KR19990026872A - Improved Display Method of Channel Information in Satellite Broadcasting Receivers - Google Patents

Abstract

When the satellite broadcasting receiver provides a program guide service to a user, the guide service combines a full screen semi-transparent text advertisement assigned to each channel in the text program content information semi-transparently and combines it into a single menu screen. The present invention relates to an improved method of displaying channel information in a satellite broadcasting receiver that can be provided on a satellite broadcasting receiver. To this end, the present invention relates to a viewing mode in which a phase broadcasting receiving system receives a program guide packet data in a memory area. A first step of checking whether there is a program menu guide service request according to a user operation; If there is a program menu guide service request, extract one of the pre-assigned corresponding full-screen translucent text advertisement packets of the selected channel on the transport packet stream, based on a plurality of corresponding full-screen translucent text advertisement packet identifier information of the pre-stored selection channel. Restoring the extracted corresponding full-screen translucent text advertising data into a displayable signal; A third step of generating previously stored channel information and program content information as displayable initial menu screen data using a graphic; In response to the screen configuration control signal, the restored corresponding full-screen translucent text advertisement data is translucently overlaid and mixed over the full-screen of the generated initial menu screen data, so that full-screen character channel information and program content information and full-screen A fourth process of generating and displaying a full menu screen of the translucent text advertisement image of the second image; A fifth step of checking whether all of the plurality of full-screen translucent text advertisements previously assigned to the selected channel are displayed; If it is determined that all of the full-screen translucent text advertisements previously assigned to the selected channel are not displayed, the second to fifth processes are repeated to display the next full-screen translucent text advertisement previously assigned to the selected channel. A sixth process of over-overlapping the translucent screen over the entire menu screen and continuously displaying the entire menu screen; If the channel change signal from the outside is input from the outside within a predetermined time during the display of the entire menu screen through the sequential switching of the pre-assigned multiple full screen translucent text advertisements of the selected channel, the second to sixth steps. A seventh process of generating and displaying a new full menu screen generated by repeating the process; And, if there is no input of the channel change signal within a predetermined time, turning off the entire menu screen or the new full menu screen and automatically switching the satellite broadcasting reception system to the viewing mode.

Description

Improved Display Method of Channel Information in Satellite Broadcasting Receivers

The present invention relates to a satellite broadcasting receiver, and more particularly, satellite broadcasting suitable for providing a user with various types of menu screen guide information such as channel information received through a satellite channel and broadcasting program information of each channel with a text advertisement. An improved method of displaying channel information at a receiver.

In recent years, the broadcast method using satellites, which is rapidly expanding in use, is a method of providing broadcast signals to a wider area by using satellites (communication satellites) located at an altitude of about several tens to hundreds of kilometers from the surface of the earth. In this satellite broadcasting system, for example, an old band RF signal having a frequency band of 11.7 GHz to 12.0 GHz is used.

To this end, an antenna for satellite broadcasting reception is provided with a low noise blockdown converter for converting a radio frequency (RF) signal into an intermediate frequency (IF) signal, which is a high frequency RF signal. Is converted into an IF (intermediate frequency) signal in the hundreds to thousands of MHz bands (e.g., 950 MHz-2050 MHz) receivable by a satellite broadcasting receiver (receiver).

Therefore, in the satellite broadcasting tuner provided in the satellite broadcasting receiver (receiver), the user selects and tunes a channel selected by inputting an IF signal received through a low noise converter. Along with the improvement of signal quality and the ease of transmitting additional digital service data, the significant improvement of the user interface is a big advantage.

Meanwhile, in satellite broadcasting, a transmission signal of a digital broadcasting signal received from a satellite through a fixed channel to a satellite broadcasting receiver is restored to a transport stream through a process of converting to an intermediate frequency, demodulating, and correcting an error. The transport stream includes program service data such as television broadcasting and data broadcasting, and program guide data.

That is, satellite broadcasting transmits data to the satellite broadcasting receiver through packet aging based on the MPEG-2 standard, for example, in a 188-byte packet stream. The packet is largely a program guide packet and a program service data packet. Each packet includes 4 bytes of header information.

