KR102502636B1 - System for providing online and offline advertising service hiring local as supporter - Google Patents

Abstract

Provided is an online and offline advertising service provision system using local residents as supporters. The system comprises: a user terminal for entering user information, selecting at least one region, and entering an address to receive a supporter's kit containing promotional material for at least one affiliated store matched in at least one region; at least one affiliated store terminal which registers the matching conditions of the user who will promote the affiliated store, and registers the address and GPS location; a register unit which registers regional and supporter matching conditions from at least one affiliated store terminal; a matching unit which compares the matching conditions registered in at least one affiliated store terminal with the user information of the user terminal to check whether there is a match and then matches, when a region is selected on the user terminal; a delivery request unit which delivers the supporter's kit to the address of the user terminal if the user terminal is matched with at least one affiliated store terminal; and a stamp management unit which monitors the GPS of the user's terminal and grants stamps. According to the present invention, it is possible to maximize the region-based promotional effect.

Description

Online and offline advertising service providing system using local residents as supporters {SYSTEM FOR PROVIDING ONLINE AND OFFLINE ADVERTISING SERVICE HIRING LOCAL AS SUPPORTER}

The present invention relates to an on/offline advertising service providing system using local residents as supporters, and provides a platform that matches local residents with local merchants, delivers supporters items, and then assigns a stamp according to GPS location to settle activity expenses. .

The spread of COVID-19 is leading to changes in the economy and society by shrinking global trade and continuing social distancing. The distribution paradigm is rapidly changing from offline to online, and sales declines at domestic offline distributors and small businesses are reaching a serious level. Alleys are important as economic actors that lead to job creation and local income as a regional economic community, so they need long-term prescriptions to help them become self-sufficient. Despite various policy implementations for small business owners, the scope of policy support and the intensity of regulations, such as industries suitable for livelihood, continue to expand. This is attributable to the lack of innovative self-sustainability of small businesses in the small business district. Therefore, future policies, rather than regulations, need to focus on restoring their self-sustainability and inducing innovation. In particular, at a time when the technology of the 4th industrial revolution is rapidly being penetrated and utilized in the distribution industry, it is very important to motivate small business owners to motivate and implement innovation.

At this time, in order to revitalize the small business district and the local economy, a marketing platform was researched and developed in which local residents self-advertised and received rewards or integrated online events and offline advertisements. In this regard, Korea Registered Patent 10- 1742767 (published on June 1, 2017) and Korea Patent Publication No. 2005-0086382 (published on August 30, 2005) store location, product, service, customer information and marketing data of local stores, After classifying them into detailed classifications, it is determined whether or not to perform advertisements according to the customer's current location. If the customer's advertisements are determined, an advertisement message is sent to the customer. The configuration of accumulating points according to the number of confirmations, customers viewing offline advertisements, participating in online events, promoting event contents to other customers, and sharing event results with customers, so that event winners are internally determined. In addition, a configuration for restoring trust by notifying actual customers that an event gift is provided is disclosed.

However, in the former case, since the possibility of performing advertisement is determined according to the location of the customer's user terminal, it is impossible to recommend or advertise to others without actually visiting. Even in the latter case, since the distribution of the offline booklet is a basic prerequisite and it is impossible to specify who won the event, it is possible to know whether the person who was selected as the winner or the person who was actually randomly selected was selected as the winner. no method. Recently, advertisements promoting small business stores by hiring influencers are increasing, but the cost of hiring influencers is as high as hiring celebrities, and if the influencer's subscribers do not live in the area Unless there is an attractive point to visit the area, there is a limit to the advertising effect. Therefore, it is required to research and develop a platform that enables residents living in the region to perform advertisements when performing region-based advertisements, so that residents can play the role of supporters as well as consumers.

