KR102482400B1 - The sns advertisement management server - Google Patents

Abstract

The present invention relates to an SNS advertisement management server connecting a user device with an SNS server. The SNS advertisement management server includes: a posting management module creating a posting including at least one among an image, a video and a text; an account management module registering and managing an SNS account; an upload module uploading the posting created by the posting management module into the SNS account; a template management module pre-creating and registering a posting template using the at least one among the image, the video and the text, and providing the posting template to the posting management module in accordance with a request of the posting management module; and an account status module creating account state information provided from the registered SNS account and posting status information regarding the posting uploaded into the SNS account. Therefore, a business operator can easily and conveniently post and manage an SNS advertisement by him or herself.

Description

SNS advertisement management server {THE SNS ADVERTISEMENT MANAGEMENT SERVER}

The present invention relates to an SNS advertisement management server, and more particularly, to an SNS advertisement management server through which a business owner can easily and conveniently directly post and manage SNS advertisements.

Recently, advertising means are moving from media such as TV to personal or influencer SNS. That is, advertisements for goods or products are being made through SNS. Unlike conventional media marketing, SNS advertisements are effective only when they are made to multiple SNS accounts. In addition, due to the characteristics of SNS, SNS advertisements must be registered periodically, and SNS activities must be performed in various forms, such as followers, following, and evaluation of posts.

Due to the above characteristics of SNS advertisements, it is difficult for individuals to perform SNS advertisements. For this reason, many business owners are entrusting their services to online advertising agencies. In the case of consignment to an advertising agency, it costs a lot of money. In addition, in the case of an insincere or shallow advertising agency, there is a problem in that advertising is not performed properly, which is a loss to the business owner.

In the case of SNS advertising technology according to the prior art, several factors are derived by analyzing the SNS, and interests of a specific person are extracted through these factors. In other words, the prior art is a technique for enhancing advertisement effect. This prior art has a problem in that it does not solve the difficulties in the advertisement execution process according to the characteristics of the SNS advertisement as described above.

An object of an embodiment of the present invention is to provide an SNS advertisement management server through which a business owner can directly manage SNS advertisements easily and conveniently to reduce advertisement costs.

In order to achieve the above object, the SNS advertisement management server according to an embodiment of the present invention includes at least one of an image, video and text in the SNS advertisement management server connecting the user device and the SNS server. A post management module that creates posts, an account management module that registers and manages SNS accounts, an upload module that uploads posts created in the post management module to registered SNS accounts, and a post template using at least one of images, videos, and text. A template management module that creates and registers in advance and provides a post template to the post management module according to the request of the post management module, and account status information provided from registered SNS accounts and post status information about posts uploaded to the SNS account. It is characterized in that it includes an account status module that generates a.

In addition, it is characterized in that it further comprises a reservation module for setting at least one of the date and time to upload the posts created in the account management module.

In addition, the account management module includes an account registration unit for registering an SNS account and generating SNS account registration information, a login unit for logging in to a registered SNS account, a profile editing unit for modifying a profile registered in an SNS account, and an SNS account page. It is characterized in that it comprises an SNS calling unit for requesting the SNS server.

In addition, it further includes a post planner module that sets an upload plan for posts, and the post planner module creates a post for a selected date by interlocking a calendar creation unit that creates a calendar, a date of the calendar with a post management module and a reservation module. and a plan setting unit for reserving a time to upload posts, and a plan management unit for generating upload completion information of posts and upload reservation information for posts by date of the calendar.

In addition, the post management module requests a post template from the post creation unit that creates posts, the account addition unit that adds SNS accounts to upload posts among the SNS accounts registered in the account management module, and the template management module. It includes a template application unit that provides a post template provided from the post creation unit, a preview generation unit that creates a preview screen for the created post, and a place setting unit that adds location information to the post. It includes the number of posts posted in the account, the number of followers, and the number of followings, and the post status information includes the number of completed posts uploaded to the SNS account in the upload module and the number of reserved posts for upload.

In addition, it further includes an automatic activation module that searches for a target SNS account according to search conditions and automatically registers setting information in the searched target SNS account. A search setting unit to set, an information setting unit to set setting information to be automatically registered in a target SNS account, a first cycle setting unit to set a cycle for automatically registering setting information, and information set in the target SNS account searched by the search setting unit An automatic registration unit that automatically registers the setting information set in the unit according to the cycle set in the first cycle setting unit, and the setting information includes "like" information to be entered in posts posted on the target SNS account, "like" information to follow the target SNS account It includes "follow" information and comment information to be entered in a post posted on the target SNS account, the comment information includes a plurality of comments, and the automatic activation module further includes a random selection unit for randomly selecting one of the plurality of comments. It is characterized by including.

