppliers (102), thereby inducing the participation of the co-purchase goods provider 104 of the suppliers. At this time, the suppliers can also refer to the joint purchase request screen, and if the supplier owns or can supply the products corresponding to the joint purchase request, the supply product 701 and the commercial consumer can be displayed on the desired item supply screen (FIG. 7). 702, the information such as the differential price 704 according to the quantity available 703 is transmitted to the co-purchase site through the supply application (103), the co-purchase site is the cheapest and buyer On the joint purchase screen of the joint purchase site (FIG. 3), an advantageous offer is shown in the article name 307, the consumer price 302, the quantity 303, the time remaining from the joint purchase cycle to the deadline of the joint purchase cycle. 305), the total number of applicants 306 and the number of purchase confirmations 306 are registered in the graphical representation in the form of a graph, so that buyers can participate in the joint purchase.
구매자는 이 페이지를 통해 물품에 대한 구매 여부를 결정하게 된다. 이때 구매자가 현재의 가격이 자신이 생각하고 있는 가격보다 높다고 판단하면 공동구매 사이트의 E-mail 통보신청화면(도 4)으로 이동 특정시간(401) 이나, 자신이 희망하는 가격(402)이 되었을 때 E-mail통보를 원하는 요구를 공동구매 사이트에 신청 할 수 있다. 또한 보다 적극적으로 물품의 가격을 낮추기를 희망한다면 물품의 정보를 주위 사람들에게 알려 공동구매를 유도함으로써 신청자를 증가시키는 방법으로 가격을 낮출 수 있다.The buyer will use this page to decide whether to buy the item. At this time, if the buyer determines that the current price is higher than the price that he or she thinks, the e-mail notification request screen (Fig. 4) of the joint purchase site may move to a specific time (401) or the price (402) that he / she desires. You can apply to the co-purchase site for a request for e-mail notification. In addition, if you want to lower the price of goods more aggressively, you can lower the price by increasing the number of applicants by informing the people around the information of the goods to encourage purchase.
이 경우 많은 신청자를 공동구매에 참여시킨 구매자에게는 추가 할인 혜택이 주어 질 수 있다. 구매자는 공동구매를 홍보하는 화면(도 5)으로 이동하여 자신이 아는 사람의 이름(501), E-mail주소(502)와 남기고 싶은 메시지(503)를 기입하고 보내기 (504)를 하면 E-mail이 대상에게 전송되고 그 이름과 E-mail주소는 화면 상단의 이름(505)과 E-mail난(506)에 기입되며 이와 같은 방법으로 다수의 대상자에게 홍보를 할 수 있다.In this case, additional discounts may be given to buyers who have many applicants involved in a joint purchase. The buyer moves to the screen for promoting the joint purchase (FIG. 5), fills in the name (501), the e-mail address (502) and the message (503) they want to leave and sends (504). The mail is sent to the subject, and the name and the e-mail address are written in the name 505 and the e-mail column 506 at the top of the screen, and can be promoted to multiple subjects in this way.
이러한 방식은 공동구매를 통해서 구매력(buying power)을 높여주고 판매 수량을 늘려줌으로써 공급자에게도 다량 판매에 따른 이득의 증가, 재고소진의 기회와 함께 자사에 대한 간접 광고로 인해 홍보의 효과를 가져오는 상승효과(synergy)를 가져다 줄 것이다.This approach increases purchasing power and increases sales volume through joint purchases, thereby increasing the benefits of mass sales to suppliers, and increasing the effectiveness of publicity due to indirect advertising to the company with the opportunity to run out of stock. Will bring synergy.
본 발명에서는 구매량에 따라 차등가격이 사용되는 구매의 주기(도 3)를 적용하기 때문에 구매자의 주문신청을 유효한 주문으로 구매의 주기에 반영시키는 문제는 결재 방법(도 2)과 관련해서 매우 중요하다. 여기서 고객의 구매에 대한 결재 방식은 신용카드와 은행지로 입금 방식을 기본으로 하고 있다. 이것은 공동구매의 주된 고객이 전 연령층으로 확대되기 전까지, 또 신용카드의 사용에 대한 우리나라의 현실을 생각할 때 아직까지는 은행을 통한 은행지로 입금을 선호할 거라는 것을 감안한 것이다.In the present invention, since the purchase cycle in which the differential price is used according to the purchase amount is applied (FIG. 3), the problem of reflecting the purchase order of the purchaser as a valid order in the purchase cycle is very important with respect to the payment method (FIG. 2). . Here, the payment method for the customer's purchase is based on the payment method by credit card and bank paper. This is due to the fact that until the main customers of joint purchases are expanded to all age groups and considering Korea's reality about the use of credit cards, it will still be preferred to make deposits through banks.