According to an embodiment of the present invention, when a user terminal selects at least one region, at least one affiliated store terminal is matched for each at least one region, and a supporters kit including promotional materials of the at least one affiliated store terminal is provided to the user. It is delivered to the address set in the terminal, a stamp is given according to the GPS location of the user terminal, the GPS location of the user terminal is the same as the location of the matched merchant terminal, and the merchant terminal pays with the payment method previously registered in the user terminal When an event occurs, additional stamps are paid, and by having the user terminal settle the preset activity fee according to the number of stamps, each user can become an advertising medium through the supporters kit, and at the same time, it is an advertising medium and a consumer's By performing a role, it is possible to provide an on-offline advertising service providing system using local residents as supporters, which can maximize the effect of region-based advertising by allowing them to act as public relations agents as well as consumers. However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention inputs user information, selects at least one region, and includes promotional materials of at least one affiliated store matched in at least one region. A user terminal that inputs the address to receive the supporters kit, at least one affiliated store terminal that registers the user's matching conditions to promote the affiliated store, and registers the address and GPS location, and registers the region and supporters matching conditions from at least one affiliated store terminal When a receiving registration unit or user terminal selects a region, matching conditions registered by at least one affiliated store terminal and user information of the user terminal are compared, and matching unit matching the matching unit after confirming whether or not the user terminal matches, the user terminal matches at least one affiliated store terminal If it is, it includes a delivery request unit for delivering the supporters kit to the address of the user terminal, and a stamp management unit for monitoring the GPS of the user terminal and granting a stamp.

According to any one of the above-described problem solving means of the present invention, when a user terminal selects at least one region, at least one affiliated store terminal is matched for each at least one region, and supporters including promotional materials of the at least one affiliated store terminal The kit is delivered to the address set in the user terminal, a stamp is given according to the GPS location of the user terminal, the GPS location of the user terminal is the same as the location of the matched merchant terminal, and the merchant terminal When a payment event occurs with a payment method pre-registered in the user terminal, additional stamps are paid, and according to the number of stamps, the user terminal has the preset activity fee settled, so that each user can become an advertising medium through the supporters kit, advertising By playing the role of a consumer as well as a medium, it is possible to maximize the effect of region-based advertising by allowing the consumer to act as a public relations agent.

1 is a diagram for explaining an on/offline advertisement service providing system using local residents as supporters according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating an advertisement service providing server included in the system of FIG. 1 .
3 and 4 are diagrams for explaining an embodiment in which an on/offline advertisement service using local residents as supporters according to an embodiment of the present invention is implemented.
5 is an operational flowchart illustrating a method of providing an on/offline advertisement service using local residents as supporters according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail so that those skilled in the art can easily practice the present invention with reference to the accompanying drawings. However, the present invention may be embodied in many different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" to another part, this includes not only the case where it is "directly connected" but also the case where it is "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, this means that it may further include other components, not excluding other components, unless otherwise stated, and one or more other characteristics. However, it should be understood that it does not preclude the possibility of existence or addition of numbers, steps, operations, components, parts, or combinations thereof.

As used throughout the specification, the terms "about", "substantially", etc., are used at or approximating that value when manufacturing and material tolerances inherent in the stated meaning are given, and do not convey an understanding of the present invention. Accurate or absolute figures are used to help prevent exploitation by unscrupulous infringers of the disclosed disclosure. The term "step of (doing)" or "step of" as used throughout the specification of the present invention does not mean "step for".

In this specification, a "unit" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Further, one unit may be realized using two or more hardware, and two or more units may be realized by one hardware. On the other hand, '~ unit' is not limited to software or hardware, and '~ unit' may be configured to be in an addressable storage medium or configured to reproduce one or more processors. Thus, as an example, 'to' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. Functions provided within components and '~units' may be combined into smaller numbers of components and '~units' or further separated into additional components and '~units'. In addition, components and '~units' may be implemented to play one or more CPUs in a device or a secure multimedia card.

In this specification, some of the operations or functions described as being performed by a terminal, device, or device may be performed instead by a server connected to the terminal, device, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed by a terminal, apparatus, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal mean mapping or matching the terminal's unique number or personal identification information, which is the terminal's identifying data. can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram for explaining an on/offline advertisement service providing system using local residents as supporters according to an embodiment of the present invention. Referring to FIG. 1, a system for providing on/offline advertisement service using local residents as supporters includes at least one user terminal 100, an advertisement service providing server 300, and at least one affiliated store terminal 400. can do. However, since the online/offline advertisement service providing system 1 using the local residents of FIG. 1 as supporters is only one embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1 .