In addition, it further includes an automatic messaging module that automatically transmits a message to an SNS follower account following the SNS account registered in the account management module, and the automatic messaging module is a follower receiving following information about the registered SNS account. In the case of receiving following information from the following detection unit, the message setting unit for setting the message to be transmitted to the SNS follower account, the second cycle setting unit for setting the cycle for sending the message, and the following detection unit, the message set in the message setting unit It is characterized in that it includes an automatic transmission unit for transmitting to the SNS follower account according to the period set in the second period setting unit.

According to the present invention, postings to be posted on SNS can be easily created, so that a business owner can directly and conveniently post and manage SNS advertisements, and advertising costs can be reduced.

In addition, since a plurality of SNS accounts can be registered and linked, postings for a plurality of accounts can be conveniently and easily managed.

In addition, upload dates and times may be reserved for some or all of the plurality of posts for some or all of the plurality of accounts. That is, the business owner may pre-set a reservation for creating posts corresponding to a predetermined period at the beginning of the year or at the beginning of the month and uploading the created posts. Therefore, SNS advertisement management can be easily and conveniently performed.

1 is a diagram schematically illustrating an SNS advertisement management server according to an embodiment of the present invention.
Figure 2 is a block diagram schematically showing the configuration of the SNS advertisement management server shown in FIG.
FIG. 3 is a diagram schematically illustrating the posting management module shown in FIG. 2 .
4 is a diagram schematically illustrating the account management module shown in FIG. 2 .
FIG. 5 is a diagram schematically illustrating the template management module shown in FIG. 2 .
6 is a diagram schematically illustrating the account status module shown in FIG. 2 .
7 is a diagram schematically showing a post planner module according to an embodiment of the present invention.
8 is a diagram schematically illustrating an automatic activation module according to an embodiment of the present invention.
9 is a diagram schematically illustrating an automatic messaging module according to an embodiment of the present invention.

Like reference numbers throughout the specification indicate substantially the same elements. In the following description, detailed descriptions of components and functions not related to the core components of the present invention and known in the art may be omitted. The meaning of terms described in this specification should be understood as follows.

Advantages and features of the present invention, and methods of achieving them, will become clear with reference to the detailed description of the following embodiments taken in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in various different forms, only these embodiments make the disclosure of the present invention complete, and common knowledge in the art to which the present invention belongs. It is provided to fully inform the holder of the scope of the invention, and the present invention is only defined by the scope of the claims.

The shapes, sizes, ratios, angles, numbers, etc. disclosed in the drawings for explaining the embodiments of the present invention are illustrative, so the present invention is not limited to the details shown. Like reference numbers designate like elements throughout the specification. In addition, in describing the present invention, if it is determined that a detailed description of related known technologies may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted.

When 'includes', 'has', 'consists', etc. mentioned in this specification is used, other parts may be added unless 'only' is used. In the case where a component is expressed in the singular, the case including the plural is included unless otherwise explicitly stated.

In interpreting the components, even if there is no separate explicit description, it is interpreted as including the error range.

In the case of a description of a positional relationship, for example, 'on top of', 'on top of', 'at the bottom of', 'next to', etc. Or, unless 'directly' is used, one or more other parts may be located between the two parts.

In the case of a description of a temporal relationship, for example, 'immediately' or 'directly' when a temporal precedence relationship is described in terms of 'after', 'following', 'next to', 'before', etc. It can also include non-continuous cases unless is used.

Although first, second, etc. are used to describe various components, these components are not limited by these terms. These terms are only used to distinguish one component from another. Therefore, the first component mentioned below may also be the second component within the technical spirit of the present invention.

The term “at least one” should be understood to include all possible combinations from one or more related items. For example, "at least one of the first item, the second item, and the third item" means not only the first item, the second item, or the third item, but also two of the first item, the second item, and the third item. It may mean a combination of all items that can be presented from one or more.

Each feature of the various embodiments of the present invention can be partially or entirely combined or combined with each other, technically various interlocking and driving are possible, and each embodiment can be implemented independently of each other or can be implemented together in a related relationship. may be

Hereinafter, the SNS advertisement management server 1 according to an embodiment of the present invention will be described with reference to the drawings.

