KR102582109B1 - How to determine loyal customers and provide VIP purchasing service - Google Patents

Abstract

We determine loyal customers by gradually comparing the cumulative purchase count information and accumulated payment amount information with the standard threshold information, and provide VIP purchase services to loyal customers based on the needs of customers who have signed up for VIP membership among loyal customers. We are launching a method for determining loyal customers and providing VIP purchasing services that can provide more benefits.
The method of determining loyal customers and providing VIP purchasing service includes the steps of checking whether the buyer who purchased the product meets the VIP membership qualification requirements, and informing the buyer of the VIP membership benefits and VIP membership fee through the terminal of the buyer who meets the VIP membership qualification requirements. , Confirming the buyer's intention to join VIP membership from the buyer's terminal where VIP membership benefits and VIP membership subscription fee are informed, Step of sending VIP membership registration information to the buyer's terminal who is willing to join VIP membership to proceed with VIP membership registration , transmitting authenticator receipt information for receiving a VIP security authenticator to the terminal of a buyer who has completed VIP membership registration, VIP for VIP security authentication to the terminal where the unique information of the VIP security authenticator is entered within the purchase page It includes performing VIP security authentication by transmitting security authentication information, allowing access to the VIP purchase page to a terminal for which VIP security authentication has been completed, and providing a VIP purchase service to a terminal connected to the VIP purchase page.

Description

{How to determine loyal customers and provide VIP purchasing service}

The present invention relates to a method for determining loyal customers and providing VIP purchasing services.

In general, online sales use various marketing methods to increase sales by using customer responses to increase the repurchase rate of consumers.

Conventionally, when a user purchases a specific product, a certain number of points are paid to the user who purchased the product, or points or coupons are provided when the user who purchases the product writes a product review for the product.

However, because these methods provide equal benefits to both users with a high repurchase rate and users with a low repurchase rate, there is a problem in that they result in lowering the loyalty of prime customers and weakening the purchase intent of existing customers.

Therefore, there is a need to introduce various systems that can increase the loyalty of quality customers.

Registered Patent Publication No. 10-2121306

The present invention was devised to solve the above problems. The purpose of the present invention is to determine loyal customers by gradually comparing cumulative purchase number information and accumulated payment amount information with standard threshold information, and to select VIP membership among loyal customers. By providing VIP purchasing services to loyal customers based on the needs of registered customers, we provide a method for determining loyal customers and providing VIP purchasing services that can provide more benefits to loyal customers.

The object of the present invention is not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the description below.

A method for determining loyal customers and providing VIP purchase services according to an embodiment of the present invention to solve the above problems includes the steps of checking whether the buyer who purchased the product is eligible for VIP membership; Step of informing the buyer of VIP membership benefits and VIP membership subscription fee to the terminal of the buyer who meets the VIP membership qualification requirements; Confirming the purchaser's intention to subscribe to VIP membership from the buyer's terminal through which VIP membership benefits and VIP membership subscription fees are announced; Proceeding to sign up for VIP membership by transmitting VIP membership sign-up information to the terminal of a buyer who is willing to sign up for VIP membership; Transmitting authenticator receipt information for receiving a VIP security authenticator to the terminal of a purchaser who has completed VIP membership registration; Performing VIP security authentication by transmitting VIP security authentication guidance information for VIP security authentication to a terminal into which unique information of the VIP security authenticator is input; And allowing access to the VIP purchase page to the terminal for which VIP security authentication has been completed, and providing a VIP purchase service to the terminal connected to the VIP purchase page.

The step of checking whether the buyer is eligible for VIP membership includes collecting purchase information of the buyer who purchased the product on the purchase page, and extracting information on the cumulative number of purchases of the buyer based on the collected purchase information; extracting information on the buyer's accumulated payment amount based on the purchase information; Comparing the accumulated purchase number information with first reference threshold information to determine primarily whether VIP membership is possible; and comparing the accumulated payment amount information with second standard threshold information to secondarily determine whether VIP membership is possible.

The VIP security authenticator includes: an authentication information generating unit configured to generate authentication information for the VIP security authentication when power is applied; a housing on which unique information of the VIP security authenticator is printed on the outside and where the authentication information generating unit is accommodated inside; a pinion gear rotatably coupled to the housing, a portion of which is exposed to the outside of the housing to be operated by a user; It is accommodated inside the housing, and a part is coupled to the pinion gear, and the other part is coupled to the authentication information generating unit, and when the pinion gear is rotated, the rotational motion of the pinion gear is converted into a linear motion to generate the authentication information. a rack gear that moves the unit to an opening provided in the housing; a guide rail disposed in the housing and guiding movement of the rack gear; a power supply unit disposed in the housing and configured to supply power to the authentication information generating unit when the authentication information generating unit is disposed in the opening; and a unit fixing unit disposed inside the housing and configured to elastically support the authentication information generating unit disposed in the opening.