At this time, each component of FIG. 1 is generally connected through a network (Network, 200). For example, as shown in FIG. 1 , at least one user terminal 100 may be connected to an advertisement service providing server 300 through a network 200 . Also, the advertisement service providing server 300 may be connected to at least one user terminal 100 and at least one affiliated store terminal 400 through the network 200 . Also, at least one affiliated store terminal 400 may be connected to the advertisement service providing server 300 through the network 200 .

Here, the network refers to a connection structure capable of exchanging information between nodes such as a plurality of terminals and servers, and examples of such networks include a local area network (LAN) and a wide area network (WAN: Wide Area Network), the Internet (WWW: World Wide Web), wired and wireless data communications networks, telephone networks, and wired and wireless television communications networks. Examples of wireless data communication networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), 5th Generation Partnership Project (5GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi , Internet (Internet), LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), RF (Radio Frequency), Bluetooth (Bluetooth) network, NFC ( A Near-Field Communication (Near-Field Communication) network, a satellite broadcasting network, an analog broadcasting network, a Digital Multimedia Broadcasting (DMB) network, etc. are included, but not limited thereto.

In the following, the term at least one is defined as a term including singular and plural, and even if at least one term does not exist, each component may exist in singular or plural, and may mean singular or plural. It will be self-evident. In addition, the singular or plural number of each component may be changed according to embodiments.

At least one user terminal 100 selects a region using a web page, app page, program or application related to an on-line advertising service using local residents as supporters, inputs user information, and then matches with at least one affiliated store It may be a user's terminal. At this time, the user terminal 100 transmits the address to receive the matched merchant's supporters kit to the advertisement service providing server 300, and when receipt is confirmed, the access right to the advertisement service providing server 300 for the GPS location It may be a terminal that agrees to the use of location information in order to grant. According to the GPS location of the user terminal 100, the user terminal 100 may be a terminal that receives a stamp (tentative name, skid mark) from the advertisement service providing server 300, and provides an advertisement service with an activity fee according to the number of stamps. It may be a terminal that receives settlement from the server 300. And, when payment is made at a matched affiliated store, the user terminal 100 may be a terminal that receives additional stamps from the advertisement service providing server 300 .

Here, at least one user terminal 100 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser. In this case, at least one user terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one user terminal 100 is, for example, a wireless communication device that ensures portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet ) may include all types of handheld-based wireless communication devices such as terminals, smartphones, smart pads, tablet PCs, and the like.

The advertisement service providing server 300 may be a server that provides an on/offline advertisement service web page, app page, program or application using local residents as supporters. In addition, the advertisement service providing server 300 receives input of address, company name, business hours, products, matching conditions, etc. from at least one affiliated store terminal 400, assigns an ID (identification number or identification code) to the affiliated store, and manages the can be a server At this time, the matching condition may be region, age, gender, etc., and may or may not be set. Further, the advertisement service providing server 300 may be a server that collects user information such as address, age, gender, etc. from the user terminal 100, selects a region, and then matches affiliate stores that meet matching conditions. In addition, if the user terminal 100 agrees to the supporters, the advertisement service providing server 300 sends a supporters kit or sends it from the affiliated store terminal 400, confirms the GPS location of the user terminal 100, and provides supporters kit It can be a server that holds my supporters' items and checks where they are located. The advertisement service providing server 300 assigns a stamp according to the GPS location of the user terminal 100, assigns an additional stamp when the user makes a payment at the affiliated store terminal 400, and settles the activity fee according to the number of stamps It may be a server that pays by

Here, the advertisement service providing server 300 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser.

At least one affiliated store terminal 400 may be a terminal of an affiliated store using a web page, app page, program, or application related to an on/offline advertisement service using local residents as supporters. The affiliated store terminal 400 registers its own store in the advertisement service providing server 300, determines whether to self-produce a supporters kit or makes a request to the advertisement service providing server 300, and in case of request, logo, company name It may be a terminal of an affiliate that uploads, etc. and pays activity fees according to the activities of supporters. In addition, the affiliated store terminal 400 may be a terminal that transmits a payment event to the advertisement service providing server 300 when a user registered as a supporter makes a payment.