1 is a diagram schematically showing an SNS advertisement management server 1 according to an embodiment of the present invention, and FIG. 2 is a block diagram schematically showing the configuration of the SNS advertisement management server 1 shown in FIG. to be.

1 and 2, the SNS advertisement management server 1 according to an embodiment of the present invention includes a post management module 10, an account management module 20, an upload module 30, and a template management module 40. and an account status module 50. The posting management module 10 creates a posting including at least one of images, videos and text. The account management module 20 registers and manages SNS accounts. The upload module 30 uploads the posts created in the post management module 10 to registered SNS accounts. The template management module 40 creates and registers a post template in advance. The template management module 40 provides a bulletin template to the bulletin board management module 10 according to the request of the bulletin board management module 10 . The account status module 50 generates account status information and post status information. Account status information is provided from registered SNS accounts. Post status information is information about posts uploaded to SNS accounts. A detailed description of this will be given later.

SNS advertisement management server 1 according to an embodiment of the present invention connects the user device and the SNS server. That is, the SNS advertisement management server 1 receives a request from a user device, generates a task for an SNS advertisement, and requests the created task to the SNS server. As a result, the business operator can directly post and manage SNS advertisements, thereby saving expensive advertising agency costs through an advertising agency. In other words, the bubble in the digital advertising market can be removed. In addition, it is possible to provide operators with a function that makes it easy and convenient to post and manage SNS advertisements. In the present invention, the term "~ module" or "~ unit" may be a program or circuit recorded in a server to perform such a function.

FIG. 3 is a diagram schematically showing the posting management module 10 shown in FIG. 2 .

1 to 3, the post management module 10 includes a post creation unit 100, an account addition unit 110, a template application unit 120, a preview generation unit 130, and a place setting unit 140. includes The post creation unit 100 creates a post. Posts may include at least one of images, videos, and text. Images, videos, etc. may be stored in a separate DB. The bulletin board creation unit 100 may create a bulletin board by selecting images, videos, etc. stored in the DB. The account adding unit 110 may add an SNS account to upload a post from among the SNS accounts registered in the account management module 20 . The account addition unit 110 may add a plurality of SNS accounts. In this case, the posts created by the posting generator 100 may be uploaded to a plurality of SNS accounts.

The template application unit 120 requests a bulletin board template from the template management module 40 and provides the bulletin board template provided from the template management module 40 to the bulletin board generator 100 . The post creation unit 100 may automatically create a post using the post template provided by the template management module 40 . The preview generator 130 may create a preview screen for the created post. The place setting unit 140 adds place information to the post. In this case, a place (location) for a post posted on SNS may be exposed (expressed). That is, additional information may be selectively provided.

The SNS advertisement management server 1 according to an embodiment of the present invention may further include a reservation module 60. The reservation module 60 may set at least one of the date and time of uploading the post created in the account management module 20 . Posts created in the post management module 10 may be uploaded to the SNS account added in the account addition unit 110 according to the date and time set in the reservation module 60 .

FIG. 4 is a schematic diagram of the account management module 20 shown in FIG. 2 .

1, 2 and 4, the account management module 20 includes an account registration unit 200, a login unit 210, a profile editing unit 220 and an SNS calling unit 230. The account registration unit 200 registers an SNS account and generates SNS account registration information. The account registration unit 200 may generate a plurality of SNS account registration information. Therefore, business operators can easily post and manage posts by registering all of the multiple SNS accounts they have for advertisement. The login unit 210 may log in to a registered SNS account. The profile modification unit 220 may modify a profile registered in an SNS account. The SNS calling unit 230 may request an SNS account page from the SNS server. That is, the page for the SNS account can be checked through the SNS calling unit 230 .

FIG. 5 is a diagram schematically showing the template management module 40 shown in FIG. 2 .

Referring to FIG. 5 , the template management module 40 creates and registers a plurality of posting templates 400 in advance. The post template 400 includes at least one of images, videos, and text. The template management module 40 provides the posting template 400 according to the request of the posting management module 10 . In this case, the post management module 10 may create a post using a post template.

FIG. 6 is a diagram schematically showing the account status module 50 shown in FIG. 2 .