Herein, the program guide packet includes a channel information packet having program combination table (PAT) information including N-bit program identifier (PID) information (eg, 13-bit program identifier) indicating a program number of each channel. A program information packet having program map table (PMT) information of N-bit program identifier (PID) information meaning audio, video, text, etc. of a specific channel; and the program service data packet includes audio data of each channel. Packet, a video data packet, a text data packet, and the like, wherein program guide packets are continuously inserted and transmitted at intervals of several seconds between program service data packets.

Therefore, the satellite broadcasting receiver extracts program guide packets inserted at intervals of several seconds between program service data packets based on the header information (that is, PID) when the power is turned on by the user. (I.e., channel guide information and channel identifier (CID), program information and program identifier (PID), text information and text identifier (TID), etc.) for each channel are stored in the memory area of the satellite broadcasting receiver. In more detail, the program guide information includes a channel ID, a program name, a start time and a broadcast time of a program, a grade of a program, a voice mode, and the presence or absence of paid broadcasting.

The program guide information stored in the memory area as such is then used to tune a particular channel selected in the transport stream received over the satellite channel when a particular channel is selected by the user, and also by the user. When the provision of broadcast program information of the channel (i.e., display) is requested, it is composed of a menu screen and displayed on the monitor. Here, the present invention relates to an improvement of a technique for providing channel information and program information of each channel on a monitor according to a user's request.

That is, in the conventional satellite broadcasting receiver, when there is a request signal of a program guide menu screen from a user, the channel information stored in the memory area and the program information of the corresponding channel (that is, the channel information and the program information that can be displayed on the monitor) are displayed. Using a graphical tool prepared for withdrawal, a menu screen in the form of letters as shown in FIG. 4 is configured as an example, and then displayed on a monitor.

Therefore, users can view or search for programs that are to be broadcasted or broadcasted in each channel through the program guide menu screen service based on simple key operation while watching satellite broadcasts, or select viewing or switching of desired specific channels.

However, as described above, the conventional method of guiding only channel information and program information of each channel on the menu screen in the form of a character is insufficient to satisfy a user's desire for providing more various types of information. Therefore, in recent years, the need for new service techniques for providing a wider variety of services, rather than simply providing a program guide service, has emerged in reality.

For example, as a variety of product advertisements are realized through advertisement sites on the Internet, which has been widely used in recent years, the menu screen displayed on the monitor is displayed on the monitor whenever the user requests the guidance of a broadcast program. If a specific text advertising video can be provided along with the text program guide information, the program guide service will be able to diversify the program guide service and obtain a natural and effective advertising effect. Could be

Accordingly, the present invention has been devised in view of the above, when the satellite broadcasting receiver provides the user with a program guide service, Oberlab translucent full-screen translucent text ads assigned to each channel in the text program content information It is an object of the present invention to provide an improved channel information display method in a satellite broadcasting receiver capable of providing a guide service combined with one menu screen on a monitor.