Here, at least one affiliated store terminal 400 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser. At this time, at least one affiliated store terminal 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one affiliated store terminal 400 is, for example, a wireless communication device that ensures portability and mobility, and includes navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet ) may include all types of handheld-based wireless communication devices such as terminals, smartphones, smart pads, tablet PCs, and the like.

2 is a block diagram illustrating an advertisement service providing server included in the system of FIG. 1, and FIGS. 3 and 4 are implementations of an on-offline advertisement service using local residents as supporters according to an embodiment of the present invention. It is a drawing for explaining one embodiment.

Referring to FIG. 2, the advertisement service providing server 300 includes a registration unit 310, a matching unit 320, a delivery request unit 330, a stamp management unit 340, an activity cost settlement unit 350, and an additional provision unit ( 360), an offline advertisement unit 370, a push unit 380, a re-matching unit 390, and a kit production unit 391.

An advertisement service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with at least one user terminal 100 and at least one affiliated store terminal 400 to support local residents In the case of transmitting the used on-offline advertisement service application, program, app page, web page, etc., at least one user terminal 100 and at least one affiliated store terminal 400 are online and offline advertisement service applications using local residents as supporters , install or open programs, app pages, web pages, etc. Also, the service program may be driven in at least one user terminal 100 and at least one affiliated store terminal 400 by using a script executed in a web browser. Here, the web browser is a program that allows users to use the web (WWW: World Wide Web) service, and means a program that receives and displays hypertext described in HTML (Hyper Text Mark-up Language). For example, Netscape , Explorer, Chrome, and the like. In addition, an application means an application on a terminal, and includes, for example, an app running on a mobile terminal (smart phone).

Referring to FIG. 2 , the registration unit 310 may receive registration of region and supporters matching conditions from at least one affiliated store terminal 400 . At least one affiliated store terminal 400 may register a matching condition for a user to promote an affiliated store and register an address and a GPS location. The matching condition is to describe who you want to promote your store. For example, assuming that it is coffee shop A in Yeoksam-dong, it is for office workers, so set it to [30s-40s], [Work location: Yeoksam-dong]. Users in their 30s and 40s who work in Yeoksam-dong can be matched with coffee shop A supporters. Alternatively, if there is a companion animal homemade snack shop B in Ichon-dong, homemade snack shop B can set the matching conditions to [Residence: Ichon-dong] and [User with a companion animal]. You can be matched with the supporters of Snack Shop B. Of course, in the initial stage when the probability of existence of users satisfying the matching condition is low, it may be set to all users, or it may be set so that anyone can act as a supporter if only the region is matched.

When a region is selected in the user terminal 100, the matching unit 320 compares the matching condition registered in at least one affiliated store terminal 400 with the user information of the user terminal 100 to determine whether or not a match is made, and then performs matching. can The user terminal 100 may input user information, select at least one region, and input an address to receive a delivery of a supporters kit including promotional materials of at least one affiliated store matched in the at least one region. The region may be set to, for example, near a home or near a workplace in the case of an office worker.

When the user terminal 100 matches at least one affiliated store terminal 400, the delivery request unit 330 may deliver the supporters kit to the address of the user terminal 100. The supporters kit may include supporters items including at least one type of bag, a patch, and a sticker. In 2020, the Sandbox Support Center of the Korea Chamber of Commerce and Industry and the Ministry of Trade, Industry and Energy opened the 'Industry Convergence Regulation Special Case Deliberation Committee' in writing and approved the personal vehicle advertising brokerage platform, and the item could be a vehicle-attached advertising sticker. Of course, the types of supporters items are not limited to those listed and are not excluded for reasons not listed. The supporters kit may include an item on which a store logo of an affiliated store is displayed.

The stamp management unit 340 may grant a stamp by monitoring the GPS of the user terminal 100 . At this time, it is possible to check whether the user of the user terminal 100 is in possession of a supporters item. In response to a message pushed at a predetermined cycle, the user terminal 100 takes a picture of the supporters item and performs authentication. As a method, a stamp may be received through manual authentication, or a tag may be automatically recognized through an offline advertisement unit 370 to be described later, and whether or not a supporter's item is possessed may be confirmed through automatic authentication. In this case, the tag may be an RFID passive tag or an NFC tag, but is not limited thereto.