이럴 경우 구매자가 은행에 대금을 입금하게 되면 공동구매 사이트는 은행에서 입금을 확인(201)하고 이를 구매주기에 반영하면 되며 구매주기 종료 후 입금가격과 최종 경정가격의 차액은 구매자의 은행 계좌로 환불조치를 하면 된다. 그러나 카드 결재의 경우 일반적인 단일가 공동 구매 방식이라면 입력과 동시에 카드 조회와 결재가 이루어지면 되지만 본 발명에서의 방식에서는 구매자의 신용카드에 대한 타당성(도난, 기간초과, 잔액부족)을 우선 신용카드 결재 회사에 조회(202) 임시 인증(203)을 받은 후 구매주기가 끝나면 최종 결정가로 일괄 결재(204)하는 방식을 취한다.In this case, when the buyer makes a deposit to the bank, the co-purchase site confirms the deposit at the bank (201) and reflects it in the purchase cycle.After the end of the purchase cycle, the difference between the deposit price and the final corrected price is refunded to the buyer's bank account. Take action. However, in the case of the card payment, if the general single-co-purchase method, the card inquiry and payment should be made at the same time as the input, but in the present invention, the validity (theft, overtime, lack of balance) of the buyer's credit card is preferred. When the purchase cycle is finished after receiving the inquiry 202, the temporary certification 203, and the final settlement price 204 is the method of collective payment.
상기의 과정에서 은행입금과 신용카드 구매 신청은 구매주기화면(도 3)의 총 신청자수 수(306)에 즉시 반영되어 그래프의 해당 수량 아래에 백색 삼각형(308)으로 표시되고 이 가운데 은행입금 신청자중에서 입금이 확인(201)된 숫자에 한정해 구매확정 수(307)에 반영되어 그래프의 해당 수량 아래에 흑색 삼각형(309)으로 표시된다.In the above process, the bank deposit and credit card purchase application are immediately reflected in the total number of applicants 306 of the purchase cycle screen (FIG. 3) and displayed as a white triangle 308 below the corresponding quantity in the graph, among which bank deposit applicants. Only the number of the deposit is confirmed 201 is reflected in the purchase confirmation number 307 is displayed as a black triangle 309 under the corresponding quantity of the graph.
이상에서 상술한 바와 같이 본 발명은, 구매자와 공급자를 연결하는 공동구매의 과정에서 공급자로부터는 공급 가능한 물품에 대해서 수량에 따른 할인된 가격을 제공받고 이를 공동구매 사이트의 공동구매 주기에 적용하여 구매자에게 제시함으로써 공급자는 공동구매 사이트를 통하여 보유하고 있는 물품을 합리적인 가격에 대량으로 판매 할 수 있는 기회가 생기며 구매자는 혼자서 구매할 때에 비하여 공동구매 사이트를 통하여 공동구매 주기에 참가함으로써 자신이 구매 신청할 당시 보다 저렴한 가격으로 원하는 물품을 구입하게 되고 공동구매로 인한 추가 할인액을 환불 받게 되어 공급자와 구매자 모두에게 이득이 되는 공동 구매 방법인 것이다.As described above, the present invention provides a discounted price according to the quantity of the supplyable goods from the supplier in the process of joint purchase connecting the buyer and the supplier and applies the same to the joint purchase cycle of the joint purchase site. By presenting to the supplier, the supplier has the opportunity to sell a lot of goods held at the co-purchase site at a reasonable price, and the buyer participates in the co-purchase cycle through the co-purchase site compared to when purchasing alone, It is a joint purchase method that benefits both the supplier and the buyer by purchasing the desired item at a low price and refunding the additional discount due to the joint purchase.
Claims (5)
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