KR19990064556A - Advertising method before on line - Google Patents

Advertising method before on line Download PDF

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Publication number
KR19990064556A
KR19990064556A KR1019990012602A KR19990012602A KR19990064556A KR 19990064556 A KR19990064556 A KR 19990064556A KR 1019990012602 A KR1019990012602 A KR 1019990012602A KR 19990012602 A KR19990012602 A KR 19990012602A KR 19990064556 A KR19990064556 A KR 19990064556A
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KR
South Korea
Prior art keywords
telephone
present
advertisement
call
advertising
Prior art date
Application number
KR1019990012602A
Other languages
Korean (ko)
Inventor
하흥광
김호규
Original Assignee
하홍광
김호규
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 하홍광, 김호규 filed Critical 하홍광
Priority to KR1019990012602A priority Critical patent/KR19990064556A/en
Publication of KR19990064556A publication Critical patent/KR19990064556A/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q50/40—

Abstract

본 발명은 전화를 이용하는 광고방법에 관한 것으로서, 시내·외 유선전화 및이동전화의 가입자가 송신을 할 경우 발신신호음대신 각 통신회사의 회선관리기(전자교환기)에 전화국번별 혹은 시간별로 저장된 광고멘트를 들을 수 있도록 한 것이다.The present invention relates to an advertisement method using a telephone, wherein subscribers of local and overseas landlines and mobile phones transmit advertisements stored by telephone station number or time in a line manager (electronic switch) of each telecommunication company instead of an outgoing ring tone. It is to be heard.

즉 본 발명은 전화를 이용한 새로운 개념의 광고를 탄생시킴과 동시에 송신자로 하여금 통화요금의 일부에 대한 부담을 덜 수 있도록 한 것이다.That is, the present invention is to create a new concept of advertising using the telephone and at the same time to reduce the burden on the part of the call charges.

Description

전화통화전광고방법 {ADVERTISING METHOD BEFORE ON LINE}How to advertise by phone {ADVERTISING METHOD BEFORE ON LINE}

본 발명은 전화를 이용한 광고방법으로서, 더욱 상세히는 기존의 발신음(송신 신호음)대신 동시간에 광고멘트를 삽입하여 광고하는 방법에 관한 것이다.The present invention relates to an advertisement method using a telephone, and more particularly, to a method of inserting an advertisement at the same time as an advertisement instead of an existing dial tone (transmission signal tone).

통상 전화를 거는 사람은 상대방이 수화기를 들 때까지 기계적인 신호음(발신음-Ring back tone)을 들어왔다. 본 발명은 이 시간동안 광고 멘트를 들려주고자하는 발상에서 시작되었다. 수신자가 수화기를 들 때까지의 시간이 다소 있슴에 착안하여 발명한 상업광고라고 할 수 있다.The caller normally hears a mechanical ring back tone until the other party picks up the handset. The present invention began with the idea of listening to the advertisement during this time. It can be said to be a commercial advertisement invented in view of the fact that it takes some time for the receiver to pick up the receiver.

기존에 전화를 이용한 광고방법중에, 통화중에 일정시간 광고멘트를 듣는 방법이 있기는 하나 이 방법은 통화중이라는 한계와 시내전화통화라는 한계 및 별도의 장치를 설치해야한다는 한계때문에 광고의 효과적인 도달이 의심스러운 것이었다.Although the existing advertising method using the telephone has been a method of listening to the advertisement for a certain time during a call, this method is effective in reaching an advertisement due to the limitation of being busy, the limitation of the local telephone call, and the limitation of installing a separate device. It was suspicious.

이에 본 발명에서는 이동전화를 포함하고,통화전이라는 개선책을 바탕으로 시내전화 및 이동전화의 가입자가 아무런 부담을 갖지 않고 광고멘트에 노출되며,그리하여 일부의 요금을 할인받을 수 있는 방법을 제공함에 기술적 과제를 두고 본 발명을 완성한 것이다.Accordingly, the present invention includes a mobile phone, and based on the improvement plan called a telephone call, the subscriber of the local phone and the mobile phone is exposed to the advertisement without any burden, and thus provides a method of discounting some of the charges. The present invention has been completed with a problem.

도 1은 본 발명의 개념을 도식화 한 것.1 is a schematic of the concept of the present invention.

도 1은 본 발명에서 제공하는 전화통화전광고방법을 행하기 위한 개략적인 공정도를 도시한 것으로, 이를 통하여 본 발명을 구체적으로 설명하면 다음과 같다.Figure 1 shows a schematic process diagram for performing the pre-call advertising method provided by the present invention, when the present invention will be described in detail as follows.

본 발명에서 제공하는 전화통화전 광고를 행하기 위해서는 시내·외전화 및이동전화의 가입자가 송신을 할 경우 각 통신회사의 회선 관리기(전자교환기)를 통하는데, 이 때 각 통신회사의 회선관리기에 이미 저장되어 있는 광고멘트를 듣게 된다. 이 멘트를 듣는 송신자는 기존에 책정된 규정요금에서 일부를 감면받게 되며, 자기멘트를 노출하는 특정업체에서 그만큼 이상의 비용(광고요금포함)을 부담하게 되는 것이다. 또한 이 멘트는 수신자가 응답을 하게되면(수화기를 들게되면) 자동으로 종료된다.In order to perform the pre-call advertisement provided by the present invention, when subscribers of local and foreign telephones and mobile telephones transmit, they pass through a line manager (electronic switch) of each communication company. You will hear the already stored advertisement. The sender who listens to the comment will be exempt from some of the established tariffs and will be charged more than that (including advertising charges) by the specific company that exposes the magnetic fee. This comment is also automatically terminated when the receiver responds (when the receiver picks up).