The authentication information generating unit includes: a transfer case that is transferred by the rack gear and has a seating groove on one surface of which the unit fixing part is seated; a plug disposed on an outer surface of the transfer case and configured to be detachably coupled to the power supply unit through magnetic force; a controller accommodated in the transfer case, electrically connected to the plug, and generating authentication information when power is supplied through the plug; and a display unit accommodated in the transfer case, one surface of which is exposed to the outside of the transfer case, and electrically connected to the controller to display authentication information generated by the controller. A wedge-shaped protrusion that protrudes into; a first magnetic body accommodated at an end of the protrusion and detachably coupled to the power supply unit through magnetic force; and a first electrode disposed on the protrusion and electrically connected to the power supply.

The power supply unit includes a solar panel, one surface of which is exposed to the outside of the housing, and which generates electrical energy by receiving light; a conversion unit that converts the electrical energy produced by the solar panel into commercial power usable by the authentication information generation unit; And a socket electrically connected to the switching unit and configured to be detachably coupled to the plug provided in the authentication information generating unit through magnetic force, wherein the socket has a wedge-shaped depression corresponding to the protrusion. ; a second magnetic body accommodated at an end of the depression and detachably coupled to the first magnetic body through magnetic force; and a second electrode disposed in the depression and electrically connected to the first electrode.

The unit fixing part includes a pressure ball member accommodated inside the housing, a portion of which protrudes outward and supports the transfer case of the authentication information generating unit disposed in the opening; and an elastic coil that elastically supports the pressure ball member.

The step of providing the VIP purchase service includes: receiving information about a product desired to be purchased from a terminal connected to the VIP purchase page; collecting sales information of online stores selling the product you want to purchase, extracting the number of online stores selling the product you want to purchase based on the collected sales information, and generating first index information; collecting review information about the desired product from the online stores, extracting the number of positive review information based on the collected review information, and generating second index information; collecting sales information of the product you wish to purchase from the online stores, extracting the number of sales of the product you wish to purchase based on the sales information, and generating third index information; Collecting exposure information of the product you want to purchase exposed to online communities and social networks, extracting the number of exposures of the product you want to purchase based on the exposure information, and generating fourth index information; selecting a recommended purchase product among the desired purchase products based on the first to fourth index information; collecting current sales price information of the recommended purchase product from the online stores, and calculating available purchase price information of the recommended purchase product with a discount rate reflected based on the current sales price information; and transmitting guide information including information on the recommended purchase product, the recommended online store information, the current sales price information, and the purchase availability information to the terminal.

Generating the second index information includes collecting the review information from the online stores; extracting text information based on the review information; extracting keyword information from the text information; extracting positive keyword information and negative keyword information from the keyword information, and calculating a ratio of the positive keyword information and the negative keyword information; extracting the number of positive review information in which the ratio of the positive keyword information is higher than the ratio of the negative keyword information based on the review information; and generating the number of positive review information as the second index information.

The step of selecting the recommended purchase product includes arranging candidate groups of the recommended purchase product at an output node; Converting first to fourth index information of the candidate groups into first to fourth fuzzy values, respectively, and placing them in an input node; calculating individual fuzzy scores of the candidate groups by adding up first to fourth fuzzy values of the candidate groups; and selecting the candidate group with the highest fuzzy score as the recommended purchase product based on the calculated individual fuzzy scores of the candidate groups.

The step of calculating the purchase availability information includes collecting recommended online store information having a high sum of fuzzy values of second and third index information among the online stores selling the recommended purchase product; collecting current sales price information of the recommended purchase product based on the recommended online store information; determining a VIP level and discount rate based on the purchase information of the buyer; and calculating the available purchase price information by reflecting the discount rate in the current sales price information.

According to an embodiment of the present invention, loyal customers are determined by gradually comparing cumulative purchase count information and accumulated payment amount information with standard threshold information, and VIP membership is provided to loyal customers based on the needs of customers who have signed up for VIP membership among loyal customers. By providing purchasing services, you can give more benefits to loyal customers.

The effects according to the present invention are not limited to the details exemplified above, and further various effects are included within the present invention.

