KR102643980B1 - Method for providing concept development of product or service - Google Patents

Abstract

According to an embodiment of the present invention, a question providing unit transmitting a plurality of keywords for each of a plurality of categories to the user terminal of the extracted consumer; an answer receiver that receives selection information about a specific keyword for each of the plurality of categories from the user terminal; and a concept design unit that generates a result of adding up the number of consumers who selected a keyword for each of the plurality of categories as product or design development concept information, based on the information received by the answer reception unit, a product or service concept. A development platform provision system is provided.

Description

Product or service concept development platform provision system {METHOD FOR PROVIDING CONCEPT DEVELOPMENT OF PRODUCT OR SERVICE}

The present invention relates to a system for providing a product or service concept development platform, and more specifically, to a system that can provide development concepts for products or services by reflecting the characteristics of consumers that can provide optimized insights. .

In general, in order to increase the competitiveness of the products that companies sell or the services they provide, a systematic understanding of customers and their activities and efficient and effective marketing activities based on this are necessary.

However, marketing activities require a lot of money, manpower, and time to collect and process data, and since most data collection for marketing is done manually, existing marketing support solutions consist of simple modules such as questionnaire creation and simple statistical analysis. there is.

Meanwhile, in marketing, the brand or product concept can include everything from deciding what product to manufacture to final packaging and branding.

For example, the product concept refers to the functions provided by the product, how many variants such as models, sizes, and colors will be given to the product, and the quality assurance provided to the product. It can include various aspects such as accuracy, packaging quantity, warranty repair and customer support.

Therefore, if there is a tool that can accurately suggest the concept of the brand or product to be developed during the development stage of the brand or product to differentiate it from competing brands or products, the company can increase the probability of success of the new brand or new product. Not only that, but it will also save development costs.

However, in the past, in the concept development of a brand or product, the concept developer who was requested to develop the concept developed the concept within the scope of his or her knowledge through manual question-and-answer surveys or market research. Since there is no accurate and systematic concept proposal tool that can differentiate from

The purpose of the present invention is to solve the problems of the prior art described above.

The purpose of the present invention is to allow consumers to select keywords for multiple categories, thereby enabling consumers to identify their pursuit values and thereby develop product or design concepts.

The purpose of the present invention is to accurately identify information about the consumer's potential pursuit value by analyzing not only the consumer's keyword selection but also the reason for the selection.

The purpose of the present invention is to enable concept design optimized for the target group by applying high weight to the answers of the main target group of the target product or service.

The objects of the present invention are not limited to the objects mentioned above, and other objects not mentioned can be clearly understood from the description below.

According to an embodiment of the present invention for achieving the above-described object, a question providing unit transmitting a plurality of keywords for each of a plurality of categories to the user terminal of the extracted consumer; an answer receiver that receives selection information about a specific keyword for each of the plurality of categories from the user terminal; and a concept design unit that generates a result of adding up the number of consumers who selected a keyword for each of the plurality of categories as product or design development concept information, based on the information received by the answer reception unit, a product or service concept. A development platform provision system is provided.

The answer receiver may additionally receive information on the reason for selecting the specific keyword along with selection information about the specific keyword.

If other keywords are included in the reason information for selecting the specific keyword, the answer receiver may lower the weight applied to the specific keyword and apply the lowered weight to the other keyword.

According to one embodiment, by having the consumer select keywords for multiple categories, the value pursued by the consumer can be identified, thereby making it possible to develop a product or design concept.

According to one embodiment, by analyzing not only the consumer's keyword selection but also the reason for the selection, information on the consumer's potential pursuit value can be accurately identified.

According to one embodiment, a concept design optimized for the target group is possible by applying a high weight to the answers of the main target group of the target product or service.

1 is a diagram showing the configuration of a system for providing a product or service concept development platform according to an embodiment of the present invention.