Referring to FIGS. 3 and 6 , the account status module 50 may include account status information 500 , posting status information 510 and an account selection unit 520 . The account status information 500 may include the number of posts, the number of followers, and the number of followings. The number of posts is the number of posts posted on SNS accounts registered in the account management module 20 . The number of followers is the number of followers of the SNS account registered in the account management module 20 by other SNS accounts. The number of following is the number of following other SNS accounts in the SNS account registered in the account management module 20 . The post status information 510 may include the number of posts completed and the number of posts reserved. The number of posts completed is the number of posts uploaded to an SNS account in the upload module 30 . The number of posts reserved is the number of posts reserved for upload in the reservation module 60. The post status information 510 may further include the number of failed uploads, which is the number of failed uploads. Through the number of failures, operators can re-upload posts that have not been advertised. The account selection unit 520 may select an SNS account registered in the account management module 20 . As a result, account status information 500 and post status information 510 according to the SNS account may be generated.

7 is a diagram schematically illustrating a post planner module 70 according to an embodiment of the present invention.

Referring to FIGS. 3 and 7 , the SNS advertisement management server 1 according to an embodiment of the present invention may further include a post planner module 70 . The post planner module 70 sets an upload plan for postings. The post planner module 70 includes a calendar generator 700, a plan setting unit 710, and a plan management unit 720. The calendar generator 700 may create a calendar. The plan setting unit 710 interlocks the date of the calendar with the posting management module 10 and the reservation module 60 . The plan setting unit 710 may create a post for a date selected in the calendar and reserve a posting upload time. The plan management unit 720 creates upload completion information of postings and upload reservation information of postings for each date of the calendar. For example, based on the current reference date, upload completion information of the post is generated on a date before the reference date. In addition, upload reservation information for postings is created on a date after the reference date. Completion information and reservation information may be created according to upload completion and reservation on the reference date.

For example, when the plan setting unit 710 is selected by a business operator, the posting management module 10 may be operated while a reservation date is set. That is, the page of the post management module 10 can be activated. A post can be created in the post management module 10 and a reservation time can be set in the reservation module 60 . Through the post planner module 70, a plurality of SNS advertisements may be reserved according to date and time. In addition, the post planner module 70 may generate posts to be uploaded to the selected SNS account or all SNS accounts and schedule upload. In addition, the post planner module 70 may generate and manage completion information and reservation information for the selected SNS account or all SNS accounts.

8 is a diagram schematically showing an automatic activation module 80 according to an embodiment of the present invention.

The SNS advertisement management server 1 according to an embodiment of the present invention may further include an automatic activation module 80 . The automatic activation module 80 searches for a target SNS account according to search conditions and automatically registers setting information in the searched target SNS account. To this end, the automatic activation module 80 may include a search setting unit 800, an information setting unit 810, a first cycle setting unit 820, an automatic registration unit 830, and a random selection unit 840. In addition, the automatic activation module 80 may further include an activation unit (not shown). The activating unit may selectively select any one of the activation and deactivation of the automatic activation module 80 . That is, the automatic activation module 80 can be operated or stopped according to the set conditions by the activation unit.

The search setting unit 800 sets search conditions for searching for a target SNS account. A search condition may include a search term. Also, the search condition may include at least one of a hashtag and a location (place). In the case of a hashtag, the search target of a search term is the text connected to the back of the hashtag. In addition, in the case of location (place), the search target of the search word is the text indicated by the location (place). The search setting unit 800 may search for a target SNS account according to search conditions.

The information setting unit 810 sets setting information. The setting information is information registered in the target SNS account. The setting information may include “like” information, “follow” information, and comment information. "Like" information is pressing (entering) "Like" on a post posted on a target SNS account. The "follow" information is pressing (inputting) to follow the target SNS account. Comment information is entered as a comment on a post posted on a target SNS account.

The first cycle setting unit 820 sets a cycle for automatically registering setting information. The automatic registration unit 830 automatically registers the setting information set in the information setting unit 810 to the target SNS account searched in the search setting unit according to the period set in the first period setting unit 820 .

The information setting unit 810 may set a plurality of comments in advance. A plurality of comments may be separated by row or line. The random selection unit 840 may randomly select one of a plurality of comments and provide it to the automatic registration unit 830 . Accordingly, a business operator may classify a plurality of comments by line and register them in advance. Accordingly, since the random selector 840 randomly selects one of the plurality of comments, various comments can be registered without uniformity.

9 is a diagram schematically illustrating an automatic messaging module 90 according to an embodiment of the present invention.