Figure 1 is a flowchart showing a method for determining loyal customers and providing VIP purchase services according to an embodiment of the present invention.
Figure 2 is a flowchart showing the steps of checking whether VIP membership eligibility requirements are met according to an embodiment of the present invention.
Figure 3 is a diagram schematically showing a VIP security authenticator according to an embodiment of the present invention.
Figure 4 is a flowchart showing steps for providing a VIP purchase service according to an embodiment of the present invention.
Figure 5 is a flowchart showing steps for generating second index information according to an embodiment of the present invention.
Figure 6 is a flowchart showing steps for selecting a product recommended for purchase according to an embodiment of the present invention.
Figure 7 is a flowchart showing steps for calculating availability information according to an embodiment of the present invention.

Hereinafter, embodiments will be described in detail with reference to the attached drawings. However, various changes can be made to the embodiments, so the scope of the patent application is not limited or limited by these embodiments. It should be understood that all changes, equivalents, or substitutes for the embodiments are included in the scope of rights.

Specific structural or functional descriptions of the embodiments are disclosed for illustrative purposes only and may be modified and implemented in various forms. Accordingly, the embodiments are not limited to the specific disclosed form, and the scope of the present specification includes changes, equivalents, or substitutes included in the technical spirit.

Terms such as first or second may be used to describe various components, but these terms should be interpreted only for the purpose of distinguishing one component from another component. For example, a first component may be named a second component, and similarly, the second component may also be named a first component.

When a component is referred to as being “connected” to another component, it should be understood that it may be directly connected or connected to the other component, but that other components may exist in between.

The terms used in the examples are for descriptive purposes only and should not be construed as limiting. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this specification, terms such as “comprise” or “have” are intended to designate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but are not intended to indicate the presence of one or more other features. It should be understood that this does not exclude in advance the possibility of the existence or addition of elements, numbers, steps, operations, components, parts, or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as generally understood by a person of ordinary skill in the technical field to which the embodiments belong. Terms defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and unless explicitly defined in the present application, should not be interpreted in an ideal or excessively formal sense. No.

In addition, when describing with reference to the accompanying drawings, identical components will be assigned the same reference numerals regardless of the reference numerals, and overlapping descriptions thereof will be omitted. In describing the embodiments, if it is determined that detailed descriptions of related known technologies may unnecessarily obscure the gist of the embodiments, the detailed descriptions are omitted.

The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and will be implemented in various different forms. The present embodiments only serve to ensure that the disclosure of the present invention is complete and that common knowledge in the technical field to which the present invention pertains is not limited. It is provided to fully inform those who have the scope of the invention, and the present invention is only defined by the scope of the claims.

In the embodiments of the present invention, unless otherwise defined, all terms used herein, including technical or scientific terms, are the same as those commonly understood by a person of ordinary skill in the technical field to which the present invention pertains. It has meaning. Terms defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and unless clearly defined in the embodiments of the present invention, have an ideal or excessively formal meaning. It is not interpreted as

The shapes, sizes, proportions, angles, numbers, etc. disclosed in the drawings for explaining embodiments of the present invention are illustrative, and the present invention is not limited to the matters shown. Additionally, in describing the present invention, if it is determined that a detailed description of related known technologies may unnecessarily obscure the gist of the present invention, the detailed description will be omitted. When 'includes', 'has', 'consists of', etc. mentioned in this specification are used, other parts may be added unless 'only' is used. When a component is expressed in the singular, the plural is included unless specifically stated otherwise.

When interpreting a component, it is interpreted to include the margin of error even if there is no separate explicit description.

In the case of a description of a positional relationship, for example, if the positional relationship of two parts is described as 'on top', 'on the top', 'on the bottom', 'next to', etc., 'immediately' Alternatively, there may be one or more other parts placed between the two parts, unless 'directly' is used.

When an element or layer is referred to as “on” another element or layer, it includes instances where the element or layer is directly on top of or intervening with another element. Like reference numerals refer to like elements throughout the specification.

The size and thickness of each component shown in the drawings are shown for convenience of explanation, and the present invention is not necessarily limited to the size and thickness of the components shown.

Each feature of the various embodiments of the present invention can be partially or fully combined or combined with each other, and as can be fully understood by those skilled in the art, various technical interconnections and operations are possible, and each embodiment may be implemented independently of each other. It may be possible to conduct them together due to a related relationship.

Figure 1 is a flowchart showing a method for determining loyal customers and providing VIP purchase services according to an embodiment of the present invention.

Referring to Figure 1, the method for determining loyal customers and providing VIP purchase services (hereinafter referred to as 'method for determining loyal customers and providing VIP purchase services') according to an embodiment of the present invention is based on the VIP membership eligibility requirements of the buyer who purchased the product. Check whether or not (S100).

Figure 2 is a flowchart showing the steps of checking whether VIP membership eligibility requirements are met according to an embodiment of the present invention.

Referring to Figure 2, the process of confirming whether the buyer who purchased the product meets the VIP membership requirements will be described in more detail.