In order to achieve the above object, the present invention provides a program guide packet and broadcast program data including an N-byte channel information packet of channel information transmitted from a satellite and an N-byte program information packet of program content information of each channel. Receive the received N bytes of the program service data packet, restore it to the transport stream through demodulation and error correction, store the restored program guide packet data in a memory area, tune to a specific channel based on the stored program guide data, A method for displaying channel information in a satellite broadcasting receiving system serving a program guide menu on a monitor, the program guide packet comprising a plurality of pre-assigned full-screen translucent text advertisement data packets corresponding to each channel, N bytes of program information packet are characters Program title information and delimiter information of a plurality of full-screen translucent text advertisement data packets previously assigned to a channel, the method comprising: receiving the phase broadcast with the program guide packet data received and pre-stored in the memory area; A first step of checking whether there is a program menu guide service request according to a user's operation when the system is in a viewing mode; When the program menu guide service request is made, the memory area is searched to retrieve one of delimiter information for a plurality of corresponding full-screen translucent text advertisement packets of a selected channel, and the extracted full-screen translucent text advertisement packet delimiter information is retrieved. And extracting one of the preassigned corresponding full-screen translucent text advertisement packets of the selected channel on the transport packet stream from the satellite, and restoring the extracted corresponding full-screen translucent text advertisement data to a displayable signal. process; A third step of retrieving channel information and program content information by searching the memory area, and generating the extracted channel information and program content information as displayable initial menu screen data using a graphic; In response to a screen configuration control signal in response to the program menu guide service request, the restored corresponding full screen semi-transparent text advertisement data is over-transparently mixed over the full screen of the generated initial menu screen data, thereby mixing A fourth step of generating a full menu screen including text channel information, program content information, and a full-screen semi-transparent text advertisement image and displaying the same on a monitor; A fifth step of displaying the entire menu screen for a predetermined time period and then checking whether all of the plurality of full-screen translucent text ads previously assigned to the selected channel are displayed; As a result of the check in the fifth process, if it is determined that all of the full-screen translucent text ads previously allocated to the selected channel are not displayed, the second process to the fifth process may be repeated to allocate the selected channel to the selected channel. A sixth process of successively displaying the next full screen translucent text advertisement overlaid semi-transparently over the full screen of the entire menu screen; It is checked whether a channel change signal is input from the outside according to a user's operation within a predetermined predetermined time during the display of the entire menu screen through the sequential switching of the previously assigned multiple full-screen translucent text advertisements of the selected channel. The seventh process of doing; When the channel change signal is input within the predetermined time period, the second to sixth steps are repeatedly performed to translucent the full screen translucent text advertisement image corresponding to the changed channel onto the text channel information and the program content information. An eighth step of generating a new full menu screen by overlapping and displaying on the monitor; And if there is no input of the channel change signal within the predetermined time period, providing a ninth process of turning off the full menu screen or a new full menu screen being displayed and automatically switching the satellite broadcasting reception system to a viewing mode.

1 is a block diagram of a satellite broadcasting reception system suitable for applying a method of providing channel information of each broadcast as a menu screen according to the present invention;

FIG. 2 is a flowchart illustrating a process of providing a monitor with a menu screen including a text advertisement semi-transparently overlaid on channel information and channel information in a satellite broadcasting receiver according to a preferred embodiment of the present invention;

3 illustrates an example of a menu screen in which text program content information displayed on a monitor and a corresponding full-screen translucent text advertisement image of a selected channel are mixed according to an embodiment of the present invention;

Fig. 4 shows an example of a menu screen of character program content information displayed on a monitor according to a conventional method.

* Explanation of symbols for main parts of the drawings

102: tuner and demodulation block 104: MPEG decoding block

106: video encoding block 108: text decoding block

110: control block 112: memory block

114: menu generation block 116: video composition block

The above and other objects and various advantages of the present invention will become more apparent from the preferred embodiments of the present invention described below with reference to the accompanying drawings by those skilled in the art.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a satellite broadcasting reception system suitable for applying a method of providing channel information of each broadcast as a menu screen according to the present invention.

As shown in the figure, the satellite broadcasting reception system includes a tuner and a demodulation block 102, an MPEG decoding block 104, a video encoding block 106, a text decoding block 108, a control block 110, a memory block. 112, a menu generation block 114, and an image composition block 116.

First, in order to provide the user with improved channel information according to the present invention, data for a plurality of pre-allocated full-screen translucent text advertisement images corresponding to each channel are provided on a transport stream received by the satellite broadcasting receiving system through a satellite receiving antenna. The advertisement packets carrying the tag are inserted at predetermined intervals, and the identifier (PID) information for the text advertisement packets is included in the program information packet data having the broadcast program information of each channel, and the program carrying the broadcast program information. As an example, the information packet data carries character program content information as shown in FIG.

That is, in the present invention, each channel has a plurality of full screen translucent text advertisement images corresponding thereto. Therefore, assuming that there are five full-screen translucent text advertisement images allocated to a channel, the program information packet data having broadcast program information of each channel includes five full-screen translucent text advertisement packet identifiers (PIDs) corresponding to the corresponding channel. Will be included.