Referring to FIG. 9 , the SNS advertisement management server 1 according to an embodiment of the present invention may further include an automatic messaging module 90 . The automatic messaging module 90 automatically transmits a message to an SNS follower account following the SNS account registered in the account management module 20 . To this end, the automatic messaging module 90 includes a following detection unit 900, a message setting unit 910, a second cycle setting unit 920, and an automatic transmission unit 930. The following detection unit 900 receives following information about registered SNS accounts. The message setting unit 910 sets a message to be transmitted to the SNS follower account. The second cycle setting unit 920 sets a cycle for transmitting a message. When the automatic transmission unit 930 receives following information from the following detection unit 900, the message set in the message setting unit 910 is automatically transferred to the SNS follower account according to the cycle set in the second cycle setting unit 920. send to

Although the invention made by the present inventors has been specifically described according to the above embodiments, the present invention is not limited to the above embodiments, and various changes can be made without departing from the gist of the present invention.

1 : SNS advertisement management server
10: Post management module
100: post creation unit
110: add account
120: template application unit
130: preview generation unit
140: place setting unit
20: Account management module
200: account registration
210: login unit
220: profile correction unit
230: SNS calling unit
30: upload module
40: template management module
50: account status module
60: reservation module
70: Post planner module
700: calendar generation unit
710: plan setting unit
720: plan management department
80: automatic activation module
800: search setting unit
810: information setting unit
820: first cycle setting unit
830: automatic registration unit
840: random selection unit
90: automatic messaging module
900: following detection unit
910: message setting unit
920: second cycle setting unit
930: automatic transfer unit

Claims (7)

In the SNS advertisement management server connecting the user device and the SNS server,
A post management module for generating a post including at least one of image, video and text;
Account management module for registering and managing SNS accounts;
An upload module for uploading posts created in the post management module to registered SNS accounts;
a template management module that creates and registers a post template in advance using at least one of images, videos, and text, and provides the post template to the post management module according to a request of the post management module; and
It includes an account status module that generates account status information provided from registered SNS accounts and post status information about posts uploaded to the SNS account,
The account management module is
an account registration unit registering an SNS account and generating SNS account registration information;
Login unit for logging in to the registered SNS account;
Profile correction unit for modifying the profile registered in the SNS account; and
Including an SNS calling unit for requesting an SNS account page to an SNS server;
The post management module is
Post creation unit for generating posts;
an account addition unit for adding an SNS account to upload a post from among the SNS accounts registered in the account management module;
a template application unit requesting a post template from the template management module and providing the post template provided from the template management module to the post creation unit;
a preview generator for generating a preview screen for the created post; and
Includes a place setting unit that adds place information to posts,
Account status information includes the number of posts posted on the SNS account, the number of followers, and the number of followers,
The post status information includes the number of completed posts uploaded to the SNS account from the upload module and the number of reserved posts for upload.
Further comprising an automatic activation module that searches for a target SNS account according to search conditions and automatically registers setting information in the searched target SNS account;
The automatic activation module,
a search setting unit for setting search conditions including search terms for searching for a target SNS account;
Information setting unit for setting setting information automatically registered in the target SNS account;
a first cycle setting unit for setting a cycle for automatically registering setting information; and
An automatic registration unit for automatically registering the setting information set in the information setting unit in the target SNS account found in the search setting unit according to the cycle set in the first cycle setting unit,
For setting information,
"Like" information to be entered on posts posted on the target social media accounts;
"Follow" information to follow the target SNS account; and
Include comment information to be entered in posts posted on the target SNS account,
Comment information includes multiple comments,
The automatic activation module further includes a random selection unit for randomly selecting one of a plurality of comments,
Further comprising an automatic messaging module for automatically sending a message to an SNS follower account following an SNS account registered in the account management module,
The automatic messaging module,
Following detection unit for receiving following information about the registered SNS account;
A message setting unit for setting a message to be transmitted to an SNS follower account;
a second cycle setting unit for setting a cycle for transmitting a message; and
When the following information is received by the following detection unit, an automatic transmission unit for transmitting the message set in the message setting unit to the SNS follower account according to the cycle set in the second cycle setting unit,
Multiple SNS accounts registered in the account management module are owned by the same user,
One of the plurality of SNS accounts and the other SNS server are different,
The account status module is an SNS advertisement management server including an account selection unit for selecting an SNS account registered in the account management module. According to claim 1,
SNS advertisement management server further comprising a reservation module for setting at least one of the date and time of uploading the post created in the account management module. delete According to claim 2,
It further includes a post planner module that sets an upload plan for posts,
The post planner module is
a calendar creation unit that creates a calendar;
a plan setting unit for reserving a time for creating a post and uploading a post for a selected date by interlocking the date of the calendar with the post management module and the reservation module; and
An SNS advertisement management server including a plan management unit that generates upload completion information of posts and upload reservation information of posts by date of the calendar. delete delete delete

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