Referring to Figure 2, when a product is purchased on the purchase page, the server collects purchase information of the buyer who purchased the product on the purchase page, and extracts information on the buyer's cumulative purchase number based on the collected purchase information ( S110).

The purchase information may include the buyer's purchase information by period, the buyer's cumulative purchase number information, the buyer's cumulative payment amount information, etc.

Purchase of goods can be done using the user's terminal.

The terminal may be configured to perform all or part of calculation functions, storage/reference functions, input/output functions, and control functions, and to communicate with the server wired or wirelessly.

For example, the terminal may be a desktop computer, laptop, tablet, smartphone, etc.

The terminal can purchase goods by accessing a web page or application provided or operated by the server.

The server may be a general server or a cloud server that provides product sales services. However, the server is not necessarily limited to this, and the server may be a p2p (peer-to-peer) set of distributed nodes.

The server can perform all or part of the calculation functions, storage/reference functions, input/output functions, and control functions of a normal computer. Additionally, the server can communicate with the terminal via wired or wireless means, and can sell products as well as sign up for VIP membership and perform VIP security authentication.

When the buyer's cumulative purchase number information is extracted, the server extracts the buyer's cumulative payment amount information based on the purchase information (S120).

When the buyer's accumulated payment amount information is extracted, the server compares the accumulated purchase number information with the first standard threshold information to determine whether VIP membership is possible (S130).

That is, the server determines whether the cumulative purchase number information is included in the first standard threshold information, and primarily determines that VIP membership registration is possible if the accumulated purchase number information is included in the first standard threshold information.

If the cumulative purchase number information is included in the first standard threshold information, the server compares the accumulated payment amount information with the second standard threshold information to secondarily determine whether VIP membership is possible (S140).

That is, the server determines that the VIP membership qualification requirements are met if the cumulative purchase number information is included within the first standard threshold information and the accumulated payment amount information is included within the second standard threshold information.

Referring to Figure 1, when the VIP membership eligibility requirements of the buyer who purchased the product are confirmed, the server transmits guidance information to the buyer's terminal that meets the VIP membership eligibility requirements to inform them of the VIP membership benefits and VIP membership subscription fee. (S200).

When the VIP membership benefits and the VIP membership subscription fee are announced to the buyer's terminal, the server confirms the buyer's intention to subscribe to the VIP membership from the buyer's terminal to which the VIP membership benefits and the VIP membership subscription fee have been announced (S300).

In other words, the server transmits guidance information confirming the purchaser's intention to subscribe to VIP membership to the buyer's terminal, and the intent to subscribe to VIP membership can be confirmed through a reply to the guidance information.

At this time, the guidance information may include a link to agree or decline VIP membership subscription.

When the buyer's terminal confirms the buyer's intention to join the VIP membership, the server transmits VIP membership registration information to the buyer's terminal willing to join the VIP membership and proceeds with the VIP membership registration (S400).

When VIP membership registration is completed, the server transmits authenticator receipt information for receiving the VIP security authenticator 1 to the terminal of the buyer whose VIP membership registration has been completed (S500).

When the buyer receives the VIP security authenticator (1) using the authenticator receipt information and accesses the purchase page, the server checks whether the buyer has signed up for VIP membership.

When VIP membership subscription is confirmed, the server transmits guidance information for device registration of the VIP security authenticator (1) to the purchaser's terminal.

Here, guidance information for device registration of the VIP security authenticator 1 may be guidance information for inputting unique information of the VIP security authenticator 1.

When the unique information of the VIP security authenticator (1) is entered on the purchase page, the server transmits VIP security authentication information for VIP security authentication to the terminal where the unique information of the VIP security authenticator (1) is entered, thereby authenticating the VIP security. Perform (S600).

That is, when the unique information of the VIP security authenticator 1 is input on the purchase page, the server transmits guidance information for inputting the authentication information to the buyer's terminal. And, when authentication information is entered in the guidance information, the server may determine that the terminal that entered the authentication information is a VIP membership terminal and approve VIP security authentication.

For example, authentication information may be formed in the form of any one of numbers, letters, QR codes, and barcodes.

Figure 3 is a diagram schematically showing a VIP security authenticator according to an embodiment of the present invention.

Referring to FIG. 3, the VIP security authenticator 1 can generate power on its own and can be configured to selectively generate authentication information through user manipulation.

The VIP security authenticator (1) includes an authentication information generation unit (11), a housing (12), a pinion gear (13), a rack gear (14), a guide rail (15), a power supply unit (16), and a unit fixing unit (17). ) may include.

The authentication information generation unit 11 is detachably coupled to the power supply unit 16 and may be configured to generate authentication information for VIP security authentication when coupled to the power supply unit 16 and powered.