Referring to FIG. 1, in the tuner and demodulation block 102, when the satellite broadcasting reception system is powered on, additional information (ie, channel information, program information, etc.) inserted on a transport stream received through an antenna is extracted. That is, channel information packet data having program combination table (PAT) information of N-bit program identifier (PID) information representing a broadcast program number of each channel, and N-bit meaning audio, video, text, etc. of a specific channel. The program information packet data having the program map table (PMT) information of the program identifier (PID) information is extracted, and the transport stream is processed through the process of converting the extracted packet data into intermediate frequency, demodulation and error correction. After restoring, the process is provided to the control block 110 described later through the line L12.

At this time, the channel information packet data and the program information packet data extracted from the transport stream and provided to the control block 110 through the line L12 are selected from the transport stream received through the satellite channel when a specific channel desired by the user is selected. It is used to tune a specific channel, and is also used as actual content information of a menu screen when a user is required to provide (i.e., display) a plurality of channel information and broadcast program information of each channel.

In addition, in the tuner and demodulation block 102, a user in a broadcast signal received through a broadcast signal receiver (i.e., a satellite reception antenna), not shown, based on a tuning control signal provided from the control block 110 through a line L11. Tunes the selected broadcast channel and restores the tuned broadcast channel signal to the transport stream through the process of converting to the intermediate frequency, demodulation, and error correction, and so on. Provided to the MPEG decoding block 104.

Further, in tuner and demodulation block 102, a full-screen translucent text advertisement packet extraction signal provided from control block 110 via line L11, i.e., when the user requests a program guide service while the user is watching satellite television. Based on the screen translucent text advertisement packet identifier (PID) information, the translucent text advertisement packets carrying the text data for the text advertisement inserted in the transmission stream at predetermined time intervals are extracted and restored to the original signal. The data are provided to text decoding block 108 via line L14. That is, there are a plurality of text advertisement packets pre-assigned for each channel on the transport stream, and the tuner and demodulation block 102 extracts and restores the plurality of text advertisement packets sequentially.

On the other hand, the control block 110, for example, includes a microprocessor that performs overall operation control of the receiving system, when the user broadcast channel selection signal is input from the outside generates a corresponding tuning control signal to the line L11 To the above-described tuner and demodulation block 102, and when program guide data (i.e., channel information and program information of each channel) is provided from the tuner and demodulation block 102 via line L12, The data is sequentially stored in a predetermined area of the block 112.

In addition, the control block 110 may allow the tuner and the demodulation block 102 to extract the semi-transparent text advertisement packet data corresponding to the selected specific channel when the broadcast channel menu service request signal is input from the outside. The full-screen semi-transparent character advertisement packet identifier (PID) information in the program information of the specific channel (i.e., the selected channel) previously stored is extracted and transmitted to the tuner and the demodulation block 102 through the line L11. Here, the selected specific channel may be a channel currently being viewed, a channel arbitrarily selected by the user among a plurality of channels, and may be a channel in which a cursor that is movable up, down, left and right according to a user's key operation is located. have.

Further, when the broadcast channel menu service request signal is input from the outside, the control block 110 extracts the channel information data previously stored in the predetermined area of the memory block 112 and the program content information data of each channel, respectively, to draw the line L19. A screen configuration control signal generated on the line L21 to provide the menu generation block 114 and to mix the extracted translucent text advertisement text data and the program guide menu with each other to form a menu screen. As the screen configuration control signal, for example, a logic signal having a high or low level can be used.

On the other hand, in the MPEG decoding block 104, on the basis of the control signal provided from the control block 110, the compressed-coded audio signal of the selected broadcast channel provided from the above-described tuner and demodulation block 102 through line L13 and In consideration of the spatiotemporal and spatial correlation of the video signal, for example, the video signal is decompressed to the original signal before encoding by using a decoding technique such as variable length decoding, inverse DCT, inverse quantization, motion compensation, The reconstructed digital broadcast video signal is provided to the next video encoding block 106 via the line L16, and the reconstructed audio signal is provided to the audio signal processor, not shown, via the line L15.