In addition, since it may be difficult to see in a dark street, the supporter's item may include a GPS sensor, an illuminance sensor, and a light emitting element. The GPS may be received from the user terminal 100, but a GPS sensor may be provided for an embodiment in which the user terminal 100 does not interwork. The illuminance sensor may serve to measure brightness and turn on or off a light emitting device. A control module for controlling a GPS sensor, an illuminance sensor, and a light emitting device, and a power supply module for supplying power may also be included. Of course, it is also possible to connect only the LED to the supporters item and interlock with the user terminal 100 so that the user terminal 100 checks the illuminance and checks the GPS to turn on the LED in the supporters item. In summary, when the GPS location detected by the GPS sensor is not the address of the user terminal 100 and the illuminance detected by the illuminance sensor is less than a preset value, the light emitting element may be turned on. At this time, since the gaze may be focused, you may be reluctant to use it. Turning on the LED can also promote behavior by giving an additional stamp.

The activity fee settlement unit 350 may settle the activity fee paid by the at least one affiliated store terminal 400 to the user terminal 100 according to the number of stamps accumulated by the user terminal 100 . For example, as shown in FIG. 4F , if all location-based stamps (tentative name, skid marks) are acquired in one week and a matching store is used three times a week, the monthly activity fee is about 60,000 won. From the point of view of franchisees, which are stores, supporters can be hired at a low price, but users who see the logo every day can also be hired as customers. In other words, it is easy to induce customers by a phenomenon in which the subject and object of publicity coincide. Even if you do not use a matching store, if you acquire all location-based stamps in one week, you can earn 20,000 won per month, so you can earn additional income by changing only the products you own, making it easier for users to enter. The user pool can also be diverse and wide. Referring to the psychology of consumption, there is a proposition that customers always seem to want new things, but in reality they spend money on familiar things. Even if users who are supporters do not go to the matching store, they continue to own and get used to it, so they may eventually become new customers. .

The additional providing unit 360, when the GPS location of the user terminal 100 is the same as the GPS location of at least one affiliated store terminal 400 and a payment event is output from the at least one affiliated store terminal 400, the user terminal 100 ) to provide additional stamps. In this case, at least one affiliated store terminal 400 may output a payment event when a payment event occurs with a payment method pre-registered in the user terminal 100 .

The offline advertisement unit 370 may monitor whether a tag is read or scanned in the user terminal 100 in order to check whether the user terminal 100 possesses at least one supporters item. At this time, at least one supporters item in the supporters kit may include a tag that is read or scanned by the user terminal 100 . In the case of a passive tag rather than an active tag, the price is not so high as to exceed 500 won at a unit retail price, so it is easy to check whether the user has a supporter's item without raising the price of the supporter's item.

The push unit 380 may transmit a push message to the user terminal 100 at preset cycles in order to check whether a tag is read or scanned. When the tag and the user terminal 100 are continuously interlocked and monitored, the speed at which the battery of the user terminal 100 is drained increases, so only when a push message comes, the NFC reader mode (default mode) or RFID of the user terminal 100 Battery loss can be minimized by waking up and checking the reader mode and then converting it back to sleep mode.

The rematching unit 390 may perform matching between the user terminal 100 and at least one affiliated store terminal 400 at predetermined intervals. Referring to FIG. 4F, up to three companies (affiliate stores, stores) can be matched for each region, and re-matching is performed every two months so that other companies can be continuously promoted.

When the kit production unit 391 uploads and receives payment for advertising content from at least one affiliated store terminal 400 in order to produce at least one supporters item in the supporters kit, at least one supporters item is produced based on the advertising content After that, it can be delivered to the user terminal 100 . For example, in the case of a small business owner, unless it is a franchise of a large company, there are many cases where there is no trademark or logo for their store because they have not filed an application or entrusted the design. Accordingly, the kit production unit 391 connects with a patent attorney who applies for a trademark to make a supporter's kit, and connects with a designer who designs a logo to create its own logo, and also applies for a trademark to protect against trademark infringement. You can also avoid being sued.