Specifically, the authentication information generation unit 11 is transported by the rack gear 14, and a transfer case 111 on one side of which a seating groove 111A where the unit fixing part 17 is seated is formed. ) is disposed on the outer surface of the plug 112 and is configured to be detachably coupled to the power supply unit 16 through magnetic force, is accommodated in the transfer case 111 and is electrically connected to the plug 112, and the plug 112 When power is supplied through the controller 113 and the transfer case 111 that generate authentication information, one side is exposed to the outside of the transfer case 111 and is electrically connected to the controller 113. It may include a display unit 114 that displays the authentication information generated. Here, the plug 112 is a wedge-shaped protrusion 112A that protrudes to the outside of the transfer case 111, and is accommodated at the end of the protrusion 112A and is detachably coupled to the power supply unit 16 through magnetic force. 1 It may include a magnetic material 112B and a first electrode 112C disposed on the protrusion 112A and electrically connected to the power supply 16.

The housing 12 has unique information (S) of the VIP security authenticator 1 printed on its outer surface, and the authentication information generating unit 11 can be accommodated inside.

For example, the housing 12 has an authentication information generation unit 11, a pinion gear 13, a rack gear 14, a guide rail 15, a power supply unit 16, and a unit fixing unit 17 inside. It can be formed into an accommodating card-like structure. Additionally, an opening 121 may be formed in a portion of the housing 12 through which a portion of the authentication information generating unit 11 coupled to the power supply unit 16 is exposed to the outside.

The pinion gear 13 may be rotatably coupled to the housing 12.

A portion of the pinion gear 13 is exposed to the outside of the housing 12 and manipulated by the user, and the other portion of the pinion gear 13 is disposed inside the housing 12 and a plurality of gear teeth are formed around the rack. It can be engaged and coupled to the gear 14.

Accordingly, when the user rotates the pinion gear 13 on the plane of the housing 12, the rack gear 14 engaged with the pinion gear 13 can be driven.

The rack gear 14 may be accommodated inside the housing 12.

A portion of the rack gear 14 may be coupled to the pinion gear 13, and another portion of the rack gear 14 may be coupled to the authentication information generating unit 11.

Accordingly, when the pinion gear 13 is rotated, the rack gear 14 converts the rotational movement of the pinion gear 13 into a linear movement and moves the authentication information generating unit 11 to the opening 121 provided in the housing 12. You can do it.

The guide rail 15 is disposed inside the housing 12 and can guide the movement of the rack gear 14.

The power supply unit 16 may be disposed in the housing 12.

The power supply unit 16 is detachably coupled to the authentication information generation unit 11 when the authentication information generation unit 11 is disposed in the opening 121 and may be configured to supply power to the authentication information generation unit 11. .

Specifically, the power supply unit 16 is a solar panel 161 whose one side is exposed to the outside of the housing 12, receives light and produces electrical energy, and receives electrical energy produced by the solar panel 161. It is electrically connected to the conversion unit 162, which converts the authentication information generation unit 11 to usable commercial power, and is attached to the plug 112 provided in the authentication information generation unit 11 through magnetic force. It may include a socket 163 configured to enable coupling. Here, the socket 163 includes a wedge-shaped depression 163A corresponding to the protrusion 112A, and a first magnetic body 112B that is accommodated at the end of the depression 163A and is detachably coupled to the first magnetic body 112B through magnetic force. 2 It may include a magnetic material 163B and a second electrode 163C disposed in the depression 163A and electrically connected to the first electrode 112C.

The unit fixing part 17 is disposed inside the housing 12 and may be configured to elastically press and support the authentication information generating unit 11 disposed in the opening 121.

Specifically, the unit fixing part 17 is accommodated inside the housing 12, and a portion of the unit protrudes to the outside to pressurize and support the transfer case 111 of the authentication information generating unit 1 disposed in the opening 121. It may include a ball member 171 and an elastic coil 172 that elastically supports the pressure ball member 171.

Referring to Figure 1, when VIP security authentication is completed, the server allows access to the VIP purchase page to the buyer's terminal for which VIP security authentication has been completed and provides VIP purchase service to the buyer's terminal connected to the VIP purchase page ( S700).

Figure 4 is a flowchart showing steps for providing a VIP purchase service according to an embodiment of the present invention.

Referring to Figure 4, the process of providing VIP purchase service to the buyer's terminal will be described in more detail.

Referring to FIG. 4, when VIP security authentication is completed, the server receives information about the product desired to be purchased from the buyer's terminal connected to the VIP purchase page (S710).