The detailed description of the present invention described below refers to the accompanying drawings, which show by way of example specific embodiments in which the present invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different from one another but are not necessarily mutually exclusive. For example, specific shapes, structures and characteristics described herein with respect to one embodiment may be implemented in other embodiments without departing from the spirit and scope of the invention. Additionally, it should be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the invention. Accordingly, the detailed description that follows is not intended to be taken in a limiting sense, and the scope of the invention is limited only by the appended claims, together with all equivalents to what those claims assert, if properly described. Similar reference numbers in the drawings refer to identical or similar functions across various aspects.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the attached drawings in order to enable those skilled in the art to easily practice the present invention.

1 is a diagram showing the configuration of a system for providing a product or service concept development platform according to an embodiment of the present invention.

Referring to FIG. 1, the platform provision system 100 according to an embodiment may be configured to include a consumer extraction unit 110, a question provision unit 120, an answer reception unit 130, and a concept design unit 140. there is.

The consumer extractor 110, question provider 120, answer receiver 130, and concept design unit 140 may be program modules or hardware capable of communicating with external devices. These program modules or hardware may be included in the platform providing system 100 or other devices capable of communicating therewith in the form of operating systems, application modules, and other program modules, and may be physically stored in various known storage devices. there is. Meanwhile, such program modules or hardware include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform specific tasks or execute specific abstract data types according to the present invention. Additionally, in this specification, the platform providing system 100 may be implemented as a server capable of communicating with external devices.

The consumer extraction unit 110 provides questions described below and performs a function of extracting target consumers to receive answers. Consumers may be people who are candidates for the product or service that will ultimately be developed. Consumer selection may be random, or it may be drawn from a pool of consumers within a previously rescued database.

Information notifying that they have been selected as survey subjects for developing the concept of a specific product or service can be sent to the extracted consumers offline or online. For example, the information can be transmitted to the consumer's smartphone (user terminal).

The question provider 120 provides keywords for each of a plurality of categories to survey consumers. For example, keywords can be delivered to the consumer's user terminal.

The plurality of categories may be, but are not limited to, 1) interest, 2) value pursued, and 3) purchase purpose.

Keywords belonging to each category may be as follows, but this is only an example and is not limited thereto.

category keyword Interest Exercise, business, finance, dating, travel, reading, etc. value pursued Pleasure, stimulation, safety, freedom, power, achievement, etc. Purpose of purchase Self-actualization, well-being, showing off

The question provider 120 provides keywords for each category to consumers as described above. In addition, in addition to the consumer's keyword selection, an interface is additionally provided through which the consumer can input the reason for selecting the keyword. The answer receiver 130 provides information on the keyword selected by the consumer for each category and the keyword selected by the consumer in response to the question provided as above. Receive reason information. For example, it can be received from a user terminal.

Consumers can select specific keywords, but the reason information may include other keywords that fall into that category.

In this case, the weight applied to the specific keyword can be lowered, and the lowered weight can be given to the other keyword.

For example, if a consumer selects “exercise” among the interest categories and enters the information “I think exercise is helpful for business” as the reason for the selection, the “business” included in the reason information is entered. Keywords are also an interest that the consumer considers important. If the total weight applied to the consumer's selected keywords for each category is W, the weight for the keyword directly selected by the consumer, that is, “exercise,” is lowered by a·W (0<a<1), and the weight included in the reason is lowered by a·W(0<a<1). For the keyword, that is, “business”, the weight can be increased by a·W. If a is 0.3 and W is 1, in the example above, a weight of 0.7 may be applied to “exercise” and a weight of 0.3 may be applied to “business.”

If the consumer selects “Exercise” and “Business” at the same time, by default, a weight of 0.5 is applied to “Exercise” and “Business”, but if the reason for selecting “Exercise” is entered as above, A weight of 0.35 (=0.5x0.7) can be applied to “exercise”, and a weight of 0.65 (=0.5+(0.5x0.3)) can be applied to “business.”