이 과정에서 수신자 쪽에서는 착신시에 정상적인 신호음을 듣게 된다. 수신자의 응답이 있을 때 이로써 한통화가 시작되는 것이다.In the process, the called party hears the normal tone when it comes in. When the receiver responds, the call starts.

이상에서 상세히 살펴 본 바와 같이 본 발명은 전화를 이용한 새로운 광고 방법을 탄생시킴으로써 다음과 같은 효과를 얻을 수 있다. 첫째, 공공요금중 통신비에 대한 자연적인 인하를 통하여 송신자의 통화 요금을 일부 줄일 수 있어 공익적인 요소가 다대하며, 둘째, 일대일 광고라는 가장 효과적인 방법의 광고를 가능하도록함으로써 지역별,업종별,제품별로 모든 사업자가 광고주로서 이 방법을 활용하여 광고효과를 극대화 시킬 수 있으며, 셋째, 짧은 시간에 게릴라식으로 노출되는 광고의 발전을 도모할 수 있으므로 그 기대되는 효과가 예상외로 다대한 발명이다.As described in detail above, the present invention can obtain the following effects by creating a new advertising method using a telephone. First, it is possible to reduce part of caller's call rate through natural reduction of communication cost among utility bills, and the public interest factor is large. Second, by enabling the most effective method of one-to-one advertising, all by region, industry, and product. As the advertiser can use this method as an advertiser to maximize the advertising effect, and third, it is possible to promote the development of the guerrilla-exposed advertising in a short time, the expected effect is unexpectedly great invention.

Claims (1)

통상의 전화를 이용한 광고에 있어서;In advertisements using ordinary telephones; 상기 전화통화전광고는 통화전에 송신자가 회선별 혹은 시간대별로 특정업체의 광고멘트를 듣는 대신 통화요금을 할인받을 수 있고, 그 할인에 대한 금액을 광고주가 부담하되 광고주는 저렴한 요금으로 일대일 광고를 할 수 있는 것을 특징으로 하는 공익적 성격의 광고방법.In the pre-call advertisement, the caller may receive a discount on the call charges instead of listening to a specific company's advertisement by line or time zone before the call, and the advertiser pays the amount of the discount, but the advertiser may advertise one-to-one at a low rate. Public advertising method characterized in that the public interest.
KR1019990012602A 1999-04-06 1999-04-06 Advertising method before on line KR19990064556A (en)

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000000170A (en) * 1999-09-27 2000-01-15 박준수 State control method of svcm(switched virtual circuit management)
KR100278898B1 (en) * 1999-08-12 2001-01-15 이형찬 Method and apparatus for generating voice/text/picture commercial information ringback tone during communication wait
KR100547581B1 (en) * 1999-11-15 2006-02-01 주식회사 케이티프리텔 System and method for transmitting an audio information
KR100608272B1 (en) * 1999-07-28 2006-08-02 삼성전자주식회사 Set top box system having a compensation function for an advertising view and a method therefor
KR100623118B1 (en) * 1999-11-15 2006-09-11 주식회사 케이티프리텔 System and method for transmitting an advertising file
KR100675794B1 (en) * 1999-10-28 2007-01-29 주식회사 수퍼하이터치 Multimedia communication system having advertisement functions

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR19980064929A (en) * 1998-06-05 1998-10-07 이문환 Method and apparatus for providing adphone service
KR19980072140A (en) * 1998-07-25 1998-10-26 서달원 Advertising service method by phone
KR20000014196A (en) * 1998-08-18 2000-03-06 김준수 Method for reducing telephone fee by using advertisement message
KR20000030035A (en) * 1999-02-18 2000-06-05 김강석 Advertising Method using Ring-Back Tone

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR19980064929A (en) * 1998-06-05 1998-10-07 이문환 Method and apparatus for providing adphone service
KR19980072140A (en) * 1998-07-25 1998-10-26 서달원 Advertising service method by phone
KR20000014196A (en) * 1998-08-18 2000-03-06 김준수 Method for reducing telephone fee by using advertisement message
KR20000030035A (en) * 1999-02-18 2000-06-05 김강석 Advertising Method using Ring-Back Tone

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100608272B1 (en) * 1999-07-28 2006-08-02 삼성전자주식회사 Set top box system having a compensation function for an advertising view and a method therefor
KR100278898B1 (en) * 1999-08-12 2001-01-15 이형찬 Method and apparatus for generating voice/text/picture commercial information ringback tone during communication wait
KR20000000170A (en) * 1999-09-27 2000-01-15 박준수 State control method of svcm(switched virtual circuit management)
KR100675794B1 (en) * 1999-10-28 2007-01-29 주식회사 수퍼하이터치 Multimedia communication system having advertisement functions
KR100547581B1 (en) * 1999-11-15 2006-02-01 주식회사 케이티프리텔 System and method for transmitting an audio information
KR100623118B1 (en) * 1999-11-15 2006-09-11 주식회사 케이티프리텔 System and method for transmitting an advertising file

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