Here, the product desired to be purchased may be a name entered directly by the buyer, or may be included in a category selected by the buyer. And, the product desired to be purchased may mean at least one product.

When information about the product you wish to purchase is received from the terminal, the server collects information on the online stores selling the product you wish to purchase, and extracts the number of online stores selling the product you wish to purchase based on the collected seller information. Generate first index information (S720).

When the first index information about the number of online stores selling the product you want to purchase is generated, the server collects review information about the product you want to purchase from the online stores and calculates the number of positive reviews based on the collected review information. Extract and generate second index information (S730).

Figure 5 is a flowchart showing steps for generating second index information according to an embodiment of the present invention.

The process of generating second index information will be described in more detail with reference to FIG. 5 .

Referring to FIG. 5, after the first index information is generated, the server collects review information about the product desired to be purchased from online stores (S731).

When review information about the product desired to be purchased is collected, the server extracts text information based on the review information (S732).

When text information is extracted, the server extracts keyword information from the text information (S733).

When keyword information is extracted, the server extracts positive keyword information and negative keyword information from the keyword information and calculates the ratio of positive keyword information and the ratio of negative keyword information (S734).

When the ratio of positive keyword information and the ratio of negative keyword information are calculated, the server extracts the number of positive review information where the ratio of positive keyword information is higher than the ratio of negative keyword information based on the review information (S735).

When the number of positive review information is extracted, the server generates the number of positive review information as second index information (S736).

Referring again to FIG. 4, after the second index information is generated, the server collects sales information of the product desired to be purchased from online stores, extracts the number of sales of the product desired to be purchased based on the sales information of the product desired to be purchased, and Third index information is generated (S740).

When the third index information is created, the server collects the exposure information of the product you wish to purchase exposed to online communities and social networks, extracts the number of exposures of the product you wish to purchase based on the exposure information, and generates the fourth index information ( S750).

For example, online communities and social networks may include YouTube, Instagram, blogs, cafes, Facebook, Twitter, etc.

When the fourth index information is generated, the server selects a recommended purchase product among the products desired to be purchased based on the first to fourth index information (S760).

At this time, the process of selecting a recommended purchase product may be performed through an artificial neural network provided on the server.

The server may include a database and an artificial neural network for performing machine learning algorithms.

Artificial neural networks not only classify/learn the characteristics of input data on their own through machine learning algorithms, but can also imitate functions such as recognition and judgment of the human brain using machine learning algorithms.

Figure 6 is a flowchart showing steps for selecting a product recommended for purchase according to an embodiment of the present invention.

The process of selecting a recommended purchase product will be described in more detail with reference to FIG. 6 .

Referring to FIG. 6, after the fourth index information is generated, the server places candidate groups of recommended products for purchase in the output node (S761).

For example, if the candidates for the selected recommended purchase products are A, B, and C, the server places A, B, and C items in the output node.

When candidate groups for purchase recommendation products are placed in the output node, the server converts the first to fourth index information of the candidate groups into first to fourth fuzzy values, respectively, and places them in the input node (S762).

For example, the server converts the first exponent information into a first fuzzy value, the second exponent information into a second fuzzy value, the third exponent information into a third fuzzy value, and the fourth exponent information into a fourth fuzzy value, The individual first to fourth fuzzy values of the candidate groups are respectively placed in the input nodes. Accordingly, the output node of the calculation layer may list candidate groups of recommended products for purchase, and the first to fourth fuzzy values of each candidate group may be listed at the input node of the calculation layer.

When the first to fourth fuzzy values of the candidate groups are placed at the input node, the server calculates the individual fuzzy scores of the candidate groups by adding up the first to fourth fuzzy values of the candidate groups (S763).

When the individual fuzzy scores of the candidates are calculated, the server selects the candidate with the highest fuzzy score as the recommended purchase product based on the calculated individual fuzzy scores of the candidates (S764).

Referring again to FIG. 4, after a purchase recommendation product is selected, the server collects current sales price information of the purchase recommendation product from online stores, and calculates purchase price information of the purchase recommendation product with the discount rate reflected based on the current sales price information. Do it (S770).

Figure 7 is a flowchart showing steps for calculating availability information according to an embodiment of the present invention.

The process of calculating availability information will be described in more detail with reference to FIG. 7 .

Referring to FIG. 7, after a recommended purchase product is selected, the server selects recommended online store information with a high sum of the fuzzy value of the second index information and the fuzzy value of the third index information among online stores selling the recommended purchase product. Collect (S771).

More specifically, the server is an online store with a high sum of the fuzzy value of the second index information regarding positive review information and the fuzzy value of the third index information regarding the number of sales of the product desired to be purchased among online stores selling recommended products for purchase. Select a store. Then, the server selects the online store with the highest sum of the fuzzy value of the second index information and the fuzzy value of the third index information as the recommended online store and stores this information.