Additionally, when a logo in a supporter's item or an external signboard of a store is photographed, information on a food menu or the like may be provided as a video using augmented reality. Recently, a logo or signboard has been placed on the outside and photos and prices have been written, but seeing the food in reality and only seeing it in pictures are so different that there are many cases where you actually see what the person next to you ordered at a restaurant, wonder what it is, and order the same thing again. . The reason why people are reluctant to enter the store is because they do not know how the product or service will actually turn out. No matter how much you search blogs or social media, it is different from what you see in real life. Accordingly, in one embodiment of the present invention, when photographing a logo of a supporters item or a signboard of a store, augmented reality content is output as a video from a fixed medium (newspaper, magazine, item logo, signboard, etc.) can To this end, augmented reality technology and video content can be combined, and information on food in logos or signboards can also be provided as video. Compared to providing food information in the form of a simple image, a more realistic and lively image can be provided.

The video contents can provide the cooking process for each food and beverage, the origin of the ingredients, the video after completion, and the chef's mind about the food through augmented reality. Of course, in the case of non-restaurants, the process of providing the service may be filmed as it is and provided as a video through augmented reality. If a logo or signboard in a supporters item is taken with a camera, various information about food can be provided in a video matched to the logo or signboard. To this end, the video augmented reality service can be provided by dividing into two stages. The first step is to save the logo or signage image and extract feature points so that the smartphone or tablet PC can distinguish and recognize the logo or signboard. This step is to match and play the videos.

<Preliminary steps for logo or signboard image recognition>

A preliminary step for logo or sign image recognition is to store the logo or sign image and extract feature points. Feature point data is composed of the number, location, size, Laplacian, and feature vector (Descriptor) of feature points, and one feature point corresponds to 2D coordinates, size, Laplacian, and SURF (Speed-Up Robust Feature) dimension number. It has a feature vector of magnitude. The extracted feature points are built into a database and stored to be used in the image recognition step. When the feature point database is established through the previous steps for logo or sign image recognition, it is necessary to augment and display the video at the exact location corresponding to the logo or sign in the image acquired from the camera of the smartphone or tablet PC.

<Logo or Signboard Recognition and Video Augmentation Step>

First, point the camera of the smartphone or tablet PC at the logo or signboard to acquire the camera image and extract feature points from the acquired image. The feature points extracted from the camera image and the feature points stored in the feature point database are similarly tested using the SURF algorithm to try image matching. When matching is performed, tracking is performed for each camera image frame, and coordinates for matching the video are calculated using Equation 1 below.

Here, xc, yc, zc means the camera coordinate system, and xm, ym, zm is the coordinate system of the real world image (logo or signboard). And R11, R12, ..., R33 mean rotation components, and Tx, Ty, Tz mean movement conversion vectors. At this time, R11, R12, ..., R33 and Tx, Ty, Tz are obtained to calculate the camera coordinate system, and then rotation and movement conversion are performed for each frame of the video and displayed on the screen of the smartphone. In addition to restaurants, it can be applied to various local stores such as beauty salons, coffee shops, gyms, screen golf courses, and yoga centers. Customers can learn what kind of goods or services will be provided through realistic augmented reality videos by just taking a picture of the signboard without going inside.

In addition, according to an embodiment of the present invention, budget allocation results for each advertising medium may be informed using a multimedia advertisement budget allocation optimization model. Based on Key Performance Indicators, budget allocation results for each advertising medium can be guided. The multimedia advertising budget allocation optimization model can be implemented to find an answer about how much budget an advertiser should allocate to each advertising medium in order to create an optimal advertising performance by considering different advertising performance for each channel against the same budget. Based on the Law of Diminishing Returns (Law of Diminishing Returns), which states that the advertising performance gradually diminishes as the advertising cost for each medium increases, a solution to the optimization problem can always be found by assuming that the objective function of the optimization problem is a logarithmic function.