In addition, the video encoding block 106 converts the selected digital broadcast video signal provided in the MPEG decoding block 104 described above into an NTSC or PAL analog video signal and then provides it to the image synthesis block 116 through the line L17.

Next, in response to the broadcast channel menu service request, the text decoding block 108 transmits the coded full screen translucent text advertisement test data provided from the above-described tuner and demodulation block 102 through the line L14 to the original signal before encoding. The text data for full-screen translucent text ads received, for example, is encoded via techniques such as Hoffman coding, which assigns long or short codes based on the frequency of the generated codes, as is well known in the art. The encoded text data may be decoded into an original signal, and the decoded full-screen translucent text advertisement data is provided to the image synthesis block 116 through the line L18.

On the other hand, in the menu generation block 114, when there is a broadcast channel menu service request signal, the channel information data and the program content information data of each channel, which are provided from the above-described control block 110 through the line L19, are initialized by using the graphic. Menu screen data (ie, menu screen data occupying approximately the entire monitor) is generated, and the generated initial menu screen data is converted into an NTSC or PAL analog signal and provided to the image synthesis block 116 through the line L20.

Meanwhile, the image synthesizing block 116 receives the selected (or tuned) analog satellite broadcasting signal on the line L17 based on the screen configuration control signal having the high or low level provided from the control block 110 through the line L21. The menu screen which transfers to the display side which is not shown in figure, or which mixed the text data for full screen translucent text ads on the line L18, and the initial menu screen data on the line L20 is delivered to the display side which is not shown in figure.

That is, in the image synthesizing block 116, when the user requests the program guide service, one full menu is obtained by mixing the full-screen translucent text advertisement data of the corresponding channel provided through the line L18 and the initial menu screen data provided through the L20. A screen (a menu screen in which the text menu and the translucent text advertisement are over-transparently overlapped) is generated, and the generated menu screen is transferred to the display side. Therefore, on the monitor on the display side, not shown, as shown in FIG. 3 as an example, a menu screen in which a menu consisting of text program content information and a corresponding full screen translucent text advertisement of a specific channel semi-transparently overlaid on the menu are mixed. Will be displayed.

Next, a process of performing the channel information display method according to the present invention based on the satellite broadcasting reception system having the above-described configuration will be described in detail with reference to FIGS. 1 to 3.

FIG. 2 is a flowchart illustrating a process of providing, to a monitor, a menu screen of a text advertisement semi-transparently overlaid on channel information and channel information in a satellite broadcasting receiver according to an exemplary embodiment of the present invention.

First, in order to implement the improved channel information display according to the present invention, the base station transmitting the satellite broadcasting signal inserts and transmits a plurality of full-screen translucent text advertisement image data for program guide service for each channel. At this time, as an example, assuming that there are five full-screen translucent text advertisement images assigned to one channel, the program information packet data having broadcast program information of each channel includes five corresponding to full-screen translucent text advertisements of the corresponding channel. The full-screen translucent advertisement packet identifier (PID) will be included.

Referring to FIG. 2, when a user is watching a phase broadcast television in a state in which program guide packet data, that is, channel information data and program guide information data for each channel, are stored in the memory block 110 of FIG. 1 (step) 202) It is checked whether there is a program menu guide service request (step 204). In this case, the program content information received and stored in the memory block 110 is character program content information, as shown in FIG. 3.

If it is determined in step 204 that there is a request for program menu guide service from the outside, the control block 110 of FIG. 1 searches for program information data previously stored in the memory block 112 and selects the selected channel. The first delimiter (PID) of the corresponding plurality of full-screen translucent text advertisement packet data is withdrawn, and the first corresponding full-screen translucent text advertisement packet delimiter (PID) is retrieved via line L11 to the tuner and demodulation block 102. To pass.

In this case, the selected specific channel may be a channel currently being viewed, a channel arbitrarily selected by a user among a plurality of channels, and may be a channel in which a cursor that is movable up, down, left and right according to a user's key operation is located. .