In this way, based on the consumer's answer information, that is, keyword selection information and selection reason information, it is possible to determine which keywords the consumer considers most important for each category.

The concept design unit 140 performs the function of designing a development concept for a product or service based on the answer received by the answer receiving unit 130 and the important keywords of the consumer analyzed according to the above method based on the answer.

As characteristic information of each consumer, for example, gender, age group, occupational group, residential area, income level, and educational background information can be obtained by the consumer extraction unit 110, which is the subject of product or service concept development. The more similar the characteristics are to the product's main target consumer, the more weight can be given to that consumer's answer.

According to one embodiment, consumer characteristic information can be expressed as an N-dimensional vector. Each dimension is a type of characteristic information and may include gender, age group, occupational group, residential area, income level, and educational level information. For example, if the main expected consumer group for the target product or service is women in their 30s with an annual salary in the 40 million won range, the highest weight may be applied to the answers of consumers with the same characteristic information, and the answers of consumers in their 30s with an annual salary in the 30 million won range may be given the highest weight. If you are a woman, the next higher weight may be applied.

After applying these weights, the concept design unit 140 may add up the consumer's selection result values for each of the plurality of keywords for each category.

The sum may be the number of consumers who selected each keyword, and when weights are applied to each keyword in the above manner, the number of consumers who selected each keyword may be the sum of the applied weights.

In the first consumer's answer result, the keyword selection result in the interest category was exercise (weight 0.7) and business (weight 0.3), and in the second consumer's answer result, the keyword selection result in the interest category was exercise. In the case of (weight 1), the sum of the selection results of the first consumer and the second consumer may appear as exercise (weight 1.7) and business (weight 0.3) in the interest category.

The concept design unit 140 can analyze which concept the main target consumer base of the product or service to be developed prefers through the results of consumers' selection of the main keywords for each category in the same manner as above, and the results calculated as above. can be derived as a product or design concept.

For example, for a specific product or service, the business aspect, achievement aspect, and self-realization aspect can be derived as keywords with the highest value for each category, and the keyword information derived in this way can be used as concept information for the product. Alternatively, it can be transmitted to the service developer terminal.

According to one embodiment, by having the consumer select keywords for multiple categories, the value pursued by the consumer can be identified, thereby making it possible to develop a product or design concept.

According to one embodiment, by analyzing not only the consumer's keyword selection but also the reason for the selection, information on the consumer's potential pursuit value can be accurately identified.

According to one embodiment, a concept design optimized for the target group is possible by applying a high weight to the answers of the main target group of the target product or service.

The description of the present invention described above is for illustrative purposes, and those skilled in the art will understand that the present invention can be easily modified into other specific forms without changing the technical idea or essential features of the present invention. will be. Therefore, the embodiments described above should be understood in all respects as illustrative and not restrictive. For example, each component described as single may be implemented in a distributed manner, and similarly, components described as distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the patent claims described below, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention.

100: Platform provision system
110: Consumer extraction department
120: Question provision section
130: Reply receiver
140: Concept Design Department

Claims (3)

a question provider that transmits a plurality of keywords for each of the plurality of categories to the extracted consumer's user terminal;
an answer receiver that receives selection information about a specific keyword for each of the plurality of categories from the user terminal; and
A concept design unit that generates a result of adding up the number of consumers who selected each keyword for each of the plurality of categories as product or design development concept information, based on the information received by the answer receiver,
The response receiver is,
Additionally receiving information on the reason for selecting the specific keyword along with selection information about the specific keyword,
When a consumer selects a first keyword and a second keyword within a specific category, and the first keyword is included in the reason information for selecting the first keyword, a higher weight is given to the second keyword than to the first keyword. And, the total sum of weights applied to the first and second keywords is maintained constant,
The concept design department,
A system for providing a product or service concept development platform that performs the summation by applying a higher weight to consumers' answers that are similar to the target consumer characteristic information of the product or design development. delete delete