When the recommended online store information is collected, the server collects the current sales price information of the product recommended for purchase based on the recommended online store information (S772).

When information on the current sales price of the product recommended for purchase is collected, the server determines the VIP level and discount rate based on the buyer's purchase information (S773).

In other words, when information on the current selling price of a recommended purchase product is collected, the server extracts information on the cumulative number of purchases, information on the cumulative payment amount, and information on purchases by period from the purchaser's purchase information. Then, the server can fuzzy score the extracted information and compare it with preset threshold scores to determine the VIP level and discount rate.

Once the VIP level and discount rate are determined, the server calculates purchase price information by reflecting the discount rate in the current sales price information (S774).

Referring again to FIG. 4, after the purchase availability information of the purchase recommendation product is calculated, the server sends information to the buyer's terminal including information about the purchase recommendation product, recommended online store information, current sales price information, and purchase availability information. Transmit guidance information (S780).

In this way, according to an embodiment of the present invention, loyal customers are determined by gradually comparing the cumulative purchase number information and accumulated payment amount information with the standard threshold information, and the loyal customers are selected based on the needs of customers who have signed up for VIP membership among the loyal customers. By providing a VIP purchasing service, you can give more benefits to loyal customers.

Although embodiments of the present invention have been described in more detail with reference to the accompanying drawings, the present invention is not necessarily limited to these embodiments, and various modifications may be made without departing from the technical spirit of the present invention. . Accordingly, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention, but are for illustrative purposes, and the scope of the technical idea of the present invention is not limited by these embodiments. Therefore, the embodiments described above should be understood in all respects as illustrative and not restrictive. The scope of protection of the present invention should be interpreted in accordance with the claims below, and all technical ideas within the equivalent scope should be construed as being included in the scope of rights of the present invention.

Therefore, other implementations, other embodiments, and equivalents of the claims also fall within the scope of the following claims.

1. VIP Security Authenticator
S. Proprietary information
11. Authentication information creation unit
111. Transfer case
111A. Seating groove
112. Plug
112A. projection part
112B. first magnetic body
112C. first electrode
113. Controller
114. Display part
12. Housing
121. Opening
13. Pinion gear
14. Rack gear
15. Guide rail
16. Power supply unit
161. Solar panel
162. Transition unit
163. Socket
163A. depression
163B. second magnetic body
163C. second electrode
17. Unit fixing part
171. Pressure ball member
172. Elastic coil

Claims (10)