Accordingly, in tuner and demodulation block 102, the corresponding full-screen translucent of the selection channel on the packet stream received based on the first corresponding full-screen translucent text advertisement packet identifier (PID) information of the selection channel provided from control block 110. Only the text advertisement packet is extracted, and demodulation and error correction are performed on the extracted corresponding full-screen translucent text advertisement packet data to switch to the encoded transport stream (step 206). At this time, the tuner and demodulation block 102 temporarily stops tuning of the channel currently being viewed.

Then, the encoded transport stream for the text data for full-screen translucent text advertisements converted as described above is restored to the original signal before encoding through the text decoding block 108, wherein the restored text data for full-screen semi-transparent text advertisements is It is passed to line composition block 116 via line L18 (step 208).

Meanwhile, the control block 110 extracts the program guide information previously stored in the memory block 112, that is, the channel information and the program information, simultaneously with the extraction of the first corresponding full-screen translucent text advertisement packet for the selected channel as described above. The menu generation block 114 transfers the channel information and program content information to the initial menu screen data (that is, the menu screen data occupying approximately the entire monitor) by using a graphic. The generated initial menu screen data is converted into an NTSC or PAL analog signal (step 210).

At this time, each broadcast program content information in the channel includes various information such as title, program type, rating, start time, broadcast time, paid broadcasting or not.

Next, in the image synthesizing block 116, in response to the screen configuration control signal provided from the control block 110 via the line L21, the full screen semi-transparent text advertisement data on the line L18 and the initial menu screen data on the line L20 are mixed. In other words, the entire menu screen including the translucent text advertisement and the channel information menu is configured in such a manner that the text advertisement image is overlaid on the full channel information.

Thus, on the monitor, as shown in FIG. 3 as an example, a menu screen in which the text program content information for each channel and the text advertisement of the selected channel overlapped in a translucent state over the full screen will be displayed (step 214). ).

Next, in step 216, it is checked whether or not the present display time t for the translucent text advertisement image in the menu screen on the monitor has reached a preset time L. The preset time L is, for example, It can be set to 1 second or 2 seconds.

As a result of the check in step 216, if it is determined that the translucent text advertisement currently being displayed on the menu screen in the translucent state is displayed for a preset time, the control block 110 displays the translucent text displayed so far for the selected channel. It is checked whether P representing the number of advertisements has reached the number m of translucent text ads previously assigned to the channel (step 218).

On the other hand, if it is determined that P = m is not the result of the check in step 218, that is, it is assumed that five different full-screen translucent text advertising images are allocated to the selected channel. If it is determined that all the advertisement images are not displayed, the process returns to step 206 described above and repeats the subsequent process, so that the display of the next full-screen translucent text advertisement image will be executed.

Next, as described above, when the menu screen in which the character program content information and the corresponding full-screen translucent text advertisement of the selected channel is displayed on the monitor according to the program menu screen service request from the user, the control block 110 In step 2), the user selects another channel, for example, checks whether the cursor located in the currently selected channel (eg, CH11) switches to another channel (eg, CH12) (step 220).

As a result of the check in step 220, if it is determined by the user that another channel is selected, the process returns to step 206 described above and repeats the subsequent process, and the predetermined time (for example, If it is determined that no other channel is selected within 8 seconds, 10 seconds, etc., the process proceeds to step 224 (step 222). That is, in the present invention, the five full-screen translucent text advertisement images allocated to the selected channel are continuously displayed through a repetitive process of steps 206 to 218.

Therefore, when it is determined in step 222 that there is no selection of another channel for a predetermined time, in step 224, the menu screen currently displayed on the monitor is turned off, and then the satellite broadcasting reception system is turned off. Switch to the viewing mode. As a result, the broadcast program of the channel that was originally watched will be displayed on the monitor.

That is, as can be seen from the above, in the present invention, assuming that five full-screen semi-transparent text advertisement images are allocated to one channel, the text menu content information is displayed on the full screen along with the text program content information at the time of service request of the program menu screen. Five translucent text advertisement images consisting of the entire menu screen translucent over are displayed continuously while switching at intervals of several seconds.