At this time, the objective function means the sum of KPI and advertising performance estimated through the logarithmic function at the point in time (t) at which the optimal advertising budget solution is sought. In this case, α and β correspond to parameter values obtained by estimating KPI of the i-th advertising medium using a logarithmic function. At this time, Budgeti,t is the budget allocated to the i-th advertising medium at time t. Additionally, the sum of advertising budgets may be set smaller than the predefined total advertising budget, TotalBudget. This reflects the fact that each local store allocates an advertising budget for each medium within a pre-determined advertising budget limit. In addition, Budgeti,t can be limited so as not to exceed PastMaxBudgeti,t, the maximum budget allocated to the ith advertising medium, and can prevent an extremely large budget from being allocated to a specific channel.

Hereinafter, an operation process according to the configuration of the above-described advertisement service providing server of FIG. 2 will be described in detail with reference to FIGS. 3 and 4 as examples. However, it will be apparent that the embodiment is only any one of various embodiments of the present invention, and is not limited thereto.

Referring to FIG. 3, (a) the advertisement service providing server 300 receives an advertisement request from at least one affiliated store terminal 400, registers affiliated store information, and further information such as a logo when requested to produce a supporters kit. receive input (b) When a region is set in the user terminal 100, three stores for each region can be matched and a support kit can be delivered. (c) According to the GPS location of the user terminal 100, the advertisement service providing server 300 may provide a stamp, and (d) when the user purchases and pays for a product at a store carrying supporters items, an additional stamp is provided. can receive

The service according to an embodiment of the present invention sets each local resident as a Celeb (Celebrity) in addition to celebrities or famous influencers, as shown in FIGS. 4a and 4b, and provides a mission to protect the safety of the local community after the pandemic, can increase sales by increasing publicity in the region and securing potential consumers with low advertising costs, and individuals can create additional income by working as small business supporters within a set region, such as around their residence, workplace or school. As shown in FIG. 4c, each individual resident can be an advertising medium, and an on/offline convergence advertising platform can be provided in which small business owners can increase sales with low advertising costs and individuals can generate additional income by acting as supporters. As shown in FIG. 4D, a supporters kit may be provided, a stamp may be received according to GPS-based location information within a set area, and additional stamps may be received by using a matching company. The supporters item may be the same as that of FIG. 4e, but is not limited thereto. An embodiment of the present invention can be summarized as a user scenario as shown in FIG. 4F.

Matters that have not been explained about the method of providing on-offline advertisement service using local residents as supporters in FIGS. 2 to 4 are the same as those described for the method of providing on-offline advertisement service using local residents as supporters through FIG. 1 above. Since it can be easily inferred from the same or described contents, the following description will be omitted.

FIG. 5 is a diagram illustrating a process of transmitting/receiving data between components included in the system for providing an online/offline advertisement service using local residents of FIG. 1 as supporters according to an embodiment of the present invention. Hereinafter, an example of a process of transmitting and receiving data between each component will be described through FIG. 5, but the present application is not limited to such an embodiment, and according to various embodiments described above, It is obvious to those skilled in the art that a process of transmitting and receiving data may be changed.

Referring to FIG. 5 , the advertisement service providing server registers region and supporters matching conditions from at least one affiliated store terminal (S5100).

In addition, when the user terminal selects a region, the advertisement service providing server compares the matching conditions registered in at least one affiliated store terminal with the user information of the user terminal, checks whether or not there is a match, and then matches (S5200). When matching with one affiliated store terminal, the supporters kit is delivered to the address of the user terminal (S5300).

In addition, the advertisement service providing server monitors the GPS of the user terminal and assigns a stamp (S5400).

The order between the above-described steps (S5100 to S5400) is only an example, and is not limited thereto. That is, the order of the above-described steps (S5100 to S5400) may be mutually changed, and some of the steps may be simultaneously executed or deleted.

Matters that have not been explained about the method of providing on-offline advertisement service using local residents as supporters in FIG. 5 are the same as those described for the method of providing on-offline advertisement service using local residents as supporters through FIGS. 1 to 4 above. Since it can be easily inferred from the same or described contents, the following description will be omitted.