Checking whether the buyer who purchased the product meets VIP membership requirements;
Step of informing the buyer of VIP membership benefits and VIP membership subscription fee to the terminal of the buyer who meets the VIP membership qualification requirements;
Confirming the purchaser's intention to subscribe to VIP membership from the buyer's terminal through which VIP membership benefits and VIP membership subscription fees are announced;
Proceeding to sign up for VIP membership by transmitting VIP membership sign-up information to the terminal of a buyer who is willing to sign up for VIP membership;
Transmitting authenticator receipt information for receiving a VIP security authenticator to the terminal of a purchaser who has completed VIP membership registration;
Performing VIP security authentication by transmitting VIP security authentication guidance information for VIP security authentication to a terminal into which unique information of the VIP security authenticator is input; and
Allowing access to the VIP purchase page to the terminal for which the VIP security authentication has been completed, and providing a VIP purchase service to the terminal connected to the VIP purchase page,
The step of checking whether the buyer is eligible for VIP membership is:
Collecting purchase information of a buyer who purchased a product on a purchase page, and extracting information on the cumulative number of purchases by the buyer based on the collected purchase information;
extracting information on the buyer's accumulated payment amount based on the purchase information;
Comparing the accumulated purchase number information with first reference threshold information to determine primarily whether VIP membership is possible; and
Comprising the cumulative payment amount information with second standard threshold information to secondarily determine whether VIP membership is possible,
The VIP security authenticator,
An authentication information generating unit configured to generate authentication information for the VIP security authentication when power is applied;
a housing on which unique information of the VIP security authenticator is printed on the outside and where the authentication information generating unit is accommodated inside;
a pinion gear rotatably coupled to the housing, a portion of which is exposed to the outside of the housing to be operated by a user;
It is accommodated inside the housing, and a part is coupled to the pinion gear, and the other part is coupled to the authentication information generating unit, and when the pinion gear is rotated, the rotational motion of the pinion gear is converted into a linear motion to generate the authentication information. a rack gear that moves the unit to an opening provided in the housing;
a guide rail disposed in the housing and guiding movement of the rack gear;
a power supply unit disposed in the housing and configured to supply power to the authentication information generating unit when the authentication information generating unit is disposed in the opening; and
A unit fixing part disposed inside the housing and configured to elastically support the authentication information generating unit disposed in the opening. A method for determining loyal customers and providing a VIP purchase service, including a. delete delete According to paragraph 1,
The authentication information generation unit is,
a transfer case that is transferred by the rack gear and has a seating groove on one side of which the unit fixing part is seated;
a plug disposed on an outer surface of the transfer case and configured to be detachably coupled to the power supply unit through magnetic force;
a controller accommodated in the transfer case, electrically connected to the plug, and generating authentication information when power is supplied through the plug; and
A display unit accommodated in the transfer case, one surface of which is exposed to the outside of the transfer case, and electrically connected to the controller to display authentication information generated by the controller;
The plug is,
a wedge-shaped protrusion protruding out of the transfer case;
a first magnetic body accommodated at an end of the protrusion and detachably coupled to the power supply unit through magnetic force; and
A method for determining loyal customers and providing VIP purchase service, including a first electrode disposed on the protrusion and electrically connected to the power supply. According to paragraph 4,
The power supply unit,
A solar panel with one side exposed to the outside of the housing and generating electrical energy by receiving light;
a conversion unit that converts the electrical energy produced by the solar panel into commercial power usable by the authentication information generation unit; and
A socket electrically connected to the switching unit and configured to be detachably coupled to the plug provided in the authentication information generating unit through magnetic force,
The socket is
a wedge-shaped depression corresponding to the protrusion;
a second magnetic body accommodated at an end of the depression and detachably coupled to the first magnetic body through magnetic force; and
A method for determining loyal customers and providing a VIP purchase service, including a second electrode disposed in the depression and electrically connected to the first electrode. According to clause 5,
The unit fixing part,
a pressure ball member accommodated inside the housing, a portion of which protrudes to the outside to support the transfer case of the authentication information generating unit disposed in the opening; and
A method for determining loyal customers and providing VIP purchase service, including an elastic coil that elastically supports the pressure ball member. According to paragraph 1,
The step of providing the VIP purchase service is,
Receiving information about a product desired to be purchased from a terminal connected to the VIP purchase page;
collecting sales information of online stores selling the product you want to purchase, extracting the number of online stores selling the product you want to purchase based on the collected sales information, and generating first index information;
collecting review information about the desired product from the online stores, extracting the number of positive review information based on the collected review information, and generating second index information;
collecting sales information of the product you wish to purchase from the online stores, extracting the number of sales of the product you wish to purchase based on the sales information, and generating third index information;
Collecting exposure information of the product you want to purchase exposed to online communities and social networks, extracting the number of exposures of the product you want to purchase based on the exposure information, and generating fourth index information;
selecting a recommended purchase product among the desired purchase products based on the first to fourth index information;
collecting current sales price information of the recommended purchase product from the online stores, and calculating available purchase price information of the recommended purchase product with a discount rate reflected based on the current sales price information; and
Transmitting guidance information including information on the recommended purchase product, the recommended online store information, the current sales price information, and the purchase availability information to the terminal; loyal customer determination and VIP purchase service including; How to provide. In clause 7,
The step of generating the second index information is,
collecting the review information from the online stores;
extracting text information based on the review information;
extracting keyword information from the text information;
extracting positive keyword information and negative keyword information from the keyword information, and calculating a ratio of the positive keyword information and the negative keyword information;
extracting the number of positive review information in which the ratio of the positive keyword information is higher than the ratio of the negative keyword information based on the review information; and
Generating the number of positive review information as the second index information; Method for determining loyal customers and providing VIP purchase service. According to clause 8,
The step of selecting the recommended purchase product is,
Arranging the candidate groups of the recommended purchase products to an output node;
Converting first to fourth index information of the candidate groups into first to fourth fuzzy values, respectively, and placing them in an input node;
calculating individual fuzzy scores of the candidate groups by adding up first to fourth fuzzy values of the candidate groups; and
A method for determining loyal customers and providing a VIP purchase service, comprising: selecting a candidate group with the highest fuzzy score as the recommended purchase product based on the calculated individual fuzzy scores of the candidate groups. According to clause 9,
The step of calculating the purchase availability information is,
collecting recommended online store information having a high sum of fuzzy values of second and third index information among the online stores selling the recommended purchase product;
collecting current sales price information of the recommended purchase product based on the recommended online store information;
determining a VIP level and discount rate based on the purchase information of the buyer; and
Calculating the purchase price information by reflecting the discount rate in the current sales price information. A method for determining loyal customers and providing a VIP purchase service, including.

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