As described above, whenever a user requests the guidance of a broadcast program in a satellite broadcasting receiver, a plurality of full-screen translucent text advertisement images assigned to a selected channel together with text program content information are displayed on the menu screen displayed on the monitor for several seconds. By automatically switching at intervals, it is possible to obtain a natural and effective advertising effect as well as diversification of the program guide service.

Claims (6)

Receive a program guide packet including N-byte channel information packets of channel information transmitted from satellites and N-byte program information packets of program content information of each channel, and N-byte program service data packets of broadcast program data. Restores to the transport stream through demodulation and error correction, stores the restored program guide packet data in a memory area, tunes to a specific channel based on the stored program guide data, and services a program guide menu on the monitor. In the method for displaying channel information in the broadcast receiving system, The program guide packet includes a plurality of pre-allocated full-screen translucent text advertisement data packets corresponding to each channel, and the N-byte program information packet includes a text program title information and a plurality of full-screen translucent text assigned to a channel. Contains delimiter information from advertising data packets, The method is: A first step of checking whether there is a program menu guidance service request according to a user's operation when the phase broadcasting reception system is in a viewing mode while the program guide packet data is received and stored in the memory area; When the program menu guide service request is made, the memory area is searched to retrieve one of delimiter information for a plurality of corresponding full-screen translucent text advertisement packets of a selected channel, and the extracted full-screen translucent text advertisement packet delimiter information is retrieved. And extracting one of the preassigned corresponding full-screen translucent text advertisement packets of the selected channel on the transport packet stream from the satellite, and restoring the extracted corresponding full-screen translucent text advertisement data to a displayable signal. process; A third step of retrieving channel information and program content information by searching the memory area, and generating the extracted channel information and program content information as displayable initial menu screen data using a graphic; In response to a screen configuration control signal in response to the program menu guide service request, the restored corresponding full screen semi-transparent text advertisement data is over-transparently mixed over the full screen of the generated initial menu screen data, thereby mixing A fourth step of generating a full menu screen including text channel information, program content information, and a full-screen semi-transparent text advertisement image and displaying the same on a monitor; A fifth step of displaying the entire menu screen for a predetermined time period and then checking whether all of the plurality of full-screen translucent text ads previously assigned to the selected channel are displayed; As a result of the check in the fifth process, if it is determined that all of the full-screen translucent text ads previously allocated to the selected channel are not displayed, the second process to the fifth process may be repeated to allocate the selected channel to the selected channel. A sixth process of successively displaying the next full screen translucent text advertisement overlaid semi-transparently over the full screen of the entire menu screen; It is checked whether a channel change signal is input from the outside according to a user's operation within a predetermined predetermined time during the display of the entire menu screen through the sequential switching of the previously assigned multiple full-screen translucent text advertisements of the selected channel. The seventh process of doing; When the channel change signal is input within the predetermined time period, the second to sixth steps are repeatedly performed to translucent the full screen translucent text advertisement image corresponding to the changed channel onto the text channel information and the program content information. An eighth step of generating a new full menu screen by overlapping and displaying on the monitor; And If there is no input of the channel change signal within the predetermined time period, the satellite broadcasting receiver comprising a ninth process of turning off the entire menu screen or a new full menu screen being displayed and automatically switching the satellite broadcasting reception system to a viewing mode. Improved display of channel information in. 2. The method of claim 1, wherein the selected channel is a channel currently being viewed. The method of claim 1, wherein the selected channel is a channel arbitrarily selected by a user when the program menu guide service is requested. The method of claim 1, wherein the selected channel is a channel of a point at which a cursor is positioned in a menu screen. 5. The improved channel according to any one of claims 1 to 4, wherein the third process further comprises converting the initial menu screen data into an NTSC or PAL analog signal. How information is displayed. The method according to any one of claims 1 to 4, wherein the screen configuration control signal is a logic signal having a high or low level.