A method of providing an on-offline advertisement service using local residents as supporters according to an embodiment described with reference to FIG. 5 is in the form of a recording medium including instructions executable by a computer such as an application or program module executed by a computer. can also be implemented. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The above-described method for providing an on-offline advertisement service using local residents as supporters according to an embodiment of the present invention is an application basically installed in a terminal (this may include a program included in a platform or operating system basically installed in the terminal) ), or an application (that is, a program) installed directly in the master terminal through an application providing server such as an application store server, an application, or a web server related to the corresponding service. In this sense, the above-described method for providing on-line advertisement service using local residents as supporters according to an embodiment of the present invention is implemented as an application (ie, a program) that is basically installed in a terminal or directly installed by a user, and is implemented in a terminal, etc. can be recorded on a computer-readable recording medium.

The above description of the present invention is for illustrative purposes, and those skilled in the art can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, the embodiments described above should be understood as illustrative in all respects and not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the detailed description above, and all changes or modifications derived from the meaning and scope of the claims and equivalent concepts should be construed as being included in the scope of the present invention. do.

Claims (10)

a user terminal for inputting user information, selecting at least one region, and inputting an address to receive a delivery of a supporters kit including promotional materials of at least one affiliated store matched in the at least one region;
at least one affiliated store terminal registering matching conditions for a user to promote an affiliated store and registering an address and GPS location; and
A registration unit that receives registration of regions and supporters matching conditions from the at least one affiliated store terminal, and when a region is selected from the user terminal, a matching condition registered from the at least one affiliated store terminal is compared with user information of the user terminal to determine whether or not a match is made A matching unit for matching after confirmation, a delivery request unit for delivering the supporters kit to the address of the user terminal so that the user of the user terminal can act as a supporter when the user terminal is matched with the at least one affiliated store terminal, An advertising service providing server including a stamp management unit that monitors the GPS of a user terminal and grants a stamp, and a rematching unit that performs matching between the user terminal and the at least one affiliated store terminal at predetermined intervals to promote a new affiliated store; Including,
The supporters kit,
Includes supporters' items including at least one type of bag, patch, and sticker;
The stamp management unit,
The on/offline advertisement service providing system using local residents as supporters, characterized in that the user of the user terminal monitors the GPS of the user terminal in a state in which the supporters item is in possession and grants a stamp.
According to claim 1,
The advertisement service providing server,
an activity fee calculator configured to settle the activity fee paid by the at least one affiliated store terminal to the user terminal according to the number of stamps accumulated by the user terminal;
On-offline advertising service providing system using local residents as supporters, characterized in that it further comprises.
According to claim 1,
The advertisement service providing server,
an additional provider for providing an additional stamp to the user terminal when the GPS location of the user terminal is the same as the GPS location of the at least one affiliated store terminal and a payment event is output from the at least one affiliated store terminal;
On-offline advertising service providing system using local residents as supporters, characterized in that it further comprises.
According to claim 3,
The at least one affiliated store terminal,
The on/offline advertising service providing system using local residents as supporters, characterized in that when a payment event occurs with a payment method pre-registered in the user terminal, the payment event is output.
delete According to claim 1,
The supporters item is,
Including a GPS sensor, an illuminance sensor and a light emitting element,
When the GPS location detected by the GPS sensor is not the address of the user terminal and the illuminance detected by the illuminance sensor is less than a preset value, the light emitting element is turned on as supporters. On-offline advertisement service providing system used.
According to claim 1,
At least one supporters item in the supporters kit includes a tag that is read or scanned by a user terminal,
The advertisement service providing server,
an offline advertisement unit which monitors whether the tag is read or scanned in the user terminal in order to check whether the user terminal has the at least one supporters item;
On-offline advertising service providing system using local residents as supporters, characterized in that it further comprises.
According to claim 7,
The advertisement service providing server,
a push unit which transmits a push message to the user terminal at a preset cycle in order to check whether the tag is read or scanned;
On-offline advertising service providing system using local residents as supporters, characterized in that it further comprises.
delete According to claim 1,
The advertisement service providing server,
When advertising content is uploaded and payment is received from the at least one affiliated store terminal in order to produce at least one supporters item in the supporters kit, after producing at least one supporters item based on the advertising content, the supporters kit is delivered to the user Kit production unit to deliver to the address of the terminal;
On-offline advertising service providing system using local residents as supporters, characterized in that it further comprises.

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